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Singular Reviews & Product Details

Singular Overview

What is Singular?

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights.

Singular Details
Product Website
Languages Supported
English, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Singular powers marketers to drive faster growth with next-gen attribution, full-funnel analytics, and best-in-class fraud prevention.

How do you position yourself against your competitors?

A number of advantages have enabled us to leapfrog the market

* Superior Analytics: Automatically combine campaign data from any media source with attribution data to unlock the most accurate, timely, and actionable performance insights.

* Fraud Prevention: Block more fraud with the most detection methods available plus full custom rule capabilities, reporting transparency, and pre-attribution fraud rejection.

* Cross-Platform & Cross-Device: The only MMP with a native web attribution solution, which combines with our mobile attribution for reliable cross-device measurement, as well as web-to-app support.

* SKAdNetwork Attribution & Analytics- Singular SKAN: Singular is the vendor with the safest, most well-thought out solution providing support for more conversion models than any other provider.


Seller Details
Seller
Singular
Company Website
Year Founded
2014
HQ Location
Tel Aviv
Twitter
@TweetSingular
1,256 Twitter followers
LinkedIn® Page
www.linkedin.com
309 employees on LinkedIn®
Description

Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.


Eran F.
EF
Overview Provided by:

Recent Singular Reviews

David  V.
DV
David V.Small-Business (50 or fewer emp.)
5.0 out of 5
"Singular as a core growth partner"
+ Never ending pool of easy to use features with large impack + Simple implementation with step by step help of the team + Quick to response cust...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Reseña Singular"
Fácilildad en su implementacion y uso dinámico. Práctica a la hora de ver resultados y buen soporte.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Great Support !"
Singular makes cost tracking simple and efficient!! The platform is easy to navigate, and the support team is extremely responsive. Any issue that ...
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Singular Media

Singular Demo - Campaign Reports
Review how each campaign is performing with a preconfigured dashboard! Filter by source AND campaign and review your upper funnel metrics and KPIs like ROAS and retention. Find insights in your campaigns on better performing countries, creatives and publishers.
Singular Demo - Ad Monetization Attribution & Analytics
Reveal insights and opportunities to optimize your monetization efforts by automating the collection, normalization, and aggregation of ad revenue data across monetization partners.
Singular Demo - Singular Links
From contextual user acquisition to re-engagement, we've got you covered with deep links and deferred deep links that are fully compliant with iOS Universal Links and Android App Links. Measure unlimited custom sources to accurately attribute conversions to owned channels (email, SMS, website, ...
Singular Demo - Creative Analytics
Improve your storytelling and engage audiences more effectively with creative analytics that let you visualize ad assets and their performance in a side-by-side view. Understand the performance of a given asset across different campaigns and media sources by tapping into image recognition tech...
Singular Demo - Fraud Custom Rules
Personalize your fraud prevention strategy and dictate how aggressively you want to combat fraud by creating custom rules to automatically reject or flag fraudulent installs.
Singular Demo - SKAdNetwork Report
Having started development on our first SKAdNetwork solution in 2019 (!!), we are the leaders in processing attribution data and defining conversion models with Singular SKAN, the most comprehensive solution for iOS14.5: Verified, reliable measurement and reporting to - Unlock ROAS and cohorts f...
Play Singular Video
Play Singular Video
Closing the gap between PC and Mobile Attribution
Welcome to Singular’s PC and Console Attribution and Analytics, now officially joining Singular’s existing solutions for mobile, web, and pretty much everything else you need to measure!
Play Singular Video
Closing the gap between PC and Mobile Attribution Welcome to Singular’s PC and Console Attribution and Analytics, now officially joining Singular’s existing solutions for mobile, web, and pretty much everything else you need to measure!
What is an MMP in 90 seconds or less?
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What is an MMP in 90 seconds or less?

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400 Singular Reviews

4.5 out of 5
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400 Singular Reviews
4.5 out of 5
400 Singular Reviews
4.5 out of 5

Singular Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SingularQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer Games
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Singular?

