--- title: Odoo Marketing Automation Reviews meta_title: 'Odoo Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 36 reviews by the users' company size, role or industry to find out how Odoo Marketing Automation works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 36 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Odoo Marketing Automation Reviews **Vendor:** Odoo **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 36 ## About Odoo Marketing Automation Odoo allows users to easily craft sophisticated end-to-end customer journeys, design engaging email campaigns in minutes, and allows them to seamlessly create automatic (and targeted) marketing campaigns. That’s right! Odoo has simplified the process entirely, and let’s users fully customize and create automatic (and targeted) marketing campaigns. Simply segment your prospects database to deliver the right message to the right prospect at the right time. Users can also set up advanced marketing workflows centered around your prospects. You can then nurture them efficiently (and effectively) through your sales funnel, 24/7! With Odoo, you can easily customize your workflows, thanks to their beautiful visual interface. Creating a multi-stage campaign, with several paths, is as simple as two-step campaigns. Add new actions and select “Time Triggers” directly on your workflow. Users can automate a whole lot more than just emails. Trigger any action you need to streamline your workflow. Create end-to-end customer journeys, and use those workflows to automate tasks, such as: moving a lead forward in the sales funnel, assigning engaged prospects to your sales team, updating a record, and much, much more! Users can utilize “if/then” actions to perform specific tasks after an email has been opened, clicked, or replied. Talk about marketing automation! You can easily automate your marketing processes with the Odoo Suite of Marketing Apps - they have it all! ## Odoo Marketing Automation Pros & Cons **What users like:** - Users appreciate the **ease of use** in Odoo Marketing Automation, making it a clean and efficient choice for campaigns. (9 reviews) - Users appreciate the **seamless automation** in Odoo Marketing Automation, enhancing efficiency and boosting conversion rates effortlessly. (8 reviews) - Users value the **time-saving automation** of Odoo Marketing Automation, streamlining campaign management and enhancing efficiency. (8 reviews) - Users value the **automation efficiency** of Odoo Marketing Automation, streamlining tasks and enhancing campaign effectiveness effortlessly. (7 reviews) - Users love the **seamless integration and automation features** of Odoo Marketing Automation, enhancing campaign efficiency and personalization. (7 reviews) - Users value the **seamless integration** of Odoo Marketing Automation with other apps for streamlined marketing efforts. (6 reviews) - Automation Control (5 reviews) - CRM Integration (5 reviews) - Easy Creation (5 reviews) - Users value the **seamless integration** of Odoo Marketing Automation with other Odoo apps, streamlining campaign management efficiently. (5 reviews) **What users dislike:** - Users find Odoo Marketing Automation has a **steep learning curve** , making it challenging for newcomers to navigate effectively. (6 reviews) - Users find the **learning difficulty** in Odoo Marketing Automation to be a barrier for non-technical users. (4 reviews) - Users find Odoo Marketing Automation has **limited features** that require technical skills for advanced customizations and reporting. (4 reviews) - Users find the **steep learning curve** challenging, particularly for those unfamiliar with the Odoo ecosystem. (4 reviews) - Users report frequent issues with the **dashboard configuration** , making it difficult to customize and manage their view effectively. (3 reviews) - Users face **integration issues** with Odoo Marketing Automation, necessitating technical support for effective functionality. (3 reviews) - Poor Reporting (3 reviews) - Reporting Issues (3 reviews) - Slow Loading (3 reviews) - Slow Performance (3 reviews) ## Odoo Marketing Automation Reviews ### 1. Great CRM and Automation Integration **Rating:** 4.5/5.0 stars **Reviewed by:** LAKSHAY S. | Finance Head, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Odoo Marketing Automation?** What I like most about Odoo Marketing Automation is how smoothly it integrates with the broader Odoo ecosystem, especially CRM and email marketing. The workflow automation features make it easy to automate follow-ups, lead nurturing, and ongoing customer engagement without relying on multiple separate tools. I also find the drag-and-drop campaign builder convenient, and the centralized dashboard makes it much easier to track campaigns and customer interactions in one place. Overall, it has improved efficiency and reduced the amount of manual work involved in repetitive marketing tasks. **What do you dislike about Odoo Marketing Automation?** One drawback of Odoo Marketing Automation is that it can feel a bit overwhelming for first-time users, mainly because there are so many features and configuration options to navigate. When you try to set up more advanced workflows and automations, it can sometimes require a stronger technical understanding or some extra customization to get everything working the way you want. In addition, the interface could be more intuitive in a few areas, particularly for smaller teams that are new to marketing automation tools. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Odoo Marketing Automation is helping reduce the amount of manual work involved in managing leads, follow-ups, and customer communication. Before using it, tracking campaigns and nurturing leads across different stages required multiple tools and a lot of repetitive effort. With automated workflows, email sequences, and CRM integration, it has become much easier to manage customer engagement and respond faster to leads. This has improved overall efficiency, better organized marketing activities, and saved significant time for the team. ### 2. Odoo’s Modular, Customizable All-in-One Platform with an Intuitive UI **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Odoo Marketing Automation?