Best Marketing Automation Software for for Small Business - Page 4

YR
Researched and written by Yukta Rustagi

Products classified in the overall Marketing Automation category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Marketing Automation to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Marketing Automation category.

In addition to qualifying for inclusion in the Marketing Automation Software category, to qualify for inclusion in the Small Business Marketing Automation Software category, a product must have at least 10 reviews left by a reviewer from a small business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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138 Listings in Small Business Marketing Automation Available

Sugar Market
(213)4.2 out of 5
View top Consulting Services for Sugar Market
Save to My Lists
Entry Level Price:Starting at $1,000.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sugar Market is an all-in-one marketing automation solution built to work for marketing mavericks. With a curated toolset that includes highly intuitive campaign builders, advanced automation, and sup

    Users
    • Marketing Manager
    • Director of Marketing
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 47% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Sugar Market Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Intuitive
    6
    Automation
    5
    Email Marketing
    5
    Helpful
    5
    Cons
    Learning Curve
    4
    Time-Consuming
    4
    Email Functionality
    3
    Integration Issues
    3
    Limitations
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sugar Market features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.5
    Performance and Reliability
    Average: 8.7
    8.2
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SugarCRM
    Year Founded
    2004
    HQ Location
    Cupertino, CA
    Twitter
    @SugarCRM
    21,225 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    583 employees on LinkedIn®
    Phone
    +1 (408) 454-6900
Product Description
How are these determined?Information
This description is provided by the seller.

Sugar Market is an all-in-one marketing automation solution built to work for marketing mavericks. With a curated toolset that includes highly intuitive campaign builders, advanced automation, and sup

Users
  • Marketing Manager
  • Director of Marketing
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 47% Mid-Market
  • 39% Small-Business
Sugar Market Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Intuitive
6
Automation
5
Email Marketing
5
Helpful
5
Cons
Learning Curve
4
Time-Consuming
4
Email Functionality
3
Integration Issues
3
Limitations
3
Sugar Market features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.5
Performance and Reliability
Average: 8.7
8.2
Workflow Capability
Average: 8.5
Seller Details
Seller
SugarCRM
Year Founded
2004
HQ Location
Cupertino, CA
Twitter
@SugarCRM
21,225 Twitter followers
LinkedIn® Page
www.linkedin.com
583 employees on LinkedIn®
Phone
+1 (408) 454-6900
Read Sugar Market Reviews
Dashly
(67)4.7 out of 5
Save to My Lists
Entry Level Price:Starting at $39.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dashly is a conversational marketing platform. It helps over 700 SaaS and EdTech companies grow conversions and revenue by turning each interaction with clients into a person-to-person conversation.

    Users
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 90% Small-Business
    • 10% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dashly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Automation
    2
    Automation Efficiency
    2
    Automation Features
    2
    Customer Support
    2
    Email Marketing
    2
    Cons
    Not Intuitive
    2
    Deletion Issues
    1
    Editing Difficulties
    1
    Email Issues
    1
    Error Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dashly features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    9.0
    Customization
    Average: 8.4
    9.0
    Performance and Reliability
    Average: 8.7
    9.2
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Dashly
    Year Founded
    2018
    HQ Location
    Wilmington, Delaware
    Twitter
    @dashly
    46 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    31 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dashly is a conversational marketing platform. It helps over 700 SaaS and EdTech companies grow conversions and revenue by turning each interaction with clients into a person-to-person conversation.

Users
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 90% Small-Business
  • 10% Mid-Market
Dashly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Automation
2
Automation Efficiency
2
Automation Features
2
Customer Support
2
Email Marketing
2
Cons
Not Intuitive
2
Deletion Issues
1
Editing Difficulties
1
Email Issues
1
Error Issues
1
Dashly features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
9.0
Customization
Average: 8.4
9.0
Performance and Reliability
Average: 8.7
9.2
Workflow Capability
Average: 8.5
Seller Details
Seller
Dashly
Year Founded
2018
HQ Location
Wilmington, Delaware
Twitter
@dashly
46 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
Read Dashly Reviews

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RD Station Marketing
(362)4.7 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    RD Station Marketing is a software application that helps your company carry out better campaigns, nurture Leads, generate qualified business opportunities and achieve more results. From social media

    Users
    • Analista de Marketing
    • Analista de marketing
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 61% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • RD Station Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1
    Easy Creation
    1
    Email Marketing
    1
    Intuitive
    1
    User-Friendly Interface
    1
    Cons
    Limited Features
    2
    Expensive
    1
    High Complexity
    1
    Learning Curve
    1
    Limited Templates
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • RD Station Marketing features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    7.7
    Customization
    Average: 8.4
    8.7
    Performance and Reliability
    Average: 8.7
    8.3
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Resultados Digitais
    Year Founded
    2010
    HQ Location
    Florianopolis, SC
    LinkedIn® Page
    www.linkedin.com
Product Description
How are these determined?Information
This description is provided by the seller.

