# Best Mobile Advertising Software *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software]( https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites. To qualify for inclusion in the Mobile Advertising category, a product must: - Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads - Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics such as reach, conversions, and RoAS ## Category Overview **Total Products under this Category:** 218 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 9,100+ Authentic Reviews - 218+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Mobile Advertising Software At A Glance - **Leader:** [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - **Highest Performer:** [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) - **Easiest to Use:** [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) - **Top Trending:** [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - **Best Free Software:** [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) --- **Sponsored** ### Teikametrics Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=278&secure%5Bdisplayable_resource_id%5D=1633&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=277&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising&secure%5Btoken%5D=3bf04f18c774c3d296d45824d77072dc1f9db10969756ef665ab5bbf32669658&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url&secure%5Bvisitor_segment%5D=180) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) TikTok for Business connects brands to an engaged audience through captivating ad formats designed to meet your business's goals and budget, regardless of size. **Average Rating:** 4.2/5.0 **Total Reviews:** 140 **User Satisfaction Scores:** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.5/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [TikTok](https://www.g2.com/sellers/tiktok) - **Year Founded:** 2018 - **HQ Location:** Los Angeles, California - **Twitter:** @tiktok (24,735 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/33246798/ (85,560 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Consumer Goods - **Company Size:** 67% Small-Business, 25% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (6 reviews) - Audience Reach (4 reviews) - Features (4 reviews) - Advertising (3 reviews) - Analytics (3 reviews) **Cons:** - Campaign Management (2 reviews) - Limited Features (2 reviews) - Targeting Optimization (2 reviews) - Technical Issues (2 reviews) - Audience Limitations (1 reviews) ### 2. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information. **Average Rating:** 4.0/5.0 **Total Reviews:** 427 **User Satisfaction Scores:** - **Close Ecosystem API:** 6.9/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.5/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.3/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,831 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,126 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Media Planner, Assistant Media Planner - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 50% Enterprise, 38% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (134 reviews) - Campaign Management (43 reviews) - Efficiency (42 reviews) - Navigation Ease (42 reviews) - User Interface (40 reviews) **Cons:** - Slow Performance (54 reviews) - Error Issues (44 reviews) - Technical Issues (44 reviews) - Functionality Limitations (33 reviews) - Software Bugs (32 reviews) ### 3. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 153 **User Satisfaction Scores:** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.5/10) - **Ease of Use:** 8.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** https://www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk (20,652 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,704 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 42% Mid-Market, 30% Small-Business #### Pros & Cons **Pros:** - Features (35 reviews) - Ease of Use (30 reviews) - Audience Targeting (26 reviews) - Customer Support (24 reviews) - Targeting (24 reviews) **Cons:** - Learning Curve (21 reviews) - Expensive (15 reviews) - Complexity (12 reviews) - Learning Difficulty (11 reviews) - Training Difficulty (11 reviews) ### 4. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,386 **User Satisfaction Scores:** - **Close Ecosystem API:** 7.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.5/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) - **Year Founded:** 2008 - **HQ Location:** Menlo Park, CA - **Twitter:** @Meta (9,930,056 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (150,070 employees on LinkedIn®) - **Ownership:** NASDAQ: META **Reviewer Demographics:** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 67% Small-Business, 26% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (30 reviews) - Audience Targeting (28 reviews) - Advertising Management (24 reviews) - Campaign Management (22 reviews) - Features (22 reviews) **Cons:** - Ad Issues (19 reviews) - Poor Customer Support (16 reviews) - Ad Management Issues (15 reviews) - Poor Interface Design (14 reviews) - Ad Restrictions (11 reviews) ### 5. [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 751 **User Satisfaction Scores:** - **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (275 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (168 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 57% Small-Business, 35% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (108 reviews) - Ad Management (67 reviews) - Campaign Management (67 reviews) - Easy Setup (56 