Billy Grace Features
What are the features of Billy Grace?
Marketing Operations
- ROI Tracking
Campaign Activity
- Predictive Analytics
Attribution Modeling
- Single-Touch Attribution
- Multi-Touch Attribution
- Algorithmic Attribution
- Cross-Device Attribution
- Offline Attribution
- Custom Attribution
Marketing
- B2B Attribution
- B2C Attribution
- Marketing Channels
- Integrations
Reporting
- Dashboards
- Data Visualizations
- Custom Reporting
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Billy Grace Categories on G2
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Reports
Reports Interface | Reports interface for standard and self-service reports is intuitive and easy to use. | Not enough data | |
Steps to Answer | Requires a minimal number of steps/clicks to answer business question. | Not enough data | |
Graphs and Charts | Offers a variety of attractive graph and chart formats. | Not enough data | |
Score Cards | Score cards visually track KPI's. | Not enough data | |
Dashboards | Provides business users an interface to easily design, refine and collaborate on their dashboards | Not enough data |
Self Service
Calculated Fields | Using formulas based on existing data elements, users can create and calculate new field values. | Not enough data | |
Data Column Filtering | Business users have the ability to filter data in a report based on predefined or automodeled parameters. | Not enough data | |
Data Discovery | Users can drill down and explore data to discover new insights. | Not enough data | |
Search | Ability to search global data set to find and discover data. | Not enough data | |
Collaboration / Workflow | Ability for users to share data and reports they have built within the BI tool and outside the tool through other collaboration platforms. | Not enough data | |
Automodeling | Tool automatically suggests data types, schemas and hierarchies. | Not enough data |
Advanced Analytics
Predictive Analytics | Analyze current and historical trends to make predictions about future events. | Not enough data | |
Data Visualization | Communicate complex information clearly and effectively through advanced graphical techniques. | Not enough data | |
Big Data Services | Ability to handle large, complex, and/or siloed data sets. | Not enough data |
Building Reports
Data Transformation | Converts data formats of source data into the format required for the reporting system without mistakes. | Not enough data | |
Data Modeling | Ability to (re)structure data in a manner that allows extracting insights fast and accurate. | Not enough data | |
WYSIWYG Report Design | Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get) | Not enough data | |
Integration APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | Not enough data |
Marketing Operations
ROI Tracking | Based on 10 Billy Grace reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 98% (Based on 10 reviews) | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns This feature was mentioned in 10 Billy Grace reviews. | 93% (Based on 10 reviews) | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history This feature was mentioned in 10 Billy Grace reviews. | 75% (Based on 10 reviews) | |
Multi-User Access | As reported in 10 Billy Grace reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 80% (Based on 10 reviews) | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments This feature was mentioned in 10 Billy Grace reviews. | 97% (Based on 10 reviews) | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding 10 reviewers of Billy Grace have provided feedback on this feature. | 63% (Based on 10 reviews) |
Campaign Activity
Campaign Insights | Based on 10 Billy Grace reviews. Analyzes historical and current marketing campaigns to inform future strategy | 88% (Based on 10 reviews) | |
Reports and Dashboards | As reported in 10 Billy Grace reviews. Creates reports and dashboards to analyze results of campaigns | 85% (Based on 10 reviews) | |
Campaign Stickiness | Identifies which marketing campaigns resolved in open or closed opportunities 10 reviewers of Billy Grace have provided feedback on this feature. | 80% (Based on 10 reviews) | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels 10 reviewers of Billy Grace have provided feedback on this feature. | 95% (Based on 10 reviews) | |
Brand Optimization | Based on 10 Billy Grace reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 73% (Based on 10 reviews) | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization This feature was mentioned in 10 Billy Grace reviews. | 82% (Based on 10 reviews) |
Analytics
Reports | Data collected and analyzed by the platform delivered in an easily digestible format. | Not enough data | |
Dashboard | Reports and other relevant data housed in a single, easy-to-navigate location. | Not enough data | |
Web Analytics | Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. | Not enough data | |