** The best aspect Odoo’s platform is it's modular ecosystem right from CRM and sales to accounting from inventory HR to marketing everything is available under a single platform we can start a small and scale the entire platform by adding apps as a business groups between their modules is very similar s which also eliminates the data silos and improves or overall operational visibility this platform is also highly customizable making it very suitable for different industries and workflows. Their user interface is also intuitive. **What do you dislike about Odoo Marketing Automation?** The downside of this implementation can be a bit complex, specifically for businesses without any technical expertise. Customisation often requires a developer's support. Ideally, this can increase the overall setup cost and the timeline. Some modules are more mature than other so it can be inconsistent depending on the expertise of what we have, as well as this platform's upgrade and maintenance or a bit complex in handling. Their integration ecosystem can be made a bit wider. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** This platform helps us by replacing multiple disconnected tools with a single unified system, and it also helps us to manage our core business functions like sales, finance, operations and even customer relationships all in a single platform. Overall, this reduces the inefficiencies, improves our data accuracy and provides a single source of truth for making decisions. ### 3. Transforms Marketing with Real-Time Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Rishabh C. | GenAI Marketing Lead, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2026 **What do you like best about Odoo Marketing Automation?** I appreciate how Odoo Marketing Automation seamlessly integrates automation with live CRM data, allowing campaigns to adapt in real time based on pipeline movement, user actions, or status changes. This level of responsiveness significantly improves the timing and relevance of our campaigns. I also like how Odoo Marketing Automation helps us build automated journeys, segment audiences dynamically, and send personalized communications across multiple channels without manual intervention. Moreover, the tool aids in nurturing inbound leads with structured, multi-step workflows and reduces operational overhead by automating repetitive campaign tasks. The combination of real-time data sync and flexible workflow control makes it genuinely effective, not just functional. **What do you dislike about Odoo Marketing Automation?** We feel there are areas where it feels a bit limited: - The reporting is functional but not very insightful or out of the box. For anything beyond surface level performance, we've had to rely on external analysis or custom setups. - As workflows become more complex, managing and visualising them is not as smooth. It works, but not optimised for high volume, high complexity campaign environments. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Odoo Marketing Automation centralizes our marketing lifecycle, integrating seamlessly with CRM for real-time, behavior-driven campaigns, reducing manual errors. It automates repetitive tasks, aligns marketing with sales, and improves campaign relevance and engagement. ### 4. Streamlines Marketing with Seamless Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Shimaa F. | Invoice Checker, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Odoo Marketing Automation?** I enjoy how Odoo Marketing Automation helps me manage and automate different marketing campaigns in one place. It saves me a lot of time because many repetitive marketing tasks run automatically once the workflow is set up. I like that it keeps communication with customers consistent and organized, and the automation ensures leads are nurtured automatically based on their actions. The integration within the Odoo ecosystem is excellent as it allows me to connect marketing with sales, CRM, and other modules, giving me a full picture of the customer journey without juggling multiple tools. I appreciate the visual workflow builder, which makes it easy to design and adjust campaigns without needing advanced technical skills. Overall, these features help improve campaign performance and lead conversion. **What do you dislike about Odoo Marketing Automation?** One thing I’ve noticed about Odoo Marketing Automation is that while the automation workflows are powerful, they can get a bit tricky when campaigns become very complex. If you have multiple triggers, conditions, and segments, it sometimes feels a little clunky to manage or troubleshoot. Also, reporting could be more detailed. It gives basic engagement stats, but I’d like more advanced analytics, like deeper insights into which sequences are converting best or which customer segments respond differently. Lastly, while the visual workflow builder is great, it could be even better with drag-and-drop features that allow for more customization and flexibility. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Odoo Marketing Automation solves manual campaign management, saving time by automating emails and follow-ups. It ensures no leads are missed, keeps marketing organized, and improves consistency and efficiency. ### 5. Simplifies Social Media Management but Needs Better Channel Customization **Rating:** 3.5/5.0 stars **Reviewed by:** Susan C. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Odoo Marketing Automation?