# Yahoo AdTech DSP Reviews **Vendor:** Verizon Media **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 3.6/5.0 **Total Reviews:** 181 ## About Yahoo AdTech DSP Built for the way you buy, the Verizon Media DSP\* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. \*Formerly BrightRoll DSP, Oath Ad Platforms ## Yahoo AdTech DSP Pros & Cons **What users like:** - Users appreciate the **unified buying experience** of Yahoo AdTech DSP, enhancing campaign management and targeting effectiveness. (1 reviews) - Users value the **advanced audience targeting** features, enabling precise segmentation for effective campaign strategies. (1 reviews) - Users appreciate the **unified buying experience** of Yahoo AdTech DSP, streamlining inventory, targeting, and performance tracking. (1 reviews) - Users praise the **unified buying experience** of Yahoo AdTech DSP, enhancing campaign management and performance tracking. (1 reviews) - Users find the **user-friendly interface** of Yahoo AdTech DSP simplifies campaign management and enhances their advertising experience. (1 reviews) - Efficiency (1 reviews) - Features (1 reviews) - Intuitive Platform (1 reviews) - Reporting Features (1 reviews) - Results Performance (1 reviews) **What users dislike:** - Users experience **delays in reporting and creative approval** , impacting performance access and campaign launch timelines. (1 reviews) - Users experience **reporting and creative approval delays** , leading to complications in campaign performance and timelines. (1 reviews) - Users experience **campaign management issues** due to delays in reporting and creative approval impacting launch timelines. (1 reviews) - Users experience **delayed implementation** due to slow reporting and lengthy creative approval processes that impact deadlines. (1 reviews) - Users face **delay issues** with reporting and creative approvals, impacting timely access to performance data and campaign launches. (1 reviews) - Functionality Limitations (1 reviews) - Inaccuracy (1 reviews) - Reporting Issues (1 reviews) - Reporting Limitations (1 reviews) - Slow Reporting (1 reviews) ## Yahoo AdTech DSP Reviews ### 1. Exceptional Targeting with a Complex Interface **Rating:** 4.5/5.0 stars **Reviewed by:** Sanket D. | Digital Marketing Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Yahoo AdTech DSP?** I appreciate that Yahoo AdTech DSP gives access to premium inventory combined with strong audience data and targeting options. The DSP's reporting and optimization tools work especially well, providing campaign insights that are clear and actionable. The overall performance management feels reliable. Setting up Yahoo AdTech DSP was very easy with clear steps for account configuration and campaign setup. Although there was a slight learning curve due to the platform's depth, the onboarding support and documentation made the process smooth. **What do you dislike about Yahoo AdTech DSP?** The platform is strong overall, but some areas could be improved. The interface can feel complex at times with multiple settings and menus that aren't always intuitive for new users. Simplifying navigation, improving labeling, and offering more in-platform guidance or tooltips for advanced features would make workflows faster and reduce the learning curve. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Yahoo AdTech DSP solves targeting, audience reach, and enables premium inventory access and cross-channel campaign management. ### 2. Easy Campaign Programming with an Efficient Setup Process **Rating:** 4.0/5.0 stars **Reviewed by:** Edward R. | Senior Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Yahoo AdTech DSP?** The ease of programming campaigns, the efficiency of the setup process, and the breadth of available studies stand out to me. **What do you dislike about Yahoo AdTech DSP?** The user interface could be more user-friendly and easier to navigate. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** I’m setting up programmatic campaigns with intricate demographic layering. ### 3. My Hands-On Experience with Yahoo AdTech DSP **Rating:** 4.5/5.0 stars **Reviewed by:** Velmurugan P. | Team Coordinator, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Yahoo AdTech DSP?** 1. Unified Platform Experience: I appreciate the unified buying experience Yahoo AdTech DSP offers, combining premium inventory, advanced targeting, and performance tracking in one place. 2.Advanced Audience Targeting: Its robust audience targeting capabilities—powered by Verizon Media data—enable precise segmentation based on user behavior, location, and interests. 3. Ease of Use: The user interface is intuitive and clean, making campaign setup, tracking, and reporting much easier compared to some other DSPs. **What do you dislike about Yahoo AdTech DSP?** 1.Reporting Delays: Reporting isn't always real-time, and there can be delays in accessing full performance data—particularly for CTV and video campaigns. 2. Creative Approval Delays: Creative review and approval processes can sometimes take longer than expected, which affects launch timelines. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** 1.Budget Efficiency: With granular control over bidding, frequency capping, and placement-level optimization, we’re able to maximize our media spend and avoid overspending on low-performing inventory. 2.Access to Premium and Native Inventory: It provides direct access to premium Yahoo-owned properties and high-performing native inventory, which helps improve both reach and engagement—especially for upper-funnel brand campaigns. ### 4. DSP User **Rating:** 4.5/5.0 stars **Reviewed by:** Leah V. | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Yahoo AdTech DSP?** Support team is very prompt and informational. **What do you dislike about Yahoo AdTech DSP?** Not much to dislike, perhaps some teams are fragmented and need to communicate more with each other. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Very flexible with industry trends and 3p audience agnostic. ### 5. Not the best DSP i've used **Rating:** 2.5/5.0 stars **Reviewed by:** Lokesh G. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Yahoo AdTech DSP?** th UI and UX stands out with additional benefit of working with yahoo properties **What do you dislike about Yahoo AdTech DSP?** The performance is not the best all-time especially with the dashboard during data retrieval **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** native advertising isnt the best ### 6. Great DSP and better performance **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2022 **What do you like best about Yahoo AdTech DSP?** The campaign performance and ease of use if great and also the ability to track conversions nad reporting make a go to platfrom **What do you dislike about Yahoo AdTech DSP?** The cost is a bit high and the Yahoo bots that check the creatives regularly for quality and policy caused issues with clients in the past. Like Hotjar detects it as bot traffic and are not happy about it **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Better CTR and conversion rates compared to other DSP's and the setup and range of audience to target is wide ### 7. User friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2022 **What do you like best about Yahoo AdTech DSP?** Easy to look through on the same page for ads **What do you dislike about Yahoo AdTech DSP?** In metrics, the budge is not displayed on the Advertisers colums. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Development of the cookieless world is leveraging the unique solutions for our audiences data which was not available last year. This can be beneficial. ### 8. Does the job **Rating:** 3.5/5.0 stars **Reviewed by:** Saiprasad P. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Yahoo AdTech DSP?** Easy to set up and use. UI is straightforward to navigate with multiple shortcuts and previews. Customer support is friendly and they have some good ideas on how to optimize campaigns. **What do you dislike about Yahoo AdTech DSP?** Having to log in every day, with the 2-factor auth. Random crashes, reports sometimes take a while. Not having the option to create overlapping segments. **Recommendations to others considering Yahoo AdTech DSP:** Please think about compatibility with your data onboarding platforms and ability to work without cookie based audiences. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Targeting first party audiences on the web. We also use the predictive audience features to help with prospecting. Retargeting is pretty easy as well. We like that the reporting is instant and the reach, while limited by not having Google inventory, is still good enough. ### 9. Verizon DSP - Good yet not the best **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2022 **What do you like best about Yahoo AdTech DSP?** Verizon Media DSP is very user-friendly, has very little UI latency and is good for analytics purposes. **What do you dislike about Yahoo AdTech DSP?** Verizon Media DSP is sometimes laggy and takes a lot of time to fetch the required the data from reporting dashboard. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We use Verizon Media DSP for programmatic video advertising with the lowest commission rates comparatively. ### 10. The Best DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2021 **What do you like best about Yahoo AdTech DSP?** The platform is really smooth to work on because of it easy go UI and also the options you get to target audience on it and navigation is super easy. **What do you dislike about Yahoo AdTech DSP?** We have to target the audience at all the line item levels which is time consuming. It would be really great if we can target at the campaign leave where it gets applied to all the line items, which could really save time. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are Advertising our ads on the platform to reach big numbers of audiences and we are also getting good impression counts as a result of using VERIZON DSP ### 11. Was unable to run native advertising successfully **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2021 **What do you like best about Yahoo AdTech DSP?** I like the user experience and believe that the trafficking is made simple **What do you dislike about Yahoo AdTech DSP?** Didn't like the inability to navigate back to campaigns easily in the dashboard **Recommendations to others considering Yahoo AdTech DSP:** Consider using DV360 if media team is trafficking through CM360 **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** IIve found benefits from setting up packages and auto bidding ### 12. Regardless of the Owner - Nobody was able to fix it **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2021 **What do you like best about Yahoo AdTech DSP?** Not much. The only attraction to the platform over the years is direct access to Yahoo properties including Yahoo Email. **What do you dislike about Yahoo AdTech DSP?** Most of the things. Have been using this platform since it was Yahoo Gemini, then Oath then Verizon and at some point hoped there was a light at the end of the tunnel for the UI/UX...alas that is not to be. I actively ask all the sales in our agency to not use it or promote it to clients in any way. The platform is hard to use, targeting is very meh compared to things like TTD, StackAdapt, and others. The support is non-existent and feels like Verizon either needs to take it seriously or kill this product off already. **Recommendations to others considering Yahoo AdTech DSP:** I don't recommend using it as I think there are many better options out there. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** This used to solve the ability to access Yahoo email advertising and have a bit more controllable Native that had a good engagement. This is no longer outweigh the ability to efficiently use the platform. ### 13. Basic ad platform with bugs **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Yahoo AdTech DSP?