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Shopping carts or shopping cart software are tools used by companies to sell products and services online. For customers, it facilitates the overall process of browsing through the products, adding products to the cart, and making a payment to purchase the products in an online store. More advanced tools integrated with the online shopping cart enable unique customization for the customers.
For businesses, it allows them to collect multiple data and dive deeper into the customers’ purchasing patterns helping them make better sales and marketing decisions. In its most basic form, shopping carts bridge the gap between the buyer and seller in an e-commerce ecosystem. At best, an e-commerce shopping cart meets the requirements of both the business and its customers proportionately.
Shopping cart solutions provide a wide range of features that vary by vendor. However, there are some common features buyers must keep in mind before making a purchase.
Shopping cart platform simplifies the relationship between buyer and seller by handling multiple activities in the business process. Below are some common users of the software.
Every e-commerce site must have a shopping cart functionality that enables customers to buy their desired products. Shopping carts are differentiated by how they’re integrated into a website and how the backend process is managed.
These are software-as-a-service (Saas) e-commerce solutions that are fully owned and managed by vendor firms. Hence, the company that created it handles all the development and upgrade of the software. These hassle-free solutions only require a monthly fee or subscription-based pricing to access all the vendor’s core features. The user just needs to sign up and set up a store.
These are 100% customized solutions that a user can host on their own server. As they are freely available, self-hosted shopping carts allow any developer to access the source code and modify cart templates as per requirements. While they have their advantages, managing such open-source software could require high expertise. In most cases, finding centralized customer support could be a real struggle in case of any technical issue.
Self-hosted solutions are usually free but limited in functionality, while SaaS solutions require a paid subscription to use more advanced features, customizations, and customer support. To provide the best of both worlds, some vendors offer both options, combining the flexibility of open-source software with the convenience of a SaaS platform. This approach allows businesses to customize their e-commerce experiences while relieving them of the complexities of hosting, security, and infrastructure management.
A good selection of shopping cart platforms is highly essential for all e-commerce efforts.
While shopping cart software ensures reliability and convenience, there are potential challenges that a business or customer might have to deal with.
Shopping cart software pricing can vary widely based on features, scalability, and support.
Many platforms offer free plans with limited features, making them ideal for small businesses or startups. Monthly subscriptions generally range from $20 to $300+, with higher-tier plans providing more advanced options. Annual subscriptions often come with discounts of 10% to 20%. Some platforms also charge transaction fees per sale. Enterprise-level solutions may offer custom pricing based on specific business needs, and additional tools or integrations can incur extra charges.
There are also freemium models that let businesses try basic versions before committing to upgrades. When choosing a plan, it’s essential to consider all costs, including potential hidden fees and scalability.
Always check the vendor's website for accurate pricing information.
Businesses that sell products or services online benefit from shopping cart software. Here’s a closer look at the types of businesses that should consider investing in it.
Alternatives that can replace this type of software, either partially or completely:
To select the best shopping cart software for your business, follow the steps below.
It’s essential to pick the right online shopping cart for a business. Gathering individual requirements and comparing them with the features provided by the vendor makes the task easier. Some carts provide advanced features but impose restrictions as per different price packages. While others might be cheap but lack some of the basic features required to qualify as a good shopping cart.
Requirements for shopping cart software selection vary by company size. Small businesses typically have a limited budget and hence opt for specific functionalities like catalog management, abandonment cart saver, and online payment gateways. Mid—and large-size businesses would go for something that charges a premium but must be equipped with advanced features that support customization and integration with other tools like Google Analytics, customer relationship management (CRM), point-of-sale, and marketing tools.
The software demo is a crucial step before deciding which product to opt for. E-commerce websites must be compatible with the shopping cart to handle the traffic. The volume of business and website bandwidth are some of the metrics buyers should keep in mind before shortlisting vendors. Once that is done, each vendor should be given a chance to deploy their software, run a demo, and go through the purchasing process that the buyer would follow in a real shopping scenario.
Choose a selection team
Selecting a team consisting of experts from all the teams that will use the software is highly essential in the purchasing process. Typically, they should include team members or leads who will use the software, those in charge of the software budget, executives who will sign off on the software purchase, IT personnel responsible for implementation and maintenance of the software, and management who will oversee the entire process.
Negotiation
The process of negotiation is important to decide and bring onboard the final vendor. It generally happens after an in-depth analysis and discussion on requests for proposals (RFP)/requests for information (RFIs) offered by multiple vendors. The final negotiation generally takes place between two selected vendors out of which one is selected based on the services, prices, and discounts offered on the deal.
Final decision
The final decision should be taken after all the data and information related to the software from the vendor are analyzed properly.
Businesses can implement shopping cart software into their e-commerce website either during the start of their business operations or they can switch from existing software vendors to another as per contract or business requirements.
Implementation of this software is handled by a designated team that consists of project managers from vendors or technical experts from its partners, as well as an in-house technical team led by technical consultants and supported by the IT department.
The implementation process isn't always easy. Basic shopping cart software for small companies requires less effort to implement. However, mid- or large-sized enterprises seeking shopping cart software with advanced features would find it complicated and require technical expertise to implement.
First, shopping cart software stores various data. If a business is switching from one vendor to another, it is essential to migrate the existing data, such as sales data, inventory data, and so on, to the new platform. This secures the data and minimizes the risk of data loss.
Secondly, after the software is implemented, a demo test should be conducted to check its compatibility and performance with the company's other software. Any bugs or issues should be fixed quickly to ensure the system's smooth operation during a real buying scenario.
Thirdly, users need to get accustomed to the new software before they start using it frequently. Different departments would require different modules of the software to learn. For instance, the sales team might use a different module than customer support or inventory. Proper training and guidance must be provided to the employees for ease of use.
Prior planning and scheduling of the software's implementation are essential to avoid problems during go-live. It is also recommended to inform all the departments and stakeholders (vendor, partner, employees, customers, etc.) associated with the software for day-to-day operations.