# Leadfwd Reviews **Vendor:** LeadFWD **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 56 ## About Leadfwd Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform. ## Leadfwd Pros & Cons **What users like:** - Users find Leadfwd's **ease of use** exceptional, streamlining LinkedIn prospecting and enhancing overall marketing efficiency. (5 reviews) - Users highlight the **advanced lead generation** capabilities of Leadfwd, ensuring targeted outreach and efficient B2B solutions. (5 reviews) - Users appreciate the **automation features** of Leadfwd, allowing for seamless outreach and efficient lead management. (4 reviews) - Users find the **easy setup** of Leadfwd intuitive and fast, making it simple to start leveraging its features. (4 reviews) - Users praise Leadfwd for its **inbox warm-up and deliverability features** , ensuring emails reach recipients effectively and without hassle. (3 reviews) - Campaign Management (2 reviews) - Comprehensive Tools (2 reviews) - Users commend the **friendly and fast customer support** of Leadfwd, ensuring efficient problem resolution and assistance. (2 reviews) - Easy Integration (2 reviews) - Email Sending (2 reviews) **What users dislike:** - Users experience **slow performance** with Leadfwd, especially when handling large datasets or multitasking with multiple projects. (2 reviews) - Users note that the **cluttered UI** can hinder reporting functionality and overall user experience. (1 reviews) - Users find the **difficult setup** of LeadFwd challenging, despite appreciating its support and excellent results after implementation. (1 reviews) - Users experience **editing difficulties** due to slow load times, especially with large datasets causing lag and freezes. (1 reviews) - Users experience **editing issues** as the platform lags or freezes with large datasets, hindering effective use. (1 reviews) - Filtering Issues (1 reviews) - Inadequate Reporting (1 reviews) - Initial Difficulty (1 reviews) - Layout Issues (1 reviews) - Learning Curve (1 reviews) ## Leadfwd Reviews ### 1. Revolutionized Our B2B Prospecting and Personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Oswald C. **Reviewed Date:** January 31, 2026 **What do you like best about Leadfwd?** I use Leadfwd for LinkedIn Prospecting and Trigger-Based Targeting, which is the most polished LinkedIn integration for B2B I've seen. I also like the AI-Powered Personalization Engine that allows for 1:1 messaging at scale without relying on generic copy. The platform targets active buyer signals, eliminating 'cold cold outreach' by reaching out when prospects are most receptive. I appreciate the safe, API-backed LinkedIn automation, which reduces the risk of losing a Sales Navigator account. Furthermore, Leadfwd’s initial setup is intuitive and fast, making it easy to get started. **What do you dislike about Leadfwd?** I don't like the slow load times for large datasets. When I work with ABM account lists with over 500 companies or prospect lists with more than 1,000 leads, the platform tends to lag or even freeze when I'm trying to edit or filter. **What problems is Leadfwd solving and how is that benefiting you?** Leadfwd solves issues with inaccurate contact data, manual LinkedIn prospecting, and inefficient cold outreach. It automates multi-channel sales engagement, personalizes messaging, and improves lead prioritization, allowing my team to focus on qualified leads and consistent sales processes. ### 2. Efficient Email Campaigns with Some UI Drawbacks **Rating:** 3.5/5.0 stars **Reviewed by:** Sandra J. **Reviewed Date:** February 01, 2026 **What do you like best about Leadfwd?** I really appreciate Leadfwd's inbox warm-up and deliverability features; they make setting up campaigns easy and help my emails reach the intended recipients without landing in spam. The warm-up runs in the background, so I don't have to worry about damaging my domain, making the setup process quick and stress-free. I use Leadfwd for outbound email campaigns and lead generation, and it helps me automate outreach effectively. **What do you dislike about Leadfwd?** The UI can feel a bit cluttered at times, which affects reporting some ways. **What problems is Leadfwd solving and how is that benefiting you?** I use Leadfwd to automate outreach and ensure emails land in inboxes instead of spam. The inbox warm-up feature runs in the background, preventing damage to my domain and making campaign setup quick and stress-free. ### 3. Fantastic Tool for Lead Generation **Rating:** 5.0/5.0 stars **Reviewed by:** Sheldon S. | Business Technology Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2025 **What do you like best about Leadfwd?** The convenience of capturing content from Sales Navigator. The Leadfwd tool extracts additional data points that many of their competitors miss. The ease of use saves us time during the day. Customer support has been quick to respond. And the implementation was fast and straightforward. We frequently use the tool as we send email campaigns daily. **What do you dislike about Leadfwd?** We haven't found any issues with implementation or lead nurturing. Customer service is quick to respond when we have any problems. :) **What problems is Leadfwd solving and how is that benefiting you?** We've tried numerouns platforms to assist in exctacting contacts we've identified in LinkedIn Sales Navigator. Leadfwd stands out for us as we're able to capture new, targeting contacts on a daily basis. ### 4. Challenges with Usability and Clarity **Rating:** 3.5/5.0 stars **Reviewed by:** MEGAN C. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Leadfwd?** I appreciate how Leadfwd helps me humble myself, enabling me to be out in congregation, which is a significant personal benefit. I also like the modules and AP extractors; they stand out as particularly beneficial features. **What do you dislike about Leadfwd?** I find the lack of multi-language support a barrier. **What problems is Leadfwd solving and how is that benefiting you?** Leadfwd helps me to humble myself, benefiting me by enabling participation in congregations. ### 5. LeadFwd is a True Comprehensive Multi-Channel Outreach Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Michael B. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2024 **What do you like best about Leadfwd?** We use the solution to bring in client opportunities for our sales team. We are able to precisely target potential clients in our ICP using the LeadFwd solution. I have been in the software space for over 25 years and have never used a solution like this until now. I've been using LeadFwd for a while now, and I have to say, it's been a game-changer for our outreach efforts. At first, I was a bit overwhelmed by all the features. Once I got everything dialed in and setup and got the hang of it, it's become an essential part of my daily workflow. What I love most is how it brings everything together in one place. From finding new contact details like emails to actually verifying them and engaging with them, it's all there. The AI-powered personalization is pretty impressive too - it's helped me to craft messages at scale that get opens and replies. Setting it up took some time, I'll be honest. But their documentation is top-notch, and whenever I got stuck, their support team was quick to help. They've got great video tutorials as well, which for a visual learner like me were a lifesaver. The email system is very mature unlike some newere solutions that I tested. This is crucial for our high-volume outreach. Te fact taht they do not use a fake bot network to "warm up" your email is what sold me. Think about it, what is the reality that Google can not detect a fake bot network, lol get real people. Instead they warm up by sending your real outreach emails in low volume as you get started and then ramp up from there. All naturally and over time. Good things just take time. One thing to note - like any powerful tool, you need to be careful with the setup. Take your time and dot all of your I's and cross your T's. With this or any other outreach solution getting it set up right is key. The beauty of it is that everything you need is included in the one system. No need to tie together multiple solutions to do outreach. Once you've got it dialed in, it runs like a well-oiled machine. Overall, if you're serious about optimizing your outreach, I'd definitely recommend giving LeadFwd a shot. It's been a solid investment for us, and the continuous improvements they're making suggest it'll only get better. The solution was easy to integrate but required time and attention to get it right. **What do you dislike about Leadfwd?** There is not much not to like about LeadFwd. The solution does require a fairly detailed technical setup. In our experience both the support team and documentation are top notch. Once you have the solution implemented, the results are amazing. **What problems is Leadfwd solving and how is that benefiting you?** We are able to precisely target and reach our ICP.We use Leadfwd as our primary tool for multi-channel sales outreach and automation. It's instrumental in our LinkedIn prospecting and engagement efforts, allowing us to efficiently find and connect with potential clients. The AI-assisted personalization feature helps us craft more effective sales messages, significantly improving our email marketing and cold outreach campaigns. We also rely on Leadfwd for lead management and scoring, which helps us prioritize our efforts. The platform's task automation and workflow management capabilities have streamlined our sales processes, making our team more productive and efficient in our daily outreach activities. The ROI for outbound is far higher than paid advertising. ### 6. Perfect Combination For B2B Business **Rating:** 5.0/5.0 stars **Reviewed by:** Thai V. | Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2024 **What do you like best about Leadfwd?** LeadFWD perfect for finding B2B customers. Combine both email marketing and Linkedin outreach, that help find and connect with lead easily. Easy to use, just a couple of setup and done, everythig automation, just setup and forget it. Their customer support is very friendly and fast to fix my problems. After purchase I used it nearly everyday. **What do you dislike about Leadfwd?** At this time I don't have much to complain about LeadFWD **What problems is Leadfwd solving and how is that benefiting you?** LeadFWD help me most in find lead and connect with them, all is automation, so saving the time for me to do others things. Just using it only 2 weeks and I already have 10 leads, and the best is it not time consuming when doing manually. ### 7. It's not bad but no soo good also **Rating:** 3.5/5.0 stars **Reviewed by:** Levi . | I don't have a job, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2024 **What do you like best about Leadfwd?** I like most of the things but it's ok ok **What do you dislike about Leadfwd?** Nothing just few things that's everything is good **What problems is Leadfwd solving and how is that benefiting you?** It's good and benefiting me a lot of things because it helps me a lot ### 8. Amazing integration and fantastic customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Mahdieh M. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2017 **What do you like best about Leadfwd?** Over the last ten years, we've successfully utilized the marketing automation platform LeadForward for a variety of purposes, including emails, landing pages, social media post sharing, website analytics, and automation. The online support has consistently been excellent, promptly stepping in to offer assistance, guidance, and resolution whenever needed. The system seamlessly integrates with several CRM solutions, with Sugar CRM based on my personal experience. Its user-friendly interface has made designing and creating email templates a enjoyable task for me. I also appreciate crafting forms and landing pages, allowing website visitors to submit their details before accessing our highly technical papers. Witnessing the engagement of our customers and leads with our emails, website, and content is truly remarkable. This insight helps us better understand their needs and tailor our offerings to cater to their specific areas of interest. **What do you dislike about Leadfwd?** Similar to many other marketing automation platforms, LeadForward continues to evolve, introducing new capabilities each year. One feature I would have appreciated is the ability to generate comprehensive reports for each individual with a single click, providing a consolidated view of their journey and interactions with web pages, emails, forms, and more in one Excel sheet. **Recommendations to others considering Leadfwd:** If INBOX25 integrates to your CRM, I would highly recommend it. They still need to make improvements which they are constantly; though a great option if you are just starting with marketing automation and economically sound! **What problems is Leadfwd solving and how is that benefiting you?** At exhibitions and conferences, we encounter individuals who might not be immediately ready to engage and purchase software from us. Through consistent email newsletters, I furnish them with technical information and track their activities over time. Upon detecting a heightened interest in our content and frequent visits to our website, I share their details with the sales team. This proactive approach often results in fruitful connections and new business opportunities. ### 9. Transitional and efficient tool for automatic sales and marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Nishit S. | Content manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Leadfwd?** All the requirements and needs of campaigning and marketing gets solved by its advanced and amazing features. Has a huge and high variety of plugins for making the business marketing and sales work easier and effective. There are almost all the B2B marketing features there on this platform, which are making your work balanced and managed effectivly. Leadfwd consistes numerous of templates and campaigning layouts already availble for quick and easy creation of advertisements. The sotwares works for both email marketing and even social nedia marketing. The system functionality of Leadfwd software is amazing and awesome, every thing generated and created on this looks so professional and very professicient in working. Easy to integrate it with the systems and platforms like CRM, sales, accounting and many more, tehre is also a technology and feature which is used for automatically generating the analytical reports for all your work and tasks completed. Helps you in getting an details report of all the clients visited over your websites or capaigns. **What do you dislike about Leadfwd?** However sometimes when trying to buid templates pages for multiple projects simultaneously, the workflow processing is slightly effected due to multiple tasking, This problem should be over taken and improved by the developers of Leadfwd. **What problems is Leadfwd solving and how is that benefiting you?** The best and helpful thing this software did for me was that it unified and provide me with proper details of the customers and there contacts. Making us to automate and do our sales and marketing work easy. ### 10. This is best one from my bucket list. I have found this one in LinkedIn, it works great. **Rating:** 3.5/5.0 stars **Reviewed by:** Sivaraj C. | Search Engine Optimization Analyst (In house SEO), Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2023 **What do you like best about Leadfwd?** Its integration facility is my favorite one. I'm using it with my Gmail. It helps me to measure the leads and find those easily. And my favorite is its customer journey tracking feature. **What do you dislike about Leadfwd?** I think it's the campaign's result; sometimes, I feel the result driven by the campaign feature is mismatched with the real one. So I highly recommend testing the feature. **What problems is Leadfwd solving and how is that benefiting you?** It helps me to identify the mistakes I have made previously with the help of visitor monitoring. And marketing automation made my work simple; it helped me find new opportunities. ### 11. Best b2b sales prospecting tool **Rating:** 5.0/5.0 stars **Reviewed by:** Katelyn F. | Sales And Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Leadfwd?** Best for automation and helping in scale businesses **What do you dislike about Leadfwd?** i didn't found anything yet, i will keep using it. **What problems is Leadfwd solving and how is that benefiting you?** Best to scale any business and helps in lead prospecting and automation ### 12. Lots of potential **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Leadfwd?** They are trying to work on the platform and have new ideas. **What do you dislike about Leadfwd?** I believe having phone numbers would help. **What problems is Leadfwd solving and how is that benefiting you?** We wanted to attain contacts. ### 13. A must have for top of funnel campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah P. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Leadfwd?** Emails get delivered for cold marketing campaigns. Most top of funnel services (cold email marketing) either lock your account if you have a couple bounces or nothing gets into the inbox. They also have great functions for automating and some really cool built-in data, allowing awesome segmentation. I know they also do much more, but this is what I'm using. **What do you dislike about Leadfwd?** I wish I could copy list segments so I didn't have to enter all the criteria again. Also would be nice if campaign report lists could be exported as one file with 1 status for each record. **What problems is Leadfwd solving and how is that benefiting you?** Emails in inboxes/deliverability, campaign automation, time saved. ### 14. OK SMB Marketing Automation tool-wrought with issues **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Leadfwd?