Best Digital Audio Advertising Software

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Digital audio advertising software, or audio programmatic advertising software, enables companies to automate the selling and insertion of ads into digital audio content, such as podcasts, digital radio, and music streaming services. This type of software uses algorithmic buying technology to automate the process of selling and inserting ads. Programmatic audio advertising content can be streamed over multiple devices, such as desktop, mobile devices, and smart speakers. Advertisers and digital marketers can utilize this type of software to reach multiple audio publishers in one buying platform.

Within the advertiser campaign management software ecosystem, digital audio advertising software enables businesses to create, schedule, and run audio ads. An example of audio advertising can include a prerecorded message appearing on a music streaming service throughout the media as it plays. Marketers or digital advertisers would need to connect to a demand side platform (DSP) that supports audio advertising formats, and can then set where the audio ad should be played.

To qualify for inclusion in the Digital Audio Advertising category, a product must:

Provide the ability to create, schedule, and run audio ads on a self-serve advertising platform
Allow users to choose and target the right audience based on multiple factors (i.e., age, gender, location, time of day, language, music or podcast genre, etc.)
Provide reporting capabilities that show how audio ads are performing
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Best Digital Audio Advertising Software At A Glance

Leader:
StackAdapt
StackAdapt
Highest Performer:
illumin
illumin
Easiest to Use:
Basis
Basis
Top Trending:
Basis
Basis
Best Free Software:
Marketing 360
Marketing 360
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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31 Listings in Digital Audio Advertising Available
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StackAdapt
(854)4.7 out of 5
2nd Easiest To Use in Digital Audio Advertising software
View top Consulting Services for StackAdapt
OverviewPros and Cons
Product Description

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

Users: Digital Marketing Manager, Digital Strategist · Industries: Marketing and Advertising, Financial Services · Market Segment: 62% Small-Business, 31% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Team Helpfulness, Helpful, Features
ConsReporting Limitations, Poor Reporting, Reporting Issues, Limited Reporting, Budget Management
User SatisfactionSeller Details
StackAdapt features and usability ratings that predict user satisfaction
9.9
Quality of Support
Average: 8.7
9.1
Ease of Use
Average: 8.4
Seller Details
Seller
StackAdapt
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,572 Twitter followers
LinkedIn® Page
www.linkedin.com
1,709 employees on LinkedIn®
The Trade Desk
(151)4.4 out of 5
Entry Level Price:Contact Us
4th Easiest To Use in Digital Audio Advertising software
View top Consulting Services for The Trade Desk
OverviewPros and Cons
Product Description

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users: Account Manager · Industries: Marketing and Advertising, Retail · Market Segment: 43% Mid-Market, 28% Small-Business
Pros and ConsUser Satisfaction
ProsFeatures, Ease of Use, Audience Targeting, Customer Support, Targeting
ConsLearning Curve, Expensive, Complexity, Learning Difficulty, Training Difficulty
User SatisfactionSeller Details
The Trade Desk features and usability ratings that predict user satisfaction
8.8
Quality of Support
Average: 8.7
8.0
Ease of Use
Average: 8.4
Seller Details
Seller
The Trade Desk
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
20,585 Twitter followers
LinkedIn® Page
www.linkedin.com
4,704 employees on LinkedIn®
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Basis
(287)4.5 out of 5
1st Easiest To Use in Digital Audio Advertising software
View top Consulting Services for Basis
OverviewPros and Cons
Product Description

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users: Digital Marketing Manager, Digital Media Planner · Industries: Marketing and Advertising, Newspapers · Market Segment: 64% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsAccount Management, Ease of Use, Features, Helpful, Insights
ConsPoor Usability, Complex User Interface, Not User-Friendly, Poor Reporting, Reporting Issues
User SatisfactionSeller Details
Basis features and usability ratings that predict user satisfaction
9.5
Quality of Support
Average: 8.7
8.3
Ease of Use
Average: 8.4
Seller Details
Seller
Basis Technologies
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,747 Twitter followers
LinkedIn® Page
www.linkedin.com
1,447 employees on LinkedIn®
illumin
(118)4.3 out of 5
Entry Level Price:Contact Us
5th Easiest To Use in Digital Audio Advertising software
OverviewPros and Cons
Product Description