** easy search function when looking for audiences or inventory **What do you dislike about Yahoo AdTech DSP?** forecasting feature often does not work, making it difficult to understand how much one can spend on an ad campaign **Recommendations to others considering Yahoo AdTech DSP:** TTD is a better DSP to use for both self and manage service campaigns. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Effective advertising. ### 14. DSP for native at scale **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Yahoo AdTech DSP?** Native is what theyre best at. and there is so much reach across many of their O&O **What do you dislike about Yahoo AdTech DSP?** Not integrated well with Google, which can make tapping into their ad server difficult **Recommendations to others considering Yahoo AdTech DSP:** Access their CTV and OTT inventory. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are finding new fun ad units on their sights, and lots of email information 2nd only to google. ### 15. Verizon has done good, DSP the way it should be!!!!!!!! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2020 **What do you like best about Yahoo AdTech DSP?** Has great customer support/service, its an easy system to work with from a planning/inventory/branding perspective. The interface is different but the end result is good. If you want to make an impression and target your audience, Verizon has done it. **What do you dislike about Yahoo AdTech DSP?** The system was slower than other programs I've worked with, but other than that its great and cant find many things to dislike about it. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We arent using Verizon Media DSP, my company went with another application ### 16. Useful & Necessary, But Not the Best **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2019 **What do you like best about Yahoo AdTech DSP?** The user interface on Yahoo Gemini is relatively similar to Google Ads or Microsoft/Bing ads, which is helpful when advertising across multiple platforms. **What do you dislike about Yahoo AdTech DSP?** Yahoo Gemini has a learning curve and the user interface doesn't operate as efficiently as other online advertising platforms. It is often finicky and confusing. **Recommendations to others considering Yahoo AdTech DSP:** Our organization uses a smaller budget on Yahoo Gemini because the traffic is generally lower on the Yahoo search engine. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Yahoo Gemini allows our company to show ads on the Yahoo search engine, which is essential to capturing more leads and is beneficial to the business. ### 17. Future of Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2019 **What do you like best about Yahoo AdTech DSP?** Yahoo! is a great addition to other marketing efforts " Installation and deployment are similar to other search platforms, which makes implementation straightforward and accessible. Reports: Data export is straightforward and granular (or high-level) as desired. Exports to a CSV or XLSX file for manipulation and analysis. **What do you dislike about Yahoo AdTech DSP?** Yahoo! Advertising tends to lag behind other SEM platforms for more sophisticated advertising options (such as display). They are slowly recovering, but do not expect the same high-powered analytics capabilities from Google, shall we say. Revenue tracking and linking conversions / revenue to advertising spend can be tricky to implement and unsuitable for full funnel tracking. **Recommendations to others considering Yahoo AdTech DSP:** Great cost-benefit and allows our ads to be viewed by a broad audience **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Resolving advertising is straightforward: You set your targeting and budgeting option, make a copy of the ad, and start receiving clicks and traffic. Cost is less than AdWords Easy to import AdWords campaigns ROI is high ### 18. Very easy to use DSP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2019 **What do you like best about Yahoo AdTech DSP?** I like its interface wich is very user friendly and understandable ata first sight, no need to receive a product introduction for starters. also, the planner tool is alway helpful in order to create proposals for the commercial team without having to bid in order to know about the prices on the market. Reporting almost in real time also gives our clients the ability to **What do you dislike about Yahoo AdTech DSP?** Sometimes loading times even in a good internet conection can be painful, also, the platform sometimes gets stucked at times. Lastly, I would add a function to forecast inventory availability even with few data making some predictions with previous campaings **Recommendations to others considering Yahoo AdTech DSP:** I would recommend trying other products first in order to be able to compare this one and realize their needs **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are integrating new product as trading desk in our organization giving us the oportunity to create new revenue stream. Also we have the ability to promote, use and monetize our first party data pushed from one of the adtech platforms that we hired, Salesforce DMP for instance, sends segments to Brightroll DSP with ease. ### 19. Best global Demand Side Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Yahoo AdTech DSP?** Good for Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers **What do you dislike about Yahoo AdTech DSP?** I liked every single option in Verizon Media DSP, so that i honestly have nothing to comment here **Recommendations to others considering Yahoo AdTech DSP:** I would recommend this to anyone **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Many ### 20. The Experience was good, **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2019 **What do you like best about Yahoo AdTech DSP?