Campaign Tracking | Tools to track the success of various marketing campaigns in order to optimize marketing efforts. | Not enough data | |
Customer Demographics | The ability to collect and analyze customer data in order to determine which demographics make up a customer base. | Not enough data | |
Predictive Analytics | Predictions of future behavior based on past and present data. | Not enough data |
Administration
Data Storage | The ability to store large quantities of data for analysis within the platform itself. | Not enough data | |
A/B Testing | Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. | Not enough data | |
Integrations | Integrations with other software tools in order to fascilitate the exchange of data collected by various software. | Not enough data |
Attribution Modeling
Single-Touch Attribution | As reported in 12 Billy Grace reviews. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. | 86% (Based on 12 reviews) | |
Multi-Touch Attribution | As reported in 12 Billy Grace reviews. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. | 99% (Based on 12 reviews) | |
Algorithmic Attribution | As reported in 12 Billy Grace reviews. Uses machine learning to create an attribution model. | 97% (Based on 12 reviews) | |
Cross-Device Attribution | As reported in 12 Billy Grace reviews. Tracks customer interactions across mobile and desktop. | 89% (Based on 12 reviews) | |
Offline Attribution | As reported in 12 Billy Grace reviews. Allows users to track touchpoints through offline channels, such as events. | 50% (Based on 12 reviews) | |
Custom Attribution | Allows the user to create a custom attribution model. 11 reviewers of Billy Grace have provided feedback on this feature. | 62% (Based on 11 reviews) |
Marketing
B2B Attribution | As reported in 12 Billy Grace reviews. Provides features for B2B marketers. | 79% (Based on 12 reviews) | |
B2C Attribution | Based on 12 Billy Grace reviews. Provides features for B2C marketers. | 96% (Based on 12 reviews) | |
Marketing Channels | Enables marketers to track multiple marketing channels. 12 reviewers of Billy Grace have provided feedback on this feature. | 97% (Based on 12 reviews) | |
Integrations | Integrates with other sales, marketing, and advertising software. This feature was mentioned in 12 Billy Grace reviews. | 90% (Based on 12 reviews) |
Reporting
Dashboards | Provides customizable dashboards that allow users to view and manage data. 12 reviewers of Billy Grace have provided feedback on this feature. | 92% (Based on 12 reviews) | |
Data Visualizations | As reported in 12 Billy Grace reviews. Displays attribution data through easy-to-interpret charts and graphs. | 92% (Based on 12 reviews) | |
Custom Reporting | As reported in 12 Billy Grace reviews. Allows users to build custom reports. | 75% (Based on 12 reviews) |
Data Preparation
Connectors | Ability to connect the analytics platform with a wide range of connector options for common data sources, including popular enterprise applications. | Not enough data | |
Data Governance | Connects to enterprise data governance software, or provides integrated data governance features to avoid misuse of data | Not enough data |
Data Modeling and Blending
Data Querying | Using formulas based on existing data elements, users can create and calculate new field values | Not enough data | |
Data Filtering | Business users have the ability to filter data in a report based on predefined or automodeled parameters. | Not enough data | |
Data Blending | Allows the user to combine data from multiple sources into a functioning dataset. | Not enough data |
Platform Basics
Dynamic Segmentation | Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). | Not enough data | |
Journey Optimization | Automates the testing and optimization of customer-facing messaging and campaigns. | Not enough data |
Platform Data
Journey Reporting | Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | Not enough data | |
Trends Reporting | Ability to measure product usage by feature, campaign performance by source, and other trending metrics. | Not enough data | |
Dashboards | Provides dashboards to combine and visualize quantitative and qualitive customer journey data. | Not enough data | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. | Not enough data |
Platform Additional Functionality
Journey Mapping | Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. | Not enough data | |
Integrations | Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | Not enough data | |
Automated Alerts | Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. | Not enough data |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data | |
AI Text Summarization | Condenses long documents or text into a brief summary. | Not enough data | |
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data |
