# Sugar Market Reviews **Vendor:** SugarAI **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 220 ## About Sugar Market Sugar Market is marketing automation that helps teams create campaigns faster, engage prospects across channels, and deliver better leads to sales. Marketers can build emails, landing pages, and forms with no-code tools, then use insights to personalize outreach and predict which leads are most likely to convert. With Sugar Market, you can streamline campaign creation, improve lead quality, and prove marketing’s impact with clear reporting. ## Sugar Market Pros & Cons **What users like:** - Users find Sugar Market **easy to use** , with intuitive features and comprehensive documentation enhancing their overall experience. (7 reviews) - Users value the **native CRM integration** of Sugar Market, enhancing visibility into lead marketing histories seamlessly. (4 reviews) - Users commend the **excellent customer support** of Sugar Market, enhancing their overall experience and satisfaction. (3 reviews) - Users appreciate the **easy setup** of Sugar Market, facilitating a smooth experience right from the start. (3 reviews) - Users appreciate the **automation efficiency** of Sugar Market, allowing for effective prioritization and streamlined workflows. (2 reviews) - Users praise the **ease of use and comprehensive email marketing tools** of Sugar Market, enhancing their marketing efforts. (2 reviews) - Feature Variety (2 reviews) - Integrations (2 reviews) - Users appreciate the **intuitive interface** of Sugar Market, enhancing campaign management and improving customer engagement effectively. (2 reviews) - User Analytics (2 reviews) **What users dislike:** - Users often face **complexity issues** with slow performance and a steep learning curve, which can hinder productivity. (2 reviews) - Users report **editing issues** with Sugar Market, including slow performance and an unintuitive interface hindering efficiency. (2 reviews) - Users face **integration issues** with Sugar Market, particularly with complex report features and syncing with other platforms. (2 reviews) - Users experience **layout issues** with Sugar Market, noting sluggish performance and a dated interface during peak times. (2 reviews) - Users find the **steep learning curve** challenging, requiring significant time and training to navigate effectively. (2 reviews) - Not Intuitive (2 reviews) - Poor User Experience (2 reviews) - Slow Performance (2 reviews) - Users find Sugar Market to be **time-consuming** , causing frustration with extensive clicks and unreliable sync delays. (2 reviews) - Email Functionality (1 reviews) ## Sugar Market Reviews ### 1. Simple and privacy focused web analytics solution **Rating:** 4.5/5.0 stars **Reviewed by:** Dharamveer p. | Application Security Engineer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Sugar Market?** What I like best about Microanalytics is its simplicity and privacy focused approach. The dashboard is clean, easy to understand, and provides the key website metrics without overwhelming users with unnecessary complexity. It is lightweight, fast, and gives useful insights into website traffic while respecting visitor privacy. I also appreciate how easy it is to set up and start tracking data. **What do you dislike about Sugar Market?** One limitation of Microanalytics is that it does not offer the same level of advanced reporting and customization available in larger analytics platforms. For users who need highly detailed segmentation or complex analytics workflows, the feature set may feel somewhat limited. However, for straightforward analytics needs, it works very well. **What problems is Sugar Market solving and how is that benefiting you?** Microanalytics solves the problem of tracking website performance without relying on complicated analytics tools or collecting excessive user data. It provides clear visibility into traffic sources, visitor activity, and website performance in a privacy friendly manner. For me, it helps monitor website engagement quickly and make informed decisions without spending significant time analyzing complex reports. ### 2. Powerful, Customizable Campaigns But Advanced Features Take Time to Master **Rating:** 3.5/5.0 stars **Reviewed by:** Arkajit D. | Chief Technology Officer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Sugar Market?** What I find most appealing in Sugar Market is its ability to adapt effortlessly to the needs of the healthtech and fintech industries. We are capable of designing highly personalized yet not too complicated campaigns that target patients as well as users of the fintech solutions. Due to its customization and automation capabilities, Sugar Market allows delivering messages in an appropriate manner. The tool's ability to integrate into the company's CRM system has proved beneficial when tailoring our communication with customers. **What do you dislike about Sugar Market?** The reason I do not like Sugar Market is the fact that despite being powerful, some of the advanced functionalities are somewhat awkward and require some getting used to. In particular, in cases when Fraoula needs to use health tech or financial services for their campaigns, there may be some limitations for workflow customizations within the campaign builder tool. Additionally, the interface of the platform itself, while sufficient, may be upgraded in some aspects. On the other hand, reporting is quite useful, yet the reports could provide more details initially. **What problems is Sugar Market solving and how is that benefiting you?** Firstly, Sugar Market helps solve the issue of fragmented communication channels for personalized outreach, which is vital for the success of Fraoula's healthtech and fintech solutions. Previously, it has been challenging to customize communications based on users' journey in the process of engaging, onboarding, or retention. Now, with the help of Sugar Market, we manage to organize all campaigns in one place, to target customers efficiently and send them personalized messages based on their behavior. This way, our campaigns became not only more relevant but also automated and streamlined without increasing our workload. Secondly, it helps solve the issue of lack of insight into the results of campaigns and performance of customers. Previously, monitoring campaign performance and measuring ROI involved plenty of work and guesswork. Now, with analytics features integrated into Sugar Market, we are able to easily track and improve the results of marketing activities. Thus, it has greatly increased our conversion rate and customer engagement in healthtech and fintech. ### 3. Reliable CRM with Extensive Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Elmo H. **Reviewed Date:** February 12, 2026 **What do you like best about Sugar Market?** For me, the lead scoring and nurture flow builder is the absolute standout. Being able to assign points to specific actions, like if a prospect downloads a white paper or attends a live session, allows us to prioritize our time effectively. The drag and drop nature of the campaign builder makes it easy to visualize the customer journey. I also really value the native SEO audit tool. It's aanice extra that lets us check our landing page performance and mobile responsiveness right within the platform without having to bounce back and forth between different plugins or third-party tools. **What do you dislike about Sugar Market?