# Facebook for Business Reviews **Vendor:** Meta Platforms, Inc **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,453 ## About Facebook for Business Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. ## Facebook for Business Pros & Cons **What users like:** - Users find the **ease of use** of Facebook for Business essential for effective post management and advertising strategies. (30 reviews) - Users appreciate the **ease of reaching a targeted audience** using Facebook for Business, boosting customer engagement and sales. (28 reviews) - Users value the **effective ad creation tools** of Facebook for Business, enhancing engagement and targeting with ease. (24 reviews) - Users value the **integrated campaign management** features of Facebook for Business, simplifying marketing efforts across platforms. (22 reviews) - Users value the **comprehensive features** of Facebook for Business, benefiting from seamless integration and easy ad management. (22 reviews) - Users love the **easy audience targeting** of Facebook for Business, enhancing engagement and customer reach effectively. (21 reviews) - Targeting (21 reviews) - Targeting Options (20 reviews) - Ad Management (18 reviews) - Users value the **effective marketing features** of Facebook for Business, enhancing brand visibility and global outreach. (17 reviews) **What users dislike:** - Users report **ad issues** , including double payments, limited creativity, and frequent interface changes that hinder effectiveness. (19 reviews) - Users experience challenges with **poor customer support** , facing delays and difficulties in reaching assistance when needed. (16 reviews) - Users face **ad management issues** with double payments, limited creativity, and frequent interface changes complicating their marketing efforts. (15 reviews) - Users struggle with the **poor interface design** of Facebook for Business, finding it cumbersome and unintuitive for post creation. (14 reviews) - Users often face **ad restrictions** limiting creativity and functionality, complicating their advertising efforts on Facebook. (11 reviews) - Users are frustrated by the **limited organic reach** on Facebook for Business, relying heavily on paid ads for visibility. (11 reviews) - Users struggle with **poor usability** on Facebook for Business, finding navigation and integration frustrating and overly complicated. (11 reviews) - Not Intuitive (9 reviews) - Technical Issues (9 reviews) - Confusing Organization (8 reviews) ## Facebook for Business Reviews ### 1. Too complicated **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Farming | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2024 **What do you like best about Facebook for Business?** You can reach a large number of customers with Facebook. Present all over the world. **What do you dislike about Facebook for Business?** Too complicated. In particular, the ads section could be made more useful for small businesses that don't use agencies. A lot of spam and scams on Facebook. Customer support doesn't exist. **What problems is Facebook for Business solving and how is that benefiting you?** The only problem it solves is that it is accessible worldwide. ### 2. Facebook for business is responsible for 60% of our inbound sales **Rating:** 5.0/5.0 stars **Reviewed by:** kumar a. | Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2024 **What do you like best about Facebook for Business?** The best feature is the reports and analytics given by facebook, it provided us with insights to make decisions for our marketing . It is easy to setup and get going. **What do you dislike about Facebook for Business?** Facebook for business does not have good customer support for troubleshooting **What problems is Facebook for Business solving and how is that benefiting you?** Facebook is a great tool to generate inbound leads and awareness for our business paired with great reporting which helps us improve our advertisements which helps us improve our inbound lead generation which leads to more demos and conversions. ### 3. Best one stop solution for social media marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Tahir K. | Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2024 **What do you like best about Facebook for Business?** It is one stop social media marketing application that works so well on phone as well, I can do so much with my ads on my phone itself **What do you dislike about Facebook for Business?** The process to connect your page to your account is very complicated **What problems is Facebook for Business solving and how is that benefiting you?** It is great to handle your ad account via phone and easy access, even people with less knowledge can get things done. ### 4. Easier To Use than Before **Rating:** 4.5/5.0 stars **Reviewed by:** Murtaza K. | Digital Marketing Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 08, 2024 **What do you like best about Facebook for Business?** Now with the Meta Business Suite its easy to navigate Other Advertising Tools and how to use them in conjunction with others **What do you dislike about Facebook for Business?** The insights shown seem to be can be improved. The insights aren't that detailed **What problems is Facebook for Business solving and how is that benefiting you?** Well Now using Facebook Business Tools has become easy to navigate and use and it helps train other team members to utilize the platform more and generate more ideas ### 5. perfect way to promote a business **Rating:** 5.0/5.0 stars **Reviewed by:** PRIYANKA S. | DATABASE ANALYST, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Facebook for Business?** facebook helps to get more socialize and promote your business throughtout the world and social media is the best way to get introduced **What do you dislike about Facebook for Business?** all things are perfect no flaws at all in this **What problems is Facebook for Business solving and how is that benefiting you?** facebook helps us to interact with new customer market place ### 6. Regular and long time user of Facebook Business **Rating:** 3.5/5.0 stars **Reviewed by:** Don M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2024 **What do you like best about Facebook for Business?** They have put all your user and account into one place. **What do you dislike about Facebook for Business?** It doesn't serve anything else, only add/edit a user a account. It takes you again to another page if you need to manage other factors. **What problems is Facebook for Business solving and how is that benefiting you?