reviews) - Customer Support (55 reviews) **Cons:** - Limited Features (25 reviews) - Campaign Management (22 reviews) - Reporting Limitations (22 reviews) - Expensive (19 reviews) - Difficult Reporting (18 reviews) ### 6. [Google AdMob](https://www.g2.com/products/google-admob/reviews) Google AdMob is a comprehensive mobile advertising platform that enables app developers to monetize their applications by displaying high-quality ads. By integrating AdMob, developers can generate revenue while maintaining a seamless user experience. The platform supports various ad formats, including native, rewarded, banner, video, and interstitial ads, allowing for flexible and engaging ad placements within apps. AdMob's advanced monetization technology, such as mediation and real-time bidding, maximizes the value of each ad impression by facilitating competition among multiple ad networks. Additionally, AdMob offers robust analytics and reporting tools, providing developers with actionable insights into user interactions and ad performance. By leveraging AdMob, developers can create a sustainable revenue stream, enabling them to focus on building and enhancing quality apps while offering users free access to their content. **Average Rating:** 4.3/5.0 **Total Reviews:** 66 **User Satisfaction Scores:** - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,910,461 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Reviewer Demographics:** - **Top Industries:** Computer Software, Computer Games - **Company Size:** 81% Small-Business, 17% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (1 reviews) - User Interface (1 reviews) **Cons:** - Insufficient Support (1 reviews) ### 7. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 149 **User Satisfaction Scores:** - **Close Ecosystem API:** 9.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.5/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** https://www.simpli.fi/ - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli_fi (1,814 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (647 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 57% Small-Business, 35% Mid-Market #### Pros & Cons **Pros:** - Customer Support (14 reviews) - Ease of Use (11 reviews) - Helpful (9 reviews) - Campaigns (7 reviews) - Team Helpfulness (7 reviews) **Cons:** - Dashboard Issues (4 reviews) - Expensive (4 reviews) - Campaign Management (3 reviews) - Complex Setup (3 reviews) - Extra Fees (3 reviews) ### 8. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for omnichannel planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. **Average Rating:** 4.1/5.0 **Total Reviews:** 373 **User Satisfaction Scores:** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.5/10) - **Ease of Use:** 7.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,831 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,126 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Social Media Coordinator, Social Media Strategist - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 43% Enterprise, 42% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (15 reviews) - User Interface (10 reviews) - Ad Management (8 reviews) - Campaign Management (8 reviews) - Efficiency (7 reviews) **Cons:** - Learning Curve (6 reviews) - Steep Learning Curve (5 reviews) - Time-Consuming (5 reviews) - Time-Consumption (5 reviews) - Campaign Management (4 reviews) ### 9. [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 **User Satisfaction Scores:** - **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech (4,741 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,447 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small-Business, 28% Mid-Market #### Pros & Cons **Pros:** - Account Management (3 reviews) - Ease of Use (3 reviews) - Features (3 reviews) - Helpful (2 reviews) - Insights (2 reviews) **Cons:** - Poor Usability (3 reviews) - Complex User Interface (2 reviews) - Not User-Friendly (2 reviews) - Poor Reporting (2 reviews) - Reporting Issues (2 reviews) ### 10. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 183 **User Satisfaction Scores:** - **Close Ecosystem API:** 6.9/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.7/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** https://www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast (10,223 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (519 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Gambling & Casinos - **Company Size:** 40% Mid-Market, 33% Small-Business #### Pros & Cons **Pros:** - Ease of Use (58 reviews) - Insights (36 reviews) - Campaign Management (32 reviews) - Helpful (29 reviews) - Customer Support (28 reviews) **Cons:** - Missing Features (20 reviews) - Limited Features (18 reviews) - Poor Reporting (15 reviews) - Reporting Issues (15 reviews) - Reporting Limitations (15 reviews) ### 11. [Celtra](https://www.g2.com/products/celtra/reviews) Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 357 **User Satisfaction Scores:** - **Close Ecosystem API:** 7.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Celtra](https://www.g2.com/sellers/celtra) - **Company Website:** https://www.celtra.com - **Year Founded:** 2006 - **HQ Location:** Massachusetts - **Twitter:** @celtra (4,360 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/372671/ (199 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Manager, Campaign Manager - **Top Industries:** Marketing and Advertising, Publishing - **Company Size:** 47% Mid-Market, 31% Small-Business #### Pros & Cons **Pros:** - Efficiency Improvement (4 reviews) - Collaboration (3 reviews) - Creativity (3 reviews) - Design Quality (3 reviews) - Ease of Use (3 reviews) **Cons:** - Functionality Limitations (3 reviews) - Limited Features (3 reviews) - Complexity (2 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) ### 12. [Fluency](https://www.g2.com/products/fluency-fluency/reviews) Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. **Average Rating:** 4.4/5.0 **Total Reviews:** 258 **User Satisfaction Scores:** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.5/10) - **Ease of Use:** 7.