# Roku OneView (formerly Dataxu) Reviews **Vendor:** Roku **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 3.8/5.0 **Total Reviews:** 86 ## About Roku OneView (formerly Dataxu) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. ## Roku OneView (formerly Dataxu) Reviews ### 1. Great platform for OTT buys **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Roku OneView (formerly Dataxu)?** The OneView platform is owned by Roku, so naturally it is a leader in the OTT space. We have had great success with out OTT campaigns and accessing Roku's proprietary data. **What do you dislike about Roku OneView (formerly Dataxu)?** Geo-targeting/geo-hashing can be very off base. We've run into many situations where we upload a geo-target and once we go back in to double-check it, it is in a completely different area. We also had a lot of issues in setting up audio PMPs over and over again with extensive troubleshooting and no solutions. While the platform excels at OTT buying, it is certainly lacking in the banner and audio space. **Recommendations to others considering Roku OneView (formerly Dataxu):** Since this DSP is owned by Roku it is a great OTT source, but if you are looking for a banner or audio solution, I would look around a bit. I wouldn't say they are the best DSP for those tactics. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Providing high-quality inventory at a lower cost for our clients, OneView is at the forefront of many OTT technologies. We love the flexiblity of having an in-house DSP that we can fully control the campaigns on our end instead of relying on a vendor to execute for us. ### 2. AEG TV on Roku advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Monetia S. | owner AEG TV ON ROKU **Reviewed Date:** September 03, 2022 **What do you like best about Roku OneView (formerly Dataxu)?** the platform allows me to advertise my platform on roku **What do you dislike about Roku OneView (formerly Dataxu)?** roku don't recognize all of roku networks **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** advertising ### 3. Best Programmatic Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Alyssa S. | Digital Campaign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Roku OneView (formerly Dataxu)?** I love that I can use Dataxu as my one-stop shop. Everything from OTT to display to contextual targeting to DOOH. I love how straight forward and simple it is to use. **What do you dislike about Roku OneView (formerly Dataxu)?** I dislike that if we want to integrate something such as an audience from a different platform we have to go through our rep and it's a whole process and takes up a ton of time. **Recommendations to others considering Roku OneView (formerly Dataxu):** Perfect platform for all programmatic advertising. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Dataxu offers everything we need and we try to use it to it's full potential. Everything is organized. It's simple. I can easily make changes to my campaign with a click of a button. ### 4. Intuitive Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Brian K. | Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2019 **What do you like best about Roku OneView (formerly Dataxu)?** I love the audiences scaling abilities with OneView offers as well as our ability to gain more margin compared to other DSPs. **What do you dislike about Roku OneView (formerly Dataxu)?** It seems like a lot of menus require you to select the Advertiser twice, for example when creating a campaign, you first select which advertiser you want to make it in, then the existing campaigns appear, then you have to click create new campaign, and in that window you have to select the advertiser again. **Recommendations to others considering Roku OneView (formerly Dataxu):** take advantage of OneView **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We have a much higher success rate at targeting confined geos, for events, or political offices. ### 5. Day to Day Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Alyssa F. | Programmatic Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2019 **What do you like best about Roku OneView (formerly Dataxu)?** I think the best part about this platform is the freedom you get to create and manage your campaigns. Our agency uses a few different DSPs and I've found that dataxu allows for the most flexibility. Even if there's something that could be improved, dataxu is great about receiving and acting on feedback from their customers. They're always working to improve their platform and sincerely appreciate hearing what we have to say. **What do you dislike about Roku OneView (formerly Dataxu)?** There do seem to be quite a few bugs and errors that occur randomly that make it difficult to work seamlessly at times. For example, when we assign multiple creative right in a row, the platform doesn't recognize it and will only select one. Therefore, you have to wait until it fully applies to the flight and then continue on. This proves to be difficult when we have numerous campaigns and flights that we need to adjust. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We currently use dataxu primarily for brand awareness for our clients. The majority of our clients are within the automotive space, and we've been able to show an immense amount of impressions for highly effective CPMs. ### 6. Reliable and progressive tool that has benefited our agency tremendously **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2019 **What do you like best about Roku OneView (formerly Dataxu)?** I love using Dataxu not only for the terrific results it yields for our clients but also because of how transparent the company is and how intuitive it is to operate. I have learned so much from our CSM and other dataxu team members in recent months and at the customer development workshop. One year ago I was completely new to the tool and with their help I am on my way to becoming certified in the tool. They take our suggestions and trouble spots and return with real solutions to improve our campaigns and user experience. **What do you dislike about Roku OneView (formerly Dataxu)?** If I had to pick something to dislike about the tool it would be that assigning creative and deals takes some time to load. **Recommendations to others considering Roku OneView (formerly Dataxu):** This tool is one stop shop for your programmatic needs and always improving. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We have realized that we are able to lower our CPMs significantly by utilizing the bid price diagnostics report and cruise control on all of our campaigns. ### 7. Easy, Reliable and Trustful Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Fabio L. | LATAM Media Team Leader & NAM Digital Media Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2019 **What do you like best about Roku OneView (formerly Dataxu)?** Dataxu is really easy to use, with no complicated set up and very user friendly. With the huge media placements work load, dataxu makes easier when I need to launch my programmatic media campaigns. Easy to set up and also easy to optimize. **What do you dislike about Roku OneView (formerly Dataxu)?** I'd say the way we build the customer audience could be better and easier to set up. **Recommendations to others considering Roku OneView (formerly Dataxu):** Don't be afraid! The tool is great and you won't regret it! **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** With dataxu we could have a Global tool supporting our programmatic media buying needs, providing an standard process across the regions. ### 8. DataXu Client Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2019 **What do you like best about Roku OneView (formerly Dataxu)?** The DataXu platform has a competitive offering of targeting options, reporting insights and diversity in third party partnerships to scale our display channel. **What do you dislike about Roku OneView (formerly Dataxu)?** DataXu's reporting functionality can be a bit clunky at times. The team is always receptive to feedback though, and have shared roadmap plans which will greatly improve current state. **Recommendations to others considering Roku OneView (formerly Dataxu):** DataXu is definitely one of the biggest players in the space, and I think rightly so. Their product development and customer success teams are excellent. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** DataXu has streamlined our display channel by allowing us to upload creative, select granular targeting, and retarget our site visitors wherever they are. ### 9. Intuitive DSP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2019 **What do you like best about Roku OneView (formerly Dataxu)?** DataXu has a smart AI algorithm that consistently finds audiences that can compete with audience targeting. Easy to setup campaigns that optimize towards campaign objectives. **What do you dislike about Roku OneView (formerly Dataxu)?** DataXu has auto sign out after inactivity, which is a minor nuisance. Bulk upload video tags with VAST tags doesn't work yet, but I've been told a fix is coming. **Recommendations to others considering Roku OneView (formerly Dataxu):** There's a lot of detail on each page for setup. Pay close attention when you first start out as there's many ways to customize your campaign. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** ROI, lowering CPA, and ease of use managing budgets with their DSP. ### 10. Numerous Possibilities at Your Fingertips **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2019 **What do you like best about Roku OneView (formerly Dataxu)?** The wide variety of options DataXu has is unbelievable. CTV is the future and that alone hold tremendous value especially paired with OneView. **What do you dislike about Roku OneView (formerly Dataxu)?** At times it is hard to navigate due to the wide arrange of services offered, but they offer training courses and reps are always quick to respond to questions or concerns. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** DataXu helps us reach larger targeted audiences for our clients. The data and audience segments really help narrow our reach and are great for awareness purposes. ### 11. Great partner for programmatic advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2019 **What do you like best about Roku OneView (formerly Dataxu)?** The high level of professionalism and support provided by the company. Any time I need help with campaign setup, optimization, or anything at all the daxu staff is quick to jump in with ideas and guidance. **What do you dislike about Roku OneView (formerly Dataxu)?