Our experience withSingular has been excellent. The platform is intuitive and easy to use, making adoption seamless for our team. Implementation was smooth, and integration with our existing systems required minimal effort. Their customer support is outstanding—responsive, knowledgeable, and always proactive in addressing any concerns. We use the platform regularly, and its robust feature set continues to meet our needs without adding unnecessary complexity. Overall, it’s a reliable, efficient, and well-supported solution that we highly recommend. Review collected by and hosted on G2.com.

What do you dislike about Singular?

While our experience with SIngular has been excellent, one minor area for improvement is their UI. While the platform is generally intuitive, a bit more flexibility in the UI would enhance the overall experience. However, this does not impact its core functionality, and we remain very satisfied with the service. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular simplifies spend attribution for our team, allowing us to efficiently track and analyze marketing performance. As an Analytics Engineer, having a centralized and accurate data source saves time and ensures reliable reporting. Review collected by and hosted on G2.com.

DZ
Director of Growth Marketing
Financial Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Singular?

Singular makes campaign tracking simple and reliable.

I use Singular on a daily basis and even with all the data, it is simple to use and it works with all the other anakytics / platforms that that we use. The Singular team, especially Renzo, has been amazing. Always very responsive, and extermly knowledgeable. Whenever I had a question for Renzo, he always goes above and beyond to make sure we're getting the most out Singular.

During the onboarding and implementation phase, Renzo and the entire Singular team were incredibly helpful. They made sure in our weekly calls that we were up and they offered insights / suggetsions to any questions that we had.

The current ongoing support has also been fantastic. They are always very responsive and ready to help whenever we reach out to them. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Honestly, there’s not much to dislike. The only thing that I can think of is that it can take a bit of time to look at all the different features and options that are available within the platform because there’s so much that Singular can do.

That being said, Renzo has always been very helpful to help me work with these tools and he always makes sure that everything is functioning properly. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular is helping us in a few different areas such as, mobile app analytics, mobile attribution, and click fraud detection. We were using another tool prior to Singular and the tracking of marketing campaign performance was very challenging because it we had to do a lot of manual work to get the data that we needed. Now with automated dashboards and reporting features, we can easily measure and optimize many different campaigns across different marketing platforms / channels.

Singular's also help us detect and prevent click fraud. This is helpful because we can remove channels that are wasteful while scalling and allocating marketing budgets that we know can improve our ROI. Review collected by and hosted on G2.com.

Álvaro Andrés M.
ÁM
Leader in business intelligence for omnichannel strategy
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Singular?

Key features that have been essential in the implementation process of SINGULAR include its multiple analysis tools that provide a comprehensive view of campaign performance, its adjustable attribution model tailored to the specific needs of the company, and the unified reporting that offers complete traceability of actions taken. The tool is frequently used across teams, enhancing collaboration and decision-making. Additionally, the technical support provided is responsive and helpful, ensuring a smooth user experience. The cost model adapts to the company's investment capabilities, and its simplicity in implementation is a significant advantage. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Some areas for improvement include the lack of an "Academy" space for training new users, focused on usability, which limits the initial experience. It would also be beneficial to delve deeper into inbound and outbound integration options to refine information and maximize the tool's use. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

The main solution provided is the ability to manage and measure the implementation of marketing campaigns for analysis, which allows us to identify the right actions or elements that can be enhanced. Review collected by and hosted on G2.com.

Enrique M.
EM
Marketing & SEO Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Singular?

All the information it can provide and the way it can integrate many other platforms such as meta, google ads and other ads partners. Also, the many thigns you can do with the information it provides such as generating new campaigns based on the part of the funnel you want to focus on. Finally, I like the attention the customer support gives, the quality of the service they offer when you have any doubts or questions to get the better of singular. Review collected by and hosted on G2.com.

What do you dislike about Singular?

There's a lot of information to see when, you need to have a specific training in order to use the tool correctly, other than that you may not be using it wisely enough or even wrong at some points. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Unify all the marketing channels in one platform without further need of attention, once you set it all up you can track the marketing campaigns one with the other and see the benefit it may give some combination. The information for every client, tracking it even when they have a different device (cross device service) gives a full view of what the customer is doing before and after the purchase. Review collected by and hosted on G2.com.