RD Station Marketing is a software application that helps your company carry out better campaigns, nurture Leads, generate qualified business opportunities and achieve more results. From social media

Users
  • Analista de Marketing
  • Analista de marketing
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 61% Small-Business
  • 36% Mid-Market
RD Station Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1
Easy Creation
1
Email Marketing
1
Intuitive
1
User-Friendly Interface
1
Cons
Limited Features
2
Expensive
1
High Complexity
1
Learning Curve
1
Limited Templates
1
RD Station Marketing features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
7.7
Customization
Average: 8.4
8.7
Performance and Reliability
Average: 8.7
8.3
Workflow Capability
Average: 8.5
Seller Details
Seller
Resultados Digitais
Year Founded
2010
HQ Location
Florianopolis, SC
LinkedIn® Page
www.linkedin.com
Read RD Station Marketing Reviews
OneSignal
(967)4.7 out of 5
Optimized for quick response
Save to My Lists
DealsSpecial offer!
20% off: From $7.20 USD/month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notific

    Users
    • Software Engineer
    • CEO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 64% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • OneSignal Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    207
    Notifications
    130
    Notification Features
    104
    Helpful
    72
    Easy Setup
    67
    Cons
    Missing Features
    37
    Learning Curve
    36
    Limited Features
    30
    Expensive
    29
    Notification Issues
    21
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • OneSignal features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.6
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    8.5
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    OneSignal
    Company Website
    Year Founded
    2014
    HQ Location
    San Mateo, California
    Twitter
    @onesignal
    5,448 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    164 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notific

Users
  • Software Engineer
  • CEO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 64% Small-Business
  • 29% Mid-Market
OneSignal Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
207
Notifications
130
Notification Features
104
Helpful
72
Easy Setup
67
Cons
Missing Features
37
Learning Curve
36
Limited Features
30
Expensive
29
Notification Issues
21
OneSignal features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.6
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
8.5
Workflow Capability
Average: 8.5
Seller Details
Seller
OneSignal
Company Website
Year Founded
2014
HQ Location
San Mateo, California
Twitter
@onesignal
5,448 Twitter followers
LinkedIn® Page
www.linkedin.com
164 employees on LinkedIn®
Get a quote
RollWorks Account-Based Platform
(508)4.3 out of 5
View top Consulting Services for RollWorks Account-Based Platform
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    RollWorks is an account based marketing (ABM) and advertising platform that generates pipeline, speeds sales cycles, and drives revenue for B2B businesses by connecting account-based insights with mul

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Mid-Market
    • 30% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • RollWorks is a platform that integrates with CRM systems to build targeting lists, manage ABM/ABX activities, and provide account-based insights.
    • Reviewers like the platform's seamless integration with CRM systems like Salesforce and HubSpot, its robust reporting and engagement tracking, and the AI-driven insights provided by the new Journey Prediction feature.
    • Reviewers noted issues with the platform's reporting dashboards lacking flexibility for more in-depth, customized reporting, the cost being higher than other providers, and the need for a certain amount of cookies to run ads.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • RollWorks Account-Based Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    123
    Intent Data
    81
    Integrations
    62
    Customer Support
    60
    Audience Targeting
    59
    Cons
    Missing Features
    42
    Learning Curve
    41
    Campaign Issues
    34
    Ad Issues
    32
    Lack of Information
    29
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • RollWorks Account-Based Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.9
    7.8
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    8.3
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    269 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    109 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

RollWorks is an account based marketing (ABM) and advertising platform that generates pipeline, speeds sales cycles, and drives revenue for B2B businesses by connecting account-based insights with mul