** The platform can feel a bit sluggish during peak usage hours. I've noticed some slow loading times when I'm trying to pull large, complex reports or when I'm deep into the HTML editor for a custom email template. This lag can be pretty frustrating when you're under a tight deadline to launch a campaign. Also, the interface is functional but definitely looks a bit dated compared to some of the sleeker, Silicon Valley startups. It's a powerful workhorse, but it doesn't always have that intuitive, modern snap that makes software a joy to use. **What problems is Sugar Market solving and how is that benefiting you?** Sugar Market automates lead handoff, fixes the disconnect between marketing data and sales follow-up, centralizes interactions, and improves visibility into campaign ROI. It transforms marketing from a cost center into a predictable revenue driver. ### 4. Robust Marketing Suite with Intuitive Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** AMAN K. **Reviewed Date:** February 06, 2026 **What do you like best about Sugar Market?** I really like Sugar Market's 'BI-Grade' Advanced Analytics because it uses a business intelligence engine that allows me to create highly visual, interactive dashboards and connects our marketing spend directly to revenue. I can see the complete 'path to purchase' and pinpoint which campaigns are the biggest revenue generators. The Nurture Builder's drag-and-drop interface makes creating complex logic with 'if-then' scenarios easy, like building with blocks. I also appreciate its native CRM integration, which offers a two-way sync, allowing me to see a lead’s entire marketing history directly inside the CRM's lead record. The all-in-one toolkit is a highlight as well, including tools for SEO audits, social media management, and Google Ads integration, all within the same platform I use for email. Plus, the pricing model that allows unlimited users and emails is fantastic as it encourages collaboration without worrying about additional costs. **What do you dislike about Sugar Market?** The 'Legacy' UI feeling is a bit dated, making navigation sometimes feel buried in menus, which can be intimidating for new users. The steep learning curve for advanced logic requires significant time investment and often needs dedicated training. Email asset management is cumbersome because you have to upload images to a library before using them, adding unnecessary 'busy work.' There is occasional sync latency, causing slight delays in the CRM that can be frustrating in fast-paced environments. Social and SEO tools, while included, aren't as deep as dedicated platforms. **What problems is Sugar Market solving and how is that benefiting you?** Sugar Market optimizes lead generation and nurturing with automated scoring and multi-step journeys, solves fragmented tools with an all-in-one console, and provides closed-loop reporting for ROI clarity. It streamlines campaign creation and enhances marketing and sales synergy. ### 5. Incredible Reporting & Easy Setup, Minor Traffic Limits **Rating:** 4.5/5.0 stars **Reviewed by:** Corey M. **Reviewed Date:** January 15, 2026 **What do you like best about Sugar Market?** I find the reporting and profile setup in Sugar Market most useful and valuable. The reporting tool is incredible and easy to build, making it a simple and straightforward process. Setting up user profiles is also a breeze. The overall speed of the system ensures I can access the data I need without any lag. The initial setup with the quiz is smooth as well. **What do you dislike about Sugar Market?** My only take is, specific traffic limit limitation. Would like to see recurring revenue and greenfield opportunities checked separately. **What problems is Sugar Market solving and how is that benefiting you?** I find Sugar Market essential for tracking and moving the business along, solving issues with visibility and reporting friction. ### 6. A truly disjointed and unintuitive system the likes of which I have never seen **Rating:** 1.0/5.0 stars **Reviewed by:** Bailey J. | Senior Content and Marketing Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Sugar Market?** Um. The fact that it technically sends emails and lets you build workflows. **What do you dislike about Sugar Market?** Sugar Market was inferior in almost every conceivable way to any other system I've used like Hubspot and SalesForce, or even Jotform. Building workflows, emails, and reports took SO many clicks, it was unbelievable. The biggest frustration was that lead data would only sync every 20 minutes, making it hard for our org to follow up on the leads at the speed they wanted to and causing ample strife between the marketing and salesops teams. The support experience was also very strange - we worked with a trainer we loved who helped navigate us through the incredibly unintuitive system, but after a point she was taken away from us and we were given less responsive support people (seemingly because the company didn't want to spend as much support time with us even though it was necessary to even use the tool). Sugar Market ended up being a yearlong time sink that wasted our team's time. **What problems is Sugar Market solving and how is that benefiting you?** Theoretically we started using the tool to automate marketing efforts around lead collection and followup and email workflows, but it failed to deliver meaningfully in those departments for how much effort it took. ### 7. very robust CRM tool with great AI features **Rating:** 4.5/5.0 stars **Reviewed by:** Bernardo V. | CRM, CX Head, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Sugar Market?** AI new features are great, specially predictive analytics, sentiment analysis. I like how the tool is built in modules so you can use exactly what you need API support was a must, and they have it **What do you dislike about Sugar Market?** No free version available, but pricing is decent Mobile UI needs to improve **What problems is Sugar Market solving and how is that benefiting you?** Campaign Orchestration for brands we are keeping apart from the big brand catalogue, and out of our global solution, and it has proven that setting it up its easier than other tools we have tested ### 8. It gets the job done, but lacks the look, feel, and features of other marketing platforms. **Rating:** 3.0/5.0 stars **Reviewed by:** Caleb M. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about Sugar Market?** It is simple, easy to use in general, and has a great support team. **What do you dislike about Sugar Market?** It's boring. It doesn't offer aestethic email templates, the list creation is clunky (ie having to create reports to get lists), and sometimes it makes things way too complicated than what it has to be. It doesn't look fun and energizing. It is supposed to be a creative platform for marketers, and it doesn't feel anything like that. **What problems is Sugar Market solving and how is that benefiting you?** Sugar market is helping us send effective marketing emails and communcations. It also holds a form on our site, for which when people fill out, they get an automated response. ### 9. Great Marketing all in one tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Sugar Market?** It is a great Marketing all in one tool, you can create landing pages, forms, emails, journeys, and you also have excellent analytics. Its easy to use, very straight forward and a lot of documentation to help you arround when needed. You can use it Stand alone or connected with a CRM. **What do you dislike about Sugar Market?** It takes a bit to setup but the you always have support through all the process. **What problems is Sugar Market solving and how is that benefiting you?