** For me, it only solves managing the number of accounts, users, and ads placement. The rest is too vague and you simply get lost with their navigations, it takes you to different pages. ### 7. Facebook Business Review **Rating:** 4.0/5.0 stars **Reviewed by:** Patrick O. | VP of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2024 **What do you like best about Facebook for Business?** It allows us to reach a targeted audience and attract leads and customers of certain age and demographics that isnt possible in other ways. The detai of the audience we can target is the key component. **What do you dislike about Facebook for Business?** Facebook ads take time to learn how to implement so as to not over spend. The site often gets very slow and has many glitches. **What problems is Facebook for Business solving and how is that benefiting you?** Attracting new customes to our fitness pograms that help drive our revenue ### 8. My Facebook for Business Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle Lyn E. | Social Media Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2023 **What do you like best about Facebook for Business?** I appreciate Facebook for Business's ease of use, quick implementation, robust features, high frequency of use, and seamless integration, making it efficient for marketing efforts. **What do you dislike about Facebook for Business?** While it excels in many aspects, improving customer support responsiveness could enhance the overall experience for our business. **What problems is Facebook for Business solving and how is that benefiting you?** For K's Kitchen Page, I leverage Facebook for Business primarily to advertise our delicious offerings with its easy implementation and frequent use. The platform's analytics provide valuable insights into our audience, helping refine our marketing strategy. While generally user-friendly, improved customer support could enhance the overall experience for better optimization. Facebook for Business helps us reach more people, get our brand out there, and engage with our awesome customers. ### 9. Great for small businesses with less employees but complicated for larger companies **Rating:** 3.5/5.0 stars **Reviewed by:** Sam G. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Facebook for Business?** It is great to be able to use Facebook to market your business and get detailed analytics about your page visitors **What do you dislike about Facebook for Business?** The admin processes are quite complicated and you need a personal account to create a business page. This can be difficult if you have a large company with employees and want to create a new page for a new brand for example. It's also very difficult to get hold of customer support as they send you round the houses to various help articles **What problems is Facebook for Business solving and how is that benefiting you?** Facebook helps us reach a range of people who we might not normally be able to access on usual search sites such as Google and Bing. It allows us to be creative with advertising ### 10. Helping to Build the Brand **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2024 **What do you like best about Facebook for Business?** I was able to extend the reach of my brand. National and international exposure. **What do you dislike about Facebook for Business?** Unfortunately, because my reach got further some "bad actors" were able to get into my account and I had redo it. **What problems is Facebook for Business solving and how is that benefiting you?** When I shared a problem they had some FAQ's that guided me to restarting. ### 11. Comprehensive platform for advertising and marketing on social networks. **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan B. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2023 **What do you like best about Facebook for Business?** The possibility of managing Facebook, Instagram, and their connections, in addition to all the configuration prior to Facebook ads, and now we can even manage aspects related to WhatsApp Business. It really is comprehensive. **What do you dislike about Facebook for Business?** Some functions are not available to everyone. For example, the Facebook business messaging platform. Like the connection between Facebook and Instagram accounts, there are times when they generate errors. Just like when trying to connect WhatsApp Business to be able to reply to messages from the same platform. **What problems is Facebook for Business solving and how is that benefiting you?** Manage the Community management team, Manage social media team profiles, and Manage Facebook and Instagram Ads team profiles ### 12. A platform of great help for businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Diego C. | Ejecutivo de Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2023 **What do you like best about Facebook for Business?** It is a tool that allows you to make advertisements very easily. It also allows you to schedule stories and posts for Meta and Instagram for my business. Additionally, it lets you access both organic and paid statistics, to have more information when carrying out the next campaign. What helped me the most was when I was able to schedule my posts for the month in just a few minutes!! That saves a lot of time. **What do you dislike about Facebook for Business?** While it is true that you can create advertising campaigns, I still feel that it doesn't have all the tools to be able to do a deeper analysis. For example, I can't access pixel information and for that I have to resort to the ads manager (business manager) and review the information. I would like artificial intelligence to be able to suggest campaigns based on history. That would save a lot of time. I would also like them to be able to advise people for the correct management of the platform, it would be very helpful. **What problems is Facebook for Business solving and how is that benefiting you?** The ability to carry out paid advertising easily to promote my business. The fact that it is an interactive platform helps campaigns to be executed simply and allows me to understand the results provided. Facebook for businesses means an opportunity to grow my business on social media. ### 13. It's a great tool once you get familiar! **Rating:** 3.5/5.0 stars **Reviewed by:** Kazi K. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2023 **What do you like best about Facebook for Business?** I like how effective it is in creating brand awareness on the platform. It is easy to budget a boost and run. Reaching target audience is less precise due to privacy laws, but Facebook is the most effective. **What do you dislike about Facebook for Business?