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Best Attribution Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Attribution software is used by companies to determine how actions, events, or touch points during the prospecting and sales processes contribute to the success of their marketing and sales teams. Companies use this software to assign a value to any factor that may contribute to a sale's success based on its influence on the customer or prospect during the interactions with the company.

Marketing attribution software is usually a hub software that collects data from other marketing and software tools. It commonly integrates with tools used by sales, marketing, or public relations departments, like CRM software, marketing automation software, email marketing software, email tracking software, and sales analytics software.

Solutions in this category are differentiated based on the type of platform performing said attribution. Certain all-in-one platforms have attribution capabilities in addition to marketing features, like the CRM software mentioned above, which has marketing automation features. Alternatively, there are standalone products that exclusively offer attribution tools and offer limited or no other functionality.

To qualify for inclusion in the Attribution category, a product must:

Track multiple marketing and communication channels, like TV, social media, phone, email, and digital advertising channels, to capture data on the interactions between the company and its prospects or customers
Use multiple attribution models like single-touch attribution, when all attribution is assigned to only one event, fractional attribution that includes multiple events in the attribution, with equal or different weights, or algorithmic attribution, which uses data science for advanced attribution criteria and models
Provide dashboards and visualizations based on relevant historical data and user-defined key performance indicators (KPI) for users to understand which activities performed better and why
Integrate with software solutions used by sales, marketing, or public relations departments

Best Attribution Software At A Glance

Best for Small Businesses:
Best for Mid-Market:
Best for Enterprise:
Highest User Satisfaction:
Best Free Software:
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Best for Enterprise:
Highest User Satisfaction:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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99 Listings in Attribution Available
(12,342)4.4 out of 5
Optimized for quick response
3rd Easiest To Use in Attribution software
View top Consulting Services for HubSpot Marketing Hub
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20% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 40% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot is a comprehensive platform that allows users to manage tasks, send emails, make calls, launch ads, and analyze campaigns all in one place.
    • Reviewers appreciate HubSpot's user-friendly interface, its ability to simplify marketing automation, and its seamless integration with other tools, which allows for efficient work and effective campaign management.
    • Users reported issues with the platform's pricing, stating that it could be steep for small businesses or startups, and also expressed dissatisfaction with the limitations on advanced features and contact limits unless they upgrade their plan.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,203
    Features
    1,060
    Email Marketing
    892
    Intuitive
    780
    Helpful
    770
    Cons
    Limited Features
    654
    Missing Features
    633
    Learning Curve
    584
    Expensive
    459
    Complexity
    370
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Integrations
    Average: 8.6
    8.4
    Marketing Channels
    Average: 9.0
    8.2
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    804,639 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,117 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 40% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot is a comprehensive platform that allows users to manage tasks, send emails, make calls, launch ads, and analyze campaigns all in one place.
  • Reviewers appreciate HubSpot's user-friendly interface, its ability to simplify marketing automation, and its seamless integration with other tools, which allows for efficient work and effective campaign management.
  • Users reported issues with the platform's pricing, stating that it could be steep for small businesses or startups, and also expressed dissatisfaction with the limitations on advanced features and contact limits unless they upgrade their plan.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,203
Features
1,060
Email Marketing
892
Intuitive
780
Helpful
770
Cons
Limited Features
654
Missing Features
633
Learning Curve
584
Expensive
459
Complexity
370
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.6
Integrations
Average: 8.6
8.4
Marketing Channels
Average: 9.0
8.2
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
804,639 Twitter followers
LinkedIn® Page
www.linkedin.com
11,117 employees on LinkedIn®
(13,777)4.5 out of 5
Optimized for quick response
13th Easiest To Use in Attribution software
View top Consulting Services for ActiveCampaign
Save to My Lists
15% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,891
    Automation
    1,645
    Automations
    1,361
    Features
    1,269
    Email Marketing
    1,132
    Cons
    Learning Curve
    836
    Missing Features
    683
    Expensive
    568
    Limited Features
    541
    Limitations
    495
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    7.9
    Integrations
    Average: 8.6
    7.3
    Marketing Channels
    Average: 9.0
    7.1
    Single-Touch Attribution
    Average: 8.8
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for ActiveCampaign, left between February 2022 and May 2022.
    • Reviewers appreciate ActiveCampaign’s advanced automation capabilities and the ease of use regarding the ActiveCampaign’s contact management
    • Reviewers like the product’s robust feature set and particularly value the customer service provided, leading to more tailored features
    • Reviewers value the product’s wide array of integrations, but some have stated a desire for additional native integrations rather than reliance on third-party software
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,322 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    853 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,891
Automation
1,645
Automations
1,361
Features
1,269
Email Marketing
1,132
Cons
Learning Curve
836
Missing Features
683
Expensive
568
Limited Features
541
Limitations
495
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
7.9
Integrations
Average: 8.6
7.3
Marketing Channels
Average: 9.0
7.1
Single-Touch Attribution
Average: 8.8
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for ActiveCampaign, left between February 2022 and May 2022.
  • Reviewers appreciate ActiveCampaign’s advanced automation capabilities and the ease of use regarding the ActiveCampaign’s contact management
  • Reviewers like the product’s robust feature set and particularly value the customer service provided, leading to more tailored features
  • Reviewers value the product’s wide array of integrations, but some have stated a desire for additional native integrations rather than reliance on third-party software
Seller Details
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,322 Twitter followers
LinkedIn® Page
www.linkedin.com
853 employees on LinkedIn®

