# Criteo Commerce Growth Reviews **Vendor:** Criteo **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 3.8/5.0 **Total Reviews:** 241 ## About Criteo Commerce Growth Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. ## Criteo Commerce Growth Reviews ### 1. Scalable, Efficient, and User-Friendly for Retail Expansion **Rating:** 4.5/5.0 stars **Reviewed by:** Ritik S. | Senior Analyst | Competition and Market Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Criteo Commerce Growth?** I find Criteo Commerce Growth very useful for campaign building, especially for long tail clients. I like the scalability and speed of the sales features which are completely awesome. I enjoy the ability to reach out to the right audiences, especially for retail, and appreciate the vast retail audiences it offers. The AI is a highlight for me—it’s built on billions of commerce signals providing highly valuable audiences. I love how it refines targeting and helps find the right audience geographically. The AI and performance marketing aspects are great for creating campaigns and managing them independently. Finally, I really appreciate the support from the internal team. **What do you dislike about Criteo Commerce Growth?** NA **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Criteo Commerce Growth helps reach the right audiences, enhance targeting through AI on commerce signals, and manages campaigns efficiently. The sales service and vast retail audience support performance marketing and geographical targeting effectively. ### 2. Really Frustrated with their platform and support **Rating:** 1.0/5.0 stars **Reviewed by:** Jonathan W. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2024 **What do you like best about Criteo Commerce Growth?** Easy enough to connect feed and prep ads **What do you dislike about Criteo Commerce Growth?** I have had nothing but issues with the onboarding, billing and lack of respectable customer support. i used them many years ago and they have fallen so far in regards to this. It has been overwhelmingly frustrating to dal with, and despite a modest spend, Im forced to stop our campaigns because of it. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** ease of dynamic remarketing campaigns ### 3. Limited in capability **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Criteo Commerce Growth?** The platform is relatively easy to use and is simple when navigating between pages and sections. Retargeting campaigns do perform well. **What do you dislike about Criteo Commerce Growth?** Criteo is limited in it's capabilities for product feed segmentation and reporting on the performance of those products. Additionally, they claim to offer CTV, but it is not done in platform, therefor providing no direct insight into the campaign while it is running. Prospecting campaigns tend to perform poorly. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Criteo has not been able to meet us where we are growing. The only solution we use them for at this point is dynamic product feed retargeting. ### 4. Good Platform for customer aquisition with Dynamic Ads **Rating:** 4.5/5.0 stars **Reviewed by:** Subhash A. | Senior Executive - Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Criteo Commerce Growth?** The dynamic catalog is a good tool to use. Also criteo audience cohorts are good when it comes to targeting. Similar audience is good for new customer aquisition **What do you dislike about Criteo Commerce Growth?** The UI of the platform is not good. Accessing the campaigns and creatives is difficult when you compare it with traditional marketing platforms like Facebook and Google. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** New customer aquisition and similar audience targeting helped a lot in identifying new users who are relavant. The different creative dimensions helped in getting visibility in various placements. ### 5. "Customer Success" Team is a Waste of Time and Energy. Absolutely Useless. **Rating:** 0.0/5.0 stars **Reviewed by:** Jillian M. | Senior Manager, Performance Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2021 **What do you like best about Criteo Commerce Growth?** When the ads run, they've been successful. (This was before many data privacy regulations) **What do you dislike about Criteo Commerce Growth?** Literally can't spend money because the "Customer Success" Team won't fix catalog issues on their end. After sending countless videos to them over and over again and them taking days to respond with something we've already tried or some irrelevant help article, it's still not resolved. Just a complete waste of time. This isn't our first issue with them. In the past, we've tried to launch a new campaign, get an explanation on why our feed quality suddenly dropped and tried to get info about expanding our program to international markets. Each issue took 5 months to 'resolve'. The resolve for most of those issues was that we missed the marketing window and dropped it. One very simple example of this was it took months for them to connect us to their APAC team so we could run ads in China. When we finally got on the call, they gave us information on how to launch ads in Japan. When I pivoted the meeting back to China, they said they don't operate there. Wasted months where we could have scoped out another vendor. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We're trying to dynamically remarket price drops for airline routes users have previously searched for. The benefit would be to get this pricing in front of them while they're scouring the web. Problem is, we can't get anything to work. ### 6. Review for HoolLogic **Rating:** 4.5/5.0 stars **Reviewed by:** JUAN DAVID G. | Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Criteo Commerce Growth?** It is an excellent tool to increase the visibility of our company's products in online stores and applications, helping us to sell more. **What do you dislike about Criteo Commerce Growth?** It is excellent for promoting and increasing visibility, however, there are some features that could be improved to make it a much more complete platform and a better experience. **Recommendations to others considering Criteo Commerce Growth:** It is an excellent platform for advertising products and services in online stores and applications, which helps improve visibility on different sites and this increases sales, gains a greater number of leads, and is an excellent option. It is versatile and has fair prices for what it offers. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** The problems that HookLogic has mainly helped with are increasing the visibility of our products and services online, especially in online stores. ### 7. Low Performance **Rating:** 3.0/5.0 stars **Reviewed by:** İrem . | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Criteo Commerce Growth?** it's very easy to set up, you can quickly create a campaign with a feed, a budget, and your goal. It has a very easy and understandable interface, the reports are very clear. **What do you dislike about Criteo Commerce Growth?** Performance is not consistent, one month is very good and profitable, the next month you cannot get the same result. Worst of all, there is no action you can take manually. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** In the travel sector, especially in pandemic conditions; and in the economic conditions in Turkey, it can be very difficult for the user to make a travel decision. We make this easy by using the Criteo retargeting solution. ### 8. One of the best advertising tool to go for **Rating:** 3.5/5.0 stars **Reviewed by:** Shubham S. | Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2021 **What do you like best about Criteo Commerce Growth?** HookLogic offers us a way to drive leads and convert them into customers. The way it provides our services to get placed in the marketplace is just awesome and this is why we are able to convert our leads into customers. **What do you dislike about Criteo Commerce Growth?** So far what we are using, we haven't any complaints but it would be a lot better if they fix their software in favour of beginner-friendly. Sometimes we are really confused about how to use some tools in it. **Recommendations to others considering Criteo Commerce Growth:** It is a good software to go far. I'm sure that your search for a good advertising tool will end here. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** It's a really good AI that helps us to target many services like campaign management, Leads targeting. We are usefully targeting our leads through search optimisation. ### 9. You can easily find your website users **Rating:** 4.0/5.0 stars **Reviewed by:** Meltem A. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Criteo Commerce Growth?** Retargeting system is working very well than competitors. It has different display modals. In my company we use price banner modal.I think this banners performans best **What do you dislike about Criteo Commerce Growth?** Panel is not strong about uı, ux. Panel design chance very often so it is not user friendly. It could have more various model of advertising because new compatitors become. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** It helps more conversion ofcourse. When we start use criteo our conversions increased. Constantly reminding your users of your company. If we could not use criteo we could not reach our potential customers. ### 10. Worst support staff I've ever encountered for such a well known company **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2021 **What do you like best about Criteo Commerce Growth?** The metrics and dashboard are easy to get insights. **What do you dislike about Criteo Commerce Growth?** They used to have more helpful support that showed you how to set up the tool and make sure it was working properly. They have changed to email-only support and provide extremely weak feedback into setup and campaigns. For such an enterprise-level company, it's unfathomable they wouldn't invest so little in support. There are tools that cost a fraction of what Criteo does and have phone call support 7 days a week. Olivia Mills especially is one of the worst support agents out there, providing only articles and ambiguous insights into why our campaign wasn't functioning. It was such a bad experience after 3 emails that we've decided to find another tool because I know exactly how back and forth emails go with a support agent who just sends you articles and vague answers. Complete waste of time without getting anywere. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We were trying to retarget our 600k visitors and managed to show our ads to 150 people instead. There we're no answers provided as to why we couldn't show our ads to 600K users after having the pixel installed for 6 months. ### 11. Great For eCommerce Product Retargeting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Criteo Commerce Growth?