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impact.com Reviews & Product Details

impact.com Overview

What is impact.com?

impact.com/performance is the only unified partnership management platform with comprehensive tools to help you run sophisticated affiliate, influencer, and customer referral marketing programs. The impact.com/performance platform makes it simple to build high-value partnerships with any type of partner, allowing you to reach new audiences at every stage of the buyer's journey—efficiently and at scale. Founded by industry veterans in 2008, impact.com is a leading global platform trusted by more than 3,500 brands of every size, from early-stage startups to large enterprises.

impact.com Details
Product Website
Languages Supported
Afrikaans, German, English, French, Spanish, Chinese (Simplified), Chinese (Traditional)
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Product Description

impact.com’s flagship product, impact.com/performance, helps you get the most out of your affiliate partnerships to drive rapid and efficient revenue growth. Within the impact.com/performance platform, connect with valuable and diverse partners using powerful discovery tools and a vetted marketplace of over 330K+ partners. Understand the true incremental value of your partnerships with cookieless tracking, end-to-end monitoring, and cross-channel reporting. Become more efficient by automating your most time-consuming tasks, such as partner contract management, payouts, and communications. The impact.com team is here to help you succeed with support that removes the stress of migrations, onboarding, day-to-day management, strategic planning, and so much more.

How do you position yourself against your competitors?

Unlike other affiliate platforms, impact.com/performance is:

Diversified
impact.com/performance is the only partnership management platform that allows you to easily work across multiple program types, control the way you source partnerships (direct or marketplace), and scale across diverse geographies.

Unified
impact.com/performance is the only unified platform in the partnerships ecosystem with purpose-built workflows for unique partner types, connected by a common platform to discover, contract, track, and pay all partners. One login, one account structure, and one interface for one unified system of record to manage all partnerships.

Brand Safe
impact.com/performance is the only platform with integrated tools that allow you to see the complete picture and understand the true value of your partnerships. A vetted marketplace, brand safety and monitoring tools, and automated global tax/payment processes help you build quality partnerships at scale.


Seller Details
Seller
Impact
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@impactdotcom
7,854 Twitter followers
LinkedIn® Page
www.linkedin.com
2,945 employees on LinkedIn®
Description

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B
B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.


Courtney P.
CP
Overview Provided by:

Recent impact.com Reviews

Stephanie S.
SS
Stephanie S.Mid-Market (51-1000 emp.)
4.0 out of 5
"Great Affiliate Platform"
Impact has a lot of great reporting tools. If a client is willing to integrate a large amount of data then these reports are even more effective. I...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Seamless and data driven platform that answers all the right questions"
The ease of the features and the super helpful help desk pages
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Impact is the best affiliate network out there!"
It is very user friendly. There are countless step by step guides and tutorials to do anything you are looking to do in the platform. Our CSM is ve...
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1,073 impact.com Reviews

4.5 out of 5
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1,073 impact.com Reviews
4.5 out of 5
1,073 impact.com Reviews
4.5 out of 5

impact.com Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for impact.comQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Stephanie S.
SS
Associate Director- Affiliate Partnerships
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about impact.com?

Impact has a lot of great reporting tools. If a client is willing to integrate a large amount of data then these reports are even more effective. If you're assigned a strong impact rep they are extremely responsive. Their tech and support team are also responsive via email or through instant chats on the platform. There is also a new scheduling tool in the program for contract changes like promo code exceptions and CPA increases that make scheduling these changes more seamless. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

Setting up challenging contracts and exceptions are not as intuitive. Some impact reps are slower to respond than others so the agency experience really depends on the rep you are assigned to. Their marketplace can be challenging as a lot of low quality partners are 'verified' so more vetting has to fall on the brand or agency side to ensure high quality partners enter the program. Review collected by and hosted on G2.com.

What problems is impact.com solving and how is that benefiting you?

Impact is the hub to our entire affiliate client operation so it is our source of truth in reporting and helps us control our publisher terms and relationship. Review collected by and hosted on G2.com.

Tori P.
TP
Affiliate Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about impact.com?

The platform is very user friendly and offers a variety of add-ons and tools for scaling clients' programs. I also like when a brand has a dedicated CSM at Impact. This open communication streamlines efforts very effectively. I use Impact daily and if I can't find something right away, Impact support and/or a dedicated CSM is very timely with responses and helpfulness.

Integration and implementation is very easy with the Shopify Plug In and other Plug In options. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

The dashboard is specific to the user. Depending on the brand, I will update the dashboard and/or pin reports or build reports. However, when I update these things, the client or other users on the account do not see them and have to go find the build reports or update their dashboard similarly if they'd like. It would be nice if these updates were for the program overall rather than per user. Review collected by and hosted on G2.com.

What problems is impact.com solving and how is that benefiting you?

Incrementality and leapfrogging reports are very helpful in creating a big picture for the client and proving our efforts. Review collected by and hosted on G2.com.