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(1,503)4.6 out of 5
Optimized for quick response
2nd Easiest To Use in Attribution software
View top Consulting Services for CallRail
Save to My Lists
20% off: $40/month
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our marketi

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Real Estate
    Market Segment
    • 76% Small-Business
    • 21% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • CallRail is a platform that allows businesses to create different phone numbers for each marketing channel, track calls, and gain insights into marketing and customer service efforts.
    • Users frequently mention the ability to transcribe calls, track marketing efforts, and the excellent customer service as key benefits of using CallRail.
    • Reviewers noted that the platform can be confusing to navigate, has issues with SMS and integration, and the AI used to summarize calls can make mistakes.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CallRail Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    110
    Features
    89
    Call Tracking
    82
    Helpful
    68
    Call Recording
    65
    Cons
    Missing Features
    36
    Expensive
    24
    Call Issues
    23
    Learning Curve
    22
    Number Issues
    22
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CallRail features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Integrations
    Average: 8.6
    8.7
    Marketing Channels
    Average: 9.0
    8.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CallRail
    Company Website
    Year Founded
    2011
    HQ Location
    Atlanta, GA
    Twitter
    @CallRail
    6,147 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    314 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our marketi

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Real Estate
Market Segment
  • 76% Small-Business
  • 21% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • CallRail is a platform that allows businesses to create different phone numbers for each marketing channel, track calls, and gain insights into marketing and customer service efforts.
  • Users frequently mention the ability to transcribe calls, track marketing efforts, and the excellent customer service as key benefits of using CallRail.
  • Reviewers noted that the platform can be confusing to navigate, has issues with SMS and integration, and the AI used to summarize calls can make mistakes.
CallRail Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
110
Features
89
Call Tracking
82
Helpful
68
Call Recording
65
Cons
Missing Features
36
Expensive
24
Call Issues
23
Learning Curve
22
Number Issues
22
CallRail features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.7
Integrations
Average: 8.6
8.7
Marketing Channels
Average: 9.0
8.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
CallRail
Company Website
Year Founded
2011
HQ Location
Atlanta, GA
Twitter
@CallRail
6,147 Twitter followers
LinkedIn® Page
www.linkedin.com
314 employees on LinkedIn®
(225)4.9 out of 5
Optimized for quick response
1st Easiest To Use in Attribution software
Save to My Lists
Entry Level Price:$30.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Construction
    Market Segment
    • 87% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WhatConverts Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    92
    Helpful
    56
    Ease of Use
    55
    Easy Setup
    33
    Call Tracking
    32
    Cons
    Integration Issues
    13
    Limited Integration
    13
    Expensive
    10
    Learning Curve
    9
    Limited Options
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WhatConverts features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.6
    9.4
    Marketing Channels
    Average: 9.0
    9.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Charlotte, NC
    Twitter
    @whatconverts
    261 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    31 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Construction
Market Segment
  • 87% Small-Business
  • 12% Mid-Market
WhatConverts Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
92
Helpful
56
Ease of Use
55
Easy Setup
33
Call Tracking
32
Cons
Integration Issues
13
Limited Integration
13
Expensive
10
Learning Curve
9
Limited Options
8
WhatConverts features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.6
9.4
Marketing Channels
Average: 9.0
9.3
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2014
HQ Location
Charlotte, NC
Twitter
@whatconverts
261 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
(919)4.5 out of 5
11th Easiest To Use in Attribution software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

    Users
    • Digital Marketing Manager
    • Owner
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 39% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Invoca Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    25
    Helpful
    24
    Customer Support
    20
    Analytics
    15
    Call Tracking
    14
    Cons
    Learning Curve
    9
    Steep Learning Curve
    8
    Inaccurate Data Analysis
    7
    Lack of Information
    7
    Inaccurate Reporting
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Invoca features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Integrations
    Average: 8.6
    9.1
    Marketing Channels
    Average: 9.0
    9.4
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Invoca
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @Invoca
    4,296 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    384 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

Users
  • Digital Marketing Manager
  • Owner
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 39% Small-Business
  • 33% Mid-Market
Invoca Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
25
Helpful
24
Customer Support
20
Analytics
15
Call Tracking
14
Cons
Learning Curve
9
Steep Learning Curve
8
Inaccurate Data Analysis
7
Lack of Information
7
Inaccurate Reporting
6
Invoca features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.8
Integrations
Average: 8.6
9.1
Marketing Channels
Average: 9.0
9.4
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,296 Twitter followers
LinkedIn® Page
www.linkedin.com
384 employees on LinkedIn®
(1,074)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Attribution software
View top Consulting Services for impact.com
Save to My Lists
100% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    impact.com/performance is the only unified partnership management platform with comprehensive tools to help you run sophisticated affiliate, influencer, and customer referral marketing programs. The

