# Best Shopping Cart Software ## How Many Shopping Cart Software Products Does G2 Track? **Total Products under this Category:** 130 ### Category Stats (Aug 2026) - **Average Rating:** 4.21/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** PayPal Invoicing (+0.48%) - Among all products in this category, PayPal Invoicing recorded the largest rating increase compared to last month _Last updated: August 27, 2026_ ## How Does G2 Rank Shopping Cart Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 3,800+ Authentic Reviews - 130+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Shopping Cart Software ![G2 Grid® for Shopping Cart Software plotting products by satisfaction and market presence](https://www.g2.com/categories/shopping-cart/grids.png?focus%5B%5D=27886&focus%5B%5D=320&focus%5B%5D=96727&focus%5B%5D=5653&focus%5B%5D=605&focus%5B%5D=85303&focus%5B%5D=2972&focus%5B%5D=1371992) Highlighted products: Adobe Commerce (formerly Magento Commerce), Salesforce B2C Commerce, PayPal Invoicing, Square Online (formerly Weebly), Salesforce B2B Commerce, ThriveCart, PrestaShop, and SCAYLE Commerce Engine. Underlying data: [Grid® JSON](https://www.g2.com/categories/shopping-cart/grids.json?focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=paypal-invoicing&focus%5B%5D=square-online-formerly-weebly&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=thrivecart&focus%5B%5D=prestashop&focus%5B%5D=scayle-commerce-engine) **Sponsored** ### SAP Commerce Cloud SAP Commerce Cloud is a proven enterprise commerce solution that helps organizations create personalized buying experiences and simplify commerce operations to drive profitable growth. Whether supporting B2B, B2C, or B2B2C business models, SAP Commerce Cloud provides the flexibility and scale to support organizations of all sizes while adapting to evolving customer expectations and commerce requirements. AI-powered capabilities such as intelligent product discovery, recommendations, shopping assistants, and guided selling help customers make confident purchasing decisions, while self-service experiences and commerce automation improve efficiency and reduce costs. Native SAP ERP integration and a broad partner ecosystem help connect customer demand with operational execution to deliver trusted commerce experiences at scale. SAP Commerce Cloud is trusted by more than 3,500 customers across 20 industries and 100 countries. Customers rely on the solution for enterprise-scale performance and reliability, supporting more than $570 billion in gross merchandise value and over 120 million orders. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=263&secure%5Bchosen_at%5D=2026-08-30T09%3A24%3A14Z&secure%5Bdisplayable_resource_id%5D=263&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=263&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=785&secure%5Bresource_id%5D=263&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fshopping-cart&secure%5Btoken%5D=518119e47cff7d44d30ab0c531d691d369768780b55214e824481eeee6d6c137&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2023%2F06%2Fe4554804-787e-0010-bca6-c68f7e60039b.rc.html%3Fcampaigncode%3DCRM-YD25-CEX-407333%26source%3DCOMMERCE-click-campaign-G2&secure%5Burl_type%5D=custom_url) ### [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) Adobe Commerce delivers high-performing, personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandising, and GenAI-driven content. ACCS supports rapid expansion through multi-site, multi-language, and multi-brand capabilities, handling millions of SKUs, complex catalogs, and custom pricing. Always-on SaaS innovation lowers total cost of ownership by removing upgrade overhead and minimizing maintenance. For brands that want the same performance, personalization, and merchandising benefits without replacing their existing commerce backend, Adobe Commerce Optimizer (ACO) provides a flexible alternative. Powered by Edge Delivery Services, it enables faster conversion, scalability, and personalization—without the need to replatform. Both solutions integrate natively with Adobe Experience Cloud tools like Adobe Target, Adobe Journey Optimizer, and Adobe Real-Time CDP, enabling real-time data activation, personalized marketing, and connected customer journeys. **Average Rating:** 4.0/5.0 **Total Reviews:** 598 #### How Do G2 Users Rate Adobe Commerce (formerly Magento Commerce)? - **Quality of Support:** 7.2/10 (Category avg: 8.4/10) - **Reporting:** 8.3/10 (Category avg: 8.1/10) - **Embed:** 8.3/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Adobe Commerce (formerly Magento Commerce)? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Marketing Manager - **Top Industries:** Retail, Information Technology and Services - **Company Size:** 58% Small, 30% Medium #### What Do G2 Reviewers Say About Adobe Commerce (formerly Magento Commerce)? _AI-generated summary from verified user reviews_ ##### Pros - Users rave about the **remarkable customization options** and seamless integration capabilities of Adobe Commerce, enhancing their online store experience. - Users love the **flexibility and extensive customizability** of Adobe Commerce, empowering tailored solutions for their businesses. - Users love the **extensive customization options** of Adobe Commerce, enabling tailored solutions for diverse ecommerce needs. - Users admire the **flexibility** of Adobe Commerce, enabling seamless customization and integration tailored to business needs. - Users value the **ease of use** of Adobe Commerce, allowing effortless customization and streamlined management of multiple stores. ##### Cons - Users find the **steep learning curve** challenging, requiring significant time and expertise for effective use of Adobe Commerce. - Users struggle with **developer dependency** , finding troubleshooting and customization difficult without technical expertise or assistance. - Users find the **complexity and steep learning curve** of Adobe Commerce challenging, impacting setup and performance negatively. - Users find the **complex setup** of Adobe Commerce overwhelming, requiring technical skills and potentially developer assistance. - Users experience **slow performance** with Adobe Commerce, noting lengthy load times and complex initial setup challenges. #### What Are Recent G2 Reviews of Adobe Commerce (formerly Magento Commerce)? **["Solid E-commerce Platform, but Requires Developer Support"](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099)** **Rating:** 4.0/5.0 stars _— Praney M._ [Read full review](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099) **["Flexible, Scalable Adobe Commerce with Smooth Store Customization"](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129)** **Rating:** 5.0/5.0 stars _— Muzammil M._ [Read full review](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129) #### What Are G2 Users Discussing About Adobe Commerce (formerly Magento Commerce)? - [What is Adobe Commerce (formerly Magento Commerce) used for?](https://www.g2.com/discussions/what-is-adobe-commerce-formerly-magento-commerce-used-for) - 2 comments, 1 upvote ### [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) Salesforce B2C Commerce empowers customers to quickly grow profitability. Customers of all sizes can build pixel-perfect experiences and embed commerce into every touchpoint with templates, composability and headless APIs. Meanwhile automated AI helps cut costs and driver merchandiser productivity. By connecting the shopping journey across unified marketing, service and order fulfillment, companies can deliver seamless, personalized experiences across all consumer touchpoints with a single view of the customer. B2C Commerce is the only platform that is trusted to deliver success to our customers every day, every month and every holiday at global scale. **Average Rating:** 4.3/5.0 **Total Reviews:** 558 #### How Do G2 Users Rate Salesforce B2C Commerce? - **Quality of Support:** 8.3/10 (Category avg: 8.4/10) - **Reporting:** 9.0/10 (Category avg: 8.1/10) - **Embed:** 8.6/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Salesforce B2C Commerce? - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** www.salesforce.com - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce 579,511 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website) 83,223 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Salesforce Developer, Manager - **Top Industries:** Retail, Information Technology and Services - **Company Size:** 41% Medium, 32% Large #### What Do G2 Reviewers Say About Salesforce B2C Commerce? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly interface** of Salesforce B2C Commerce, making it easy to manage extensive inventories. - Users appreciate the **robust feature set** of Salesforce B2C Commerce, enhancing personalization and scalability for digital experiences. - Users value the **seamless integration** with the Salesforce ecosystem, enhancing efficiency and customer experience across all channels. - Users appreciate the **personalization tools** of Salesforce B2C Commerce, enhancing customer engagement and boosting conversion rates. - Users value the **easy integration** of Salesforce B2C Commerce with its extensive Salesforce ecosystem for enhanced operations. ##### Cons - Users find the **complex setup** challenging and costly, especially smaller teams lacking technical resources. - Users find the **high costs** of Salesforce B2C Commerce a barrier, particularly for smaller businesses and teams. - Users find the **complexity of setup and customization** challenging, especially for smaller companies with limited resources. - Users find the **difficult setup** of Salesforce B2C Commerce a challenge, needing specialized skills for integration and customization. - Users find the **complex implementation** of Salesforce B2C Commerce challenging, especially for smaller companies with limited expertise. #### What Are Recent G2 Reviews of Salesforce B2C Commerce? **["Streamlined Customer Management with Scalable Benefits"](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-13376437)** **Rating:** 4.0/5.0 stars _— Abhishek K._ [Read full review](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-13376437) **["Reliable and Scalable Ecommerce with Salesforce B2C Commerce"](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12711370)** **Rating:** 5.0/5.0 stars _— Rossella P._ [Read full review](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12711370) #### What Are G2 Users Discussing About Salesforce B2C Commerce? - [What is Salesforce Commerce for B2C used for?](https://www.g2.com/discussions/what-is-salesforce-commerce-for-b2c-used-for) - [Is Salesforce an ecommerce platform?](https://www.g2.com/discussions/is-salesforce-an-ecommerce-platform) - 1 comment - [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) - 1 comment - [What is a b2c platform?](https://www.g2.com/discussions/what-is-a-b2c-platform) - 1 comment - [What is Salesforce commerce?](https://www.g2.com/discussions/what-is-salesforce-commerce) - 1 comment ### [PayPal