** Cross integration and simultaneous boosted posting for Instagram can be much improved, currently, adding collaborators and creating call to actions requires me to post separately from Instagram itself. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business makes it easy to manange all my marketing posts from one place. Boosting any particular post is a easy as 3 simple clicks. It is also very organized and easy to see how my posts are performing with Facebook for Business' easy to understand analytics reports. It allows me to identify how my clients are responding to certain content, and also helped me develop understand optimum times for each kind of content to maximize influence and exposure. ### 14. Managing my Business on Facebook is convenient using the tools in Facebook for Business. **Rating:** 5.0/5.0 stars **Reviewed by:** Janet R. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2023 **What do you like best about Facebook for Business?** It has the tools that I needed managing my Social Media Accounts, the Facebook and Instagram. I can use the planner, to schedule my posts that I don't need to do it everyday. I can use it as a campaign/ads to build the brand of business. **What do you dislike about Facebook for Business?** So far, I don't see anything yet that I dont like. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook Busines helps the company to promote the business. To advertise and build brands. To make a sale/generate revenue. Easier to integrate using the tools. ### 15. Best app to manage Business Assets and Ads for Facebook **Rating:** 4.5/5.0 stars **Reviewed by:** Nikunj C. | Digital Marketing Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2024 **What do you like best about Facebook for Business?** 1. Native support for all assets owned by Facebook Inc 2. Ideal for Small Businesses 3. No additional cost **What do you dislike about Facebook for Business?** 1. Does not offer some advanced automation features. **What problems is Facebook for Business solving and how is that benefiting you?** 1. Managing Business Portfolio assets, running and tracking ads ### 16. Lead magnet for SMB **Rating:** 5.0/5.0 stars **Reviewed by:** Hariprasath K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2024 **What do you like best about Facebook for Business?** Brorder audience base makes it stand out **What do you dislike about Facebook for Business?** low quality of leads. Hard time for large B2B businesses **What problems is Facebook for Business solving and how is that benefiting you?** Lead generation, New market targeting and expansion ### 17. Facebook for Business review **Rating:** 5.0/5.0 stars **Reviewed by:** Sbusiso V. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2024 **What do you like best about Facebook for Business?** It makes it easy to create and manage all your ads on one platform and customer support is always helpful. **What do you dislike about Facebook for Business?** It is sometimes costly to run ad campaigns but it is better than other social media platforms. **What problems is Facebook for Business solving and how is that benefiting you?** It helps me to create ads that go straight to the target audience. ### 18. User Friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Patille K. | Licensed Loan Officer | Independent Mortgage Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2023 **What do you like best about Facebook for Business?** A great tool to market your business - provides great exposure at no extra cost. **What do you dislike about Facebook for Business?** A LOTTTTT of kinks that need to be handled - no customer service number and no one answers messages sent. So if you can't figure it out - you're stuck. Also once you reach 1000 followers you are supposed to be able to see all your followers and delete bots - but Facebook has not fixed this option yet. **What problems is Facebook for Business solving and how is that benefiting you?** It's a good way to promote your business to your network and sphere of influence. ### 19. Useful for managing all Facebook assets for e-commerce or lead generation **Rating:** 4.5/5.0 stars **Reviewed by:** Mitchell L. | Digital Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2023 **What do you like best about Facebook for Business?** Facebook for business allows businesses to effectively advertise for lead gen and e-commerce. The interface is generally seamless for experienced users **What do you dislike about Facebook for Business?** Admin privileges vs employee privileges sometimes lock people out of their accounts. There needs to always be an admin even if one employee is left. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business allows for digital advertising at scale for e-commerce and lead generation that allows for client acquisition goals to be met by businesses. ### 20. Easiest and convenient ad platform to reach new audience. **Rating:** 4.5/5.0 stars **Reviewed by:** Prakash K. | Performance Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2023 **What do you like best about Facebook for Business?** We use Facebook Business Manager primarily to get our app's conversions, traffic and installs. We also run dynamic product ads and get back our cart abandoners from these ads. Running reach and frequency ads helps us penetrate and explore engagement rates in new geographies. While running any campaign, we can use existing audience lists to target or create lookalikes of various percentages or even save the audiences if no targeted audience exists. **What do you dislike about Facebook for Business?** Automated app ads are difficult to analyse and creative optimisation is a super labour intensive task here. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook is one of our prime channels that helps us meet our monthly install and revenue goals. Its integration with third-party app analytics tools is easy, and setting attribution windows is convenient too. Our dedicated account manager helps us optimise campaigns and best practices across the account. Dashboard is sufficient for campaign optimisation; any changes to creatives can be done in bulk within seconds. ### 21. Meta Biz Suite is now easy for agencies to work with clients **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Facebook for Business?** Facebook for Business has proven to be an indispensable tool for our ad agency. Its diverse demographic reach allows us to pinpoint exact audience segments, ensuring our clients get the most bang for their buck. The platform's user-friendly ad creation interface is intuitive, streamlining campaign setups while offering advanced targeting options. Real-time analytics offer deep insights, enabling swift optimization decisions. Moreover, with features like Facebook Shops and Instant Experiences, brands can create immersive customer journeys, bridging the gap between ad exposure and conversion. Facebook’s integration with Instagram provides a dual-platform approach, broadening reach without complicating campaign management. It's not just an advertising platform; it's a holistic business solution. We've seen exceptional ROI, and our clients are consistently pleased with the results. Highly recommended for businesses aiming to boost their digital presence. **What do you dislike about Facebook for Business?** While Facebook for Business offers unparalleled audience targeting, the platform's ad reporting interface could be more intuitive. Currently, it requires a bit of a learning curve, and simplifying data visualization would benefit agencies in quickly interpreting campaign performance. Streamlining this could amplify its already robust toolset, enhancing user experience for ad professionals. **What problems is Facebook for Business solving and how is that benefiting you?** We use Facebook for Business primarily to assist clients with their advertising. This includes ads accounts, pixels, Instagram and FB pages, ecomm catalogs, etc. ### 22. Facebook for Business: A Powerful Marketing Tool for Business Growth **Rating:** 4.5/5.0 stars **Reviewed by:** ROHIT S. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Facebook for Business?** Facebook for Business offers a number of powerful features which make it a priceless marketing application for companies: Along with millions of active users globally, Facebook offers businesses with unparalleled access to a huge target audience. This provides an opportunity for companies to reach and engage prospective customers on a substantial level, irrespective of their industry or target market. **What do you dislike about Facebook for Business?** The dislike with Facebook Business is that the Business Manager and ad accounts got disabled very frequently without any reason, and reinstating these will be a big challenge for a newbie, as facebook doesn't offer support to the new advertisers. **What problems is Facebook for Business solving and how is that benefiting you?** With the use of Facebook platform we can extensively showcase our brand, products, or services to a huge audience across the world. By using engaging ad formats and specific targeting, we can properly raise awareness, reach new prospective customers, and build brand recognition. ### 23. Get FACEBOOK for your business **Rating:** 5.0/5.0 stars **Reviewed by:** Sherika L. | Administrative Assistant, Government Administration, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2023 **What do you like best about Facebook for Business?** There are more tools involved that the personal social media website. You are able to track analytics (when an ad is active), the alount of persons that viewed a post, respond to comments and messages easily (both insta n fb), post easily etc. **What do you dislike about Facebook for Business?** If you are not into the social media world, it will be very complicated for you. It's not very easy understanding the tools, without prior experience using the personal fb. You may have to watch 1 or 2 Youtube videos OR read alot. **What problems is Facebook for Business solving and how is that benefiting you?** It's solving the old age marketing ways where the marketing amd sales executives would go out on the road to create awareness. FB for business reaches billions of people in used properly - understanding the use of key words, creative and engaging post etc. ### 24. Best In The Business. **Rating:** 5.0/5.0 stars **Reviewed by:** John F. | Business Unit Head, Computer Hardware, Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Facebook for Business?** Facebook business is a highly versatile social media platform for promoting businesses. The tool I love using to enable is its advertising platform, through which I can easily target my potential clients by their age, interests and gender. Which also helps me plenty to have a possible query. Highly recommended for promoting businesses. **What do you dislike about Facebook for Business?** The least helpful about them is that sometimes my ad accounts got disabled automatically, which could be pretty frustrating, I think there is room for improvement. **What problems is Facebook for Business solving and how is that benefiting you?** With the help of Facebook Business, I can connect to those who are associated with my business. The best part of their services is that they don't charge much for their social media ad campaign, and the market is so big that it reaches millions of people. The best social media platform for promoting business. ### 25. Perfect Intigration of Shopify with Facebook for business **Rating:** 5.0/5.0 stars **Reviewed by:** Deepak L. | Performnace Marketing manager, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2023 **What do you like best about Facebook for Business?** The data tracking is effortless and clear to make campaign planning and decision-making **What do you dislike about Facebook for Business?** The attribution count is late so sometimes I leg in a decision making **What problems is Facebook for Business solving and how is that benefiting you?** The integration of Facebook with the storefront is not easy but Shopify makes it very simple and one click away to integrate very easy ### 26. Facebook increased the sales **Rating:** 3.5/5.0 stars **Reviewed by:** Ana Maria R. | Financial Project Analyst intern, Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2023 **What do you like best about Facebook for Business?** Facebook Business is the ability to create targeted ads to reach specific demographics and interests. Facebook Business also offers tools for creating and managing a business page, tracking engagement and analytics, and integrating with other marketing platforms. **What do you dislike about Facebook for Business?** The platform has faced criticism for privacy concerns and data breaches, which could impact the trust of consumers in the platform Ad saturation. With so many businesses advertising on Facebook, there is a risk of oversaturation and consumers becoming overwhelmed with ads. This can make it more difficult for businesses to stand out and reach their target audience. **What problems is Facebook for Business solving and how is that benefiting you?** There is the risk of oversaturation, as businesses are competing for attention in a crowded marketplace. Businesses can use Facebook's targeting tools to reach a specific audience that is most likely to be interested in their products or services. This can help to make their ads more relevant and reduce the likelihood of being overlooked. ### 27. One-stop solution to your online business **Rating:** 5.0/5.0 stars **Reviewed by:** John S. | Copy Editor, Writing and Editing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Facebook for Business?** Facebook for business is extremely helpful for many reasons. It offers to build a online brand by reaching a large and diverse audience. It also allows to network with other people , exchange ideas and suggestions. **What do you dislike about Facebook for Business?** There is nothing to dislike about it although you need a proper person who knows how to run ads and interact with customers. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Businesss helps us solve different problems as it allow us to find our desired customers by using information about their age, location and interests to show ads to the right people. It also allow us to keep our customers happy by building a community, listening to their opinion, and giving them rewards and discounts. ### 28. Excellent tool for recruiting **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah C. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Facebook for Business?** Effective template which takes you through creation of a recruitment ad, step by step. **What do you dislike about Facebook for Business?** Can be confusing at times to differentiate between the ad sets **What problems is Facebook for Business solving and how is that benefiting you?** Reaching a particular demograph of candiudates, dependant on location and interests ### 29. Audience Engagement and Retention Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Kess M. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Facebook for Business?** Facebook or Meta for business has helped my brands tremendously. The fact that the audience is natively participating and active everyday in the app makes outreach easier and seamless. **What do you dislike about Facebook for Business?** I dislike the changes in algorithm- i understand that videos are necessary and can communicate better to most audience. But i think if my static images or even GIFs can do the job well, then they should still be shown higher up on the feed. **What problems is Facebook for Business solving and how is that benefiting you?** From the pandemic, outreach has been a challenge. Everyone has switched to digital and it's hard to keep up with competitors if you're not where your audience is. Aside from cold outreach, Meta Business also helps in direct selling, promotion of iur own and third party ecommerce website, as well as becoming a direct helpline for our customers. ### 30. Boosting Your Online Presence For Free **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew P. | Data Analytics & Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Facebook for Business?** The Facebook Business Suite is a great, free tool that businesses of any size can use to maintain a social presence online and interact with their customers. Anyone can create a page with a logo, basic business information, and photos in less than thirty minutes. Page owners get instant access to direct messages within Messenger—a side program that can be set up with automated responses during closing hours or integrated with chatbot technology. The built-in analytics system gives us insight into how the Page is doing and where we can improve with content generation. Since the tool is free, there is zero reason for businesses not to get their information on the web and engage with customers. **What do you dislike about Facebook for Business?** Facebook advertising—like other social channels—is pay-to-win. Generally (but not always), the more you pay, the better or bigger your campaign results will be. As such, you can dump almost infinite money into advertising to beat the algorithm. This isn't a viable option for smaller businesses, and marketers need to be smart about what campaigns they're launching and for how long. Another pain point is that financial institutions almost always need to mark their movements under the "Credit" genre—whether you're doing a general branding message, community service message, or actual financial advertising—or your campaign will be flagged, forcing you to wait up to a whole day for a review. Unfortunately, customer service is lacking since Meta primarily relies on customers to discover their problems by browsing an extensive FAQ menu. I usually want to speak with a human through phone, e-mail, or chat. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook is a cog in our social media plan, which compared to others, tends to have more conversation and engagement going at any given time. Having the Business page & suite also allows us to engage with paid social media advertising, both as traditional display ads around the site and through Facebook videos and other Meta-related apps/services. ### 31. Excellent Honest Review About Facebook For Business **Rating:** 5.0/5.0 stars **Reviewed by:** Juned A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Facebook for Business?** - The best part of Facebook for Business is that it is user-friendly and easy to use. -Any business was quickly 10x for using Facebook for business because of Its extensive reach to the massive audience. -Facebook's advertising platform allows companies to target particular demographics, hobbies, and behaviors to maximize Sales And Business. -Using Facebook for Business, you can establish a company page to promote goods and services, interact with clients, and build strong brand awareness. **What do you dislike about Facebook for Business?** -Nowadays, in Facebook for business, organic reach is entirely dead. It mainly empasis businesses for paid promotion - Very, very poor support system -Data and privacy concerns **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business is helping to maximize my business reach to millions of people. With the help of advertising features, I can grow my business 10x because it is a cost-effective way to generate tons of sales. ### 32. great for advertising **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Facebook for Business?** Easy to create new audiences and simple to set up split tests and monitor results **What do you dislike about Facebook for Business?** the platform can sometimes be tempermental **What problems is Facebook for Business solving and how is that benefiting you?** reach certain KPIs and create awareness for our brand ### 33. Good Lead Generator **Rating:** 5.0/5.0 stars **Reviewed by:** Karan Pal S. | Inside sales specialist, Building Materials, Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Facebook for Business?** Quick lead generator with relaible and genuine leads **What do you dislike about Facebook for Business?** There is nothing wrong with any of the Automation **What problems is Facebook for Business solving and how is that benefiting you?** No probs ### 34. One Stop Show For Facebook Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Adam J. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Facebook for Business?** We love that Facebook for Business has all the tools in one place for our team to execute both paid and organic campaigns. This is especially beneficial for training, as the learning curve is much easier than with other platforms. **What do you dislike about Facebook for Business?** There isn't always a clear and direct way to get to the desired destination. Because Facebook for Business has so much power and potential, finding the end result can at times take a few clicks back and forth. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business is allowing our team to be on the same page in ways that some other platforms can't. The overview page is a great way for us to see what's going out, what's in the works, and what we can do to fill the holes. ### 35. Decent product, poor rep support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2024 **What do you like best about Facebook for Business?** ability to manage instagram and facebook ads in one place **What do you dislike about Facebook for Business?** The least helpful thing is our account rep. Our spend on FB has drastically declined after a great rep was taken off our account as we don't get the support we need **What problems is Facebook for Business solving and how is that benefiting you?** Helps drive demand generation resulting in more leads in our pipeline ### 36. Superb marketing tool with some drawbacks **Rating:** 4.5/5.0 stars **Reviewed by:** Deepak K. | Project Lead Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Facebook for Business?** It has a vast array of tools that helps businesses in reaching out to many people via marketing and advertising. Target Ads based on user interest, age, location, family members, and other data help reach the section of people we want to. **What do you dislike about Facebook for Business?** The major drawback is it's regular rising costs. as this is easy to use many businesses are joining the platform which means more competitors . **What problems is Facebook for Business solving and how is that benefiting you?** It solved the problem of marketing our services and products by reaching the targeted audience effactively. ### 37. Best Platform to reach right target audiance **Rating:** 4.5/5.0 stars **Reviewed by:** Shahzaib A. | Sales Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Facebook for Business?** The best thing about this platform is the ability to create targeted ads to reach specific right audiance across the world at a very comprehensive cost. On top of that, gaining access to ads manager unlocks boundless opportunities for my business to grow. **What do you dislike about Facebook for Business?** There is nothing alot to dislike about Facebook Business although it has a bit of learning curve and requires more time for beginners to understand how to use it best. **What problems is Facebook for Business solving and how is that benefiting you?** It's helping us promote, organize and increase our visiblity. Allow us to understand our audiance in different ways and can access insights anytime to understand the demographics my brand reaching like gender and age, as well as their location. ### 38. Ads Are Singlehandedly Driving My 6-Figure Business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2023 **What do you like best about Facebook for Business?** I love that, once you get the hang of it, Facebook ads are one of the best deals out there in getting thousands of people notified and buying about your product. In the Business Suite, you can collaborate with your employees or have a partner or ad agency to help with your ads. There are so many types of ads you can play around with—my favorite being video and image—and so many ad strategies you can implement. I've run many successful ad campaigns on Facebook Business, with different budgets in the CBO and it's now generating all of my clients. Now I just have to scale. **What do you dislike about Facebook for Business?** The ban & disable algorithm is far too trigger-happy. Pages, Business Managers and Ad Accounts are frequently banned for no reason at all. Support is generally poor and very unhelpful despite the cheeriness of the agent. You can never get the same agent twice and most of the time, they tell you what you want to hear to have you close the conversation and wait for resolution. Support agents barely move the needle for you on anything, they can only pass things on to the department that actually makes the big decisions. So bans still happen, their general advice is bad and sometimes results in you getting into worse trouble with the algorithm, and refunds take forever despite multiple follow-ups. Even worse, you can inform a support agent about something, and as a result of you being honest, they ban your account for something as simple as traveling while you are running ads. Additionally, no one can ever tell you what ad policy you violated. It's a guessing game since the agents are not allowed to tell you directly. It's impossible to work with them. **What problems is Facebook for Business solving and how is that benefiting you?** I use Meta (Facebook) for Business to singlehandedly drive sales and leads to my business, as well as create my own custom audience to retarget. There is a lot of creative freedom with Meta, provided that you are compliant with their ad policy. Meta for Business is a very powerful platform for testing my products, generating high income streams and driving a solid marketing campaign. ### 39. Facebook for artist really leveling up **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon Q. | Artist, Music, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2023 **What do you like best about Facebook for Business?** I love the analytics and the tips it gives you to broaden your fan base. **What do you dislike about Facebook for Business?