** Programmatic Advertisers that use Verizon Media and have their account mapped through . **What do you dislike about Yahoo AdTech DSP?** The software is good, I don’t have anything negative to say about it. **Recommendations to others considering Yahoo AdTech DSP:** Make sure you purchase, it’s a great assets to any company. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** In house trading problems ### 21. Yahoo Advertising is still very valuable but needs to be optimized continually **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2014 **What do you like best about Yahoo AdTech DSP?** I like Yahoo advertising because wide selection of advertising medium. Search Ads. Banners (display media), Mobile, etc. Yahoo has a great audience. You are able to reach 55+ audience, which is very important. **What do you dislike about Yahoo AdTech DSP?** Search Ads are much lower in volume than Google. Display media is hard to make work on a pure ROI basis. You need to continually optimize your creative. **Recommendations to others considering Yahoo AdTech DSP:** Display media needs really strong offers and compelling landing page... otherwise you are wasting expensive traffic. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** The business problems I am solving are the need for new customer acquisition. From a benefits point of view, I have gotten new customers from Yahoo Search on a cost efficient basis, but the volume is low and inconsistent. ### 22. First time user **Rating:** 2.5/5.0 stars **Reviewed by:** younes707 . | Claims Coordinator, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2019 **What do you like best about Yahoo AdTech DSP?** The launch speed is fantastic, I give 5 stars **What do you dislike about Yahoo AdTech DSP?** Interface not user-friendly , should be improved **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Nine ### 23. Good one **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** June 15, 2019 **What do you like best about Yahoo AdTech DSP?** Multiple ad formats, optimized display URL, personalized advertising, ability to tell a visual story through sponsored ads in carousel format. **What do you dislike about Yahoo AdTech DSP?** It covers only 30% of your potential market, according to Yahoo. So, I have to use Google ads along with Yahoo ad to cover the whole market. **Recommendations to others considering Yahoo AdTech DSP:** A good tool to publish ad to cover entire market **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Far outreach of our product / service. I get instant response which is satisfying. ### 24. Very Convenient **Rating:** 4.0/5.0 stars **Reviewed by:** Dominik S. | Creative Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2019 **What do you like best about Yahoo AdTech DSP?** Set up is incredibly easy. Managing the campaign post founded is incredibly straightforward in terms of the delivery, pacing, etc. you've got the choice with the optimization tab whether or not you wish to optimize toward CTR or completion rate. **What do you dislike about Yahoo AdTech DSP?** There is no method of breaking out stats specifics, you're terribly restricted in your coverage choices that makes it very onerous to seek out and notice problems. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** The biggest profit is having the ability to shop for economical inventory across the online on multiple sites ### 25. Easy to setup a new campaign I Yahoo Gemini **Rating:** 4.5/5.0 stars **Reviewed by:** Lovely K. | Manager | Online Sales and Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2018 **What do you like best about Yahoo AdTech DSP?** I normally use Google Adwords to advertise our new project -"office management software". But, Google Adwords is too expensive that's we ware searching for another program like Adwords. Also, we are familiar with Bing Ads. All of them are excellent advertising program. But, We decided to choose the best for us. Then, we have started our journey with Yahoo Gemini. Gemini is a advertising tool as like Google Adwords. But, Gemini is more easier than Google Adwords to use. The user interface is really nice and balanced. You need not have enough knowledge about Gemini to setup and run a successful campaign in Gemini. If you have only the basic knowledge about Search Engine advertising campaign then you are perfect to go with Yahoo Gemini. Yahoo Gemini gives extremely great conversion rate for less money. No need to have a mega budget to advertise your product in Yahoo Gemini. You can set up and run your campaign with less cost than Adwords. There are also lots of ad format like Search Ad, Image Ad, Video Ad etc. All of those features and formates are really excellent! **What do you dislike about Yahoo AdTech DSP?** Targeting and demographic advertising options are week. Need to improve in this section. Otherwise I have no issues with Yahoo Gemini. **Recommendations to others considering Yahoo AdTech DSP:** Recommended to all of the advertiser who want to advertise their product with lower cost and higher conversion rate! **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** I use Yahoo Gemini for Display advertising only. Though, sometimes we have some budget for tumbler advertising too. Such a great platform with excellent conversion rate. That's why I use Yahoo Gemini to advertise our new Office Management System. ### 26. Good Alternative of Google Ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2019 **What do you like best about Yahoo AdTech DSP?** We can start our online campaign with a very low budget in Yahoo advertising bids price are always very low. **What do you dislike about Yahoo AdTech DSP?** As compared to Google, Yahoo is not a popular platform so the reach of the audience always less. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** In some country, Yahoo is a more popular search engine so to start online advertising in Yahoo always gives positive results. ### 27. Good DSP, but no Google **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2019 **What do you like best about Yahoo AdTech DSP?