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Mid-Market
  • 30% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • RollWorks is a platform that integrates with CRM systems to build targeting lists, manage ABM/ABX activities, and provide account-based insights.
  • Reviewers like the platform's seamless integration with CRM systems like Salesforce and HubSpot, its robust reporting and engagement tracking, and the AI-driven insights provided by the new Journey Prediction feature.
  • Reviewers noted issues with the platform's reporting dashboards lacking flexibility for more in-depth, customized reporting, the cost being higher than other providers, and the need for a certain amount of cookies to run ads.
RollWorks Account-Based Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
123
Intent Data
81
Integrations
62
Customer Support
60
Audience Targeting
59
Cons
Missing Features
42
Learning Curve
41
Campaign Issues
34
Ad Issues
32
Lack of Information
29
RollWorks Account-Based Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.9
7.8
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
8.3
Workflow Capability
Average: 8.5
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
269 Twitter followers
LinkedIn® Page
www.linkedin.com
109 employees on LinkedIn®
Get a quote
Revotas
(49)4.9 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as Miele, Beşiktaş, Little Caesars, Toyota, Elite World Hotels and more. Digital-first and Ent

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Textiles
    Market Segment
    • 51% Small-Business
    • 43% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Revotas Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Experience
    7
    Ease of Use
    6
    Helpful
    6
    Customer Engagement
    5
    Customer Support
    5
    Cons
    Integration Issues
    2
    Account Management
    1
    Account Management Issues
    1
    Data Inaccuracy
    1
    Developer Dependence
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Revotas features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.9
    9.4
    Customization
    Average: 8.4
    9.5
    Performance and Reliability
    Average: 8.7
    9.5
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Revotas
    Year Founded
    2009
    HQ Location
    Boston, MA
    Twitter
    @RevotasHQ
    63 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    48 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as Miele, Beşiktaş, Little Caesars, Toyota, Elite World Hotels and more. Digital-first and Ent

Users
No information available
Industries
  • Marketing and Advertising
  • Textiles
Market Segment
  • 51% Small-Business
  • 43% Mid-Market
Revotas Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Experience
7
Ease of Use
6
Helpful
6
Customer Engagement
5
Customer Support
5
Cons
Integration Issues
2
Account Management
1
Account Management Issues
1
Data Inaccuracy
1
Developer Dependence
1
Revotas features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.9
9.4
Customization
Average: 8.4
9.5
Performance and Reliability
Average: 8.7
9.5
Workflow Capability
Average: 8.5
Seller Details
Seller
Revotas
Year Founded
2009
HQ Location
Boston, MA
Twitter
@RevotasHQ
63 Twitter followers
LinkedIn® Page
www.linkedin.com
48 employees on LinkedIn®
Read Revotas Reviews
User.com
(48)4.3 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    User.com is an all-in-one Marketing Automation platform aimed at boosting engagement and improving conversion by using a single data source for your customers. Reach clients through a wide range of co

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 81% Small-Business
    • 13% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • User.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Management
    4
    Automation
    3
    Ease of Use
    3
    Analytics
    2
    Automation Features
    2
    Cons
    Complex Features
    1
    Complex Setup
    1
    Complex Usage
    1
    Expertise Required
    1
    Lack of Integrations
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • User.com features and usability ratings that predict user satisfaction
    8.4
    Has the product been a good partner in doing business?
    Average: 8.9
    9.2
    Customization
    Average: 8.4
    9.2
    Performance and Reliability
    Average: 8.7
    9.3
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    User.com
    Year Founded
    2016
    HQ Location
    Paris, FR
    Twitter
    @user_com_app
    6,423 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    63 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

User.com is an all-in-one Marketing Automation platform aimed at boosting engagement and improving conversion by using a single data source for your customers. Reach clients through a wide range of co

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 81% Small-Business
  • 13% Mid-Market
User.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Management
4
Automation
3
Ease of Use
3
Analytics
2
Automation Features
2
Cons
Complex Features
1
Complex Setup
1
Complex Usage
1
Expertise Required
1
Lack of Integrations
1
User.com features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 8.9
9.2
Customization
Average: 8.4
9.2
Performance and Reliability
Average: 8.7
9.3
Workflow Capability
Average: 8.5
Seller Details
Seller
User.com
Year Founded
2016
HQ Location
Paris, FR
Twitter
@user_com_app
6,423 Twitter followers
LinkedIn® Page
www.linkedin.com
63 employees on LinkedIn®
Read User.com Reviews
OptiPub
(11)4.9 out of 5
Save to My Lists
Entry Level Price:Starting at $640.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    OptiPub is an omni-channel marketing platform designed to provide seamless integration, robust automation, and enhanced campaign management capabilities. It allows users to optimize their marketing ef

