# Comarch Marketing Automation Reviews **Vendor:** Comarch **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 14 ## About Comarch Marketing Automation Stop guessing and use our AI-powered marketing automation tools to find out how to provide each of your customers with the right type of content at the right time and place. Let our platform analyze the zero and first-party data you collect and then help you create offers, promotions, product recommendations, loyalty rewards and marketing materials that your customers can relate to. ## Comarch Marketing Automation Pros & Cons **What users like:** - Users value the **24/7 customer support** of Comarch Marketing Automation, enhancing their overall experience with the product. (2 reviews) - Users value the **ease of use** of Comarch Marketing Automation, enhancing their marketing activities effectively and efficiently. (2 reviews) - Users appreciate the **automation features** of Comarch Marketing Automation, enhancing business processes and boosting sales efficiency. (1 reviews) - Users appreciate the **easy integration** of Comarch Marketing Automation, making marketing activities seamless and efficient. (1 reviews) - Users value the **helpfulness** of Comarch Marketing Automation, benefiting from AI integration and continuous support. (1 reviews) **What users dislike:** - Users find the **pricing too high** , making it challenging for start-ups to adopt Comarch Marketing Automation. (1 reviews) ## Comarch Marketing Automation Reviews ### 1. Tailored for B2B Wholesale, Compliant & Efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Lai V. | Head of B2B Sales & Digital Operations, Wholesale, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Comarch Marketing Automation?** I like how well Comarch Marketing Automation is tailored to B2B wholesale and German/EU business needs. The built-in GDPR-compliant data handling and customer consent management save us from needing extra tools for compliance. It integrates smoothly with our ERP and wholesale ordering systems, ensuring that customer data, order history, and marketing interactions are aligned in real time. I appreciate the straightforward workflow builder and customer segmentation, which allow us to create targeted campaigns without technical support. Reliable delivery and industry-focused reporting make it easy to track engagement and measure the impact on wholesale sales. These features reduce repetitive work, keep customer data consistent, improve response speed to wholesale buyers, and help drive repeat orders while complying with German and EU regulations. **What do you dislike about Comarch Marketing Automation?** Some advanced automation rules are less flexible, requiring workarounds for cross-region customer journeys. The reporting dashboard lacks deep customization for EU compliance exports and wholesale-specific KPIs like repeat-order campaign ROI. Integrations with some smaller German logistics and accounting tools require extra setup instead of native connectors. The user interface can feel less modern, and certain bulk actions take more steps than expected. SMS deliverability to certain EU countries can be inconsistent, which affects time-sensitive restock alerts. **What problems is Comarch Marketing Automation solving and how is that benefiting you?** Comarch Marketing Automation unifies our leads, preventing lost data and automating communications, saving hours of manual outreach. It scores and segments customers, focuses on high-value buyers, and reduces inconsistencies, improving conversion rates. ### 2. Amazing Product I Want to Use for a Long Time **Rating:** 5.0/5.0 stars **Reviewed by:** pramod k. | Senior Technical Architect, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Comarch Marketing Automation?** It's amazing product and I would like to use this product for a long long time **What do you dislike about Comarch Marketing Automation?** It's amazing product and I would like to use this product for a long long time **What problems is Comarch Marketing Automation solving and how is that benefiting you?** It's amazing product and I would like to use this product for a long long time ### 3. Best automation marketing tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Rakul P. | Manager, Consumer Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Comarch Marketing Automation?** It has AI integrated in it which does most of the final work or suggestions. Helps to do different marketing activities under one roof. Easy to use and integrate. The support team is available all the time for any queries. Helps to increase the leads. **What do you dislike about Comarch Marketing Automation?** The costing of the product os bit high for start-up companies to use. **What problems is Comarch Marketing Automation solving and how is that benefiting you?** It is a AI based software helps to generate more leads,increase conversions, helps in business growth. AI identifies the target audience by segemtation that helps to reach the right customer with right approach. Goives you the business KPIs ### 4. Best Marketing Automation System - Comarch **Rating:** 5.0/5.0 stars **Reviewed by:** Arun S. | Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2024 **What do you like best about Comarch Marketing Automation?