** It helps me keep my leds/ contacts in order, and to send emails through Nurtures very easy. ### 10. A Game-Changer for Our Customer Satisfaction and NPS **Rating:** 5.0/5.0 stars **Reviewed by:** Angela L. | Chief Experience & Sustainability Officer, Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2024 **What do you like best about Sugar Market?** Sugar Market has been instrumental in helping us streamline our marketing efforts and boost customer engagement. Its intuitive interface makes it easy to manage campaigns, and the detailed analytics provide valuable insights that have directly impacted our decision-making. The automation features have saved us countless hours and allowed us to focus on what matters most: nurturing our customer relationships. **What do you dislike about Sugar Market?** While the tool is highly effective, there is a slight learning curve for new users. However, once you get familiar with the platform, it becomes very intuitive and powerful. Some of the integrations could also be smoother, but overall, these are minor issues compared to the value we get. **What problems is Sugar Market solving and how is that benefiting you?** Thanks to Sugar Market, we’ve seen a significant increase in both our customer NPS and overall satisfaction. The ability to segment and personalize our communications has resonated well with our audience, leading to stronger customer relationships. The insights we gain from the platform have allowed us to make data-driven decisions, which has boosted our marketing ROI and helped us fine-tune our strategies for better results. ### 11. Extremely versatile marketing software **Rating:** 5.0/5.0 stars **Reviewed by:** Ariya C. | IT Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2024 **What do you like best about Sugar Market?** I like it because it segments emails by season and location. Plus, it makes it easy to create, deliver, and optimize incredibly rich, personalized experiences across emails, SMS, mobile apps, reviews, the web, paid ads, and more. **What do you dislike about Sugar Market?** There is nothing I don't like about this software, it is very easy to learn to use, it adapts quickly and stands out among the competition thanks to the number of integrations it supports. **What problems is Sugar Market solving and how is that benefiting you?** Super helps us boost our digital relationships, as it is an intelligent makerting automation platform that is fed by all your customers and is designed from day one to help us scale. We may also respond to our consumers based on the messages they send us. ### 12. SUGAR CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2025 **What do you like best about Sugar Market?** It helps companies a lot to centralize information and optimize interaction with their customers. **What do you dislike about Sugar Market?** Slow loading times have been reported. This slowness can make the difference between closing a sale or losing it to the competition. **What problems is Sugar Market solving and how is that benefiting you?** Automate marketing, sales, and customer service processes ### 13. Excellent help when needed **Rating:** 5.0/5.0 stars **Reviewed by:** John M. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2025 **What do you like best about Sugar Market?** Easy to follow anytime I need anything that helps **What do you dislike about Sugar Market?** I realy have no regrets by using Sugar Market, they have always operated well within my concerns **What problems is Sugar Market solving and how is that benefiting you?** With so many different systems in the market I felt good with theres ### 14. Marketing Automation platform with huge potential **Rating:** 4.0/5.0 stars **Reviewed by:** Jan-Frederic B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2024 **What do you like best about Sugar Market?** Sugar Market is an easy to use marketing automation platform with a huge potential. The email builder and nurture builder are having everything what you would expect and you can use them by drag and drop. Many of our colleagues are not technical experts but they easily learned to use the system. The customer support is also outstanding and we have got great support when needed. **What do you dislike about Sugar Market?** There are som functions such as list builder and event management that have been improved over the years but they still lack some functionalities and a similar easy-to-use approach as the email and nurture builder. Especially for us, as a Swedish organisation with different brands, the event mangement part lacks the support for different languages and brands. There is also room for improvement when it comes to syncronisation features between the different Sugar products. You can see that Sugar Market has been bought from Sugar and that it wasn't created from scratch as part of Sugars product solutions. **What problems is Sugar Market solving and how is that benefiting you?** We are using Sugar as our marketing automation platform. As a government agency we don't work with Sales in the same terms as many other organisations using Sugar Market but it still supports our needs for automating our processes as much as possible. Since we implementet Sugar Market we have seen an increase of 31,8% in lead volume and our newsletters boast a competitive 40%-50 percent open rate on marketing emails. This is certainly due to the great automation and nurture functionalities. ### 15. Overall Sugar Market Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Kody B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about Sugar Market?** Email creation is easy! Nurtures are easy to build and not overly complicated. Setting up dynamics lists from Sugar Sell is simple and efficient. Support is quick to respond to issues and makes solving issues quick and easy. **What do you dislike about Sugar Market?** The overall platform could use some upgraded efficiencies ... time-consuming to logon to Sugar CRM every time I want to set up a dynamic list. Jumping through the nurture metrics is cumbersome and requires a lot of clicking around. Reporting is also not very straightforward. **What problems is Sugar Market solving and how is that benefiting you?** We are able to set up a multitude of automated emails that help feed our sales efforts, all based on activity happening in Sugar Sell. ### 16. Sugar Market cloud-based marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Navneet S. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Sugar Market?** Automate marketing tasks to save time and resources. Capture more qualified leads through targeted campaigns and landing pages. **What do you dislike about Sugar Market?** We have limitations in customizing certain features, such as email templates and landing page designs, which can restrict creativity and branding consistency. While Sugar Market offers reporting features, some users desire more in-depth analytics and customizable dashboards for a more comprehensive view of campaign performance. **What problems is Sugar Market solving and how is that benefiting you?** Generating leads, nurturing them, managing email campaigns, proving ROI ### 17. First class system that’s adaptable **Rating:** 4.5/5.0 stars **Reviewed by:** Vicki M. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Sugar Market?** It's been a game changer during our journey to be able to adapt modules to our business models and service offering. **What do you dislike about Sugar Market?