** Sometimes it seems like a lack of reshuffling but that's it **What problems is Facebook for Business solving and how is that benefiting you?** Finding new listeners, promoters, & fans to buy merch. ### 40. Best for advertising our products **Rating:** 5.0/5.0 stars **Reviewed by:** Ajoob S. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2023 **What do you like best about Facebook for Business?** Facebook for business is one of the best software to advertise our products to a wide range of audience. Helps to get a wider reach to our posts by advertising. Less pay as compared to others. The customer supports help to solve our issues as soon as possible is a great feature. **What do you dislike about Facebook for Business?** No issues were faced till now. Working fine. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for business help us to advertise our product to the required audience. Helps in increasing business. ### 41. Facebook business is good platform to reach millions of people **Rating:** 5.0/5.0 stars **Reviewed by:** SAVITA M. | Digital Marketing Manager, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Facebook for Business?** The best I like about Facebook Business is that we can reach millions of potential audiences across the world at a very low-cost advertisement as compared to traditional advertisements. The ad creation process is very quick and simple also the ads get approved quickly if followed all the community guidelines properly. **What do you dislike about Facebook for Business?** The thing I dislike about Facebook Business is that our ads account gets disabled very frequently without any valid reasons, which occurs a big impact on the running business and incurred losses. **What problems is Facebook for Business solving and how is that benefiting you?** With the use of Facebook Business, we were successfully able to generate leads for our business at very reasonable prices. Which helps to increase our business clientele and finally leads to good profits in a very low CPA. We can quickly creates the ads and publish for all the reason we want to display those. ### 42. "A valuable tool for reaching the right audience" **Rating:** 5.0/5.0 stars **Reviewed by:** Khushi A. | Full-stack Developer, Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2023 **What do you like best about Facebook for Business?** As a woman working in tech, I've found Facebook for Business to be an invaluable tool for promoting our products and services. I love the flexibility that Facebook offers when it comes to targeting, as we can select from a variety of placements and demographics to make sure our campaigns reach the right people. I also appreciate the insights that Facebook provides, which help us track the performance of our campaigns and make data-driven decisions. Overall, I've been really impressed with Facebook for Business and would recommend it to any business looking to expand their reach and connect with their target audience. **What do you dislike about Facebook for Business?** As a full-stack developer at Amazon, I have a pretty good understanding of complex systems and platforms. Still, I can see how Facebook for Business could be overwhelming for someone who doesn't have that background. While the platform is incredibly powerful, it can be hard to achieve what is required from it if you don't know your way around. It would be great if Facebook offered more resources, such as free courses or training, to help users get up to speed. Additionally, I think live chat and on-call support would be valuable for users who need more immediate assistance. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business is benefiting me and other businesses by providing a powerful platform for reaching potential customers, tracking campaign performance, and executing campaigns with ease. By leveraging the platform's features, businesses can achieve their monthly and quarterly targets more efficiently, which can lead to increased revenue and growth. ### 43. Facebook for business review **Rating:** 5.0/5.0 stars **Reviewed by:** Tefera Abera H. | Engineering Manager, Mechanical or Industrial Engineering, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2023 **What do you like best about Facebook for Business?** I like the Facebook business pages product tagging option in any post, either on Facebook posts or Instagram business pages. In addition, the crossposting option is significant to manage the business in multipage channels **What do you dislike about Facebook for Business?** I wouldn't say I like the Facebook business page because it limits the business insight for posts without boosting it. This means it limits the number of views without boosting **What problems is Facebook for Business solving and how is that benefiting you?** Facebook business is solving to show different products for my loyal friends without paying additional fees. In addition, by using Facebook boosting options, it is possible to show my shop items to as many viewers based on the budget I have ### 44. Best Ads network for geeting conversions **Rating:** 4.5/5.0 stars **Reviewed by:** Ravi Dutt M. | Assistant Manager - Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2023 **What do you like best about Facebook for Business?** good for advertising. Easy to use and manage. Easy pixel implementation. very responsive customer support **What do you dislike about Facebook for Business?** Issue with the quality of leads caputured. Costing gets high if audience is very small **What problems is Facebook for Business solving and how is that benefiting you?** Helps in reaching in our target audience where they are most acive that is Facebook, Instagram and Whatsapp. ### 45. Facebook for Business is a starting point **Rating:** 4.0/5.0 stars **Reviewed by:** Alessandro B. | webmaster, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Facebook for Business?** Created and managed by Meta, it is the starting point for managing your presence on Facebook, Instagram and Whatsapp. A single point where you can see the progress and engagement of your brand. In addition to many free services, you can manage advertising with targeted and optimized campaigns. **What do you dislike about Facebook for Business?** Often changes interface and operation. It is clear that it grows with the tools it promotes. It has happened to me several times over the years having to study and learn how it works. Furthermore, sometimes the features (even useful ones) are removed to lead the user to spend more and more on paid campaigns. Understandable but really not nice. **What problems is Facebook for Business solving and how is that benefiting you?