Best Software for 2025 is now live!
Save to My Lists
Claimed
Claimed

Top Rated Magnite, for Buyers Alternatives

Magnite, for Buyers Reviews & Product Details

Magnite, for Buyers Overview

What is Magnite, for Buyers?

Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results.

Magnite, for Buyers Details
Show LessShow More
Product Description

Buyer Cloud unlocks the best available audience for your campaign across a broad network of premium websites, via a highly targeted segment, or even from a single site.

How do you position yourself against your competitors?

Rubicon Project offers the complete solution that allows buyers and sellers of advertising to achieve more effective results in an automated environment. Our technology enables the world’s most respected publishers and application developers to monetize their business while also empowering buyers to target the exact audiences they seek through every major form of digital inventory, type of ad unit and channel, and reach an audience of approximately one billion consumers globally.


Seller Details
Seller
Magnite
Year Founded
2007
HQ Location
Playa Vista, CA
Twitter
@magnite
37,136 Twitter followers
LinkedIn® Page
www.linkedin.com
881 employees on LinkedIn®
Ownership
NASDAQ: MGNI
Total Revenue (USD mm)
$156

Mallory O.
MO
Overview Provided by:
Marketing Operations Manager at TripleLift

Recent Magnite, for Buyers Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"One of the best SSPs"
Great technology with a good level of service
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Former Employer now using their software as a buyer at an Agency"
Ease of targeting people that matter to you campaign
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Rubicon Project for Buyers"
Great inventory source, used this with two companies that I have worked for. We have seen a pretty solid return on ad spend along with our KPIs bei...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Magnite, for Buyers Media

Answer a few questions to help the Magnite, for Buyers community
Have you used Magnite, for Buyers before?
Yes

18 Magnite, for Buyers Reviews

3.7 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
18 Magnite, for Buyers Reviews
3.7 out of 5
18 Magnite, for Buyers Reviews
3.7 out of 5

Overall Review Sentiment for Magnite, for BuyersQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Magnite, for Buyers?

Great technology with a good level of service Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Buyers?

took lot of time to adjust the business model Review collected by and hosted on G2.com.

What problems is Magnite, for Buyers solving and how is that benefiting you?

Rubicon is bring a good revenue amount Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Buyers?

There are many great thing about Rubicon, so I will try to point out the best even there are a lots more:

- Inventory vary from many kind of platforms, form TV, Mobile to OOH

- Rich media capabilities is like unlimited, range from premium to inexpensive one, from standard (300x250, 250x250...) to premium (masthead, 300x600,...)

- Real time Buying, which is very important factor in programmatic

And the best thing, it's integrated with our DMP, and that by using Rubicon, data for our DMP is become richer and richer every MINUTES, real time since they access to likely unlimited inventories! Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Buyers?

We have nothing to do about dislike, since we consistently maintain our high ROI with Rubicon, yes there is some disadvantages (as you could read others review) but it's nothing compare to the benefits. Review collected by and hosted on G2.com.

Recommendations to others considering Magnite, for Buyers:

Benefits form Rubicon is no doubt, and they have a very good customer service. This is a must have for programmatic so it's highly recommended for any advertising agency. Review collected by and hosted on G2.com.

What problems is Magnite, for Buyers solving and how is that benefiting you?

- Enrich DMP data

- The need of accessing wide range inventory

- A solution for real time and automatic advertising

- A partner for premium inventory (local and global) Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Buyers?

The sales team, account team and products are great! We've been working with Rubicon for several months and are really satisfied with the results that we've seen. We're a DR and results driven client so these two elements are really important when it comes to exploring or determining which products to test out. The account teams are very hands on and consistently delivers on results. Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Buyers?

Products in the network are slow to roll out and we're often the pioneers of their product so we apply a large amount of budget against their products to test. I would love to see more advertisers trial and error so I can have some information to gauge how well the product works as a product fit. Review collected by and hosted on G2.com.

Recommendations to others considering Magnite, for Buyers:

They're one of the most innovative direct buying platforms out there. They have a great team that provides excellent customer service. They go above and beyond for their advertisers. Review collected by and hosted on G2.com.

What problems is Magnite, for Buyers solving and how is that benefiting you?

Direct buying and not having to go through the middle man. Rubicon partners with several strategic partners to provide and streamline the process of direct buying. This enables buyers and sellers to increase the speed to market through automation on a global view to scale.

For buyers, these types of partnerships offer unprecedented scale and will standardize the end-to-end process for billions of direct sold campaigns for the world's largest brand advertisers.

Review collected by and hosted on G2.com.

Pablo G.
PG
Senior Programmatic Trader
Internet
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Magnite, for Buyers?

An easy way to connect to the RTB inventory.

Increasing access month to month.

Spanish and Portuguese marketplaces are growing and the platform allows work with it. Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Buyers?

Too much time to solve problems. There are not enough resources to support the teams even as an agency. Review collected by and hosted on G2.com.

Recommendations to others considering Magnite, for Buyers:

Continue increasing the inventory. The tool is really good and euser friendly. Review collected by and hosted on G2.com.

What problems is Magnite, for Buyers solving and how is that benefiting you?

DSP SSP integrations specially Mediamath & Appnexus Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Buyers?

a lot of publishers only a pair of clicks of distance, better in anglosaxons countries Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Buyers?

the search engine sometimes doesn't work propertly Review collected by and hosted on G2.com.

What problems is Magnite, for Buyers solving and how is that benefiting you?

the filters in the search engine could be more precise, may be improving the deffinition of the publishers Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Buyers?

Ease of targeting people that matter to you campaign Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Buyers?

Design is old and tired looking. Needs improvement. Review collected by and hosted on G2.com.

Recommendations to others considering Magnite, for Buyers:

Great overall product that caters to the buyer. Review collected by and hosted on G2.com.

What problems is Magnite, for Buyers solving and how is that benefiting you?

I am targeting people via online advertising. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Buyers?

High scale in a PMP with multiple buying options and targeting options. Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Buyers?

Nothing - we have had great success with utilizing Rubicon as our PMP partner. Review collected by and hosted on G2.com.

Recommendations to others considering Magnite, for Buyers:

Just make sure your site lists in the RFP process have the right scale - we've run into this issue after having contracted a buy. Review collected by and hosted on G2.com.

What problems is Magnite, for Buyers solving and how is that benefiting you?

We are utilizing a Private Marketplace to ensure reaching a very specific audience in the right places. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Buyers?

The user experience is simple and clean. It's easy to get going even when new to the tool Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Buyers?

It's load performance does need some work Review collected by and hosted on G2.com.

Recommendations to others considering Magnite, for Buyers:

NA Review collected by and hosted on G2.com.

What problems is Magnite, for Buyers solving and how is that benefiting you?

Data Visualization Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Buyers?

We created a private marketplace of premium content to target specific content pages Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Buyers?

lack of insight into the platform and viewability issues Review collected by and hosted on G2.com.

What problems is Magnite, for Buyers solving and how is that benefiting you?

we were trying to reach in market shoppers who were at the end of the purchase cycle Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Buyers?

Great partner for programmatic buys and targeted segments. Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Buyers?

Turn around times for optimization can be lengthy at times. Review collected by and hosted on G2.com.

Recommendations to others considering Magnite, for Buyers:

Can be great partner to reach targeted segments in your typical programmatic fashion. Review collected by and hosted on G2.com.

What problems is Magnite, for Buyers solving and how is that benefiting you?

Reaching a targeted audience for a B2B client. Review collected by and hosted on G2.com.