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Best Demand Side Platform (DSP) with Machine Learning Optimization Capabilities

Benefits of Demand Side Platform (DSP) with Machine Learning Optimization capabilities include: DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI
Below are the top-rated Demand Side Platform (DSP) with Machine Learning Optimization capabilities, as verified by G2’s Research team. Real users have identified Machine Learning Optimization as an important function of Demand Side Platform (DSP). Compare different products that offer this feature so you can decide which is best for your business needs.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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13 Listings in Demand Side Platform (DSP) Available
(752)4.8 out of 5
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1st Easiest To Use in Demand Side Platform (DSP) software
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StackAdapt is a multi-channel advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and DOOH ads. StackAdapt's state-of-th

    Users
    • Digital Strategist
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 63% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • StackAdapt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    120
    Customer Support
    115
    Helpful
    97
    Team Helpfulness
    90
    Campaigns
    72
    Cons
    Reporting Limitations
    26
    Poor Reporting
    24
    Reporting Issues
    22
    Integration Issues
    14
    Learning Curve
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • StackAdapt features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.3
    9.4
    Cross Channel Capabilities
    Average: 8.2
    9.4
    Performance and Reliability
    Average: 8.2
    9.2
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Ontario
    Twitter
    @StackAdapt
    2,547 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,279 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StackAdapt is a multi-channel advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and DOOH ads. StackAdapt's state-of-th

Users
  • Digital Strategist
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 63% Small-Business
  • 31% Mid-Market
StackAdapt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
120
Customer Support
115
Helpful
97
Team Helpfulness
90
Campaigns
72
Cons
Reporting Limitations
26
Poor Reporting
24
Reporting Issues
22
Integration Issues
14
Learning Curve
13
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.3
9.4
Cross Channel Capabilities
Average: 8.2
9.4
Performance and Reliability
Average: 8.2
9.2
Cross-Device Capabilities
Average: 7.9
Seller Details
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,547 Twitter followers
LinkedIn® Page
www.linkedin.com
1,279 employees on LinkedIn®
(101)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Demand Side Platform (DSP) software
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 47% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • The Trade Desk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    19
    Ease of Use
    19
    Helpful
    14
    Features
    13
    Team Helpfulness
    13
    Cons
    Learning Curve
    6
    Poor Reporting
    6
    Reporting Issues
    6
    Slow Performance
    6
    Expensive
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • The Trade Desk features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.3
    8.6
    Cross Channel Capabilities
    Average: 8.2
    8.5
    Performance and Reliability
    Average: 8.2
    8.8
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Ventura, CA
    Twitter
    @TheTradeDesk
    19,691 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,047 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 47% Mid-Market
  • 27% Small-Business
The Trade Desk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
19
Ease of Use
19
Helpful
14
Features
13
Team Helpfulness
13
Cons
Learning Curve
6
Poor Reporting
6
Reporting Issues
6
Slow Performance
6
Expensive
5
The Trade Desk features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.3
8.6
Cross Channel Capabilities
Average: 8.2
8.5
Performance and Reliability
Average: 8.2
8.8
Cross-Device Capabilities
Average: 7.9
Seller Details
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
19,691 Twitter followers
LinkedIn® Page
www.linkedin.com
4,047 employees on LinkedIn®

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(133)4.5 out of 5
Optimized for quick response
2nd Easiest To Use in Demand Side Platform (DSP) software
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertiser

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 56% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Simpli.fi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    21
    Ease of Use
    16
    Helpful
    14
    Team Helpfulness
    13
    Campaign Management
    11
    Cons
    Campaign Management
    6
    Unclear Communication
    5
    Campaign Management Issues
    4
    Dashboard Issues
    4
    Lack of Clarity
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Simpli.fi features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.3
    9.1
    Cross Channel Capabilities
    Average: 8.2
    8.8
    Performance and Reliability
    Average: 8.2
    8.5
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Simpli.fi
    Company Website
    Year Founded
    2010
    HQ Location
    Fort Worth, TX
    Twitter
    @simpli_fi
    1,810 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    631 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertiser

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 56% Small-Business
  • 36% Mid-Market
Simpli.fi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
21
Ease of Use
16
Helpful
14
Team Helpfulness
13
Campaign Management
11
Cons
Campaign Management
6
Unclear Communication
5
Campaign Management Issues
4
Dashboard Issues
4
Lack of Clarity
4
Simpli.fi features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.3
9.1
Cross Channel Capabilities
Average: 8.2
8.8
Performance and Reliability
Average: 8.2
8.5
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,810 Twitter followers
LinkedIn® Page
www.linkedin.com
631 employees on LinkedIn®
(285)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Demand Side Platform (DSP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

    Users
    • Digital Marketing Manager
    • Digital Media Planner
    Industries
    • Marketing and Advertising
    • Newspapers
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Basis Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    17
    Customer Support
    15
    Campaign Management
    10
    Campaigns
    9
    Helpful
    9
    Cons
    Limited Features
    4
    Poor Reporting
    4
    Reporting Limitations
    4
    Limited Reporting
    3
    Poor Usability
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Basis features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.3
    8.6
    Cross Channel Capabilities
    Average: 8.2
    8.7
    Performance and Reliability
    Average: 8.2
    8.7
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2001
    HQ Location
    Chicago, IL
    Twitter
    @basisglobaltech
    4,895 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,391 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users
  • Digital Marketing Manager
  • Digital Media Planner
Industries
  • Marketing and Advertising
  • Newspapers
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
Basis Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
17
Customer Support
15
Campaign Management
10
Campaigns
9
Helpful
9
Cons
Limited Features
4
Poor Reporting
4
Reporting Limitations
4
Limited Reporting
3
Poor Usability
3
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.3
8.6
Cross Channel Capabilities
Average: 8.2
8.7
Performance and Reliability
Average: 8.2
8.7
Cross-Device Capabilities
Average: 7.9
Seller Details
Company Website
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,895 Twitter followers
LinkedIn® Page
www.linkedin.com
1,391 employees on LinkedIn®
(295)4.1 out of 5
13th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Google Marketing Platform
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 47% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Google Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ad Management
    1
    Advertising
    1
    Advertising Management
    1
    Business Growth
    1
    Campaign Management
    1
    Cons
    Expensive
    1
    Integration Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Marketing Platform features and usability ratings that predict user satisfaction
    7.6
    Has the product been a good partner in doing business?
    Average: 8.3
    7.2
    Cross Channel Capabilities
    Average: 8.2
    8.4
    Performance and Reliability
    Average: 8.2
    7.6
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,520,271 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    301,875 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 47% Mid-Market
  • 27% Enterprise
Google Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ad Management
1
Advertising
1
Advertising Management
1
Business Growth
1
Campaign Management
1
Cons
Expensive
1
Integration Issues
1
Google Marketing Platform features and usability ratings that predict user satisfaction
7.6
Has the product been a good partner in doing business?
Average: 8.3
7.2
Cross Channel Capabilities
Average: 8.2
8.4
Performance and Reliability
Average: 8.2
7.6
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,520,271 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
Ownership
NASDAQ:GOOG
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 41% Mid-Market
    • 31% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.3
    5.0
    Cross Channel Capabilities
    Average: 8.2
    8.0
    Performance and Reliability
    Average: 8.2
    8.0
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Roku
    Year Founded
    2002
    HQ Location
    San Jose, CA
    Twitter
    @Roku
    245,112 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,868 employees on LinkedIn®
    Ownership
    NASDAQ:ROKU
Product Description
How are these determined?Information
This description is provided by the seller.

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

Users
No information available
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 41% Mid-Market
  • 31% Small-Business
Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.3
5.0
Cross Channel Capabilities
Average: 8.2
8.0
Performance and Reliability
Average: 8.2
8.0
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Roku
Year Founded
2002
HQ Location
San Jose, CA
Twitter
@Roku
245,112 Twitter followers
LinkedIn® Page
www.linkedin.com
3,868 employees on LinkedIn®
Ownership
NASDAQ:ROKU
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leade

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 80% Small-Business
    • 15% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SmartyAds DSP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Account Management
    1
    Customer Support
    1
    Dashboard Usability
    1
    Navigation Ease
    1
    User Interface
    1
    Cons
    Functionality Limitations
    1
    Limited Features
    1
    Limited Functionality
    1
    Limited Reach
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SmartyAds DSP features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.3
    10.0
    Cross Channel Capabilities
    Average: 8.2
    9.3
    Performance and Reliability
    Average: 8.2
    8.8
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2013
    HQ Location
    Wilmington, US
    Twitter
    @SmartyAds
    400 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    87 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leade