Invoicing](https://www.g2.com/products/paypal-invoicing/reviews) PayPal Invoicing is a specialized invoicing solution designed to assist users in creating and managing professional invoices efficiently. This tool caters to businesses and freelancers who require a streamlined process for billing clients, regardless of whether those clients have a PayPal account. By simplifying the invoicing process, PayPal Invoicing allows users to focus on their core activities while ensuring timely payments. Targeted primarily at small to medium-sized businesses, freelancers, and service providers, PayPal Invoicing serves a diverse audience that values efficiency and professionalism in their billing practices. It is particularly beneficial for those who manage multiple clients or projects and need a reliable way to track payments and outstanding invoices. The platform supports various use cases, including one-time services, recurring billing for ongoing contracts, and customizable invoicing for unique client needs. One of the key features of PayPal Invoicing is its ability to create customizable templates and data fields. This flexibility allows users to tailor invoices to their specific requirements, making it easier for clients to understand the charges and for users to maintain accurate records for tax reporting purposes. Additionally, the option to set up recurring invoices simplifies the billing process for ongoing services, ensuring that users do not miss out on payments for regular work. Another significant advantage of PayPal Invoicing is its efficiency in facilitating payments. According to PayPal data, 78% of all payments made through PayPal Invoicing are completed within one day of the invoice being sent. This rapid payment turnaround can significantly enhance cash flow for businesses, allowing them to reinvest in their operations or manage expenses more effectively. Furthermore, the service is free to create and send invoices, with fees only applicable when payments are received, making it a cost-effective solution for managing invoicing needs. Overall, PayPal Invoicing stands out in the invoicing category due to its user-friendly interface, customizable options, and rapid payment processing capabilities. By providing a comprehensive invoicing solution that caters to the needs of various users, it helps streamline financial transactions and improve overall business efficiency. **Average Rating:** 4.4/5.0 **Total Reviews:** 238 #### How Do G2 Users Rate PayPal Invoicing? - **Quality of Support:** 7.9/10 (Category avg: 8.4/10) - **Reporting:** 7.5/10 (Category avg: 8.1/10) - **Embed:** 7.5/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 9.2/10 (Category avg: 10/10) #### Who Is the Company Behind PayPal Invoicing? - **Seller:** [PayPal](https://www.g2.com/sellers/paypal) - **Company Website:** www.paypal.com - **Year Founded:** 1998 - **HQ Location:** San Jose, CA - **Twitter:** @PayPal 1,112,487 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4b7d71f2b3f5fd5c3d01386b64cca4ea25caa4e5200db6b188ce21ef6f2579ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1482%2F&secure%5Burl_type%5D=linkedin_company_website) 36,915 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Information Technology and Services, Apparel & Fashion - **Company Size:** 76% Small, 14% Medium #### What Do G2 Reviewers Say About PayPal Invoicing? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of PayPal Invoicing, facilitating quick and professional invoice management and payments. - Users love the **fast and simple invoicing** process, enhancing professionalism and speeding up payment collection. - Users value the **fast and simple invoicing** process of PayPal Invoicing, leading to quicker payments and enhanced professionalism. - Users value the **fast and simple invoicing process** of PayPal Invoicing, enabling quick payments and enhanced professionalism. - Users value the **ease and efficiency of payment processing** with PayPal Invoicing, enhancing business operations significantly. ##### Cons - Users find the **transaction fees of PayPal Invoicing burdensome** , especially impacting small businesses and freelancers financially. - Users find the **transaction fees too high** , especially for small businesses, complicating cost justification for invoices. - Users desire **greater customization options** for PayPal Invoicing to enhance invoice appearance and align with branding. - Users find **payment issues** with high transaction fees and unfavorable currency conversion rates impacting their profits significantly. - Users find **invoicing issues** with PayPal, citing limitations compared to dedicated invoicing solutions and transaction requirements. #### What Are Recent G2 Reviews of PayPal Invoicing? **["Convenient, Time-Saving Invoicing for Managing Multiple Client Bills"](https://www.g2.com/survey_responses/paypal-invoicing-review-13273400)** **Rating:** 4.5/5.0 stars _— Amit K._ [Read full review](https://www.g2.com/survey_responses/paypal-invoicing-review-13273400) **["PayPal Invoicing Makes Payments Simple, Professional, and Easy to Track"](https://www.g2.com/survey_responses/paypal-invoicing-review-13267967)** **Rating:** 4.0/5.0 stars _— Kristi M._ [Read full review](https://www.g2.com/survey_responses/paypal-invoicing-review-13267967) #### What Are G2 Users Discussing About PayPal Invoicing? - [What is PayPal Invoicing used for?](https://www.g2.com/discussions/what-is-paypal-invoicing-used-for) - 1 comment - [What are the features of an invoice?](https://www.g2.com/discussions/paypal-invoicing-what-are-the-features-of-an-invoice) - [Is PayPal invoicing free?](https://www.g2.com/discussions/is-paypal-invoicing-free) - 2 comments, 1 upvote - [What do I need to send a PayPal invoice?](https://www.g2.com/discussions/what-do-i-need-to-send-a-paypal-invoice) - 2 comments - [How does invoicing work on PayPal?](https://www.g2.com/discussions/how-does-invoicing-work-on-paypal) - 2 comments ### [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) Weebly is now a part of the Square product suite. This means never missing a sale and letting your customers pay how they want to. Whether it's at a pop-up shop or your own online store, Square takes care of your payments for you, so you can focus on your business. **Average Rating:** 4.2/5.0 **Total Reviews:** 475 #### How Do G2 Users Rate Square Online (formerly Weebly)? - **Quality of Support:** 7.9/10 (Category avg: 8.4/10) - **Reporting:** 7.0/10 (Category avg: 8.1/10) - **Embed:** 8.8/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Square Online (formerly Weebly)? - **Seller:** [Block](https://www.g2.com/sellers/block) - **Year Founded:** 2009 - **HQ Location:** Oakland, California - **Twitter:** @Square 309,691 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=67fa09d2bfd0039f9828d0eedaf49e82356d125d1de4bbee4b1407d50a7b4795&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjoinblock%2F&secure%5Burl_type%5D=linkedin_company_website) 12,254 employees on LinkedIn® - **Ownership:** NYSE:SQ #### Who Uses This Product? - **Who Uses This:** Owner, President - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 75% Small, 16% Medium #### What Do G2 Reviewers Say About Square Online (formerly Weebly)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** when building websites with Square Online, enjoying its straightforward navigation and organization. - Users love the **all-in-one platform** of Square Online, appreciating its seamless integration and smooth functionality. - Users value the **seamless payment integration** with Square, enhancing their website design and overall functionality. - Users appreciate the **responsive and helpful customer support** of Square Online, enhancing their overall experience with the platform. - Users appreciate the **easy customization** of Square Online, enabling quick site creation through an intuitive interface. ##### Cons - Users find the **limited customization** options challenging, especially for optimizing search engine competition effectively. - Users find the **missing features** in Square Online limit customization and hinder effective SEO optimization. - Users face **competition issues** due to limited customization and basic SEO tools impacting search engine optimization efforts. - Users find the **customer support complexity** frustrating, as it's unclear who to contact for issues between Weebly and Square. - Users find the **separate customer support** for Weebly and Square Online confusing, complicating their assistance experience. #### What Are Recent G2 Reviews of Square Online (formerly Weebly)? **["Easy-to-Use Interface with Clear, Insightful Charts"](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12708999)** **Rating:** 4.0/5.0 stars _— B Ryan G._ [Read full review](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12708999) **["Simple, yet expansive options for free website building"](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12676558)** **Rating:** 4.5/5.0 stars _— Verified User in Entertainment_ [Read full review](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12676558) ### [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) Salesforce B2B Commerce empowers customers to meet complex buyer needs and drive B2B sales efficiency. Start selling faster with guided store setup, out-of-the-box customer records, generative product descriptions, and generative AI-driven insights and goals. Automate buying with self-serve rapid reordering, account and customer-specific pricing, entitlements, dynamic promotions, and more. Launch templated pages for B2B, D2C, or both. Leverage shared catalogs, promotions, products, and price books. Achieve your growth goals faster and generate more revenue with B2B Commerce powered by Salesforce. Unlock global scale on a trusted platform with 99.99% proven uptime and security and a robust partner ecosystem to extend Commerce capabilities across your business. **Average Rating:** 4.4/5.0 **Total Reviews:** 286 #### How Do G2 Users Rate Salesforce B2B Commerce? - **Quality of Support:** 8.5/10 (Category avg: 8.4/10) - **Reporting:** 9.3/10 (Category avg: 8.1/10) - **Embed:** 8.5/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Salesforce B2B Commerce? - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** www.salesforce.com - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce 579,511 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website) 83,223 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Business Development Representative, Salesforce Developer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 36% Medium, 33% Large #### What Do G2 Reviewers Say About Salesforce B2B Commerce? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** in Salesforce B2B Commerce, enjoying streamlined purchasing and seamless integration with Salesforce. - Users value the **seamless integration** of Salesforce B2B Commerce with the Salesforce ecosystem, enhancing efficiency in B2B operations. - Users value the **seamless integration** of Salesforce B2B Commerce with the Salesforce ecosystem, enhancing overall business operations. - Users value the **seamless integration** of Salesforce B2B Commerce with the Salesforce ecosystem, enhancing overall efficiency and user experience. - Users appreciate the **easy integrations** of Salesforce B2B Commerce, enhancing their overall business operations and experience. ##### Cons - Users find Salesforce B2B Commerce to be **expensive** due to its unclear pricing and costly add-ons. - Users find the **complex setup** of Salesforce B2B Commerce to be costly and challenging without skilled support. - Users find the **complexity and cost** of Salesforce B2B Commerce can hinder effective implementation and customization. - Users find the **difficult learning curve** frustrating, as mastering the system can be time-consuming and challenging. - Users face **development challenges** with Salesforce B2B Commerce due to complexity in setup and high licensing costs. #### What Are Recent G2 Reviews of Salesforce B2B Commerce? **["Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce"](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12794576)** **Rating:** 5.0/5.0 stars _— Schantera M._ [Read full review](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12794576) **["Salesforce B2B Commerce: Powerful B2B Hierarchies, SSO, Custom Pricing & RBAC"](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12736667)** **Rating:** 4.5/5.0 stars _— Akansha C._ [Read full review](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12736667) #### What Are G2 Users Discussing About Salesforce B2B Commerce? - [What is your experience with Salesforce Commerce for B2B, and what improvements would you suggest?](https://www.g2.com/discussions/what-is-your-experience-with-salesforce-commerce-for-b2b-and-what-improvements-would-you-suggest) - [What is Salesforce Commerce for B2B used for?](https://www.g2.com/discussions/what-is-salesforce-commerce-for-b2b-used-for) - 1 comment - [What are the advantages of b2b e commerce?](https://www.g2.com/discussions/what-are-the-advantages-of-b2b-e-commerce) - 1 comment - [What is b2b e commerce with example?](https://www.g2.com/discussions/what-is-b2b-e-commerce-with-example) - 1 comment - [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/what-is-b2b-and-b2c-in-salesforce) ### [PrestaShop](https://www.g2.com/products/prestashop/reviews) PrestaShop is a leading global ecommerce platform, powering nearly 250,000 online stores and supporting entrepreneurs in over 190 countries. PrestaShop offers inclusive, customizable, and scalable solutions that enable businesses of all sizes to own, manage, and scale their online stores. As part of Fortidia (https://www.fortidia.com/), a global commerce-enabling platform with over 3,190 Business Solution Centers across 58 countries, PrestaShop plays a key role in driving the digital transformation of commerce. **Average Rating:** 4.3/5.0 **Total Reviews:** 148 #### How Do G2 Users Rate PrestaShop? - **Quality of Support:** 7.3/10 (Category avg: 8.4/10) - **Reporting:** 8.3/10 (Category avg: 8.1/10) - **Embed:** 8.6/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind PrestaShop? - **Seller:** [PrestaShop Inc.](https://www.g2.com/sellers/prestashop-inc) - **Year Founded:** 2007 - **HQ Location:** Paris, France - **Twitter:** @PrestaShop 35,172 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f3638577d5b1ea63c30825d0ace8eb1b3280e5cfc770aa616c6652f64b8cfbd2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprestashop%2F&secure%5Burl_type%5D=linkedin_company_website) 339 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Web Developer - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 74% Small, 25% Medium #### What Are Recent G2 Reviews of PrestaShop? **["PrestaShop: Powerful, But Documentation Needs Improvement"](https://www.g2.com/survey_responses/prestashop-review-12594517)** **Rating:** 4.0/5.0 stars _— Romain M._ [Read full review](https://www.g2.com/survey_responses/prestashop-review-12594517) **["Extremely Flexible and Robust for eCommerce"](https://www.g2.com/survey_responses/prestashop-review-12064760)** **Rating:** 4.5/5.0 stars _— Manuel M._ [Read full review](https://www.g2.com/survey_responses/prestashop-review-12064760) #### What Are G2 Users Discussing About PrestaShop? - [Is PrestaShop a framework?](https://www.g2.com/discussions/is-prestashop-a-framework) - 1 comment - [Is PrestaShop any good?](https://www.g2.com/discussions/is-prestashop-any-good) - 1 comment - [How much does PrestaShop cost?](https://www.g2.com/discussions/how-much-does-prestashop-cost) - 2 comments, 1 upvote - [What is PrestaShop used for?](https://www.g2.com/discussions/what-is-prestashop-used-for) - 1 comment ### [ThriveCart](https://www.g2.com/products/thrivecart/reviews) ThriveCart is the leading sales platform for coaches, digital course creators, entrepreneurs and online businesses looking to boost revenue, drive conversions and scale audiences. Its no-code funnel builder is engineered to optimize the sales process through its high-converting checkout pages, powerful affiliate management tools and advanced behavioral sequencing. In addition, ThriveCart’s native Learning Management System, Learn and Learn+, enables users to easily manage and build membership bases and grow customer lifetime value. Trusted by over 50,000 growing businesses such as Erika Kullberg, Boldin, Dow Janes, Alyssa Nobriga, Gemma Bonham-Carter, The Female Entrepreneur Association, and Hello Seven. ThriveCart provides the essential tools and support needed to enhance sales processes, increase revenue, and drive success for businesses of all sizes. **Average Rating:** 4.6/5.0 **Total Reviews:** 31 #### How Do G2 Users Rate ThriveCart? - **Quality of Support:** 9.3/10 (Category avg: 8.4/10) - **Reporting:** 8.8/10 (Category avg: 8.1/10) - **Embed:** 10.0/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 9.0/10 (Category avg: 10/10) #### Who Is the Company Behind ThriveCart? - **Seller:** [ThriveCart](https://www.g2.com/sellers/thrivecart) - **Year Founded:** 2016 - **HQ Location:** Austin, TX - **Twitter:** @ThriveCart 1,770 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c604d310d58213e05fbc7204c7e93ecd9b2b44b51543ed740612e0a51616852d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthrivecart&secure%5Burl_type%5D=linkedin_company_website) 63 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Professional Training & Coaching - **Company Size:** 97% Small, 3% Medium #### What Do G2 Reviewers Say About ThriveCart? _AI-generated summary from verified user reviews_ ##### Pros - Users value ThriveCart's **ease of use** , significantly reducing time spent on creating checkout pages and managing integrations. - Users love the **seamless integrations** of ThriveCart, enhancing their sales processes and boosting business efficiency. - Users find ThriveCart **intuitive and easy to use** , appreciating its seamless integration with various third-party services. - Users value the **ease of creation** with ThriveCart, significantly speeding up their checkout page development process. - Users love the **affordable pricing and ease of use** of ThriveCart, enjoying its comprehensive features and intuitive design. ##### Cons - Users feel there is a **lack of design options** in ThriveCart compared to competitors like Kajabi. - Users are frustrated by **missing features** like multi-item purchases, updates, and pricing visibility in ThriveCart. - Users often face **technical issues** with ThriveCart, such as clunkiness and challenges with specific domains. - Users are frustrated with **update issues** in ThriveCart, as changes aren't reflected promptly across platforms and features lag behind. - Users find ThriveCart **expensive** , particularly due to unclear pricing displays and lack of updates on features. #### What Are Recent G2 Reviews of ThriveCart? **["Seamless Payment Processing, Needs More Form Flexibility"](https://www.g2.com/survey_responses/thrivecart-review-12701425)** **Rating:** 4.5/5.0 stars _— Shade A._ [Read full review](https://www.g2.com/survey_responses/thrivecart-review-12701425) **["Thrivecart’s Fast, Fee-Free All-in-One Platform for Digital Sales and Courses"](https://www.g2.com/survey_responses/thrivecart-review-12735264)** **Rating:** 4.5/5.0 stars _— Verified User in Professional Training & Coaching_ [Read full review](https://www.g2.com/survey_responses/thrivecart-review-12735264) #### What Are G2 Users Discussing About ThriveCart? - [Can I use ThriveCart on multiple websites?](https://www.g2.com/discussions/can-i-use-thrivecart-on-multiple-websites) - 1 comment - [What does ThriveCart cost?](https://www.g2.com/discussions/what-does-thrivecart-cost) - 1 comment - [How old is ThriveCart?](https://www.g2.com/discussions/how-old-is-thrivecart) - 1 comment - [Does ThriveCart deliver digital products?](https://www.g2.com/discussions/does-thrivecart-deliver-digital-products) - 1 comment ### [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) SCAYLE is an enterprise commerce platform empowering B2C brands and retailers to easily create outstanding customer experiences. It provides an extensive feature set with an intuitive UI to configure complex operations within one seamless backend. PIM, Shop Management, Checkout, and OMS are ready to use and combined with advanced capabilities for use cases like internationalization or omnichannel, and conversion drivers like promotions, search, or subscription. The headless, API-first architecture can flexibly be extended, coding freely what matters. Brands like Harrods, Manchester United, Deichmann, s.Oliver, Fielmann, and FC Bayern choose SCAYLE to accelerate innovation speed and drive growth. **Average Rating:** 4.8/5.0 **Total Reviews:** 30 #### How Do G2 Users Rate SCAYLE Commerce Engine? - **Quality of Support:** 9.9/10 (Category avg: 8.4/10) - **Reporting:** 9.6/10 (Category avg: 8.1/10) - **Embed:** 7.5/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind SCAYLE Commerce Engine? - **Seller:** [Scayle](https://www.g2.com/sellers/scayle) - **Company Website:** www.scayle.com - **Year Founded:** 2018 - **HQ Location:** Hamburg, DE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed7609326a0c6f6af2549fd125328b8f4889332703bd749b2f8e8fb95a404b41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscaylecommerce&secure%5Burl_type%5D=linkedin_company_website) 219 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail - **Company Size:** 83% Large, 10% Medium #### What Do G2 Reviewers Say About SCAYLE Commerce Engine? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **intuitive ease of use** of SCAYLE Commerce Engine, enhancing customer engagement and growth strategies. - Users value the **rich feature set and usability** of SCAYLE, enabling efficient management across multiple markets. - Users appreciate the **efficiency** of SCAYLE Commerce Engine, enabling streamlined operations and scalable growth across multiple markets. - Users value the **platform flexibility** of SCAYLE Commerce Engine, enabling efficient management across multiple markets and rapid scalability. - Users appreciate the **comprehensive usage** of SCAYLE Commerce Engine, enabling streamlined management across multiple markets effectively. ##### Cons - Users feel that SCAYLE has **limited features** , especially for B2B needs and modular architecture compared to established platforms. - Users note the **limited ecosystem and flexibility** with SCAYLE Commerce Engine, impacting customizability for specific needs. - Users find the **limited options** for hosting and architecture restrict their ability to customize the platform effectively. - Users note the platform's **limited flexibility** , especially for smaller companies needing customized options or features. - Users note the **limited functionality** of SCAYLE Commerce Engine, particularly for B2B needs and modular setup. #### What Are Recent G2 Reviews of SCAYLE Commerce Engine? **["SCAYLE helps us say yes to growth opportunities faster"](https://www.g2.com/survey_responses/scayle-commerce-engine-review-13185954)** **Rating:** 4.5/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/scayle-commerce-engine-review-13185954) **["Enterprise-level reliability with SCAYLE"](https://www.g2.com/survey_responses/scayle-commerce-engine-review-13262488)** **Rating:** 5.0/5.0 stars _— Nora D._ [Read full review](https://www.g2.com/survey_responses/scayle-commerce-engine-review-13262488) ### [Ecwid](https://www.g2.com/products/ecwid/reviews) Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere. **Average Rating:** 4.7/5.0 **Total Reviews:** 397 #### How Do G2 Users Rate Ecwid? - **Quality of Support:** 9.4/10 (Category avg: 8.4/10) - **Reporting:** 8.3/10 (Category avg: 8.1/10) - **Embed:** 8.8/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Ecwid? - **Seller:** [Lightspeed](https://www.g2.com/sellers/lightspeed) - **Year Founded:** 2005 - **HQ Location:** Montreal - **Twitter:** @LightspeedHQ 18,462 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ee67da410e3929ddc4abf3c73bfcd7206aa5ed926075d98f5e0700f17538d4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1557218%2F&secure%5Burl_type%5D=linkedin_company_website) 3,530 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Business Owner - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 96% Small, 3% Medium #### What Do G2 Reviewers Say About Ecwid? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **easy integration** of Ecwid with platforms like WordPress and Drupal, enhancing their eCommerce experience. - Users appreciate the **variety of free services** provided by Ecwid, enhancing their website integration with ease. - Users find Ecwid easy to integrate with any CMS, valuing its **numerous free features** for enhanced ecommerce functionality. - Users value the **app variety** of Ecwid, especially its seamless WordPress integration and useful free add-ons. - Users love the **easy integration** of Ecwid with WordPress and appreciate its free add-on options. ##### Cons - Users express dissatisfaction with the **increased subscription prices** of Ecwid, feeling it compromises value for money. - Users find **integration difficulties** arise when using multiple CMS applications alongside payment gateway setups. - Users report no issues, but some mention there may be **payment issues** when integrating with multiple gateways. - Users are frustrated by the **poor customer support** from Ecwid, especially after its acquisition by Lightspeed Commerce. - Users are frustrated with the **high subscription prices** and perceived decline in service after the acquisition by Lightspeed Commerce. #### What Are Recent G2 Reviews of Ecwid? **["Flexible E-Commerce, Needs Better Shipping Support"](https://www.g2.com/survey_responses/ecwid-review-12768156)** **Rating:** 4.0/5.0 stars _— Travis I._ [Read full review](https://www.g2.com/survey_responses/ecwid-review-12768156) **["Seamless Setup, Limited Integrations"](https://www.g2.com/survey_responses/ecwid-review-12778819)** **Rating:** 5.0/5.0 stars _— NISHIT K._ [Read full review](https://www.g2.com/survey_responses/ecwid-review-12778819) #### What Are G2 Users Discussing About Ecwid? - [What is Ecwid used for?](https://www.g2.com/discussions/what-is-ecwid-used-for) - 1 comment - [What does ecwid mean?](https://www.g2.com/discussions/what-does-ecwid-mean) - 1 comment - [Who uses ecwid?](https://www.g2.com/discussions/who-uses-ecwid) - 1 comment - [Is ecwid better than Shopify?](https://www.g2.com/discussions/is-ecwid-better-than-shopify) - 1 comment - [Is ecwid any good?](https://www.g2.com/discussions/is-ecwid-any-good) - 1 comment ### [Shopware](https://www.g2.com/products/shopware/reviews) Shopware is the open commerce platform for the agentic era. It gives global B2C and B2B organizations the infrastructure to grow while retaining control of their data, business logic, and customer experience. Built on open-source technology and an API-first architecture, Shopware combines ready-to-use commerce capabilities with the freedom to customize, extend, and deploy as SaaS, PaaS, or self-hosted. Businesses can manage complex commerce models, connect their preferred technology, automate workflows, and create differentiated experiences for human and agentic buyers, without being locked into a rigid platform model. Shopware connects a scalable commerce core with intelligent capabilities that help merchants grow their way, automate the work, and elevate the experience. More than 55,000 businesses use Shopware worldwide, supported by a global partner ecosystem and 3,100+ extensions. The platform is recognized by Gartner, Forrester, IDC, and Paradigm B2B and is backed by GDPR compliance, SOC 2 certification, open product development, and a public roadmap. **Average Rating:** 4.2/5.0 **Total Reviews:** 194 #### How Do G2 Users Rate Shopware? - **Quality of Support:** 7.5/10 (Category avg: 8.4/10) - **Reporting:** 5.6/10 (Category avg: 8.1/10) - **Embed:** 7.5/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Shopware? - **Seller:** [Shopware](https://www.g2.com/sellers/shopware) - **Company Website:** www.shopware.com - **Year Founded:** 2000 - **HQ Location:** Schöppingen - **Twitter:** @shopware 6,237 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab32ac1d2d41e1dd77cd734ae6dc57469dde43e8ddb96893f378d8bc5584914b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshopware-ag%2F&secure%5Burl_type%5D=linkedin_company_website) 426 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO - **Top Industries:** Retail, Consumer Goods - **Company Size:** 66% Small, 29% Medium #### What Do G2 Reviewers Say About Shopware? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **powerful customization options** of Shopware, enabling flexibility in meeting diverse e-commerce needs. - Users appreciate the **easy customization** with Shopware, highlighting its user-friendly GUI and developer-friendly features. - Users value the **ease of use** in Shopware, thanks to its simple UI and straightforward customization options. - Users praise Shopware for its **impressive features and adaptability** , enhancing the efficiency of online store management. ##### Cons - Users experience challenges with **update issues** , often facing plugin incompatibilities and requiring significant adjustments. - Users find Shopware to be **expensive** , especially for plugins and advanced features that incur additional costs. - Users find the **setup process complex** , often needing developer help for advanced features and configurations. - Users find the **learning curve steep** due to complexity, advanced setups, and reliance on developer resources. #### What Are Recent G2 Reviews of Shopware? **["Enhanced performance for the BURG.shop"](https://www.g2.com/survey_responses/shopware-review-12083082)** **Rating:** 4.5/5.0 stars _— Andreas L._ [Read full review](https://www.g2.com/survey_responses/shopware-review-12083082) **["We have developed into a large company and market leader in our industry with Shopware."](https://www.g2.com/survey_responses/shopware-review-11910259)** **Rating:** 5.0/5.0 stars _— Nicola N._ [Read full review](https://www.g2.com/survey_responses/shopware-review-11910259) #### What Are G2 Users Discussing About Shopware? - [Is Shopware good?](https://www.g2.com/discussions/is-shopware-good) - 2 comments - [Why choose Shopware?](https://www.g2.com/discussions/shopware-why-choose-shopware) - [Why choose Shopware?](https://www.g2.com/discussions/why-choose-shopware) - 1 comment - [What is Shopware built on?](https://www.g2.com/discussions/shopware-what-is-shopware-built-on) - 1 comment - [What is Shopware built on?](https://www.g2.com/discussions/what-is-shopware-built-on) - 2 comments ### [Shift4Shop](https://www.g2.com/products/shift4shop/reviews) Shift4Shop is a feature-rich eCommerce platform serving thousands of businesses of all sizes in a wide range of industries across the globe. Offering an unmatched free eCommerce solution, the company provides everything an entrepreneur needs to start and grow their business. This turnkey eCommerce experience includes powerful tools to help businesses succeed — a robust website builder, product and order management, customer marketing tools, 24/7/365 technical support, and more. Customers can choose from dozens of professionally designed, industry-specific templates, all of which are mobile-friendly, SEO optimized, and highly customizable. Founded in 1997, Shift4Shop is an Inc. 5000 company, a Visa PCI Certified provider and a pioneer in modern eCommerce. **Average Rating:** 3.9/5.0 **Total Reviews:** 37 #### How Do G2 Users Rate Shift4Shop? - **Quality of Support:** 7.6/10 (Category avg: 8.4/10) - **Reporting:** 5.8/10 (Category avg: 8.1/10) - **Embed:** 9.4/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Shift4Shop? - **Seller:** [Shift4](https://www.g2.com/sellers/shift4-7215f5c3-556d-4243-9e79-393ef57309d2) - **HQ Location:** Center Valley, Pennsylvania - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=275d999b97f3292026d04d1ce7e4fbc1d0e51fe5baf0117e5a6dca80c3e1716d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshift4%2F&secure%5Burl_type%5D=linkedin_company_website) 2,520 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner - **Top Industries:** Retail - **Company Size:** 72% Small, 18% Medium #### What Do G2 Reviewers Say About Shift4Shop? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **transaction efficiency** of Shift4Shop, enjoying streamlined processes and robust fraud prevention tools. - Users admire the **ease of use** of Shift4Shop, enjoying seamless integration and straightforward setup for effortless management. - Users love the **easy payment integration** with Shift4Shop, enhancing convenience and streamlining their online store management. - Users praise the **easy setup** of Shift4Shop, making store initialization and management effortless and intuitive. - Users value the **all-in-one platform** of Shift4Shop, enjoying seamless payment, inventory, and shipping integrations. ##### Cons - Users experience **limited analytics** with Shift4Shop, lacking detailed reporting for effective marketing and trend analysis. - Users often face **connectivity issues** when trying to link their profiles to social media on Shift4Shop. - Users often struggle with **integration difficulties** , particularly when attempting to connect their profiles to social media. - Users struggle with the **difficulties in linking profiles to social media** , impacting their overall experience with Shift4Shop. - Users feel that there are limited options for **customizing transaction notifications** , which restricts their ability to prioritize important alerts. #### What Are Recent G2 Reviews of Shift4Shop? **["Effortless Setup, Enhances Daily Operations"](https://www.g2.com/survey_responses/shift4shop-review-12309811)** **Rating:** 4.5/5.0 stars _— Tykia C._ [Read full review](https://www.g2.com/survey_responses/shift4shop-review-12309811) **["All-in-One Ecommerce Solution with Room for Speed Improvement"](https://www.g2.com/survey_responses/shift4shop-review-12315420)** **Rating:** 4.5/5.0 stars _— Lee K._ [Read full review](https://www.g2.com/survey_responses/shift4shop-review-12315420) #### What Are G2 Users Discussing About Shift4Shop? - [Is 3d cart safe?](https://www.g2.com/discussions/is-3d-cart-safe) - [What is Shiftforshop?](https://www.g2.com/discussions/what-is-shiftforshop) - [Is Shift4Shop free?](https://www.g2.com/discussions/is-shift4shop-free) - [How does Shift4Shop work?](https://www.g2.com/discussions/how-does-shift4shop-work) ### [Shopaccino](https://www.g2.com/products/shopaccino/reviews) User-friendly e-commerce software platform with mobile app. Merchants can create their website and sell products to B2C and B2B (both) customers. API integrated with all major payment gateways and shipping companies. Having marketing tools like: automated mailer to abandoned order, reward point system to engage customers, persistent cart, automatic currency based on customer location, etc. **Average Rating:** 4.7/5.0 **Total Reviews:** 35 #### How Do G2 Users Rate Shopaccino? - **Quality of Support:** 9.2/10 (Category avg: 8.4/10) - **Reporting:** 8.0/10 (Category avg: 8.1/10) - **Embed:** 5.0/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 4.1/10 (Category avg: 10/10) #### Who Is the Company Behind Shopaccino? - **Seller:** [I Solution Microsystems](https://www.g2.com/sellers/i-solution-microsystems) - **Year Founded:** 2004 - **HQ Location:** Rajasthan, India - **Twitter:** @isolutiontweet 119 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f183dc461ec13c237aa328b87c6c0267b211567edca74523659999f2c3ded9c0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3037100%2F&secure%5Burl_type%5D=linkedin_company_website) 10 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Apparel & Fashion - **Company Size:** 83% Small, 11% Medium #### What Do G2 Reviewers Say About Shopaccino? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Shopaccino, making management straightforward and efficient without technical skills. - Users commend the **setup ease** of Shopaccino, appreciating its straightforward implementation and user-friendly interface. - Users appreciate the **easy integration** of Shopaccino, enjoying streamlined tax, shipping, and payment processes for their US operations. - Users appreciate the **easy integrations** of Shopaccino, making setup and automation straightforward for US-based teams. - Users love the **user-friendly design** and integrated features of Shopaccino, streamlining their e-commerce operations effortlessly. ##### Cons - Users note the **high pricing and limited customization** , especially for small businesses, impacting functionality and decisions. - Users find **missing features** like native tracking for key metrics limits Shopaccino's effectiveness for e-commerce growth. - Users find it challenging due to the lack of **native tracking for essential e-commerce KPIs** , affecting informed decision-making. - Users find the **pricing to be expensive** , particularly for small or growing businesses with limited budgets. - Users find the **inadequate tracking** of essential e-commerce KPIs frustrating, hindering effective decision-making and optimization. #### What Are Recent G2 Reviews of Shopaccino? **["Best Solution For E-Commerce Business"](https://www.g2.com/survey_responses/shopaccino-review-12390354)** **Rating:** 4.0/5.0 stars _— jayesh s._ [Read full review](https://www.g2.com/survey_responses/shopaccino-review-12390354) **["Easy, Reliable, and Insightful—Shopaccino Simplifies Online Store Management"](https://www.g2.com/survey_responses/shopaccino-review-13213131)** **Rating:** 5.0/5.0 stars _— Saurabh S._ [Read full review](https://www.g2.com/survey_responses/shopaccino-review-13213131) #### What Are G2 Users Discussing About Shopaccino? - [What is Shopaccino used for?](https://www.g2.com/discussions/what-is-shopaccino-used-for) ### [GoDaddy Online Store](https://www.g2.com/products/godaddy-online-store/reviews) GoDaddy Online Store, for a flat monthly fee, provides an e-commerce store and shopping cart along with web hosting in an easy-to-use format. It includes tools for site design, inventory, shipping, payments, bookkeeping, and social media, and it allows store owners to try the software free for 30 days. **Average Rating:** 3.6/5.0 **Total Reviews:** 19 #### How Do G2 Users Rate GoDaddy Online Store? - **Quality of Support:** 8.3/10 (Category avg: 8.4/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 5.8/10 (Category avg: 10/10) #### Who Is the Company Behind GoDaddy Online Store? - **Seller:** [GoDaddy](https://www.g2.com/sellers/godaddy) - **Year Founded:** 1997 - **HQ Location:** Scottsdale, AZ - **Twitter:** @GoDaddy 274,844 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a7e0b7c957f98499a1df67c311353c197f5049d54a972bb8ab31356db5f5bb64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgodaddy%2F&secure%5Burl_type%5D=linkedin_company_website) 9,011 employees on LinkedIn® - **Ownership:** NYSE:GDDY #### Who Uses This Product? - **Company Size:** 80% Small, 10% Medium #### What Are Recent G2 Reviews of GoDaddy Online Store? **["Great for online clothing retailers "](https://www.g2.com/survey_responses/godaddy-online-store-review-1677763)** **Rating:** 4.5/5.0 stars _— Grace C._ [Read full review](https://www.g2.com/survey_responses/godaddy-online-store-review-1677763) **["Easiest site/presence tool ever!"](https://www.g2.com/survey_responses/godaddy-online-store-review-1642318)** **Rating:** 4.5/5.0 stars _— Ashley H._ [Read full review](https://www.g2.com/survey_responses/godaddy-online-store-review-1642318) ### [X-Cart](https://www.g2.com/products/x-cart/reviews) X-Cart is a powerful all-in-one eCommerce platform tailored to the needs of automotive aftermarket businesses. Designed to simplify complex catalog management, optimize order processing, and create compelling storefronts, X-Cart helps brands stand out and grow. Key Features With X-Cart, your business gets: Industry-Specific Tools: Native Year-Make-Model search, VIN lookup, and "My Garage." Data Automation: Automated stock and pricing updates and scheduled product data imports. Seamless Integrations: Connections to top catalog providers like SEMA Data, ASAP Network, and AutoSync, plus integrations with leading automotive distributors. Customer-Centric Solutions: Features like Core Charge, Customer Gallery, and Dealer Locator to enhance the shopping experience. Mobile-first, niche-focused automotive design templates; Dedicated onboarding and 24/7 technical support. Why X-Cart? You can automate complex fitment data management, schedule stock and price updates, and streamline distribution, all within a single API-driven automotive software solution for aftermarket online businesses; the pricing starts at $499/month and includes all the features mentioned above. **Average Rating:** 4.3/5.0 **Total Reviews:** 50 #### How Do G2 Users Rate X-Cart? - **Quality of Support:** 8.5/10 (Category avg: 8.4/10) - **Reporting:** 9.2/10 (Category avg: 8.1/10) - **Embed:** 7.2/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind X-Cart? - **Seller:** [X-Cart](https://www.g2.com/sellers/x-cart) - **Year Founded:** 2001 - **HQ Location:** X-Cart Holdings LLC, Athens, GA. - **Twitter:** @x\_cart 3,539 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=80a468b40f76cf933bc2205a51b495199526ea6e56fe869529723df9b027d687&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fx-cart&secure%5Burl_type%5D=linkedin_company_website) 66 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Information Technology and Services - **Company Size:** 84% Small, 13% Medium #### What Do G2 Reviewers Say About X-Cart? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **premium customer support** of X-Cart, providing quick resolutions and expert guidance for their needs. - Users appreciate the **flexibility and support** of X-Cart, enhancing online store management and customization. - Users value the **excellent customer service** of X-Cart, enhancing their experience with responsive support and effective solutions. - Users value the **high level of customization** in X-Cart, enhancing their online store management experience. - Users value the **ease of use** in X-Cart, noting its organized product management and customization options enhance their experience. ##### Cons - Users find the **learning curve steep** , especially for beginners, making setup and configuration challenging without technical skills. - Users find certain **technical aspects confusing** , but with support, they eventually overcome the challenges. - Users find the **difficult setup** of X-Cart challenging, particularly those without prior development experience. - Users find X-Cart **expensive** , especially as basic features require pricier plans for full functionality and support. - Users find the **limited features** in lower-priced plans restrict their access to necessary tools and options. #### What Are Recent G2 Reviews of X-Cart? **["Flexible E-Commerce Management with a Learning Curve"](https://www.g2.com/survey_responses/x-cart-review-12112453)** **Rating:** 4.0/5.0 stars _— KIRTI P._ [Read full review](https://www.g2.com/survey_responses/x-cart-review-12112453) **["The X-Cart Team Members always have my back!"](https://www.g2.com/survey_responses/x-cart-review-11213835)** **Rating:** 5.0/5.0 stars _— Lynn B._ [Read full review](https://www.g2.com/survey_responses/x-cart-review-11213835) #### What Are G2 Users Discussing About X-Cart? - [Is X-Cart free?](https://www.g2.com/discussions/is-x-cart-free) - 1 comment - [What is xcart100?](https://www.g2.com/discussions/what-is-xcart100) - [Who uses X-Cart?](https://www.g2.com/discussions/who-uses-x-cart) - [What does X-Cart do?](https://www.g2.com/discussions/what-does-x-cart-do) ### [ShopWired](https://www.g2.com/products/shopwired/reviews) ShopWired is the UK's leading ecommerce platform allowing merchants to build, launch and grow their online store with the tools we provide. Using ShopWired merchants can build beautiful store fronts, sell across multiple sales channels (web, mobile, social media, marketplaces and pop-up shops). Using our powerful administration system, merchants can manage every aspect of their online business, accessing powerful reports to enhance marketing and profitability to build and grow a successful business. ShopWired is built with reliability and scalability using enterprise level hosting and technology provided by Amazon's hosting platform, AWS. ShopWired powers thousands of stores across the UK, US and Europe including world brands such as Superdrug, Wowcher, The Spectator Magazine and many more. **Average Rating:** 4.8/5.0 **Total Reviews:** 99 #### How Do G2 Users Rate ShopWired? - **Quality of Support:** 9.7/10 (Category avg: 8.4/10) - **Reporting:** 8.7/10 (Category avg: 8.1/10) - **Embed:** 8.8/10 (Category avg: 8.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 6.8/10 (Category avg: 10/10) #### Who Is the Company Behind ShopWired? - **Seller:** [ShopWired](https://www.g2.com/sellers/shopwired) - **Year Founded:** 2013 - **HQ Location:** Birmingham - **Twitter:** @shopwired 4,043 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=56a64511cc97898141b82121ef8f900a6b70f81748c47704655937229a352a03&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshopwired-co-uk%2Fabout&secure%5Burl_type%5D=linkedin_company_website) 21 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Director, Owner - **Top Industries:** Retail, Arts and Crafts - **Company Size:** 93% Small, 6% Medium #### What Do G2 Reviewers Say About ShopWired? _AI-generated summary from verified user reviews_ ##### Pros - Users find ShopWired to be **incredibly user-friendly** , allowing efficient management of their online store without technical expertise. - Users find the **initial setup incredibly easy** , allowing them to launch their store quickly without technical skills. - Users highly value ShopWired's **efficiency** , streamlining e-commerce management with its user-friendly and comprehensive system. - Users find ShopWired's **efficient inventory management** essential for seamless order processing and streamlined operations. - Users rave about ShopWired's **quick setup** , making it easy to launch and manage their online stores efficiently. ##### Cons - Users note the **limitations in design customization** and slow support responses, impacting their overall experience with ShopWired. - Users express frustration with **limited design customization** , stating the themes lack flexibility for personalization and unique branding. - Users experience **integration issues** with ShopWired, often needing workarounds for third-party tools and data synchronization. - Users find **limited integrations** with ShopWired frustrating, requiring workarounds for essential e-commerce tools and functionalities. - Users find the **complex automation rules** in ShopWired limiting, hindering effective marketing and customer engagement efforts. #### What Are Recent G2 Reviews of ShopWired? **["Simplifies E-commerce with All-in-One Platform"](https://www.g2.com/survey_responses/shopwired-review-12711287)** **Rating:** 5.0/5.0 stars _— sunil d._ [Read full review](https://www.g2.com/survey_responses/shopwired-review-12711287) **["Intuitive, Feature-Complete E-Commerce Platform with Responsive Support"](https://www.g2.com/survey_responses/shopwired-review-13151979)** **Rating:** 4.0/5.0 stars _— Shawn ._ [Read full review](https://www.g2.com/survey_responses/shopwired-review-13151979) #### What Are G2 Users Discussing About ShopWired? - [What are the benefits and challenges of using ShopWired for e-commerce, and what advice would you give to new users?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-shopwired-for-e-commerce-and-what-advice-would-you-give-to-new-users) - [What is ShopWired used for?](https://www.g2.com/discussions/what-is-shopwired-used-for) - ‹ Prev ‹ Prev - 1 - [2](/categories/shopping-cart?order=g2_score&page=2#product-list) - [3](/categories/shopping-cart?order=g2_score&page=3#product-list) - [4](/categories/shopping-cart?order=g2_score&page=4#product-list) - [5](/categories/shopping-cart?order=g2_score&page=5#product-list) - … - [8](/categories/shopping-cart?order=g2_score&page=8#product-list) - [9](/categories/shopping-cart?order=g2_score&page=9#product-list) - [Next › Next ›](/categories/shopping-cart?order=g2_score&page=2#product-list) Spotlight Categories [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service) [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection) [Quality Management Systems (QMS)](https://www.g2.com/categories/quality-management-qms) [Zero Trust Networking Software](https://www.g2.com/categories/zero-trust-networking) Similar Categories - [Catalog Management](/categories/catalog-management) - [E-Commerce Platforms](/categories/e-commerce-platforms) - [E-Commerce Tools](/categories/e-commerce-tools) - [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection) - [E-Merchandising](/categories/e-merchandising) - [Multichannel Retail](/categories/multichannel-retail) - [Review Management](/categories/review-management-software) - [Subscription Management](/categories/subscription-management) - [Age Verification](/categories/age-verification) - [Brand Protection](/categories/brand-protection) - [Conversational Commerce Platforms](/categories/conversational-commerce-platforms) - [Drop Shipping](/categories/drop-shipping) - [E-Commerce Analytics](/categories/e-commerce-analytics) - [E-Commerce Personalization](/categories/e-commerce-personalization) - [E-Commerce Search](/categories/e-commerce-search) [Browse Shopping Cart Themes](/categories/shopping-cart/themes) ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu") SS Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu) Updated November 26, 2024 Shopping cart software is an essential [e-commerce software](https://www.g2.com/categories/e-commerce) for online retailers, helping businesses create a smooth buying experience by allowing customers to add, review, and purchase items in a virtual cart. Used by businesses of all sizes, this software makes the checkout process faster and easier for both customers and merchants. Shopping cart platform includes features like product catalog integration, [inventory tracking](https://www.g2.com/glossary/inventory-tracking), and support for multiple payment methods, making store management simpler. Customers can easily add products, calculate totals, and securely complete their purchases. For businesses, the software helps with order processing, [inventory management](https://www.g2.com/articles/inventory-management), customer tracking, user accounts, discounts, and shipping cost calculations to improve the shopping experience, leading to higher sales and satisfied customers. Other related software that sellers use in conjunction with e-commerce shopping cart software or independently are [catalog management software](https://www.g2.com/categories/catalog-management), [e-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization), and [e-merchandising software](https://www.g2.com/categories/e-merchandising). To qualify for inclusion in the Shopping Cart category, a product must: - Allow customers to add, remove, and edit items in their cart - Display product details, including descriptions, images, prices, and availability - Integrate with inventory systems to update product availability in real time - Enable secure payment processing and support multiple payment methods - Send email communication to a customer to confirm their order has been received - Send automated emails or notifications to remind customers of items left in their cart - Automate tax calculation, shipping fees, and any applicable discounts or promotions - Integrate with shipping providers and calculate shipping costs - Track cart abandonment rates, conversion rates, and other key metrics to optimize performance Top Tools at a Glance | Product | Best for | User Review | | --- | --- | --- | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[Adobe Commerce (formerly...](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[4/5(623)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) | Deeply customizable multi-store ecommerce with complex catalogs | "Solid E-commerce Platform, but Requires Developer Support" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_66ffd4f613df56e55725c99cfdab848f/salesforce-b2c-commerce.jpg "Product Avatar Image")](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[4.3/5(594)](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | AI-personalized omnichannel cart and checkout | "Streamlined Customer Management with Scalable Benefits" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5479fa891e20dbce38fc57267ee8f9e0/square-online-formerly-weebly.png "Product Avatar Image")](https://www.g2.com/products/square-online-formerly-weebly/reviews)[Square Online (formerly...](https://www.g2.com/products/square-online-formerly-weebly/reviews)[4.2/5(482)](https://www.g2.com/products/square-online-formerly-weebly/reviews) | Drag-and-drop storefront with Square-native payments | "Easy-to-Use Interface with Clear, Insightful Charts" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9f0f269b3942e720cb2639848e765d14/salesforce-b2b-commerce.jpg "Product Avatar Image")](https://www.g2.com/products/salesforce-b2b-commerce/reviews)[Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews)[4.4/5(301)](https://www.g2.com/products/salesforce-b2b-commerce/reviews) | Salesforce-native B2B self-service cart ordering | "Salesforce B2B Commerce: Powerful B2B Hierarchies, SSO, Custom Pricing & RBAC" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_920f3ddbd3b24feb0ebcb1d3ae81afc5/prestashop.png "Product Avatar Image")](https://www.g2.com/products/prestashop/reviews)[PrestaShop](https://www.g2.com/products/prestashop/reviews)[4.3/5(159)](https://www.g2.com/products/prestashop/reviews) | Open-source storefront with modular ecommerce extensibility | "Extremely Flexible and Robust for eCommerce" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_042651411651e73955d4d96419676c8c/thrivecart.png "Product Avatar Image")](https://www.g2.com/products/thrivecart/reviews)[ThriveCart](https://www.g2.com/products/thrivecart/reviews)[4.6/5(31)](https://www.g2.com/products/thrivecart/reviews) | Digital product checkout with built-in funnels | "Thrivecart’s Fast, Fee-Free All-in-One Platform for Digital Sales and Courses" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a7f015665e7ab3add972d2bf72864355/scayle-commerce-engine.png "Product Avatar Image")](https://www.g2.com/products/scayle-commerce-engine/reviews)[SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews)[4.8/5(30)](https://www.g2.com/products/scayle-commerce-engine/reviews) | Multi-market B2C cart with native PIM | "SCAYLE helps us say yes to growth opportunities faster" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e534e0cc2b2a60a9783e0657d56c0261/ecwid.png "Product Avatar Image")](https://www.g2.com/products/ecwid/reviews)[Ecwid](https://www.g2.com/products/ecwid/reviews)[4.7/5(405)](https://www.g2.com/products/ecwid/reviews) | Embeddable storefront with multi-channel selling | "Flexible E-Commerce, Needs Better Shipping Support" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1fe89dd2b28ffe2bcb5626d40815e6ef/shopware.png "Product Avatar Image")](https://www.g2.com/products/shopware/reviews)[Shopware](https://www.g2.com/products/shopware/reviews)[4.2/5(197)](https://www.g2.com/products/shopware/reviews) | Headless-ready storefront with plugin-extensible commerce workflows | "We have developed into a large company and market leader in our industry with Shopware." | * * * Show More ### Shopping Cart Topics - [What is shopping cart software?](#what-is-shopping-cart-software) - [What are the common features of shopping cart software?](#what-are-the-common-features-of-shopping-cart-software) - [Who uses online shopping cart software?](#who-uses-online-shopping-cart-software) - [What types of shopping cart software exist?](#what-types-of-shopping-cart-software-exist) - [What are the benefits of shopping cart software?](#what-are-the-benefits-of-shopping-cart-software) - [Challenges with e-commerce shopping cart](#challenges-with-e-commerce-shopping-cart) - [What does shopping cart software cost?](#what-does-shopping-cart-software-cost) - [Which companies should buy online shopping cart software?](#which-companies-should-buy-online-shopping-cart-software) - [What are the alternatives to shopping cart software?](#what-are-the-alternatives-to-shopping-cart-software) - [Software related to shopping cart software](#software-related-to-shopping-cart-software) - [How to buy shopping cart software](#how-to-buy-shopping-cart-software) - [Implementation of shopping cart software](#implementation-of-shopping-cart-software) - [Shopping cart software trends](#shopping-cart-software-trends) [ ### Shopping Cart Topics Expand/Collapse ](#) - [What is shopping cart software?](#what-is-shopping-cart-software) - [What are the common features of shopping cart software?](#what-are-the-common-features-of-shopping-cart-software) - [Who uses online shopping cart software?](#who-uses-online-shopping-cart-software) - [What types of shopping cart software exist?](#what-types-of-shopping-cart-software-exist) - [What are the benefits of shopping cart software?](#what-are-the-benefits-of-shopping-cart-software) - [Challenges with e-commerce shopping cart](#challenges-with-e-commerce-shopping-cart) - [What does shopping cart software cost?](#what-does-shopping-cart-software-cost) - [Which companies should buy online shopping cart software?](#which-companies-should-buy-online-shopping-cart-software) - [What are the alternatives to shopping cart software?](#what-are-the-alternatives-to-shopping-cart-software) - [Software related to shopping cart software](#software-related-to-shopping-cart-software) - [How to buy shopping cart software](#how-to-buy-shopping-cart-software) - [Implementation of shopping cart software](#implementation-of-shopping-cart-software) - [Shopping cart software trends](#shopping-cart-software-trends) ## Learn More About Shopping Cart Software ### What is shopping cart software? Shopping carts or shopping cart software are tools used by companies to sell products and services online. For customers, it facilitates the overall process of browsing through the products, adding products to the cart, and making a payment to purchase the products in an online store. More advanced tools integrated with the online shopping cart enable unique customization for the customers. For businesses, it allows them to collect multiple data and dive deeper into the customers’ purchasing patterns helping them make better sales and marketing decisions. In its most basic form, shopping carts bridge the gap between the buyer and seller in an [e-commerce](https://learn.g2.com/hub/e-commerce) ecosystem. At best, an e-commerce shopping cart meets the requirements of both the business and its customers proportionately. ### What are the common features of shopping cart software? Shopping cart solutions provide a wide range of features that vary by vendor. However, there are some common features buyers must keep in mind before making a purchase. - [Catalog management](https://www.g2.com/articles/catalog-management) **:** A shopping cart allows a listed representation of all the items or stock keeping units (SKUs) that the buyer sells online. Clear product titles, images, price details, and an option to edit quantity or size help improve the overall usability of the cart. This information helps buyers find, add, or delete items from the cart, across their preferred categories.  - **Abandoned cart solutions:** [Shopping cart abandonment](https://learn.g2.com/cart-abandonment) is a recurrent issue for e-commerce stores. Most of the time, customers don’t buy and simply browse for options, which leads to abandoned carts. Abandoned cart savers help marketers target the buyer by sending messages, emails, and notifications to remind them of the products left in the cart. - [Payment gateway](https://www.g2.com/glossary/payment-gateway-definition) **integration:** Online shopping cart software must provide its customers with a seamless payment experience as it is a crucial part of the overall checkout process. Payments made via debit or credit cards, e-wallets, cash on delivery (COD), etc. must be seamlessly accepted. The more payment methods offered, the more likely it is to address the customer’s preferred payment.  - **Tax and shipping rates calculation:** Enabling automatic sales tax calculation allows users to know how much tax is implemented into their product and improves overall business transparency. Shopping cart software also calculates shipping rates based on the billing address provided by the customer. - **User-friendly interface:** Customers must feel comfortable navigating through the shopping cart to the final checkout. A complicated [user interface](https://www.g2.com/glossary/user-interface-definition) poses a risk to customer engagement and conversion. To maximize [user experience](https://www.g2.com/glossary/user-experience), e-commerce websites along with online cart systems make it easier for customers to shop. ### Who uses online shopping cart software? Shopping cart platform simplifies the relationship between buyer and seller by handling multiple activities in the business process. Below are some common users of the software. - **E-commerce professionals:** E-commerce professionals who manage an online storefront and sell their products or services to customers worldwide must integrate shopping cart software into their existing websites. The type of e-commerce shopping cart needed can be decided by considering the nature of the business, target market, and product offerings. - **Web developers:** Developers who work for e-commerce companies often customize shopping carts to make them easier to use or to integrate them with other solutions, such as [accounting](https://www.g2.com/categories/accounting?source=search). While shopping cart software provides standard online stores, customization is often needed for advanced features. This is particularly important for free open-source shopping cart products with limited functionality. - **Web designers:** Designers are responsible for creating intuitive and visually appealing shopping cart interfaces. They focus on optimizing navigation and reducing friction points to enhance the user experience and lower cart abandonment rates on [e-commerce websites](https://learn.g2.com/e-commerce-website). ### What types of shopping cart software exist? Every e-commerce site must have a shopping cart functionality that enables customers to buy their desired products. Shopping carts are differentiated by how they’re integrated into a website and how the backend process is managed.  #### Fully-hosted shopping carts These are [software-as-a-service (Saas)](https://www.g2.com/articles/what-is-saas)e-commerce solutions that are fully owned and managed by vendor firms. Hence, the company that created it handles all the development and upgrade of the software. These hassle-free solutions only require a monthly fee or subscription-based pricing to access all the vendor’s core features. The user just needs to sign up and set up a store. #### Open-source shopping carts These are 100% customized solutions that a user can host on their own server. As they are freely available, self-hosted shopping carts allow any developer to access the source code and modify cart templates as per requirements. While they have their advantages, managing such open-source software could require high expertise. In most cases, finding centralized [customer support](https://www.g2.com/glossary/customer-support-definition) could be a real struggle in case of any technical issue. #### A hybrid of online and self-hosted options Self-hosted solutions are usually free but limited in functionality, while SaaS solutions require a paid subscription to use more advanced features, customizations, and customer support. To provide the best of both worlds, some vendors offer both options, combining the flexibility of open-source software with the convenience of a SaaS platform. This approach allows businesses to customize their e-commerce experiences while relieving them of the complexities of hosting, security, and infrastructure management. ### What are the benefits of shopping cart software? A good selection of shopping cart platforms is highly essential for all e-commerce efforts.  - **Convenient shopping:** Buyers shop online only because they don’t want to go through the tedious process of shopping in-store. Hence, online shopping carts need to provide basic convenience features like catalog management, abandonment cart saver, payment gateways, coupons and discounts, and a grievance redressal system. - **Improved order management:** This software enables sellers to easily track an order from its point of placement to its point of delivery. It notifies sellers each time a new order is placed or an existing order is canceled. It also notifies details needed to process an order, such as product variants, item codes, order number, shipping, and payment details. - **Data collection and analysis:** Shopping cart solutions contain various data points, such as sales, marketing, or inventory management data, that influence the overall buying process. Hence, it is essential to have an analytical capability that can be integrated into shopping cart software to export this data in different formats for further analysis. ### Challenges with e-commerce shopping cart While shopping cart software ensures reliability and convenience, there are potential challenges that a business or customer might have to deal with.  - **Frauds and security** : Shopping cart solutions must ensure 100% secure online operation against [data breaches](https://www.g2.com/articles/data-breach) and protection of consumer data against possible theft. To protect user privacy such as credit card numbers or bank details, the software must be [SSL (secure socket layer)](https://www.g2.com/glossary/ssl-definition) certified and [PCI (payment card industry) compliant](https://www.g2.com/glossary/pci-compliance-definition).  - **Errors, crashes, and load time** : There are chances that a shopping cart might show some errors while calculating the overall price of products. Similarly, website crashes and load time are the most common issues that make an e-commerce cart dysfunctional. It is essential to make sure the site is up to date and there are no issues. - **No guest checkout:** Forcing customers to create an account before purchasing can discourage impulse buys and lead to more abandoned carts, as many shoppers prefer the ease of a quick guest checkout. ### What does shopping cart software cost? Shopping cart software pricing can vary widely based on features, scalability, and support.  Many platforms offer free plans with limited features, making them ideal for small businesses or startups. Monthly subscriptions generally range from $20 to $300+, with higher-tier plans providing more advanced options. Annual subscriptions often come with discounts of 10% to 20%. Some platforms also charge transaction fees per sale. Enterprise-level solutions may offer custom pricing based on specific business needs, and additional tools or integrations can incur extra charges.  There are also freemium models that let businesses try basic versions before committing to upgrades. When choosing a plan, it’s essential to consider all costs, including potential hidden fees and scalability. _Always check the vendor's website for accurate pricing information._ ### Which companies should buy online shopping cart software? Businesses that sell products or services online benefit from shopping cart software. Here’s a closer look at the types of businesses that should consider investing in it. - **E-commerce retailers:** Businesses running online stores need shopping cart software. From platforms like Amazon to small stores, whether they sell electronic goods or clothes use it to manage product listings, simplify the checkout process, and securely handle payments. - **Subscription-based businesses:** Companies offering recurring services or products, like streaming platforms (Netflix) or subscription box services, benefit from shopping cart features that support automated billing and subscription management. - **Food and beverage businesses:** Restaurants, cafes, and food delivery services use shopping carts for online ordering systems. - [Business-to-business (B2B)](https://www.g2.com/glossary/b2b-definition) **companies:** Businesses selling to other businesses like Grainger often require shopping cart features like bulk order processing, invoice generation, and custom pricing. ### What are the alternatives to shopping cart software? Alternatives that can replace this type of software, either partially or completely: - [E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms): These are primarily B2C software but few vendors operate on B2B as well. E-commerce software acts as a one-stop solution for someone who wants to build a business online and is looking for a platform to start. Most of the e-commerce platforms come with an integrated shopping cart feature. Some of the leaders in this category, according to [G2’s Fall 2024 Grid Report](https://www.g2.com/reports/5257cd31-61ad-44c8-8d73-1c2d9f39e2c8/preview), include [Shopify](https://www.g2.com/products/shopify/reviews), [WooCommerce](https://www.g2.com/products/woocommerce/reviews), [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-commerce-for-b2c/reviews), and [Wix](https://www.g2.com/products/wix/reviews). ### Software related to shopping cart software Related solutions that can be used together with shopping carts include: - [Payment gateways](https://www.g2.com/categories/payment-gateways): Payment gateways act as a platform that allows customers to pay for the products or services they purchase from the e-commerce platform. Hence, it is essential to integrate a secure payment gateway into the shopping cart for seamless payment processing. It is possible to find a free shopping cart solution, but every payment gateway charges a transaction fee on each order they process.  - [E-commerce tools](https://www.g2.com/categories/e-commerce-tools)[:](https://www.g2.com/categories/e-commerce-tools) E-commerce software or tools are integrated with e-commerce platforms to make business processes more efficient and productive. These are functionality-based solutions that help in email automation, creating website widgets, data collection, and migration on the e-commerce platform. ### How to buy shopping cart software To select the best shopping cart software for your business, follow the steps below. #### Requirements gathering (RFI/RFP) It’s essential to pick the right online shopping cart for a business. Gathering individual requirements and comparing them with the features provided by the vendor makes the task easier. Some carts provide advanced features but impose restrictions as per different price packages. While others might be cheap but lack some of the basic features required to qualify as a good shopping cart. Requirements for shopping cart software selection vary by [company size](https://learn.g2.com/business-size). Small businesses typically have a limited budget and hence opt for specific functionalities like catalog management, abandonment cart saver, and online payment gateways. Mid—and large-size businesses would go for something that charges a premium but must be equipped with advanced features that support customization and integration with other tools like [Google Analytics](https://www.g2.com/products/google-analytics/reviews?source=search), [customer relationship management (CRM)](https://www.g2.com/categories/crm?source=search), point-of-sale, and marketing tools. #### Compare shopping cart software products The software demo is a crucial step before deciding which product to opt for. E-commerce websites must be compatible with the shopping cart to handle the traffic. The volume of business and website bandwidth are some of the metrics buyers should keep in mind before shortlisting vendors. Once that is done, each vendor should be given a chance to deploy their software, run a demo, and go through the purchasing process that the buyer would follow in a real shopping scenario. #### Selection of shopping cart software **Choose a selection team** Selecting a team consisting of experts from all the teams that will use the software is highly essential in the purchasing process. Typically, they should include team members or leads who will use the software, those in charge of the software budget, executives who will sign off on the software purchase, IT personnel responsible for implementation and maintenance of the software, and management who will oversee the entire process.  **Negotiation** The process of negotiation is important to decide and bring onboard the final vendor. It generally happens after an in-depth analysis and discussion on [requests for proposals (RFP)](https://www.g2.com/articles/rfp-request-for-proposal)/requests for information (RFIs) offered by multiple vendors. The final negotiation generally takes place between two selected vendors out of which one is selected based on the services, prices, and discounts offered on the deal.  **Final decision** The final decision should be taken after all the data and information related to the software from the vendor are analyzed properly. ### Implementation of shopping cart software #### How is the software implemented? Businesses can implement shopping cart software into their e-commerce website either during the start of their [business operations](https://learn.g2.com/business-operations) or they can switch from existing software vendors to another as per contract or business requirements.  #### Who is responsible for implementation? Implementation of this software is handled by a designated team that consists of project managers from vendors or technical experts from its partners, as well as an in-house technical team led by technical consultants and supported by the IT department.  #### What does the implementation process look like? The implementation process isn't always easy. Basic shopping cart software for small companies requires less effort to implement. However, mid- or large-sized enterprises seeking shopping cart software with advanced features would find it complicated and require technical expertise to implement. First, shopping cart software stores various data. If a business is switching from one vendor to another, it is essential to migrate the existing data, such as sales data, inventory data, and so on, to the new platform. This secures the data and minimizes the risk of data loss. Secondly, after the software is implemented, a demo test should be conducted to check its compatibility and performance with the company's other software. Any bugs or issues should be fixed quickly to ensure the system's smooth operation during a real buying scenario. Thirdly, users need to get accustomed to the new software before they start using it frequently. Different departments would require different modules of the software to learn. For instance, the sales team might use a different module than customer support or inventory. Proper training and guidance must be provided to the employees for ease of use. #### When should you implement the software? Prior planning and scheduling of the software's implementation are essential to avoid problems during go-live. It is also recommended to inform all the departments and stakeholders (vendor, partner, employees, customers, etc.) associated with the software for day-to-day operations. ### Shopping cart software trends - **Personalized shopping carts** : Increased competition forces companies to go beyond general configuration and optimize customers' buying experience by offering features like tailored product recommendations, targeted marketing, and customized checkout experience. Website builders and shopping cart software developers are more focused on developing tools that make customers feel more welcome and address specific needs. - **Voice search** : Voice search is getting increasingly popular for activities like ordering products, tracking packages, and finding product information. Businesses must optimize their product listings and descriptions for voice-based searches to stay competitive. - [Augmented reality (AR)](https://www.g2.com/glossary/augmented-reality-definition): The use of AR allows customers to preview products in their environment before purchasing. This feature enhances the shopping experience, making it more interactive and increasing conversion rates. - **Mobile shopping** : [Mobile commerce](https://www.g2.com/glossary/mobile-commerce-definition) is becoming a cornerstone of e-commerce, with many shopping cart platforms offering mobile-responsive pages by default to cater to the growing number of smartphone users. - [AI chatbots](https://www.g2.com/categories/ai-chatbots): These are valuable tools for providing round-the-clock customer support. They can handle common queries and guide customers through their shopping experience, improving satisfaction while reducing the need for human intervention.