Verified User in Computer Games
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Singular?

Singular provides a robust and user-friendly platform for tracking marketing spend across multiple channels. Its seamless integrations with various ad networks make data aggregation easy, ensuring accurate and comprehensive reporting. The customizable dashboards feature is particularly helpful for streamlining spend analysis. Additionally, their customer support is very fast and responsive, which helps resolve issues efficiently. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Sometimes, the documentation is not updated, making it challenging to find accurate information when troubleshooting or setting up integrations. Additionally, some of the alignment logic they apply to the data can be difficult to understand, requiring extra effort to interpret and validate the numbers. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular helps centralize and streamline marketing spend tracking across multiple channels, eliminating the need for manual data aggregation from different ad networks. This significantly reduces reporting time and ensures data accuracy, allowing for better decision-making. Review collected by and hosted on G2.com.

Eyal L.
EL
Head of paid marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Singular?

**Singular MMP Platform Review**

Singular has proven to be an excellent choice for mobile measurement and marketing analytics. Its **responsive support team** stands out, always available to resolve any issues promptly, ensuring smooth operations. The **intuitive user interface** makes navigation and usage a breeze, even for less technically inclined users. Additionally, the platform runs seamlessly, with **no technical glitches**, which is a significant plus in ensuring consistent performance. Review collected by and hosted on G2.com.

What do you dislike about Singular?

However, one downside is the limited number of partners currently integrated with the platform. This has required us to **invest time and effort in onboarding and integrating new partners**, which can slow down campaign execution and optimization Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

SKAN attribution Review collected by and hosted on G2.com.

David  V.
DV
Producer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Singular?

+ Never ending pool of easy to use features with large impack

+ Simple implementation with step by step help of the team

+ Quick to response customer support

+ Smart solution for ease of integration

+ Our growth team uses this solution almost daily Review collected by and hosted on G2.com.

What do you dislike about Singular?

- Not promoting enough

- Would help to have quick way to compare to other competitors Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

- Attributing our mobile app UA

- Providing analytics out of the box for our UA

- Providing link attribution for our deeplinks Review collected by and hosted on G2.com.

Karen R.
KR
Marketing Acquisition Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Singular?

In the last few months, it has helped us to review our numbers in paid media and adjust the strategy according to the results provided by the platform. It has helped us realize the weight our efforts have had. Review collected by and hosted on G2.com.

What do you dislike about Singular?

We would like to include other kpis such as clics or cpc per platform, which is not included in our reports. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

It has provided cross-device solutions to increase the amount of our app downloads, and get raw and impartial data about different platforms' attribution. Review collected by and hosted on G2.com.

Daniela P.
DP
Acquisition & Activation Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Singular?

Singular is a powerful tool for tracking and measuring everything that happens within our app, and it also offers seamless integration with our web platforms (we are about to integrate this too).

We have received outstanding support from our account manager Renzo, who has been highly responsive and proactive. Additionally, everything has worked smoothly, meeting all our expectations so far. Review collected by and hosted on G2.com.

What do you dislike about Singular?

The interface could be improved in terms of UX, and it would be helpful to have visibility by day of the week and by week to enable better comparisons. Additionally, being able to change dates without having to run the report again would be a great improvement. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

It enables us to track all marketing efforts, analyze conversion rates across channels and campaigns, and identify fraudulent activity from specific sources. Review collected by and hosted on G2.com.

Jonathan F.
JF
Head of Growth
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Singular?

I think that Singular's products are right on the spot and they are all great. Besides that, I think that Singular's team are proffesionals, understand excatly everything their doing or talking about, and giving the best customer success/service out there. Review collected by and hosted on G2.com.

What do you dislike about Singular?

I think that there are a few things that are still missing on the UI but we already know that they are working on it :) Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Ad monetization dashboards, reports and visualizations. UA attribution and reports. Cost aggregation. Review collected by and hosted on G2.com.