Best Marketing Analytics Software for for Small Business - Page 5

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Marketing Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Marketing Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Marketing Analytics category.

In addition to qualifying for inclusion in the Marketing Analytics Software category, to qualify for inclusion in the Small Business Marketing Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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101 Listings in Small Business Marketing Analytics Available

  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Th

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 71% Small-Business
    • 24% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CAKE features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Data Collection
    Average: 8.8
    8.6
    Multichannel Tracking
    Average: 8.7
    8.6
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1995
    HQ Location
    Markham, ON
    Twitter
    @perseus
    3,546 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,732 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Th

Users
No information available
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 71% Small-Business
  • 24% Mid-Market
CAKE features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.9
Data Collection
Average: 8.8
8.6
Multichannel Tracking
Average: 8.7
8.6
Campaign Insights
Average: 8.7
Seller Details
Year Founded
1995
HQ Location
Markham, ON
Twitter
@perseus
3,546 Twitter followers
LinkedIn® Page
www.linkedin.com
3,732 employees on LinkedIn®
(2,386)4.0 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud Account Engagement
Save to My Lists
Entry Level Price:$1,250.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Marketing Cloud Account Engagement Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    98
    Automation
    67
    Integrations
    55
    Customer Engagement
    53
    Salesforce Integration
    48
    Cons
    Learning Curve
    57
    Expensive
    37
    Limitations
    36
    Steep Learning Curve
    36
    Learning Difficulty
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Data Collection
    Average: 8.8
    8.4
    Multichannel Tracking
    Average: 8.7
    8.6
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    584,164 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 31% Small-Business
Salesforce Marketing Cloud Account Engagement Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
98
Automation
67
Integrations
55
Customer Engagement
53
Salesforce Integration
48
Cons
Learning Curve
57
Expensive
37
Limitations
36
Steep Learning Curve
36
Learning Difficulty
35
Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 9.2
8.5
Data Collection
Average: 8.8
8.4
Multichannel Tracking
Average: 8.7
8.6
Campaign Insights
Average: 8.7
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,164 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®

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Entry Level Price:$9/month 1 Client
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GreyMetrics helps agencies save time when sharing data. Pull all your marketing data into one location and generate beautiful reports and dashboards that auto-update every one hour. GreyMetrics int

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 91% Small-Business
    • 9% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • GreyMetrics features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    9.3
    Data Collection
    Average: 8.8
    9.4
    Multichannel Tracking
    Average: 8.7
    9.2
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    HQ Location
    Hyderabad
    Twitter
    @greymetrics
    1 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GreyMetrics helps agencies save time when sharing data. Pull all your marketing data into one location and generate beautiful reports and dashboards that auto-update every one hour. GreyMetrics int

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 91% Small-Business
  • 9% Mid-Market
GreyMetrics features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
9.3
Data Collection
Average: 8.8
9.4
Multichannel Tracking
Average: 8.7
9.2
Campaign Insights
Average: 8.7
Seller Details
HQ Location
Hyderabad
Twitter
@greymetrics
1 Twitter followers
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
(592)4.4 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Starting at $509.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful too

    Users
    • Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 71% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Ortto Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    20
    Customer Support
    19
    Helpful
    12
    Intuitive
    12
    Easy Creation
    9
    Cons
    Limitations
    6
    Missing Features
    6
    Learning Curve
    5
    Poor Customer Support
    5
    Integration Issues
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Ortto features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    Data Collection
    Average: 8.8
    8.4
    Multichannel Tracking
    Average: 8.7
    8.6
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Ortto
    Company Website
    Year Founded
    2015
    HQ Location
    Sydney, Australia
    Twitter
    @ortto
    176 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful too