** I like that Odoo Marketing Automation seems simple to use and shows me all of the client channels I'm responsible for working with. It allows me to see all of my social channels at a glance, which is a big help when scheduling social media posts for multiple clients. What I find especially valuable is that I can manage several clients who need posts every week, and I can post for all of them at the same time using one program. I just type in my copy, upload a graphic, and I'm ready to go. The initial setup was pretty simple too—just enter some info, connect the platforms, and off you go! **What do you dislike about Odoo Marketing Automation?** It seems to forget which channels I don't need to see. When I launch the program, some of those channels appear even though I have hidden them before. I'd love an easier way to remove those channels that I'm not using at the moment and save them for later. They'd be out of sight and gone from my dashboard, but still part of the program for when I need to work with them again. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** I use Odoo Marketing Automation to schedule social media posts for clients, allowing me to see all my social channels at a glance and manage multiple clients easily. It simplifies posting by letting me handle everything through one platform. ### 6. An All-in-One Solution with Anytime Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Danish Ali K. | Senior Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Odoo Marketing Automation?** This is really giving overall solution. alos the best part is customer services they are litterly available any time for support. I have just started using and getting good response and services as well. Big Thanks to Pradhuman Soni who is assisting in everythnig. **What do you dislike about Odoo Marketing Automation?** I am not in the state of disliking the tool. I am getting what i want from the tool. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** They have help me to build my own website and running business also help me with analytics part so i can measure the results and enhance my activity. ### 7. Integrated Powerhouse, Challenging for Beginners **Rating:** 4.0/5.0 stars **Reviewed by:** mylok z. | content creator, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Odoo Marketing Automation?** I love the seamless, native integration with CRM and Sales in Odoo Marketing Automation, which lets me create personalized customer journeys at scale based on real-time data. The automated workflows for emails and SMS, intelligent lead scoring, and comprehensive, data-driven analytics help optimize campaign performance. The unified ecosystem removes the need for third-party connectors, ensuring marketing, sales, and inventory data are always aligned. Behavior-based automation is great, allowing me to create complex workflows like drip campaigns triggered by specific customer actions. The advanced segmentation lets me target prospects based on demographics, behavior, or custom criteria. I also appreciate the lead nurturing and scoring process, which automates moving leads through the sales funnel and ensures sales teams focus on the most qualified opportunities. The real-time performance tracking dashboards offer instant insights into campaign success, allowing me to adjust quickly to improve engagement. **What do you dislike about Odoo Marketing Automation?** Odoo Marketing Automation isn't a 'Plug-and-Play' solution because it needs significant configuration and technical expertise to set up. There's a steep learning curve, making it hard for non-technical users to learn. Users might face roadblocks without expert setup. Automation logic has hardcoded constraints, and the system lacks advanced segmentation and complex logic. There are performance issues with long sequences, slow system performance, and delayed email queueing. The built-in email editor lacks design flexibility, leading to formatting issues. Data integration can be challenging without perfect configuration across apps, causing sync issues. Support isn't direct; getting quick technical assistance can be challenging. Frequent updates can break custom workflows. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** I use Odoo Marketing Automation to automate marketing workflows, integrate CRM data, and deliver targeted campaigns. It resolves fragmented data issues, automates workflows, and enables precise targeting with behavior-based automation for better audience reach. ### 8. Cost-Effective Automation with Great Usability **Rating:** 4.5/5.0 stars **Reviewed by:** Nagesh B. | Sr. Transaction processing officer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Odoo Marketing Automation?** I use Odoo Marketing Automation for online sales to rescue lost revenue. I appreciate that the automation sends reminders to customers who leave items in their cart, and if they don't purchase within 24 hours, it generates a personalized discount code directly from the Sales module. The integration with the CRM is seamless, eliminating imports and exports since it instantly knows any changes in lead status or customer purchases. I like that it shows exactly what time each email will go out and the conditions that need to be met, acting as a 'safety net' to prevent accidental mass emails with errors. The drag-and-drop feature for inserting product snippets into emails works really well, and it automatically populates with the latest items from my eCommerce store, including current prices and stock status. It is easy to set up; just go to the App Store, click 'Activate,' and it automatically pulls in necessary modules. I also like that with Odoo, I get about 80% of the same functionality as other platforms like HubSpot but at a fraction of the cost. **What do you dislike about Odoo Marketing Automation?** If you want a workflow to do something slightly outside the box—like calculating a custom loyalty score before sending a coupon—you often need to know a bit of Python or hire a developer. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** I use Odoo Marketing Automation to rescue lost online sales by automating cart reminders and discount offers. It eliminates data imports/exports by integrating directly with the CRM, ensuring up-to-date customer information. ### 9. Streamlined Marketing with Seamless CRM Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Jitendra R. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2026 **What do you like best about Odoo Marketing Automation?** I rely on Odoo Marketing Automation to automate our end-to-end marketing processes. It enables us to handle lead nurturing campaigns, send personalized emails and SMS notifications, and design automated customer journeys based on user behavior. It is a trustworthy solution for executing data-driven and personalized marketing campaigns at scale while optimizing time and resources. The thing I like the most is their seamless CRM integration and easy-to-use automation workflows, which make lead nurturing and campaign tracking simple. The CRM integration keeps marketing and sales data perfectly synced, while the simple automation workflows make it easy to run personalized, timely campaigns, saving time and improving lead conversion. The initial setup was straightforward and was easy to set! **What do you dislike about Odoo Marketing Automation?** Odoo Marketing Automation could benefit from more sophisticated reporting, more complex out-of-the-box automation options, and an easier learning curve for new users implementing complex workflows. For reporting, more customizable dashboards, better funnel analysis, and improved A/B testing capabilities would be better options to make Odoo Marketing Automation better! Including more behavioral triggers, complex conditional logic, reusable blocks, and additional pre-built workflows would make it better for automations. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** I rely on Odoo Marketing Automation to automate end-to-end marketing processes, handle lead nurturing, and send personalized messages. It removes manual follow-ups, organizes customer journeys, and aligns marketing with sales, optimizing our time and resources. ### 10. Streamlined Marketing with Timed Emails **Rating:** 4.5/5.0 stars **Reviewed by:** ISHAAN R. | I own a textile business, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about Odoo Marketing Automation?** I like using Odoo Marketing Automation for my dropshipping business. The timed mass emails feature is what I like most, as it saves me a lot of time. It helps when I announce an offer on my products and ensures my offer details are sent to the customers. Additionally, it helps me automate my workflows, arranging my tasks according to the day, which saves and organizes my time. **What do you dislike about Odoo Marketing Automation?** The thing which I don't like about this is the interface can be more smooth and simplified which could help new learners to grasp easily **What problems is Odoo Marketing Automation solving and how is that benefiting you?** I use Odoo Marketing Automation to connect with customers through timed emails and manage marketing campaigns. It automates workflows, organizing my tasks and saving time when announcing product offers. ### 11. Clean, Efficient, and Time-Saving Marketing Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User **Reviewed Date:** January 30, 2026 **What do you like best about Odoo Marketing Automation?** I like Odoo Marketing Automation because it's clean and efficient, which is a big time saver and less complicated than others. The rapid response and few steps of automation really stand out to me. I also find it sufficient on its own, without the need for additional tools, and there are many tutorials available online to help with the setup. **What do you dislike about Odoo Marketing Automation?** Sometimes it lags and there are a few UI issues. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Odoo Marketing Automation is clean, efficient, and a real time saver. It's less complicated than other tools, providing rapid responses with minimal automation steps. ### 12. Tried Odoo Marketing Automation During My MBA & Freelance Work – Here’s My Take **Rating:** 5.0/5.0 stars **Reviewed by:** Shiv S. | Associate - Business Strategy and Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Odoo Marketing Automation?** I got a chance to use Odoo Marketing Automation while experimenting with a few freelancing projects during my MBA. I was in the middle of applying my classroom learning in marketing and wanted to see how tech tools could make campaigns more efficient, so I picked Odoo as a test platform. The tool is surprisingly straightforward once you spend a little time with it. I really appreciated the way it allows you to automate email campaigns and track responses without needing a lot of technical know-how. The workflow design is quite visual, so it helped me actually understand how automation flows work in practice, which was a good complement to my academic learning. For someone who’s just stepping into marketing automation, I’d say it gives you a solid starting point without feeling too overwhelming. **What do you dislike about Odoo Marketing Automation?** That said, I did find some areas where Odoo could improve. At times, the interface felt a bit slow and clunky, and I struggled with the reporting part, it didn’t give me the level of deep analytics I was hoping for. Compared to some of the other marketing tools I’ve seen during my MBA case studies, Odoo feels a little basic on insights. I also think if you’re handling larger-scale campaigns, you might need integrations or additional tools to really make it work. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Odoo Marketing Automation mainly solves the problem of manual, repetitive marketing tasks by letting you design automated workflows that handle follow-ups, lead nurturing, and segmentation with a simple visual builder. It connects directly with Odoo CRM, so leads are scored and prioritized automatically, reducing the risk of missed opportunities. Features like UTM tracking, A/B testing, and campaign reporting help in understanding which channels and messages work best, making marketing more data-driven. For me, while experimenting during my MBA and freelancing projects, it was especially useful in turning theory into practice. I could set up drip campaigns, measure engagement, and test ideas quickly, which saved time, improved consistency, and gave me hands-on exposure to how automation supports both efficiency and better decision-making in real campaigns. ### 13. Powerful All-in-One Marketing Automation With Great Customization **Rating:** 4.0/5.0 stars **Reviewed by:** MITUL G. | Mobile Application Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Odoo Marketing Automation?** Odoo Marketing Automation makes it incredibly easy to design, schedule, and track campaigns from one place. I love how seamlessly it integrates with other Odoo apps—CRM, Sales, and Email Marketing—so I don’t need multiple tools to manage the customer journey. The drag-and-drop workflow builder is intuitive, and I can set up automated triggers based on customer actions without writing a single line of code. The reporting dashboard gives me clear, actionable insights to refine my campaigns. **What do you dislike about Odoo Marketing Automation?** The initial setup and configuration can be a bit overwhelming for new users, especially if you’re not familiar with Odoo’s ecosystem. While the flexibility is great, it sometimes means there’s a steeper learning curve. Also, certain advanced automation features require a good understanding of Odoo’s backend to fully optimize. Customer support is helpful but can occasionally be slow to respond during high-demand periods. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Odoo Marketing Automation helps me centralize all my marketing workflows—email campaigns, SMS outreach, and lead nurturing—into one system. This eliminates the need for multiple third-party tools, reducing costs and complexity. It also solves the challenge of tracking multi-channel campaigns in real time, giving me a single dashboard to monitor performance and make quick adjustments. The automation rules save hours of manual work every week, allowing our team to focus on strategy instead of repetitive tasks. ### 14. Hands-On Review: Odoo Marketing Automation for Modern Marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2025 **What do you like best about Odoo Marketing Automation?** What stands out most is its seamless integration with the entire Odoo ecosystem—especially CRM, Email Marketing, and Sales. This connectedness allows for highly targeted, automated workflows that respond to real-time customer data. The visual workflow editor is also a major plus—intuitive yet flexible, making it easy to design complex automation chains without needing coding expertise. Overall, it offers excellent value for businesses looking to centralize and automate their marketing efforts. **What do you dislike about Odoo Marketing Automation?** While Odoo Marketing Automation offers solid functionality, it does have a learning curve—especially for users who are new to the Odoo ecosystem or marketing automation in general. Additionally, the reporting and analytics features could be more robust; deeper insights or visual dashboards would make campaign performance easier to analyze. Lastly, integration with third-party tools is limited out-of-the-box and often requires technical support or customization. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Odoo Marketing Automation helps solve the challenge of managing and scaling personalized marketing campaigns without constant manual effort. By automating lead nurturing, follow-ups, and customer segmentation based on behavior or lifecycle stage, it saves significant time and ensures timely communication. The biggest benefit is improved alignment between marketing and sales, resulting in higher lead conversion and more consistent customer engagement—all within a single, centralized platform. ### 15. Solves Re-Engagement and Cart Abandonment Effortlessly **Rating:** 5.0/5.0 stars **Reviewed by:** jamsheed I. | Senior Civil Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Odoo Marketing Automation?** It solves problems like- Re-engagement,Abandoned cart,welcome email, save time and so on.. **What do you dislike about Odoo Marketing Automation?** I have zero dislike for it . I like it and I use it freely . **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Time saving, improve costumer targeting, good for sales . ### 16. Sales and Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2024 **What do you like best about Odoo Marketing Automation?** What I like most about Odoo Marketing Automation is how it connects everything in one place, making it easy to manage email campaigns, track leads, and analyze results. The automation tools are user-friendly, helping to create personalized workflows and target the right audiences. It streamlines marketing efforts and makes the whole process more efficient. **What do you dislike about Odoo Marketing Automation?** Odoo Marketing Automation can feel limiting in terms of customization and scalability for complex marketing campaigns. While it offers basic automation features, it may lack the advanced segmentation, analytics, and integration options that larger businesses need. Additionally, its user interface can sometimes be unintuitive, leading to a steeper learning curve for new users. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Odoo Marketing Automation simplifies the process of creating and managing marketing campaigns by automating repetitive tasks like email follow-ups, lead nurturing, and customer segmentation. This helps businesses save time, reduce manual effort, and ensure consistent communication with customers. By streamlining these processes, Odoo allows you to focus more on strategic planning and optimizing campaigns, ultimately leading to better customer engagement and higher conversion rates. ### 17. Best Market Disruptive Product and Pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Prajwal S. | Digital Marketing Executive, E-Learning, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Odoo Marketing Automation?