AdRoll Reviews & Product Details

The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps us make better decisions and improve our campaigns. Review collected by and hosted on G2.com.

One drawback is that detailed audience segmentation can feel limited in some cases.

Also, there is no easy way to delete old or test campaigns. Being able to remove unused campaigns would help keep the dashboard cleaner and more organized. Review collected by and hosted on G2.com.

We leveraged AdRoll for one of our campaigns with Tourism Whistler, focused on retargeting lower-funnel users who were specifically showing interest in hotels. Flight 1 helped us prove the case that this should be an always-on activity, which supported securing Flight 2 in 2025, and have it in 2026 as well. The product offering is strong, especially the ability to showcase multiple hotel offers, which has worked well for Tourism Whistler. Review collected by and hosted on G2.com.

The user interface seems really challenging to use. I had spoken to our account manager and had given feedback on how we use a feed which is similar to Google Data Studio. Took them through the platform and told me that it would come in the near future but it's TBD. Reporting seems difficult as there is no flexibility on creating a custom report. The monthly minimu m was also not helpful for us as it's 5K USD which translates to 6.8K just to have an account manager on board. Review collected by and hosted on G2.com.

AdRoll makes retargeting. It helps our business re-engage with previous prospects who interacted with our business and this makes conversion easy.

I like the cross channel marketing features. We effectively launch and track ads across Facebook, Google, and Instagram which simplifies campaign management.

AI Optimization ensures budgeting and marketing efficiency - we make right decisions.

Data driven personalization and analytics - the platform ensures precise audience targeting based on demographics, interests, and behavior which makes ads more effective. Review collected by and hosted on G2.com.

I find AdRoll smooth and is well equipped. No complaints yet. Review collected by and hosted on G2.com.

I appreciate the great user experience with AdRoll, which makes acquiring users much easier and allows access to a global audience. It's cost-effective, and setting up new campaigns is fast and easy, minimizing time spent on operations or tooling. The performance of AdRoll is clear and consistently ties back to revenue, not vanity metrics. It reduces manual work, allowing for faster iterations and quicker decisions, which enhances my workflow. Review collected by and hosted on G2.com.

Automated campaign can be better in audience targeting, especially with city-wise targeting. Review collected by and hosted on G2.com.

I find AdRoll to be a great marketing tool for our clients with lots of products. I like how easy it is to use and track metrics. The initial setup was super easy, which was a plus for us. I also find the product feed feature valuable in our campaigns. Review collected by and hosted on G2.com.

having more integrations Review collected by and hosted on G2.com.

What I like best about AdRoll is how easy it makes retargeting across multiple channels from one place. The setup is straightforward, and the reporting is clear enough to quickly understand what’s driving conversions. It’s especially useful for staying top-of-mind with high-intent users without heavy manual effort. Review collected by and hosted on G2.com.

Some advanced features and customizations feel limited compared to more enterprise-focused platforms. Reporting is solid for high-level insights, but deeper breakdowns can sometimes feel restrictive. Also, costs can add up as spend scales, especially for smaller teams. Review collected by and hosted on G2.com.

I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the ability to target very specific cohorts. Review collected by and hosted on G2.com.

I have trouble with the integration between AdRoll and the MMP we use, Singular. I ran into issues with custom links and data connectors to get conversion data pulling into Singular because it's not integrated. Some of our targeted cohorts have their conversions attributed to their initial install date in Singular, and I'm still working through how to get an accurate read on performance. Review collected by and hosted on G2.com.

I find AdRoll very simple to set up, which makes it easy to get going and add payment methods. It's fairly easy to add creatives in different formats and set things live. I also like the reporting, which gives me very clear, granular detail over an extended time period about how my adverts are doing and which creatives are performing stronger. Additionally, I appreciate the ability to target different audiences, allowing us to reach new audiences cost-effectively. It also lets us retarget our current website visitors, putting our brand back in front of someone potentially already in our sales funnel. Review collected by and hosted on G2.com.

I think the advert loading, the creative side, getting your banner advert in could be improved potentially. I also think using a lookalike audience is perhaps not as precise as I would like. I'd like it more targeted to our ICP, our ideal customer profile. So I'm not fully aware of who's in that b2b audience and I'm also not able to pick the specific business websites where I would like our adverts to be shown so having more control of where our ads are served would be useful. Review collected by and hosted on G2.com.

AdRoll is an easy to use platform for retargeting campaigns for our business.

We have set up campaigns connected to each specific landing page that are then funnelled into these campaigns to ensure we stay top-of-mind with prospects.

It is very easy to add the code snippit to our website and tag pages - although I am very experienced in website management, it could really be done by anyone.

Ad costs are also very reasonable from a cost per impression perspective. So it works very well for brand-based campaigns. Review collected by and hosted on G2.com.

I find the campaign creation windows a little cumbersome. I would prefer if things were compacted slightly so you can see more options in the same window without needing the scroll up/down so much. Review collected by and hosted on G2.com.

AdRoll makes it easy to stay in front of our customers across multiple channels. The platform’s retargeting capabilities and audience segmentation tools help us re-engage visitors who’ve shown interest, which has had a clear impact on conversions. I also appreciate the intuitive dashboard—it’s simple to monitor performance, adjust campaigns, and see how AdRoll contributes to our overall marketing efforts. Review collected by and hosted on G2.com.

At times, the attribution data feels a bit inflated compared to what we see in other analytics platforms, which makes it harder to get a completely clear picture of true performance. Review collected by and hosted on G2.com.