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Mobile e-commerce software provides businesses the ability to sell products on mobile devices by creating mobile-specific apps or storefronts. Functionally, these apps are similar if not identical to e-commerce stores accessed on the internet, but are only accessed on mobile phones and devices. These apps may leverage mobile channels such as texting and social media to facilitate sales and further market the business. Additionally, businesses can gather data from the app and apply it to sales projections and marketing efforts.
Key Benefits of Mobile E-Commerce Software
Any business with an e-commerce store should consider making their site accessible to mobile users or creating a mobile-specific store. Consumers are increasingly using their mobile devices to make purchases; a store optimized for mobile meets this growing demand. Creating a dedicated app or mobile store solves the issue of using a responsive website, or compromising the design of an e-commerce store to accommodate mobile users. A dedicated, customizable mobile app allows businesses to incorporate their branding into the app and create a consistent experience for mobile users, crucial for good omnichannel strategy.
Optimized mobile storefront — Mobile screens are very different from computer screens, especially when it comes to how users browse on them. Using a finger to navigate is very different from using a mouse and keyboard. If buttons are not large enough or clear enough, shopping via a mobile application can be treacherous. A mobile website must be easy to read and navigate on a small screen, otherwise a business might encounter accidental purchases and frustrated customers. It’s much easier for businesses to create this experience with a tool dedicated to building mobile storefronts.
Consistent branding — Branding is extremely important for all businesses, but e-commerce businesses rely heavily on marketing and branding for their success. A customizable mobile commerce platform allows businesses to apply their branding and create an experience consistent with their other channels. Customers appreciate consistency and are more likely to return to a site that’s familiar, regardless of the platform.
Omnichannel — A good omnichannel strategy should include mobile channels; mobile e-commerce tools provide a way to engage mobile users and integrate mobile with other channels. Mobile e-commerce platforms can integrate with e-commerce and in-store channels to create a seamless experience. Mobile devices are portable, so consumers can easily use them in conjunction with other channels throughout their shopping experience, maximizing a business’s selling potential.
Retailers — Any retailer with an e-commerce presence should consider a mobile presence. More consumers are shopping on their phones; mobile e-commerce software provides a way to access that demographic while also providing a positive customer experience.
Marketers — Marketers can gather lots of customer data from e-commerce platforms to use in promotions and targeted campaigns. More consumers using their phones to make purchases, means more data. Marketers can leverage this wealth of data for different marketing campaigns. Further, this data can inform social media, email, and text campaigns with relevant data from mobile users.
Mobile development tools — Mobile e-commerce platforms provide businesses the opportunity to create a custom mobile app so customers can use their mobile devices to make purchases. These apps can have custom branding and any features a business finds advantageous. Features might include social media integration, personalization, analytics, and other mobile-specific functionalities. Some platforms may have tools to make it easy to create an app for those with little to no development experience.
App templates — Templates provide users the ability to quickly create an app or product listing. These templates may be customizable, allowing users to add branding that aligns with their needs. Templates make it possible to create an app with little to no coding. These templates make it possible for businesses without a dedicated development team to build their own mobile storefronts.
Social media integrations — Many people use their mobile phones to access social media, so integrating mobile commerce platforms with social media channels can create good synergy between channels. Many e-commerce businesses use social media for marketing, so directly exporting data from a mobile commerce store to social media and vice versa can help with marketing efforts.
SMS capabilities — One unique feature of mobile phones is SMS, and some mobile e-commerce platforms can take advantage of this method of communication. Personalized texts based on data gathered from a mobile e-commerce site can help drive more users to a variety of storefronts, not just mobile ones. SMS features can easily update customers on the status of their order, which can be more convenient that email.
Personalization — Personalization uses customer data to create a customized experience for each individual. This may include personalized emails, texts, or other messaging about product recommendations based on an individual’s purchasing or viewing history. This is an effective upselling and customer retention technique for any e-commerce platform.
E-commerce platform integrations — To make it easy to update multiple e-commerce stores on a variety of platforms, many mobile e-commerce tools integrate with traditional e-commerce platforms. This allows users to make updates that populate on multiple channels and allow channels to share inventory information so customers don’t attempt to purchase something out of stock, for example.