MobileAction Features
What are the features of MobileAction?
Campaign Management & Optimization
- Paid Keyword Optimization
Optimization
- Screenshot Testing
- App Store Page Design & Preview
- Keyword Tools
- Reviews & Ratings
- Keyword Localization
Reporting & Alerts
- Reports and Dashboards
- Traffic Source Reporting
- Alert Delivery
Platform Additional Functionality
- Integrations
- Organic Keyword Protection
- App Suggestions
Competition Monitoring
- Timeline
- Store Performance
- Category Ranking
Top Rated MobileAction Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
MobileAction Categories on G2
Filter for Features
Integration
Data Import & Export Tools | Ability to input, modify and extract data from the application in bulk through a structured file. | Not enough data | |
Integration APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | Not enough data | |
Breadth of Partner Applications | To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | Not enough data |
Platform
Customization | System provides sufficient customization to meet business requirements | Not enough data | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Internationalization | Enables users to view and transact business with the same content in multiple languages and currencies. | Not enough data | |
Sandbox / Test Environments | Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | Not enough data | |
Output Document Generation | Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | Not enough data | |
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | Not enough data | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | Not enough data | |
Enterprise Scalability | Provides features to allow scaling for large organizations. | Not enough data | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | Not enough data | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | Not enough data | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | Not enough data | |
Notifications | Alerts marketer of the performance of particular campaigns. | Not enough data | |
APIs | Based on 16 MobileAction reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 79% (Based on 16 reviews) | |
Notifications | Able to set custom alerts to notify you of changes to key performance indicators. 19 reviewers of MobileAction have provided feedback on this feature. | 87% (Based on 19 reviews) | |
Customization | As reported in 19 MobileAction reviews. Able to customize metrics and other platform features based on personalized needs. | 82% (Based on 19 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 19 reviewers of MobileAction have provided feedback on this feature. | 84% (Based on 19 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 19 MobileAction reviews. | 88% (Based on 19 reviews) | |
Enterprise Scalability | As reported in 18 MobileAction reviews. Provides features to allow scaling for large organizations. | 82% (Based on 18 reviews) | |
Workflow Capability | As reported in 18 MobileAction reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 79% (Based on 18 reviews) | |
Internationalization | As reported in 17 MobileAction reviews. Enables users to view and transact business with the same content in multiple languages and currencies. | 83% (Based on 17 reviews) | |
Search | Provides users with search tools in order to find the data they need quickly This feature was mentioned in 10 MobileAction reviews. | 88% (Based on 10 reviews) | |
User, Role, And Access Management | As reported in 10 MobileAction reviews. Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 88% (Based on 10 reviews) | |
Mobile User Support | As reported in 11 MobileAction reviews. Allows software to be easily used on multiple mobile devices, including phone and tablet devices | 95% (Based on 11 reviews) | |
Alerts | Provides features for email and messaging alerts surrounding contact and company updates 10 reviewers of MobileAction have provided feedback on this feature. | 90% (Based on 10 reviews) | |
Collaboration | Allows multiple users to access and collaborate on the platform 10 reviewers of MobileAction have provided feedback on this feature. | 92% (Based on 10 reviews) | |
Compliance | Based on 10 MobileAction reviews. Provides features for users to follow domestic and international privacy and data colelction compliance laws | 92% (Based on 10 reviews) |
Email Marketing
Building and Personalizing Emails | Create and design emails with an editor; manage templates; personalize dynamically | Not enough data | |
Sending Outbound Emails | Create targeted lists, schedule and manage bulk email sending. | Not enough data | |
Manage Email Deliverability | Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | Not enough data | |
Automated Email Responses | Set up automated nurturing emails based on events, online activities, and lead scores | Not enough data |
Online Marketing
Landing Pages and Forms | Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | Not enough data | |
Dynamic Content | Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | Not enough data | |
A/B Testing | Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | Not enough data | |
Mobile Optimized | Support mobile-optimized emails, online forms, and landing pages. | Not enough data | |
Search Tracking and Optimization | Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | Not enough data |
Lead Management
Marketing Lead Database | A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | Not enough data | |
