Billy Grace Reviews & Product Details

As someone deeply involved in the ever-evolving world of marketing, I’ve had the opportunity to use a variety of tools. Yet, Billy Grace has truly set itself apart as an indispensable asset in my marketing toolkit.

The standout feature for me is the Unified Marketing Measurement (UMM) attribution. It’s rare to find a platform that can so accurately measure the impact of every view across multiple channels. This level of insight ensures that our campaigns are not just reaching our audience, but are genuinely resonating with them. The ability to see the full picture of our marketing efforts has allowed us to refine our strategies with unparalleled precision.

Another game-changing aspect is the auto-optimization feature. In an industry where every penny counts, Billy Grace ensures that our budget is allocated as efficiently as possible. The AI-driven bidding process optimizes our spend in real-time, guaranteeing that every dollar is used to its fullest potential. It’s like having a marketing expert on call 24/7, continuously fine-tuning our campaigns to maximize ROI.

In short, Billy Grace is more than just software—it’s a smart, strategic partner in our marketing efforts. Review collected by and hosted on G2.com.

It would be great if Billy Grace will get the feature of a dedicated integration (regardless of UTM's) with the Google Ads interface. Via that way I would like to set up a Google Ads conversion action (server-side) directly into the Ad Manager. Review collected by and hosted on G2.com.

- Attribution finally makes sense again

- Good customer support

- Intuitive interface

- Most of the needed integrations (lacks SEO though!)

- Easy implementation if you do not use S2S Review collected by and hosted on G2.com.

- Hard to gain real good insights in SEO

- Quite pricey Review collected by and hosted on G2.com.

Once you have completed the setup, you will gain valuable insights across all marketing channels. Larger marketing campaigns can be easily analyzed and evaluated across multiple platforms. The unified marketing measurement attribution model in particular provides new and valuable insights.

The AI-based automation functions save us a significant amount of time in campaign and budget management and also improve ROAS.

The onboarding process is well structured and we receive the necessary guidance and support at all times. Review collected by and hosted on G2.com.

In the start-up phase, we found some errors and problems in and with Billy Grace, which is acceptable considering that Billy Grace is still a young, up-and-coming company. In addition, these issues were always resolved quickly or good solutions were found. Review collected by and hosted on G2.com.

We use Billy Grace for several of our partners. The tooling helps us to gain better insight into the value of different channels and to better allocate our budgets. In particular, the insights into the value of awareness campaigns also help us to make choices in this. We achieve better results and achieve cost efficiency in our marketing campaigns. Review collected by and hosted on G2.com.

No major drawbacks found so far. Additional insights on quality of website traffic could be valuable to us. Review collected by and hosted on G2.com.

Billy Grace provides a holistic overview of your ad campaigns and what their real contribution is in the conversion path. Review collected by and hosted on G2.com.

So far, I have not experienced any negative points and am hugely satisfied with the tool's functionalities. By far one of the best in the market at the moment. Review collected by and hosted on G2.com.

The automated campaign optimisations that result in more efficient budget spending and increased return on investment of our ad spend. Review collected by and hosted on G2.com.

So far no dislikes, however our marketing agency is the main user and therefore has a better picture on how it works in detail. Review collected by and hosted on G2.com.

The user interface of Billy Grace is very good. It provides all the insights you can expect, but much more refined than GA4. It is also very fast. Review collected by and hosted on G2.com.

The numbers you see remain another source of truth. You have to trust that it is correct. Review collected by and hosted on G2.com.

We love the get quickly up and running for every client with a state of the art tracking and dashbaording setup. We know better understand our efforts and are able to optimize and automate. The biggest reason is that every channel we use, even DV360, has a native integration. Review collected by and hosted on G2.com.

Hopefully we are able to holistically create conversions over multiple labels of an client. Now we are able to create splitted overviews and dashboarding for different regions, but we are only able to automate budget optimizations per region. Review collected by and hosted on G2.com.

Very clear and well designed interface makes it very pleasing to work in. Elegant and clear. Review collected by and hosted on G2.com.

Sometimes with limited data, hard to explain fluctuations or discrepancies with other methods. Review collected by and hosted on G2.com.

The insights, data en recommondations. ROAS of our clients keep on groing over time. Review collected by and hosted on G2.com.

The technical implementation documentation was a bit poor. But the support was great, we gave feedback on this matter and it was fixed within a couple of days. Review collected by and hosted on G2.com.