** I like how low-maintenance Criteo is. Once you plug in your catalog feed, the ads will always stay up to date automatically. And Criteo sends me email recommendations on optimizations to make. **What do you dislike about Criteo Commerce Growth?** It can be challenging to get help and technical solutions from their customer support team. There is a chat feature that you can use, but they have a slow reply time and don't always provide you with a solution. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We are running Google Smart Shopping display retargeting ads, but it seems like Google doesn't have as much inventory as Criteo. Criteo retargeting ads show up more often on mobile apps as well, which helps us reach our remarketing audiences. ### 12. Advertise your product in a perfect way!! **Rating:** 4.0/5.0 stars **Reviewed by:** Mayuri G. | Purchasing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Criteo Commerce Growth?** Hooklogic provides the best support to get our product features in a marketplaces where exactly the customers are willing to buy. It gives perfect nice sales to the products and nice advertising platform. **What do you dislike about Criteo Commerce Growth?** Complex interface can lead to some confusions. You need to be very patient to see the results. Hooklogic should build the logic in such way that customers should not wait more. So that improvement is awaited. **Recommendations to others considering Criteo Commerce Growth:** Get hooklogic if you are struggling to sell your products on walmarts.com or have a huge competition **What problems is Criteo Commerce Growth solving and how is that benefiting you?** It provides the search campaign to our products which results in increasing gains of profit. The advertisement campaign leads more platform to get our product features. It finds and targets the users very tacticaly so miss ratio is very less. ### 13. Functional and effective for retargeting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Criteo Commerce Growth?** There is a major focus on click attributed sales **What do you dislike about Criteo Commerce Growth?** I wish there was more direct support for questions **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We used criteo for banner ads for our retargeting strategy ### 14. Good Criteo Marketing About **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Criteo Commerce Growth?** The Criteo build works really fast and is reliable. You can use your high-budget performing ads here and earn serious income. Customer service is very fast and solution oriented. **What do you dislike about Criteo Commerce Growth?** We cannot do ad optimizations directly from the panel. which forces us to contact customer service. If this issue is resolved, simpler and faster optimizations can be performed. **Recommendations to others considering Criteo Commerce Growth:** criteo is a great retargeting collaboration option that works fast and easy. they have a panel that can be used for all sectors and is easy to use. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** With criteo, we can perform all of our remarketing and retargeting campaigns for different sets, different brands and different products in a single account and generate revenue. ### 15. HookLogic **Rating:** 4.0/5.0 stars **Reviewed by:** Faith E. | Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Criteo Commerce Growth?** What I like best about this place is that it's very easy to use and easy to navigate **What do you dislike about Criteo Commerce Growth?** I haven't used HookLogic too long; I'm still relatively new. I haven't run into anything I disliked yet. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** I'm looking to drive traffic to my products. ### 16. Powerful solution for a premium brand **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Criteo Commerce Growth?** If your brand has a niche customer group, you should remind yourself to them, but in a smart way. This tool helped us to reach them without being anoying. **What do you dislike about Criteo Commerce Growth?** I know it's safe for GDPR to upload custom audiences, but i can't feel the same about out country's local laws because normally we shouldn't upload personal data abroad. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We reached our customers after we collect their data and websites shopping frequency was increased. We analysed and saw that audiance match was one of the most profitable channels. ### 17. The Best Sponsored Products Partner We've Had **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Criteo Commerce Growth?** Hooklogic is able to drive incremental sales for our business in a big way. They have the ability to be an always-on partner and drive results. **What do you dislike about Criteo Commerce Growth?** It will be interesting as to what happens when other retailers develop their own native advertising to help push promoted SKUs in their own environment. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Reach out to hand-raisers who are in-market for our product in the marketplace that they buy in. ### 18. 20% uplift with audience match **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Criteo Commerce Growth?** Easy to use the dashboard and track performance separately. you can add many lists to track them **What do you dislike about Criteo Commerce Growth?** We are pleased with this feature; it created additional revenue for our business. **Recommendations to others considering Criteo Commerce Growth:** If you are a customer of Criteo, you should give a chance to audience match. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We did not solve any problems; we created additional revenue and increased conversion rate. ### 19. Great for branding! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2021 **What do you like best about Criteo Commerce Growth?** Easy to navigate and come up with reliable marketing. **What do you dislike about Criteo Commerce Growth?** The website could be easier to navigate and could save and have more templates. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Helping streamline communication that somebody can use across platforms. ### 20. Excellent Product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Criteo Commerce Growth?** HookLogic is great for efficient campaign management. **What do you dislike about Criteo Commerce Growth?** The AI software can at time get confusing to understand. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Campaign management. ### 21. Good Alternative to Google Display - Interface Could Be Improved **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2020 **What do you like best about Criteo Commerce Growth?** Easy to setup with a single sitewide pixel and xml product feed. The ability to avoid mobile app traffic is easier than on Google Display, though it requires a Customer Service request (cannot be updated in the platform directly). Creating dynamic display ads is simple and intuitive. **What do you dislike about Criteo Commerce Growth?** There was a glitch in submitting my ads and launching the campaign that required more than a few emails with Customer Service. This was eventually resolved when they identified a glitch on their end, though I missed my campaign launch by 3 weeks. This could be a moot issue at this point, if the issue is resolved, though it speaks to a Self-Service platform that is still getting the bugs ironed out. Insight into frequency of ad serving could be improved - this is often a hidden data point with platforms (other than FB/IG). **Recommendations to others considering Criteo Commerce Growth:** It's worth a comparative test against other dynamic retargeting solutions, though be sure to export the inventory reports to see where exactly your banners appeared. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We were looking for an alternative to Google Display and Facebook for retargeting site visitors. Criteo seems able to avoid the "junk inventory" better than Google. Also trying to avoid mobile app traffic, which Google is frustratingly difficult to avoid. ### 22. Targeted Customer Acquisition **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2020 **What do you like best about Criteo Commerce Growth?** Easy to use interface to target specific personas The images are dynamically picked from the website. You can start with any budget Bidding is open and any frauds are automatically detected **What do you dislike about Criteo Commerce Growth?** More targetted attributes like a specific location/city More options to upload different sizes of images and GIF files. **Recommendations to others considering Criteo Commerce Growth:** WHen your customers are not found everywhere and into niche markets, this helps a lot. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Acquiring customers from a specific set of audience. Faster sales pipeline buildup. ### 23. Senior Digital Marketing Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Criteo Commerce Growth?** The sources for traffic are top notch. We've been able to make our retargeting campaign work from a last click perspective, which is very difficult given the upper funnel nature of display. We've worked with others in the industry, and have walked away because we haven't seen the performance, we've seen with Criteo. **What do you dislike about Criteo Commerce Growth?** The UI isn't completely intuitive, but the enhancements made lately, have made them better. Would like more visibility into the data, and be able to slice and dice the data more easily in the UI. **Recommendations to others considering Criteo Commerce Growth:** We tested pretty much every other platform, and haven't seen as good of performance as Criteo. I think Criteo should be in your top consideration set when deciding between platforms to run your display media. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We're able to reach users who've been to our site, but bounced, in other places across the internet. ### 24. ROI-driven Dynamic Retargeting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Criteo Commerce Growth?** We achieve the highest return with Criteo solutions. We're able to adjust bids in an instant, but also have our rep monitoring our account. Also, Criteo has built out more sophisticated reporting allowing us to see placements and product-level details. This helps us modify our product feed and campaigns. **What do you dislike about Criteo Commerce Growth?** It would be nice if Criteo offered dynamic retargeting templates that inserted products dynamically, but allowed advertisers to have a larger brand presence in the banner. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Converting new users on our site into customers. Criteo helps close the sale in both key and growing markets. ### 25. Most reliable retargeting platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2020 **What do you like best about Criteo Commerce Growth?** Criteo is the most advanced retargeting platform. They are innovative and provide lots of quick and reliable support. They also have low costs and have a CPC model so lots of added value impressions. **What do you dislike about Criteo Commerce Growth?** They do not have the best blacklisting capabilities. The clients are not happy that they see themselves on content like politics. **Recommendations to others considering Criteo Commerce Growth:** If you want a great retargeting platform that is the best in class, use Criteo. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We are reaching consumers once they visited the site multiple times to get them to convert. The benefits is that this is at a low cost as it is a CPC model. They also have great dynamic creative capabilities. ### 26. Dynamic automated advertising **Rating:** 3.5/5.0 stars **Reviewed by:** Ivan E. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2020 **What do you like best about Criteo Commerce Growth?** The dynamic campaign creation is a boosting tool to reach a high amount of customers. In the tab dashboard we check the continuing advertising projects and that's easily possible also on the mobile device. **What do you dislike about Criteo Commerce Growth?** Retargeting isn't fully operational and doesn't work always correctly when we try to find the automated campaign products with the search engine. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Management of our current advertising campaigns. Automatically reporting and creation of campaigns with translations and available on every device. The designing and content management of campaigns is greatly programmed - so it's very easy and goes fast to introduce new and existing campaigns and check the reach of every project. ### 27. Decent retargeting, but poor UI and basic visibility **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Criteo Commerce Growth?** Easy-to-develop product feed and inventory **What do you dislike about Criteo Commerce Growth?** Self-serve UI is very limited and buggy. Cannot even do the basics such as pause ads or see which ads are running. The account managers need to go back to their tech team to verify ad status, including if ads are truly paused. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Retargeting visitors to the site ### 28. Not Enough Data **Rating:** 3.0/5.0 stars **Reviewed by:** BJ S. | Digital Marketing Manager, Sports, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Criteo Commerce Growth?** Campaigns drove high volume of traffic, almost instantly. But traffic dipped after UTM tracking was installed by Vendor Support Team. Then the campaign began sending traffic to a site that wasn't ours. **What do you dislike about Criteo Commerce Growth?** The inability to manually manage UTM and Analytics parameters. The second I requested a change, things went haywire. And to-date, over one week after making the request, the campaigns still aren't reporting correctly. But they are serving. And the support team issued a credit for underperformance. **Recommendations to others considering Criteo Commerce Growth:** Make sure you start with a limited budget and ensure that your tracking is set up properly for effective testing. Otherwise, the campaigns don't report information, like SOURCE, MEDIUM, CAMPAIGN, etc. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Upper-Funnel Traffic, list building, remarketing growth. Iv'e seen better on-site engagement metrics than our alternative upper-funnel efforts. As I'm unable to track behaviors, like Email Sign-ups, for ex.. that I DON'T want to optimize against, but do want to have visibility on, there have been additional limitations. Ultimately, I want this to drive on-site sales and only want the campaigns to optimize against that specific behavior. Thus, I can't track performance of Email sign-ups, or the campaign will optimize against that behavior, neglecting transactions. ### 29. Criteo tool to increase your income **Rating:** 3.5/5.0 stars **Reviewed by:** Stephen B. | Bachelor of Science - BS, Computer Science, Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Criteo Commerce Growth?** I love that it has an easy-to-use interface, it speeds up navigation and campaign management. It also has an excellent support team, which helps a lot to solve problems and optimizations. Optimization objectives include CPC, COS and others. **What do you dislike about Criteo Commerce Growth?** I dislike that the platform is prone to interruptions and publishes ads with pixelated images. Therefore the platform cannot guarantee that the same product is not constantly included in the same creativity. On the other hand the user interface is not as useful as we would like. **Recommendations to others considering Criteo Commerce Growth:** It is the perfect marketing tool for the B2C industry, usually for the e-commerce industry. As I have sometimes seen Criteo ads on Facebook, as marketing people it is not necessary to run a campaign on Facebook. Product Ads looks great with prices, discount codes and obviously helps convert those customers who leave the website. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Criteo we are using it for entrepreneurial redirection for one of our e-commerce clients, it helps us point out several websites, including facebook, in terms of displaying product advertisements. Next of the redirection ads is minimal and is supporting us to use the marketing budget more efficiently. ### 30. Great company to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Paweł W. | Secom united, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2019 **What do you like best about Criteo Commerce Growth?