Data Quality Management | Data quality consists of deduplication, cleansing, and appending your marketing database. | Not enough data | |
Segmentation | Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | Not enough data | |
Lead Scoring and Grading | Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | Not enough data | |
Lead Nurturing | Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | Not enough data | |
Online Behavior Tracking | Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | Not enough data | |
Automated Alerts and Tasks | Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | Not enough data | |
CRM Lead Integration | Sync lead, contact, account, and opportunity information with your CRM system. | Not enough data |
Campaign Management
Program Management | See feature definition | Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | Not enough data |
Event / Webinar Marketing | Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | Not enough data | |
Calendaring | Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | Not enough data | |
Budgeting | Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. | Not enough data | |
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. | Not enough data | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. | Not enough data | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. | Not enough data | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | Not enough data | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | Not enough data | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | Not enough data | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | Not enough data | |
Frequency Capping | Allows marketer to set a limit on how many times a consumer sees their ad. | Not enough data | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | Not enough data | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. | Not enough data | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. | Not enough data | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. | Not enough data | |
Social Sharing | Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | Not enough data | |
Social Campaigns | Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | Not enough data | |
Social Media Engagement | Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | Not enough data | |
Social Media Advertising | Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | Not enough data |
Reporting & Analytics
Basic Reporting | Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | Not enough data | |
Web Analytics | Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | Not enough data | |
ROI Analytics | Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | Not enough data | |
Revenue Analytics | Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | Not enough data | |
SEO / Keyword Analytics | Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | Not enough data |
Metrics
Engagement | Configures and accurately measures an appropriate measure of engagement, such as average session length. | Not enough data | |
Exit Tracking | Accurately determines where users close the app during their sessions. | Not enough data | |
Retention | Accurately measures bounce rate. | Not enough data | |
Return | Tracks user return rates and related metrics. | Not enough data | |
Conversions | Tracks what proportion of users convert via a certain action. | Not enough data |
Mobile Functionality
Mobile Functionality | Overall product functionality for mobile advertising. | Not enough data |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. | Not enough data | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. | Not enough data | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). | Not enough data | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. | Not enough data |
Mobile
Mobile Tracking | Able to track consumers on their mobile devices where cookies do not apply. | Not enough data | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Campaign Management & Optimization
Paid Keyword Optimization | As reported in 26 MobileAction reviews. Helps find the right keywords to drive relevant traffic to your website. | 85% (Based on 26 reviews) | |
Bid Rules | Based on 24 MobileAction reviews. Able to set rules to minimize pay per click cost or maximize conversions from your keywords. | 85% (Based on 24 reviews) | |
Ad Creation and Editing | As reported in 24 MobileAction reviews. Can manage and bulk upload changes to multiple platforms. | 85% (Based on 24 reviews) | |
Ad and Landing Page Scheduling | Based on 24 MobileAction reviews. Automate copy changes by scheduling changes in advance. | 83% (Based on 24 reviews) | |
Scenario Planning | See feature definition | Based on 22 MobileAction reviews. Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. | 77% (Based on 22 reviews) |
Portfolio Bid Optimization | Based on 22 MobileAction reviews. Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. | 78% (Based on 22 reviews) | |
Advanced Targeting Options | As reported in 23 MobileAction reviews. Target customers by options beyond keywords such as location, time of day or week, or by devices. | 78% (Based on 23 reviews) | |
Offline Capabilities | Able to quickly make bulk changes through a desktop editor. This feature was mentioned in 17 MobileAction reviews. | 70% (Based on 17 reviews) | |
Extensions | Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. 20 reviewers of MobileAction have provided feedback on this feature. | 73% (Based on 20 reviews) | |