** Ease of use and aesthetic look of the program. It is very fresh and simple, which is very nice. **What do you dislike about Yahoo AdTech DSP?** It cannot compare to Google's breadth of their DSP. Although it is great, it just doesn't have the same reach. **Recommendations to others considering Yahoo AdTech DSP:** Expand to more sites. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are an ad agency, so we use them as a DSP to get our messaging out there. We have realized the ease of uploading tags, but have for sure noticed a smaller return. ### 28. Inexpensive, low traffic **Rating:** 4.0/5.0 stars **Reviewed by:** Adrianne N. | Manager Project, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2018 **What do you like best about Yahoo AdTech DSP?** Yahoo can make it simple to get your message in front of a big audience of engaged clients across products, partners, and properties with confirmed advertising solutions that drive results. It's a great resource for individuals to find you and which the primary goal for me personally. I like being able to reach customers who avoid use Google or Bing. Yahoo advertising is extremely easy to use and follow. The exposure connects you to millions of prospective customers. **What do you dislike about Yahoo AdTech DSP?** It is extremely difficult to control which sites your advertisements are appearing Gemini literally does not show you where your advertisements are. The interface is very buggy and almost as effective as it could become. Constantly select a period longer than a month and this is very annoying. Google is not a popular, so the foot traffic will be very low. I've in no way gotten 1/2 the traffic I can get from Google, but I suppose which why the price will be so low. **Recommendations to others considering Yahoo AdTech DSP:** Lack of openness prevents me through motivating others to obtain this software program. Right now there are no test intervals, so there will end up being no motivation to try the program out. This particular program is similar in order to Bing's services. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are reaching customers outside of our own usual demographic. Our growth has quickly grown, due to all of the publicity Yahoo has provided all of us with. The cost per click on on feature permits instant outcomes. Customer demand provides enhanced, but I would choose the higher traffic. ### 29. Easy to use DSP with all that you would need **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2019 **What do you like best about Yahoo AdTech DSP?** The ease of use mostly however there are some options that are not in intuitive places **What do you dislike about Yahoo AdTech DSP?** Some options are not in intuitive places to find them **Recommendations to others considering Yahoo AdTech DSP:** It'll give you everything you need for a DSP in terms of settings and options however it doesn't appear that you can do geo-fencing of a location lat/long which is needed. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Available inventory for certain media buys ### 30. Great for Concise Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2019 **What do you like best about Yahoo AdTech DSP?** This is a great DSP to use and the breakout of all the different settings that can be applied are laid out in a great easy to understand way **What do you dislike about Yahoo AdTech DSP?** With all the settings being one after the other it would be nice to have them grouped based on some hierarchy or umbrella they fall under **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** DSP helps us reach our desired audiences ### 31. Yahoo Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2019 **What do you like best about Yahoo AdTech DSP?** The news articles that are displayed, I like the layout of the advertisement software. It’s very informative and easy to read. **What do you dislike about Yahoo AdTech DSP?** I don’t like the limit on how much I can view in one day, it’s not enough. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** It helps the currency part easier ### 32. Good in US - bad in Europe but customer service is the best so far **Rating:** 3.5/5.0 stars **Reviewed by:** Yum Y. | Freelance Marketing Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2018 **What do you like best about Yahoo AdTech DSP?** They have search, native and video ads in their portfolio. Search has the same inventory as bing. So no need to do anything there. **What do you dislike about Yahoo AdTech DSP?** Native is over complicated and you cant even exclude for example mobile traffic by default but just reduce the bid ( e . g. as low as - 800 % from your standard bid ) . They even say that mobile traffic is really bad and that you should exclude it **Recommendations to others considering Yahoo AdTech DSP:** For search use google and bing . you really do not need yahoo for that. Rather concentrate on native ( which is quiet difficult to set up and let it function properly ) . When starting a new native campaign there are different different ad space categories - 1 A & 1 B , 2 A and 2 B and 3 A and 3 B 1 is their direct and best inventory 2 is on direct partner websites - quality is no as good as 1 3 is inventory on 3 rd party websites - quality is not very good Again you can prioritize by different bid adjustments. I would recommend to concentrate on 1 A and 1 B . The inventory is the best avaibale and further reduce mobile and tablet traffic. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Retargeting & native to re - / acquire customers on yahoo websites and sometimes with extra budgets you get really great video ads in the mix . ### 33. BrightRoll Ad Exchange is comprehensive ad exchange with advanced targeting parameters **Rating:** 4.5/5.0 stars **Reviewed by:** Shreyans P. | Corporate Development + Venture Practice Lead, Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2018 **What do you like best about Yahoo AdTech DSP?