** The vastness of the system at times. We are still learning. **What problems is Sugar Market solving and how is that benefiting you?** Dashboard clarity ### 18. Complicated **Rating:** 4.0/5.0 stars **Reviewed by:** Fahima N. | Membership Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2024 **What do you like best about Sugar Market?** I like the ease of it from Sugar CRM to market. **What do you dislike about Sugar Market?** The report feature is a bit complicated and I wish that when someone open an email, it automatically integrates in SugarCRM **What problems is Sugar Market solving and how is that benefiting you?** Email CRM, emailing members ### 19. Nice ideas, core features not setup well **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Sugar Market?** We can send automated emails. We can run nurture campaigns. **What do you dislike about Sugar Market?** A huge problem is lack of connectivity to popular lead generation software Zoominfo and Apollo for example. Many of the features of within Market are not natively connected to the CRM and require many levels of extra work. For example, I cannot create marketing campaign reports that pull data into the CRM with the same functionality as the CRM reporting. So it's very difficult to bridge the gap between marketing effort and opportunity/dollar outcomes in teh CRM without having to erect a KPI framework from scratch that somehow can pull marketing interaction data through to the CRM. Even then, it's speculative. I also do not like how marketing activities are not a native subpanel on the CRM except for form and landing page interactions. Every email that the lead or contact opens should display within the lead or contact profile. It should not take having to click into the Sugar Market tab to see marketing activity. This is just another layer of separation from being able to pull marketing metrics from with in the CRM. When we had Salesforce, I could setup campaigns within the CRM and then attribute multiple emails, forms, landing pages to those campaigns and then pull interaction data from those campaigns and attribute that to Opportunity value. This is maybe possible in SugarMarket, but it would take development work that's outside my perview and it not naturally part of the integration. I also do not like the the lack of a general automation rules within SugarMarket. In Salesforce, I could setup an automation that if "lead UTM Source Field = Google, then Lead Source=Google" for example. These automation shortcuts gave us much more flexibility to control how we organize and track leads. There have also been multiple cases of leads statuses changing in the Market side, then a step in the engagment is to push that profile change to the CRM, then it doesn't happened. A complete mystery that even our wonderful Sugar Market account manager could not figure out why is was happening. Our UTM forms fields do not ingest URL parameteres unless they are from a SuygarMarket Landing page. They cannot be pulled from the form when embedded in our website. One of the nuture items is "Create a CRM Task" but there's no ability to specifically create a scheduled call. So I have to create a task to tell a user to call someone so now our inside sales person is doing double admin work. The list of logical dead ends that need multiple hours of workaround to achieve what we need and what we used to have in Pardot/Salesforce goes on and on. At this point, we've start using Zapier to get around many automation deadends in SugarMarket and simply use SugarMarket to send emails. Basically, Sugar Market misses the mark on many things that are necessary to require coehesion between our sales side and marketing side activities. I am regretting moving from Salesforce to Sugar every single day. **What problems is Sugar Market solving and how is that benefiting you?** The nurtures allow for automated lead nurturing. That's about it. Otherwise, not much else works well. Market is too restrictive for us to use it as tool to implement our outreach plan, the tool dictates to us what we can. **Official Response from Chris Pennington:** > Hi there, Thank you for your detailed feedback on Sugar Market. We're sorry to hear about the challenges you're facing. We understand the importance of seamless integration with lead generation tools like ZoomInfo and Apollo, and we are continually working to improve our connectivity and native CRM integration. Your points on marketing campaign reports, subpanel visibility, and automation rules are noted and helpful. We appreciate the feedback and it does help us prioritize what, when and how we might apply resources to address these concerns so that we might enhance your overall experience. For the item of ‘..multiple cases of leads statuses changing”, if you would, email me directly with more details. I’d like to drill into this topic to see what is really going on – my email address is cpennington@sugarcrm.com At any stage, if you encounter any specific issues or need assistance, our support team is ready and eager to help. Additionally, there are many resources available in SugarClub to help you and your team better understand how to use Sugar Market. And, of course please feel free to reach out to me directly if you have any further questions or need additional support. We are dedicated to ensuring that Sugar Market not only meets but exceeds your expectations. Thank you once again for your feedback, which is crucial in helping us improve and better serve you. Thanks Chris Pennington - Chief Customer Officer ### 20. Syncs seamlessly to SugarSell - great way to track and managing leads **Rating:** 3.5/5.0 stars **Reviewed by:** Gayathri G. | Founder & Content creator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2024 **What do you like best about Sugar Market?** Syncs seamlessly with the core CRM - a great way to track and managing leads **What do you dislike about Sugar Market?** Integrations with other platforms can be difficult sometimes. **What problems is Sugar Market solving and how is that benefiting you?** marketing automation and automatic lead routing ### 21. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Vidya K. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2024 **What do you like best about Sugar Market?** Campaigning, emails, communication, contacts **What do you dislike about Sugar Market?** Too much pop ups, frequent, pop ups, time consuming **What problems is Sugar Market solving and how is that benefiting you?** Campaigning ### 22. Email Marketing Upgrade! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Sugar Market?** Merge tags have been a game changer for us. Being able to not only add a custom footer by contact owner, but also customize the "from" address and "reply to" address have enabled us to send emails that have the personalization of our sales reps but reply to a shared inbox monitored by Marketing, so we can weed out auto-replies and bounceback and our reps can focus on meaningful connections with their customers. Nurtures have also been a great tool for us. There's definitely a learning curve with them and we continue to discover new ways we can utilize them, but it has really streamlined our process of sending reminders about upcoming events and important updates. **What do you dislike about Sugar Market?** Sometimes I wish there was greater ability to customize email layout. (For example, there seems to be a limit to the number of columns you can add). But overall it is still much more functional that what we were using previously. Also, when building Pages, the background image is very difficult to resize and the preview is different than what shows in the building (it is not WYSIWYG), which can result in some time-consuming trial and error to figure out what will fit/show correctly on the final page. **What problems is Sugar Market solving and how is that benefiting you?