Open Discussions in impact.com
RAJ G.
RG
software engineer
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about impact.com?

The best things about the impact is one the best and large market where we can sell out product and any one create as a affiliate marketer promote the product and earn money. It is very simple and easy to use and its implementation is also very easy.And its has lots of features most of the affiliate network are available are in one place. Customer Support are very friendly and helpful. And its integration in blog or website are very easy.And very easy and daily to use. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

One things impact will improve as a affiliate marketer when we apply to promote any product or service then we can't apply easily we apply individually that network. Review collected by and hosted on G2.com.

What problems is impact.com solving and how is that benefiting you?

when we are unable to promote and join the affiliate network then i will send the message of support system they will guide me how to apply as a individual network on them. Review collected by and hosted on G2.com.

Open Discussions in impact.com
Leyla P.
LP
Founder at Motherhood Diaries | Parenting Advocate | Community Builder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about impact.com?

Impact.com provides an intuitive platform for managing affiliate campaigns. The ability to create custom links quickly and efficiently is a huge plus. I also appreciate the wide range of well-known brands available to work with, many of which align perfectly with my niche as a content creator. The platform’s analytics features make it easy to track performance and optimise campaigns. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

While the platform is robust, the approval process for certain brand applications can feel slow at times. It would be helpful if more brands offered instant approval for smaller publishers. Additionally, the dashboard could benefit from more customisation options to better suit individual user needs. Creatives are few and far between and please offer more sponsored opportunities as a lot of them are based around influencing via social media Review collected by and hosted on G2.com.

What problems is impact.com solving and how is that benefiting you?

Impact.com helps streamline the process of affiliate marketing by providing an easy-to-use platform for tracking earnings and managing multiple brand relationships. It eliminates the need for juggling several affiliate programs, consolidating everything in one place. This saves me time and provides me with actionable insights, allowing me to focus on creating quality content while optimising revenue streams. Review collected by and hosted on G2.com.

LaShae S.
LS
Social Media Strategist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about impact.com?

I like that impact.com/performance has a dashboard on the home page that helps you see how well your links are performing via analytics. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

As a new user of the platform I don't find it the clearest to navigate initially. I think it would be helpful to have prompts and clear pathways to customer support especially for those who check and use the site frequently. Review collected by and hosted on G2.com.

What problems is impact.com solving and how is that benefiting you?

I am a Walmart Creator. After getting approved for the program and using affiliate links there was a small hyperlink that said for the most accurate updates to view on impact.com. I didn't know that I would have to check a second website to see how well my content was performing. It isn't clarified initially upon signup. Once I created an impact account it was fairly easy to see how well my content was performing but I don't like that it takes a few days to update. When you want to see in real time how well content is performing it isn't all that helpful. It's beneficial once populated in helping me track my marketing analytics as an influencer who uses affiliate marketing to monetize. Review collected by and hosted on G2.com.

Leah V.
LV
Performance Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about impact.com?

The platform has the best user interface out of all the affiliate networks

It is the most intuative for new hires to learn

They have very detailed reports such as detailed referral url reports where you can see exactly which of your partner's articles have generated sales

Very easy reverals process with also an option for bulk upload reversals

The terms are extremely customizable. I have set up highly complex commissioning tiers and never felt limited by the set up. Including individual product sku commissioning, multi step funnel commissioning stages, coupon code/product exclusions, new vs return, tiered payouts, % and flat fee, as well as hybrid with minimums and maximums.

Recruitment is easy with their marketplace of publishers as well as being able to search outside of Impact for new publishers.

Influencer tracking is more accurate than most other networks due to the coupon codes being able to automatically track anytime they are used. Since certain social media platforms like insta and tiktok don't have direct links in posts the coupon code is a great way to ensure all sales are tracked.

They aquired Affluent quite awhile back and that has led to them having a really sweet data lab where you can build fully customized reporting dashboards which make reporting to c-suite a breeze.

Detailed transaction tracking that shows every single click along their purchase journey with date and time as well as every publisher that was apart of their sale path.

Their service team is real people helping you with support tickets, you get an account manager to help guide you on best ways to use Impact, they have a nice education platform for those unfamiliar with affiliate/Impact to learn the ins and outs, and also live webinars that are fun and often share all the cool new updates they are doing.

Implementation is straighforward for those familiar with Google Tag Manager or that have a tech resource in-house/avaliable.

Integrates well with our company reporting (Google Analytics, PowerBI, and Appsflyer).

While I was working at an affiliate agency I had clients across every single affiliate network. I learned them all front to back and I used all of them daily. Impact was by far my favorite to use and always my first recommendation to clients shopping around. When I switched over from the agency side to a brand my main requirement when selecting my next job was that their affiliate program must be in Impact. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

I wish it was more user friendly to bulk add publishers to groups. Often I am wanting to bulk add them in the marketplace filtering, approved application page, or publisher reporting. Exporting the publisher's ids and importing to the group is easy but not the fastest flow.