** Creating targeting audiences is rather tedious **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** I use dataxu for all of the programmatic I buy. I appreciate the vast targetings and products offered. ### 12. DataXu Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander P. | Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2018 **What do you like best about Roku OneView (formerly Dataxu)?** The platform experience is very intuitive and easy to learn for newcomers to the platform. Many of the features are easily added or removed from campaigns by simple drag and drop functionality, making the set up of campaigns really easy and fast. DataXu's platform is good for an international expansion of the tools and services, amking it easy to work with multi-national teams within ghr same platform environment The reporting suite is good, and touches upon all the main relevant KPIs, as well as offering the option to create company and campaign specific reportings. sharing reports with stakeholders is also easy, and needs no big admin work **What do you dislike about Roku OneView (formerly Dataxu)?** some of the reporting features are yet to be updated, and picking specific items for reporting purposes can be dififcult, and it is not as easy to navigate. There are no easy to use and integrate social features within dataXu, which is something we hope to be added and featured as part of the platform very soon, to allow us to add social messaging to the campaigns as well **Recommendations to others considering Roku OneView (formerly Dataxu):** We found DataXu to be a very reliable partner that showed and shows a lot of flexibility to help large corporations in getting started with programmatic display advertising across many different entities, goals and countries **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We are running most of our display activities with DataXu, working on a customer focused, nurtured approach to display media, rather than spray and pray ### 13. Advertising Operations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** The campaigns I run in dataxu tend to have strong performance compared to other platforms **What do you dislike about Roku OneView (formerly Dataxu)?** Some set up options in set up can be tedious. Also I have noticed fraud in some campaigns **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Dataxu has had strong performance for the campaigns that I run ### 14. Great platform that makes my day to day easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2019 **What do you like best about Roku OneView (formerly Dataxu)?** It is very user friendly and the people who work there are very helpful and take all suggestions seriously. **What do you dislike about Roku OneView (formerly Dataxu)?** Currently bulk editing is a little difficult but they are always making improvements! **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Currently not able to launch my programmatic OOH campaigns on the platform but I believe this is coming soon! Benefit are having all of my campaigns across platforms in one place and able to tie them together seamlessly. ### 15. dataxu is a great partner. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2018 **What do you like best about Roku OneView (formerly Dataxu)?** dataxu is an extremely reliable partner. They have a dedicated person assigned to service each account who is always available to answer any questions that may pop up. They are consistently looking at how to better their product and genuinely want to receive feedback from their users. All-in-all, they are a great partner who who your been interest in mind. **What do you dislike about Roku OneView (formerly Dataxu)?** dataxu's geofence capabilities are subpar and even though their UI was recently revamped, there are still little things that can make it difficult to use. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Our agency uses dataxu as our in-house DSP for display, video and audio solutions. ### 16. Excellent DSP - Constantly Evolving, Wonderful Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2018 **What do you like best about Roku OneView (formerly Dataxu)?** The best feature of the platform is its flexibility. We utilize the platform to run campaigns across client verticals from entertainment, to nonprofit, to restaurants with great success. In addition, the client service team is excellent, and they're always willing to assist us in any way possible. **What do you dislike about Roku OneView (formerly Dataxu)?** It's not awful, but the UI is clunky, particularly when it comes to creating custom audiences. That said, they're rolling out the new version in Beta, and it appears to be a much more intuitive UI. **Recommendations to others considering Roku OneView (formerly Dataxu):** The product is excellent and constantly evolving. If you're looking for a powerful DSP with an excellent support team and engineers who want your feedback, it's your tool. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We're able to remove the middle-man from programmatic display campaigns and run them ourselves at a higher margin. More importantly, we can utilize our client and industry knowledge to leverage greater campaign results. ### 17. DataXu is an excellent addition to our arsenal as a digital agency **Rating:** 4.0/5.0 stars **Reviewed by:** Kristy D. | Senior Programmatic Media Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Roku OneView (formerly Dataxu)?