** We have an in-house PPC team and we were never able to get similar ROAS effect as Criteo is providing. Account managers are also very helpful - last year we had the idea to use criteo for some specific action and our account manager help us to set-up everything and later sends report about how it affected performance **What do you dislike about Criteo Commerce Growth?** We don't know where are our ads are shown also there is a gap between what criteo and FB,GA is showing in terms of revenue attribution **Recommendations to others considering Criteo Commerce Growth:** I think its the best solution if you are UE based company: easy set-up, clear cost account manager who really knows the product. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We are operating in a couple countries and we needed to do automate part of our PPC efforts because there were to mutch job in optimization. With criteo we can focus more on first-time visitors and site optimization rather than looking for a way to make our ads profitable in each market. We don't have to worry about retargeting and optimization, design, etc it just working so we can focus on different things. ### 31. Hands Off, Performance Driven **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Criteo Commerce Growth?** The ability to effectively target customers, manage on a performance basis and keep products at the front and center without major time commitment. **What do you dislike about Criteo Commerce Growth?** Criteo is moving towards more of a self-service model; I don't disagree with the strategy but it is possible that some clients may not like this approach. I also don't love the Facebook integration, meaning it's probably best to manage that yourself. **Recommendations to others considering Criteo Commerce Growth:** Ask about their long-term service model. Ask about where your account size fits in their portfolio Decide if you want to do your own Facebook targeting as they lack granularity Ensure your creative director is okay with their templates (ensure they show you banners, video ads, social ads, audio used, etc as they have a ton of formats they don't make easy to see!) **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Strong cross-device and cross-channel targeting of customers. Ability to target, exclude or bid differently on multiple customer types. ### 32. Criteo Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2020 **What do you like best about Criteo Commerce Growth?** The design and automation of the ads are industry leading. The team is very supportive. The feeds are well kept. The backend of the paltform is easy to use **What do you dislike about Criteo Commerce Growth?** To many ads shown in other to back into a CPC model. Sometimes numerous of the same ads on the same page. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Solid ROAS program with a quick and easy go-to-market. It's a very simple program with tons of positive ROI and benefit. ### 33. I've had a great experience in the launch of my campaigns in Criteo. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Criteo Commerce Growth?** I like the support the best and working with the people at Criteo. They are very knowledgeable and quick to respond to questions. **What do you dislike about Criteo Commerce Growth?** I disliked the initial transition from the person I talked to about transferring to Criteo for a retargeting platform to the person I now talk to on my campaign strategy. It seemed a little messy and information wasn't transferred properly between the two people. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** To get people to convert more frequently on the retargeting ads. Dynamic retargeting allows people to see the products and not just a branded static image - so conversions happen more often due to this. ### 34. Better than the rest **Rating:** 4.0/5.0 stars **Reviewed by:** Jeff L. | Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Criteo Commerce Growth?** Easy to use platform and results based more on last click than view-through **What do you dislike about Criteo Commerce Growth?** Push too hard sometimes and seem to have difficulty understanding our business model. Getting there **Recommendations to others considering Criteo Commerce Growth:** Make sure you understand your business model and clearly let the Criteo team know what that is. They will not know unless you tell them **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Last click revenue and attribution ### 35. Total control over your campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Criteo Commerce Growth?** The most exciting thing about Criteo is i'm able to to have full control of my campaign and see reports while having a managed campaign. Everything has to be approved by me before changes are done and no ridiculous fees. **What do you dislike about Criteo Commerce Growth?** Unfortunately, the amount of pixels is the thing i dislike, i'm still not able to get the tracking sorted. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** I spend a lot of money on direct buy and i'd like to capitalize on the customers that didn't convert. Being able to show my ad to a targeted person again is very beneficial. ### 36. Solid Platform, Good Support Team, Non-transparent mangement fees **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Criteo Commerce Growth?