** All features are good e.g. to send sms,mails,mobile push notifications.On basis of different conditions / workflow we can set the campaign.Application is much user freindly ,easy. We are using this application daily. **What do you dislike about Comarch Marketing Automation?** Nothing much about dislike things about Comarch Marketing Automation. They can improve report flexibility they have scope in this section to improve **What problems is Comarch Marketing Automation solving and how is that benefiting you?** Marketing mail and sms campaigns and its tracking helps to improve the bussiness. ### 5. Excellent Product **Rating:** 4.5/5.0 stars **Reviewed by:** vivek v. | Technical Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Comarch Marketing Automation?** Support business automation cases and improved sales process in organization **What do you dislike about Comarch Marketing Automation?** We make make the ui more user friendly for the users **What problems is Comarch Marketing Automation solving and how is that benefiting you?** Improved the Sales process in my organisation ### 6. I have not had much experience with this applications. **Rating:** 3.5/5.0 stars **Reviewed by:** Christy P. | Digital Strag., Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Comarch Marketing Automation?** Ease of use and customer support. THank you **What do you dislike about Comarch Marketing Automation?** I do not have any complaints about this application. **What problems is Comarch Marketing Automation solving and how is that benefiting you?** I am new to this product. ### 7. Great Variety **Rating:** 5.0/5.0 stars **Reviewed by:** Jay G. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2024 **What do you like best about Comarch Marketing Automation?** I am very pleased with the amount/variety of mailings we get that I can use myself and pass on to my staff. Nice job! **What do you dislike about Comarch Marketing Automation?** Nothing to report that is wrong with ANY **What problems is Comarch Marketing Automation solving and how is that benefiting you?** I am very pleased with the amount/variety of mailings we get that I can use myself and pass on to my staff. ### 8. needs and priorities to determine if Comarch Marketing is the right fit for you. **Rating:** 5.0/5.0 stars **Reviewed by:** Henry H. | Retail Sales Merchandiser, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2023 **What do you like best about Comarch Marketing Automation?** its robust features, including advanced segmentation, personalized messaging, and automation workflows. It enables businesses to create targeted marketing campaigns, optimize customer engagement, and drive better results. **What do you dislike about Comarch Marketing Automation?** it’s worth noting that while Comarch Marketing Automation has many positive features, some users may have specific preferences or requirements that the platform may not fully meet. It’s always a good idea to evaluate different marketing automation solutions based on your specific needs and conduct thorough research to find the one that aligns best with your business objectives. **What problems is Comarch Marketing Automation solving and how is that benefiting you?** Comarch Marketing Automation aims to solve several common challenges faced by businesses in their marketing efforts. Inefficient customer targeting. Lack of personalized communication ### 9. My best friend when creating our newsletter! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Comarch Marketing Automation?** I am thrilled to share my experience with Comarch Marketing Automation for our employee newsletter. This software has truly transformed our marketing efforts. One of my favorite aspects is the user-friendly interface, which allows me to easily navigate and create engaging newsletters without any technical expertise. Additionally, the segmentation capabilities are remarkable. I can effortlessly target specific audience segments based on their preferences, ensuring our messages are highly personalized. The automation features have saved us countless hours by automating repetitive tasks and delivering timely messages. Lastly, the detailed analytics provide valuable insights into our campaign performance, helping us make data-driven decisions. Comarch Marketing Automation is an invaluable asset for our newsletter strategy! **What do you dislike about Comarch Marketing Automation?** While I am generally satisfied with Comarch Marketing Automation for our newsletter, there are a few minor aspects that I find slightly less appealing. One area for improvement is the reporting interface. Although it provides valuable insights, the visual representation could be more intuitive and customizable. Additionally, I occasionally encounter minor glitches or delays when navigating through the software, which can disrupt my workflow. While these issues do not significantly impact my overall experience, addressing them would enhance the user experience even further. Despite these minor concerns, Comarch Marketing Automation remains a powerful tool that greatly supports our newsletter marketing efforts. **What problems is Comarch Marketing Automation solving and how is that benefiting you?