The Top 20 Marketing Automation Software

Check out this list of the top Marketing Automation Software products based on user satisfaction. A product's satisfaction score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings from review data. Software buyers can compare products according to their satisfaction scores to streamline the buying process and quickly identify the best products based on the experiences of their peers.

Filters

Collapse AllExpand All

G2 Satisfaction Score

Compare

HubSpot Marketing Hub

100

Overall Satisfaction Score

100

Top Industries of Reviewers:

Computer Software

36%

Marketing and Advertising

27%

Information Technology and Services

26%

Financial Services

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

8.8

Meets Requirements

Average: 9.4

8.7

Ease of Doing Business With

Average: 9.5

8.7

Ease of Setup

Average: 9.2

8.4

Quality of Support

Average: 9.4

8.6

Ease of Admin

Average: 9.2

8.6

ActiveCampaign

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

38%

Health, Wellness and Fitness

28%

Professional Training & Coaching

23%

E-Learning

12%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

8.1

Meets Requirements

Average: 9.4

8.6

Ease of Doing Business With

Average: 9.5

8.4

Ease of Setup

Average: 9.2

8.0

Quality of Support

Average: 9.4

8.3

Ease of Admin

Average: 9.2

8.3

Insider One

Overall Satisfaction Score

Top Industries of Reviewers:

Retail

57%

Apparel & Fashion

23%

Marketing and Advertising

11%

Leisure, Travel & Tourism

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.6

Meets Requirements

Average: 9.4

9.5

Ease of Doing Business With

Average: 9.5

9.5

Ease of Setup

Average: 9.2

9.2

Quality of Support

Average: 9.4

9.6

Ease of Admin

Average: 9.2

9.3

EngageBay All-in-One Suite

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

39%

Staffing and Recruiting

23%

Marketing and Advertising

22%

Computer Software

16%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.4

Meets Requirements

Average: 9.4

9.6

Ease of Doing Business With

Average: 9.5

9.6

Ease of Setup

Average: 9.2

9.4

Quality of Support

Average: 9.4

9.6

Ease of Admin

Average: 9.2

9.2

Evam

Overall Satisfaction Score

Top Industries of Reviewers:

Banking

54%

Telecommunications

28%

Retail

11%

Financial Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.5

Meets Requirements

Average: 9.4

9.6

Ease of Doing Business With

Average: 9.5

9.9

Ease of Setup

Average: 9.2

9.5

Quality of Support

Average: 9.4

9.7

Ease of Admin

Average: 9.2

9.6

Omnisend

Overall Satisfaction Score

Top Industries of Reviewers:

Retail

42%

Apparel & Fashion

31%

Consumer Goods

16%

Marketing and Advertising

12%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.3

Meets Requirements

Average: 9.4

9.0

Ease of Doing Business With

Average: 9.5

9.3

Ease of Setup

Average: 9.2

9.2

Quality of Support

Average: 9.4

9.4

Ease of Admin

Average: 9.2

9.3

ContactPigeon

Overall Satisfaction Score

Top Industries of Reviewers:

Apparel & Fashion

34%

Retail

27%

Marketing and Advertising

22%

Health, Wellness and Fitness

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.5

Meets Requirements

Average: 9.4

9.8

Ease of Doing Business With

Average: 9.5

9.9

Ease of Setup

Average: 9.2

9.7

Quality of Support

Average: 9.4

9.9

Ease of Admin

Average: 9.2

9.8

Comarch Marketing Automation

Overall Satisfaction Score

Top Industries of Reviewers:

Education Management

43%

Computer Software

29%

Apparel & Fashion

14%

Aviation & Aerospace

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

10.0

Meets Requirements

Average: 9.4

10.0

Ease of Doing Business With

Average: 9.5

10.0

Ease of Setup

Average: 9.2

10.0

Quality of Support

Average: 9.4

10.0

Ease of Admin

Average: 9.2

10.0

Attentive

Overall Satisfaction Score

Top Industries of Reviewers:

Retail

43%

Apparel & Fashion

29%

Consumer Goods

15%

Marketing and Advertising

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.0

Meets Requirements

Average: 9.4

8.7

Ease of Doing Business With

Average: 9.5

9.1

Ease of Setup

Average: 9.2

8.7

Quality of Support

Average: 9.4

9.1

Ease of Admin

Average: 9.2

9.0

#10

Dashly

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

32%

Marketing and Advertising

29%

Information Technology and Services

25%

E-Learning

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.9

Meets Requirements

Average: 9.4

9.8

Ease of Doing Business With

Average: 9.5

9.8

Ease of Setup

Average: 9.2

9.9

Quality of Support

Average: 9.4

9.8

Ease of Admin

Average: 9.2

9.8

#11

Dotdigital

Overall Satisfaction Score

Top Industries of Reviewers:

Retail

39%

Non-Profit Organization Management

26%

Marketing and Advertising

23%

Consumer Goods

12%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.0

Meets Requirements

Average: 9.4

9.0

Ease of Doing Business With

Average: 9.5

9.3

Ease of Setup

Average: 9.2

8.7

Quality of Support

Average: 9.4

9.4

Ease of Admin

Average: 9.2

9.0

#12

Braze

Overall Satisfaction Score

Top Industries of Reviewers:

Financial Services

38%

Marketing and Advertising

23%

Health, Wellness and Fitness

20%

Information Technology and Services

19%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

8.6

Meets Requirements

Average: 9.4

8.7

Ease of Doing Business With

Average: 9.5

8.8

Ease of Setup

Average: 9.2

7.9

Quality of Support

Average: 9.4

8.5

Ease of Admin

Average: 9.2

8.4

#13

Customer.io

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

33%

Financial Services

30%

Information Technology and Services

19%

Marketing and Advertising

18%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

8.4

Meets Requirements

Average: 9.4

8.9

Ease of Doing Business With

Average: 9.5

9.0

Ease of Setup

Average: 9.2

8.1

Quality of Support

Average: 9.4

8.8

Ease of Admin

Average: 9.2

8.7

#14

ProFundCom

Overall Satisfaction Score

Top Industries of Reviewers:

Financial Services

59%

Investment Management

26%

Information Technology and Services

Marketing and Advertising

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.3

Meets Requirements

Average: 9.4

9.7

Ease of Doing Business With

Average: 9.5

9.9

Ease of Setup

Average: 9.2

9.5

Quality of Support

Average: 9.4

10.0

Ease of Admin

Average: 9.2

9.5

#15

BuyerGenomics

Overall Satisfaction Score

Top Industries of Reviewers:

Apparel & Fashion

36%

Restaurants

27%

Banking

18%

Consumer Goods

18%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.7

Meets Requirements

Average: 9.4

9.9

Ease of Doing Business With

Average: 9.5

10.0

Ease of Setup

Average: 9.2

9.9

Quality of Support

Average: 9.4

9.9

Ease of Admin

Average: 9.2

8.8

#16

eSputnik

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

33%

Marketing and Advertising

33%

Computer Software

26%

Internet

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.7

Meets Requirements

Average: 9.4

9.7

Ease of Doing Business With

Average: 9.5

10.0

Ease of Setup

Average: 9.2

9.9

Quality of Support

Average: 9.4

9.8

Ease of Admin

Average: 9.2

9.7

#17

Marketing Star

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

58%

Marketing and Advertising

17%

Computer Software

17%

Financial Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.7

Meets Requirements

Average: 9.4

9.8

Ease of Doing Business With

Average: 9.5

9.6

Ease of Setup

Average: 9.2

9.8

Quality of Support

Average: 9.4

9.7

Ease of Admin

Average: 9.2

9.5

#18

Pushwoosh

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

31%

Marketing and Advertising

31%

Computer Software

23%

Banking

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.7

Meets Requirements

Average: 9.4

9.9

Ease of Doing Business With

Average: 9.5

9.9

Ease of Setup

Average: 9.2

8.7

Quality of Support

Average: 9.4

9.9

Ease of Admin

Average: 9.2

9.3

#19

Appier AIQUA

Overall Satisfaction Score

Top Industries of Reviewers:

Retail

56%

Consumer Goods

22%

Arts and Crafts

11%

Computer Hardware

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.6

Meets Requirements

Average: 9.4

9.6

Ease of Doing Business With

Average: 9.5

9.9

Ease of Setup

Average: 9.2

9.7

Quality of Support

Average: 9.4

10.0

Ease of Admin

Average: 9.2

9.3

#20

Intuit Mailchimp All-in-One Marketing Platform

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

48%

Information Technology and Services

22%

Non-Profit Organization Management

17%

Computer Software

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.0

Meets Requirements

Average: 9.4

9.1

Ease of Doing Business With

Average: 9.5

9.0

Ease of Setup

Average: 9.2

8.9

Quality of Support

Average: 9.4

8.7

Ease of Admin

Average: 9.2

9.2