** DataXu's execution of CTV with data layering has been awesome. I have not seen such granular capabilities elsewhere. **What do you dislike about Roku OneView (formerly Dataxu)?** I wish DataXu was integrated with Google Analytics or could ingest that data more seemlessly without a LiveRamp but I understand Google does not always play nice. **Recommendations to others considering Roku OneView (formerly Dataxu):** The UI is very user friendly and the team over there works very hard to create solutions for our integration needs with CM. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We are running an alcohol client's campaigns very smoothly on DataXu without having to jump through all of Google's regulatory hoops. ### 18. Consistent performance and strong technical support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2018 **What do you like best about Roku OneView (formerly Dataxu)?** Most importantly the performance of our campaigns since using dataxu has always been consistently strong. Also the support we get from the EU platform solutions team is always very prompt and useful. We transitioned from being on a managed service to being self-serve and the support & training throughout this period was very good. We had reguarly calls and face-to-face meetings with the dataxu team to ensure the transition was as smooth as possible. **What do you dislike about Roku OneView (formerly Dataxu)?** The platform isn't the most intuitive to teach to people that haven't used a DSP before. That being said the support, training and online learning centre can usually help solve any problems. Also the platform is in EST time whereas we are based in BST which means we have a slight delay in reporting which can be annoying when you want to verify spends/conversions. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Gaining strong results from display/video campaigns which were previously struggling with alternative DSPs. This has allowed us to scale to test further countries and try alternative strategies. ### 19. User Friendly Self Serve Platform with Knowledgeable and Efficient Support Team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2018 **What do you like best about Roku OneView (formerly Dataxu)?** We are currently using the self served product as an agency for one of our clients and find the platform very user friendly and on the most part intuitive. The new campaign cloning feature saves a lot of time when creating campaigns and the platform is very easy to navigate. The knowledge base contains information on all aspects of the platform if you have any issues and failing that the team at DataXu are incredibly supportive and efficient in helping to solve any problems on our side. We have a great relationship with DataXu and would definitely recommend their services. **What do you dislike about Roku OneView (formerly Dataxu)?** The reporting features currently all work in EST time which can be difficult for us who work in the UK when optimising and reporting on yesterdays platform but on the whole the reports side of the platform offers everything else that I would want of it. If there was one other wish it would be to have the ability to clone a flight within a campaign in order to save some time when wanting to isolate certain creatives into a new flight mid month. Lastly I think it could be intuitive to be able to 'include' and 'exclude' devices etc within the campaign structure rather than just adding or removing them from their corresponding settings pages. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** DataXu allows us to efficiently set up new campaigns each month and save a lot of time in the process in comparison to other platforms we have used in the past. The platform is also much more intuitive to use and navigate than some others. In particular we have found that the re-targeting campaign algorithms have allowed us to scale re-targeting campaigns whilst also maintaining strong performance. ### 20. Strong independant DSP, especially in Video and CTV **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Roku OneView (formerly Dataxu)?** Technology roadmap is strongly aligned with machine learning and CTV, and these are important advancements that will influence digital marketing. Service, support, and partnership have been top notch since our relationship began over a year ago. **What do you dislike about Roku OneView (formerly Dataxu)?** As an independent tech, this provides many advantages, but also means that some features are limited to DataXu's platform and can't apply to the walled gardens of Google, Adobe, Amazon, etc. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Video and CTV media activation primarily, standard display as well ### 21. Easy to use - Professional team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Roku OneView (formerly Dataxu)?** All of the available PMP deals you are able to purchase along, the ease of the navigation of the platform, and the wonderful customer success team! **What do you dislike about Roku OneView (formerly Dataxu)?