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Sugar Market Reviews & Product Details

Sugar Market Overview

What is Sugar Market?

Sugar Market is an all-in-one marketing automation solution built to work for marketing mavericks. With a curated toolset that includes highly intuitive campaign builders, advanced automation, and superior reporting, we focus on what matters most to marketers—streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue.

Sugar Market Details
Languages Supported
English
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Product Description

Sugar gets timely predictive insights in the hands of the right people, empowering companies to anticipate and fulfill customer needs — before they realize they have them. These businesses create customers for life and achieve a sustainable competitive advantage.

How do you position yourself against your competitors?

We provide a full platform to support customers at all stages of their journey. If your goal is alignment between sales and marketing, there is no better fit than Sell and Market. SugarCRM provides organizations with sales and marketing solutions that give you a complete view of your prospect's buying journey. Empowering both sellers and marketers to work more efficiently and drive higher revenue.


Seller Details
Seller
SugarCRM
Year Founded
2004
HQ Location
Cupertino, CA
Twitter
@SugarCRM
21,254 Twitter followers
LinkedIn® Page
www.linkedin.com
583 employees on LinkedIn®
Phone
+1 (408) 454-6900
Description

Sugar gets timely predictive insights in the hands of the right people, empowering companies to anticipate and fulfill customer needs — before they realize they have them. These businesses are able to create customers for life, and have a sustainable competitive advantage.


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Overview Provided by:

Recent Sugar Market Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Great Marketing all in one tool"
It is a great Marketing all in one tool, you can create landing pages, forms, emails, journeys, and you also have excellent analytics. Its easy to ...
John M.
JM
John M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent help when needed"
Easy to follow anytime I need anything that helps
CM
Caleb M.Mid-Market (51-1000 emp.)
3.0 out of 5
"It gets the job done, but lacks the look, feel, and features of other marketing platforms."
It is simple, easy to use in general, and has a great support team.
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Sugar Market Media

Sugar Market Demo - Sugar Market Configurable Dashboard
Data Analytics Configurable Dashboard
Sugar Market Demo - Sugar Market Email Builder
Intuitive, drag-and-drop email builder. Code-your-own available in the tool.
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Have you used Sugar Market before?
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213 Sugar Market Reviews

4.2 out of 5
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213 Sugar Market Reviews
4.2 out of 5
213 Sugar Market Reviews
4.2 out of 5

Sugar Market Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sugar MarketQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
CM
Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sugar Market?

It is simple, easy to use in general, and has a great support team. Review collected by and hosted on G2.com.

What do you dislike about Sugar Market?

It's boring. It doesn't offer aestethic email templates, the list creation is clunky (ie having to create reports to get lists), and sometimes it makes things way too complicated than what it has to be. It doesn't look fun and energizing. It is supposed to be a creative platform for marketers, and it doesn't feel anything like that. Review collected by and hosted on G2.com.

What problems is Sugar Market solving and how is that benefiting you?

Sugar market is helping us send effective marketing emails and communcations. It also holds a form on our site, for which when people fill out, they get an automated response. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sugar Market?

It is a great Marketing all in one tool, you can create landing pages, forms, emails, journeys, and you also have excellent analytics. Its easy to use, very straight forward and a lot of documentation to help you arround when needed.

You can use it Stand alone or connected with a CRM. Review collected by and hosted on G2.com.

What do you dislike about Sugar Market?

It takes a bit to setup but the you always have support through all the process. Review collected by and hosted on G2.com.

What problems is Sugar Market solving and how is that benefiting you?

It helps me keep my leds/ contacts in order, and to send emails through Nurtures very easy. Review collected by and hosted on G2.com.

Open Discussions in Sugar Market
Angela L.
AL
Chief Experience & Sustainability Officer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Sugar Market?

Sugar Market has been instrumental in helping us streamline our marketing efforts and boost customer engagement. Its intuitive interface makes it easy to manage campaigns, and the detailed analytics provide valuable insights that have directly impacted our decision-making. The automation features have saved us countless hours and allowed us to focus on what matters most: nurturing our customer relationships. Review collected by and hosted on G2.com.

What do you dislike about Sugar Market?

While the tool is highly effective, there is a slight learning curve for new users. However, once you get familiar with the platform, it becomes very intuitive and powerful. Some of the integrations could also be smoother, but overall, these are minor issues compared to the value we get. Review collected by and hosted on G2.com.

What problems is Sugar Market solving and how is that benefiting you?

Thanks to Sugar Market, we’ve seen a significant increase in both our customer NPS and overall satisfaction. The ability to segment and personalize our communications has resonated well with our audience, leading to stronger customer relationships. The insights we gain from the platform have allowed us to make data-driven decisions, which has boosted our marketing ROI and helped us fine-tune our strategies for better results. Review collected by and hosted on G2.com.

AC
IT Project Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sugar Market?

I like it because it segments emails by season and location. Plus, it makes it easy to create, deliver, and optimize incredibly rich, personalized experiences across emails, SMS, mobile apps, reviews, the web, paid ads, and more. Review collected by and hosted on G2.com.

What do you dislike about Sugar Market?

There is nothing I don't like about this software, it is very easy to learn to use, it adapts quickly and stands out among the competition thanks to the number of integrations it supports. Review collected by and hosted on G2.com.

What problems is Sugar Market solving and how is that benefiting you?

Super helps us boost our digital relationships, as it is an intelligent makerting automation platform that is fed by all your customers and is designed from day one to help us scale. We may also respond to our consumers based on the messages they send us. Review collected by and hosted on G2.com.

John M.
JM
Co-Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sugar Market?

Easy to follow anytime I need anything that helps Review collected by and hosted on G2.com.

What do you dislike about Sugar Market?

I realy have no regrets by using Sugar Market, they have always operated well within my concerns Review collected by and hosted on G2.com.

What problems is Sugar Market solving and how is that benefiting you?

With so many different systems in the market I felt good with theres Review collected by and hosted on G2.com.

JB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sugar Market?

Sugar Market is an easy to use marketing automation platform with a huge potential. The email builder and nurture builder are having everything what you would expect and you can use them by drag and drop.

Many of our colleagues are not technical experts but they easily learned to use the system.

The customer support is also outstanding and we have got great support when needed. Review collected by and hosted on G2.com.

What do you dislike about Sugar Market?

There are som functions such as list builder and event management that have been improved over the years but they still lack some functionalities and a similar easy-to-use approach as the email and nurture builder. Especially for us, as a Swedish organisation with different brands, the event mangement part lacks the support for different languages and brands.

There is also room for improvement when it comes to syncronisation features between the different Sugar products. You can see that Sugar Market has been bought from Sugar and that it wasn't created from scratch as part of Sugars product solutions. Review collected by and hosted on G2.com.

What problems is Sugar Market solving and how is that benefiting you?

We are using Sugar as our marketing automation platform. As a government agency we don't work with Sales in the same terms as many other organisations using Sugar Market but it still supports our needs for automating our processes as much as possible. Since we implementet Sugar Market we have seen an increase of 31,8% in lead volume and our newsletters boast a competitive 40%-50 percent open rate on marketing emails. This is certainly due to the great automation and nurture functionalities. Review collected by and hosted on G2.com.

RD
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
Products used within SugarCRM Solution Suite: Sugar Sell, Sugar Market
What do you like best about SugarCRM Solution Suite?

Easy keeping of historical info in Sell - invoice records , emails archived to relevant Account .

Market has done good points but some elements such as email template creation found to be clunky and limited so mktg dept create outside of market. Review collected by and hosted on G2.com.

What do you dislike about SugarCRM Solution Suite?

Quote module doesn't work successfully for us - reorganises listing of products randomly to quote document. Review collected by and hosted on G2.com.

What problems is SugarCRM Solution Suite solving and how is that benefiting you?

Gives external reps view online of account info Review collected by and hosted on G2.com.

KB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sugar Market?

Email creation is easy! Nurtures are easy to build and not overly complicated. Setting up dynamics lists from Sugar Sell is simple and efficient. Support is quick to respond to issues and makes solving issues quick and easy. Review collected by and hosted on G2.com.

What do you dislike about Sugar Market?

The overall platform could use some upgraded efficiencies ... time-consuming to logon to Sugar CRM every time I want to set up a dynamic list. Jumping through the nurture metrics is cumbersome and requires a lot of clicking around. Reporting is also not very straightforward. Review collected by and hosted on G2.com.

What problems is Sugar Market solving and how is that benefiting you?

We are able to set up a multitude of automated emails that help feed our sales efforts, all based on activity happening in Sugar Sell. Review collected by and hosted on G2.com.

Navneet S.
NS
Senior Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sugar Market?

Automate marketing tasks to save time and resources.

Capture more qualified leads through targeted campaigns and landing pages. Review collected by and hosted on G2.com.

What do you dislike about Sugar Market?

We have limitations in customizing certain features, such as email templates and landing page designs, which can restrict creativity and branding consistency.

While Sugar Market offers reporting features, some users desire more in-depth analytics and customizable dashboards for a more comprehensive view of campaign performance. Review collected by and hosted on G2.com.

What problems is Sugar Market solving and how is that benefiting you?

Generating leads, nurturing them, managing email campaigns, proving ROI Review collected by and hosted on G2.com.

VM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Sugar Market?

It's been a game changer during our journey to be able to adapt modules to our business models and service offering. Review collected by and hosted on G2.com.

What do you dislike about Sugar Market?

The vastness of the system at times. We are still learning. Review collected by and hosted on G2.com.

What problems is Sugar Market solving and how is that benefiting you?

Dashboard clarity Review collected by and hosted on G2.com.