Best Display Advertising Software

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising. Display advertising functionality may be offered through a best-of-breed product, but is more commonly offered as part of a cross-channel advertising platform, which includes additional channel functionality across search, mobile, social media, or video. Display advertising products may also function as a demand side platform (DSP) to serve ads in real time through a process called real-time bidding (RTB). Display advertising products are paralleled by publisher ad management products, including publisher ad servers and supply side platforms (SSP), that allow website owners to create and sell ad inventory on their websites.

To qualify for inclusion in the Display Advertising category, a product must:

Offer tools for uploading or creating display ads such as banners, overlays, or rich media ads
Be able to buy and serve display ads to websites via ad networks, ad exchanges, or directly with website publishers
Provide workflows for effectively managing and trafficking ads within the platform
Track key success metrics reach, conversions, and ROAS

Best Display Advertising Software At A Glance

Best for Small Businesses:
Best for Mid-Market:
Best for Enterprise:
Highest User Satisfaction:
Best Free Software:
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Best for Enterprise:
Highest User Satisfaction:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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197 Listings in Display Advertising Available
(753)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Display Advertising software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StackAdapt is a multi-channel advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and DOOH ads. StackAdapt's state-of-th

    Users
    • Digital Strategist
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 63% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • StackAdapt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    120
    Customer Support
    115
    Helpful
    97
    Team Helpfulness
    90
    Campaigns
    72
    Cons
    Reporting Limitations
    26
    Poor Reporting
    24
    Reporting Issues
    22
    Integration Issues
    14
    Learning Curve
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • StackAdapt features and usability ratings that predict user satisfaction
    8.8
    Close Ecosystem API
    Average: 8.0
    9.8
    Has the product been a good partner in doing business?
    Average: 8.7
    9.3
    Display Functionality
    Average: 8.4
    9.4
    Performance and Reliability
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Ontario
    Twitter
    @StackAdapt
    2,549 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,279 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StackAdapt is a multi-channel advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and DOOH ads. StackAdapt's state-of-th

Users
  • Digital Strategist
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 63% Small-Business
  • 31% Mid-Market
StackAdapt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
120
Customer Support
115
Helpful
97
Team Helpfulness
90
Campaigns
72
Cons
Reporting Limitations
26
Poor Reporting
24
Reporting Issues
22
Integration Issues
14
Learning Curve
13
StackAdapt features and usability ratings that predict user satisfaction
8.8
Close Ecosystem API
Average: 8.0
9.8
Has the product been a good partner in doing business?
Average: 8.7
9.3
Display Functionality
Average: 8.4
9.4
Performance and Reliability
Average: 8.2
Seller Details
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,549 Twitter followers
LinkedIn® Page
www.linkedin.com
1,279 employees on LinkedIn®
(773)4.3 out of 5
7th Easiest To Use in Display Advertising software
Save to My Lists
Entry Level Price:Starting at $39.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdCreative.ai is the #1 most-used AI tool for advertising! Generate ROI-focused ad creatives, videos, product photoshoots and texts that outperform your competitors with ease. AdCreative.ai allo

    Users
    • Founder
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 91% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AdCreative.ai Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    178
    Ad Management
    112
    Easy Creation
    107
    Creativity
    101
    Innovation
    95
    Cons
    Expensive
    49
    Limited Customization
    29
    Limited Creativity
    28
    Limited Features
    24
    Ad Issues
    22
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AdCreative.ai features and usability ratings that predict user satisfaction
    8.0
    Close Ecosystem API
    Average: 8.0
    8.4
    Has the product been a good partner in doing business?
    Average: 8.7
    8.8
    Display Functionality
    Average: 8.4
    8.3
    Performance and Reliability
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2021
    HQ Location
    Paris, FR
    Twitter
    @AdCreativeai
    4,368 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    327 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdCreative.ai is the #1 most-used AI tool for advertising! Generate ROI-focused ad creatives, videos, product photoshoots and texts that outperform your competitors with ease. AdCreative.ai allo

Users
  • Founder
  • CEO
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 91% Small-Business
  • 7% Mid-Market
AdCreative.ai Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
178
Ad Management
112
Easy Creation
107
Creativity
101
Innovation
95
Cons
Expensive
49
Limited Customization
29
Limited Creativity
28
Limited Features
24
Ad Issues
22
AdCreative.ai features and usability ratings that predict user satisfaction
8.0
Close Ecosystem API
Average: 8.0
8.4
Has the product been a good partner in doing business?
Average: 8.7
8.8
Display Functionality
Average: 8.4
8.3
Performance and Reliability
Average: 8.2
Seller Details
Company Website
Year Founded
2021
HQ Location
Paris, FR
Twitter
@AdCreativeai
4,368 Twitter followers
LinkedIn® Page
www.linkedin.com
327 employees on LinkedIn®

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(101)4.5 out of 5
Optimized for quick response
14th Easiest To Use in Display Advertising software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 47% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • The Trade Desk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    19
    Ease of Use
    19
    Helpful
    14
    Features
    13
    Team Helpfulness
    13
    Cons
    Learning Curve
    6
    Poor Reporting
    6
    Reporting Issues
    6
    Slow Performance
    6
    Expensive
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • The Trade Desk features and usability ratings that predict user satisfaction
    7.9
    Close Ecosystem API
    Average: 8.0
    8.9
    Has the product been a good partner in doing business?
    Average: 8.7
    8.7
    Display Functionality
    Average: 8.4
    8.5
    Performance and Reliability
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Ventura, CA
    Twitter
    @TheTradeDesk
    19,795 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,047 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 47% Mid-Market
  • 27% Enterprise
The Trade Desk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
19
Ease of Use
19
Helpful
14
Features
13
Team Helpfulness
13
Cons
Learning Curve
6
Poor Reporting
6
Reporting Issues
6
Slow Performance
6
Expensive
5
The Trade Desk features and usability ratings that predict user satisfaction
7.9
Close Ecosystem API
Average: 8.0
8.9
Has the product been a good partner in doing business?
Average: 8.7
8.7
Display Functionality
Average: 8.4
8.5
Performance and Reliability
Average: 8.2
Seller Details
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
19,795 Twitter followers
LinkedIn® Page
www.linkedin.com
4,047 employees on LinkedIn®
(138)4.5 out of 5
Optimized for quick response
2nd Easiest To Use in Display Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertiser

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 57% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Simpli.fi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    21
    Ease of Use
    16
    Helpful
    14
    Team Helpfulness
    13
    Campaign Management
    11
    Cons
    Campaign Management
    6
    Unclear Communication
    5
    Campaign Management Issues
    4
    Dashboard Issues
    4
    Lack of Clarity
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Simpli.fi features and usability ratings that predict user satisfaction
    9.0
    Close Ecosystem API
    Average: 8.0
    9.1
    Has the product been a good partner in doing business?
    Average: 8.7
    8.9
    Display Functionality
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Simpli.fi
    Company Website
    Year Founded
    2010
    HQ Location
    Fort Worth, TX
    Twitter
    @simpli_fi
    1,807 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    631 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertiser

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 57% Small-Business
  • 36% Mid-Market
Simpli.fi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
21
Ease of Use
16
Helpful
14
Team Helpfulness
13
Campaign Management
11
Cons
Campaign Management
6
Unclear Communication
5
Campaign Management Issues
4
Dashboard Issues
4
Lack of Clarity
4
Simpli.fi features and usability ratings that predict user satisfaction
9.0
Close Ecosystem API
Average: 8.0
9.1
Has the product been a good partner in doing business?
Average: 8.7
8.9
Display Functionality
Average: 8.4
8.8
Performance and Reliability
Average: 8.2
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,807 Twitter followers
LinkedIn® Page
www.linkedin.com
631 employees on LinkedIn®
(350)4.1 out of 5
4th Easiest To Use in Display Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Flashtalking unleashes the power of creative to make media work better. As the leading independent platform for relevance, orchestration, and intelligence across all marketing channels, our Creative A

    Users
    • Social Media Strategist
    • Social Media Coordinator
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 44% Enterprise
    • 41% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Flashtalking by Mediaocean Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    48
    Creativity
    18
    Customer Support
    18
    User Interface
    18
    Ad Management
    15
    Cons
    Functionality Limitations
    12
    Slow Performance
    12
    Technical Issues
    12
    Reporting Limitations
    11
    Error Issues
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Flashtalking by Mediaocean features and usability ratings that predict user satisfaction
    8.6
    Close Ecosystem API
    Average: 8.0
    9.0
    Has the product been a good partner in doing business?
    Average: 8.7
    8.8
    Display Functionality
    Average: 8.4
    7.8
    Performance and Reliability
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2001
    HQ Location
    New York, NY
    Twitter
    @flashtalking
    1,222 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    319 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Flashtalking unleashes the power of creative to make media work better. As the leading independent platform for relevance, orchestration, and intelligence across all marketing channels, our Creative A

Users
  • Social Media Strategist
  • Social Media Coordinator
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 44% Enterprise
  • 41% Mid-Market
Flashtalking by Mediaocean Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
48
Creativity
18
Customer Support
18
User Interface
18
Ad Management
15
Cons
Functionality Limitations
12
Slow Performance
12
Technical Issues
12
Reporting Limitations
11
Error Issues
9
Flashtalking by Mediaocean features and usability ratings that predict user satisfaction
8.6
Close Ecosystem API
Average: 8.0
9.0
Has the product been a good partner in doing business?
Average: 8.7
8.8
Display Functionality
Average: 8.4
7.8
Performance and Reliability
Average: 8.2
Seller Details
Company Website
Year Founded
2001
HQ Location
New York, NY
Twitter
@flashtalking
1,222 Twitter followers
LinkedIn® Page
www.linkedin.com
319 employees on LinkedIn®
(1,018)4.5 out of 5
Optimized for quick response
11th Easiest To Use in Display Advertising software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichann

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 72% Small-Business
    • 24% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • LocaliQ Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    6
    Helpful
    5
    Business Growth
    3
    Response Efficiency
    3
    Team Helpfulness
    3
    Cons
    Ad Issues
    2
    Expensive
    2
    Ad Management Issues
    1
    Billing Issues
    1
    Cost Management
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LocaliQ features and usability ratings that predict user satisfaction
    10.0
    Close Ecosystem API
    Average: 8.0
    9.2
    Has the product been a good partner in doing business?
    Average: 8.7
    9.4
    Display Functionality
    Average: 8.4
    9.0
    Performance and Reliability
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1906
    HQ Location
    1675 Broadway, 23rd Floor, New York, NY, United States, 10019
    Twitter
    @Gannett
    15,691 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    7,631 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichann

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 72% Small-Business
  • 24% Mid-Market
LocaliQ Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
6
Helpful
5
Business Growth
3
Response Efficiency
3
Team Helpfulness
3
Cons
Ad Issues
2
Expensive
2
Ad Management Issues
1
Billing Issues
1
Cost Management
1
LocaliQ features and usability ratings that predict user satisfaction
10.0
Close Ecosystem API
Average: 8.0
9.2
Has the product been a good partner in doing business?
Average: 8.7
9.4
Display Functionality
Average: 8.4
9.0
Performance and Reliability
Average: 8.2
Seller Details
Company Website
Year Founded
1906
HQ Location
1675 Broadway, 23rd Floor, New York, NY, United States, 10019
Twitter
@Gannett
15,691 Twitter followers
LinkedIn® Page
www.linkedin.com
7,631 employees on LinkedIn®
(126)4.2 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is a pioneer in programmatic advertising and the leader in applying AI to the digital advertising landscape. Founded in 2006, the company’s mission is to radically simplify advertising on th

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    41
    Campaign Management
    22
    Customer Support
    22
    Insights
    18
    User Interface
    16
    Cons
    Missing Features
    12
    Budget Management
    9
    Budget Constraints
    8
    Limited Features
    8
    Campaign Management
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Quantcast Platform features and usability ratings that predict user satisfaction
    7.0
    Close Ecosystem API
    Average: 8.0
    8.8
    Has the product been a good partner in doing business?
    Average: 8.7
    8.6
    Display Functionality
    Average: 8.4
    8.1
    Performance and Reliability
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,537 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    479 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is a pioneer in programmatic advertising and the leader in applying AI to the digital advertising landscape. Founded in 2006, the company’s mission is to radically simplify advertising on th

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 30% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
41
Campaign Management
22
Customer Support
22
Insights
18
User Interface
16
Cons
Missing Features
12
Budget Management
9
Budget Constraints
8
Limited Features
8
Campaign Management
7
Quantcast Platform features and usability ratings that predict user satisfaction
7.0
Close Ecosystem API
Average: 8.0
8.8
Has the product been a good partner in doing business?
Average: 8.7
8.6
Display Functionality
Average: 8.4
8.1
Performance and Reliability
Average: 8.2
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,537 Twitter followers
LinkedIn® Page
www.linkedin.com
479 employees on LinkedIn®
(285)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Display Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

    Users
    • Digital Marketing Manager
    • Digital Media Planner
    Industries
    • Marketing and Advertising
    • Newspapers
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Basis Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    17
    Customer Support
    15
    Campaign Management
    10
    Campaigns
    9
    Helpful
    9
    Cons
    Limited Features
    4
    Poor Reporting
    4
    Reporting Limitations
    4
    Limited Reporting
    3
    Poor Usability
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Basis features and usability ratings that predict user satisfaction
    7.6
    Close Ecosystem API
    Average: 8.0
    9.4
    Has the product been a good partner in doing business?
    Average: 8.7
    9.0
    Display Functionality
    Average: 8.4
    8.7
    Performance and Reliability
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2001
    HQ Location
    Chicago, IL
    Twitter
    @basisglobaltech
    4,896 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,391 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users
  • Digital Marketing Manager
  • Digital Media Planner
Industries
  • Marketing and Advertising
  • Newspapers
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
Basis Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
17
Customer Support
15
Campaign Management
10
Campaigns
9
Helpful
9
Cons
Limited Features
4
Poor Reporting
4
Reporting Limitations
4
Limited Reporting
3
Poor Usability
3
Basis features and usability ratings that predict user satisfaction
7.6
Close Ecosystem API
Average: 8.0
9.4
Has the product been a good partner in doing business?
Average: 8.7
9.0
Display Functionality
Average: 8.4
8.7
Performance and Reliability
Average: 8.2
Seller Details
Company Website
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,896 Twitter followers
LinkedIn® Page
www.linkedin.com
1,391 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

    Users
    • Programmatic Trader
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 40% Mid-Market
    • 40% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Viant Technology Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Customer Support
    25
    Helpful
    17
    Audience Targeting
    16
    Targeting
    16
    Cons
    Reporting Limitations
    12
    Functionality Limitations
    11
    Poor Reporting
    11
    Inaccuracy
    9
    Not User-Friendly
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Viant Technology features and usability ratings that predict user satisfaction
    7.6
    Close Ecosystem API
    Average: 8.0
    9.0
    Has the product been a good partner in doing business?
    Average: 8.7
    8.3
    Display Functionality
    Average: 8.4
    7.9
    Performance and Reliability
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    Irvine, California
    Twitter
    @viant_tech
    2,979 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    391 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

Users
  • Programmatic Trader
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 40% Mid-Market
  • 40% Small-Business
Viant Technology Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Customer Support
25
Helpful
17
Audience Targeting
16
Targeting
16
Cons
Reporting Limitations
12
Functionality Limitations
11
Poor Reporting
11
Inaccuracy
9
Not User-Friendly
9
Viant Technology features and usability ratings that predict user satisfaction
7.6
Close Ecosystem API
Average: 8.0
9.0
Has the product been a good partner in doing business?
Average: 8.7
8.3
Display Functionality
Average: 8.4
7.9
Performance and Reliability
Average: 8.2
Seller Details
Company Website
Year Founded
1999
HQ Location
Irvine, California
Twitter
@viant_tech
2,979 Twitter followers
LinkedIn® Page
www.linkedin.com
391 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functio

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Apparel & Fashion
    Market Segment
    • 46% Small-Business
    • 43% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • FCC Ads Manager Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Targeting
    4
    Targeting Efficiency
    4
    Sales Growth
    3
    Campaign Management
    2
    Cons
    Ad Issues
    2
    Complexity
    2
    Billing Issues
    1
    Complex Usability
    1
    Connectivity Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • FCC Ads Manager features and usability ratings that predict user satisfaction
    7.6
    Close Ecosystem API
    Average: 8.0
    8.3
    Has the product been a good partner in doing business?
    Average: 8.7
    8.6
    Display Functionality
    Average: 8.4
    8.2
    Performance and Reliability
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2007
    HQ Location
    Bangalore, IN
    Twitter
    @Flipkart
    2,912,086 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    66,678 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functio

Users
No information available
Industries
  • Marketing and Advertising
  • Apparel & Fashion
Market Segment
  • 46% Small-Business
  • 43% Mid-Market
FCC Ads Manager Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Targeting
4
Targeting Efficiency
4
Sales Growth
3
Campaign Management
2
Cons
Ad Issues
2
Complexity
2
Billing Issues
1
Complex Usability
1
Connectivity Issues
1
FCC Ads Manager features and usability ratings that predict user satisfaction
7.6
Close Ecosystem API
Average: 8.0
8.3
Has the product been a good partner in doing business?
Average: 8.7
8.6
Display Functionality
Average: 8.4
8.2
Performance and Reliability
Average: 8.2
Seller Details
Year Founded
2007
HQ Location
Bangalore, IN
Twitter
@Flipkart
2,912,086 Twitter followers
LinkedIn® Page
www.linkedin.com
66,678 employees on LinkedIn®
(486)4.6 out of 5
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brave Software’s fast, privacy-oriented browser, combined with its blockchain-based digital advertising platform, is reinventing the Web for users, publishers and advertisers. Users get a private, spe

    Users
    • Software Engineer
    • Information Technology Support Specialist
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 58% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brave Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ad Blocking
    30
    Ease of Use
    30
    Privacy
    26
    Security
    17
    Speed
    15
    Cons
    Extension Issues
    8
    Slow Performance
    8
    Browser Compatibility
    7
    Reward Issues
    7
    Ad Issues
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brave features and usability ratings that predict user satisfaction
    8.8
    Close Ecosystem API
    Average: 8.0
    9.1
    Has the product been a good partner in doing business?
    Average: 8.7
    9.3
    Display Functionality
    Average: 8.4
    9.3
    Performance and Reliability
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Brave
    Year Founded
    2015
    HQ Location
    San Francisco, California
    Twitter
    @brave
    323,520 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    312 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brave Software’s fast, privacy-oriented browser, combined with its blockchain-based digital advertising platform, is reinventing the Web for users, publishers and advertisers. Users get a private, spe

Users
  • Software Engineer
  • Information Technology Support Specialist
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 58% Small-Business
  • 29% Mid-Market
Brave Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ad Blocking
30
Ease of Use
30
Privacy
26
Security
17
Speed
15
Cons
Extension Issues
8
Slow Performance
8
Browser Compatibility
7
Reward Issues
7
Ad Issues
5
Brave features and usability ratings that predict user satisfaction
8.8
Close Ecosystem API
Average: 8.0
9.1
Has the product been a good partner in doing business?
Average: 8.7
9.3
Display Functionality
Average: 8.4
9.3
Performance and Reliability
Average: 8.2
Seller Details
Seller
Brave
Year Founded
2015
HQ Location
San Francisco, California
Twitter
@brave
323,520 Twitter followers
LinkedIn® Page
www.linkedin.com
312 employees on LinkedIn®
(632)4.0 out of 5
Optimized for quick response
9th Easiest To Use in Display Advertising software
Save to My Lists
Entry Level Price:Starting at $36.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is an advertising platform that helps brands grow revenue and save time on one streamlined platform. Make display ads, native and social ads work together. Run, measure, and optimize your adver

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 58% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AdRoll Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    21
    Customer Support
    14
    Ad Management
    12
    Campaign Management
    12
    Helpful
    10
    Cons
    Ad Issues
    7
    Ad Management Issues
    5
    Campaign Issues
    5
    Campaign Management
    5
    Confusing Organization
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AdRoll features and usability ratings that predict user satisfaction
    7.8
    Close Ecosystem API
    Average: 8.0
    8.0
    Has the product been a good partner in doing business?
    Average: 8.7
    8.2
    Display Functionality
    Average: 8.4
    8.0
    Performance and Reliability
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    269 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    93 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is an advertising platform that helps brands grow revenue and save time on one streamlined platform. Make display ads, native and social ads work together. Run, measure, and optimize your adver

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 58% Small-Business
  • 35% Mid-Market
AdRoll Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
21
Customer Support
14
Ad Management
12
Campaign Management
12
Helpful
10
Cons
Ad Issues
7
Ad Management Issues
5
Campaign Issues
5
Campaign Management
5
Confusing Organization
4
AdRoll features and usability ratings that predict user satisfaction
7.8
Close Ecosystem API
Average: 8.0
8.0
Has the product been a good partner in doing business?
Average: 8.7
8.2
Display Functionality
Average: 8.4
8.0
Performance and Reliability
Average: 8.2
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
269 Twitter followers
LinkedIn® Page
www.linkedin.com
93 employees on LinkedIn®
(499)4.3 out of 5
5th Easiest To Use in Display Advertising software
View top Consulting Services for RollWorks Account-Based Platform
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results. At RollWorks, we

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • RollWorks Account-Based Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    64
    Intent Data
    45
    Easy Integrations
    37
    Integrations
    37
    Customer Support
    36
    Cons
    Missing Features
    23
    Learning Curve
    20
    Lack of Information
    17
    Data Management
    15
    Tracking Issues
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • RollWorks Account-Based Platform features and usability ratings that predict user satisfaction
    7.6
    Close Ecosystem API
    Average: 8.0
    8.9
    Has the product been a good partner in doing business?
    Average: 8.7
    8.6
    Display Functionality
    Average: 8.4
    8.6
    Performance and Reliability
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    269 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    93 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results. At RollWorks, we

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Mid-Market
  • 30% Small-Business
RollWorks Account-Based Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
64
Intent Data
45
Easy Integrations
37
Integrations
37
Customer Support
36
Cons
Missing Features
23
Learning Curve
20
Lack of Information
17
Data Management
15
Tracking Issues
15
RollWorks Account-Based Platform features and usability ratings that predict user satisfaction
7.6
Close Ecosystem API
Average: 8.0
8.9
Has the product been a good partner in doing business?
Average: 8.7
8.6
Display Functionality
Average: 8.4
8.6
Performance and Reliability
Average: 8.2
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
269 Twitter followers
LinkedIn® Page
www.linkedin.com
93 employees on LinkedIn®
(153)4.6 out of 5
Optimized for quick response
10th Easiest To Use in Display Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bannerflow is a Creative Management Platform (CMP) that enables marketing teams to manage the entire campaign lifecycle, from start to finish, across languages, formats, and markets – with full transp