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 80% Small-Business
  • 15% Mid-Market
SmartyAds DSP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Account Management
1
Customer Support
1
Dashboard Usability
1
Navigation Ease
1
User Interface
1
Cons
Functionality Limitations
1
Limited Features
1
Limited Functionality
1
Limited Reach
1
SmartyAds DSP features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.3
10.0
Cross Channel Capabilities
Average: 8.2
9.3
Performance and Reliability
Average: 8.2
8.8
Cross-Device Capabilities
Average: 7.9
Seller Details
Year Founded
2013
HQ Location
Wilmington, US
Twitter
@SmartyAds
400 Twitter followers
LinkedIn® Page
www.linkedin.com
87 employees on LinkedIn®
(124)3.9 out of 5
Optimized for quick response
15th Easiest To Use in Demand Side Platform (DSP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 51% Mid-Market
    • 25% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MediaMath by Infillion Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ad Management
    1
    Campaign Management
    1
    Campaigns
    1
    Customer Support
    1
    Features
    1
    Cons
    Inventory Management
    1
    Limited Features
    1
    Software Bugs
    1
    Software Instability
    1
    Technical Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MediaMath by Infillion features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 8.3
    10.0
    Cross Channel Capabilities
    Average: 8.2
    7.6
    Performance and Reliability
    Average: 8.2
    6.8
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Infillion
    Company Website
    Year Founded
    2008
    HQ Location
    New York, US
    Twitter
    @infilliontech
    321 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    201 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 51% Mid-Market
  • 25% Small-Business
MediaMath by Infillion Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ad Management
1
Campaign Management
1
Campaigns
1
Customer Support
1
Features
1
Cons
Inventory Management
1
Limited Features
1
Software Bugs
1
Software Instability
1
Technical Issues
1
MediaMath by Infillion features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 8.3
10.0
Cross Channel Capabilities
Average: 8.2
7.6
Performance and Reliability
Average: 8.2
6.8
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Infillion
Company Website
Year Founded
2008
HQ Location
New York, US
Twitter
@infilliontech
321 Twitter followers
LinkedIn® Page
www.linkedin.com
201 employees on LinkedIn®
(240)3.7 out of 5
View top Consulting Services for Criteo Commerce Growth
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Commerce Growth is the performance growth platform that is trusted by over 22,000 advertisers to achieve their customer acquisition and customer retention objectives across the open web. Criteo’s uni

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 48% Mid-Market
    • 41% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Criteo Commerce Growth Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ad Management
    1
    Advertising
    1
    Ease of Use
    1
    Easy Setup
    1
    Cons
    Billing Issues
    1
    Campaign Management
    1
    Complex Setup
    1
    Cost
    1
    Difficult Learning
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Criteo Commerce Growth features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.3
    0.0
    Cross Channel Capabilities
    Average: 8.2
    7.9
    Performance and Reliability
    Average: 8.2
    7.8
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Criteo
    HQ Location
    Paris, France
    Twitter
    @criteo
    18,925 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,661 employees on LinkedIn®
    Ownership
    NASDAQ:CRTO
    Total Revenue (USD mm)
    $2,072
Product Description
How are these determined?Information
This description is provided by the seller.

Commerce Growth is the performance growth platform that is trusted by over 22,000 advertisers to achieve their customer acquisition and customer retention objectives across the open web. Criteo’s uni

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 48% Mid-Market
  • 41% Small-Business
Criteo Commerce Growth Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ad Management
1
Advertising
1
Ease of Use
1
Easy Setup
1
Cons
Billing Issues
1
Campaign Management
1
Complex Setup
1
Cost
1
Difficult Learning
1
Criteo Commerce Growth features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.3
0.0
Cross Channel Capabilities
Average: 8.2
7.9
Performance and Reliability
Average: 8.2
7.8
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Criteo
HQ Location
Paris, France
Twitter
@criteo
18,925 Twitter followers
LinkedIn® Page
www.linkedin.com
3,661 employees on LinkedIn®
Ownership
NASDAQ:CRTO
Total Revenue (USD mm)
$2,072
(211)4.2 out of 5
Optimized for quick response
12th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, connected TV