** BrightRoll is very easy to use and provides comprehensive analytics. It offers advanced targeting parameters and the video advertising software system is best in class. **What do you dislike about Yahoo AdTech DSP?** BrightRoll's integrations with third party data sources are not the strongest in the industry and their reporting also needs support. **Recommendations to others considering Yahoo AdTech DSP:** The BrightRoll Ad Exchange has been extremely powerful in bringing excellent video demand to publisher partners. Their demand has filled above industry standards, and they provide great access to networks while supporting a wide variety of ad formats. Their out-of--the-box integrations with third party providers are also best-in-class. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** The business problems that I have solved with BrightRoll includes determining the optimal area of the market to invest additional market and advertising spend, in order to increase overall revenue and profit growth. I am also able to best extend the reach and scale of my ads. ### 34. One of the best DSPs to use **Rating:** 4.5/5.0 stars **Reviewed by:** Alvi A. | Paid Search Associate, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 02, 2019 **What do you like best about Yahoo AdTech DSP?** Brightroll DSP is extremely easy to use and the certifcation process teaches along the way. **What do you dislike about Yahoo AdTech DSP?** Lacks some of the functionality of other DSP's out there and can only be used with its walled gardened partners. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Real time bidding of advertisement space ### 35. Powerful and intuitive DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2018 **What do you like best about Yahoo AdTech DSP?** Really easy to upload creatives and tagging. Brightroll makes building campaigns and line items a breeze. It's pretty intuitive. I like the ability to save settings template (new feature) which saves me a lot of time when building out multiple line items. I like the ability to create custom audiences and get a live scale prediction. The customer service is excellent, if there were any issues, it would get resolved within a reasonable amount of time and with a lot of communication in the interim. **What do you dislike about Yahoo AdTech DSP?** There are a lot of glitches, sometimes changing my settings without my knowledge (viewability, brand safety, etc). It's also inconvenient to have to submit a negative keywords list to DSP administrators every time I want to incorporate it in a campaign (vs. being able to manual add negative keywords or keyword list). Also, some lines tend to over pace (over 100%) alot. **Recommendations to others considering Yahoo AdTech DSP:** Utilize the team for learnings and reach out to admin for any issues or further clarification. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Building digital media campaigns for advertisers ### 36. Low cost, low traffic **Rating:** 2.0/5.0 stars **Reviewed by:** Danielle N. | Administrative Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2018 **What do you like best about Yahoo AdTech DSP?** Yahoo makes it easy to get your message in front of a large audience of engaged clients across devices, partners, and properties with proven advertising solutions that drive results. It's a great resource for people to find you and that's the main goal for me. I like being able to reach customers who don't use Google or Bing. Yahoo advertising is extremely simple to use and follow. The exposure connects you to millions of potential customers. **What do you dislike about Yahoo AdTech DSP?** It is extremely difficult to control which sites your ads are appearing Gemini literally does not show you where your ads are. The interface is quite buggy and nearly as effective as it could be. I can't choose a period longer than a month and this is very annoying. Yahoo is not a popular, so the foot traffic is very low. I've never gotten 1/2 the traffic I can get from Google, but I guess that's why the price is so low. **Recommendations to others considering Yahoo AdTech DSP:** The lack of transparency prevents me from encouraging others to purchase this software. There are no trial periods, so there is no motivation to try the program out. The program is similar to Bing's services. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are reaching customers outside of our usual demographic. Our growth has quickly grown, because of all of the exposure Yahoo has provided us with. The price per click feature allows for immediate results. Customer demand has improved, but I would prefer a higher traffic. ### 37. Lacks a lot of Functionality **Rating:** 2.5/5.0 stars **Reviewed by:** Dana B. | Online Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Yahoo AdTech DSP?** If advertisers are interested in native ads Gemini is definitely a must as it's one of it's strength and definitely allows to reach a larger audience. Search only makes up a small % of overall volume and it's rather disappointing how limit it is with no opportunity to scale. There have been a lot of changes on the Yahoo side and it's clear that Yahoo Search certainly is not a priority for the company. **What do you dislike about Yahoo AdTech DSP?** The UI lacks a lot of functionality and audience is very limited. Since there is no offline editor available it's rather difficult to optimize campaigns. If you limited your campaigns to Yahoo Search only your reach is extremely limited and does not compare to any of the other engines (less than 3% of overall share). Some verticals are still completely "owned" by Bing (Microsoft is serving ads on Yahoo.com) and it's impossible to scale volume. **Recommendations to others considering Yahoo AdTech DSP:** Yahoo Search does have a very limited audience at least for the B2B verticals we are targeting, however, I think there is a lot of opportunity with Native advertising - a product that Yahoo has been pushing for a while. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are using Yahoo advertising as a paid acquisition channel, though volume is extremely limited. ### 38. Quick and simple **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2018 **What do you like best about Yahoo AdTech DSP?** I love it’s timely designs, and how quick it is to navigate. **What do you dislike about Yahoo AdTech DSP?** Somewhat outdated at times, better to keep up with trends. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** It helps a lot in all aspects of my job. ### 39. Easy to use - great tool for driving traffic. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2018 **What do you like best about Yahoo AdTech DSP?** Yahoo! Advertising makes it easy to reach our intended target without breaking our advertising budget. It is easy to use and we can easily create multiple campaigns to test out what is working best for us. We can track results and make changes to the advertisements as needed. **What do you dislike about Yahoo AdTech DSP?** Our target market doesn't only use Yahoo search so we have to advertise on other mediums as well. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Reaching a target audience we may not be reaching with other tools. Yahoo! reaches a specific target market for us and allows us to easily set up ads. ### 40. Innovative Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2018 **What do you like best about Yahoo AdTech DSP?** It's not like the other ad platforms, the interface is simple and easy to use, creating graphic ads is a breeze. **What do you dislike about Yahoo AdTech DSP?** I got hung up on some analytics reporting. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Native ads weren't on our radar before, now we focus on customer centric, appealing ads. Both visually and within the copy. ### 41. effective tool for programmatic campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Shayna L. | Associate, Integrated Investment, Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Yahoo AdTech DSP?** the gemini platform allows for niche targeting; oath works closely with teams to ensure everyone is on same page **What do you dislike about Yahoo AdTech DSP?** complicated platform to use initially; have to be patient and invest the time in understanding it **Recommendations to others considering Yahoo AdTech DSP:** develop a relationship with a rep to understand all specs of the platform **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** programmatic campaign management ### 42. Yahoo Gemini is a platform like none other **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2018 **What do you like best about Yahoo AdTech DSP?** It allows you to show both text and display advertisements to specific locations and audiences around the world. The platform and dashboard in which you operate in is fairly simple to use and understand. **What do you dislike about Yahoo AdTech DSP?** If there were more options to target specific audiences that would be helpful. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** In my previous organization, Yahoo Gemini was used for both promoting brand awareness and also performance marketing within multiple sectors including mortgages and life insurance. It was used alongside a host of other digital channels including SoMe and Paid Search. ### 43. Lot of inventory and options but tough to back out CPAs **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Yahoo AdTech DSP?** I like the massive amount of inventory available with Yahoo and Brightroll across a number of different exchanges. There are also a lot of audience targeting options and other ways to segment the users you are reaching that can be powerful. **What do you dislike about Yahoo AdTech DSP?** There is certainly a wealth of options with Brightroll but as a direct response advertiser, we have found it difficult for our CPAs to back out on their platform. This could be just too high of a rate being taken by the DSP or it could be that they aren't as good at detecting click fraud as other networks. **Recommendations to others considering Yahoo AdTech DSP:** Would start small and find things that work and then scale up from there. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are reaching our potential customers across a wide variety of exchanges and websites for remarketing and prospecting. ### 44. Great Digital Marketing Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2018 **What do you like best about Yahoo AdTech DSP?** It is financially viable in terms of spend. It is so streamlined and easier to use. **What do you dislike about Yahoo AdTech DSP?** Not a lot of information with analytics. There is no invoice or receipt. Your credit card is charged using thresholds. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Yahoo Gemini is used by the marketing department for the entire organization. It is one of many tools we use in our digital marketing efforts specifically SEM and Display Marketing. We use Gemini for Service Line marketing. We also use Gemini for branding. ### 45. Helpful **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2018 **What do you like best about Yahoo AdTech DSP?** It is easy to understand and use and helpful **What do you dislike about Yahoo AdTech DSP?** Nothing to dislike,love everything on this **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** No issiues ### 46. SEO Marketing using Yahoo **Rating:** 3.0/5.0 stars **Reviewed by:** Linda V. | Director, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2017 **What do you like best about Yahoo AdTech DSP?** Ease of use in using Yahoo has made SEO marketing for some sites I am working on more pleasant, although I have found that there are some glitches that Yahoo needs to work on to make things easier for people trying to utilize free avenues to market. **What do you dislike about Yahoo AdTech DSP?