    Users
    • Graphic Designer
    Industries
    • Gambling & Casinos
    • Marketing and Advertising
    Market Segment
    • 46% Mid-Market
    • 28% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bannerflow Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    23
    Customer Support
    17
    Creative Freedom
    10
    Tools
    10
    Features
    9
    Cons
    Software Bugs
    10
    Technical Issues
    6
    Slow Performance
    5
    Not User-Friendly
    4
    Poor Interface Design
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Bannerflow features and usability ratings that predict user satisfaction
    7.2
    Close Ecosystem API
    Average: 8.0
    9.4
    Has the product been a good partner in doing business?
    Average: 8.7
    8.8
    Display Functionality
    Average: 8.4
    8.4
    Performance and Reliability
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2010
    HQ Location
    Stockholm
    Twitter
    @BannerFlow
    624 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    142 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bannerflow is a Creative Management Platform (CMP) that enables marketing teams to manage the entire campaign lifecycle, from start to finish, across languages, formats, and markets – with full transp

Users
  • Graphic Designer
Industries
  • Gambling & Casinos
  • Marketing and Advertising
Market Segment
  • 46% Mid-Market
  • 28% Enterprise
Bannerflow Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
23
Customer Support
17
Creative Freedom
10
Tools
10
Features
9
Cons
Software Bugs
10
Technical Issues
6
Slow Performance
5
Not User-Friendly
4
Poor Interface Design
4
Bannerflow features and usability ratings that predict user satisfaction
7.2
Close Ecosystem API
Average: 8.0
9.4
Has the product been a good partner in doing business?
Average: 8.7
8.8
Display Functionality
Average: 8.4
8.4
Performance and Reliability
Average: 8.2
Seller Details
Company Website
Year Founded
2010
HQ Location
Stockholm
Twitter
@BannerFlow
624 Twitter followers
LinkedIn® Page
www.linkedin.com
142 employees on LinkedIn®
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    illumin is a leading journey advertising technology company that empowers marketers to make smarter decisions about targeting and communicating with online consumers. Its omnichannel journey advertisi

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 58% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • illumin Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    15
    Features
    10
    Customer Support
    9
    Audience Targeting
    7
    Campaign Management
    7
    Cons
    Integration Issues
    4
    Poor Reporting
    4
    Campaign Management
    3
    Learning Curve
    3
    Limited Audience Reach
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • illumin features and usability ratings that predict user satisfaction
    7.3
    Close Ecosystem API
    Average: 8.0
    9.1
    Has the product been a good partner in doing business?
    Average: 8.7
    8.5
    Display Functionality
    Average: 8.4
    8.1
    Performance and Reliability
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    illumin
    Company Website
    Year Founded
    2009
    HQ Location
    Toronto, Canada
    Twitter
    @AcuityAds
    264 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    263 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

illumin is a leading journey advertising technology company that empowers marketers to make smarter decisions about targeting and communicating with online consumers. Its omnichannel journey advertisi

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 58% Small-Business
  • 30% Mid-Market
illumin Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
15
Features
10
Customer Support
9
Audience Targeting
7
Campaign Management
7
Cons
Integration Issues
4
Poor Reporting
4
Campaign Management
3
Learning Curve
3
Limited Audience Reach
3
illumin features and usability ratings that predict user satisfaction
7.3
Close Ecosystem API
Average: 8.0
9.1
Has the product been a good partner in doing business?
Average: 8.7
8.5
Display Functionality
Average: 8.4
8.1
Performance and Reliability
Average: 8.2
Seller Details
Seller
illumin
Company Website
Year Founded
2009
HQ Location
Toronto, Canada
Twitter
@AcuityAds
264 Twitter followers
LinkedIn® Page
www.linkedin.com
263 employees on LinkedIn®