** Some of the functionality is easy to use, sometimes support/account mgt team is responsive. They're trying to get more innovative & release better functionality. **What do you dislike about Leadfwd?** Most of the platform has bugs/issues, that don't seem to get resolved quickly and sometimes reoccur. Support & account management is mediocre at best, they lack a good manual or support materials. Data accuracy is very poor, bot analytics inaccurately show email campaign data. And, tying a lead to its actual source is impossible. **Recommendations to others considering Leadfwd:** There are other small business marketing automation tools out there, definitely consider them first. INBOX25's API is not open, making it difficult to integrate or push/pull data from. It's not the most user friendly either and is wrought with bugs. The reporting has been awful, bot analytics aren't filtered out of reports & show inaccurate email campaign data and being able to tie a lead to it's actual source is impossible. **What problems is Leadfwd solving and how is that benefiting you?** Our basic marketing automation needs are met and the integration with our CRM is good, that's about it. ### 15. Easy to use Email Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Leadfwd?** Its fairly easy to use, Once you understand it. **What do you dislike about Leadfwd?** It does not have detailed reporting. You need to use the CRM coupled with Inbox to make meaningful reports. **Recommendations to others considering Leadfwd:** Do not expect this to have detailed reporting. The plug into Sugar was very simple. Its awesome to have the two talking to each other and creating a history log. The system is simple to learn. Looking forward to future enhancements like Lead Forward. **What problems is Leadfwd solving and how is that benefiting you?** We now have the ability to do target marketing to specific groups, do remarketing based on engagement. ### 16. Very pleased **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2019 **What do you like best about Leadfwd?** We were looking for an all-in-one marketing solution that would allow us to build landing pages and email all of our clients. Because of data structure, integrating with a marketing platform presents a significant challenge. Thankfully the team at inBOX25 took the reigns and made the integration and transition almost seamlessly. Their hands on support, specifically Alex Borack, and their on-boarding process is the best I have dealt with and couldn't recommend them more for this fact alone. The software works as advertised. **What do you dislike about Leadfwd?** There's not much to dislike. My only complaint would be that landing pages must capture an email address. We're not always looking to capture leads through landing pages and sometimes use them for informational purposes. **Recommendations to others considering Leadfwd:** If it meets your needs then it's the right choice. **What problems is Leadfwd solving and how is that benefiting you?** Email marketing, web page monitoring, tracking, SMS messaging. ### 17. the most easy marketing auyomation y very easy and very usefrendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2019 **What do you like best about Leadfwd?** is a complete platform fast to learn and deploy, this platform have a lot features that can help to start a new business with low investment **What do you dislike about Leadfwd?** unfortunately the platform doesn't have surveys but is possible connecta with other services like SugarCRM **Recommendations to others considering Leadfwd:** to be in contact with a partner **What problems is Leadfwd solving and how is that benefiting you?** i have resolved a complex operations or complex campaigns, this platform have a big capacity to connect with drip nurturing and complex process to touch an email ### 18. Great experience with Inbox25 a hugely useful tool with consistent support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Leadfwd?** The logic behind Inbox25 is sensible. The action it performs perfectly suits our application of the platform. It's seamless integration with our SugarCRM has been important and something that went very smoothly. The platform has allowed us to be more accurate marketers and ultimately provide a better service for our customers. The consistent support we have had has been immensely helpful, knowing we can call or email at any point and resolve any issues promptly is a great reassurance. **What do you dislike about Leadfwd?** I wouldn't say it is a dislike. But it does take a little bit of time to get used to the navigation. But once this is understood it is fine. **Recommendations to others considering Leadfwd:** Inbox25 is a great all round system. The support you will receive is second-to-none, solutions and recommendations are always put forward to ensure that you are consistently moving forward with the platform. The integration with CRM was seamless and a painless process/ **What problems is Leadfwd solving and how is that benefiting you?** We have become smarter marketers. We are more aware of our customers through targeting marketing. We mainly use the automation and email marketing side, but as we start to gain more data will be implementing lead scoring. The segmenting tool is hugely helpful and has allowed us to create tailored content. ### 19. Incredible Value for the Price **Rating:** 4.5/5.0 stars **Reviewed by:** James M. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2018 **What do you like best about Leadfwd?** Deep integration with SugarCRM and low overall cost were the primary reasons we chose Inbox25 over the competition. **What do you dislike about Leadfwd?** Minimal documentation available. Had to rely heavily on their consulting team but once you get the hang of it you can do some amazing things with the software. **Recommendations to others considering Leadfwd:** If you're using SugarCRM you need to seriously look at inbox25. If you're using Salesforce.com you should also consider the product. It's about half the cost of competitors and it works really well. You just need to make sure that you really work well with the consultant during the implementation as there is not much in the way of documentation. Otherwise, it's a great product and is doing everything for us that the more expensive products promised they could do. Less complex companies could implement this in a matter of weeks. Our implementation took longer as we have three distinct parts of our business that forced us to rethink how we implemented the software. While we've only used the ProMarketer product (marketing automation) for about a year - we have used Inbox25 as an email platform for nearly 10 years and rely on them every day to help us get our messaging out to clients and prospects alike. We are very close to fully utilizing the entire system including integration with Gotowebinar, LiveChat, and bringing all of our sales reps on board to view marketing information from Inbox25 from within Sugar CRM. **What problems is Leadfwd solving and how is that benefiting you?** Nurture email marketing and lead scoring. We are now able to easily segment our CRM database, setup and manage drip marketing campaigns, and understand which contacts are better prospects based on their activity - website and email interactions. ### 20. Easy Transition to InBox **Rating:** 3.5/5.0 stars **Reviewed by:** Erica B. | Marketing Communications Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Leadfwd?** The training and onboarding sessions provided were extremely helpful when learning the new platform. Alex and the team were always quick to respond and walk us through any questions we had. Since we were switching from a different automation platform, it took some getting used to the new platform, but overall it was pretty easy to use and take advantage of the features offered. **What do you dislike about Leadfwd?** There are some more advanced automation features that we would like to take advantage of, however, we've struggled finding a simple way to implement these in Inbox. Some of those features include time base lead scoring, complex automation (branching), and custom task assignments (users and custom start/due dates). While these have made a few things more difficult, Alex has been very receptive to considering some of these for future releases and updates. **Recommendations to others considering Leadfwd:** Try it out and look through the different features to make sure it works for your goals. **What problems is Leadfwd solving and how is that benefiting you?** We're able to continue setting up automation campaigns and send out our email communications to customers pretty easily. ### 21. SMB using Salesforce in need of an affordable email/marketing automation solution? PROBLEM SOLVED! **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer C. | Strategic Marketing Manager, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2017 **What do you like best about Leadfwd?