I wish that there was a place to look at all past recruitment emails (like how there is for newsletters) and a way to save recruitment email templates.

I'd love to get a quarterly top publishers in your industry report that shows average program commissioning, top revenue generation publishers in the industry by publisher type, and highest new performers that have grown the most QoQ. Cj does this and I really enjoyed it.

Mobile app tracking can be a bit trickier than web. Perhaps Impact could develop a closer relationship with Appsflyer support in regards to fixing tracking issues as the customer tends to be the middle man between the two networks when trying to fix an issue. Review collected by and hosted on G2.com.

What problems is impact.com solving and how is that benefiting you?

Impact is allowing us to pay commission out to partners that are recommending us to their readers. From tracking to payout, it is all automated and works 1000X better than the in-house program the business had previously built to fill this role. It allows me to do my job better as the tracking and commissioning are automated and it makes managing a program with over 900 existing partners a breeze. This allows me to focus on getting new partners in rather that maintaining the workflows for the existing partners. Review collected by and hosted on G2.com.

Joshua T.
JT
Member Board Of Directors
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about impact.com?

The platform is incredibly comprehensive. The features are extensive, so much so that we only take advantage of a small portion. The implementation was straightforward, so that made it easy. We use the platform hundreds of times a day and the reporting continues to improve in detail level. But the absolute best part of Impact is their account management and support: they are like an extension of the team and incredibly proactive. We could not be happier. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

Their reporting can be a bit overwhelming, but manageable. As they introduce new features, the costs are a little prohibitive, but for their core service, it's a bargain. Review collected by and hosted on G2.com.

What problems is impact.com solving and how is that benefiting you?

Our large affiliate program is completely tied to the Impact platform. It allows our affiliates to receive payments in every currency and every method. The tracking is superb and real-time. We have run our program using in house tools and other competitors; Impact makes them all look like second tier solutions. Review collected by and hosted on G2.com.

MM
E-Commerce Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about impact.com?

Our team relies on Impact daily. I appreciate that they have developed a suite of tools that helps us manage our brand’s online presence in more than just affiliate marketing. One being the Creator platform which has increased our visibility and organization of our influencer campaigns. Prior to using Impact Creator, we were manually managing these with a bit of scattered procedures and content storage. Creator discoverability is also another huge tool in our proverbial belt. Within Impact, I’ve enjoyed seeing constant improvements to the platform, especially in the reporting area. Benchmark reports has helped us gain insight into our partner presence and others in our industry. Having been with Impact for over 5 years now, I can say that I am pleased with everyone who has been a part of our dedicated Impact team. Our suggestions are always acknowledged and we see improvements based on our feedback quite often. The team support is beyond any other platform I’ve worked with. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

At times our program has been negatively effected by new features not being fully tested in action at their launch. That being said, the Impact team is always receptive to our feedback and works through the hiccups with us closely, and even at times offered credits for our disruption in paid features. Review collected by and hosted on G2.com.

What problems is impact.com solving and how is that benefiting you?

Streamlining the organization of our program management. The efficiency of having all of their capabilities on one platform has been extremely helpful to our team. Cutting down on lost time moving across previous platform hosts. This has also improved our ability to see how our brand is presented online. Review collected by and hosted on G2.com.

Mark M.
MM
Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about impact.com?

It's great for making connections with brands for affiliate deals and tracking the connected sales. All clicks and sales are properly tracked and can be viewed, and payments are made for those on a regular basis. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

The platform's technology regarding messaging, brand content creator partnerships, and any form of conversation is a complete disaster.

Example: You go to the message center, and instead of being a full screen, it's a tiny window that shows one message at a time and doesn't allow you to go to older messages. It's clear that have put all the money into developing the affiliate side, not the partnerships program or messaging. Review collected by and hosted on G2.com.

What problems is impact.com solving and how is that benefiting you?

As a content creator and magazine owner, it's great for landing and tracking affiliate programs. I manage over 25 through there and it's easy to create links, see there success and get paid out through the platform. Review collected by and hosted on G2.com.

Rajeev B.
RB
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: In-app
(Original )Information
What do you like best about impact.com?

As an approved publisher, the affiliate dashboard is excellent with all the features that we can imagine. There is transparency with affiliate sales recorded and updated accurately. The response by customer support through tickets is within minutes once we raise any query. For advertisers, they have launched a free learning platform on how to manage affiliate campaigns. I have observed while on LInkedin that Impact Radius is also great for its employees. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

Till now, I have no complaints. Yes, they do charge 860 INR or so whenever actual payment processed to affiliates but any software company has to generate revenue in order to operate. Review collected by and hosted on G2.com.

What problems is impact.com solving and how is that benefiting you?

Impact.com helps our websites monetize through affiliate marketing by getting associated with advertisers as prominent as HubSpot, Edx, Coursera, Udacity, Remote, Liquid Web, NameCheap, and Tailwind. While we focus on generating informative content, Impact.com takes care of monetization. Review collected by and hosted on G2.com.