# CAKE Reviews **Vendor:** Perseus Group **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 60 ## About CAKE CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform. ## CAKE Pros & Cons **What users like:** - Users value CAKE's **customization** that effectively adapts to their specific affiliate program needs, enhancing overall experience. (5 reviews) - Users commend CAKE for its **ease of use** , enhancing efficiency with intuitive tracking and seamless integrations. (5 reviews) - Users appreciate CAKE's **responsive support team** , always ready to help and enhance their overall experience. (4 reviews) - Users appreciate CAKE's **customizability** , which effectively adapts to their specific affiliate program needs. (4 reviews) - Users value the **seamless data management** in CAKE, streamlining tasks and collaboration all in one platform. (4 reviews) - Easy Integrations (4 reviews) - Easy Setup (4 reviews) - Integrations (4 reviews) - Performance Tracking (4 reviews) - Reliability (4 reviews) **What users dislike:** - Users find the **reporting and analytics** features of CAKE to be underdeveloped compared to more mature solutions. (4 reviews) - Users feel the **inadequate reporting** and analytics leave room for improvement compared to established enterprise options. (4 reviews) - Users feel that **reporting features** in CAKE are underdeveloped compared to more established enterprise solutions. (3 reviews) - Users often find **slow reporting** to be a frustrating issue, hindering efficient decision-making and analysis. (3 reviews) - Users note a **steep learning curve** with CAKE, highlighting the need for more intuitive navigation and training resources. (2 reviews) - Dashboard Issues (2 reviews) - Difficult Customization (2 reviews) - Inadequate Analytics (2 reviews) - Lack of Flexibility (2 reviews) - Layout Issues (2 reviews) ## CAKE Reviews ### 1. Modern all-in-one workspace with a lightweight UI and easy onboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul c. | Senior System Adminstrator, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about CAKE?** From my point of view, it’s a modern workspace for planning and execution. The biggest win for us has been having tasks, docs, and collaboration all in one place, so updates don’t get lost across multiple tools. The UI feels lightweight and easy to navigate, and onboarding was straightforward even for non-technical teammates. **What do you dislike about CAKE?** From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along with some of the deeper admin controls, could be stronger and more fully developed. **What problems is CAKE solving and how is that benefiting you?** As I understand it, it has reduced tool sprawl and improved visibility—fewer “where is the latest status?” questions, faster handoffs, and clearer ownership of tasks. We’re spending less time chasing updates and more time executing. ### 2. Great platform! Very intuitive. Amazing Customer Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Noy E. | Affiliates Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2020 **What do you like best about CAKE?** The platform is easy to use and is pretty intuitive. There are a lot of attributes that can be toggled for tracking depending on your campaign model, which makes it easier to cater to our affiliates' needs. **What do you dislike about CAKE?** Nothing at this time. Perhaps having a testing platform within the interface. **Recommendations to others considering CAKE:** Great system and platform. Just get yourself a good and knowledgeable dedicated rep like Luke and you're good! **What problems is CAKE solving and how is that benefiting you?** Being able to create and track multiple offers with different funnel behaviors for specific affiliates. ### 3. Complete Package **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2020 **What do you like best about CAKE?** I like that Cake is a multifaceted Lead Gen and Traffic optimization platform that allows you a one stop shop for all your marketing needs. **What do you dislike about CAKE?** One downside is the feature request process, but they are still quite helpful with work arounds. **What problems is CAKE solving and how is that benefiting you?** All of the problems a marketer faces. The support staff, especially Tim and Eric are beyond helpful and a key benefit to the software. ### 4. Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2020 **What do you like best about CAKE?** I enjoy the availability and responsiveness of cake and its support team in answering any questions. **What do you dislike about CAKE?** Some of cakes features are not covered in the knowledge base. **What problems is CAKE solving and how is that benefiting you?** Understanding pixel tracking & troubleshooting. ### 5. Luke & Cake are Awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Spencer R. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** Luke is always super quick to respond despite our business hours (AEST) being the complete opposite as his, same as the support team when I submit a ticket. Since Covid, a lot of support across many companies has turned to automation, which has caused a lot of issues, and I find more often than not I just get linked to a support article when reaching out for help, not so with Cake. The account management at Cake is far better than many other notable large companies which makes us feel as though we actually matter. **What do you dislike about CAKE?** Nothing really, only thing would be some functions are only available via API **What problems is CAKE solving and how is that benefiting you?** Cake is a huge time save. Our bespoke affiliate reporting system wasn't nearly as efficient and was difficult to manage. ### 6. Great system for affiliate and lead management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2020 **What do you like best about CAKE?** That you can manage affiliate traffic as well as leads in one system. The system handle pixels fairly well for the most part. Support is pretty good, especially working with Aldo or Eric. **What do you dislike about CAKE?** Trying to get custom features built out is like pulling teeth. Something as simple as firing postback url pixels on http posted leads is impossible. **Recommendations to others considering CAKE:** It's a great system, just need to know the limitations, and how to get around these limitations. **What problems is CAKE solving and how is that benefiting you?** When there are 3rd party integrations like Briteverify, Cake does not store the results, so if you have no options but to rerun email validation on the leads again. Also, duplicate leads are not stored, and just silently deleted. Causes issues if affiliates are asking for reason why they're not getting paid and we can't find the leads in question. You can't carry fields like affiliateid and subid's into the conversion page url using tokens. ### 7. CAKE Review Dec 2020 **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** Upside: - User experience is very intuitive & friendly - We went from being told "no" to being told "let's see how we can do this together". This has helped the relationship as it allows growth between the companies - Security Settings/Updates: CAKE is one of the few platforms we have had minimal issues with meeting audit security needs - Integrations with other companies like Forensiq & Optizmo to help optimize our traffic vs having to find additional platforms to use daily - Having an awesome staff! Have a great Account Manager & Support staff who focus on making sure the platform operates with the needs of the company and are always available to help. **What do you dislike about CAKE?** Downside: - Reporting, we would like the ability to extract variations of the data over timeframes easier vs extracting one day at a time or having to do partner by partner. It would be great to have an overall master report where you can select the data you want to present - and run. - API's, being able to pull without impacting the system, CAKE is working on this currently and will be resolved in Q1 2021 - Lite clicks, The excessive subid's alert doesn't function properly with this and flags partners inaccurately which causes issues with scaling partners & maintaining relationships. Not being able to quickly view the data has proven to be an issue with partners where we have discrepancies. Fix the above and it would be a 10 for recommending :P **What problems is CAKE solving and how is that benefiting you?** CAKE allows us to manage affiliates with our internal advertisements. It has great features for optimizing. ### 8. Over a decade later - Cake is still the best. (Along with Luke Kadillak as best account manager!) **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** Dependable, excellent customer service, massive features and technology. As our company has grown so has it's need for a variety of technology--from complex tracking to high-level management. Over the years it never ceases to amaze me that when we hit a new milestone and discover a new 'need', Cake has had that ability or feature the entire time. **What do you dislike about CAKE?** The interface itself is a little dated, but they are currently updating all of that. The tech behind the scenes is robust and provides all the features we have needed for over a decade. There is a wide variety of things that Cake can do, and we haven't even used half of them. It's somewhat expensive, but if you want a solid solution that is never going anywhere, that has everything you'll need so that you never have to migrate in the future...it's a great solution if you can afford it. **What problems is CAKE solving and how is that benefiting you?** We have acquired over 10,000 affiliates over the years. These partners require a variety of different needs and functionality, and having a platform that can--one way or another--solve our needs, has been fantastic. ### 9. CAKE: Great customer service backed by technology! **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel N. | VP of Compliance, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2020 **What do you like best about CAKE?** 1. The helpdesk is always available for any questions. They even have emergency staff outside of business hours. Each account has their own account manager if needed as well. Set-up was easily done by uploading massive historical reports. 2. The direct integration of 3rd party products has been especially useful in the past. 3. The reporting is real-time and the dashboard loads quickly. 4. There used to be an app that didn't cover everything, but now the website is fairly mobile responsive and allows all access. 5. The tracking reports are very detailed. There are many ways to drill down on the information and there are options to customize reports based on groupings. If the dashboard can't show the breakdown, then it's always possible to just export and do a pivot table. 6. Pixel security that prevents against fraud is very important and they go a long way in making sure they have this covered. 7. Affiliates can receive their materials along with a restrictions list directly from the system with a press of a button. 8. The system can organize subID payouts automatically by using Directed Non-Original links. 9. Notices to all partners can be sent with various templates that can be customized. 10. Advertisers and Partners have access to an API of the platform. **What do you dislike about CAKE?** 1. The API that checks partners for suppression file downloads isn't easy to navigate based on a client with multiple offers. 2. The idea portal is a long process and it's rare that submissions get picked-up for implementation. 3. The alerts are a great idea, but there could be more options to make them more intelligent. 4. Searching for words in the platform has to be exact or else the results won't appear. 5. The Advertiser API doesn't offer an option for the s1= variable. 6. The list of available subID payouts in the affiliate view dashboard isn't viewable. 7. There isn't a copy feature for partner or offer set-ups. 8. Currently no day-parting options, but they are working to improve. 9. Extra costs such as Event tracking or additional clicks. 10. Partners have the option to unsubscribe from alerts, which are important announcements. **Recommendations to others considering CAKE:** Cake provides a fantastic service in the performance marketing tracking space. Their platform is complex and able to handle many situations. **What problems is CAKE solving and how is that benefiting you?** It's beneficial to have a full service company that manages tracking. It's more cost effective compared to building out a proprietary solution. The system is very complex and can handle multiple types of offers, pixels and payouts. We've been using Cake since 2012! ### 10. Cake is a lot to learn and my contact Luke Kadillak has been invaluable. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2020 **What do you like best about CAKE?** The customer support from Luke and the simplicity of your system although it has its quirks and nuances that take some time to learn. Working with Luke has been what I've liked best as he is on it and replies quickly when we reach out for help. **What do you dislike about CAKE?** A few things like existing accounts not being able to see their prepaid balances on their side once logged in. How can an existing account know where they stand without knowing their balance? Doesn't make since for the buyers to be flying blind like this. **Recommendations to others considering CAKE:** I have none **What problems is CAKE solving and how is that benefiting you?** not many as of yet. We moved to Cake from a customer built lead distribution system that was just outdated and written in an old language. ### 11. Streamline your growth **Rating:** 4.5/5.0 stars **Reviewed by:** Christine D. | Enterprise (> 1000 emp.) **Reviewed Date:** December 29, 2020 **What do you like best about CAKE?** CAKE has allowed us to scale the business with limited personnel. **What do you dislike about CAKE?** The user interface is not as customizable as I'd like. The windows are not very responsive to screen size making it difficult to go from large monitor to laptop screen. **What problems is CAKE solving and how is that benefiting you?** CAKE allows us to customize our offering to each individual partnership. This allows us to work with more partners than we could in a one size fits all setup. ### 12. Partnership for Success **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** The endless support from the CAKE team. Whether its troubleshooting an issue or helping develop/model a one-off process for a client...they use all necessary resources to insure we are successful. **What do you dislike about CAKE?** The limited after hours support when an unforeseen issue arises. **What problems is CAKE solving and how is that benefiting you?** We are working on a couple of items: 1.) reducing the number of duplicate leads posting and 2.) reducing lead processing time to meet our affiliates required times. Working with our Success Manager and Cake team they have presented functions/solutions that should prove to be beneficial toward our affiliate and client relationships. ### 13. Great customer service and tracking system **Rating:** 4.0/5.0 stars **Reviewed by:** Peter K. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** Customer Service and the ease of system use to track a variety of events and gain insights. **What do you dislike about CAKE?** the lack of a real mobile app or mobile version of the site which is critical to the ONLINE business world they support. **What problems is CAKE solving and how is that benefiting you?** Tracking online events and managing to KPIs such as clicks, conversions, EPC and CPM ### 14. Cake does most things that we need but there are a few functions that are clunky. **Rating:** 3.5/5.0 stars **Reviewed by:** Christine C. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** Reporting - up to the minute reproting available. **What do you dislike about CAKE?** The inability to throttle multisell leads. I also don't like that you have to update the contract schedules one day at a time to update delivery times. **What problems is CAKE solving and how is that benefiting you?** Most of our problem solving is done outside of Cake. We use Cake mostly as a delivery system. ### 15. Bit of a Learning Curve, EVERYTHING you need if you want to make it in the Online Marketing game **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2020 **What do you like best about CAKE?** The Number of Robust features, and the friendly support staff **What do you dislike about CAKE?** Its a bit of a learning curve to get started (as all platforms are) It has so many features it can take a while to get it all down. **Recommendations to others considering CAKE:** Hands down this is a good investment for your company, even if it's a bit more expensive or difficult in the beginning. It will save you a lot of heartaches to just start here, instead of migrating later. **What problems is CAKE solving and how is that benefiting you?** Tracking Platform, with a partner login. Routing and Lead Matching platform with lots of routing options ### 16. Setup for success by our Customer Success Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** The best thing about Cake is the support from our Success Manager - Luke! I'm not sure where we would be without him. He has been crucial to successfully setting up, learning and utilizing the system. Quite frankly: he may be the best support person I've had with any solution. **What do you dislike about CAKE?** Sometimes the system is not the most intuitive and often has complexities and settings that are confusing. **What problems is CAKE solving and how is that benefiting you?** We are able to manage and sell our own traffic without developing a pingtree of our own. ### 17. Great product and customer service! **Rating:** 5.0/5.0 stars **Reviewed by:** Joanie S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2020 **What do you like best about CAKE?** The folks at CAKE are always willing to go the extra mile- whether it be walking through the same presentation x5 for new hires, or their quick responses to help solve problems. **What do you dislike about CAKE?** Once in a blue moon CAKE can be "buggy" (as with probably any platform) and I've noticed that pulling links sometimes doesn't work with the Chrome browser. Opera has been my go-to! **What problems is CAKE solving and how is that benefiting you?** CAKE helps guide our affiliate marketing program, we couldn't have expanded our products, grown our book of business without the reliability and customer service of CAKE. ### 18. User-friendly platform and amazing service **Rating:** 5.0/5.0 stars **Reviewed by:** Jozie C. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** I love how most info is hyperlinked, saves time and is very intuitive. **What do you dislike about CAKE?** Wish it had capping on the sub id level, per campaign. **What problems is CAKE solving and how is that benefiting you?** Tracking platform, affiliate management, info/doc storage, hosts our creative assets, manages our terms, and so much more. ### 19. Excellent Customer Service! **Rating:** 4.5/5.0 stars **Reviewed by:** Haley B. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2020 **What do you like best about CAKE?** The customer service at Cake is amazing. Every time I have a question, my rep is always ready to help! There's always support 24/7 which is amazing :) **What do you dislike about CAKE?** I think it would be beneficial if there was an easier way to export failed responses on Host & Post offers as well as setting up campaigns with different revenue & payout structures (Received: CPA, Payout: CPC) **What problems is CAKE solving and how is that benefiting you?** The ability to include rules and targets is wonderful. Previous systems I've worked in did not have these functions. ### 20. Great software. Great Support! **Rating:** 5.0/5.0 stars **Reviewed by:** Sean A. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2020 **What do you like best about CAKE?** Support is amazing. Software works great. **What do you dislike about CAKE?** I can safely say that there is not really anything we dislike about cake. **What problems is CAKE solving and how is that benefiting you?** Cake helps me track my revenue in my affiliate business. ### 21. Trusted Partner To Work With **Rating:** 5.0/5.0 stars **Reviewed by:** Paul H. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** Cake is a great partner for helping to manager our affiliates. They have easy to use reporting, APIs, and great customer service. **What do you dislike about CAKE?** We always want more and more features which may be hard to keep up with but Cake is great about listening to feedback and incorporating changes where they can. **What problems is CAKE solving and how is that benefiting you?** Affiliate management including providing a reporting portal for our affiliates. We also utilize their features for downstream conversion calls to their networks. ### 22. Cake Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** My rep! Luke,and of course the team. ALWAYS reliable, ALWAYS attentive, and ALWAYS quick response times **What do you dislike about CAKE?** Cake sometimes has little issues here and there that just cant seem to be figured out, OR lacks little features here at there. **What problems is CAKE solving and how is that benefiting you?** Currently, We (the publisher) are tracking more leads than the advertiser on an offer, two months in a row. Hasnt been resolved yet. However, that shouldn't be happening in the first place ### 23. CAKE has always been all hands on deck and ahead of the curve in industry knowledge. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2020 **What do you like best about CAKE?** CAKE has never been hesitant to get on a call and solve the problem. They are always willing to do what they can to help us. Garth and Tim have always been extremely responsive and knowledgeable to help up accomplish what we need with the system. Major high 5 to the team for solving our Apple iOS 14 update issue!!! **What do you dislike about CAKE?** We have become more mobile oriented and seems CAKE is keeping up but not a leader in mobile attribution. **Recommendations to others considering CAKE:** The support level is great. **What problems is CAKE solving and how is that benefiting you?** Major high 5 to the team for solving our Apple iOS 14 update issue!!! ### 24. Account Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2020 **What do you like best about CAKE?** The reporting, ease at creating publishers & campaigns, resources and responsiveness of account manager. **What do you dislike about CAKE?** Testing pixels and campaigns could be a little easier. **Recommendations to others considering CAKE:** If you need robust reporting along with multiple tracking capabilities, Cake should be your platform. In 7 years of using Cake, I have never experienced any outage or have had links not work. **What problems is CAKE solving and how is that benefiting you?** Optimizing different sources and subids. ### 25. Awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** Automation is easy to implement on buyers contract, affiliate card and offer card **What do you dislike about CAKE?** I've noticed that support phone calls has dropped after covid, so now I've been submitting tickets via email, which takes a bit longer to get a response back. **What problems is CAKE solving and how is that benefiting you?** I wish that we're able to export the affiliates cost and buyers cost in 1 combined report. ### 26. The most reliable and feature rich tracking platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2020 **What do you like best about CAKE?** The ability to download the stats and information we need specifically to assess our program combined with internal metrics. **What do you dislike about CAKE?** There are no dislikes. A nice added feature would be ability to copy offers and create a duplicate. **What problems is CAKE solving and how is that benefiting you?** Having an industry trusted platform with excellent reliability to run our programs. Ability to download stats easily via API. ### 27. Piece of CAKE! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** CAKE's platform is very user friendly. First time users won't have trouble learning to navigate it. For things you do need help with, CAKE's account representatives and support team are great and respond in a timely matter. **What do you dislike about CAKE?** Some functions don't work when running the web version on a mobile device. **What problems is CAKE solving and how is that benefiting you?** N/A ### 28. Great platform with great support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** Easy to understand and very helpful team. **What do you dislike about CAKE?** I would be great to see ability to schedule reports to be emailed. **Recommendations to others considering CAKE:** I highly recommend cake if it's one of the platforms you are considering. **What problems is CAKE solving and how is that benefiting you?** Great to optimize and communicate with external platforms. Great for those looking to analyze data. ### 29. CAKE is a great asset to our company. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** The ability for Affiliates to easily start generating revenue and commissions. **What do you dislike about CAKE?** For some Affiliates asking about exactly who signed up - but CAKE is working on that for us. **What problems is CAKE solving and how is that benefiting you?** Affiliates having the ability to view who has signed up through their links. ### 30. CAKES's System is consistent, robust with great customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2020 **What do you like best about CAKE?** Consistency comes to mind when I think of Cake's system. Once things are set up on the affiliate and advertiser's side I don't have to worry about technical issues, reporting, etc. The system and user experience is straight forward, intuitive and logical. **What do you dislike about CAKE?** Ping-post is CAKE's biggest drawback on the affiliate side of the business. **What problems is CAKE solving and how is that benefiting you?** Accuracy in reporting, zero downtime and reputation. Affiliates and advertisers know CAKE's reputation and are more willing to work with us. ### 31. CAKE - Performance Marketing Software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2020 **What do you like best about CAKE?** Creating multiple different routing rules, and filter's to assign leads within milliseconds. **What do you dislike about CAKE?** Doesn't take JSON formatting, and has a limitation of only being able to post to one endpoint and email template per contract. **Recommendations to others considering CAKE:** NA **What problems is CAKE solving and how is that benefiting you?** The ability to post leads in many differnet formats per each contract. ### 32. CAKE = piece of cake! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2020 **What do you like best about CAKE?** The simple UI and amazing support team (Tim Hespe + crew). **What do you dislike about CAKE?** Sometimes I have to use different browsers for things to work properly. **Recommendations to others considering CAKE:** If you're in the performance marketing space, CAKE is a must! **What problems is CAKE solving and how is that benefiting you?** Cake allows me to easily set up new publishers and track their performance! ### 33. CAKE Review **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan H. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2020 **What do you like best about CAKE?** CAKE does what it says it can do. Great lead tracking platform. **What do you dislike about CAKE?** It's limited with what it can do across the lead gen world, like ping/post. **What problems is CAKE solving and how is that benefiting you?** We have issues with pixels on our system. CAKE cleans that up for us. ### 34. Overall, Cake has been a useful platform for our companies tracking/reporting needs. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2020 **What do you like best about CAKE?** The large variety of options and features to best fit campaign and reporting needs. Also, our Cake point of contact, Luke is incredibly helpful. **What do you dislike about CAKE?** Some features could allow for more automation. **Recommendations to others considering CAKE:** It is well worth looking into to see if Cake can boost your companies marketing tracking needs and capabilities. **What problems is CAKE solving and how is that benefiting you?** Solving the problem of lacking an efficient platform that allows LendingTree to run campaigns through multiple marketing channels through. ### 35. Luke Kadillak Is The Best! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2020 **What do you like best about CAKE?** The reps are Cake have been awesome - super responsive and able to get us everything we need. System has been able to scale with us. Overall great experience. **What do you dislike about CAKE?** So far so good - we haven't run into any issues the team hasn't fixed. **What problems is CAKE solving and how is that benefiting you?** Tracking, particularly on multiple sub ids has made the data we work with a lot more robust. Split testing. ### 36. Great customer service and reliable product **Rating:** 5.0/5.0 stars **Reviewed by:** sadiya o. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** Responsiveness and support from customer service and account rep **What do you dislike about CAKE?** Not having an app to check campaign status on the go **What problems is CAKE solving and how is that benefiting you?** reliable tracking and management of affiliate campaigns ### 37. Thanks to Luke Kadillak **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** Cake is a wonderful system but it is complex. Luke Kadillak has helped train us so that we can use Cake more effectively. We really appreciate all the time and effort he has put into the Lead Planet **What do you dislike about CAKE?** The questionnaire is very difficult. The **Recommendations to others considering CAKE:** Improve your review questionnaire. **What problems is CAKE solving and how is that benefiting you?** Cake distributes leads quicker ### 38. We have worked with CAKE for over 5 years now and the team and tools are great. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** CAKE is very easy to use and can be taught quickly to first time users. **What do you dislike about CAKE?** The cost of the service is more pricey than others in the market. **What problems is CAKE solving and how is that benefiting you?** CAKE allows us to track stats for our internal and brokered products all in one place. ### 39. They have been super professional and knowledgeable when troubleshooting our issues **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about CAKE?** Customer Support is great. They are always willing to jump on a call to discuss and explain **What do you dislike about CAKE?** A lot of functions, wish there was a cheat sheet where i would be able to pick things up easily **What problems is CAKE solving and how is that benefiting you?** Tracking issues ### 40. Cake report/stats tracker **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2020 **What do you like best about CAKE?** The interface is easy to use and creating reports to your specifications is easy **What do you dislike about CAKE?** Pixel set up between email softwares isn’t always easy **Recommendations to others considering CAKE:** Cake is easy to use but could have better customer service and tools to help business margin. **What problems is CAKE solving and how is that benefiting you?** Cake is used by many of the advertisers I work with who give me a login and I’m able to track stats on a day to day to make sure everything matches ### 41. Cake Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2019 **What do you like best about CAKE?** Cake is capable of tracking lead information and conversion rates relatively easily and it does a good job of storing the data so you can look back on it easily as well. **What do you dislike about CAKE?** It can be a bit difficult to learn to use. Not always the most user friendly interface and when dealing with a large amount of leads it can be overwhelming. **Recommendations to others considering CAKE:** I know there are quite a bit of alternatives out there so I would make sure that you do the necessary research before deciding on one. In our situation Cake did more than what was necessary which can be both a good and a bad thing if you need to train workers on Cake in a quick manner. There is a learning curve involved and often times the amount of data it holds ended up slowing down our processes more than anything. Also customizing campaigns can get messy if you have lots of lead types coming from the same website source. **What problems is CAKE solving and how is that benefiting you?** We used Cake as a way of tracking lead conversion from third party sites where our ads were being placed. It did a good job with co-registration and linkout leads. ### 42. Granular Tracking Helps Campaigns Succeed **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2019 **What do you like best about CAKE?** The ability to grind down into every impression, every click and every conversion pixel to determine and optimize the absolute best performing ad campaign. Very useful when running/testing multiple traffic sources with multiple ad campaigns. **What do you dislike about CAKE?** A little resource heavy. Would like to see a lighter mobile version **What problems is CAKE solving and how is that benefiting you?** To setup campaigns for one offer to split it up per traffic source and segment by publisher. Being able to see total kpi and grind down from there is helpful to provide value to advertisers ### 43. robust click through tracker **Rating:** 2.5/5.0 stars **Reviewed by:** Adam R. | Project Manager, Research, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2018 **What do you like best about CAKE?** can show analytics from multiple vendors in aggregate or individually **What do you dislike about CAKE?** tedious to use for accounting purposes **What problems is CAKE solving and how is that benefiting you?** provides a clear window to view conversions ### 44. CAKEwalk **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2018 **What do you like best about CAKE?** Accelerize nailed it with CAKE. The platform is highly configurable and user-friendly (most of the time). My favorite feature that CAKE offers is the upsell feature. Furthermore, CAKE’s attribution for mobile is unparalleled. That is important to us as most users are accessing sites via their mobile devices. **What do you dislike about CAKE?** CAKE addresses most of an affiliate program manager’s needs, but where it falls short is being an Omnichannel solution. I know they just launched Journey, but it comes with a big price tag to being all of your channels into one platform. **Recommendations to others considering CAKE:** It is truly one of the best products out there. **What problems is CAKE solving and how is that benefiting you?** Attribution would not be possible without the tech CAKE gives us. We are able to articulate ROI for our partners and to see what campaigns yield a good rerun. It also give you the ability to A/B test different campaigns and day-part. **Official Response from Brittany Christopher:** > Hi there! Thank you so much for your review, we're so happy to hear about your success with our product and we would love for you to be able to utilize it for your other business needs. If you want to chat more about your need for an omni-channel measurement solution we would be happy to discuss that with you - not necessarily from a sales perspective, more so to better understand your business and how the solution could be beneficial to you. Feel free to email us at teamcake@getcake.com. Thanks! CAKE ### 45. Some inefficiencies, but ultimately gets the job done once you're used to it. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2017 **What do you like best about CAKE?** I like that the moment you get to the homepage, you can see all your top performing advertisers/affiliates. It'll show you a pie chart breakdown as well as give you the revenue brought in. I also do like that when you click on anything in particular, whether it is a client's profile or a campaign, a separate card pops up without leaving the original screen. The more you click, the more cards start stacking. There is a full "x" out button that makes it very easy to close all the stacked cards at once. This is super helpful when you're done researching/working on a specific task. **What do you dislike about CAKE?** I personally do not like how Cake sets up their reporting and how you can't really customize it to what you really need. Reporting is setup by Affiliate, Advertiser, and Offer separately. Compared to other servers I've used, this becomes more of a hassle, because you have to cross check reports with three different tabs. For example, if I go into the Affiliate reporting tab, it will show all necessary numbers for just the source, but it shows no information about what they are running unless you dig deeper with the cards that pop up. If you go into the Offer tab, there is no way you can pinpoint one affiliate running a specific offer unless you export the whole report and go in and find that information to extract it. **What problems is CAKE solving and how is that benefiting you?** It is a better server platform for display and email campaigns that work on desktop and can be mobile optimized. **Official Response from Nam Nguyen:** > Hello, Thank you for taking the time to write CAKE a review. Would you like us to connect you with your dedicated client success manager to go over these reporting features that our onboarding expert discussed in his reply to your post? ### 46. Accessible panel, useful for even those new to the industry! **Rating:** 4.0/5.0 stars **Reviewed by:** Katrina U. | Accounting Tech, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2017 **What do you like best about CAKE?** Intuitiveness of UI. As someone new to the industry, I like being able to relatively quickly find the reports I need to back up the information in the panels when asked for details on Invoices or Bills. While I've had wonderful training, it's nice to be able to dig for details on my own and learn new things that help our advertisers and affiliates both! **What do you dislike about CAKE?** Occasionally, we experience slow times that don't quite make sense, or the save functions don't actually save information we've added to text panels. **Recommendations to others considering CAKE:** While I haven't had to speak with anyone with CAKE support yet, I highly recommend it based on my co-worker's having done so. Improvements are often made within a reasonable time, and no matter what, CAKE representatives are willing to listen! **What problems is CAKE solving and how is that benefiting you?** Invoicing and Billing is more accurate with the information we can access with CAKE's tracking and reporting functions.With just a few clicks we can change periods or look at individual item tracking. ### 47. Affiliate Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2018 **What do you like best about CAKE?** The support with CAKE is very good. The platform itself is very easy to use. **What do you dislike about CAKE?** The pixels are a little confusing but the support team is great and answered all of my questions. **Recommendations to others considering CAKE:** CAKE as a platform is great! I loved the support and the ease of use. We unfortunately shut our network down and cancelled our contract. **What problems is CAKE solving and how is that benefiting you?** My husband and I were trying to run an affiliate network. We were using CAKE as our platform for leads. ### 48. Daily multipurpose use with ease of navigation. **Rating:** 4.5/5.0 stars **Reviewed by:** Tracie J. | Accounting Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2016 **What do you like best about CAKE?** Ease of product use. Cake, in my opinion is the most user friendly panel i've used in the last three years since entering the industry. Navigation and Reports are easy to read and thorough in reporting what information is necessary for me to do my job accurately. My advertisers appreciate accurate billings and my affiliates appreciate accurate payments. I like being able to see specifically what bills I have to pay for each billing cycle with just a click of the mouse button. Moving through payments and invoicing quickly and easily makes my job and my day much easier. **What do you dislike about CAKE?** Once in a while we do experience some strange lagginess and occasionally the save function does not work properly causing minor loss of information we would prefer to store in the panel. **Recommendations to others considering CAKE:** take the time to speak with a customer rep, they are knowledgeable and wiling to help find the solution that works for you. Questions are answered quickly and with the utmost amount of digging and information sharing. Each time I have asked a question I have received a thorough helpful answer in a very short amount of time in comparison to other programs. **What problems is CAKE solving and how is that benefiting you?** Invoicing and Billing are simplified and made much more accurate. Speed of invoicing is greatly improved with pay bills and accounting tabs. We can easily navigate from monthly to weekly to bimonthly with the click of a button. This allows us to see real time stats for invoicing and billing. ### 49. Real time reporting and easy access to logs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2017 **What do you like best about CAKE?** I like the real time detailed reporting system which will help us to review the campaigns. Also i like the easy access to the pixel logs where we can see if there are any tracking issues going on or not. Overall a great experience till date but still it needs to be improved for a performance network with some additional and easy to access features. **What do you dislike about CAKE?** E commerce setups are not smooth as it should be. setting up the product feeds and then the mapping of the categories is time consuming task. Setting up the payout rules never calculate the exact amount. there should be default code generated for the creative upload and the impression tracking should be there by default for banners as other platforms have. **What problems is CAKE solving and how is that benefiting you?** We are tracking every sales data in real time which give the good insight to optimise the campaign . ### 50. Great real-time reporting, but could improve its user experience **Rating:** 3.0/5.0 stars **Reviewed by:** Jessica D. | Affiliate Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2016 **What do you like best about CAKE?** I love that the reporting happens within the hour and you can even track the link where the conversion took place. Most affiliate platforms don't have this technology, and that's huge. I like how you can add tags to the affiliate or the offer. It's a great way to organize and filter your client list. I think there's a lot of great technology built into the platform, you can really boil down to the details. **What do you dislike about CAKE?** The worst part is the way the links are set up. If you want to send out a mass email and include links, you must add the offer to all accounts. Then, if you want to send an update about the offer, you have to email EVERY affiliate, even the ones who did not promote the offer. There is no way to just email clients who are active in the offer. It looks like you can, because you can say "traffic since x date" but it just doesn't filter the proper way. Including links is the most user-friendly option, but on the CAKE side, it's a headache if you do so. I have used about 11 affiliate networks before using CAKE and I was pretty well-versed in all of them. I figured CAKE would be easy to pick up, but it took me a while. It's kind of confusing the way it's set up. Once you get it, it's easy, but that will probably take time for the average user. I love that you can track where a click or conversion took place, but I always have to export it to Excel to find the URL. I like looking at bar graphs and comparing YoY or MoM but CAKE does not have that option. In general, an option for bar graphs (other than the 1 week on the affiliate card) would be awesome. If you're looking at long time spans (for example, one year), it can be a little slow to load. Also, if you do a search for a client and it's not exact, sometimes it doesn't show up. For example, if you forget to add an "s" at the end, it won't show up at all. It would be nice if it had the autocomplete like Google where the name starts appearing. I also wish the accounting tab was automatic and didn't have to be implemented manually. I would also like to suggest the option on the dashboard to have the pie chart break it down by affiliate manager so you can see who is contributing the most to that day/week/month/year's sales. It would make for a fun, friendly competition (if you like your colleagues). I hear if you pay a LOT of money they can add more features. Kind of annoying. I am relatively new to the company but I am not new to the affiliate space so I have a general idea of what these interfaces look like. When my affiliates log in, they often find the system to be a bit complicated too. The app is also pretty buggy. I don't even know if affiliates have the option to use the app, but I love checking in on it. I just have to keep resetting my filters every time I check. **Recommendations to others considering CAKE:** Keep in mind your LIFE is in there and it will be very difficult to switch out to anything else afterward. Make sure you do your research and make the right decision. There are very few products out there like this one so you'll probably just have to deal with the quirks. Overall I would recommend using it. NOTE: I have no idea how much it costs my company to use this, so I chose the lowest price range. **What problems is CAKE solving and how is that benefiting you?** I really LOVE being able to track exactly where a sale is made. It's a great way to see how an affiliate is successfully promoting your program. Feel free to contact me if you have any particular questions about CAKE. I use this all the time and I'm constantly coming up with new observations. - [View CAKE pricing details and edition comparison](https://www.g2.com/products/cake/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-13+09%3A39%3A51+-0500&secure%5Bsession_id%5D=0a9414a3-1dd9-4666-8f31-b08483955684&secure%5Btoken%5D=838610441b070bd910f3885f9b6426dc8f73f72db69a603f99d07a1fcb1781ad&format=llm_user) ## CAKE Integrations - [Clockify](https://www.g2.com/products/clockify/reviews) ## CAKE Features **Metrics** - Custom Event Tracking - Conversions **Analytics** - Reports - Dashboard - Campaign Tracking **Link Options** - Custom Links - Referral Link Generator - Smart Link **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Custom Reports and Dashboards **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - White Label **Administration** - Data Storage - A/B Testing - Integrations **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Platform Data** - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Other** - User Data - Campaign Tracking - E-Commerce - Administration Alerts **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization **Generative AI** - AI Text Generation **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top CAKE Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,180 reviews) - [Everflow](https://www.g2.com/products/everflow/reviews) - 4.7/5.0 (187 reviews) - [TUNE](https://www.g2.com/products/tune/reviews) - 4.2/5.0 (110 reviews)