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

Industries: Marketing and Advertising, Online Media · Market Segment: 53% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Features, Campaign Management, Customer Support, Team Helpfulness
ConsPoor Reporting, Learning Curve, Limited Reporting, Reporting Limitations, Reporting Issues
User SatisfactionSeller Details
illumin features and usability ratings that predict user satisfaction
9.2
Quality of Support
Average: 8.7
8.3
Ease of Use
Average: 8.4
Seller Details
Seller
illumin
Company Website
Year Founded
2009
HQ Location
Toronto, Canada
Twitter
@AcuityAds
218 Twitter followers
LinkedIn® Page
www.linkedin.com
256 employees on LinkedIn®
AudioGO
(81)4.5 out of 5
Entry Level Price:Starting at $250.00
6th Easiest To Use in Digital Audio Advertising software
OverviewPros and Cons
Product Description

AudioGO is a self-serve advertising platform that makes it easy for any business to create, schedule, and run audio ads on streaming apps like Pandora, Spotify, SiriusXM, SoundCloud, iHeartRadio, Tune

Industries: Marketing and Advertising, Hospital & Health Care · Market Segment: 65% Small-Business, 23% Mid-Market
Pros and ConsUser Satisfaction
ProsCampaign Management, Audience Targeting, Cost Efficiency, Ease of Use, Platform Capabilities
User SatisfactionSeller Details
AudioGO features and usability ratings that predict user satisfaction
8.6
Quality of Support
Average: 8.7
9.4
Ease of Use
Average: 8.4
Seller Details
Seller
Adswizz
Year Founded
2008
HQ Location
San Mateo, CA
Twitter
@adswizz
697 Twitter followers
LinkedIn® Page
www.linkedin.com
244 employees on LinkedIn®
Choozle
(212)4.2 out of 5
Entry Level Price:Contact Us
3rd Easiest To Use in Digital Audio Advertising software
OverviewPros and Cons
Product Description

Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campa

Users: Digital Marketing Manager, CEO · Industries: Marketing and Advertising, Financial Services · Market Segment: 72% Small-Business, 21% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Team Helpfulness, Analytics, Analytics Insights, Audience Analysis
ConsInsufficient Training, Time Management Issues, Account Issues, Account Management Issues, Campaign Management
User SatisfactionSeller Details
Choozle features and usability ratings that predict user satisfaction
8.9
Quality of Support
Average: 8.7
8.2
Ease of Use
Average: 8.4
Seller Details
Seller
Choozle, Inc.
Company Website
Year Founded
2012
HQ Location
Denver, Colorado
Twitter
@choozle
1,239 Twitter followers
LinkedIn® Page
www.linkedin.com
52 employees on LinkedIn®
TargetSpot
(21)4.1 out of 5
OverviewUser Satisfaction
Product Description

TargetSpot is a digital audio ad platform.

Industries: Marketing and Advertising · Market Segment: 57% Small-Business, 33% Mid-Market
User SatisfactionSeller Details
TargetSpot features and usability ratings that predict user satisfaction
7.8
Quality of Support
Average: 8.7
7.8
Ease of Use
Average: 8.4
Seller Details
Seller
TargetSpot
Year Founded
2007
HQ Location
Anderlecht, BE
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
Marketing 360
(61)3.5 out of 5
Entry Level Price:$0
7th Easiest To Use in Digital Audio Advertising software
View top Consulting Services for Marketing 360
OverviewPros and Cons
Product Description

Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort

Users: Owner · Industries: Construction, Real Estate · Market Segment: 79% Small-Business, 16% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Business Growth, Customer Management, Features, Helpful
ConsPayment Issues, Ad Issues, Billing Issues, Integration Difficulty, Integration Issues
User SatisfactionSeller Details
Marketing 360 features and usability ratings that predict user satisfaction
7.0
Quality of Support
Average: 8.7
6.9
Ease of Use
Average: 8.4
Seller Details
Seller
Madwire
Year Founded
2009
HQ Location
Fort Collins, Colorado
Twitter
@Madwire
154 Twitter followers
LinkedIn® Page
www.linkedin.com
364 employees on LinkedIn®
Audio.ad
(10)3.9 out of 5
OverviewUser Satisfaction
Product Description

Audio.Ad allows terrestrial radio stations and pure streaming players to monetize their digital audio streams easily, using tools to segment, serve and measure digital audio campaigns.