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Fluency](https://www.g2.com/sellers/fluency) - **Company Website:** https://www.fluency.inc/ - **Year Founded:** 2017 - **HQ Location:** Burlington, Vermont - **LinkedIn® Page:** https://www.linkedin.com/company/fluencyinc/ (122 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Social Media Analyst, Marketing Scientist - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 52% Mid-Market, 27% Small-Business #### Pros & Cons **Pros:** - Ease of Use (102 reviews) - Efficiency (67 reviews) - Campaign Management (61 reviews) - Customer Support (61 reviews) - Budget Management (59 reviews) **Cons:** - Learning Curve (45 reviews) - Steep Learning Curve (32 reviews) - Software Bugs (29 reviews) - Navigation Issues (25 reviews) - Error Issues (19 reviews) ### 13. [Bannerflow](https://www.g2.com/products/bannerflow/reviews) Bannerflow is the Creative Automation Platform that helps modern marketing teams produce high-performing content faster without sacrificing quality or brand consistency. We streamline creative workflows, automate repetitive production tasks, and infuse real-time data into the creative process, enabling teams to scale content intelligently and efficiently. With Bannerflow, marketers deliver more impactful, personalized, and on-brand creative across every channel, turning chaos into clarity and creativity into a true engine of growth. Bannerflow supports a wide range of digital ad formats, including Display, Social, Video, Mobile, CRM/onsite advertising, and even DOOH. Creating personalised (DCO) and channel-specific campaigns is also easily performed, resulting in higher engagement, greater impact, and increased ROI. **Average Rating:** 4.6/5.0 **Total Reviews:** 157 **User Satisfaction Scores:** - **Close Ecosystem API:** 7.4/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.5/10) - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [BannerFlow](https://www.g2.com/sellers/bannerflow) - **Company Website:** https://www.bannerflow.com - **Year Founded:** 2010 - **HQ Location:** Stockholm - **Twitter:** @BannerFlow (612 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bannerflow/ (159 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Graphic Designer - **Top Industries:** Gambling & Casinos, Marketing and Advertising - **Company Size:** 47% Mid-Market, 28% Small-Business #### Pros & Cons **Pros:** - Collaboration (2 reviews) - Creative Freedom (2 reviews) - Customer Support (2 reviews) - Design Quality (2 reviews) - Efficiency (2 reviews) **Cons:** - Learning Curve (2 reviews) - Limited Features (2 reviews) - Training Difficulty (2 reviews) - Complexity (1 reviews) - Limited Customization (1 reviews) ### 14. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. **Average Rating:** 4.2/5.0 **Total Reviews:** 309 **User Satisfaction Scores:** - **Close Ecosystem API:** 7.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.5/10) - **Ease of Use:** 8.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant_tech (2,997 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (412 employees on LinkedIn®) - **Ownership:** NASDAQ: DSP **Reviewer Demographics:** - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Mid-Market, 39% Small-Business #### Pros & Cons **Pros:** - Customer Support (16 reviews) - Ease of Use (16 reviews) - Easy Setup (10 reviews) - Setup Ease (10 reviews) - Team Helpfulness (10 reviews) **Cons:** - Limited Reporting (5 reviews) - Reporting Limitations (5 reviews) - Complex Reporting (3 reviews) - Editing Difficulties (3 reviews) - Learning Curve (3 reviews) ### 15. [MobileAction](https://www.g2.com/products/mobileaction/reviews) Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization. **Average Rating:** 4.4/5.0 **Total Reviews:** 113 **User Satisfaction Scores:** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.5/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction) - **Year Founded:** 2013 - **HQ Location:** San Francisco, California, United States - **Twitter:** @MobileAction (6,676 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/mobile-action/ (109 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Computer Games - **Company Size:** 47% Small-Business, 41% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (19 reviews) - Features (17 reviews) - Helpful (16 reviews) - Customer Support (13 reviews) - Insights (12 reviews) **Cons:** - Learning Curve (4 reviews) - Limited Features (4 reviews) - Data Inaccuracy (3 reviews) - Difficult Learning (3 reviews) - Expensive (3 reviews) ### 16. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. **Average Rating:** 4.1/5.0 **Total Reviews:** 278 **User Satisfaction Scores:** - **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.5/10) - **Ease of Use:** 7.