
Impact is, by far, the most advanced network in the context of affiliate marketing. My favorite aspect is the freedom and personalization of reporting allowed by Datalab, which is fundamental for my job as a media specialist. It saves me precious time that I previously spent on platforms like Looker Studio to present data, since I can now create multiple custom reports with different visuals directly inside Impact. Review collected by and hosted on G2.com.
Sadly, one of Impact’s best tools, Optimization Suite, isn’t available inside Datalab. This is a problem because I can’t present partner performance alongside its optimization metrics, like Incrementality. Having that information available in Datalab would be a huge improvement and would help build dashboards focused on monitoring optimization success. Review collected by and hosted on G2.com.