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 91% Small-Business
    • 9% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • OptiPub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    9
    Email Marketing
    9
    Helpful
    5
    Feature Variety
    3
    Customer Engagement
    2
    Cons
    Learning Curve
    4
    Integration Issues
    2
    Missing Features
    2
    Not Intuitive
    1
    Time-Consuming
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • OptiPub features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 8.9
    9.8
    Customization
    Average: 8.4
    10.0
    Performance and Reliability
    Average: 8.7
    9.8
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    OptiPub
    HQ Location
    Baltimore, US
    LinkedIn® Page
    www.linkedin.com
    6 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

OptiPub is an omni-channel marketing platform designed to provide seamless integration, robust automation, and enhanced campaign management capabilities. It allows users to optimize their marketing ef

Users
No information available
Industries
No information available
Market Segment
  • 91% Small-Business
  • 9% Mid-Market
OptiPub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
9
Email Marketing
9
Helpful
5
Feature Variety
3
Customer Engagement
2
Cons
Learning Curve
4
Integration Issues
2
Missing Features
2
Not Intuitive
1
Time-Consuming
1
OptiPub features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 8.9
9.8
Customization
Average: 8.4
10.0
Performance and Reliability
Average: 8.7
9.8
Workflow Capability
Average: 8.5
Seller Details
Seller
OptiPub
HQ Location
Baltimore, US
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®
Read OptiPub Reviews
MoEngage
(505)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Marketing Automation software
View top Consulting Services for MoEngage
Save to My Lists
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

    Users
    • Digital Marketing Manager
    • Product Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    92
    Features
    54
    Customer Support
    51
    Helpful
    49
    Analytics
    47
    Cons
    Missing Features
    34
    Learning Curve
    22
    Expensive
    19
    Limited Features
    19
    Poor Customer Support
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.6
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    8.5
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,495 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    845 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

Users
  • Digital Marketing Manager
  • Product Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
92
Features
54
Customer Support
51
Helpful
49
Analytics
47
Cons
Missing Features
34
Learning Curve
22
Expensive
19
Limited Features
19
Poor Customer Support
15
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
8.6
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
8.5
Workflow Capability
Average: 8.5
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,495 Twitter followers
LinkedIn® Page
www.linkedin.com
845 employees on LinkedIn®
MobileAction
(106)4.4 out of 5
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Games
    Market Segment
    • 49% Small-Business
    • 41% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MobileAction Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    60
    Features
    50
    Customer Support
    43
    Helpful
    37
    Keyword Research
    33
    Cons
    Poor User Interface
    16
    Poor Interface Design
    13
    Learning Curve
    12
    Limited Features
    12
    Data Inaccuracy
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MobileAction features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.9
    7.8
    Customization
    Average: 8.4
    7.8
    Performance and Reliability
    Average: 8.7
    7.8
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MobileAction
    Year Founded
    2013
    HQ Location
    San Francisco, California, United States
    Twitter
    @MobileAction
    6,788 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    111 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Games
Market Segment
  • 49% Small-Business
  • 41% Mid-Market
MobileAction Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
60
Features
50
Customer Support
43
Helpful
37
Keyword Research
33
Cons
Poor User Interface
16
Poor Interface Design
13
Learning Curve
12
Limited Features
12
Data Inaccuracy
11
MobileAction features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.9
7.8
Customization
Average: 8.4
7.8
Performance and Reliability
Average: 8.7
7.8
Workflow Capability
Average: 8.5
Seller Details
Seller
MobileAction
Year Founded
2013
HQ Location
San Francisco, California, United States
Twitter
@MobileAction
6,788 Twitter followers
LinkedIn® Page
www.linkedin.com
111 employees on LinkedIn®
Read MobileAction Reviews
Leadfwd
(52)4.5 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform.

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 60% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Leadfwd Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Automation
    3
    Customer Support
    3
    Ease of Use
    3
    Easy Setup
    2
    Email Marketing
    2
    Cons
    Difficult Setup
    1
    Inadequate Analytics
    1
    Inadequate Reporting
    1
    Initial Difficulty
    1
    Learning Curve
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Leadfwd features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Customization
    Average: 8.4
    9.0
    Performance and Reliability
    Average: 8.7
    8.7
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    LeadFWD Corp
    Year Founded
    2006
    HQ Location
    Staten Island, NY
    Twitter
    @INBOX25
    2,083 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform.

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 60% Small-Business
  • 35% Mid-Market
Leadfwd Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Automation
3
Customer Support
3
Ease of Use
3
Easy Setup
2
Email Marketing
2
Cons
Difficult Setup
1
Inadequate Analytics
1
Inadequate Reporting
1
Initial Difficulty
1
Learning Curve
1
Leadfwd features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
8.5
Customization
Average: 8.4
9.0
Performance and Reliability
Average: 8.7
8.7
Workflow Capability
Average: 8.5
Seller Details
Seller
LeadFWD Corp
Year Founded
2006
HQ Location
Staten Island, NY
Twitter
@INBOX25
2,083 Twitter followers
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
Read Leadfwd Reviews
Zoho Marketing Automation
(97)4.2 out of 5
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zoho Marketing Automation is an all-in-one marketing automation software that helps to manage marketing activities across multiple channels successfully. It helps to improve ROI and converts leads to

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 47% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Zoho Marketing Automation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    11
    Automation
    10
    Customer Support
    6
    Easy Creation
    6
    Email Marketing
    6
    Cons
    Learning Curve
    8
    Poor Customer Support
    6
    Integration Issues
    4
    Limited Customization
    4
    Data Management
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Zoho Marketing Automation features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 8.9
    7.8
    Customization
    Average: 8.4
    8.4
    Performance and Reliability
    Average: 8.7
    8.4
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Zoho
    Year Founded
    1996
    HQ Location
    Austin, TX
    Twitter
    @Zoho
    103,522 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24,715 employees on LinkedIn®
    Phone
    +1 (888) 900-9646
Product Description
How are these determined?Information
This description is provided by the seller.

Zoho Marketing Automation is an all-in-one marketing automation software that helps to manage marketing activities across multiple channels successfully. It helps to improve ROI and converts leads to

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 47% Small-Business
  • 30% Mid-Market
Zoho Marketing Automation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
11
Automation
10
Customer Support
6
Easy Creation
6
Email Marketing
6
Cons
Learning Curve
8
Poor Customer Support
6
Integration Issues
4
Limited Customization
4
Data Management
3
Zoho Marketing Automation features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 8.9
7.8
Customization
Average: 8.4
8.4
Performance and Reliability
Average: 8.7
8.4
Workflow Capability
Average: 8.5
Seller Details
Seller
Zoho
Year Founded
1996
HQ Location
Austin, TX
Twitter
@Zoho
103,522 Twitter followers
LinkedIn® Page
www.linkedin.com
24,715 employees on LinkedIn®
Phone
+1 (888) 900-9646
Read Zoho Marketing Automation Reviews
Odoo Marketing Automation
(22)4.5 out of 5
Save to My Lists
Entry Level Price:36 per app/ per user/ ...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Odoo allows users to easily craft sophisticated end-to-end customer journeys, design engaging email campaigns in minutes, and allows them to seamlessly create automatic (and targeted) marketing campai

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 68% Small-Business
    • 23% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Odoo Marketing Automation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Customer Support
    3
    Easy Implementation
    2
    Easy Integration
    2
    Helpful
    2
    Cons
    Limited Features
    2
    Not Intuitive
    2
    Learning Curve
    1
    Limited Customization
    1
    Limited Integrations
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Odoo Marketing Automation features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 8.9
    8.9
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    8.9
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Odoo
    Year Founded
    2005
    HQ Location
    Brussels, Belgium
    Twitter
    @Odoo
    53,804 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,288 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Odoo allows users to easily craft sophisticated end-to-end customer journeys, design engaging email campaigns in minutes, and allows them to seamlessly create automatic (and targeted) marketing campai

Users
No information available
Industries
No information available
Market Segment
  • 68% Small-Business
  • 23% Mid-Market
Odoo Marketing Automation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Customer Support
3
Easy Implementation
2
Easy Integration
2
Helpful
2
Cons
Limited Features
2
Not Intuitive
2
Learning Curve
1
Limited Customization
1
Limited Integrations
1
Odoo Marketing Automation features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 8.9
8.9
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
8.9
Workflow Capability
Average: 8.5
Seller Details
Seller
Odoo
Year Founded
2005
HQ Location
Brussels, Belgium
Twitter
@Odoo
53,804 Twitter followers
LinkedIn® Page
www.linkedin.com
5,288 employees on LinkedIn®
Read Odoo Marketing Automation Reviews
BIK
(60)4.5 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    BIK (bik.ai) is the most intelligent conversational marketing platform helping E-commerce businesses drive multiple ROI. This platform enables a brand to transact automation with Chatbots, manage mult

    Users
    No information available
    Industries
    • Consumer Goods
    • Cosmetics
    Market Segment
    • 62% Small-Business
    • 30% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • BIK is a tool that integrates various business channels and services for easy navigation and messaging.
    • Users frequently mention the ease of use, the helpfulness of the support team, and the beneficial features such as task prioritization and journey-building.
    • Users mentioned issues with the appearance of tickets, the inability to search tickets using keywords, disappearing messages, and a need for improvement in the rate of failed messages.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • BIK Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    22
    Customer Support
    21
    Automation
    9
    Features
    8
    Helpful
    8
    Cons
    Missing Features
    7
    Learning Curve
    4
    Limited Features
    4
    Required Improvements
    4
    Expensive
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • BIK features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    9.4
    Customization
    Average: 8.4
    9.2
    Performance and Reliability
    Average: 8.7
    9.4
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    BIK
    Year Founded
    2019
    HQ Location
    Palo Alto
    Twitter
    @Bikglobal
    39 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    317 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

BIK (bik.ai) is the most intelligent conversational marketing platform helping E-commerce businesses drive multiple ROI. This platform enables a brand to transact automation with Chatbots, manage mult

Users
No information available
Industries
  • Consumer Goods
  • Cosmetics
Market Segment
  • 62% Small-Business
  • 30% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • BIK is a tool that integrates various business channels and services for easy navigation and messaging.
  • Users frequently mention the ease of use, the helpfulness of the support team, and the beneficial features such as task prioritization and journey-building.
  • Users mentioned issues with the appearance of tickets, the inability to search tickets using keywords, disappearing messages, and a need for improvement in the rate of failed messages.
BIK Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
22
Customer Support
21
Automation
9
Features
8
Helpful
8
Cons
Missing Features
7
Learning Curve
4
Limited Features
4
Required Improvements
4
Expensive
3
BIK features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
9.4
Customization
Average: 8.4
9.2
Performance and Reliability
Average: 8.7
9.4
Workflow Capability
Average: 8.5
Seller Details
Seller
BIK
Year Founded
2019
HQ Location
Palo Alto
Twitter
@Bikglobal
39 Twitter followers
LinkedIn® Page
www.linkedin.com
317 employees on LinkedIn®
Read BIK Reviews
Oracle Responsys
(123)3.9 out of 5
View top Consulting Services for Oracle Responsys
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Oracle's Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.

    Users
    • Email Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 49% Mid-Market
    • 41% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Oracle Responsys Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Email Marketing
    4
    Analytics
    3
    Ease of Use
    3
    Features
    3
    Marketing Efficiency
    3
    Cons
    Expensive
    2
    Complex Features
    1
    Complexity
    1
    Difficult Setup
    1
    Email Limitations
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Oracle Responsys features and usability ratings that predict user satisfaction
    7.1
    Has the product been a good partner in doing business?
    Average: 8.9
    7.4
    Customization
    Average: 8.4
    8.0
    Performance and Reliability
    Average: 8.7
    7.9
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Oracle
    Year Founded
    1977
    HQ Location
    Austin, TX
    Twitter
    @Oracle
    824,403 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    199,405 employees on LinkedIn®
    Ownership
    NYSE:ORCL
Product Description
How are these determined?Information
This description is provided by the seller.

Oracle's Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.

Users
  • Email Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 49% Mid-Market
  • 41% Enterprise
Oracle Responsys Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Email Marketing
4
Analytics
3
Ease of Use
3
Features
3
Marketing Efficiency
3
Cons
Expensive
2
Complex Features
1
Complexity
1
Difficult Setup
1
Email Limitations
1
Oracle Responsys features and usability ratings that predict user satisfaction
7.1
Has the product been a good partner in doing business?
Average: 8.9
7.4
Customization
Average: 8.4
8.0
Performance and Reliability
Average: 8.7
7.9
Workflow Capability
Average: 8.5
Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
824,403 Twitter followers
LinkedIn® Page
www.linkedin.com
199,405 employees on LinkedIn®
Ownership
NYSE:ORCL
Read Oracle Responsys Reviews
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