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 73% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Impact is a platform designed for managing affiliate campaigns, tracking performance, and handling various types of partnerships.
    • Users like Impact's user-friendly interface, advanced analytics, customizable workflows, and its ability to streamline partnership management, making it a powerful tool for optimizing performance marketing efforts.
    • Reviewers noted that some features of Impact are complicated or unused, and new users may find a learning curve when exploring all the functionalities available.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • impact.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    176
    Affiliate Marketing
    88
    Helpful
    79
    Customer Support
    70
    User Interface
    66
    Cons
    Technical Issues
    54
    Payment Issues
    46
    Poor Customer Support
    35
    Complexity
    33
    Learning Curve
    33
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • impact.com features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    7.9
    Integrations
    Average: 8.6
    7.3
    Marketing Channels
    Average: 9.0
    8.8
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Impact
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @impactdotcom
    7,854 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,945 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

impact.com/performance is the only unified partnership management platform with comprehensive tools to help you run sophisticated affiliate, influencer, and customer referral marketing programs. The

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 73% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Impact is a platform designed for managing affiliate campaigns, tracking performance, and handling various types of partnerships.
  • Users like Impact's user-friendly interface, advanced analytics, customizable workflows, and its ability to streamline partnership management, making it a powerful tool for optimizing performance marketing efforts.
  • Reviewers noted that some features of Impact are complicated or unused, and new users may find a learning curve when exploring all the functionalities available.
impact.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
176
Affiliate Marketing
88
Helpful
79
Customer Support
70
User Interface
66
Cons
Technical Issues
54
Payment Issues
46
Poor Customer Support
35
Complexity
33
Learning Curve
33
impact.com features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
7.9
Integrations
Average: 8.6
7.3
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Impact
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@impactdotcom
7,854 Twitter followers
LinkedIn® Page
www.linkedin.com
2,945 employees on LinkedIn®
(203)4.7 out of 5
Optimized for quick response
5th Easiest To Use in Attribution software
View top Consulting Services for Dreamdata
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dreamdata is a B2B marketing solution designed to connect marketing efforts directly to revenue outcomes, allowing businesses to optimize and automate their marketing strategies with confidence. By le

    Users
    • Head of Marketing
    • CMO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 56% Mid-Market
    • 38% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dreamdata Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    84
    Ease of Use
    72
    Analytics
    71
    Attribution Accuracy
    54
    Helpful
    50
    Cons
    Learning Curve
    31
    Missing Features
    20
    Lack of Information
    15
    Limitations
    13
    Complexity
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dreamdata features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.6
    9.5
    Marketing Channels
    Average: 9.0
    9.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2018
    HQ Location
    Copenhagen, Capital Region
    Twitter
    @DreamdataIO
    284 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    64 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dreamdata is a B2B marketing solution designed to connect marketing efforts directly to revenue outcomes, allowing businesses to optimize and automate their marketing strategies with confidence. By le

Users
  • Head of Marketing
  • CMO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 56% Mid-Market
  • 38% Small-Business
Dreamdata Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
84
Ease of Use
72
Analytics
71
Attribution Accuracy
54
Helpful
50
Cons
Learning Curve
31
Missing Features
20
Lack of Information
15
Limitations
13
Complexity
12
Dreamdata features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.6
9.5
Marketing Channels
Average: 9.0
9.3
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2018
HQ Location
Copenhagen, Capital Region
Twitter
@DreamdataIO
284 Twitter followers
LinkedIn® Page
www.linkedin.com
64 employees on LinkedIn®
(473)4.6 out of 5
4th Easiest To Use in Attribution software
View top Consulting Services for Triple Whale
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We help you get more accurate data, with all your channels integrated in one place, so you can make better, faster decisions for your ecommerce business. Triple Whale is the world’s first all-in-one

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 88% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Triple Whale Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Attribution Accuracy
    8
    Ease of Use
    7
    Insights
    7
    Data Comprehensiveness
    5
    Informed Decisions
    5
    Cons
    Improvement Needed
    4
    Limitations
    4
    Data Inaccuracy
    3
    Data Management
    3
    Setup Difficulties
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Triple Whale features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Integrations
    Average: 8.6
    9.0
    Marketing Channels
    Average: 9.0
    8.8
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2021
    HQ Location
    Columbus, US
    Twitter
    @triplewhale
    17,171 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    178 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We help you get more accurate data, with all your channels integrated in one place, so you can make better, faster decisions for your ecommerce business. Triple Whale is the world’s first all-in-one