** Criteo makes it easy to determine spend levels based on a target ROAS. Their support team is great at helping clients manage their budget and make adjustments as needed based on current CPCs vs effect on impressions. **What do you dislike about Criteo Commerce Growth?** Much of the CPC is used up in their management fees vs actual media spend. They do not break this out in detail but general info can be found in their quarterly reports (they are a public company). **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Criteo makes it easy to scale lower funnel marking. Their ROAS is what you would expect from this type of media (9:1). However, we have found greater success in working directly with Google on retargeting thru GDN. Not as much reach as Criteo, but more $ being used towards media to drive higher ROAS. ### 37. Criteo Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Criteo Commerce Growth?** I love the ability to pipe in a product feed for easy ads. This makes price very easy to be up to date on a daily basis. **What do you dislike about Criteo Commerce Growth?** I dislike the limited creative ability in ads. I'd like our ads to be more visual appealing which would draw the user's eye more to the ad. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We are working to get customers back to our site based on our low cost products. We have seen customers come back to the site and make purchases ### 38. Boosted ROAS. Didn't do any favors to brand image. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Criteo Commerce Growth?** Self service platform is easy to navigate. Set-up to launch was painless - once we had tagging set on the Magento2 Back-end **What do you dislike about Criteo Commerce Growth?** Tagging was more painstaking than anticipated requiring development resources it shouldn't, mostly do to Mageno upgrades required to be compatible. Not much we can do to enhance the branding. Blinky, flashing ads work in retargeting. The billing department was a pain in the rear. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Rapid test and deploy has resulted in higher ROAS ### 39. Gets the job done, without many levers except budget **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Criteo Commerce Growth?** I like that after the work to get set up, your campaign can run status quo. **What do you dislike about Criteo Commerce Growth?** I don't like how there's not much room for testing new things, new updates to the ad units, betas to get into, etc. Also the new user interface (as of fall 2019) is not great. Setting budgets is more complicated than it has to be. **Recommendations to others considering Criteo Commerce Growth:** Criteo offers a large amount of ad space with an efficient algorithm for generating ads and getting clicks back to your site. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Getting users to come back to a luxury brand after they have been thinking about it helps boost our overall sales as well as sales attributed to Criteo. ### 40. Dynamic Remarketing Made Easy **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Criteo Commerce Growth?** Criteo is one of the easiest ways for us to setup dynamic remarketing for ecommerce stores. it is cost effective and extremely easy to setup, **What do you dislike about Criteo Commerce Growth?** Too little customization and self serve functionality. Inability to split test ad formats. No way to view stats by placements / domains. No way to manage or audit product feed. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Deploying dynamic remarketing across the web without the need for an agency or advanced DSP setup. ### 41. Excellent Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Criteo Commerce Growth?** If you prefer, their customer success team is willing to do white glove account management, which saves our company a lot of time and money. **What do you dislike about Criteo Commerce Growth?** Their retargeting product is excellent, their other products do not perform as well (to be expected) and some things are a little limited. But overall 9/10 **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Reach our customer audiences in an efficient and strategic way to maximize profit. ### 42. Criteo and The Great Courses **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Criteo Commerce Growth?** I currently on run image display ads with Criteo, but me and my Criteo rep didn't realize how great it would work. I run approx 4 offers a month and have a great ROAS. The next goal in 2020 is to launch dynamic ads. **What do you dislike about Criteo Commerce Growth?** The reporting and transparency. The data is broken up by campaign only. I work with Adroll and you are able to drill down into the campaign by offer to see how each offer is doing. I know Criteo is working on better reporting so I look forward to seeing how that works. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** N/A. Using Image Ads only ### 43. Results are great! Would recommend to any growing business. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Criteo Commerce Growth?** Easy control of reports and manipulation of reports. Integration validation was helpful and easy. **What do you dislike about Criteo Commerce Growth?** Occasionally results will be delayed under reports. **Recommendations to others considering Criteo Commerce Growth:** Re-targeting is a valuable tool in the marketing sphere. Criteo makes it easy and stress free! **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Following our potential customers across the journey on the web is a great way to keep our name in the back of their mind. ### 44. A Great Way to Dip Your Toe Into Display **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Criteo Commerce Growth?