    Users
    • Digital Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 73% Small-Business
    • 20% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Choozle Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    8
    Campaigns
    6
    Customer Support
    6
    Team Helpfulness
    6
    Campaign Management
    5
    Cons
    Poor Reporting
    4
    Reporting Issues
    4
    Reporting Limitations
    4
    Software Bugs
    3
    Technical Glitches
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Choozle features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.3
    8.3
    Cross Channel Capabilities
    Average: 8.2
    8.0
    Performance and Reliability
    Average: 8.2
    8.3
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Denver, Colorado
    Twitter
    @choozle
    1,252 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    60 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, connected TV

Users
  • Digital Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 73% Small-Business
  • 20% Mid-Market
Choozle Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
Campaigns
6
Customer Support
6
Team Helpfulness
6
Campaign Management
5
Cons
Poor Reporting
4
Reporting Issues
4
Reporting Limitations
4
Software Bugs
3
Technical Glitches
3
Choozle features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.3
8.3
Cross Channel Capabilities
Average: 8.2
8.0
Performance and Reliability
Average: 8.2
8.3
Cross-Device Capabilities
Average: 7.9
Seller Details
Company Website
Year Founded
2012
HQ Location
Denver, Colorado
Twitter
@choozle
1,252 Twitter followers
LinkedIn® Page
www.linkedin.com
60 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results.

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 61% Mid-Market
    • 56% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Magnite, for Buyers features and usability ratings that predict user satisfaction
    7.7
    Has the product been a good partner in doing business?
    Average: 8.3
    0.0
    No information available
    7.1
    Performance and Reliability
    Average: 8.2
    8.3
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Magnite
    Year Founded
    2007
    HQ Location
    Playa Vista, CA
    Twitter
    @magnite
    37,136 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    881 employees on LinkedIn®
    Ownership
    NASDAQ: MGNI
Product Description
How are these determined?Information
This description is provided by the seller.

Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results.

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 61% Mid-Market
  • 56% Enterprise
Magnite, for Buyers features and usability ratings that predict user satisfaction
7.7
Has the product been a good partner in doing business?
Average: 8.3
0.0
No information available
7.1
Performance and Reliability
Average: 8.2
8.3
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Magnite
Year Founded
2007
HQ Location
Playa Vista, CA
Twitter
@magnite
37,136 Twitter followers
LinkedIn® Page
www.linkedin.com
881 employees on LinkedIn®
Ownership
NASDAQ: MGNI
(51)3.8 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly. On

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 55% Enterprise
    • 35% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Amobee features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 8.3
    8.3
    Cross Channel Capabilities
    Average: 8.2
    7.9
    Performance and Reliability
    Average: 8.2
    7.5
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Amobee
    Year Founded
    2005
    HQ Location
    Redwood City, CA
    Twitter
    @amobee
    8,108 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    203 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly. On

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 55% Enterprise
  • 35% Mid-Market
Amobee features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 8.3
8.3
Cross Channel Capabilities
Average: 8.2
7.9
Performance and Reliability
Average: 8.2
7.5
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Amobee
Year Founded
2005
HQ Location
Redwood City, CA
Twitter
@amobee
8,108 Twitter followers
LinkedIn® Page
www.linkedin.com
203 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning opt

    Users
    • Account Executive
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 45% Small-Business
    • 37% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Yahoo AdTech DSP features and usability ratings that predict user satisfaction
    7.6
    Has the product been a good partner in doing business?
    Average: 8.3
    0.0
    No information available
    8.0
    Performance and Reliability
    Average: 8.2
    7.4
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @FlurryMobile
    16,849 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    15 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning opt

Users
  • Account Executive
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 45% Small-Business
  • 37% Mid-Market
Yahoo AdTech DSP features and usability ratings that predict user satisfaction
7.6
Has the product been a good partner in doing business?
Average: 8.3
0.0
No information available
8.0
Performance and Reliability
Average: 8.2
7.4
Cross-Device Capabilities
Average: 7.9
Seller Details
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@FlurryMobile
16,849 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®

Quick Facts: Demand Side Platform (DSP) with Machine Learning Optimization Capabilities

Content below is current as of June, 2024
Reviews Summary for Demand Side Platform (DSP) Software with Machine Learning Optimization Features

Reviews Summary: Demand Side Platform (DSP) Software with Machine Learning Optimization Features

Currently there are 14 Demand Side Platform (DSP) software products with Machine Learning Optimization features listed on G2, and together they have generated 1,355 total reviews. These reviews are generated using the qualitative and quantitative feedback from G2 members who have used these software products.

G2 users review Demand Side Platform (DSP) software products based on criteria relating to user experience, setup, and support. Below you will find how users rated the 14 Demand Side Platform (DSP) software products that have Machine Learning Optimization features based on those criteria:

  • Quality of Support: 8.7/10 average user rating
  • Ease of Use: 8.3/10 average user rating
  • Ease of Setup: 8.1/10 average user rating

To help you compare and find the best Demand Side Platform (DSP) software product with the right Machine Learning Optimization functionality for your business, we have gathered some additional details and FAQs below.

What Demand Side Platform (DSP) products with Machine Learning Optimization features have the most reviews and are the highest-rated?

Based on quantity of reviews and average ratings, these are the most popular Demand Side Platform (DSP) software products with Machine Learning Optimization capabilities according to G2 users:

  • StackAdapt is rated 4.8-stars and has 499 reviews
  • Basis is rated 4.5-stars and has 263 reviews

What Demand Side Platform (DSP) software products with Machine Learning Optimization capabilities are the most liked according to G2 users?

Based on the G2 ratings scale and regardless of review count, these are the highest-rated Demand Side Platform (DSP) software products with Machine Learning Optimization capabilities:

Which software products with Machine Learning Optimization features are the highest rated on G2?

These are the Demand Side Platform (DSP) software products offering Machine Learning Optimization capabilities and have the highest ratings:

  • StackAdapt has received 499 reviews and is rated 4.8-stars.
  • Basis has received 263 reviews and is rated 4.5-stars.
  • The Trade Desk has received 64 reviews and is rated 4.5-stars.
  • Simpli.fi has received 61 reviews and is rated 4.5-stars.
  • Choozle has received 124 reviews and is rated 4.2-stars.

Review Snippets for Demand Side Platform (DSP) Software with Machine Learning Optimization Features

Below are questions we ask of all Demand Side Platform (DSP) software users on G2. The answers are specific to the most popular software products that offer Machine Learning Optimization capabilities. These user responses provide more insight into the most-reviewed Demand Side Platform (DSP) software and their Machine Learning Optimization features listed on G2.
Questions Responses
Here is what users liked best about Demand Side Platform (DSP) software with Machine Learning Optimization features.
StackAdapt: "An easy to use and well design platform, where I can get to choose the settings of my campaign. Easy to understand, away from complicated, and always with an amazing customer service that is always there to give extra recommendations to achieved the best performance results possible."
- Nilvia R., SEO, SEM, SMM, Google Adwords campaigns, PPC,web keyword optimization, Facebook campaigns, Marketing, Digital Marketing., Mid-Market (51-1000 emp.)
Basis: "Centro makes it easy to expand into other channels so that you can do the strategy, not the campaign set up and management."
- Marc J., Senior Search Manager at Razorfish, Enterprise (> 1000 emp.)
Choozle: "It has a simple and modern layout and the process is easy to understand."
- Katie S., Social Media Manager at Alterra Mountain Company, Enterprise (> 1000 emp.)
Here is what users liked least about Demand Side Platform (DSP) software with Machine Learning Optimization features.
Yahoo AdTech DSP: "The user flow from campagins, to ad groups to keywords and ads is confusing and the reports always take too long to download, so they time out. The lack of integration with marin is also frustrating."
- Marc J., Senior Search Manager at Razorfish, Enterprise (> 1000 emp.)
Criteo Commerce Growth: "I would like to briefly present my year-long adventure with Criteo. Throughout the period of cooperation, I had the impression that the support employee is incompetent."
- Kris M., Small-Business (50 or fewer emp.)
Choozle: "That you need to pay so much more money for Insights detailed performance information to help optimize your audiences."
- James V., Marketing Technology Consultant, Mid-Market (51-1000 emp.)
These are what users recommend to others considering popular Demand Side Platform (DSP) software products with Machine Learning Optimization capabilities.
StackAdapt: "Prepare to be amazed by the engagement rates!"
- Nilvia R., SEO, SEM, SMM, Google Adwords campaigns, PPC,web keyword optimization, Facebook campaigns, Marketing, Digital Marketing., Mid-Market (51-1000 emp.)
Basis: "easier campaign set up"
- William S., Director of Digital Media at iSynergy, Small-Business (50 or fewer emp.)
Choozle: "Great for simple campaigns and small budgets. Really nice to have the IP targeting capability at this price point combined with super simple interface."
- James C., Senior Vice President of Marketing Solutions at National Credit Center, Mid-Market (51-1000 emp.)
These are the problems users said the software was solving and how it is benefitting them.
StackAdapt: "I can see that the pace of my campaign is going at the rhythm that it supposed to. I don't need to keep track every single day to optimize."
- Nilvia R., SEO, SEM, SMM, Google Adwords campaigns, PPC,web keyword optimization, Facebook campaigns, Marketing, Digital Marketing., Mid-Market (51-1000 emp.)
Basis: "Bandwidth was limited, so this allowed us to offer more services without having to take on a ton of extra work."
- Marc J., Senior Search Manager at Razorfish, Enterprise (> 1000 emp.)
Choozle: "Programmatic buying"
- Katie S., Social Media Manager at Alterra Mountain Company, Enterprise (> 1000 emp.)
Reviews by Industry

Reviews by Industry: Demand Side Platform (DSP) Marketing Software with Machine Learning Optimization Features

Machine Learning Optimization features are an important factor when choosing a Demand Side Platform (DSP) software product. How the software and this feature are used differs from industry to industry, making it a challenge to find the best Demand Side Platform (DSP) software with the right features for your company. To help professionals with their Demand Side Platform (DSP) software research, G2 has gathered data sourced from 683 reviews. These reviews come from G2 users working in industries that use Demand Side Platform (DSP) products on a regular basis and who have the most experience with their Machine Learning Optimization functionality.

Industry-Related FAQs About Demand Side Platform (DSP) Software with Machine Learning Optimization Features

What industries have generated the most reviews of Demand Side Platform (DSP) products with Machine Learning Optimization capabilities?

Users from the following industries have written the most Machine Learning Optimization feature reviews about Demand Side Platform (DSP) software:

  • Marketing and Advertising
  • Retail
  • Computer Software
Which Demand Side Platform (DSP) software with Machine Learning Optimization features do Marketing and Advertising professionals think is best?

Marketing and Advertising professionals rate StackAdapt (4.8 stars and 499 reviews), Basis (4.5 stars and 263 reviews), and Choozle (4.2 stars and 124 reviews) the highest.

What do Retail professionals think is the best Demand Side Platform (DSP) software with Machine Learning Optimization features?

Retail professionals rate StackAdapt (4.8 stars and 499 reviews), Yahoo AdTech DSP (3.6 stars and 114 reviews), and The Trade Desk (4.5 stars and 64 reviews) the highest.

What do Computer Software professionals think is the best Demand Side Platform (DSP) software with Machine Learning Optimization features?

Computer Software professionals rate StackAdapt (4.8 stars and 499 reviews), Basis (4.5 stars and 263 reviews), and Choozle (4.2 stars and 124 reviews) the highest.

Industry Review Snippets: Demand Side Platform (DSP) Machine Learning Optimization Software

There are 683 reviews from users in the Marketing and Advertising, Retail, and Computer Software industries. Below are snippets of what some of these reviews said about those with the highest G2 score ratings and the most reviews.

Industry What Users From Each Industry Liked What Users From Each Industry Disliked
Marketing and Advertising
StackAdapt: An easy to use and well design platform, where I can get to choose the settings of my campaign. Easy to understand, away from complicated, and always with an amazing customer service that is always there to give extra recommendations to achieved the best performance results possible.
- Nilvia R., SEO, SEM, SMM, Google Adwords campaigns, PPC,web keyword optimization, Facebook campaigns, Marketing, Digital Marketing., Mid-Market (51-1000 emp.)
Yahoo AdTech DSP: The user flow from campagins, to ad groups to keywords and ads is confusing and the reports always take too long to download, so they time out. The lack of integration with marin is also frustrating.
- Marc J., Senior Search Manager at Razorfish, Enterprise (> 1000 emp.)
Retail
Criteo Commerce Growth: We've worked with several partners on retargeting strategies, and Criteo drives the best ROI and offers top notch support.
- Jonathan B., Designer, Music Enthusiast, Small-Business (50 or fewer emp.)
Criteo Commerce Growth: Criteo shut off our ads right before the holiday shopping season. Also there was now way to limit daily spend, so it required constant manual review.
- Michael V., Mid-Market (51-1000 emp.)
Computer Software
StackAdapt: If you're looking to grow traffic and have a solid budget to do so, StackAdapt is a great platform to check out. Their platform is very intuitive for anyone new to programmatic native ads, as I was when I started using the platform.
- Tiffany R., Content Marketing Manager | B2B Tech | LGBTQ+ Advocate, Mid-Market (51-1000 emp.)
Yahoo AdTech DSP: I felt like conversion performance wasn't the best
- Craig T., Director of Performance Marketing at Pipedrive, Mid-Market (51-1000 emp.)