** Being able to manage everything on Facebook directly is a convenience. Above all, I found it useful to be able to explain to customers that we didn't have to create new accounts or go to new tools. It seems to them that they are always on Facebook and at their level it can be a great convenience. ### 46. Facebook for Business is the BEST!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Zachary Z. | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2023 **What do you like best about Facebook for Business?** Facebook is an awesome social media and marketing tool that my team and I use. Whether it is a community update, photos, videos, shorts, you name it and facebook can do it! It is a great bridge to connect my office with our residents. **What do you dislike about Facebook for Business?** My only downside to Facebook for Business is that it does not feel original. There are not any features that make it stand out and be a better option than competing platforms. **What problems is Facebook for Business solving and how is that benefiting you?** It is solving the issue of how we can keep our residents up to date! We can use it to send newsletters, highlight features of our community and amenities while also providing informational updates to our residents. ### 47. Ads Management Made Easy! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2023 **What do you like best about Facebook for Business?** We run tons of ads for our company as well as a lot of our clients and Facebook for Business makes it so easy! **What do you dislike about Facebook for Business?** Not much support from Facebook when our account ocasionally gets blocked. **What problems is Facebook for Business solving and how is that benefiting you?** Creating ads for our business and our clients business. ### 48. Impressive platform for business growth **Rating:** 4.5/5.0 stars **Reviewed by:** Naheel F. | Administration Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2023 **What do you like best about Facebook for Business?** One of the best things about Facebook for business is they have access to billions of users across the globe. So you can reach your target audience very easily and in most effective manner. **What do you dislike about Facebook for Business?** Well there is nothing to dislike about it. Although, if they can just improve their customer chat support a little bit it will be very helpful. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook Business solving the biggest problem of getting right audience to our business and the conversion ratio is very impressive. We are getting best ROI by using Facebook's advertisement services. ### 49. Terrible Experience, Fraudulent Charges on Client Cards **Rating:** 0.0/5.0 stars **Reviewed by:** Eric B. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Facebook for Business?** They have a massive audience and attention. **What do you dislike about Facebook for Business?** Monopoly that has provided no help. Use tools in a vaccuum. Clients charged for clickbank ads created by hackers in their accounts. No support. Have to file police reports and run chargebacks. **What problems is Facebook for Business solving and how is that benefiting you?** Displaying content to massive audience. ### 50. FACEBOOK FOR REAL ESTATE BUSINESS **Rating:** 4.5/5.0 stars **Reviewed by:** Kristy G. | realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Facebook for Business?** I have seen an increase in generating leads through the use of Facebook for Business. **What do you dislike about Facebook for Business?** Some times Facebook for business is not east to use when it comes to promoting ads. Their are too many guidelines, which I know may protect us as a consumer. **What problems is Facebook for Business solving and how is that benefiting you?** I am able to reach a large number of social media users are searching for a home to purchase. ## Facebook for Business Discussions - [How to promote myself as a professional content writer?](https://www.g2.com/discussions/how-to-promote-myself-as-a-professional-content-writer) - 2 comments, 2 upvotes - [On Facebook, more than 2 million companies interact with customers. Learn how to contact new people on Facebook... Meta for Business (previously Facebook for Business).](https://www.g2.com/discussions/on-facebook-more-than-2-million-companies-interact-with-customers-learn-how-to-contact-new-people-on-facebook-meta-for-business-previously-facebook-for-business) - 1 comment, 1 upvote - [How do I change the ads of a campaign without hampering the learning curve of campaign ?](https://www.g2.com/discussions/how-do-i-change-the-ads-of-a-campaign-without-hampering-the-learning-curve-of-campaign) - 1 comment, 1 upvote - [How do I improve my skills in selling online thru Facebook?](https://www.g2.com/discussions/how-do-i-improve-my-skills-in-selling-online-thru-facebook) - 1 comment, 1 upvote - [Whats the substitute for Facebook Analytics?](https://www.g2.com/discussions/whats-the-substitute-for-facebook-analytics) - 1 comment, 1 upvote - [View Facebook for Business pricing details and edition comparison](https://www.g2.com/products/facebook-for-business/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-05-19+12%3A45%3A33+-0500&secure%5Bsession_id%5D=8ae634ff-5ba7-4e0b-8edd-88f30b1b1358&secure%5Btoken%5D=439319325bd12be27e4eaaef170ad5110494f6820f19a80d703c84b6d6d2e482&format=llm_user) ## Facebook for Business Integrations - [Facebook](https://www.g2.com/products/facebook/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [HighLevel](https://www.g2.com/products/highlevel/reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Later Social](https://www.g2.com/products/later-social/reviews) - [LeadSync](https://www.g2.com/products/leadsync/reviews) - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews) - [Manychat](https://www.g2.com/products/manychat/reviews) - [Pixpa](https://www.g2.com/products/pixpa/reviews) - [Rio SEO](https://www.g2.com/products/rio-seo/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Facebook for Business Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Testing Tools** - Dynamic Versioning - A/B Testing **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports - Music Genre Reporting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Fraud Protection - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Facebook for Business Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 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