** Comarch Marketing Automation effectively solves several key problems, greatly benefiting our newsletter marketing strategy. Firstly, it streamlines our workflow by automating repetitive tasks. This frees up our team's time and allows us to focus on more strategic aspects of our campaigns. The automation features ensure that our newsletters are consistently delivered on schedule, saving us the effort of manually sending each one. Secondly, Comarch Marketing Automation enables us to segment our audience effectively. By categorizing subscribers based on their preferences and behaviors, we can tailor our newsletter content to their specific interests. This personalization significantly enhances engagement and conversion rates, leading to a more successful newsletter campaign overall. Lastly, the software provides comprehensive analytics and reporting. We can track key metrics such as open rates, click-through rates, and conversion rates. This data allows us to measure the effectiveness of our campaigns, identify areas for improvement, and make data-driven decisions to optimize our newsletter strategy. ### 10. Like the product **Rating:** 4.5/5.0 stars **Reviewed by:** Kumar k. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Comarch Marketing Automation?** they are very good at marketing and customer-facing and focus on the cutomer needs **What do you dislike about Comarch Marketing Automation?** There is no dislike for this product everything seems to be perfectly fine. **What problems is Comarch Marketing Automation solving and how is that benefiting you?** There was no problem we faced with the Comarch Marketing Automation ### 11. Such a great platform to design media campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Azra M. | Web content writer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2023 **What do you like best about Comarch Marketing Automation?** The hyper personalization feature for text communications makes it a winner **What do you dislike about Comarch Marketing Automation?** The interface can get a bit confusing and needs a little work **What problems is Comarch Marketing Automation solving and how is that benefiting you?** Customer relationship management ### 12. Nice tool for multi-campaign automation **Rating:** 4.0/5.0 stars **Reviewed by:** Jayendra S. | Remote Digital Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Comarch Marketing Automation?** Easy-to-use interface provides ease of use for automating multiple campaigns at a time **What do you dislike about Comarch Marketing Automation?** No free trial is offered. Can only take a demo of the work method and based on that need to decide wheater you want to go with it or not **What problems is Comarch Marketing Automation solving and how is that benefiting you?** It solves the problem of managing multiple marketing campaigns from different platforms in a automated form ### 13. Streamlines Marketing activities and automates repetitive tasks **Rating:** 4.0/5.0 stars **Reviewed by:** Aditi J. | Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Comarch Marketing Automation?** It helps overcome the limitations of traditional marketing methods by automating tedious process and allows to streamline marketing effectively. **What do you dislike about Comarch Marketing Automation?** A very minor thing is the platform's UI. It took time to understand the user interface but after that it was very smooth. **What problems is Comarch Marketing Automation solving and how is that benefiting you?** It addresses the challenge of manual and time consuming marketing process. ### 14. Best to empower to strategize and plan more than to manual work for execution **Rating:** 5.0/5.0 stars **Reviewed by:** Surbhi G. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Comarch Marketing Automation?** All manual work can be automated so that your team has more time to strategize and analyze. Intelligently using resources. **What do you dislike about Comarch Marketing Automation?** umm...nothing, for now, I think it is best to have all functionalities to get all automated well. **What problems is Comarch Marketing Automation solving and how is that benefiting you?** Reducing manual time for team members and empowering them to think and analyze more. - [View Comarch Marketing Automation pricing details and edition comparison](https://www.g2.com/products/comarch-marketing-automation/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+19%3A38%3A10+-0500&secure%5Bsession_id%5D=622ec14f-29a6-4769-b22d-dbe62069cbca&secure%5Btoken%5D=d985d5d2f5e53b190b79e155e657cd35cb483947bef678b78f49f4807ab235cf&format=llm_user) ## Comarch Marketing Automation Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Comarch Marketing Automation Alternatives - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (583 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,301 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,332 reviews)