** Having a rep is really helpful so that you have support in managing your campaigns **What do you dislike about Criteo Commerce Growth?** It's a little black box so you don't have a ton of optimization insight **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We want to stay top of mind for our consumers and they help with this by putting our ads where they are ### 45. Easy to use, great service, lots of conversions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Criteo Commerce Growth?** We've had a consistently high amount of conversions since launching Dynamic Retargeting. It's been easy to use & track and our rep has been extremely helpful. **What do you dislike about Criteo Commerce Growth?** I wish we had a bit more control over the appearance of the ads, or better reporting on best performers. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Nothing as of now! ### 46. A Great Retargeting Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Criteo Commerce Growth?** Ease of use/user friendly UI. The ability to bid by CPC is hugely important to us vs CPM as some other platforms offer. **What do you dislike about Criteo Commerce Growth?** The new UI... I preferred the old version. Easier to use, less clicking around to get to the same data. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Cart and browse abandonment. ### 47. Lacks Transparency **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Criteo Commerce Growth?** Great scale initially. There wasn't a long ramp up. **What do you dislike about Criteo Commerce Growth?** Constant change of reps, lack of reporting transparency **Recommendations to others considering Criteo Commerce Growth:** Make sure the creative types that work for your company are supported by Criteo **What problems is Criteo Commerce Growth solving and how is that benefiting you?** the team is responsive and the ads are engaging ### 48. Criteo Dynamic Re-targeting is a new way to bring new business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2019 **What do you like best about Criteo Commerce Growth?** It's very easy to use. Customer support is quick to respond and we are able to make changes very quickly. We've also maintained a healthy return on ad spend which is always a great incentive for the client to spend **What do you dislike about Criteo Commerce Growth?** The only thing i don't like about criteo dynamic re-tartgeting is that there are some changes that require support team to work on. So instead of being able to make changes immediately, it can take a day or so for the change to happen. **Recommendations to others considering Criteo Commerce Growth:** Try it out! You'll see the benefits right away **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Getting new traffic and new converters to clients website. We've been able to keep return on ad spend so that is always positive. ### 49. Underpromised, overdelivered **Rating:** 5.0/5.0 stars **Reviewed by:** A Jawed K. | Chief Executive Officer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Criteo Commerce Growth?** Enable us to rely on them being conservative **What do you dislike about Criteo Commerce Growth?** its not 100% managed solution, there is still alot you have to do **What problems is Criteo Commerce Growth solving and how is that benefiting you?** retargeting from different sources. enabling retargeting from ads on pinterest. ### 50. Run ads and never expect support **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2019 **What do you like best about Criteo Commerce Growth?** I like the fact that you can get creative with the type of ads you want to run and you can customize the images **What do you dislike about Criteo Commerce Growth?** I hate the fact that it is impossible to get in touch with customer support. You can send 30 emails and wait days for them to reply. You can call every single location they have and all of them say the mailbox is full (they have dozens of locations). I am calling during business hours, leaving emails, and there is no other way to get ahold of someone there. The Criteo specialist team uploaded the wrong website feed to our account sending our customers to the wrong site, advertising the wrong products, and we're paying to all of this and getting dozens of calls and emails from angry customers. This is making us look terrible as a company and on our brand. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Right now this is only causing business problems and not fixing anything. ## Criteo Commerce Growth Discussions - [whats the best analytics software](https://www.g2.com/discussions/whats-the-best-analytics-software) - 1 comment, 1 upvote - [View Criteo Commerce Growth pricing details and edition comparison](https://www.g2.com/products/criteo-commerce-growth/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+08%3A17%3A19+-0500&secure%5Bsession_id%5D=fed22d34-407b-4bcf-a0cd-5ab66956616c&secure%5Btoken%5D=458057bc2962c4f01dfda7fc253fd4b83f3fd5b1987dc0b7e4e90239f71711e8&format=llm_user) ## Criteo Commerce Growth Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Criteo Commerce Growth Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (753 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (861 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (162 reviews)