** It is saving us a lot of time! We have about 35 sales reps that we are sending emails for, so being able to pull in their profile information with one merge tag/on one single email send makes a big difference. It is also replacing much of our manual data capture/tracking, with the built-in reports and sync between Sugar Market and Sugar Sell. ### 23. Easy to learn and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2024 **What do you like best about Sugar Market?** Clear deep process with lots of online and in-application help. **What do you dislike about Sugar Market?** Nothing so far. It seems well designed and ready to tailor to each users' needs. **What problems is Sugar Market solving and how is that benefiting you?** Removing the need for separate and independent documents and spreadsheets. Giving management a global view of history and progress. ### 24. Fantastic Email Marketing System **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Sugar Market?** We love Sugar Market because of its wide array of services such as email capabilities and the page/form feature. The system is well thought out and after a few training sessions is quite easy to use. **What do you dislike about Sugar Market?** The least helpful aspect of Sugar Market is ensuring it integrates with Netsuite. **What problems is Sugar Market solving and how is that benefiting you?** Sugar Market does a great job at connecting our customers in different buckets though nurture campaigns and reporting. ### 25. Since I have not seen /tried other marketing automations tools, i would not give 10 :-) **Rating:** 4.0/5.0 stars **Reviewed by:** Tina M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Sugar Market?** Easy to log in The overview dashboard gives most of what I need Easy to move arround Easy to use even you are not an expert **What do you dislike about Sugar Market?** Since we are a global company and each country have the own maketing it can be dificult with diff emails. Sugar knows our problem **What problems is Sugar Market solving and how is that benefiting you?** The reporting part for views, qlik..... ### 26. Lots of great features for setting up emails **Rating:** 3.5/5.0 stars **Reviewed by:** Moosa A. | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Sugar Market?** Great for setting up a variety of emails to send to large groups of recipients. Quite in depth with what can be achieved using the software. **What do you dislike about Sugar Market?** A lot of small nuances with user interface and experience especially in the email builder. Takes a lot longer to create emails with formatting issues. **What problems is Sugar Market solving and how is that benefiting you?** Helping send out important comms to various audiences to generate leads, interest and sign ups etc. ### 27. Great for an SME **Rating:** 4.0/5.0 stars **Reviewed by:** Kelby P. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2023 **What do you like best about Sugar Market?** The tracking and analytics are amazing and great for reporting **What do you dislike about Sugar Market?** As the person who codes the emails - I hate that I can't see the email and the code next to each pther **What problems is Sugar Market solving and how is that benefiting you?** I work in a silo so it is easy to set all my automations up while I am on holiday so my manager doesn't need to worry about it ### 28. Marketing Automation with Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Bill B. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Sugar Market?** A comprehensive marketing automation solution is offered by Sugar Market, and it has great reporting tools. It enables you to manage your campaigns with ease and keep tabs on the sources of your leads. **What do you dislike about Sugar Market?** In Sugar Market, tracking and assessing investments can be difficult because there is no direct ROI calculator. It is still possible to control and monitor your return on investment, though it will take some work. **What problems is Sugar Market solving and how is that benefiting you?** Ive been able to maximise my marketing efforts and produce more money because to Sugar Market. I can analyse my campaigns carefully and make data-based decisions thanks to Sugar Markets powerful reporting features. It also gives my sales team useful information on the preferences of potential clients, enabling them to follow up with prospects in a more effective and efficient manner. ### 29. Good to Know about Sugar Markert..!!! **Rating:** 4.5/5.0 stars **Reviewed by:** Harshit R. | Instrument Engineer - Project, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Sugar Market?** It is easy to use and have a effective lead tracking system. UI is awesome and easy to use. Now the thing is it is not just about UIs but the function this provides are very helpful. **What do you dislike about Sugar Market?** The processing time shoud be improve in next updates. **What problems is Sugar Market solving and how is that benefiting you?** This helps me to get the appropriate options that should I count on. And Easy to use. That benifits me to generates a lead and helps me to save my time. ### 30. Director **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2023 **What do you like best about Sugar Market?** Ease of use for staff that is using to serve isd. **What do you dislike about Sugar Market?** Need a CRM expert on staff on our end as large entity. **What problems is Sugar Market solving and how is that benefiting you?** We just need time to use and get comfortable with in our organization. ### 31. Features of Sugar Market Automation Software **Rating:** 4.5/5.0 stars **Reviewed by:** DHRUVAL S. | Instrument Engineer - Projects, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Sugar Market?** It is the Marketing automation platform to help the marketer to track the leads , easy to use, user friendly **What do you dislike about Sugar Market?** As per my knowledge there is nothing negative point **What problems is Sugar Market solving and how is that benefiting you?** Reduce the time between internal department. ### 32. Affordable Marketing tool for start ups. **Rating:** 3.0/5.0 stars **Reviewed by:** Mustafa T. | Associate, Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2023 **What do you like best about Sugar Market?** I won't say it have an excellent UI to be honest here but kind of a decent Dashboard will all the needful information is available for you. Its like ready to go without much changes. **What do you dislike about Sugar Market?** As already mentioned it is not easy in the first run... Unless you explore it several times once you get handy then it won't be a problem. Integration with sugar CRM can be a problem as it crashes. **What problems is Sugar Market solving and how is that benefiting you?** Creating and Automation of the campaign. ### 33. All in one, everything I need to see. **Rating:** 5.0/5.0 stars **Reviewed by:** Angel R. | Ingeniero de soluciones, Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2022 **What do you like best about Sugar Market?** Having a complete view from where I am getting leads, making my efforts more valuable. Having the dashboard already configurated with the most common data gave the marketing leader a step forward from the beggining. **What do you dislike about Sugar Market?** Sugar Market does not have a direct ROI calculator, making it difficult to track the investments. Also the reports and list making is very difficult to get at first. **What problems is Sugar Market solving and how is that benefiting you?** Having a clear view of my Marketing efforts, giving the sales team also a clean view of the prospect interests. Also having our social media connected is a huge plus, because we can clearly see the audience engagement. **Official Response from Victoria Tsai:** > Hello, We here at Sugar are so excited to hear that you've had such a positive experience with our interface. I've gone ahead and shared your feedback with our product and leadership team and am very sorry to hear about the difficulty to access reports. In the meantime, I would love to invite you to SugarClub if you haven't joined already to get update notifications. In addition to the updates, SugarClub is an excellent place for you to connect with other SugarClub members, share your expertise, and earn badges while doing so. I have gone ahead and linked it below for your convenience. As always, thank you so much for being a part of our SugarCRM family! Sincerely, Victoria Tsai Customer Advocacy Manager ### 34. It’s not the best out there **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Sugar Market?** Not much to be honest. It's dated and I didn't enjoy it very much. I thought is was not user friendly at all, and I much prefer the tool I am using now (HubSpot) **What do you dislike about Sugar Market?** Everything. It's not a tool I would recommend. It is hard to use and not pleasant in general. **What problems is Sugar Market solving and how is that benefiting you?** Sugar Market is a powerful marketing automation and lead management tool designed to help businesses drive engagement, generate leads, and accelerate sales. It offers a range of features such as email marketing, lead scoring, campaign management, analytics, and more, empowering organizations to streamline their marketing efforts and maximize their return on investment. ### 35. Launch campaign like pro **Rating:** 4.0/5.0 stars **Reviewed by:** ganesh P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Sugar Market?** This tool has a Good user interface and a lot of leads and contacts to run an effective campaign that helps analyze customers faster. **What do you dislike about Sugar Market?** The tool is a bit complicated until you get used to it. **What problems is Sugar Market solving and how is that benefiting you?** Sugar market helps us to reach out to multiple customer bases spread across various domains, and we can offer customizations where ever possible. ### 36. Offers most of what I expected from a Marketing software with a few extra perks. **Rating:** 3.0/5.0 stars **Reviewed by:** Adeline B. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Sugar Market?** I love Nurture 2.0. It is an awesome way to set up drip campaigns and also automate a lot of customer contact. I also love the flexibility with email details such as domain names and send from. **What do you dislike about Sugar Market?** Their form program does not allow picture submissions. This is an important aspect for us. The program also forces you to put stuff in folders but you are unable to access the folders. The customer service team is also very hard to get in touch with. **What problems is Sugar Market solving and how is that benefiting you?** The nurture program is helping us create automated communication which is very helpful for our small team. It also helps us organize our marketing campaigns which would get lost in other programs. ### 37. Big company robust features for a price a small company can pay **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Sugar Market?** The setup of all different digital campaigns, from nurtures and triggers to one-off emails, forms, landing pages; the features are robust and you can do a ton with them. **What do you dislike about Sugar Market?** It is weird that the quirkiest CRM integration I've experienced with Sugar Market is with Sugar CRM; it is counterintuitive to me, but I've had more success with dynamic lists, lead creation from forms, and task creations from behaviors in nurtures in other CRMs than in their own. **What problems is Sugar Market solving and how is that benefiting you?** Being able to reach people en masse, and also tailor messages based on behavior. ### 38. Very Interesting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Sugar Market?** Most helpful looks like all the training now available to use. I also like the visibility of the upgraded site. **What do you dislike about Sugar Market?** I haven't found anything to dislike as of yet **What problems is Sugar Market solving and how is that benefiting you?** Sugar is helping me solve my issue with finding competitors in the areas I service. ### 39. Good product overall, no major issues **Rating:** 3.5/5.0 stars **Reviewed by:** Sandy C. | Sales operations, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2023 **What do you like best about Sugar Market?** I love how easy it is to visualize data as that can be helpful for reports. **What do you dislike about Sugar Market?** Randomly crashes once in a while but it could be the internet. **What problems is Sugar Market solving and how is that benefiting you?** With automation, the problem of transferring data among different departments and team members becomes easier to manage. ### 40. Social media management **Rating:** 4.0/5.0 stars **Reviewed by:** liset f. | Digital marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Sugar Market?** That you can find various marketing automation solutions **What do you dislike about Sugar Market?** It is very focused on clients or sales departments. **What problems is Sugar Market solving and how is that benefiting you?** That works through artificial intelligence AI and summarizes the processes to make them more agile and functional in a work team ### 41. Marketing automation platform that does the trick with excellent customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Sugar Market?** Great customer service and reactivity - not just an impersonal platform **What do you dislike about Sugar Market?** Complexity/user-friendliness of some parts of the interface, but getting better **What problems is Sugar Market solving and how is that benefiting you?** Providing (almost) all the tools I need in one, interconnecting to our CRM & our webinar solution and hence saving our small Marketing team a lot of time & helping us gain efficiency **Official Response from Victoria Tsai:** > Hello! Thank you so much for taking the time to write up a review of Sugar Market. It means a lot to see that you have taken the time out of your day to share your thoughts on a solution that we have worked hard to create. I've passed along your praise to our product and leadership teams, as well as our areas highlighted for improvement. If you haven't joined us over at SugarClub already, we'd love to see you there! SugarClub is a place where you can connect with other customers using Sugar and find support from users like yourself! I've gone ahead linked it below for your reference. Thank you for being such a loyal Sugar customer! Sincerely, Victoria Tsai Customer Advocacy Manager ### 42. Best Product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Sugar Market?** long-lasting product and very nice product **What do you dislike about Sugar Market?** Price should be middle class user friendly **What problems is Sugar Market solving and how is that benefiting you?** It will sell products on every retail market as well as business to business so it will be available easily ### 43. It's ok **Rating:** 3.5/5.0 stars **Reviewed by:** Brandon H. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2023 **What do you like best about Sugar Market?** It has a lot of available information that can be seen **What do you dislike about Sugar Market?** Honestly, it's more information than we need **What problems is Sugar Market solving and how is that benefiting you?** Ideally it would help make the selling process faster but it really doesn't for our need. **Official Response from Victoria Tsai:** > Hello Brandon, Thank you so much for taking the time to share your thoughts on Sugar Market. It means a lot to see that you have taken the time out of your day to share your thoughts on a solution that we have worked hard to create. I've passed along your praise to our product and leadership teams, as well as our areas highlighted for improvement. If you haven't joined us over at SugarClub already, we'd love to see you there! SugarClub is a place where you can connect with other customers using Sugar and find support from users like yourself! I've gone ahead linked it below for your reference. Thank you for being such a loyal Sugar customer! Sincerely, Victoria Tsai Customer Advocacy Manager ### 44. Reviewing Sugar Market **Rating:** 3.0/5.0 stars **Reviewed by:** Dawit A. | Assistant Lecturer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Sugar Market?** SugarCRM's flagship marketing automation solution that brings you a high-definition view of your customer experience. Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyers' journey by putting the platform to work. I also believe in letting the platform qualify leads with robust nurture campaigns and sophisticated artificial-intelligence-driven lead prediction scoring and models. I believe in letting the platform attract website visitors and understand how they interact with digital assets. I believe in letting the platform capture leads with conversion-driving landing pages, emails, and forms built with intuitive, drag-and-drop builders. **What do you dislike about Sugar Market?** There is nothing to dislike about it. Nothing is missing as far as I know. **What problems is Sugar Market solving and how is that benefiting you?** It has benefited me in improving marketing strategy, utilizing resources, and handling also improving customer experience and retention. **Official Response from Victoria Tsai:** > Hello Dawit, Thank you so much for taking the time to write such a fantastic review of Sugar Market. It makes all of us here at Sugar incredibly pleased to hear how navigable our platform has been for you. I've gone ahead and passed along your praise to the product and leadership teams and wanted to say thank you again for being such a loyal Sugar customer. If you haven't joined us over at SugarClub already, we'd love to see you there! SugarClub is a place where you can connect with other customers using Sugar, earn badges for your expertise, and share how you're using the solution. I've gone ahead linked it below for your reference. Sincerely, Victoria Tsai Customer Advocacy Manager ### 45. Not a great experience so far **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2023 **What do you like best about Sugar Market?** I think there's a lot of opportunities with Sugar Market. **What do you dislike about Sugar Market?** Not very easy to use and its not as functional with Sugar as we hoped. **What problems is Sugar Market solving and how is that benefiting you?** It doesn't connect with SugarCRM 100% without needing additional development/engineering **Official Response from Victoria Tsai:** > Hello, Thank you for taking the time to provide us with feedback. We take our customers' reviews very seriously and are always using them to help us improve our product.    I'm sorry to hear you're not enjoying your experience with us. I'd love to assist you by helping you have a more enjoyable experience and to help with the usability of our solution. If willing, please reach out to me at victoria.tsai@sugarcrm.com. In the meantime, I've gone ahead and shared your feedback with our product and leadership team.   For additional support, I would love to invite you to SugarClub. Our existing community is home to many other professionals like yourself and could help answer some questions on customization or share their best practices. I have gone ahead and linked it below for your convenience.   Thank you so much for being a part of our SugarCRM family!   Best, ### 46. Sugar market maintain sweet relationships with your client base **Rating:** 3.5/5.0 stars **Reviewed by:** Bilal A. | Project Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Sugar Market?** The thing I like the most about the sugar market is that this application supports or provides collaboration between seller-provider relationship management, with different types of reporting mechanisms. **What do you dislike about Sugar Market?** The only drawback is that there's a lot that this tool offers; therefore, extensive training and application knowledge is required to utilize this tool at maximum capacity. **Recommendations to others considering Sugar Market:** My recommendations to other users considering Sugar Market are the following: Sugar CRM offers many features and has an extensive capability of different functionalities, so it's vital whoever is considering this application knows how to customize the tool according to their business requirements. Sugar CRM is compatible with many OS systems, giving ease of access to both internal and external stakeholders. Sugar CRM can be integrated with external applications like Call tracker etc. Sugar CRM runs many marketing campaigns. Although email campaigns are complex or confusing to set up initially, if set up properly works pretty good it enables the application to send multiple/several/bulk emails. Sugar Market also has the capability for automation in terms of tasks and notifications, triaging and tagging of opertunities can be set up. We can track performance evaluated records and search on the basis of keywords. This Customer-Relationship managment tool can be utilized in many ways so its key we dont get overwhelmed by the functionalites of this application/tool. **What problems is Sugar Market solving and how is that benefiting you?** Suger Market creates an environment where we can run performance reports based on the sales force and collaborate with clients, which has helped us align our engagement for help-desk services. **Official Response from Victoria Tsai:** > Hello! Thank you so much for taking the time to write up a review of Sugar Market. It means a lot to see that you have taken the time out of your day to share your thoughts on a solution that we have worked hard to create. I've passed along your praise to our product and leadership teams, as well as our areas highlighted for improvement If you haven't joined us over at SugarClub already, we'd love to see you there! SugarClub is a place where you can connect with other customers using Sugar Serve and find support from users like yourself! I've gone ahead linked it below for your reference. Thank you for being such a loyal Sugar customer! Sincerely, Victoria Tsai Customer Advocacy Manager ### 47. Quite a few bugs in the first few months using Sugar, but customer service helpful. **Rating:** 3.0/5.0 stars **Reviewed by:** Peter M. | Marketing Content Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Sugar Market?