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 88% Small-Business
  • 12% Mid-Market
Triple Whale Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Attribution Accuracy
8
Ease of Use
7
Insights
7
Data Comprehensiveness
5
Informed Decisions
5
Cons
Improvement Needed
4
Limitations
4
Data Inaccuracy
3
Data Management
3
Setup Difficulties
3
Triple Whale features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.8
Integrations
Average: 8.6
9.0
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2021
HQ Location
Columbus, US
Twitter
@triplewhale
17,171 Twitter followers
LinkedIn® Page
www.linkedin.com
178 employees on LinkedIn®
(1,698)4.4 out of 5
Optimized for quick response
15th Easiest To Use in Attribution software
View top Consulting Services for Demandbase One
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 31% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a platform that provides resources for tracking performance, customizing outreach, and identifying high-value accounts, with a focus on account-based marketing.
    • Users like the platform's ability to provide granular insights and personalized targeting capabilities, its robust data analytics, and its comprehensive reporting tools which significantly improve lead generation and engagement rates.
    • Reviewers experienced issues with the platform's complexity and navigability, some found its integration with existing systems not seamless, and others mentioned limitations with the advertising platform and the accuracy of some data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    167
    Intent Data
    141
    Insights
    124
    Lead Generation
    112
    Intent Analysis
    94
    Cons
    Learning Curve
    48
    Steep Learning Curve
    38
    Complexity
    36
    Data Management
    35
    Missing Features
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Demandbase One features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    9.0
    Integrations
    Average: 8.6
    9.0
    Marketing Channels
    Average: 9.0
    8.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,833 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    981 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 31% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a platform that provides resources for tracking performance, customizing outreach, and identifying high-value accounts, with a focus on account-based marketing.
  • Users like the platform's ability to provide granular insights and personalized targeting capabilities, its robust data analytics, and its comprehensive reporting tools which significantly improve lead generation and engagement rates.
  • Reviewers experienced issues with the platform's complexity and navigability, some found its integration with existing systems not seamless, and others mentioned limitations with the advertising platform and the accuracy of some data.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
167
Intent Data
141
Insights
124
Lead Generation
112
Intent Analysis
94
Cons
Learning Curve
48
Steep Learning Curve
38
Complexity
36
Data Management
35
Missing Features
35
Demandbase One features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
9.0
Integrations
Average: 8.6
9.0
Marketing Channels
Average: 9.0
8.6
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,833 Twitter followers
LinkedIn® Page
www.linkedin.com
981 employees on LinkedIn®
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Flowcode is a technology platform designed to bridge the gap between the physical and digital realms, enabling brands to connect more effectively with their customers. By facilitating the capture of v

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 57% Small-Business
    • 27% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Flowcode is a QR code generator that allows users to create and customize QR codes, and track their usage.
    • Reviewers frequently mention the ease of use, the ability to customize QR codes including embedding logos, the flexibility to adjust the destination of the QR codes, and the valuable data points provided by the analytics tracking.
    • Users mentioned that the fee structure has become more expensive and limiting over time, the process of editing shortened links is cumbersome, the organization of QR codes can be frustrating, and there are restrictions on the colors available for designing the QR codes.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Flowcode Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    QR Code
    13
    Customization
    9
    Ease of Creation
    7
    Easy Creation
    6
    Cons
    Expensive
    7
    Pricing Issues
    6
    Subscription Costs
    5
    Limited Customization
    4
    Limited Options
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Flowcode features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Integrations
    Average: 8.6
    10.0
    Marketing Channels
    Average: 9.0
    10.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Flowcode
    Company Website
    Year Founded
    2019
    HQ Location
    New York, US
    Twitter
    @Flowcode
    1,502 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    130 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Flowcode is a technology platform designed to bridge the gap between the physical and digital realms, enabling brands to connect more effectively with their customers. By facilitating the capture of v

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 57% Small-Business
  • 27% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Flowcode is a QR code generator that allows users to create and customize QR codes, and track their usage.
  • Reviewers frequently mention the ease of use, the ability to customize QR codes including embedding logos, the flexibility to adjust the destination of the QR codes, and the valuable data points provided by the analytics tracking.
  • Users mentioned that the fee structure has become more expensive and limiting over time, the process of editing shortened links is cumbersome, the organization of QR codes can be frustrating, and there are restrictions on the colors available for designing the QR codes.
Flowcode Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
QR Code
13
Customization
9
Ease of Creation
7
Easy Creation
6
Cons
Expensive
7
Pricing Issues
6
Subscription Costs
5
Limited Customization
4
Limited Options
4
Flowcode features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
8.8
Integrations
Average: 8.6
10.0
Marketing Channels
Average: 9.0
10.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Flowcode
Company Website
Year Founded
2019
HQ Location
New York, US
Twitter
@Flowcode
1,502 Twitter followers
LinkedIn® Page
www.linkedin.com
130 employees on LinkedIn®
(34)4.9 out of 5
7th Easiest To Use in Attribution software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Cometly is a attribution cloud platform that enables businesses to get better accurate attribution for their ad campaigns and make smarter ad optimization decisions based on accurate data.

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 76% Small-Business
    • 24% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Cometly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Attribution Accuracy
    10
    Analytics
    9
    Customer Support
    9
    Ease of Use
    7
    Setup Ease
    7
    Cons
    Integration Issues
    4
    Setup Issues
    2
    Ads Integration
    1
    Expensive
    1
    Filtering Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Cometly features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.3
    9.0
    Integrations
    Average: 8.6
    9.1
    Marketing Channels
    Average: 9.0
    9.9
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Cometly
    Year Founded
    2021
    HQ Location
    Newtown, Pennsylvania
    Twitter
    @CometlyApp
    1,775 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    8 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Cometly is a attribution cloud platform that enables businesses to get better accurate attribution for their ad campaigns and make smarter ad optimization decisions based on accurate data.

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 76% Small-Business
  • 24% Mid-Market
Cometly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Attribution Accuracy
10
Analytics
9
Customer Support
9
Ease of Use
7
Setup Ease
7
Cons
Integration Issues
4
Setup Issues
2
Ads Integration
1
Expensive
1
Filtering Issues
1
Cometly features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.3
9.0
Integrations
Average: 8.6
9.1
Marketing Channels
Average: 9.0
9.9
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Cometly
Year Founded
2021
HQ Location
Newtown, Pennsylvania
Twitter
@CometlyApp
1,775 Twitter followers
LinkedIn® Page
www.linkedin.com
8 employees on LinkedIn®
(179)4.7 out of 5
6th Easiest To Use in Attribution software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Amplify your performance and partnerships by upgrading to a Partner Marketing platform that goes beyond managing affiliates: Track every performance channel, integrate your tech stack and drill down i

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 83% Small-Business
    • 15% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Everflow Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    18
    Customer Support
    15
    Helpful
    9
    Reporting
    9
    Analytics
    7
    Cons
    Improvement Needed
    4
    Poor UI
    4
    Limited Functionality
    3
    Dashboard Issues
    2
    Layout Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Everflow features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    8.5
    Integrations
    Average: 8.6
    8.9
    Marketing Channels
    Average: 9.0
    9.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Everflow
    Year Founded
    2016
    HQ Location
    Mountain View, California
    LinkedIn® Page
    www.linkedin.com
    96 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Amplify your performance and partnerships by upgrading to a Partner Marketing platform that goes beyond managing affiliates: Track every performance channel, integrate your tech stack and drill down i

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 83% Small-Business
  • 15% Mid-Market
Everflow Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
18
Customer Support
15
Helpful
9
Reporting
9
Analytics
7
Cons
Improvement Needed
4
Poor UI
4
Limited Functionality
3
Dashboard Issues
2
Layout Issues
2
Everflow features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
8.5
Integrations
Average: 8.6
8.9
Marketing Channels
Average: 9.0
9.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Everflow
Year Founded
2016
HQ Location
Mountain View, California
LinkedIn® Page
www.linkedin.com
96 employees on LinkedIn®
(29)4.7 out of 5
10th Easiest To Use in Attribution software
Save to My Lists
Entry Level Price:$99.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ThoughtMetric helps e-commerce companies solve marketing attribution and make data driven decisions to scale revenue. Built to empower e-commerce marketers, ThoughtMetric integrates with the large

    Users
    No information available
    Industries
    • Retail
    Market Segment
    • 90% Small-Business
    • 10% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ThoughtMetric Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Analytics
    12
    Attribution Accuracy
    11
    Insights
    11
    Customer Support
    9
    Cons
    Ads Integration
    3
    Data Inaccuracy
    3
    Data Management Issues
    3
    Missing Features
    3
    Lack of Customization
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ThoughtMetric features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    9.3
    Integrations
    Average: 8.6
    9.3
    Marketing Channels
    Average: 9.0
    9.1
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    HQ Location
    Boston, MA
    Twitter
    @thoughtmetric
    23 Twitter followers
    LinkedIn® Page
    linkedin.com
    2 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ThoughtMetric helps e-commerce companies solve marketing attribution and make data driven decisions to scale revenue. Built to empower e-commerce marketers, ThoughtMetric integrates with the large

Users
No information available
Industries
  • Retail
Market Segment
  • 90% Small-Business
  • 10% Mid-Market
ThoughtMetric Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Analytics
12
Attribution Accuracy
11
Insights
11
Customer Support
9
Cons
Ads Integration
3
Data Inaccuracy
3
Data Management Issues
3
Missing Features
3
Lack of Customization
2
ThoughtMetric features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
9.3
Integrations
Average: 8.6
9.3
Marketing Channels
Average: 9.0
9.1
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
HQ Location
Boston, MA
Twitter
@thoughtmetric
23 Twitter followers
LinkedIn® Page
linkedin.com
2 employees on LinkedIn®
(696)4.5 out of 5
Optimized for quick response
12th Easiest To Use in Attribution software
Save to My Lists
Entry Level Price:$79.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallTrackingMetrics is a global conversation analytics provider that gives marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and

    Users
    • Owner
    • President
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 68% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CallTrackingMetrics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Call Tracking
    7
    Attribution Accuracy
    5
    Call Recording
    5
    Customer Support
    5
    Helpful
    5
    Cons
    Difficult Navigation
    5
    Learning Curve
    5
    Expensive
    4
    Missing Functionality
    3
    Steep Learning Curve
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CallTrackingMetrics features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.6
    9.3
    Marketing Channels
    Average: 9.0
    8.5
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    231 Najoles Rd Suite 500, Millersville, MD 21108
    Twitter
    @CallTrac
    3,849 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    84 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallTrackingMetrics is a global conversation analytics provider that gives marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and

Users
  • Owner
  • President
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 68% Small-Business
  • 29% Mid-Market
CallTrackingMetrics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Call Tracking
7
Attribution Accuracy
5
Call Recording
5
Customer Support
5
Helpful
5
Cons
Difficult Navigation
5
Learning Curve
5
Expensive
4
Missing Functionality
3
Steep Learning Curve
3
CallTrackingMetrics features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.6
9.3
Marketing Channels
Average: 9.0
8.5
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2009
HQ Location
231 Najoles Rd Suite 500, Millersville, MD 21108
Twitter
@CallTrac
3,849 Twitter followers
LinkedIn® Page
www.linkedin.com
84 employees on LinkedIn®
(51)4.5 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fospha is the industry-leading solution powering profitable eCommerce growth. Bad marketing measurement is a $589bn problem, with 60% of revenue wrongly attributed by poor-fit platforms like GA and c

    Users
    No information available
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 49% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Fospha Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    17
    Ease of Use
    13
    Analytics
    12
    Customer Support
    11
    Helpful
    9
    Cons
    Missing Features
    8
    Limited Reporting
    5
    Dashboard Issues
    4
    Inadequate Reporting
    4
    Lack of Information
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Fospha features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.3
    8.0
    Integrations
    Average: 8.6
    8.8
    Marketing Channels
    Average: 9.0
    8.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Fospha
    Year Founded
    2017
    HQ Location
    Hammersmith, London
    Twitter
    @wearefospha
    620 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    105 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fospha is the industry-leading solution powering profitable eCommerce growth. Bad marketing measurement is a $589bn problem, with 60% of revenue wrongly attributed by poor-fit platforms like GA and c

Users
No information available
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 49% Mid-Market
  • 39% Small-Business
Fospha Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
17
Ease of Use
13
Analytics
12
Customer Support
11
Helpful
9
Cons
Missing Features
8
Limited Reporting
5
Dashboard Issues
4
Inadequate Reporting
4
Lack of Information
4
Fospha features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.3
8.0
Integrations
Average: 8.6
8.8
Marketing Channels
Average: 9.0
8.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Fospha
Year Founded
2017
HQ Location
Hammersmith, London
Twitter
@wearefospha
620 Twitter followers
LinkedIn® Page
www.linkedin.com
105 employees on LinkedIn®

Learn More About Attribution Software

What is Attribution Software?

Attribution software, or marketing attribution software, is used to determine the marketing tactics that are contributing to sales or conversions. Marketing teams use a variety of software and marketing tools to funnel prospects from product awareness all the way down to purchase. During this customer journey, prospects go through various channels or touchpoints; there is usually a point where a prospect goes from being interested to becoming a committed buyer. Attribution platforms allow marketers to determine which touchpoint or channel was most effective in convincing that prospect to become a committed buyer and finally make a purchase.

There are various attribution models that marketers use to determine which touchpoints are the most effective for their business, such as first-touch, last-touch, and multi-touch attribution. To choose a model, it is important for a business to evaluate their sales cycle and determine how much of it is done online and offline. For example, most e-commerce sites rely heavily on touchpoints such as display advertising and native advertising. Conversely, a local service such as an auto mechanic may prefer traditional methods like newspaper advertising. Ultimately, most organizations may utilize several attribution models to evaluate which marketing campaigns are the most effective. The best way to begin using attribution software is by mapping out a typical customer journey and identifying which channels and touchpoints are the most important for the particular business model. 

Lastly, it’s important to note that attribution software should not be mistaken for mobile attribution software. Rather than focusing on which touchpoints convert a prospect into a buyer, mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile attribution provides insight into where each mobile application install came from across every marketing channel, device, and advertising network.

What Types of Attribution Software Exist? 

Since there are so many different touchpoints and channels that a buyer sifts through during the sales funnel, there are various types of attribution software to help determine the channel that influenced a purchase the most. Listed below are some of the types of attribution software: 

Multi-touch attribution

Multi-touch attribution helps determine which touchpoint is the most responsible for a final sale. Rather than testing major sales channels, multi-touch attribution focuses on granular touchpoints such as marketing messages and native ads. For example, if a customer is searching for new phones on the internet, they may soon see ads from various phone companies. If a customer sees an ad for a phone they like and immediately proceeds to the company website, then marketers can accurately determine that particular ad is what influenced that buyer to come to the website. Multi-touch attribution is beneficial because it offers specific granular data for marketers rather than broad assumptions on what contributed to a sale. 

Additionally, there are two major types of multi-touch attribution: first-touch attribution and last-touch attribution. First-touch attribution gives credit to the first marketing touchpoint as the most influential touchpoint that contributed to a sale. For example, if a customer’s first interaction with a company is by clicking on a display advertisement, then the display advertisement would be considered the most important touchpoint in a first-touch attribution model. Even if the customer went through various other touchpoints after clicking on the display advertisement, it wouldn’t matter in this model because the first touchpoint is considered the most important. Last-touch attribution is the complete opposite, where the last touchpoint is considered the most important. Let’s say a customer clicked on the display advertisement and then proceeded to a video advertisement before making the final purchase. In a last-touch attribution model, the video advertisement would be considered the most important touchpoint since this is the last touchpoint before the purchase.

There are other models of multi-touch attribution that consider all touchpoints equally important or weigh each touchpoint differently. The key takeaway is that attribution software allows marketers to choose from many different models to measure touchpoints and their importance. Marketers can play around with various models and choose the ones they consider most effective in their strategy. 

Marketing mix modeling

Marketing mix modeling is a more complex type of attribution because it takes into account a variety of factors that contribute to a sale. The four major factors that marketing mix modeling focuses on include product, price, place, and promotion. Marketing mix modeling tries to find the optimal balance across these four marketing efforts to determine the weight of importance that should be given to each. This offers insight into which marketing channels are working and which ones are not.

What are the Common Features of Attribution Software? 

From custom attribution modeling to conversion summary reports, attribution software provides all the necessary tools to track how buyers funneled through the customer journey and converted into a purchase. 

Attribution modeling: Attribution modeling allows users to select from a variety of attribution models. Whether it’s single-touch or multi-touch attribution, users can select from a variety of attribution models that place varying importance on marketing touchpoints across the customer journey.

Cross-channel attribution: It’s important that marketers are able to use attribution software to connect campaigns across channels and fully understand a customer’s journey. Cross-channel attribution means that marketers can follow prospects and understand the different steps they take across the entire customer journey. 

Offline attribution: Offline attribution allows users to track touchpoints through offline channels such as traditional ads, marketing events, or in-store promotions.

Dashboards: Marketing dashboards consolidate all data on touchpoints and marketing channel performance. This allows users to view and manage this data to evaluate which campaigns are working better than the others.

Promotion analysis: Promotion analysis tools allow users to measure the performance of sales and promotions. By evaluating how often users click on ads that display promotions or sales, users can evaluate the effectiveness of price cuts.

Integrations: It’s important for attribution software to integrate with different tools and systems, like CRM software and marketing automation software, to ensure that all marketing data is being utilized across the entire marketing strategy. 

What are the Benefits of Attribution Software? 

Spend optimization: Attribution platforms allows businesses to optimize spend across all marketing efforts. For example, marketers can use attribution software to pull cost data from all major ad platforms, correlate those costs to specific accounts, and then track revenue from touchpoints over time. 

Personalized content: Marketers can utilize attribution software to present more effective personalized content to potential buyers. This software provides companies with visibility on how digital assets impact sales opportunities and revenue, which enables marketers to automatically optimize user journeys with personalized, revenue-driven recommendations. 

Improved product development: This type of software enables businesses to improve product development through attribution data analysis. Contact-level attribution offers a unique insight into the needs and wants of customers, and this data can be referenced during product updates so teams can focus on the features and functionalities that matter most. 

Revenue tracking: Attribution software allows marketers to accurately determine if sales and promotions are effective drivers of revenue. This type of software enables marketers to track, connect, and credit marketing efforts to their downstream revenue generation. 

Who Uses Attribution Software? 

Attribution platforms are used across a wide variety of industries. From business to business software providers, as well as service industries, every business must evaluate the performance of their marketing efforts. With this in mind, attribution software is usually found within the marketing departments of these businesses. Below are some of the most common industries that take advantage of attribution software: 

E-commerce: Any business that sells goods online can greatly benefit from using attribution software. E-commerce businesses generally funnel their consumers through many touchpoints and marketing channels, which makes it difficult to determine which ones contributed the most to a final sale. From native ads to video advertising, attribution software helps e-commerce businesses ascertain which channels are the most effective.

Retailers: While e-commerce businesses only have to focus on online conversions, retailers must focus on both online and offline conversions. Although it might be more difficult to track, retailers that log sales in store can gather customer information such as emails to target their marketing efforts on that particular customer. This can help track if promotional emails lead to customer conversions in stores.