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,910,461 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Reviewer Demographics:** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 47% Mid-Market, 27% Enterprise #### Pros & Cons **Pros:** - Features (4 reviews) - Campaign Management (3 reviews) - Ease of Use (3 reviews) - Efficiency (3 reviews) - Performance Results (3 reviews) **Cons:** - Complexity (3 reviews) - Learning Curve (3 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) - Expensive (2 reviews) ### 17. [Connect](https://www.g2.com/products/bridge-connect/reviews) CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform. **Average Rating:** 4.8/5.0 **Total Reviews:** 27 **User Satisfaction Scores:** - **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.5/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Bridge](https://www.g2.com/sellers/bridge-5da05a00-39e0-4fda-8631-8d7c9cf2e995) - **Company Website:** https://thebridgecorp.com - **Year Founded:** 2010 - **HQ Location:** Paramus, US - **LinkedIn® Page:** https://www.linkedin.com/company/the-bridge-corporation (190 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 52% Small-Business, 22% Enterprise #### Pros & Cons **Pros:** - Ease of Use (12 reviews) - Audience Targeting (11 reviews) - Campaign Management (10 reviews) - Customer Support (10 reviews) - Easy Setup (9 reviews) **Cons:** - Lack of Clarity (4 reviews) - Poor Reporting (4 reviews) - Reporting Issues (4 reviews) - Audience Management (3 reviews) - Audience Targeting (3 reviews) ### 18. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. **Average Rating:** 4.1/5.0 **Total Reviews:** 107 **User Satisfaction Scores:** - **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.5/10) - **Ease of Use:** 7.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Company Website:** https://zetaglobal.com/ - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal (16,553 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,760 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 46% Mid-Market, 35% Enterprise #### Pros & Cons **Pros:** - Ease of Use (24 reviews) - Customer Support (19 reviews) - Features (18 reviews) - Helpful (17 reviews) - Performance Results (15 reviews) **Cons:** - Learning Curve (14 reviews) - Campaign Issues (9 reviews) - Missing Features (9 reviews) - Complex Usability (8 reviews) - Poor Usability (8 reviews) ### 19. [Start.io](https://www.g2.com/products/start-io/reviews) Start.io is a mobile marketing and audience platform. Start.io (formerly StartApp) empowers the mobile app ecosystem and simplifies mobile marketing, audience building and mobile monetization. Start.io’s direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel growth. **Average Rating:** 4.6/5.0 **Total Reviews:** 41 **User Satisfaction Scores:** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.5/10) - **Ease of Use:** 9.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Start.io](https://www.g2.com/sellers/start-io) - **Year Founded:** 2010 - **HQ Location:** New York, NY - **Twitter:** @Start_io_ (7,023 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/start-io/ (155 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 49% Small-Business, 37% Mid-Market #### Pros & Cons **Pros:** - Customer Support (2 reviews) - Audience Targeting (1 reviews) - Ease of Use (1 reviews) - Efficiency (1 reviews) - Innovation (1 reviews) **Cons:** - Difficult Setup (1 reviews) - Ineffective Advertising (1 reviews) - Integration Problems (1 reviews) - Poor Reporting (1 reviews) - Required Knowledge (1 reviews) ### 20. [Optmyzr](https://www.g2.com/products/optmyzr/reviews) Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google executives, it combines deep expertise with proprietary AI to help marketers build, manage, and optimize search and social campaigns with greater control and efficiency, even when using automation systems like Smart Bidding and Performance Max. Teams around the world rely on Optmyzr to: - Catch issues early, such as broken links or overspending - Gain visibility into automated campaign types - Automate daily tasks like budget shifts and bid changes - Analyze performance across channels, audiences, and creatives - Optimize feeds, structures, and pacing across accounts - Reduce wasted spend and improve ROI at scale Optmyzr helps marketing teams move faster, work smarter, and stay in control—starting at just $209/month. **Average Rating:** 4.7/5.0 **Total Reviews:** 120 **User Satisfaction Scores:** - **Close Ecosystem API:** 8.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.5/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Optmyzr](https://www.g2.com/sellers/optmyzr) - **Year Founded:** 2013 - **HQ Location:** Foster City, CA - **Twitter:** @Optmyzr (2,518 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3195009/ (124 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 76% Small-Business, 20% Mid-Market #### Pros & Cons **Pros:** - Analytics (2 reviews) - Automation (2 reviews) - Efficiency (2 reviews) - Efficiency Improvement (2 reviews) - Optimization Algorithms (2 reviews) **Cons:** - Limited Features (2 reviews) - Budget Management (1 reviews) - Inadequate Search Functionality (1 reviews) - Learning Curve (1 reviews) - Limited Control (1 reviews) ### 21. [Sharethrough](https://www.g2.com/products/sharethrough/reviews) Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers. **Average Rating:** 4.5/5.0 **Total Reviews:** 85 **User Satisfaction Scores:** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.5/10) - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Sharethrough](https://www.g2.com/sellers/sharethrough) - **Year Founded:** 2008 - **HQ Location:** Montreal, Quebec - **Twitter:** @sharethrough (5,083 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/638984/ (46 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Entertainment - **Company Size:** 44% Mid-Market, 28% Small-Business ### 22. [AdGate Media](https://www.g2.com/products/adgate-media/reviews) AdGate Media is a performance based network that specializes in rewarded advertising. Product owners and developers can utilize the AdGate Media platform to monetize their existing users or to acquire new users. Our premiere product, the AdGate Rewards offer wall, allows users to earn digital rewards in exchange for engaging with advertisements. As an advertiser on AdGate Media you have the ability to: • Spend money only on KPIs that matter to you (ex: installs, subscriptions, or engagement) • Get access to exclusive inventory not available from traditional DSPs • Launch your campaign instantly • Work with a budget of any size As a publisher on AdGate Media you can expect: • High performing eCPMs ($100+) • Simple integration with a very lightweight SDK • Highly engaging ad unit that creates user retention within your app or website **Average Rating:** 4.5/5.0 **Total Reviews:** 73 **User Satisfaction Scores:** - **Close Ecosystem API:** 9.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.5/10) - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [AdGate Media](https://www.g2.com/sellers/adgate-media) - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @AdGateMedia (1,011 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adgate-media-limited-liability-company/ (11 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software engineer - **Top Industries:** Marketing and Advertising, Consumer Goods - **Company Size:** 58% Small-Business, 29% Mid-Market ### 23. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 85 **User Satisfaction Scores:** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.5/10) - **Ease of Use:** 7.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.1/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Roku](https://www.g2.com/sellers/roku) - **Year Founded:** 2002 - **HQ Location:** San Jose, CA - **Twitter:** @Roku (247,623 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/50076/ (4,284 employees on LinkedIn®) - **Ownership:** NASDAQ:ROKU **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 41% Mid-Market, 31% Small-Business ### 24. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 217 **User Satisfaction Scores:** - **Performance and Reliability:** 7.9/10 (Category avg: 8.5/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.8/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo (18,693 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,903 employees on LinkedIn®) - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 48% Mid-Market, 41% Small-Business ### 25. [AppDiscovery](https://www.g2.com/products/appdiscovery/reviews) AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably. **Average Rating:** 4.2/5.0 **Total Reviews:** 11 **User Satisfaction Scores:** - **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.5/10) - **Ease of Use:** 9.2/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [AppLovin](https://www.g2.com/sellers/applovin) - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @AppLovin (18,214 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/applovin/ (616 employees on LinkedIn®) - **Ownership:** NASDAQ: APP **Reviewer Demographics:** - **Company Size:** 100% Mid-Market ## Parent Category [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## Related Categories - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## Buyer Guide ### What You Should Know About Mobile Advertising Software ### What is Mobile Advertising Software? There is still rapid growth around mobile device usage, and it is showing no signs of slowing down.This can be attributed to the fact that consumers are rapidly embracing new technology that will make their lives easier. The rise of mobile device usage also brings about a rise in mobile advertising. Mobile advertising software enables advertisers to publish graphics, text, or animated ads on mobile websites and applications; the software is often one part of a larger cross-channel advertising platform, which may also include capabilities across search, display, social media, and video. Make sure you have a unique mobile strategy in place before deciding which tool you want to use, and make sure that the tool you choose can accommodate the strategy you have outlined. Key Benefits of Mobile Advertising Software - Reach audiences on the devices they use most: their phones and tablets - Convey time-sensitive messages that are more relevant to the consumer's individual preferences, buying behavior, and location - Boost your advertising engagement rates, as users tend to spend more time with interactive ads - Save money by running campaigns at a fraction of the cost of traditional advertising channels - Enjoy a higher click-through rate compared to desktop advertisements ### Why Use Mobile Advertising Software? The proliferation of smartphones and other mobile devices is not a new trend, however, it is pushing advertisers toward an inescapable reality of using mobile advertising to reach consumers. As the desktop audience gradually decreases over time, it is important for in-house marketers and third-party vendors to reach consumers where they are: their mobile devices. That being said, while mobile ads increase in prevalence, mobile device users get more inundated with the number of ads they receive. Therefore, it is crucial to provide intriguing, relevant, and nonintrusive ads to consumers that tie in with your overall mobile marketing strategy. With mobile advertising software, businesses have the ability to publish personalized ads targeted to the consumer's habits, preferences, and location. Due to the interactive nature of mobile devices, mobile advertising software removes barriers to responding and purchasing and gives consumers the ability to interact with your brand wherever they go. Mobile advertising software will also allow users to track engagement with their ads in real time. Finally, not only is mobile advertising more personal, it is also a cost-efficient way to reach a target audience as opposed to using [traditional advertising](https://www.g2.com/categories/traditional-advertising). ### Who Uses Mobile Advertising Software? Mobile advertising software is typically managed by a company’s marketing team or a third-party advertising agency. With the ultimate goal of increasing sales, marketers are responsible for driving both brand awareness and direct response initiatives, both of which can be accomplished with the use of mobile advertising software. Specific marketing professionals that are most often involved in using mobile advertising software are listed below. That being said, depending on size, a company may not have defined roles for a marketer to focus on a specialized area. **Social Media Marketers —** A social media marketer is dedicated to managing various social media accounts for a company with the goal to increase brand awareness and cultivate an online community. Part of creating that community includes paying attention to trends and audience preferences to ensure content is optimized over time. Social media marketers compose and plan organic social media posts, create ads on first-party and/or third-party platforms, respond to comments in a timely manner, and develop hashtags. Ad campaigns can be deployed and managed with mobile advertising software or other [social media advertising software](https://www.g2.com/categories/social-media-advertising). **Digital Marketers —** Digital marketers manage any kind of marketing that takes place online (i.e., involving the internet or an electronic device). If a company doesn’t have a dedicated social media marketing team, digital marketers would normally take on that responsibility. Digital marketers can use mobile advertising software to increase brand awareness, website traffic, and customers. Digital marketers also typically handle email marketing, SEO, and display and search advertising. ### Kinds of Mobile Advertising Software Not all mobile advertising platforms offer the same avenues for mobile ads. Between online banner ads, mobile video ads, in-app ads, native ads, push notifications, and SMS ads, there are a variety of options for reaching audiences on their mobile devices. Outline what kinds of ads will resonate best with your audience and make sure the platforms you consider are capable of these. **Online Banner Ads —** Online banner ads, which can also be called web banners or [display advertising](https://www.g2.com/categories/display-advertising), enables companies to advertise on a wide range of websites. Banner ads are image-based advertisements that can be one of two formats: static or animated. Static banner ads are fixed, clickable images you can use to direct your target audience to another webpage. Animated banner ads, on the other hand, are ads in which some part of the ad moves, whether that be the text or the image itself. You have more versatility with animated ads, as they can include interactive elements where the audience can take actions like playing a game or taking a survey. These kinds of ads typically appear on the side, top, and bottom portions of websites. Mobile online banner ads can be used for different goals, including brand awareness, lead generation, and retargeting. **Video Ads —** Mobile advertising software can also be used to launch video ads, which essentially encompasses any online advertisements that have a video component within them. There are also specific [video advertising software](https://www.g2.com/categories/video-advertising) options that can help with buying, managing, and placing video ads online. As a medium, video makes it easier to tell stories and catch consumers’ attention while they are being exposed to increasing amounts of online content. **In-App Ads —** In-application advertising involves executing and managing your ads directly in a mobile application. Mobile application ads are distributed through a mobile app advertising network, which connects advertisers and developers. App developers use in-app advertising as one mechanism for [monetizing their apps](https://www.g2.com/categories/app-monetization). Apps on a mobile device are very personal per user, which gives advertisers a great opportunity to create effective, personalized ads. Advertisers can also put extremely precise targeting parameters around their in-app ads, since mobile applications can collect first-party data on an opt-in basis (e.g., gender, age, and other demographic information). **Native Ads —** With the ever-increasing amount of online ads, consumers often face ad fatigue, or the feeling of boredom when seeing ads. What’s the consequence of ad fatigue? Consumers will simply stop paying attention to ads altogether. This is where native ads showcase numerous benefits. Native advertising promotes information in a way to look and feel like the platform in which it appears. Native ads don’t really look like ads; instead, they look like a natural fit of the original content and website’s style. This increases the likelihood that consumers will actually engage with your advertisement. Examples of native ads include sponsored content on a website or a sponsored video ad on a social media platform. Mobile advertising software will assist you in creating, launching, and measuring the success of your native ads. **Push Notifications —** Push notifications are short alert messages that appear in an icon on a mobile device after a user opts in for this type of communication. Advertisements deployed through push notifications serve as a reminder for consumers to visit a brand’s website or social media channel(s) and will provide a further touchpoint for interaction. These types of ads typically have high engagement rates because they appear on a user’s home screen and, as previously mentioned, are opt-in notifications. **SMS Ads —** You can expand your reach with short message service (SMS) ads because these can reach people that do not have a smartphone. Similar to push notifications, SMS ads are also permission-based and require consumers to opt-in to this type of messaging. SMS ads create another opportunity to interact with your consumers and continue to build loyalty. ### Mobile Advertising Software Features Throughout this software category, you will find a multitude of functionalities, most of which fall under the umbrella of these three main features: mobile functionality, campaign management, and targeting. The following list breaks down those three main features, as well as additional features mobile advertising software can possess. **Mobile Functionality —** Not all mobile advertising software options were originally created specifically for mobile advertising campaigns. Mobile advertising is but a single channel in the online advertising ecosystem, and many platforms that support advertising on mobile devices are also capable of serving ads across various channels. That being said, there are certain mobile functionality features that you should explore when choosing the mobile advertising software that is right for you, including mobile tracking and mobile-rich media capabilities. Tracking mobile impressions and conversions is more difficult on mobile devices, as cookies—the small pieces of data used for tracking on desktops—are not compatible on mobile devices. As such, mobile ad platforms use a variety of different workarounds to track campaign performance. Additionally, mobile tracking will allow you to monitor mobile attribution or determine where your users are coming from. Mobile-rich media capabilities are mobile ads that encourage viewers to interact and engage with your content (e.g., video ads). Due to the interactivity of this specific feature, it will allow you to glean more insights than with a traditional mobile ad. **Campaign Management —** This feature can contain numerous functionalities, including campaign optimization, campaign dashboards, bulk editing and uploading, fraud protection, and frequency capping. Campaign management features will simplify launching, managing, and tracking your mobile ad campaign(s). A campaign dashboard will allow you to visualize and interact with your mobile ad campaign data, which can include the total number of sessions on an ad, total clicks, time spent on an ad, location data, etc. Some campaign dashboards will include dynamic filters so you can slice your data however you want. Bulk editing and uploading features aim to create a more efficient way of creating and managing your mobile ads. With a bulk uploading feature, mobile advertising software enables the creation and uploading of multiple ads at a time, which is beneficial if you are trying to simultaneously launch different types of ad campaigns. Bulk editing functionality will then allow you to make any and all changes to your ad(s) at once. As technology continues to advance and allow marketers to advertise in new ways, it also creates new ways for people to commit mobile ad fraud. Mobile ad fraud occurs when an individual or group of people defraud advertisers and steal from their ad budgets, which can include fake or rejected installs or fake impressions. Mobile ad fraud protection is important to bring transparency to your mobile ad campaigns and allow you to tie them back to your budget. If you aren’t aware of fraud taking place, you won’t be able to truly track your RoAS (return on ad spend). An additional feature that will allow you to spend your ad budget wisely is frequency capping. Frequency capping helps consumers avoid ad burnout by limiting the maximum number of impressions they can see within a specific amount of time. **Targeting —** This overarching feature can be broken out into ad targeting, retargeting, geotargeting, and contextual targeting. Mobile ad targeting will allow you to personalize content to your consumers based off of identifying criteria, which can include location, demographics (gender, age, marital status, etc.), and buying behavior. Mobile advertising software that has a retargeting feature will enable you to reconnect with consumers that have already interacted with your content by displaying ads to specific consumers that you have already identified. Retargeting enhances conversion rates by using cookie-based technology to follow your audience around the web. Due to GDPR, the General Data Protection Regulation, consumers will usually receive popup notifications on websites they visit to agree to the site’s privacy policy to be able to use their data. A geotargeting feature will allow you to refine your ad campaign to only serve specific audiences based off of their location. Finally, contextual targeting involves placing your ads on websites that are directly relevant to the ad campaign you are running. A contextual targeting feature will display your ad with content that is directly related to what your consumer is already viewing. The feature will enable the content in your ad to appear alongside relevant blogs, websites, images, etc. #### Additional Features of Mobile Advertising Software **Cross-Channel Capabilities —** A cross-channel advertising feature will enable you to place your ads across multiple devices and through a variety of channels. Not every tool performs equally across all channels, so be aware of how these channels differ from each other. This may urge you to use a variety of different tools in your advertising technology stack to increase and optimize the performance of each channel. (For more information about cross-channel advertising products, please visit our [cross-channel advertising software](https://www.g2.com/categories/cross-channel-advertising) category.) **Integrations —** Depending on your company and existing software, the mobile advertising platform you choose will need to integrate with a variety of other software. Beyond other advertising platforms with which you may need to integrate, your mobile platform may also be used with marketing automation, CRM, email marketing tools, or data management platforms. Make sure your existing software has the ability to integrate with the mobile advertising tool you plan on using. **Custom Reports —** Being able to track the success of your mobile ad campaign is essential. With a custom reporting feature, users can slice and dice their campaign data in a way that makes the most sense for them. Additionally, mobile advertising software includes the ability to generate reports across different advertising channels and offers access to real-time data. This feature will enable users to obtain rich insights into overall ad campaign effectiveness. ### Trends Related to Mobile Advertising Software **Augmented Reality —** The trend of augmented reality can submerge your consumers into an interactive environment where the real world is augmented by computer-generated information. While augmented reality, or AR, isn’t a new trend to watch, it is one related to ad spending and mobile advertising software. AR will be able to break through ad fatigue by allowing advertisers to serve up ads in a more entertaining, convenient manner and enable consumers to create more personalized connections with a brand. **Artificial Intelligence —** Simply put, artificial intelligence, or AI, makes it possible for machines to learn from experience and react like humans. AI is advancing the way mobile advertising software can launch, manage, and track ads in a variety of ways. First, AI enables advertisers to leverage predictive data, as opposed to reactive data, to personalize their ad campaigns. It does this by serving up real-time online behavior, as well as consumer preferences toward creative features like fonts, text colors, imagery, etc. Furthermore, as AI continues to advance, it will be able to combat mobile ad fraud by alerting advertisers in real time when fraud is taking place, as well as spot irregularities in large amounts of data to trigger when fraud may occur in the future. ### Potential Issues with Mobile Advertising Software **Tracking —** Tracking the success of mobile advertising campaigns offers numerous advantages. However, potential issues in tracking mobile ad campaign effectiveness do exist. Since mobile devices are smaller than desktops, accidental clicks take place quite often on ads. Advertisers can get frustrated with this because they still pay for that ad click, but the data does not represent actual engagement with a company's brand. Additionally, cross-device tracking is nearly impossible unless the user is logged in on multiple devices. ### Software and Services Related to Mobile Advertising Software [**Display Advertising Software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. These products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. This type of software can be used across channel functionality, which can include mobile, search, social media, and video. If you want to focus specifically on mobile ad campaigns, it would be beneficial to research mobile advertising software first, as those options may include additional features that display advertising software would not include. [**Social Media Marketing Companies**](https://www.g2.com/categories/social-media-marketing-smm-companies) **—** Social media marketing (SMM) companies can support mobile ad campaign deployment and tracking and can also provide a wide variety of solutions, including account management, content creation, and consumer engagement. Aside from keeping current customers engaged, businesses use SMM services to boost their internet presence and engage broader online communities. Mobile advertising software is not specific to just social media platforms, however, it is one mechanism in which mobile ads can be served to consumers. [**Inbound Marketing Services**](https://www.g2.com/categories/inbound-marketing) **—** Mobile advertisements aim to increase brand awareness and traffic to a brand’s website, which is a form of inbound marketing. If you don’t have an internal marketing team, an inbound marketing services company can help you launch coordinated campaigns, like blog posts, webinars, and organic social media posts, as well as mobile ads.