Users
  • Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 71% Small-Business
  • 26% Mid-Market
Ortto Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
20
Customer Support
19
Helpful
12
Intuitive
12
Easy Creation
9
Cons
Limitations
6
Missing Features
6
Learning Curve
5
Poor Customer Support
5
Integration Issues
4
Ortto features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.7
Data Collection
Average: 8.8
8.4
Multichannel Tracking
Average: 8.7
8.6
Campaign Insights
Average: 8.7
Seller Details
Seller
Ortto
Company Website
Year Founded
2015
HQ Location
Sydney, Australia
Twitter
@ortto
176 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Entry Level Price:Starting at $500.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StoneShot is a digital marketing technology and services provider specializing in financial services. StoneShot helps busy financial services marketing teams increase engagement and elevate the client

    Users
    • Marketing Manager
    Industries
    • Financial Services
    • Investment Management
    Market Segment
    • 35% Enterprise
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • StoneShot Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    29
    Ease of Use
    27
    Helpful
    19
    Response Time
    16
    Data Analytics
    10
    Cons
    Learning Curve
    8
    Email Issues
    7
    Event Management
    7
    Email Management
    5
    Not Intuitive
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • StoneShot features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    8.2
    Data Collection
    Average: 8.8
    8.7
    Multichannel Tracking
    Average: 8.7
    9.0
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    StoneShot
    Company Website
    Year Founded
    2001
    HQ Location
    London
    Twitter
    @StoneShot
    25,039 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    37 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StoneShot is a digital marketing technology and services provider specializing in financial services. StoneShot helps busy financial services marketing teams increase engagement and elevate the client

Users
  • Marketing Manager
Industries
  • Financial Services
  • Investment Management
Market Segment
  • 35% Enterprise
  • 35% Mid-Market
StoneShot Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
29
Ease of Use
27
Helpful
19
Response Time
16
Data Analytics
10
Cons
Learning Curve
8
Email Issues
7
Event Management
7
Email Management
5
Not Intuitive
5
StoneShot features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.2
8.2
Data Collection
Average: 8.8
8.7
Multichannel Tracking
Average: 8.7
9.0
Campaign Insights
Average: 8.7
Seller Details
Seller
StoneShot
Company Website
Year Founded
2001
HQ Location
London
Twitter
@StoneShot
25,039 Twitter followers
LinkedIn® Page
www.linkedin.com
37 employees on LinkedIn®
(348)4.1 out of 5
View top Consulting Services for Adobe Campaign
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels.

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 35% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Campaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Email Marketing
    3
    Analytics
    2
    Marketing Efficiency
    2
    Reporting Features
    2
    Sales Management
    2
    Cons
    Expensive
    2
    Learning Curve
    2
    Not Intuitive
    2
    Complex Navigation
    1
    Expensive Pricing
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Campaign features and usability ratings that predict user satisfaction
    7.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    Data Collection
    Average: 8.8
    8.5
    Multichannel Tracking
    Average: 8.7
    8.3
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    973,885 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    42,285 employees on LinkedIn®
    Ownership
    NASDAQ:ADBE
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels.

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 35% Small-Business
  • 32% Mid-Market
Adobe Campaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Email Marketing
3
Analytics
2
Marketing Efficiency
2
Reporting Features
2
Sales Management
2
Cons
Expensive
2
Learning Curve
2
Not Intuitive
2
Complex Navigation
1
Expensive Pricing
1
Adobe Campaign features and usability ratings that predict user satisfaction
7.8
Has the product been a good partner in doing business?
Average: 9.2
8.4
Data Collection
Average: 8.8
8.5
Multichannel Tracking
Average: 8.7
8.3
Campaign Insights
Average: 8.7
Seller Details
Seller
Adobe
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
973,885 Twitter followers
LinkedIn® Page
www.linkedin.com
42,285 employees on LinkedIn®
Ownership
NASDAQ:ADBE
Entry Level Price:$49.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    If you're looking for a digital marketing reporting tool with JUST the features you need, and no complicated "extra" stuff, DashThis is for you! We integrate over 30 data sources, and for everything

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 81% Small-Business
    • 15% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • DashThis Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Analytics
    3
    Data Visualization
    2
    Integrations
    2
    Intuitive
    2
    Cons
    Expensive
    3
    Limited Features
    2
    Limited Options
    2
    Poor Design
    2
    Complexity
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • DashThis features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Data Collection
    Average: 8.8
    8.0
    Multichannel Tracking
    Average: 8.7
    9.0
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    DashThis
    Company Website
    Year Founded
    2011
    HQ Location
    Quebec, Canada
    Twitter
    @DashThis
    2,107 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    28 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