** Email builder has been easy to use. Also like how easy it is to look at a dynamic list (and get the total count) you're building. **What do you dislike about Sugar Market?** The analytics is not robust enough. For instance, I wanted to look at the average stats across a period of time, but when I reached out to tech support, I was just told it wasn't a capability. **What problems is Sugar Market solving and how is that benefiting you?** For email, which is what I mainly use it for, it is one of the most intuitive builders I have ever worked with and I've worked with quite a few. **Official Response from Victoria Tsai:** > Hello! Thank you so much for taking the time to write up a review of Sugar Market. It means a lot to see that you have taken the time out of your day to share your thoughts on a solution that we have worked hard to create. I've passed along your praise to our product and leadership teams, as well as your suggestions for improvement. If you haven't joined us over at SugarClub already, we'd love to see you there! SugarClub is a place where you can connect with other customers using Sugar Serve and find support from users like yourself! I've gone ahead linked it below for your reference. Thank you for being such a loyal Sugar customer! Sincerely, Victoria Tsai Customer Advocacy Manager ### 48. Horrible customer service and platform **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about Sugar Market?** The connection to Netsuite is nice. Once the sync is set up it works okay. **What do you dislike about Sugar Market?** The customer service is awful. It takes days before anyone gets back to you and months to set up the system. **What problems is Sugar Market solving and how is that benefiting you?** Nothing... ### 49. SugarCRM : The Best CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Wasiullah W. | Information Technology Project Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Sugar Market?** SugarCRM is an amazing software that is relatively easy to setup and operate. It can be easily integrated with ERP softwares and is perfect for small to medium-sized businesses. **What do you dislike about Sugar Market?** The downside of SugarCRM is that it has a strong learning curve and takes some time getting used to the interface. Also Sugar CRM is a bit expensive for small businesses. **Recommendations to others considering Sugar Market:** SugarCRM is the best CRM software I have used so far. It has so many great features and functions that it makes your everyday work a piece of cake. It helps me to track sales and invoice my different projects. I really love the reports and dashboard feature of SugarCRM. There are so many report templates in SugarCRM that allow you to analyze data in an interactive way. Another plus point of SugarCRM is that it is a great marketing tool as you can use it to devise marketing strategies and campaigns. In my opinion, the most significant benefit of SugarCRM over other CRM software is its fantastic customer support team that is available 24/7. Overall I really love using Sugar CRM in my job and I would certainly recommend SugarCRM to other people as this will help them to automate a lot of their business processes and repetitive tasks. **What problems is Sugar Market solving and how is that benefiting you?** I am mostly solving project-related tasks with SugarCRM. I handle requests for my projects and then track those requests through SugarCRM. SugarCRM helps me in being more efficient in my job. **Official Response from Victoria Tsai:** > Hello! Thank you so much for taking the time to write such a fantastic review of Sugar Market. It makes all of us here at Sugar incredibly pleased to hear how navigable our platform has been for you. I've gone ahead and passed along your praise to the product and leadership teams and wanted to say thank you again for being such a loyal Sugar customer. If you haven't joined us over at SugarClub already, we'd love to see you there! SugarClub is a place where you can connect with other customers using Sugar Serve and find support from users like yourself! I've gone ahead linked it below for your reference. Sincerely, Victoria Tsai Customer Advocacy Manager Customer Advocacy Manager ### 50. Powerful Marketing Automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sandro Roberto L. | Auxiliar Administrativo, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Sugar Market?** Our organization needed a tool for marketing automation and Sugar Market was the ideal solution. The possibility of sending automatic emails allows us a much greater reach of our products and services, dissemination and information about all the work carried out by our organization. Very easy to use, the interface is user-friendly and anyone without any familiarity with the tool can work very well. Advertising campaigns have become more reliable and practical, in addition to being able to directly reach our client **What do you dislike about Sugar Market?** So far there is nothing to discredit the use of the tool by our organization, given the time we have been using it **What problems is Sugar Market solving and how is that benefiting you?** We managed to greatly improve the image of our products, in addition to automating our marketing, which was manual and did not have an immediate effect. Now we can really show all our products in a real way, how to attract the customer and know what he really wants and needs. Costs have dropped, sales have improved exponentially and our trend is to be able to expand our business even further. Furthermore, the price is very interesting and the return is fast and satisfactory. **Official Response from Victoria Tsai:** > Hello! Thank you so much for taking the time to write such a fantastic review of Sugar Market. It makes all of us here at Sugar incredibly pleased to hear how navigable our platform has been for you. I've gone ahead and passed along your praise to the product and leadership teams and wanted to say thank you again for being such a loyal Sugar customer. If you haven't joined us over at SugarClub already, we'd love to see you there! SugarClub is a place where you can connect with other customers using Sugar Market, earn badges for your expertise, and share how you're using the solution. I've gone ahead linked it below for your reference. Sincerely, Victoria Tsai Customer Advocacy Manager ## Sugar Market Discussions - [hi how are you doing ? I find Sugar Market very HELPFUL an](https://www.g2.com/discussions/hi-how-are-you-doing-i-find-sugar-market-very-helpful-an) - 1 comment, 2 upvotes - [need to be very accurate in data](https://www.g2.com/discussions/need-to-be-very-accurate-in-data) - 1 comment, 1 upvote - [View Sugar Market pricing details and edition comparison](https://www.g2.com/products/sugar-market/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-05+17%3A41%3A56+-0500&secure%5Bsession_id%5D=d7ccefc7-e800-4ba8-b830-4790bb08cc08&secure%5Btoken%5D=4ff402227342e9ec150aff9881a2d5ab50290415be2e610d190242616af5bc0a&format=llm_user) ## Sugar Market Integrations - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [LinkedIn Job Search](https://www.g2.com/products/linkedin-job-search/reviews) - [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) ## Sugar Market Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Sugar Market Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,119 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,013 reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) - 4.1/5.0 (1,028 reviews)