Software Related to Attribution Software

Related solutions that can be used together with attribution software include:

CRM software: A CRM is usually one of the core products in a businesses’ software stack that helps them track and manage customer interactions in a single system of record. It houses all relevant customer data including contact information, history, and transaction summaries. It makes sense for users to integrate attribution software alongside CRM software to monitor how a certain deal closes in the sales funnel. Once that is recorded, users can also use customer information to reiterate back into the attribution process. This facilitates the use of customer information to understand products they like and send out personalized messages and offers. The two can work in tandem to complete sales on a more regular basis.

E-commerce platforms: It can be very beneficial to integrate attribution software with e-commerce platforms to more accurately track sales conversions. Every time a purchase is made online, users can then analyze if the product sales was due to a particular ad or any other marketing touchpoint.

Marketing automation software: Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. Since attribution software also focuses on measuring the outcome of marketing campaigns, it makes sense to integrate both marketing automation software and attribution software.

Challenges with Attribution Software

A lot of the issues that arise out of attribution software are due to incorrect attribution. This can be caused by biases in data or other factors. Here are some of the most common pitfalls to look out for.

Correlation-based biases: Correlation-based biases occur when marketers believe that certain marketing efforts caused a chain of events when they did not. For example, if attribution software picks up on clicking a display advertisement as being the first touchpoint in the customer journey when it was really a customer going to the physical store, then this can be an incorrect correlation. This may make marketers weigh more importance on display advertising, leading to misguided efforts.

In-market bias: In-market bias refers to customers who would have purchased a product whether or not they clicked on an advertisement in the first place. Once again, this can cause marketers to increase spend on display advertising because this is what they think caused the customer to make a purchase.

Integrations: There is an abundance of marketing touchpoints, or any interaction between the company and a potential buyer, that customers experience. These touchpoints could be any activity, from viewing marketing content mentioned on social media or attending a company’s virtual event or webinar. As the number of marketing touchpoints increases, it is even more imperative that all of a company’s marketing technology stack integrates with attribution software correctly so marketers can measure the impact of all these touchpoints. 

Which Companies Should Buy Attribution Software?

Any company that invests in marketing efforts could benefit from purchasing attribution software. Attribution software assists businesses in determining the most appropriate channel to focus their marketing efforts on and the best time to reach buyers. Businesses don’t want to spend money on a particular marketing campaign or channel that isn’t driving results; attribution software helps solve that problem. 

E-commerce: When a business sells products online, it is important to effectively market those products using various channels. Attribution marketing is imperative for e-commerce businesses to track their marketing campaign’s performance across various channels as many e-commerce brands have a multichannel digital marketing strategy. 

How to Buy Attribution Software

Selection of Attribution Software

When a company is ready to start evaluating different attribution tools, there are a few aspects that are important to consider.

Security: It’s important to choose an attribution software that is secure and will safely house customer data. Due to an increasing number of data privacy regulations, like the GDPR and CCPA, it is imperative that attribution software has exceptional security features. 

Integrations: Ease and breadth of integrations is also an important factor to consider when choosing an attribution tool. There is an abundance of sources that attribution software pulls in data from, and that is contingent on having exceptional integrations with other types of software (i.e., CRM, marketing automation, email marketing, digital advertising, SEO, etc.). 

Attribution sources: Varying attribution software specialize in certain types of attribution, so companies should evaluate which type of marketing activities they want to track and measure. Some attribution tools specialize in tracking offline marketing activities, mobile-only marketing activities, social media advertising activities, etc. When evaluating for which attribution tool is best for the organization, buyers must consider if they need a specialized or a general tool. 

What Does Attribution Software Cost?

The cost for attribution software varies depending on multiple factors, including the amount of channels it supports, the breadth and ease of APIs and integrations, the robustness of reporting and drill-down capabilities, support hours, and the ability to set up custom attribution models. 

Return on Investment (ROI)

While some attribution tools will include offline marketing activity channels, other attribution tools may charge extra to set up offline marketing attribution. Additionally, attribution tools that support multichannel methods may cost more as they enable marketers to see the ROI across all marketing channels, which can ensure marketing budgets are being allocated effectively. To measure the ROI of the attribution tool of choice, buyers should look at the drill down of every click, conversion, and budget allocation for all marketing campaigns and determine how these campaigns are performing against how much revenue is coming into the company. 

Implementation of Attribution Software

How is Attribution Software Implemented?

There are multiple steps marketers should take before implementing attribution software. First, it’s important for marketers to evaluate what questions they want their attribution tool to answer. For example, if the director of customer success is involved in this decision process, it might be important to see if the attribution tool can measure the impact of marketing campaigns on customer renewals. 

Then, during implementation, marketers should be ready to connect their other marketing technology. Marketers should think about all the tools that make these touchpoints possible so all the tools are communicating with each other. IT teams may need to help out when connecting various systems with the attribution tool that is selected. Finally, when implementing attribution software, marketers should keep in mind that it takes time to implement the attribution model that works best for a company. It will take time to understand and test which model is performing well against company goals.