MobileAction Reviews & Product Details

We came over from a competitor product due to a few reasons, luckily this opened us to scoping where a lot of products we wanted were already made available to MobileAction + SearchAds.

OVERALL

- Easy integration - starting with Apple Search Ads (ASA) and eventually our Mobile Measurement Partner (MMP)

- Responsive customer support - We provide feedback constantly via slack and find most product or general questions are answered instantly

- Ability to integrate and review performance across ASO + ASA bringing keywords is easy

- This tool has become an integral part of our day to day on ASA. The automations help us make well thought out bid updates on a daily/weekly/monthly without us diving too deep, taking out the guess work

PAID

- Budget automations whether to average daily budget similar to the platform and daily cap to pause campaigns when daily spend is hit

- There aren’t limits to ways to optimize we currently have our campaigns optimizing to Install, share of voice (SoV - new), top of funnel event, down funnel event, and eventually revenue

- Ability to create alerts based on SoV on brand terms so we know when a competitor is bidding up on us.

- Reporting in local currency and USD this was a big challenge for us as previous competitor we used didn’t have a way to view local with a USD conversion

- Ability to automate discovery campaigns to find the best keywords and push it to a holding campaign for us as an exact match

ORGANIC

- One of the bonuses for us is having one product that we can do ASO + ASA on, allowing us to just have one contract versus two

- The data from MobileAction is what our ASO agency uses and pulls data from

- View CPPs of competitors and compare keywords Review collected by and hosted on G2.com.

Not all products are perfect and there is always room to improve. The team is open to feedback and work hard to address our concerns. I found as the product is very robust, it takes awhile to figure out all the bells and whistles. These also tend to be more wishes than dislikes, but I wish there was a way to automate our incrementality/switchback tests, multiselect using hot keys like shift, and being able to filter or create pivot tables. A few of these I know are currently on the roadmap. Review collected by and hosted on G2.com.

MobileAction and its product Search Ads is one of the tools we use in our User Acqusition activities and marketing strategies, particularly in market research and Apple Search Ads (ASA) optimization. One of the best thing i can say about them is their customer support, which is always ready to answer us with any questions and advise us to help reach our KPI's. Also MobileAction's automation feature has immensely improved our ASA optimization tasks. Hence, we can focus more on strategy rather than dealing with manual tasks and fine tuning the campaings. MobileAction also offers automation templates which are ready to use rules for those who are unfamiliar with automation. MobileAction and Search Ads is currently essential part of our daily workflow. Review collected by and hosted on G2.com.

While the UI of Search Ads is practical, it may take some getting used to. Also, the filter system in ads manager tab could use some improvements. There are times when filters need to be deselected manually, which can be a bit time consuming. Review collected by and hosted on G2.com.

I don't use the ASO part of Mobile Action, but the Search Ads section is really useful for understanding competitors, gaining insights into impression shares, and combining ASO and ASA strategies. Mobile Action helps improve ASO efforts with its 'Search Ads' section. Really easy to use and has a great support team! Review collected by and hosted on G2.com.

It's really easy to use. However, instead of focusing on the sidebar, they could improve the main page UI for easier use. For example, you can simply add a competitor with the + button, but you can't delete it because there is no x button on the competitor logo. It becomes even more complicated to find all the features from the sidebar, so more focus on main page adjustments would be beneficial. Review collected by and hosted on G2.com.

Mobile Action has been an invaluable tool for our app growth strategy for over 3 years. Their comprehensive ASO features and in-depth keyword research have significantly boosted our app's visibility and organic downloads. The platform’s user-friendly interface and excellent customer support make it a pleasure to use. Review collected by and hosted on G2.com.

While the tool is already robust, I would love to see even more advanced features for competitor analysis. Overall, I highly recommend Mobile Action to any app marketer looking to optimize their app store presence. Review collected by and hosted on G2.com.

Seamless integration, a continually updated interface, and innovative features make MobileAction a standout tool. The team provides exceptional support, addressing every question with care. They truly live up to their name, consistently take actions to improve the experience. We’re delighted with the service so far and highly recommend it! Review collected by and hosted on G2.com.

Although there are occasional delays in data loading, it is not a critical issue as they resolve these delays in a timely manner. Review collected by and hosted on G2.com.

Its Advertiser & Creative Analysis, Keyword Spy, and ASO Report features are incredibly helpful for optimizing our app's performance and keeping an eye on competitors. The interface is intuitive, and the insights provided are actionable and reliable, making it a crucial part of our daily workflow. Review collected by and hosted on G2.com.

While the data refresh times could sometimes be more accurate, this is a minor drawback compared to the overall value the tool delivers. Review collected by and hosted on G2.com.

I've been using MobileAction for a while now, and I have to say, it has proven to be an invaluable tool for my app marketing strategy. The platform is fantastic for keyword tracking, allowing me to easily keep an eye on how my app ranks for different keywords. Its keyword choosing feature for Apple Search Ads is a game-changer; it helps identify the best keywords to target, saving time and effort.

Another highlight is the competitor review tool. It gives a detailed overview of what my competitors are up to, helping me stay one step ahead in the market. Review collected by and hosted on G2.com.

The only downside I've found is the pricing. It can be a bit high, especially for smaller developers or startups. However, considering the value it brings, it might still be worth the investment. Review collected by and hosted on G2.com.

After exploring other ASA options, we decided to switch to MobileAction last year. The transition was smooth, and their onboarding process was super thorough. We connected our MMP (Appsflyer) with MobileAction and started optimizing UA right away.

Plus, the MobileAction team understood our pain points right from the start and worked closely with us. Their hands-on support throughout the whole process made a huge difference for us. Review collected by and hosted on G2.com.

SOV data export is not possible so the excel export capabilities might be enhanced. but it is still available on dashboard. Review collected by and hosted on G2.com.

MobileAction excels in providing comprehensive ASO solutions. Its user-friendly design makes it easy to dive into keyword optimization, track competitors, and refine app store strategies. The ASO Intelligence feature stands out, offering detailed insights into app store keywords and creative strategies that help us stay ahead in a competitive market. The ability to access extensive market data and customize dashboards for our unique needs makes it an indispensable tool for our team. Review collected by and hosted on G2.com.

While the platform is powerful, the vast array of data and features can be overwhelming for new users. Review collected by and hosted on G2.com.