If you're looking for a digital marketing reporting tool with JUST the features you need, and no complicated "extra" stuff, DashThis is for you! We integrate over 30 data sources, and for everything

Users
No information available
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 81% Small-Business
  • 15% Mid-Market
DashThis Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Analytics
3
Data Visualization
2
Integrations
2
Intuitive
2
Cons
Expensive
3
Limited Features
2
Limited Options
2
Poor Design
2
Complexity
1
DashThis features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.2
8.9
Data Collection
Average: 8.8
8.0
Multichannel Tracking
Average: 8.7
9.0
Campaign Insights
Average: 8.7
Seller Details
Seller
DashThis
Company Website
Year Founded
2011
HQ Location
Quebec, Canada
Twitter
@DashThis
2,107 Twitter followers
LinkedIn® Page
www.linkedin.com
28 employees on LinkedIn®
(333)4.3 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    TapClicks, Inc. delivers a complete marketing operations platform. Our goal is to automate all of your manual task like data integration, reporting etc and allow you to focus on high impact tasks like

    Users
    • Account Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 60% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • TapClicks Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    12
    Customizability
    11
    Reporting
    9
    Analytics
    8
    Customization
    8
    Cons
    Learning Curve
    5
    Data Inaccuracy
    4
    Data Management
    4
    Data Management Issues
    4
    Connection Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • TapClicks features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    Data Collection
    Average: 8.8
    8.9
    Multichannel Tracking
    Average: 8.7
    8.6
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    TapClicks
    Company Website
    Year Founded
    2015
    HQ Location
    San Jose, CA
    Twitter
    @TapClicks
    788 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    162 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

TapClicks, Inc. delivers a complete marketing operations platform. Our goal is to automate all of your manual task like data integration, reporting etc and allow you to focus on high impact tasks like

Users
  • Account Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 60% Small-Business
  • 30% Mid-Market
TapClicks Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
12
Customizability
11
Reporting
9
Analytics
8
Customization
8
Cons
Learning Curve
5
Data Inaccuracy
4
Data Management
4
Data Management Issues
4
Connection Issues
3
TapClicks features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.7
Data Collection
Average: 8.8
8.9
Multichannel Tracking
Average: 8.7
8.6
Campaign Insights
Average: 8.7
Seller Details
Seller
TapClicks
Company Website
Year Founded
2015
HQ Location
San Jose, CA
Twitter
@TapClicks
788 Twitter followers
LinkedIn® Page
www.linkedin.com
162 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zoho Marketing Automation is an all-in-one marketing automation software that helps to manage marketing activities across multiple channels successfully. It helps to improve ROI and converts leads to

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 47% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Zoho Marketing Automation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Automation
    13
    Marketing Automation
    8
    Easy Creation
    7
    Email Marketing
    7
    Cons
    Learning Curve
    10
    Poor Customer Support
    6
    Steep Learning Curve
    5
    Limited Customization
    4
    Data Management
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Zoho Marketing Automation features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    Data Collection
    Average: 8.8
    8.3
    Multichannel Tracking
    Average: 8.7
    8.5
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Zoho
    Year Founded
    1996
    HQ Location
    Austin, TX
    Twitter
    @Zoho
    103,039 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24,715 employees on LinkedIn®
    Phone
    +1 (888) 900-9646
Product Description
How are these determined?Information
This description is provided by the seller.

