impact.com Features
What are the features of impact.com?
Link Options
- Custom Links
- Referral Link Generator
- Smart Link
Tracking Options
- Email Updates
- Affiliate Tracking
- Cookieless Tracking
Affiliate Management
- Affiliate Network
- Commissions and Payouts
- Customization
Influencer Marketing
- Influencer Recruitment
- Audience Analysis
- Influencer Collaboration
- Content Approval
- Reporting and Dashboards
- Data Importing and Exporting Tools
impact.com Categories on G2
Filter for Features
Reports & Dashboards
Report Customizability | Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. | Not enough data | |
Report Exporting | Allows users to export reports from the product into an .xsl, .csv, or .pdf file. | Not enough data | |
Scalability | Allows marketer to add, track, and measure a multitude of social media accounts. | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding. | Not enough data |
Social Analytics
Competitor Analysis | Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. | Not enough data | |
Follower Analysis | Analyzes and illustrates follower information such as demographics, location, interests, etc. | Not enough data | |
Post Performance | Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. | Not enough data | |
Paid Campaign Tracking | Tracks and measures the success of paid advertising initiatives run on social media sites. | Not enough data | |
Attribution | Ties social activity to business results such as leads, conversions, and sales. | Not enough data | |
Hashtag Analytics | Analyzes the performance of hashtags and identifies popular or trending hashtags. | Not enough data | |
Sentiment Analysis | Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. | Not enough data |
Database
Media Database | Provides tools to help identify and house media oppurtunties and potential influencers. | Not enough data | |
Contact/Campaign Management | Allows users to manage campaigns, as well and media opportunities and influencer information. | Not enough data | |
Newsroom | Provides a centralized hub for all media opportunities and current news regarding relevant influencers. | Not enough data |
Outreach
Media Distribution | Gives visability into multiple media channels, allowing for optimal media exposure. | Not enough data | |
PR Planner | Helps the public relations process with planning tools to capatilize on media opportunities. | Not enough data | |
Social Media Services | Provides tools that help engage influencers and increase media contacts. | Not enough data |
Reporting
Monitoring | Provides analysis on media and influencer contacts, as well as the effectiveness of each action. | Not enough data | |
Response Desk | Helps respond to media inquires through automation features. | Not enough data | |
Impact Measurement | Measures the full impact of campaigns, as well as each individual influencer and media opportunity. | Not enough data | |
Dashboards | Based on 28 impact.com reviews and verified by the G2 Product R&D team. Provides customizable dashboards that allow users to view and manage data. | 90% (Based on 28 reviews) | |
Data Visualizations | Based on 28 impact.com reviews and verified by the G2 Product R&D team. Displays attribution data through easy-to-interpret charts and graphs. | 87% (Based on 28 reviews) | |
Custom Reporting | Based on 27 impact.com reviews and verified by the G2 Product R&D team. Allows users to build custom reports. | 90% (Based on 27 reviews) |
User Rights/Roles
Version Control | Helps establish a permissions workflow, allowing and restricting access to different company materials. | Not enough data | |
Team Collaboration | Gives visability and allows team members to communicate effectively and collaboratively. | Not enough data |
Marketing Operations
ROI Tracking | Based on 60 impact.com reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 82% (Based on 60 reviews) | |
Data Collection | Based on 69 impact.com reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 87% (Based on 69 reviews) | |
Customer Insights | Based on 60 impact.com reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 77% (Based on 60 reviews) | |
Multi-User Access | Based on 63 impact.com reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 84% (Based on 63 reviews) | |
Spend Management | Based on 36 impact.com reviews and verified by the G2 Product R&D team. Includes features for budgeting, forecasting, and managing marketing investments | 77% (Based on 36 reviews) |
Campaign Activity
Campaign Insights | Based on 69 impact.com reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 86% (Based on 69 reviews) | |
Reports and Dashboards | Based on 72 impact.com reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 87% (Based on 72 reviews) | |