** Ease of use Ease of implementation Ease of Intergration **What do you dislike about Odoo Marketing Automation?** No Support Complicated UI Less Features Available **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Centralized Data in CRM Lead to Sales Funnel Automation ### 18. A friendly user experience review which can be taken into consideration to make the usage easier. **Rating:** 5.0/5.0 stars **Reviewed by:** Junaid Siddiqui M. | Retail Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2024 **What do you like best about Odoo Marketing Automation?** It enables us to segregate prospect database comfortably, and it assists us to convey the right message to suitable prospects. it is very helpful in frequent using and easy to implement, helpful support if when needed. **What do you dislike about Odoo Marketing Automation?** doesnt have option to integrate with other business tools. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Odoo CRM offers advanced marketing features, enabling you to create highly targeted campaigns individual customer preferences. Leveraging customer data and segmentation tools can deliver personalized content, automate email campaigns, and track the effectiveness of your marketing efforts. and also this helps us to keep customer follow up updated and reminders can be set. ### 19. Best pick to email marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Charu B. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Odoo Marketing Automation?** While creating the campagin in email we spend lot time but after using the odoo its just cake walk for us nd make more easier to create campagin. Easy to use, provide the support and easy to integrate with tools. **What do you dislike about Odoo Marketing Automation?** It dosent provide the effective to upload the email list **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Campagin managemnet in email marketing ### 20. Odoo Marketing High Experience **Rating:** 5.0/5.0 stars **Reviewed by:** David B. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Odoo Marketing Automation?** With the app I have been able to develop inbound marketing activities very well and execute digital marketing strategies in an easy and effective way **What do you dislike about Odoo Marketing Automation?** There are many things to improve that the company is already aware of doing **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Execute digital marketing tactics to reach customers at the right time with the right offer ### 21. Automate your workflows **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2023 **What do you like best about Odoo Marketing Automation?** Odoo allows me to craft a sophisticated end-to-end customer journey, design engaging email campaigns in a minute, and allows me also to create seamless automatic and targeted marketing campaigns **What do you dislike about Odoo Marketing Automation?** Odoo Marketing Automation does not have a way for uploading an email list. Its very tedious **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Its helping me to engage with my existing clients ### 22. Basic Email Marketting Tool **Rating:** 3.0/5.0 stars **Reviewed by:** MARTIN M. | Senior System Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2022 **What do you like best about Odoo Marketing Automation?** Odoo Marketing Automation provides a good template for automating emails to customers. It also provides reports for email campaigns done which helps me track the status of the email sent. **What do you dislike about Odoo Marketing Automation?** Odoo Marketing Automation does not provide a way for uploading an email list hence making it tedious entering one email at a time. Secondly, there is no way of integrating it with other business tools. **Recommendations to others considering Odoo Marketing Automation:** You can consider Odoo Marketing if you are a start-up since it doesn't offer advanced features required for organizations handling large databases of customers. For example, you cannot import customer information into this tool for example from Excel, CSV, and other databases of database. The interface is also quite basic for use. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** I am using Odoo to automate emails such as updating my subscribers on new content on my website and other updates. I have saved time spent sending email manually using some other softwares. ### 23. Odoo Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Athar A. | Operation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2022 **What do you like best about Odoo Marketing Automation?** Email if not opened then we can send time to resend the same email and also we can send chain email in response to 1st email. its very good and automate seamlessly without great efforts **What do you dislike about Odoo Marketing Automation?** Software implementers and developers are not in plenty in Pakistan which helps **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Automation of email to all leads helped reduce burden of work and improves email delivery and response. ### 24. Much better than a lot of the competitors we have tried **Rating:** 5.0/5.0 stars **Reviewed by:** Simon C. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2022 **What do you like best about Odoo Marketing Automation?** Easy to use interface to create our email marketing newsletters **What do you dislike about Odoo Marketing Automation?