Product Listing Ads | Supports product listing ads, allowing users to edit ads and track PLA performance. 19 reviewers of MobileAction have provided feedback on this feature. | 81% (Based on 19 reviews) | |
Budget Execution & Monitoring | Set a budget plan and automate it’s execution with monitoring capabilities. 22 reviewers of MobileAction have provided feedback on this feature. | 83% (Based on 22 reviews) |
Analytics & Administration
Ad and Conversion Tracking | Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. 22 reviewers of MobileAction have provided feedback on this feature. | 91% (Based on 22 reviews) | |
Attribution | Able to track click path of users that come to your site via paid search and if they convert to customers. This feature was mentioned in 22 MobileAction reviews. | 79% (Based on 22 reviews) | |
Reports | Reports created by the user to cater to specific metrics and key performance indicators. This feature was mentioned in 23 MobileAction reviews. | 82% (Based on 23 reviews) |
User Identification
Demographics | Identifies user demographics like gender or age. | Not enough data | |
User Segmentation | See feature definition | Enables the view of analytic data based on user segment. | Not enough data |
Geolocation | Identifies users locations. | Not enough data |
Tracking & Reporting
Custom Event Tracking | Enables you to define custom events for analysis. | Not enough data | |
Real-Time Insights | Provides real-time reports. | Not enough data | |
Attribution | Measures user acquisition analytics. | Not enough data | |
Dashboard | Provides a holistic summary of your data. | Not enough data | |
User Path Tracking | Displays a users progress throughout specific paths in an application. | Not enough data | |
User Activity History | Displays a users activity history. | Not enough data |
Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | Not enough data | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns | Not enough data | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history | Not enough data | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | Not enough data | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy | Not enough data | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns | Not enough data | |
Campaign Stickiness | Identifies which marketing campaigns resolved in open or closed opportunities | Not enough data | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels | Not enough data | |
Brand Optimization | Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | Not enough data | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | Not enough data |
Optimization
Screenshot Testing | Based on 25 MobileAction reviews. Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates. | 77% (Based on 25 reviews) | |
App Store Page Design & Preview | Based on 28 MobileAction reviews. Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores. | 85% (Based on 28 reviews) | |
Keyword Tools | Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more. 35 reviewers of MobileAction have provided feedback on this feature. | 90% (Based on 35 reviews) | |
Reviews & Ratings | As reported in 28 MobileAction reviews. Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. | 85% (Based on 28 reviews) | |
Keyword Localization | Based on 29 MobileAction reviews. Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. | 86% (Based on 29 reviews) | |
Conversion Rate Benchmarks | As reported in 14 MobileAction reviews. Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks. | 88% (Based on 14 reviews) |
Reporting & Alerts
Reports and Dashboards | Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance. 34 reviewers of MobileAction have provided feedback on this feature. | 84% (Based on 34 reviews) | |
Traffic Source Reporting | As reported in 25 MobileAction reviews. Provides reporting around traffic source to analyze app downloads, product page views, and impressions. | 77% (Based on 25 reviews) | |
Alert Delivery | Based on 26 MobileAction reviews. Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. | 81% (Based on 26 reviews) |
Platform Basics
Centralized Platform | As reported in 15 MobileAction reviews. Provides a centralized platform for all competitive intelligence for teams to review and analyze. | 89% (Based on 15 reviews) | |
Web Tracking | Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. This feature was mentioned in 14 MobileAction reviews. | 71% (Based on 14 reviews) | |
Benchmarking | Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance This feature was mentioned in 12 MobileAction reviews. | 88% (Based on 12 reviews) | |
Ad Creatives | Based on 11 MobileAction reviews. Provide data around competitor's ad copy and can rank by popularity. | 83% (Based on 11 reviews) | |
Paid Search Data | As reported in 12 MobileAction reviews. Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines. | 83% (Based on 12 reviews) |
Platform Data
Product Details | Based on 14 MobileAction reviews. Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals. | 89% (Based on 14 reviews) | |
Customer Feedback & Reviews | Based on 14 MobileAction reviews. Provides competitive intelligence around unfiltered customer feedback and reviews. | 90% (Based on 14 reviews) | |
Channel Acquisition | Based on 14 MobileAction reviews. Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels. | 80% (Based on 14 reviews) | |
Alerts | Based on 12 MobileAction reviews. Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise. | 85% (Based on 12 reviews) | |