Reviews by Market Segment

Reviews by Market Segment: Demand Side Platform (DSP) Software with Machine Learning Optimization Features

G2 Demand Side Platform (DSP) software reviewers come from companies of various sizes. On G2 we break these different market segments into three distinct groups:

These reviews are especially helpful when comparing the Machine Learning Optimization features of different Demand Side Platform (DSP) software products because each business market segment has its own unique experiences and requirements when it comes to specific software features. The segments that make up these Demand Side Platform (DSP) Machine Learning Optimization software reviews are:

  • 59.8% of reviewers are from small businesses.
  • 30.3% of reviewers are from mid-market companies.
  • 9.9% of reviewers work at enterprise companies.

Below you will find FAQs and actual review snippets for Demand Side Platform (DSP) software products that have Machine Learning Optimization features. These reviews are written by real G2 users working in the three market segments above.

Market Segment-Related Demand Side Platform (DSP) Software with Machine Learning Optimization Capabilities FAQs

What are the best Demand Side Platform (DSP) software products with Machine Learning Optimization features according to users from enterprise businesses?

The Demand Side Platform (DSP) software products enterprise-level professionals rate the highest are StackAdapt (4.8 stars), Basis (4.5 stars), and Choozle (4.2 stars).

Which Demand Side Platform (DSP) software products with Machine Learning Optimization features are the best according to mid-market business users?

The Demand Side Platform (DSP) software products mid-market business users rate the highest are StackAdapt (4.8 stars), Basis (4.5 stars), and Choozle (4.2 stars).

What do users in small businesses say are the top Demand Side Platform (DSP) software products with Machine Learning Optimization capabilities?

The Demand Side Platform (DSP) software products users in small businesses rate the highest are StackAdapt (4.8 stars), Basis (4.5 stars), and Choozle (4.2 stars).

Market Segment Review Snippets: Demand Side Platform (DSP) Software with Machine Learning Optimization Features

Business professionals share important information about Demand Side Platform (DSP) Machine Learning Optimization software usability, features, pricing, and more. Read what these users have to say about the top-rated Demand Side Platform (DSP) software with Machine Learning Optimization features.

Market Segment What Users From Each Market Segment Liked What Users From Each Market Segment Disliked
Enterprise (> 1000 emp.)
StackAdapt: The thinking, strategies, and tactics delivered by Stackadapt are always smart and insightful and applicable to solving a marketing or business problem. They also have change perceptions about the programmatic space with clients and help to educate.
- Erica A., Senior Media Strategist, Publicis Sapient,
Yahoo AdTech DSP: The user flow from campagins, to ad groups to keywords and ads is confusing and the reports always take too long to download, so they time out. The lack of integration with marin is also frustrating.
- Marc J., Senior Search Manager at Razorfish, Enterprise (> 1000 emp.)
Mid-Market (51-1000 emp.)
StackAdapt: An easy to use and well design platform, where I can get to choose the settings of my campaign. Easy to understand, away from complicated, and always with an amazing customer service that is always there to give extra recommendations to achieved the best performance results possible.
- Nilvia R., SEO, SEM, SMM, Google Adwords campaigns, PPC,web keyword optimization, Facebook campaigns, Marketing, Digital Marketing.,
Yahoo AdTech DSP: I felt like conversion performance wasn't the best
- Craig T., Director of Performance Marketing at Pipedrive, Mid-Market (51-1000 emp.)
Small-Business (50 or fewer emp.)
StackAdapt: It's so easy to use and allows me to buy native advertising with reach that I would normally not have being a smaller publisher. It's both cost-effective and the results are great!
- Mitchell W., Sr. Account Manager at TakePart,
Criteo Commerce Growth: I would like to briefly present my year-long adventure with Criteo. Throughout the period of cooperation, I had the impression that the support employee is incompetent.
- Kris M., Small-Business (50 or fewer emp.)