Simpli.fi Reviews & Product Details

I like SF for the level of customer service. Any DSP can place ads. Not all of them treat you like a human. I've worked with several DSP's over the years and SF has really gone the extra mile to ensure campaign quality, deliver fast reporting, and help along the way to drive better results for my clients. Add to that, their available integrations and easy-to-use system, I'd be hard-pressed to leave. Review collected by and hosted on G2.com.

The only downside I would have to report is the fact they sometimes have outdated data from google maps, but this is google's fault, not their own. Review collected by and hosted on G2.com.

What I like most is that all of the programmatic tactics are here under one roof. I can blend them into camapigns as needed, and move budget as results require. The support has been great (I am managed service), the reporting gives me everything I need, and the UI is easy to navigate. Following a classic Siumpli.fi talking point, it is also their own data, which is able to bused in a more granular way. Review collected by and hosted on G2.com.

Simpli.fi has a contract with LiveRamp that prohibits data from outside the U.S. I have clients in the UK that are running CRM Targeting campaigns, and I have to take them elsewhere. I can't run them through LiveRamp/Simpli.fi.

Also, as a wish list item, I wish that I could have a dashboard that my clients could log into that gave them access to their camapign data. Review collected by and hosted on G2.com.

The targeting filtering is robust and effective. It allows us to reduce media waste by focusing on the center of the bullseye of the demographic and geography of the customers sought by our advertisers. Their sales and AdOps teams provide superb customer support. Ability to have several tactics for Display, OTT, CTV, ZTV, Native, and even social media marketing on a single reporting tool. Review collected by and hosted on G2.com.

It is not a downside, but as with many growing companies you need to constantly be on top of the learning curb of new capabilities launched within the platform. Review collected by and hosted on G2.com.

Working with Simpli.fi truely feels more like a partnership and an extension of our team. It's not just a vendor that we send campaigns to that we don't place in-house. We've completed a few campaigns with them to-date and all have been successful. Their team is knowledgeable, always responds quickly, offers great insights and recommendations, and is great to work with. Also, working directly with them cut's out the "middle man" so we can stay effecient and effective with our client's budgets. Review collected by and hosted on G2.com.

No dislikes. So far everything has been great. Review collected by and hosted on G2.com.

I like that I can fully depend on my Simplifi account managers to handle everything for me. They're knowledgeable and often have great suggestions for how to best take advantage of our marketing efforts. It's wonderful that we can expand our marketing efforts so much with Simplifi and it's all so easy to do! Review collected by and hosted on G2.com.

I really don't have any complaints about Simplifi, but it would be really helpful to have a dictionary or some kind of guide for all the lingo and vocabulary that's involved sometimes. For example, a reference guide to look up with different acronymns mean like CTV, etc., since all this digital marketing jargon can get confusing sometimes. Review collected by and hosted on G2.com.

With there amazing customer services and wide variety of offerings. We are able to reach our audiences in ways we never though imaginable. Simpli.fi is there to help from start to finish. Review collected by and hosted on G2.com.

Sometimes there is tendency for over or underdelivery on campaigns that can cause an issue and tension between clients. However, they have never failed to make it right if there has been a wrong. Review collected by and hosted on G2.com.

The ability for them to develop a media plan for me based on my parameters and budgets helps a lot. Third party segments are great and the geofencing technology is the best I've found. Review collected by and hosted on G2.com.

Being switched around in support to different people is sometimes confusing and has led to a couple of errors. Review collected by and hosted on G2.com.

There are 3 things that separate them from the rest of their competitors:

- Intuitive features: everything is named in a way that makes sense, it's easy to implement and very common sense driven with the UI

- Sheer breadth of capability: Simplifi is always introducing new features, and the options of what you can do with campaigns feels unlimited. Truly brings marketing to the next level.

- Unparelleled support: Their team is with you every step of the way, always ready to teach, catch mistakes, optimize on your behalf and introduce new features that make the potential seem limitless. Review collected by and hosted on G2.com.

They change the brand look far too often, which takes getting used to each time they do so with the icons, colors, and what they mean for campaign statuses. Review collected by and hosted on G2.com.

The multi range of options on the tech stack to target and track all of your conversions. We don't just sell impressions. We sell conversaions. Review collected by and hosted on G2.com.

HOneslty, even with the time difference I can't think of anything outside of I wish we had better direct communication with the SEm TEAM. Review collected by and hosted on G2.com.

The communication is unmatched. I work with Hailee on all my campaigns and there has never been a singe issue. They're quick, responsive and easy to work with. Everything is setup correctly the first time and the results are always great. Couldn't be an easier experience. Review collected by and hosted on G2.com.

They need to use Bill360 as their accounts recievable platfrom ;) but we honestly don't have any complaints at all! Review collected by and hosted on G2.com.