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The Top 20 Marketing Analytics Software

Check out this list of the top Marketing Analytics Software products based on user satisfaction. A product's satisfaction score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings from review data. Software buyers can compare products according to their satisfaction scores to streamline the buying process and quickly identify the best products based on the experiences of their peers.

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G2 Satisfaction Score

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HubSpot Marketing Hub

100

Overall Satisfaction Score

100

Top Industries of Reviewers:

Computer Software

37%

Information Technology and Services

26%

Marketing and Advertising

25%

Financial Services

12%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

8.9

Meets Requirements

Average: 9.3

8.8

Ease of Doing Business With

Average: 9.5

9.0

Ease of Setup

Average: 9.3

8.5

Quality of Support

Average: 9.5

8.8

Ease of Admin

Average: 9.4

8.8

WhatConverts

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

87%

Construction

Health, Wellness and Fitness

Consumer Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.4

Meets Requirements

Average: 9.3

9.5

Ease of Doing Business With

Average: 9.5

9.8

Ease of Setup

Average: 9.3

9.2

Quality of Support

Average: 9.5

10.0

Ease of Admin

Average: 9.4

9.5

Ansira Brand-to-Local Growth Platform

Overall Satisfaction Score

Top Industries of Reviewers:

Leisure, Travel & Tourism

38%

Insurance

27%

Marketing and Advertising

23%

Retail

12%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.7

Meets Requirements

Average: 9.3

9.7

Ease of Doing Business With

Average: 9.5

9.9

Ease of Setup

Average: 9.3

9.6

Quality of Support

Average: 9.5

9.8

Ease of Admin

Average: 9.4

9.7

CallRail

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

67%

Construction

13%

Real Estate

12%

Hospital & Health Care

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

8.9

Meets Requirements

Average: 9.3

9.2

Ease of Doing Business With

Average: 9.5

9.2

Ease of Setup

Average: 9.3

9.2

Quality of Support

Average: 9.5

9.0

Ease of Admin

Average: 9.4

9.1

Semrush

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

57%

Information Technology and Services

20%

Computer Software

14%

Retail

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

8.7

Meets Requirements

Average: 9.3

9.1

Ease of Doing Business With

Average: 9.5

9.0

Ease of Setup

Average: 9.3

8.8

Quality of Support

Average: 9.5

8.8

Ease of Admin

Average: 9.4

8.9

Tercept Unified Analytics

Overall Satisfaction Score

Top Industries of Reviewers:

Online Media

33%

Internet

33%

Automotive

17%

Banking

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.8

Meets Requirements

Average: 9.3

9.7

Ease of Doing Business With

Average: 9.5

10.0

Ease of Setup

Average: 9.3

10.0

Quality of Support

Average: 9.5

10.0

Ease of Admin

Average: 9.4

10.0

Growth Nirvana

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

55%

Consulting

27%

Education Management

E-Learning

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.8

Meets Requirements

Average: 9.3

9.7

Ease of Doing Business With

Average: 9.5

10.0

Ease of Setup

Average: 9.3

9.8

Quality of Support

Average: 9.5

10.0

Ease of Admin

Average: 9.4

10.0

AgencyAnalytics

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

94%

Information Technology and Services

Leisure, Travel & Tourism

Consumer Goods

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.5

Meets Requirements

Average: 9.3

9.1

Ease of Doing Business With

Average: 9.5

9.5

Ease of Setup

Average: 9.3

9.4

Quality of Support

Average: 9.5

9.6

Ease of Admin

Average: 9.4

9.4

CleverTap

Overall Satisfaction Score

Top Industries of Reviewers:

Financial Services

46%

Information Technology and Services

19%

Internet

18%

Marketing and Advertising

18%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.2

Meets Requirements

Average: 9.3

9.0

Ease of Doing Business With

Average: 9.5

9.6

Ease of Setup

Average: 9.3

8.9

Quality of Support

Average: 9.5

9.4

Ease of Admin

Average: 9.4

9.2

#10

Clarisights

Overall Satisfaction Score

Top Industries of Reviewers:

Consumer Goods

27%

Apparel & Fashion

27%

Consumer Services

23%

Food & Beverages

23%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.4

Meets Requirements

Average: 9.3

9.6

Ease of Doing Business With

Average: 9.5

9.6

Ease of Setup

Average: 9.3

9.4

Quality of Support

Average: 9.5

9.8

Ease of Admin

Average: 9.4

9.2

#11

Dataslayer.ai

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

88%

Retail

Information Technology and Services

Food & Beverages

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.2

Meets Requirements

Average: 9.3

9.1

Ease of Doing Business With

Average: 9.5

9.4

Ease of Setup

Average: 9.3

9.2

Quality of Support

Average: 9.5

9.6

Ease of Admin

Average: 9.4

9.3

#12

Phonexa

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

48%

Financial Services

48%

Health, Wellness and Fitness

Information Technology and Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.4

Meets Requirements

Average: 9.3

9.9

Ease of Doing Business With

Average: 9.5

9.9

Ease of Setup

Average: 9.3

9.0

Quality of Support

Average: 9.5

9.9

Ease of Admin

Average: 9.4

9.3

#13

BuyerGenomics

Overall Satisfaction Score

Top Industries of Reviewers:

Apparel & Fashion

33%

Retail

25%

Restaurants

25%

Food & Beverages

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.6

Meets Requirements

Average: 9.3

9.7

Ease of Doing Business With

Average: 9.5

9.8

Ease of Setup

Average: 9.3

9.9

Quality of Support

Average: 9.5

10.0

Ease of Admin

Average: 9.4

9.1

#14

Channel99

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

53%

Marketing and Advertising

24%

Information Technology and Services

18%

Consulting

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.4

Meets Requirements

Average: 9.3

9.3

Ease of Doing Business With

Average: 9.5

10.0

Ease of Setup

Average: 9.3

9.6

Quality of Support

Average: 9.5

10.0

Ease of Admin

Average: 9.4

9.8

#15

Singular

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Games

48%

Entertainment

20%

Marketing and Advertising

17%

Financial Services

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

8.9

Meets Requirements

Average: 9.3

9.0

Ease of Doing Business With

Average: 9.5

9.5

Ease of Setup

Average: 9.3

8.8

Quality of Support

Average: 9.5

9.6

Ease of Admin

Average: 9.4

9.3

#16

Swydo

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

91%

Manufacturing

Automotive

Biotechnology

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.5

Meets Requirements

Average: 9.3

9.4

Ease of Doing Business With

Average: 9.5

9.3

Ease of Setup

Average: 9.3

9.8

Quality of Support

Average: 9.5

9.6

Ease of Admin

Average: 9.4

9.5

#17

Cervinodata

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

43%

Information Technology and Services

29%

Higher Education

14%

Media Production

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.4

Meets Requirements

Average: 9.3

9.4

Ease of Doing Business With

Average: 9.5

10.0

Ease of Setup

Average: 9.3

9.7

Quality of Support

Average: 9.5

10.0

Ease of Admin

Average: 9.4

10.0

#18

Looker

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

30%

Computer Software

28%

Information Technology and Services

24%

Financial Services

18%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

8.8

Meets Requirements

Average: 9.3

8.9

Ease of Doing Business With

Average: 9.5

8.7

Ease of Setup

Average: 9.3

8.7

Quality of Support

Average: 9.5

8.4

Ease of Admin

Average: 9.4

8.6

#19

Google Cloud BigQuery

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

32%

Marketing and Advertising

28%

Computer Software

27%

Retail

12%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.0

Meets Requirements

Average: 9.3

9.0

Ease of Doing Business With

Average: 9.5

9.1

Ease of Setup

Average: 9.3

8.9

Quality of Support

Average: 9.5

8.6

Ease of Admin

Average: 9.4

8.8

#20

Tracksuit

Overall Satisfaction Score

Top Industries of Reviewers:

Food & Beverages

33%

Financial Services

33%

Consumer Goods

17%

Retail

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.3

9.6

Meets Requirements

Average: 9.3

9.2

Ease of Doing Business With

Average: 9.5

9.6

Ease of Setup

Average: 9.3

10.0

Quality of Support

Average: 9.5

9.7

Ease of Admin

Average: 9.4

9.8

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