** I have to admit I was a skeptic after using Marketo at a larger company and having a painful experience trying to use inbox25 with SugarCRM, but since we've switched to Salesforce for our CRM , and the recent Saleforce integration enhancements have been made, I am sold. But that's not even the best part. What has really sold it for me is the support. Wow! I just have two words for you -- Alex and Brandon. They are tech rockstars!! **What do you dislike about Leadfwd?** The only real issue I've had is not being contacted about recent changes, but when I followed up to find out more, the team rose to the occasion. I'm sure they will adjust their product roll-out strategy to inform their customers about changes in advance, in the future. **What problems is Leadfwd solving and how is that benefiting you?** We have cut the time it takes to create an email campaign from ~ 2 hours down to less than 15 minutes. This is a huge game change for us, because we are a small company, and email campaigns are just one part of my job. We are looking forward to leveraging more of the features to be able to do triggered (e.g., automated) email campaigns based on events in Salesforce to improve the customer journey for our customers. ### 22. Exactly what we needed, integrates with sugar seamlessly. **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan F. | Sales Director, Building Materials, Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2018 **What do you like best about Leadfwd?** This program made all of our automation dreams come true, and the training process made the learning curve so fast and easy. **What do you dislike about Leadfwd?** I do not have a single dislike about the program or the training. **What problems is Leadfwd solving and how is that benefiting you?** We now have automated emails that sync up with our landing page conversions. We have made several sales off of old leads in our database by creating email campaigns around the. ### 23. Alex was amazing **Rating:** 4.0/5.0 stars **Reviewed by:** Kylie H. | Communications Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2017 **What do you like best about Leadfwd?** Alex. Full stop. He was fantastic and such a huge support for us when it came to implementation and then a live experience. He really went above and beyond for us. The thing that really helped was also being able to play back the training sessions in our own time. We were learning while also launching a webinar so it was trial by fire but a great way to learn. **What do you dislike about Leadfwd?** It would be more around the landing pages (inflexibility). **What problems is Leadfwd solving and how is that benefiting you?** We are able to use InBOX25 with GoToWebinar and our SugarCRM which is great. Having systems talk to each other and give us analytics is incredibly important for us to understand how we are tracking and the success (or failure) of our activity. ### 24. Marketing Automation without the Headaches **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2017 **What do you like best about Leadfwd?** Intuitive workflow building, simple WYSIWYG interfaces, outstanding analytics. Alex and the team are outstanding! **What do you dislike about Leadfwd?** This is a powerful tool and the learning curve is challenging. The training is thorough and comprehensive. **Recommendations to others considering Leadfwd:** Having experience with Pardot and Marketo, I was looking for a simplified yet robust marketing automation platform that integrated with Sugar CRM. If that sounds familiar, Inbox 25 should garner your closest consideration. **What problems is Leadfwd solving and how is that benefiting you?** Prospect engagement and nurturing, lead scoring, and customer/partner communications. ### 25. Excellent Automation Platform for SugarCRM **Rating:** 5.0/5.0 stars **Reviewed by:** Adam S. | Chief Strategy Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2017 **What do you like best about Leadfwd?** INBOX25 doesn't just work natively with SugarCRM – it actively expands on that system's already impressive functionality. We use it exclusively within SugarCRM itself; as far as we're concerned, it's simply part of that system. There are no awkward handoff points or touchy integrations ... it just works. **What do you dislike about Leadfwd?** The purely aesthetic elements of the UI – fonts, colors, icons – lag a bit behind other enterprise automation platforms we've used. User permissions are a bit awkward to set up. Slicker integrations with Gravity Forms and Contact Form 7 would be a plus for a WordPress shop. **What problems is Leadfwd solving and how is that benefiting you?** We use INBOX25 for traditional marketing automation processes – lead scoring, nurture flows, drip emails, etc. – but we also use it as a BPM engine. It's great for automating just about any task dealing with SugarCRM leads. Being able to keep everything in one system is a tremendous time- and effort-saver. ### 26. Highly recommend Alex and the team! **Rating:** 4.5/5.0 stars **Reviewed by:** Denise P. | Marketing Manager, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2017 **What do you like best about Leadfwd?** It's been great working with our account manager Alex, who has given top-notch support and advised on how to maximize usage of the platform. Despite data problems at our end, Alex has been very helpful in finding solutions that ensure we can still deliver initiatives, as well as providing extensive training. **What do you dislike about Leadfwd?** We are a B2B business and we've had some issues with the platform in addressing different records using the same IP. Also because we are not US-based, a few of the standards do not fit with international (e.g. address and date display) **What problems is Leadfwd solving and how is that benefiting you?** Inbox25 is the company's first try into marketing automation. It was chosen because of its close integration with Sugar CRM. We are able to set up smarter campaigns and track marketing metrics. ### 27. Great integration and easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Abril P. | Business Operations Specialist, Logistics and Supply Chain, Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2016 **What do you like best about Leadfwd?** Its so easy to learn & use! This is my first time using a tool of this caliber and its been a pleasure working through and learning the functionalities. The integration into SugarCRM makes its super helpful to have everything in one spot. The customization and automations are easy to set up and use. We've been able to save money, by doing campaigns in house with the easy to use templates, rather than paying a designer. I appreciate all the support we've received from James and truly feel like he cares to make this work in the best ways for us as a company, rather than to provide general support. **What do you dislike about Leadfwd?** So far I haven't found anything to dislike. **Recommendations to others considering Leadfwd:** Simply, just use it. I've used other CRM integrations and my overall experience is just excellent. **What problems is Leadfwd solving and how is that benefiting you?** We have created automations in Inbox25 via our website that has saved us time and embarrassment. Prior to Inbox25 our auto responses lacked content, important information for follow up and simply customization. We've also been able to start a Marketing e-mail program that communicates with our CRM database. It has saved us money on designing and hosting of data. Everything is in one spot now. The features and reports have created excitement within our sales staff too because they see it working and driving business. I'm excited for what else Inbox25, together with Sugar CRM, will do to help create a more automated world for us. ### 28. System functionality and service 2nd to none **Rating:** 5.0/5.0 stars **Reviewed by:** Ben C. | Partner Ecosystem Champion, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2016 **What do you like best about Leadfwd?** I really love the integration with our sugar CRM system. Another significant advantage of in box 25 is there kickstart program and their commitment to us as a customer/partner. Strong integration an outstanding service make a difference. **What do you dislike about Leadfwd?** I found the learning curve to be a bit long, however; this is offset with the kickstart program and the ongoing follow up with the service team. Our account representative/service representative is very knowledgeable of the sales process and marketing automation. I really have no complaints. **Recommendations to others considering Leadfwd:** Very strong sugar CRM integration. I am unfamiliar with other CRM systems, however; my experience with inbox 25 has been outstanding! **What problems is Leadfwd solving and how is that benefiting you?** Our company is used old fashion manual data entry marketing techniques for 34 years. With automation from inbox 25 we can now streamline processes speed up the cell cycle and provide a better customer experience. ### 29. We used inBox25 with SugarCRM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2017 **What do you like best about Leadfwd?** Native integration with SugarCRM. Great customer service. Platform was very stable and had an easy to use interface. **What do you dislike about Leadfwd?** Nothing. It did everything we needed it to do. One concern was how long it took to stand up. **Recommendations to others considering Leadfwd:** Works best with Sugar CRM **What problems is Leadfwd solving and how is that benefiting you?** Manage email. Nurture leads. ### 30. Great Software **Rating:** 4.5/5.0 stars **Reviewed by:** Adam S. | Website Developer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2016 **What do you like best about Leadfwd?** My favorite thing as a developer is that they give us a codebase to work with, but I am able to customize it to do what I want with it. For example. If I choose to redirect the user after a submission, I can do that. Or if I want an Ajax loaded message to appear on the page, I can do that. I'm not bound by options that are set, I can make my own, and I very much appreciate that from a lead catching software. **What do you dislike about Leadfwd?** Sometimes the Page Builder gives me trouble. Hovering over the menu's by accident, many times I have accidentally clicked out of a form page I was working on. A "Did you mean to leave" alert or something would be awesome in there. Just a feature request, definitely not a deal breaker at all! **Recommendations to others considering Leadfwd:** It's a great piece of software that you'll be happy you started using! **What problems is Leadfwd solving and how is that benefiting you?** We're able to track who is looking at the page, and do they convert. If we aren't getting people to the page, that's an issue as a Digital Agency. If we're getting people to the page, but they are not converting, we might need to look at the design, or how many questions we're asking them, or what about the form seems too hard to track. We're able to pretty much see all of that as reports, and be able to better update our code so that the user is most likely to follow through, and then we can catch their email, and market to them more effectively. ### 31. Excellent marketing automation platform for suiteCRM **Rating:** 4.5/5.0 stars **Reviewed by:** David I. | Marketing Specialist / Graphic & Web Designer, Printing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2016 **What do you like best about Leadfwd?** INBOX25 is great, first of all, the integration with CRM is excellent and painless. Second of all, the UX and UI of the platform allows the user to have a very intuitive and pleasant experience while working with it. Third of all, The platform has so many features that allows the user to create the perfect e-marketing campaign in the easiest way possible - In just a few clicks I’m able to have an email campaign ready to send to all my target lists with the ability to analyze their activity and see which emails are influencing leads and revenue in real-time. Automating an e-marketing campaign has never been so easy - building robust automated marketing workflows is simple and very straight forward, the Automation feature allows me to connect landing pages, forms and email campaigns with our CRM data in a linear workflow with the ability to have as many actions and conditions as I want between them, this Automation feature makes the task of syncing the marketing department with the sales department more manageable and less painful with a greater potential to grow our business. **What do you dislike about Leadfwd?** The interface takes some time to load but it’s understandable since it’s always syncing with our CRM. I can’t think of anything else. **What problems is Leadfwd solving and how is that benefiting you?** We were looking for an email marketing solution platform but we end up with so much more! INBOX25 offers better ways to stay engaged and understand our customers’ behaviors. We have been able to easily implement automated workflows and email campaigns while also managing day-to-day email activity. ### 32. Complex yet easy. Excellent integration. **Rating:** 5.0/5.0 stars **Reviewed by:** Darrel H. | Manager of Business Intelligence, Computer Hardware, Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2016 **What do you like best about Leadfwd?** So many features for an excellent value. Seamless integration with CRM. The Inbox25 team is very easy to work with, helpful, knowledgeable. We're still growing our use of the system and exploring the latest updates that will take some work off our plates, like marketing to entire accounts instead of by users. The workflows are thorough and with plenty of options. The design interface is good, while our marketing designer can also use whatever he wants to assemble emails and Inbox25 can use his work. The analytics are insightful too. **What do you dislike about Leadfwd?** Can't think of anything. There's definitely a learning curve to a product with so many features, but the Inbox25 team makes it painless. **Recommendations to others considering Leadfwd:** Definitely worth a try. Do spend time asking questions of their team, who know their product very well and can help you realize the best ways to use it. **What problems is Leadfwd solving and how is that benefiting you?** We can do more with it than our last system, for automations and visitor tracking, plus some custom code. We have more visibility to customer activity, and better ways to stay engaged and reach out. ### 33. InBOX25 + Sugar = Sweet! **Rating:** 4.0/5.0 stars **Reviewed by:** Christopher M. W. | Marketing Director, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2016 **What do you like best about Leadfwd?** Flexibility. Once you understand the relationship between InBOX25 and Sugar there are any number of possible workflows, segmentations, and automations. **What do you dislike about Leadfwd?** At first it was a challenge for me to understand how InBOX25 and Sugar CE integrated and functioned together. James at InBOX helped me connect the dots here. **Recommendations to others considering Leadfwd:** If your CRM is Sugar or Sugar CE, InBOX25 really is the only marketing automation application to consider. **What problems is Leadfwd solving and how is that benefiting you?** The ability to feature email in our multi channel content marketing strategy. ### 34. Excellent marketing automation for SuiteCRM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2016 **What do you like best about Leadfwd?** The ease of creating complex workflows that mean I can click a button and the system does all the hard work for me! The system has saved me so much time whilst allowing a much more effective email marketing strategy to be delivered. **What do you dislike about Leadfwd?** At first, getting used to the different types of lists was a little challenging. As with anything though, this became clear with practice and the syncing tools are pretty efficient. **What problems is Leadfwd solving and how is that benefiting you?** We have been able to deliver a better email communications startegy thanks to Inbox25. The automated workflows allow leads to be nurtured effectively without multiple manual interventions, which is a dream for a marketer with an intricate email marketing plan to deliver! ### 35. Exceptional support / Native integration with SugarCRM / Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Stacey C. | Digital Marketing Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2016 **What do you like best about Leadfwd?** What I appreciate most is the never-failing knowledgeable support that Inbox25 provides. From evaluating the system and integrating it with SugarCRM to creating automated campaigns -- all of this was accomplished quickly and easily with the constant friendly help from the Inbox25 team. I highly recommend taking advantage of Inbox25's Kickstarter packages. The package included multiple training sessions for myself, other members of my team at our marketing agency, and members of my client's team. Each session was customized for our different roles and needs. Furthermore, the sessions were recorded and shared with all attendees. Additionally, the package included setup of nearly all our automated campaigns, including help with creation of landing pages, forms, and email messages, as well as testing and troubleshooting prior to launch. All my questions and any issues encountered were quickly addressed by the Inbox25 team. I can't recall when I've ever had such great service from a vendor. They helped our agency meet all our marketing objectives and deliver a stress-free, seamless experience to our client, who also is very happy with the system. **What do you dislike about Leadfwd?** If I had to choose something it would be small aspects of the interface that are a little clunky. But these are outweighed by the fact the interface is intuitive and simple to use. **Recommendations to others considering Leadfwd:** If you have SugarCRM, you can't go wrong integrating it with Inbox25. I've worked with other marketing automation platforms, and Inbox25 is one of the easiest and straightforward I've used. There is a learning curve, as others have noted, but it is a small one, especially with the help you receive from the Inbox25 team. No waiting in long phone or chat queues. I call or email my account rep directly, and he is always there to help. **What problems is Leadfwd solving and how is that benefiting you?** I am a digital strategist with a marketing agency, and my role was to help select, onboard, and implement several campaigns in a marketing automation platform that integrated with a B2B client's SugarCRM and website. I recommended Inbox25 to my client because it is native to SugarCRM and met all our project requirements, but the tipping point was how exceptionally helpful and capable the staff is. They feel like a member of my own team, and I know I can depend on them. I also was pleasantly surprised how quickly the integration between Inbox25 and the CRM was accomplished and how easily we can sync data between the two. I also appreciate the smart features of the system like the ability to create content streams for newsletters. The ease with which you can drop code for forms into a website and push data through Inbox25 to send automated responses and then into the CRM is so effortless. ### 36. Incredible customer service and easy integration with Sugar **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie S. | Contract Marketing Specialist, E-Learning, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2016 **What do you like best about Leadfwd?** Inbox 25 makes it easy to send emails to my target lists in Sugar. The integration is great - in Sugar I can see who was sent what mailing, if they opened it or if it bounced. I've never had a problem with Inbox sending to the right list - it's pretty straightforward. If you want to send to a list that you import that isn't in Sugar, you can do that, too. I like that flexibility. But really, one of the best things about Inbox 25 is their customer service. We've been working with them for a number of years - at least 4-5. The whole time, I've been able to reach someone to help me either instantaneously or within an hour or so. This kind of rapid response time makes all the difference to me when I'm on deadline. They've been a life saver a couple of times when a really important mailer needed to go out. The staff are all friendly and knowledgeable about their product. I actually enjoy chatting with them! **What do you dislike about Leadfwd?** I wish there was a way to have Inbox recognize the bounceback and non-deliverables and automatically erase them from the list. This is a scrubbing function that is difficult to do in Sugar. When I go to email, it requires me to have about 10K more credits than I need. Sometimes I have enough credits, but my list just isn't scrubbed. If somehow Inbox 25 could recognize the actual viable emails in the list based on the last emailing, that would save me incredible amounts of time and sometimes get the mailing out on time so I don't have to wait for more credits. However, as I mentioned, the customer service is amazing and they have been able to help me so my emailings are never late. **Recommendations to others considering Leadfwd:** If you have Sugar CRM, take a look at Inbox25! **What problems is Leadfwd solving and how is that benefiting you?** My role as Marketing Manager at CTL requires me to communicate frequently with our customers. I am in charge of several email newsletters and I need to send them efficiently and on time, with trackable results. And my email program has to integrate with Sugar. Inbox 25 meets all of the criteria needed to solve my email marketing objectives. ### 37. Great Service and Sugar integration **Rating:** 4.0/5.0 stars **Reviewed by:** Joe B. | Webmaster, Accounting, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2016 **What do you like best about Leadfwd?** The 'kickstarter' program that inbox25 has with new customers is the best I've ever seen. You sign up and then get specific help to implement the service within your organization. **What do you dislike about Leadfwd?** The learning curve required when implementing a new CRM within the business. **What problems is Leadfwd solving and how is that benefiting you?** Lead automation is excellent, much time is saved when we no longer have to route leads or manage the lead lists. ### 38. Inbox25 Has Definitely Improved Our Value Proposition **Rating:** 4.5/5.0 stars **Reviewed by:** Ian H. | Director of Marketing, Construction, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2016 **What do you like best about Leadfwd?** I like the ability to create landing pages/forms for clients to download white papers. It notifies you immediately when a white paper is downloaded and gives the person's email address, name, etc. This has helped us determine who some of our most engaged people are. **What do you dislike about Leadfwd?** I like everything about it. Very difficult to say, as it is easy to use and the support is very dependable. **Recommendations to others considering Leadfwd:** Use the Automated Campaign manager to create content streams that you can just "set and forget". It is pretty awesome. **What problems is Leadfwd solving and how is that benefiting you?** The analytics piece that comes with Inbox25 has removed the "wall" so we now know the exact people who are opening emails, clicking on links, etc. This has revealed true traffic numbers to the website and blog, etc, and shows where work is needed. ### 39. inBox25 implementation and marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Richard A. | Vice President, Consumer Goods, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2016 **What do you like best about Leadfwd?** Very responsive to questions. Know the business, how it can be implemented and the technology behind it. Allows our company to focus on our core competancies **What do you dislike about Leadfwd?** nothing to dislike .. there is more there that the system can do, don't feel we have challenged it enough **Recommendations to others considering Leadfwd:** You talk to one person on their team that will become intimately familiar with your needs and not trying to fit a cookie cutter solution across a variety of industries. **What problems is Leadfwd solving and how is that benefiting you?** ensuring a path where customers are comfortable to continue receiving information from our company and not marketing to them products and/or services they are not interested ### 40. Best Solution to Creating Complex Email Automations **Rating:** 5.0/5.0 stars **Reviewed by:** Breinilen G. | Associate MetaExpert - GLOBAL, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2016 **What do you like best about Leadfwd?** There are a couple of things I like best about InBOX25. First, the product itself is outstanding. Since we got InBOX25 to integrate with SuiteCRM, I have been able to dramatically save time an effort in sending out timely emails and having data tracked in our CRM. Secondly, I must commend the InBOX25 Team who are great to work with. They have been very accommodating and prompt to answer all my questions. I'm not much of a techie so their approach to teaching me about the system was easy to understand. Although the team can create automations for you, I have been empowered to learn the system and eventually have the confidence to create customized automations with less supervision. **What do you dislike about Leadfwd?** At first attempt, creating a complex email campaign can be intimidating, but that's just part of the learning curve. It does take practice and testing to get it right. The possibilities with InBOX25 seems endless. I only wish I have the time and need to utilize this to its full potential. **Recommendations to others considering Leadfwd:** I have worked with other automated systems in the past and this is by far the best one out there in terms of product and service. **What problems is Leadfwd solving and how is that benefiting you?** I manage automations for recruiting purposes. Initially we needed to address a complex and systematic email communication process between myself, a recruiting administrator and the candidates. InBOX25 went above our expectations. Not only did they provide us with the solution, but it integrates very nicely with our CRM. ### 41. Marketing Automation Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Matt G. K. | Builder Services Div., Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2016 **What do you like best about Leadfwd?** Once we engaged their professional services team, our assigned representative has been extremely helpful and engaged with understanding our business and assisting with strategy and implementation. Open to our business model and willing to offer suggestions and alternative views to improve. **What do you dislike about Leadfwd?** It took too long for us as the client and them as the supplier to understand each other and determine that professional services was required for us to succeed with Marketing Automation. **Recommendations to others considering Leadfwd:** For your first experience with a marketing automation software, Inbox25 should be a consideration. If you are a small business and don't have marketing automation personnel, I would highly suggest enlisting in Inbox25's professional service package to receive personalized attention and setup to get going. They have a good support team once that package is engaged. **What problems is Leadfwd solving and how is that benefiting you?** We are improving our overall customer touchpoints and integrated our communications more effectively. We are segmenting, organizing, and providing relevant content to our customer base more consistently. ### 42. High value marketing automation solution **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff D. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2016 **What do you like best about Leadfwd?** The inbox25 team have a deep knowledge of SugarCRM and real world experience in implementing practical automation solutions. Amazing support team who are always on hand to assist us with set up, implementation and on-going development. Dedicated account manager to assist our team with any aspect of implementation. Very patient with on-boarding knowledge to our team. Nothing is too much trouble. The real time metrics are incredibly useful and provide added insights. Constant improvements being added to the system. Flexible payment model. Easy to use WSYWG creator for developing marketing automation workflows Availability of third party integration modules Lead pages, SMS and Live chat integration **What do you dislike about Leadfwd?** Initial integration took a little longer than expected to set up due to the complexity of our CRM set up but once it was up and running everything worked perfectly. Inability to customize alert emails for our specific requirements (although we have been advised that this feature is on the product road map). **What problems is Leadfwd solving and how is that benefiting you?** How to increase member sign up rates through use of a consistent set of marketing automation workflows (has resulted in a direct positive impact on revenue). We are developing a much more detailed understanding of our customer’s purchase behavior and decision making process. Initial implementation of marketing automation workflows is opening up new opportunities to implement new processes to increase member yield and retention. ### 43. Our best SugarCRM Integration **Rating:** 5.0/5.0 stars **Reviewed by:** John L. | Software Development Manager, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2016 **What do you like best about Leadfwd?** 1. It just works. Inbox 25 sends emails when they need to go out, and it tracks the data changes that happen in our system. Because Inbox25 runs on its own server, it doesn't rely upon the available processing power of SugarCRM to execute tasks. Thus, it can dependably sync 300,000+ leads and send out 40,000+ emails because it has a stable amount of dedicated computing resources. This is an enterprise-level production. 2. Inbox25 Support = Helpful Engineers. Filing a support ticket puts you in touch with an engineer, and I was able to work directly with them to code logic hook augmentations to customize how SugarCRM sent their system data. Support is also on the ball and responds quickly. My ticket was answered at 9PM EST, fifteen minutes after I filed it. 3. This vendor has it together. Everyone knows how to use their product effectively and how it works. They follow up on emails and check in on support tickets. They remember deadlines and they help you meet them. Inbox25 is a well-run company. 4. Twilio Integration. Inbox25 has the best out-of-the-box Twilio integration for SugarCRM, and it is outstanding. Automating and tracking the returns of our SMS efforts has been a snap, and messages go out when they need to go out every single time. **What do you dislike about Leadfwd?** Cannot yet specify time windows for SMS send as we can with email campaigns. However, I have been told thas feature is in development, and I believe it. **Recommendations to others considering Leadfwd:** If you need a system that can process hundreds of thousands of leads, this is it. If you're tired of traveling from vendor to vendor with a string of broken promises about data sync, welcome home. **What problems is Leadfwd solving and how is that benefiting you?** Email and SMS Automation: We're still exploring all the ways we can add to the business logic we've already implemented for marketing. Reliable Automatic Data Processing: Inbox25's SymSync feature is robust enough that we can perform lead routing, status changes, and task assignment in the Inbox25 portal, and it works every time. ### 44. The best direct integration marketing automation for SugarCRM **Rating:** 5.0/5.0 stars **Reviewed by:** Sreyas D. | VP - Client Operations, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2015 **What do you like best about Leadfwd?** Great team of people deploying a solution that cleanly integrates with Sugar/SuiteCRM, we're especially thrilled about inbound lead management for content campaigns + outbound email management for sales teams, it's a clean way to keep SugarCRM as the center focal point of our CRM efforts while still making up for some of the deficiencies of that system. Future steps in the system are features to be used so there is a lot of room for us to grow in using it. We especially like: -Ability to run automated marketing/sales campaigns -Super friendly sales + implementation team, make sure you're never left behind -A huge suite of features, it's like constantly discovering new things -Direct integration with SugarCRM/live sync -Newsletter/outbound marketing features -Livechat integration -Complex scoring & campaigns **What do you dislike about Leadfwd?** -Interfaces a little clunky (getting better update by update) -Email performance can get a big convoluted if you constantly iterate -Lack of 1 to 1 email sending monitoring, templating or deployment **Recommendations to others considering Leadfwd:** Do IT! You won't regret it, even if you move on to another platform you'll learn a lot about marketing automation in a relatively risk free way. I highly suggest it. **What problems is Leadfwd solving and how is that benefiting you?** Outbound sales campaign automation, Sugarcrm integration for email campaign automation and call cadence automation. ### 45. The Many Benefits of Marketing Automation thanks to INBOX25 **Rating:** 5.0/5.0 stars **Reviewed by:** Helen D. | Marketing & Business Development, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2015 **What do you like best about Leadfwd?** INBOX25 is an all inclusive marketing automation software suite. We can use it to accomplish a single task or to facilitate an integrated marketing campaign. The Integration with SugarCRM is of significant benefit to us and from our perspective it's been seamless since the 1st day we started using INBOX25. We use SiteMonitor, the Automated Campaigns and the email creation tool the most but we recognize that there is so much more we can do with INBOX25. I love being able to monitor the success of our various automated campaigns with the reporting capabilities. It's very beneficial to have the real time dashboard showing the results of our campaigns as they are running. The staff at INBOX25 provided us very practical and targeted training on the features we felt would benefit us the best. Once our training ended, the INBOX25 support team has addressed every question and provided above excellent support. **What do you dislike about Leadfwd?** There's so many capabilities! I'd like to have more time to devote to using INBOX25 to drive automated marketing campaigns but as a small marketing organization we are pulled in many directions. **Recommendations to others considering Leadfwd:** Go for it! INBOX25 is a great platform for all your marketing automation needs. **What problems is Leadfwd solving and how is that benefiting you?** We started out looking for an Email Marketing solution but found so much more! INBOX25 does give us a great toolset for building awesome emails but the other features of the platform are equally as impressive. Site Monitor allows us to monitor the activity on our website and provides great insight on our web traffic. The reporting tools provide a booth a visual and analytic perspective on the success of our campaigns. The Automated Campaign features allows us to selectively target our campaigns for the specific prospects we are interested in reaching. The integration with SugarCRM is what really makes INBOX25 so beneficial to us! I couldn't imagine having SugarCRM and not having INBOX25. ### 46. Accelerate Sales and Generating New Deals Seamlessly with Inbox25 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2015 **What do you like best about Leadfwd?** We had a wonderful experience with Inbox25 and our customer support representative, Alex. From his attitude and enthusiasm to his knowledge and experience with the program, Alex proved to be the perfect support representative. Whenever we would send him a message or request his insight, he would always respond in a very timely matter and have an easy solution for us. Even if some functionality in Inbox25 was missing for what we were aiming to do, Alex always found a solution or a work-around that would be successful for us. **What do you dislike about Leadfwd?** Platform sometimes takes some time to load, but it's understandable since Inbox25 is constantly communicating with our CRM and storing so much information, including data that is constantly being updated. **Recommendations to others considering Leadfwd:** Definitely reach out to your representative at Inbox25 and leverage their outstanding support! It's there for a reason and they have an incredible support team that follows up quickly with helpful responses and resources, so take advantage! It definitely made everything easier and more efficient for us. Best support we've ever had! **What problems is Leadfwd solving and how is that benefiting you?** As a whole, Inbox25 allowed us to take a deep dive into marketing automation and fill the holes in our CRM. Once we integrated Inbox25 with our CRM, we were able to seamlessly and efficiently send professional looking emails to customers based on unique characteristics (e.g. their location and product needs), manage and track lead activity, update records in our CRM based certain conditions, receive real-time alerts, send a series of follow up and lead nurturing emails based on lead activity, view real-time opportunities created by our automations, generate reports and much much more. I think the feature of Inbox25 that our company benefited from the most was having the ability to identify hot prospects and know when to reach out to them at precisely the right time. Once we implemented Inbox25, we noticed a huge increase in opportunities created from our lead nurturing campaigns, as well as in sales as a whole. Our customers continue to comment on how professional and informative our emails are, and how responsive we are to each of their inquiries (little do they know, thanks to Inbox, majority of these responses are all automated!). As a whole, Inbox25 greatly simplified our sales process and helped to drive revenue for our company. This was definitely a great investment and we will continue using Inbox25 to accelerate our sales and generate new deals without breaking a sweat. ### 47. Simply powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Paulino R. | Head of Operations, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2015 **What do you like best about Leadfwd?** It's great having the flexibility to create different automations, each one tailored for the specific type of communication you want to have with a user, account or prospect. Allows you to identify and reach out to the people you really need to engage with at the right time. Great tool and great service, always prompt to respond when you need any help. **What do you dislike about Leadfwd?** Landing page builder is ok, but could be a lot better. Sometimes we end up using a different platform for building our landing pages. **Recommendations to others considering Leadfwd:** Read the FAQs and reach out to support when you need help, they are always there in case you need them. **What problems is Leadfwd solving and how is that benefiting you?** We are using it to manage our free trial workflow. Allows us to keep users engaged during the free trial and identify those who have higher potential of converting into paying customers. ### 48. A Product that Allows Meaningful SugarCRM Interactions **Rating:** 4.0/5.0 stars **Reviewed by:** Rebecca C. | Associate, Capital Markets, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2015 **What do you like best about Leadfwd?** Knowledgeable and intelligent staff not only about Inbox25, but SugarCRM and CRMs/coding/html in general Availability of staff to help you complete tasks on a consistent ongoing basis until you know how to do it yourself, for no extra charge - the willingness to help and patience also make a difference! Partakes in brainstorm and configuring new systems Real time metrics of campaigns (not static). Flexibility with payments Online chat is useful and always available Updates to the system - constant improvements In NYC - same time zone **What do you dislike about Leadfwd?** Little non-working items on formatting dashboard - kinks of things not being the appropriate sizes or the same sizes as the boxes below (nothing major). Campaign metrics are campaign specific only - do not go across multiple campaigns (to my knowledge) to give you a company wide marketing analysis. **What problems is Leadfwd solving and how is that benefiting you?** Solving... How to reach potential customers/clients See the spread and depth of our reach - analytics Benefits Ease of communicating and tracking emails to a large number of people (1000s) Site monitor - allows you to see in real time who is active on your site and keeps a history Creating forms/landing pages for users to fill in, which pushes data to SugarCRM to complete profiles ### 49. Easy and Affordable **Rating:** 5.0/5.0 stars **Reviewed by:** Kim C. | President, Owner, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2015 **What do you like best about Leadfwd?** Inbox has amazing features that other platforms do not - particularly in their price range. I really appreciate the integration and workflows with SugarCRM and SuiteCRM. We were using Act-on and decided to look for something more affordable and in doing so found Inbox25 which is so much more robust than Act-on in the way it integrates with Sugar. Act-on has a big selling feature of how great their support staff is - and yes it is - but Inbox25 will actually do the set up for you. That was a real selling point for me because I didn't have time to rebuild our sequences in a new platform. I'm sure that holds back others from switching. My recommendation - don't let the fact you have to rebuild stop you from upgrading your marketing automation, Inbox25 has great people to support you and actually do the work. **What do you dislike about Leadfwd?** Actually I haven't found much I dislike. If I have to pick something - I'd say it is a lack of folders in the email list - it can get a little overwhelming. I'll figure out a way to keep track of it though because the system is great. **Recommendations to others considering Leadfwd:** Check it out - I think you'll be please with the features and ease of use. One of the best parts of Inbox25 - you don't have to leave SugarCRM or SuiteCRM to use it - the dashboard is built in. **What problems is Leadfwd solving and how is that benefiting you?** We needed to automate a messaging string that had a number of complex if this, then that conditions. Inbox handles this beautifully and it also will update sugar fields based on responses in the email. ### 50. Strong E-Mail and Marketing Automation Platform with SugarCRM Integration **Rating:** 3.5/5.0 stars **Reviewed by:** Sid H. | Vice President of Business Development, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2015 **What do you like best about Leadfwd?** Inbox25 offers a nice, modern e-mail marketing interface with strong SugarCRM integration and valuable marketing automation capabilities. It has some excellent features. **What do you dislike about Leadfwd?** The system can be a bit buggy and live support is really not available. Support tickets are acted on and issues resolved but response could be faster. **Recommendations to others considering Leadfwd:** SugarCRM integration is strong and works well. Social media tools are a bit weak and there are better solutions for this. Inbox has other good integrations such as GoToWebinar which are useful features for our business as well. **What problems is Leadfwd solving and how is that benefiting you?** Ability to send beautiful e-mails to contacts and leads in SugarCRM with actionable data being returned to the CRM plaform. ## Leadfwd Discussions - [What is Leadfwd used for?](https://www.g2.com/discussions/what-is-leadfwd-used-for) - 1 comment - [View Leadfwd pricing details and edition comparison](https://www.g2.com/products/leadfwd-leadfwd/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-29+13%3A37%3A19+-0500&secure%5Bsession_id%5D=fba78d97-220d-468c-bee5-8e3c384024b8&secure%5Btoken%5D=daaed1dcdee9de0fe26c5afd14da8984aeb4e48e5152033eadaa9586505fed33&format=llm_user) ## Leadfwd Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Leadfwd Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,106 reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) - 4.1/5.0 (1,028 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - 4.4/5.0 (938 reviews)