Data Access | Based on 11 MobileAction reviews. Ability to provide reporting and data exporting around paid search intelligence competitor data. | 82% (Based on 11 reviews) | |
Web Traffic | Ability to track the amount of traffic brought to competitors’ websites through PPC. This feature was mentioned in 10 MobileAction reviews. | 67% (Based on 10 reviews) | |
Subdomains | Provides data around which subdomains competitors are directing their paid traffic to most often. | Not enough data |
Platform Content
Battlecards | Ability to create battlecards to showcase comparison of your products or services against multiple competitors. 14 reviewers of MobileAction have provided feedback on this feature. | 74% (Based on 14 reviews) |
Platform Reporting
Customizable Dashboard | Allows users to create a customizable dashboard to curate and highlight specific competitive data. 15 reviewers of MobileAction have provided feedback on this feature. | 84% (Based on 15 reviews) | |
Benchmark Reporting | Provides competitive benchmarking and monitors growth and market share over time. This feature was mentioned in 15 MobileAction reviews. | 86% (Based on 15 reviews) |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
Data collection
Natural Language Processing (NLP) | As reported in 11 MobileAction reviews. Provides NLP features for filtering data collection down to specific data points | 76% (Based on 11 reviews) | |
Data Sources | Provides a wide selection of data sources for aggregated news and MARKET data This feature was mentioned in 11 MobileAction reviews. | 82% (Based on 11 reviews) | |
Custom Research Sources | As reported in 10 MobileAction reviews. Allows users to make custom data collection queries | 78% (Based on 10 reviews) | |
Lead Enrichment | Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy 10 reviewers of MobileAction have provided feedback on this feature. | 73% (Based on 10 reviews) | |
Advanced Data Collection | As reported in 10 MobileAction reviews. Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history, | 78% (Based on 10 reviews) |
Segment Trending
Web | As reported in 10 MobileAction reviews. Provides features for tracking competitors websites including information such as pricing changes or new product features | 73% (Based on 10 reviews) | |
Social | Provides features for tracking competitor activity on social media | Not enough data | |
Benchmarks | Allows users to benchmark their product against other competitors in order to understand competitive position in the market This feature was mentioned in 10 MobileAction reviews. | 88% (Based on 10 reviews) | |
Finance | Based on 10 MobileAction reviews. Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations | 70% (Based on 10 reviews) |
Analysis
Custom Dashboards | As reported in 10 MobileAction reviews. Allows users to create custom market intellignece dashboards | 83% (Based on 10 reviews) | |
Reports | As reported in 11 MobileAction reviews. Allows users to build and export reports for market data | 92% (Based on 11 reviews) | |
Integrations | Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software This feature was mentioned in 11 MobileAction reviews. | 89% (Based on 11 reviews) |
Platform Insights
Ad Creatives | Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser. | Not enough data | |
Buying Strategies | Ability to showcase where and how advertisers are buying (direct vs. programmatic). | Not enough data | |
Publisher Data | Provides data on which publishers competitors are buying the most traffic from. | Not enough data | |
Advertising Spend | Provides data on ad spend and ranking reports of top competitive ad spenders. | Not enough data | |
Websites and Social Channels | Provides data on which websites and social channels advertisers are spending the most. | Not enough data | |
Device Insights | Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). | Not enough data | |
Ad Intelligence Reporting | Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. | Not enough data |
Platform Additional Functionality
Ad Competitive Benchmarking | Ability to benchmark competitor's ad spend, share of voice, and ad creatives. | Not enough data | |
Alerts | Provides alerts, or automated notifications, to when advertisers launch new campaigns. | Not enough data | |
Integrations | As reported in 27 MobileAction reviews. Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors. | 77% (Based on 27 reviews) | |
Organic Keyword Protection | Based on 27 MobileAction reviews. Ability to identify who is running ads on your top performing organic keywords and compare
your ad visibility with your competitors. | 81% (Based on 27 reviews) | |
App Suggestions | Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. This feature was mentioned in 28 MobileAction reviews. | 77% (Based on 28 reviews) |
Competition Monitoring
Timeline | Based on 26 MobileAction reviews. Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. | 79% (Based on 26 reviews) | |
Store Performance | Ability to monitor app downloads over time and compare performance with competitors. This feature was mentioned in 27 MobileAction reviews. | 83% (Based on 27 reviews) | |
Financial Analysis | Based on 20 MobileAction reviews. Ability to monitor app's revenue over time and compare performance with competitors. | 68% (Based on 20 reviews) | |
Category Ranking | Ability to monitor app's category rankings over time and compare performance with competitors. 26 reviewers of MobileAction have provided feedback on this feature. | 88% (Based on 26 reviews) |