** I don't have any real qualms to gripe about except on something unrelated which is their Yahoo messenger, which did not run smoothly, if at all sometimes. t did not synch well with phone users so when I wanted to view people using my phone to hire, it was not possible. **Recommendations to others considering Yahoo AdTech DSP:** more incentives should be in place to market to small businesses e.g. trial periods so that people are motivated to try it out **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** I saved money from implementing free ways to advertise. ### 47. Great cost, great product **Rating:** 4.0/5.0 stars **Reviewed by:** Brendon O. | Supervisor, Social Media & Entertainment // AT&T Entertainment Group // Freelance, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2018 **What do you like best about Yahoo AdTech DSP?** With yahoo I can get my campaigns to a large amount of people and Yahoo is a great and easy product to use. **What do you dislike about Yahoo AdTech DSP?** The interface can be buggy at times, but overall I am happy with yahoo. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are able to specialize what consumers we wanted to go after and why, and Yahoo has taken it to the next level. ### 48. Not Worth Using for Native Advertising **Rating:** 1.5/5.0 stars **Reviewed by:** Adam V. | SEM & Paid Social Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2017 **What do you like best about Yahoo AdTech DSP?** There's no doubt that Yahoo! has a large network of quality online website and app inventory to choose from and the campaigns I did run generated a strong CPA. **What do you dislike about Yahoo AdTech DSP?** My biggest issue with Yahoo! (and this applies primarily to their Yahoo! Gemini native advertising platform) is the lack of transparency. You literally cannot see which websites your ads are appearing on. This was a huge issue for some of the clients I worked with who wanted us to be able to blacklist specifics sites (such as Brietbart) or ensure that their ads didn't appear on controversial placements in general. Not only was this not possible through Yahoo!, but I could not even tell the client what specific websites their ads WERE appearing on. In one phone call with a Yahoo! rep, the individual literally could not even tell me how many websites were in the Yahoo! Gemini inventory network ("probably more than thousands. But I don't know for sure"). I also found the interface itself a little buggy and not as a intuitive as some of the other platforms out there. **Recommendations to others considering Yahoo AdTech DSP:** Despite generating some strong CPAs and CPCs, the lack of transparency with ad inventory is ultimately what prevents me from recommending this platform. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Online marketing (primarily native image and video advertising). The campaigns I ran did generate some strong results, but the lack of control and transparency with ad inventory is why I'm no longer using the product at my agency. ### 49. Yahoo does everything for you. **Rating:** 4.0/5.0 stars **Reviewed by:** Popescu E. | IT Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2018 **What do you like best about Yahoo AdTech DSP?** Yahoo does everything for you. It enables you to utilize their per click function about information and apply it to your item and industry. It additionally enables you to redo it on the off chance that you know where and what you need to do. **What do you dislike about Yahoo AdTech DSP?** Nothing really. There are no dislikes from me. **Recommendations to others considering Yahoo AdTech DSP:** On the off chance that you've utilized bring promoting or a nearby contender you'd be acquainted with how it functions. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We can set all like parameters, and specifically market to our focused on clients. We additionally utilize the examination to discover individuals we wouldn't target however look for things in our industry. ### 50. My opinion of Yahoo **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2018 **What do you like best about Yahoo AdTech DSP?** The easy to understand how its broken up into 2 main categories. Search – Ads in Yahoo search results. Native Advertising – similar to display advertising, ads are placed on sites throughout Yahoo’s partner network. **What do you dislike about Yahoo AdTech DSP?** As of now you can’t import Bing Ads campaigns, but our rep said this was on the list for future improvements. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Common features in AdWords and Bing Ads, such as ad extensions, are only available in Gemini via their Bulk Edits process. Unfortunately, this process requires downloading a 51 column CSV and manipulating it referencing the protocol outlined in their bulk edits schema objects and field guide. ## Yahoo AdTech DSP Discussions - [What is a DSP programmatic?](https://www.g2.com/discussions/what-is-a-dsp-programmatic) - [What do Verizon media do?](https://www.g2.com/discussions/what-do-verizon-media-do) - [What is DSP in media buying?](https://www.g2.com/discussions/what-is-dsp-in-media-buying) - [What is Verizon Media DSP?](https://www.g2.com/discussions/what-is-verizon-media-dsp) - [Will customer service be fixed?](https://www.g2.com/discussions/50138-will-customer-service-be-fixed) - 1 upvote - [View Yahoo AdTech DSP pricing details and edition comparison](https://www.g2.com/products/yahoo-adtech-dsp/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-19+08%3A53%3A58+-0500&secure%5Bsession_id%5D=d01fcee5-5da4-40c7-8d44-5a63733068a3&secure%5Btoken%5D=70c0a9e8ea47ff0096f8b0418516c67e87748f4766a3f76c72c358a870686ac1&format=llm_user) ## Yahoo AdTech DSP Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Yahoo AdTech DSP Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (162 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (861 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews)