The Top 20 Easiest To Use Marketing Analytics Software

See the top Marketing Analytics Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

Evam

9.4

Overall Usability Score

9.4

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 9.2

9.7

Meets Requirements

Average: 9.2

9.7

Customer Segment Breakdown

Small Business

28%

Mid Market

34%

Enterprise

37%

Swydo

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.5

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.2

9.2

Customer Segment Breakdown

Small Business

87%

Mid Market

11%

Enterprise

Trackdesk

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.2

9.4

Customer Segment Breakdown

Small Business

82%

Mid Market

18%

Enterprise

WhatConverts

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 9.2

9.1

Meets Requirements

Average: 9.2

9.3

Customer Segment Breakdown

Small Business

87%

Mid Market

12%

Enterprise

Fibbler

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

10.0

Ease of Use

Average: 9.2

10.0

Meets Requirements

Average: 9.2

9.8

Customer Segment Breakdown

Small Business

36%

Mid Market

64%

CallRail

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.0

Ease of Use

Average: 9.2

8.8

Meets Requirements

Average: 9.2

9.1

Customer Segment Breakdown

Small Business

75%

Mid Market

22%

Enterprise

AgencyAnalytics

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.2

9.1

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

91%

Mid Market

Enterprise

Detrics

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.8

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

67%

Mid Market

25%

Enterprise

Netcore Customer Engagement Platform

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.2

9.1

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

18%

Mid Market

48%

Enterprise

34%

#10

GetResponse

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 9.2

9.0

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

78%

Mid Market

16%

Enterprise

#11

WebEngage

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.2

8.8

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

27%

Mid Market

55%

Enterprise

17%

#12

Intuit Mailchimp All-in-One Marketing Platform

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.2

8.8

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

72%

Mid Market

20%

Enterprise

#13

Singular

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.2

8.8

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

27%

Mid Market

53%

Enterprise

20%

#14

Clarisights

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

Mid Market

17%

Enterprise

79%

#15

CTM (formerly CallTrackingMetrics)

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.2

9.1

Meets Requirements

Average: 9.2

9.3

Customer Segment Breakdown

Small Business

66%

Mid Market

30%

Enterprise

#16

Dataslayer.ai

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.2

9.1

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

65%

Mid Market

31%

Enterprise

#17

CleverTap

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.2

8.9

Meets Requirements

Average: 9.2

8.6

Customer Segment Breakdown

Small Business

29%

Mid Market

52%

Enterprise

19%

#18

Phonexa

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 9.2

8.8

Meets Requirements

Average: 9.2

9.9

Customer Segment Breakdown

Small Business

89%

Mid Market

10%

Enterprise

#19

Klaviyo

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.7

Ease of Use

Average: 9.2

8.7

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

82%

Mid Market

16%

Enterprise

#20

Adaptify SEO

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.8

Ease of Use

Average: 9.2

9.3

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

97%

Mid Market