** Nothing nice interface to use so far can easily recommend **Recommendations to others considering Odoo Marketing Automation:** Free trial means you can give it a go yourself easily **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Can build email newsletters much faster than the old system we used to use. ### 25. Odoo has been a big boon to our company and really helped us in automating our stocks, sales etc. **Rating:** 4.5/5.0 stars **Reviewed by:** Pritam G. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2022 **What do you like best about Odoo Marketing Automation?** I like the software interface, which makes it so easy for us to train our resources. And the add-on features like POS, Inventory stats are really good too. **What do you dislike about Odoo Marketing Automation?** Honestly, there isn't much to dislike about Odoo. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** As an e-commerce platform, we have integrated our inventory into our daily sales, which helps keep track of our inventory in real-time. We have been able to reduce our wastages & theft because of this. Thanks to Odoo :) ### 26. Email Campign was Superb to use **Rating:** 5.0/5.0 stars **Reviewed by:** JAY J. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2021 **What do you like best about Odoo Marketing Automation?** We have used email campaigns for our company and I would love to say that marketing automation to drafting an email works really well and it's changed the way we work. I must say, It's incredible to use in our company and if you are looking for the same then go ahead without thinking twice. **What do you dislike about Odoo Marketing Automation?** We used email automation for a very long time and it's amazing. We didn't find anything disliking in this tool. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** There are multiple things to use apart from the email campaign even you can also works on lead generation too. One of our clients, integrated a lead funnel on their website and without any doubt they were really happy to that lead funnel and that's what we love the most to see our customers happy. ### 27. Every Marketing Automation tools in a single place **Rating:** 5.0/5.0 stars **Reviewed by:** HM S. | Producer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2021 **What do you like best about Odoo Marketing Automation?** I like its CRM for lead generation, sales team management, financial state tracking, social media marketing automation, back end to front end automation. **What do you dislike about Odoo Marketing Automation?** I dislike its typical user interface, average mobile user experience, and limited customization. **Recommendations to others considering Odoo Marketing Automation:** I recommend Odoo to those who need a single tool that can solve most of the automation jobs. It is great whether you're looking for social media marketing automation or a lead generation tool. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Odoo basically solves my lead generation and tracking things in CRM, sales team management and social media marketing automation. ### 28. It helped me so well in initiating email campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Sadia S. | Paralegal, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2021 **What do you like best about Odoo Marketing Automation?** Targeted audience campaigns are easy to design with odoo, i was able to track performance easily **What do you dislike about Odoo Marketing Automation?** Well there is nothing that i disliked while using this app for email campaigns **Recommendations to others considering Odoo Marketing Automation:** Highly recommendable **What problems is Odoo Marketing Automation solving and how is that benefiting you?** It helped me getting leads for my business. It made very easy to gather data of different people from different level of interest. I am sure that the other niches of odoo must be remarkable as email campaign ### 29. Solid Marketing Automation Capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2021 **What do you like best about Odoo Marketing Automation?** Odoo Marketing Automation has all of the expected features of a marketing tool. **What do you dislike about Odoo Marketing Automation?** The templates aren't that great but give a good starting point to customize your own email marketing **Recommendations to others considering Odoo Marketing Automation:** Take the time to make sure your marketing is properly configured **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Odoo Marketing makes getting the right message to the right prospects very simple ### 30. very easy segmentation and advance statistics for designing a campaign. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Odoo Marketing Automation?** Auto workflow on a test contact to view the sequence of events in action **What do you dislike about Odoo Marketing Automation?** Pre-made building blocks to create emails. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** We are tracking visitors from a visit to the website, to the sale order or invoices. ### 31. Odoo MA is the most flexible MA platform since Eloqua got bought by Oracle. **Rating:** 5.0/5.0 stars **Reviewed by:** Phil S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2020 **What do you like best about Odoo Marketing Automation?** For me and my team, the best part is that we can integrate any other business operation into our MA. We can send automated communications based on billing, project status, TOD, BOM, inventory levels, and anything else we can dream up. With a little bit of configuration Odoo can automate anything around MA. **What do you dislike about Odoo Marketing Automation?** It's different enough that it requires training to use. To get the full power out of it (more power than any other platform) it requires a developer and that you use Odoo for all operations. **Recommendations to others considering Odoo Marketing Automation:** Don't use it as a standalone it's far better if you use CRM, Contact, Sales, and Website all in the same package. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** We've got MA that fits directly into our workflows. ### 32. Streamline your marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Odoo Marketing Automation?** The Odoo marketing automation not only help helps us manage email campaigns and email flows but also provides excellent tools and actions for sales teams to follow up on in the CRM. **What do you dislike about Odoo Marketing Automation?** Some of the server action automation takes some learning and when setting up are the first time can result in some confusion. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** We are able to manage marketing processes on multiple campaigns, across multiple channels, automatically and with ease. With Odoo marketing automation, we are target customer groups and product groups with automated messages through email. One example is we are able to automatically send feedback email to customers after an e-commerce sale and of the back of the feedback if it is negative action a salesperson to call and resolve any issue that may have happened. ### 33. Very flexible automation platform to communicate with people **Rating:** 4.5/5.0 stars **Reviewed by:** Carlos V. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Odoo Marketing Automation?** The graphical way of displaying the automation process is really intuitive. Also the flexibility that it offers to customize campaigns is impressive. **What do you dislike about Odoo Marketing Automation?** It is a little difficult to understand and set-up at first. Nonetheless it is an expected learning curve on such a flexible tool. **Recommendations to others considering Odoo Marketing Automation:** Think about the full communication scheme you are deploying. You may be leaving details behind, it is a very powerfull tool. **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Marketing needs with some integration with social networks. Preventive support communication campaigns. Both with high success. ### 34. Very intuitive and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Arturo C. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2020 **What do you like best about Odoo Marketing Automation?** saves time in executing manual campaigns. **What do you dislike about Odoo Marketing Automation?** Which is a bit limited in terms of programming options. **Recommendations to others considering Odoo Marketing Automation:** Plan your campaign in advance to upload it to Odoo Marketing Automation **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Lack of time, This module helps save time ### 35. Amaizing module **Rating:** 5.0/5.0 stars **Reviewed by:** Ayman A. | Enterprise Resources Planning Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Odoo Marketing Automation?** Marking campaigns and integration with whole odoo process **What do you dislike about Odoo Marketing Automation?** every things are fine and if there is a way for adding more template is perfect **What problems is Odoo Marketing Automation solving and how is that benefiting you?** automation of my marketing camping's and be alongside with customer ### 36. Amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2020 **What do you like best about Odoo Marketing Automation?** Workflow like view to see everything at a glance **What do you dislike about Odoo Marketing Automation?** Would be great to have more ready-to-go templates to kick-start automation projects **What problems is Odoo Marketing Automation solving and how is that benefiting you?** Splitting customers into segments and defining what flows we would like our customers to go through ## Odoo Marketing Automation Discussions - [What is the best software for marketing automation?](https://www.g2.com/discussions/odoo-marketing-automation-what-is-the-best-software-for-marketing-automation) - [What are marketing automation features?](https://www.g2.com/discussions/odoo-marketing-automation-what-are-marketing-automation-features) - [What are the four key features of marketing automation software?](https://www.g2.com/discussions/odoo-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) - [What is Odoo marketing automation?](https://www.g2.com/discussions/what-is-odoo-marketing-automation) - [When are you planning to add feauture to import email list from databases such as excel and csv?](https://www.g2.com/discussions/when-are-you-planning-to-add-feauture-to-import-email-list-from-databases-such-as-excel-and-csv) - 1 upvote - [View Odoo Marketing Automation pricing details and edition comparison](https://www.g2.com/products/odoo-marketing-automation/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-19+10%3A41%3A57+-0500&secure%5Bsession_id%5D=767c0d0d-1314-4b6a-94c6-9b6aaade8979&secure%5Btoken%5D=1fd705185a67c64eb0fcf9b03d8fc90d962024b74a2630418215bf3ec9ff325b&format=llm_user) ## Odoo Marketing Automation Integrations - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Odoo CRM](https://www.g2.com/products/odoo-crm/reviews) - [Odoo Sales](https://www.g2.com/products/odoo-sales/reviews) - [TallyPrime](https://www.g2.com/products/tallyprime/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Odoo Marketing Automation Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Customizations** - Templates - Drag and Drop - HTML Input - Domain Name **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Growth** - SEO - Site Analytics - Marketing Tools - E-Commerce - Hosting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Content** - Email Integrations - Content Management - Permissions - WordPress Tool **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Support** - Customer Support **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Odoo Marketing Automation Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,206 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,181 reviews) - [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) - 4.7/5.0 (334 reviews)