Campaign Stickiness | Based on 53 impact.com reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 80% (Based on 53 reviews) | |
Multichannel Tracking | Based on 58 impact.com reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 80% (Based on 58 reviews) | |
Brand Optimization | Based on 56 impact.com reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 81% (Based on 56 reviews) |
Link Options
Custom Links | Based on 269 impact.com reviews. Allows affiliates to create custom links for products. | 89% (Based on 269 reviews) | |
Referral Link Generator | As reported in 246 impact.com reviews. Provides an affiliate link generator. | 89% (Based on 246 reviews) | |
Smart Link | Based on 151 impact.com reviews. Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc. | 85% (Based on 151 reviews) |
Tracking Options
Email Updates | Provides both merchants and affiliates with email updates on campaign performance. 225 reviewers of impact.com have provided feedback on this feature. | 82% (Based on 225 reviews) | |
Affiliate Tracking | As reported in 273 impact.com reviews. Provides merchants with data and analysis on the performance of campaigns and specific affiliations. | 89% (Based on 273 reviews) | |
Cookieless Tracking | Allows for tracking without the use of cookies. 209 reviewers of impact.com have provided feedback on this feature. | 85% (Based on 209 reviews) |
Control
Role-Based Permissions | Based on 32 impact.com reviews and verified by the G2 Product R&D team. Assigns information access rights based on company, role, or group | 92% (Based on 32 reviews) | |
Opportunity Management | Based on 30 impact.com reviews and verified by the G2 Product R&D team. Includes systems for assigning leads and projects based on region, bidding, or other factors | 82% (Based on 30 reviews) | |
Recognized Escalation | Based on 28 impact.com reviews and verified by the G2 Product R&D team. Allows partners to move deals into the main channel while retaining input and receiving compensation | 81% (Based on 28 reviews) |
Utility
Individual Portals | Based on 31 impact.com reviews and verified by the G2 Product R&D team. Provides a private portal for each partner | 82% (Based on 31 reviews) | |
Marketing Material Bank | Based on 31 impact.com reviews and verified by the G2 Product R&D team. Acts as a repository for marketing, advertising, and sales collateral | 82% (Based on 31 reviews) | |
Broad Workflows | Based on 27 impact.com reviews and verified by the G2 Product R&D team. Enables multiple partners to collaborate on appropriate projects | 79% (Based on 27 reviews) | |
Action Tracking | Based on 31 impact.com reviews and verified by the G2 Product R&D team. Enables businesses to track actions taken towards a business' strategy with their partners. | 85% (Based on 31 reviews) | |
Shared Calendar | Based on 24 impact.com reviews and verified by the G2 Product R&D team. Ability to share a calendar with partners to schedule and plan meetings. | 73% (Based on 24 reviews) |
Attribution Modeling
Single-Touch Attribution | Based on 25 impact.com reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. | 88% (Based on 25 reviews) | |
Multi-Touch Attribution | Based on 24 impact.com reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. | 84% (Based on 24 reviews) | |
Algorithmic Attribution | Based on 19 impact.com reviews and verified by the G2 Product R&D team. Uses machine learning to create an attribution model. | 65% (Based on 19 reviews) | |
Cross-Device Attribution | Based on 25 impact.com reviews and verified by the G2 Product R&D team. Tracks customer interactions across mobile and desktop. | 78% (Based on 25 reviews) | |
Offline Attribution | Based on 21 impact.com reviews. Allows users to track touchpoints through offline channels, such as events. | 71% (Based on 21 reviews) | |
Custom Attribution | Allows the user to create a custom attribution model. 23 reviewers of impact.com have provided feedback on this feature. | 75% (Based on 23 reviews) |
Marketing
B2B Attribution | Based on 19 impact.com reviews and verified by the G2 Product R&D team. Provides features for B2B marketers. | 76% (Based on 19 reviews) | |
B2C Attribution | Based on 21 impact.com reviews and verified by the G2 Product R&D team. Provides features for B2C marketers. | 83% (Based on 21 reviews) | |
Marketing Channels | Based on 22 impact.com reviews and verified by the G2 Product R&D team. Enables marketers to track multiple marketing channels. | 73% (Based on 22 reviews) | |
Integrations | Based on 21 impact.com reviews and verified by the G2 Product R&D team. Integrates with other sales, marketing, and advertising software. | 79% (Based on 21 reviews) |
Platform Basics