Zoho Marketing Automation is an all-in-one marketing automation software that helps to manage marketing activities across multiple channels successfully. It helps to improve ROI and converts leads to

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 47% Small-Business
  • 30% Mid-Market
Zoho Marketing Automation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Automation
13
Marketing Automation
8
Easy Creation
7
Email Marketing
7
Cons
Learning Curve
10
Poor Customer Support
6
Steep Learning Curve
5
Limited Customization
4
Data Management
3
Zoho Marketing Automation features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.2
8.1
Data Collection
Average: 8.8
8.3
Multichannel Tracking
Average: 8.7
8.5
Campaign Insights
Average: 8.7
Seller Details
Seller
Zoho
Year Founded
1996
HQ Location
Austin, TX
Twitter
@Zoho
103,039 Twitter followers
LinkedIn® Page
www.linkedin.com
24,715 employees on LinkedIn®
Phone
+1 (888) 900-9646
(505)4.5 out of 5
Optimized for quick response
10th Easiest To Use in Marketing Analytics software
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Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

    Users
    • Digital Marketing Manager
    • Product Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    124
    Features
    81
    Analytics
    72
    Customer Support
    68
    Helpful
    61
    Cons
    Missing Features
    45
    Expensive
    29
    Limited Features
    29
    Learning Curve
    28
    Complexity
    23
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    Data Collection
    Average: 8.8
    8.8
    Multichannel Tracking
    Average: 8.7
    9.0
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,485 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    845 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

Users
  • Digital Marketing Manager
  • Product Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
124
Features
81
Analytics
72
Customer Support
68
Helpful
61
Cons
Missing Features
45
Expensive
29
Limited Features
29
Learning Curve
28
Complexity
23
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.8
Data Collection
Average: 8.8
8.8
Multichannel Tracking
Average: 8.7
9.0
Campaign Insights
Average: 8.7
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,485 Twitter followers
LinkedIn® Page
www.linkedin.com
845 employees on LinkedIn®
(147)4.7 out of 5
View top Consulting Services for Adobe Marketo Measure (formerly Bizible)
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co

    Users
    • Marketing Operations Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 71% Mid-Market
    • 18% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Marketo Measure (formerly Bizible) features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Data Collection
    Average: 8.8
    9.5
    Multichannel Tracking
    Average: 8.7
    8.8
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    973,885 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    42,285 employees on LinkedIn®
    Ownership
    NASDAQ:ADBE
Product Description
How are these determined?Information
This description is provided by the seller.

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co

Users
  • Marketing Operations Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 71% Mid-Market
  • 18% Small-Business
Adobe Marketo Measure (formerly Bizible) features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
8.9
Data Collection
Average: 8.8
9.5
Multichannel Tracking
Average: 8.7
8.8
Campaign Insights
Average: 8.7
Seller Details
Seller
Adobe
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
973,885 Twitter followers
LinkedIn® Page
www.linkedin.com
42,285 employees on LinkedIn®
Ownership
NASDAQ:ADBE
(1,043)4.1 out of 5
Optimized for quick response
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Entry Level Price:$900 /month
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionab

    Users
    • Marketing Manager
    • Marketing Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 50% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Act-On Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    73
    Customer Support
    45
    Helpful
    36
    Email Marketing
    33
    Automation
    32
    Cons
    Limited Features
    34
    Missing Features
    24
    Email Issues
    22
    Learning Curve
    20
    Not Intuitive
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Act-On features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    Data Collection
    Average: 8.8
    7.7
    Multichannel Tracking
    Average: 8.7
    8.3
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2008
    HQ Location
    Portland, OR
    Twitter
    @ActOnSoftware
    33,129 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    240 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionab

Users
  • Marketing Manager
  • Marketing Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 50% Mid-Market
  • 39% Small-Business
Act-On Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
73
Customer Support
45
Helpful
36
Email Marketing
33
Automation
32
Cons
Limited Features
34
Missing Features
24
Email Issues
22
Learning Curve
20
Not Intuitive
20
Act-On features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.2
8.1
Data Collection
Average: 8.8
7.7
Multichannel Tracking
Average: 8.7
8.3
Campaign Insights
Average: 8.7
Seller Details
Company Website
Year Founded
2008
HQ Location
Portland, OR
Twitter
@ActOnSoftware
33,129 Twitter followers
LinkedIn® Page
www.linkedin.com
240 employees on LinkedIn®
(425)4.5 out of 5
Optimized for quick response
8th Easiest To Use in Marketing Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Customer Engagement and Experience Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    189
    Customer Support
    132
    Helpful
    128
    Customer Engagement
    120
    Engagement
    118
    Cons
    Missing Features
    51
    Poor Customer Support
    39
    Limitations
    38
    Learning Curve
    36
    Delays
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Data Collection
    Average: 8.8
    8.3
    Multichannel Tracking
    Average: 8.7
    8.8
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,856 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,199 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 35% Enterprise
Netcore Customer Engagement and Experience Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
189
Customer Support
132
Helpful
128
Customer Engagement
120
Engagement
118
Cons
Missing Features
51
Poor Customer Support
39
Limitations
38
Learning Curve
36
Delays
35
Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.6
Data Collection
Average: 8.8
8.3
Multichannel Tracking
Average: 8.7
8.8
Campaign Insights
Average: 8.7
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,856 Twitter followers
LinkedIn® Page
www.linkedin.com
1,199 employees on LinkedIn®
(76)4.5 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Improvado is an AI-powered, marketing intelligence and analytics platform designed for teams in medium to large-scale enterprises and agencies, who are looking to automate complex marketing intelligen

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 47% Mid-Market
    • 37% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Improvado Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    13
    Customer Support
    12
    Integrations
    11
    Data Management
    10
    Helpful
    10
    Cons
    Learning Curve
    8
    Difficult Learning
    4
    Expensive
    4
    Poor Customer Support
    4
    Steep Learning Curve
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Improvado features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    Data Collection
    Average: 8.8
    9.1
    Multichannel Tracking
    Average: 8.7
    8.8
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Improvado
    Company Website
    Year Founded
    2015
    HQ Location
    San Diego, US
    Twitter
    @improvadoio
    750 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    113 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Improvado is an AI-powered, marketing intelligence and analytics platform designed for teams in medium to large-scale enterprises and agencies, who are looking to automate complex marketing intelligen

Users
No information available
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 47% Mid-Market
  • 37% Small-Business
Improvado Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
13
Customer Support
12
Integrations
11
Data Management
10
Helpful
10
Cons
Learning Curve
8
Difficult Learning
4
Expensive
4
Poor Customer Support
4
Steep Learning Curve
4
Improvado features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
8.7
Data Collection
Average: 8.8
9.1
Multichannel Tracking
Average: 8.7
8.8
Campaign Insights
Average: 8.7
Seller Details
Seller
Improvado
Company Website
Year Founded
2015
HQ Location
San Diego, US
Twitter
@improvadoio
750 Twitter followers
LinkedIn® Page
www.linkedin.com
113 employees on LinkedIn®
(278)4.4 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Blueshift is a sophisticated, Intelligent Customer Engagement platform designed to assist brands in automating and personalizing their marketing efforts across multiple channels. By leveraging patente

    Users
    • Email Marketing Manager
    • Email Marketing Specialist
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 53% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Blueshift Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    30
    Customer Support
    22
    Personalization
    14
    Helpful
    12
    Customer Engagement
    11
    Cons
    Learning Curve
    19
    Missing Features
    11
    Expensive
    8
    Feature Development
    8
    Limited Customization
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Blueshift features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, CA
    Twitter
    @blueshiftlabs
    1,900 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    105 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Blueshift is a sophisticated, Intelligent Customer Engagement platform designed to assist brands in automating and personalizing their marketing efforts across multiple channels. By leveraging patente

Users
  • Email Marketing Manager
  • Email Marketing Specialist
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 53% Mid-Market
  • 34% Small-Business
Blueshift Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
30
Customer Support
22
Personalization
14
Helpful
12
Customer Engagement
11
Cons
Learning Curve
19
Missing Features
11
Expensive
8
Feature Development
8
Limited Customization
7
Blueshift features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Company Website
Year Founded
2014
HQ Location
San Francisco, CA
Twitter
@blueshiftlabs
1,900 Twitter followers
LinkedIn® Page
www.linkedin.com
105 employees on LinkedIn®