Smart link software enables the creation of shareable, trackable landing pages designed to drive users to complete a specific action using their preferred app or service. This type of software is primarily used in music marketing but can also be leveraged by podcasters and other distributors of audio content. Consumers today use a variety of different platforms to stream and purchase digital content. When a creator releases new content, such as a song or podcast episode, they face a dilemma in choosing which link to share with their audience. Linking to just one service can alienate potential customers who prefer a different service. Smart link software solves this problem by allowing consumers to access content through the app of their choice.
Smart link software routes visitors to content by integrating with audio streaming services, digital distribution platforms, and podcast hosting software. Creators can promote live events through integrations with event registration and ticketing software. Smart link software also integrates with or provides features of digital analytics software to track and analyze visitor engagement with landing pages. Some products offer pixel tracking functionality, enabling users to create retargeting campaigns with social media advertising software.
To qualify for inclusion in the Smart Link category, a product must:
Generate unique, responsive landing pages that allow visitors to access the same piece of content through different streaming services or digital distribution platforms
Scan digital media channels to automatically add links to the page or enable users to add them manually
Track user engagement such as views, clicks, and click-throughs