Market Segment: 50% Mid-Market, 50% Small-Business
User SatisfactionSeller Details
Audio.ad features and usability ratings that predict user satisfaction
9.3
Quality of Support
Average: 8.7
8.9
Ease of Use
Average: 8.4
Seller Details
Seller
Audio.ad
Year Founded
2023
HQ Location
Coral Gables, FL
Twitter
@audio_ad
511 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
Connect
(27)4.8 out of 5
View top Consulting Services for Connect
OverviewPros and Cons
Product Description

CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and

Industries: Marketing and Advertising, Broadcast Media · Market Segment: 52% Small-Business, 22% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Audience Targeting, Campaign Management, Customer Support, Easy Setup
ConsLack of Clarity, Poor Reporting, Reporting Issues, Audience Management, Audience Targeting
User SatisfactionSeller Details
Connect features and usability ratings that predict user satisfaction
9.7
Quality of Support
Average: 8.7
8.8
Ease of Use
Average: 8.4
Seller Details
Seller
Bridge
Company Website
Year Founded
2010
HQ Location
Paramus, US
LinkedIn® Page
www.linkedin.com
190 employees on LinkedIn®
Facebook for Business
(1,435)4.2 out of 5
Entry Level Price:Cost per 1,000 Impress...
View top Consulting Services for Facebook for Business
OverviewPros and Cons
Product Description

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth th

Users: Owner, Marketing Manager · Industries: Marketing and Advertising, Retail · Market Segment: 67% Small-Business, 26% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Audience Targeting, Advertising Management, Campaign Management, Features
ConsAd Issues, Poor Customer Support, Ad Management Issues, Poor Interface Design, Ad Restrictions
User SatisfactionSeller Details
Facebook for Business features and usability ratings that predict user satisfaction
6.6
Quality of Support
Average: 8.7
8.1
Ease of Use
Average: 8.4
Seller Details
Seller
Meta Platforms, Inc
Year Founded
2008
HQ Location
Menlo Park, CA
Twitter
@Meta
9,918,125 Twitter followers
LinkedIn® Page
www.linkedin.com
150,070 employees on LinkedIn®
Ownership
NASDAQ: META
AdLib DSP
(80)4.7 out of 5
Entry Level Price:Contact Us
OverviewPros and Cons
Product Description

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance withou

Industries: Marketing and Advertising, Online Media · Market Segment: 84% Small-Business, 16% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Setup Ease, Campaign Management, Helpful
ConsAudience Targeting, Delay Issues, Difficult Usability, Expensive, Lack of Clarity
User SatisfactionSeller Details
AdLib DSP features and usability ratings that predict user satisfaction
9.7
Quality of Support
Average: 8.7
9.3
Ease of Use
Average: 8.4
Seller Details
Seller
AdLib Media Group
Company Website
Year Founded
2016
HQ Location
New York, New York
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
Quantcast Platform
(185)4.2 out of 5
View top Consulting Services for Quantcast Platform
OverviewPros and Cons
Product Description

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

Users: Programmatic Manager · Industries: Marketing and Advertising, Gambling & Casinos · Market Segment: 41% Mid-Market, 32% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Campaign Management, Helpful, Customer Support
ConsMissing Features, Limited Features, Poor Reporting, Reporting Issues, Reporting Limitations
User SatisfactionSeller Details
Quantcast Platform features and usability ratings that predict user satisfaction
8.9
Quality of Support
Average: 8.7
8.3
Ease of Use
Average: 8.4
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,220 Twitter followers
LinkedIn® Page
www.linkedin.com
519 employees on LinkedIn®
Deciphr Ai
(3)4.3 out of 5
OverviewUser Satisfaction
Product Description

Deciphr AI is an advanced content creation platform that transforms audio, video, and text inputs into a diverse array of multimedia assets, including transcripts, summaries, show notes, audiograms, v

Market Segment: 67% Small-Business, 33% Mid-Market
User SatisfactionSeller Details
Deciphr Ai features and usability ratings that predict user satisfaction
8.9
Quality of Support
Average: 8.7
8.9
Ease of Use
Average: 8.4
Seller Details
Seller
Deciphr Ai
Year Founded
2022
HQ Location
Melbourne, AU
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®
FrequencyAds
(3)4.3 out of 5
OverviewUser Satisfaction
Product Description

Frequency is an audio advertising platform that manages the creative lifecycle of audio ads for advertisers and publishers. Frequency provides automated workflows, unique data-driven audio ad product

Market Segment: 67% Small-Business, 33% Mid-Market
User SatisfactionSeller Details
FrequencyAds features and usability ratings that predict user satisfaction
7.8
Quality of Support
Average: 8.7
8.9
Ease of Use
Average: 8.4
Seller Details
Seller
Frequency
Year Founded
2017
HQ Location
New York, US
LinkedIn® Page
www.linkedin.com
10 employees on LinkedIn®
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