Dynamic Segmentation | Based on 12 impact.com reviews and verified by the G2 Product R&D team. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). | 83% (Based on 12 reviews) | |
Journey Optimization | Based on 12 impact.com reviews and verified by the G2 Product R&D team. Automates the testing and optimization of customer-facing messaging and campaigns. | 81% (Based on 12 reviews) |
Platform Data
Journey Reporting | Based on 13 impact.com reviews and verified by the G2 Product R&D team. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | 79% (Based on 13 reviews) | |
Trends Reporting | Based on 13 impact.com reviews and verified by the G2 Product R&D team. Ability to measure product usage by feature, campaign performance by source, and other trending metrics. | 81% (Based on 13 reviews) | |
Dashboards | Based on 14 impact.com reviews and verified by the G2 Product R&D team. Provides dashboards to combine and visualize quantitative and qualitive customer journey data. | 82% (Based on 14 reviews) | |
Advanced Data Filtering | Based on 14 impact.com reviews and verified by the G2 Product R&D team. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. | 82% (Based on 14 reviews) |
Platform Additional Functionality
Integrations | Based on 11 impact.com reviews and verified by the G2 Product R&D team. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | 79% (Based on 11 reviews) |
Affiliate Management
Affiliate Network | As reported in 149 impact.com reviews. Provides advertisers with access to a network of affiliates. | 87% (Based on 149 reviews) | |
Commissions and Payouts | Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc. 161 reviewers of impact.com have provided feedback on this feature. | 89% (Based on 161 reviews) | |
Customization | Based on 153 impact.com reviews. Includes features for customizing campaign assets. | 85% (Based on 153 reviews) |
Monitoring & Listening
Social Measurement | Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. | Not enough data | |
Influencer Identification | Identifies who is talking about your brand along with their influence over social communities. | Not enough data | |
Brand Monitoring | Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. | Not enough data | |
Keyword Tracking | Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. | Not enough data | |
Trend Analysis | Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. | Not enough data | |
Competitor Analysis | Allows users to monitor conversations about competitors and measure performance against them. | Not enough data |
Data Management & Analysis
Sentiment Analysis | Determines whether mentions of your brand are positive, negative or neutral. | Not enough data | |
Social Reporting | Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. | Not enough data | |
Alerts and Notifications | Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. | Not enough data | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. | Not enough data |
Loyalty Experience
Loyalty Engine | As reported in 18 impact.com reviews. Provides a loyalty engine that can configure different types of loyalty programs to reward customers for specific purchases, actions, or behaviors. | 84% (Based on 18 reviews) | |
Rewards | As reported in 19 impact.com reviews. Offers a flexible and customizable reward system. | 89% (Based on 19 reviews) | |
Membership | Based on 14 impact.com reviews. Segments customers into tiers or membership groups. | 80% (Based on 14 reviews) | |
Personalization | As reported in 16 impact.com reviews. Personalizes messaging and rewards based on a customer's profile, purchase history, membership status, etc. | 83% (Based on 16 reviews) | |
Gamification | Based on 14 impact.com reviews. Provides gamified features such as badges, achievements, and leaderboards. | 76% (Based on 14 reviews) | |
Loyalty Cards | Based on 13 impact.com reviews. Includes tools for managing and designing branded physical or digital loyalty cards. | 71% (Based on 13 reviews) |
Loyalty Platform
Communication Tools | Provides built-in messaging tools to communicate with loyalty program members via email, SMS, and/or push notifications. This feature was mentioned in 14 impact.com reviews. | 77% (Based on 14 reviews) | |
Customer Relationship Management (CRM) | Allows users to view and manage customer profiles within the platform. 16 reviewers of impact.com have provided feedback on this feature. | 74% (Based on 16 reviews) | |
Loyalty Analytics | Offers comprehensive analytics to track ROI and engagement with the loyalty program. This feature was mentioned in 16 impact.com reviews. | 81% (Based on 16 reviews) | |
Localization | Based on 13 impact.com reviews. Supports multiple languages and currencies. | 78% (Based on 13 reviews) | |
Integrations | As reported in 16 impact.com reviews. Integrates with other marketing and commerce software such as CRM, ERP, point-of-sale (POS) systems, or e-commerce platforms. | 74% (Based on 16 reviews) |
Account Mapping
Common overlaps | Finds common overlap between you and your partner's prospects | Not enough data | |
Mapping Segmentation | Defines partnership overlaps into prospects, open opportunties or current customers | Not enough data | |
Account Mapping Playbook | Provides suggestions for what to do when data between partners intersect | Not enough data |
Partner Discovery
Competitive Discovery | Allows users to search by brand to see who is driving traffic for your competitors. | Not enough data | |
Social media discovery | Allows users to | Not enough data | |
Content-Based Discovery | Allows users to identify partners by content based on search rankings to ensure optimal collaboration. | Not enough data |
Partner Collaboration
Brand Messaging | Allows users to provide partners with approved creative, current offers, and curated product catalogs they’ll need to promote your brand. | Not enough data | |
Offer Management | Allows users to give key partners offers and sales deals to encourage them to keep your offers front and center. | Not enough data | |
Catalog Management | Allows users to provide partners with product catalogs to help gudie them towards the right products to promote | Not enough data |
Analytics
Conversion Tracking | Allows users to track partner conversions | Not enough data | |
Customer value tracking | Allows users to track the partners that bring in your most loyal customers. | Not enough data | |
ROI Measurement | Allows users to measure partner-influenced revenue to show ROI | Not enough data |
Integrations
Data warehouse Integration | Allows users to integrate data from data warehouse software into the partner ecosystem platform | Not enough data | |
CRM Integration | Allows users to integrate data from a CRM into the partner ecosystem platform | Not enough data | |
Account-Based Marketing Software Integration | Allows users to integrate Account-Based Marketing Software into the partner ecosystem platform | Not enough data |
Influencer Marketing
Influencer Recruitment | Based on 78 impact.com reviews and verified by the G2 Product R&D team. Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience. | 72% (Based on 78 reviews) | |
Influencer Scoring | Based on 70 impact.com reviews and verified by the G2 Product R&D team. Utilize a proprietary algorithm to score influencers and asssess their authority within your target market. | 68% (Based on 70 reviews) | |
Audience Analysis | See feature definition | Based on 77 impact.com reviews and verified by the G2 Product R&D team. Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. | 70% (Based on 77 reviews) |
Influencer Segmentation | Based on 72 impact.com reviews and verified by the G2 Product R&D team. Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. | 69% (Based on 72 reviews) | |
Influencer Collaboration | Based on 77 impact.com reviews and verified by the G2 Product R&D team. Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. | 73% (Based on 77 reviews) | |
User-Generated Content (UGC) Management | Based on 71 impact.com reviews and verified by the G2 Product R&D team. Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. | 72% (Based on 71 reviews) | |
Content Approval | Based on 77 impact.com reviews and verified by the G2 Product R&D team. Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. | 75% (Based on 77 reviews) | |
Campaign Analytics | Based on 73 impact.com reviews and verified by the G2 Product R&D team. Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. | 77% (Based on 73 reviews) | |
Reporting and Dashboards | Based on 86 impact.com reviews and verified by the G2 Product R&D team. Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. | 81% (Based on 86 reviews) | |
Data Importing and Exporting Tools | Based on 79 impact.com reviews and verified by the G2 Product R&D team. Import and export lists of influencers and brand advocates with detailed profiles and contact information. | 78% (Based on 79 reviews) | |
Influencer Whitelisting | As reported in 41 impact.com reviews. Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission. | 71% (Based on 41 reviews) | |
Influencer Compensation | Based on 44 impact.com reviews and verified by the G2 Product R&D team. Provides features for compensating influencers for their work. | 76% (Based on 44 reviews) | |
Social Commerce | Based on 40 impact.com reviews and verified by the G2 Product R&D team. Supports social commerce capabilites such as shoppable content. | 70% (Based on 40 reviews) |