** I honestly love everything about their platform. **Recommendations to others considering Roku OneView (formerly Dataxu):** Go with them! **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** They offer all sort of programmatic platforms you can think of for your clients to execute. There is hands on training and when you find yourself in a pickle, the customer success team is there to help. ### 22. Data xu makes campaign management easy! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** I like the amount of time that it saves me each day, from setting up campaigns to pulling reports. Originally, it was not this easy, but after all of the adjustments/enhancements that have been made with the new interface,I have come to like it a lot. **What do you dislike about Roku OneView (formerly Dataxu)?** I dislike that there is not a way to bulk edit creatives, such as landing pages/names ect. When you have a lot of creative, this can take a lot of time. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** It has been a great way to run conversion based campaigns, we have seen great results. Especially with the ability to set up a conversion pixel to pass back revenue. ### 23. Marketing Manager **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Roku OneView (formerly Dataxu)?** I enjoyed learning about data-driven marketing trends because that is where the future of marketing is headed. Everything we do at my company needs to be supported by data and every campaign must be able to be measured so it was great to learn new applications of data. **What do you dislike about Roku OneView (formerly Dataxu)?** This may be because I dont do much TV, but I felt there was too much content on TV as it didnt apply as much to me. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We currently dont use Dataxu, but previously we used it as a DSP and bought digital media programmatically through Dataxu ### 24. Great Product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Roku OneView (formerly Dataxu)?** The ease that it can be used with, it is self explanatory with a little curiosity. **What do you dislike about Roku OneView (formerly Dataxu)?** Sometimes so many options can be overwhelming. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Ability to plug into more inventory quickly. ### 25. Dataxu Conference Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Roku OneView (formerly Dataxu)?** Learning more about the vizio data integration and what that means for working with DataXu Seeing inside the platform and hearing from the people that built it was interesting **What do you dislike about Roku OneView (formerly Dataxu)?** I didn't find the end session (working sessions) informative. I feel that breaks are too long at most conferences. I rather the time be shorter with less breaktime. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Manage service programmatic buying. I've realized in programmatic buying a lot of the technology is the same but the attention to campaigns and client service really helps improve performance. ### 26. Next level media buying **Rating:** 4.0/5.0 stars **Reviewed by:** Jesper N. | Chief Digital Marketing Officer | Head of Traffic, Conversion & Insights, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2018 **What do you like best about Roku OneView (formerly Dataxu)?** With DataXu we are able to turn a lot of nubs and handles, in order to continuously improve performance and delivery for our clients. The brand safety features, networks available and user targeting options make the platform one-of-a-kind. **What do you dislike about Roku OneView (formerly Dataxu)?** The bigger the market, the bigger the dataset and options, which mens that smaller markets kan be left out with small audience size when combined with demographic features. **Recommendations to others considering Roku OneView (formerly Dataxu):** Not for small businesses / spends. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Brand awareness, securing brand safety and media buying relations. ### 27. A mostly easy-to-use platform with some reporting issues **Rating:** 3.5/5.0 stars **Reviewed by:** Kristin B. | Senior Specialist, Channel Integration, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** Making optimizations in the platform is fairly easy and the setup, particularly with the new campaign workflow, is intuitive and easy to do in bulk. **What do you dislike about Roku OneView (formerly Dataxu)?** The workflows have recently been much improved, however there are still some areas like the audience builder and the pixel creator that are dated and more cumbersome to complete. Also, the reporting availability is very disappointing in terms of the historical data that we can access. If we have run a campaign in the platform, we should be able to access that data indefinitely so that all people who work on the account can access it and have that historical information in case a data point needs to be pulled that wasn't at the time of the campaign. Even if it was just 24 months, it would be helpful to be able to pull YoY comparisons. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We've primarily used the platform as a programmatic DSP to serve banners and video and the team has been really helpful in determining the right audiences to target that needed to be permissioned to reach a specific retailer's audience. ### 28. Dataxu review **Rating:** 5.0/5.0 stars **Reviewed by:** Dean S. | Digital Sales Manager at KPTV Digital, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** Control! Gives me complete ability to manage my clients campaigns. Gone are the days of waiting for some third party representative to respond to my questions or concerns! From a partner perspective, some of the things I am happiest about are the Fraud Free Guarantee, ability to volley between safety levels depending on the client needs, my Account Managers (specifically Nicole, Caitlin and Griffin) and the ease of using the platform. **What do you dislike about Roku OneView (formerly Dataxu)?** The only item I could possible point a negative at is the lack of opportunity to create a custom audience segment and then universally use that segment i.e. for other advertisers or campaigns. Presently you have to create a segment which lives underneath the advertiser. Would be great to be able to save universally and then apply to advertiser level. **Recommendations to others considering Roku OneView (formerly Dataxu):** Just jump in! **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Lack of transparency in our industry! This platform provides data that I can share with clients in real time which allow us to make more informed and strategic decisions about our campaign deliverables. ### 29. Efficient, precise & user-friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2018 **What do you like best about Roku OneView (formerly Dataxu)?** Having complete control over running campaigns through dataxu's easy to use TouchPoint DSP, but also having the support from the dataxu team whenever I need assistance or guidance. TouchPoint is easy to use and meets our requirements. We use it for Display, Video, Mobile and Cross-Device and it has helpful features such as bulk editing, frequency capping, contextual targeting and mobile tracking that help us deliver ROI for our clients. **What do you dislike about Roku OneView (formerly Dataxu)?** A few years ago, dataxu's product looked slightly outdated, although the functionality was very powerful. Programmatic Guaranteed is now available and premium DOOH and Mobile and Video. The TouchPoint DSP UI has come a very long way from the original UI so it’s reassuring to know their team is willing and able to fix and improve issues that arise. The new look and feel of Audience Manager is fantastic and allows syndication of audiences into even Walled Gardens. **Recommendations to others considering Roku OneView (formerly Dataxu):** There are some bigger platforms out there, but those platforms don't care about customers that aren't Enterprise level. dataxu has fantastic customer support and their product caters to mid-market. They have fraud protection and brand safety controls built in, and other tactical features such as frequency capping,budget pacing and rich media optimization. It's truly a one-stop shop. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Being able to reach our audience and track conversions through programmatic at a lower rate. With dataxu we can be more precise and efficient with our advertising budget and drive better results for our clients-- more ROI. ### 30. All around good product and team. **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron G. | Group Director, Programmatic, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** Quick ability to build and launch campaigns, enjoy and rely on the ability to get through creative approvals and serve same day. Ability to execute lottery, alcohol, and pharmaceutical campaigns. **What do you dislike about Roku OneView (formerly Dataxu)?** No real time spend, impressions, or CPM in the platform. Would love to see that at the campaign dashboard level and some visibility in the flight editing screen. **Recommendations to others considering Roku OneView (formerly Dataxu):** Would love to see tracking of impression delivery and spend in real-time. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We use DataXu for audience extension, using first party Spanish Language user data in programmatic deals. We are able to execute deals with lottery clients, in particular, and have been able to build a great partnership in part because of being to efficiently launch/execute campaigns. ### 31. DataXu is an up and coming platform with an OK UI but incredible support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** By far, the support from the AMs, and specialists has been the best thing about DataXu. The reporting is fairly robust, and where it's lacking, they're listening genuinely about our needs. **What do you dislike about Roku OneView (formerly Dataxu)?** The UI is weird and the workflow seems clunky. It takes some time to figure out your way around it. This, however will continue to get better and better. Also, the help documentation is out of date, confusing, and not very helpful. Thankfully support has been great. **Recommendations to others considering Roku OneView (formerly Dataxu):** Great for specific types of inventory not available through other DSPs. Hang on through the learning curve of campaign setup and management, and it'll get easier. While some of the documentation isn't very helpful, their support team is great and very responsive. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Inventory availability for CTV, Native, PMPs, etc. Benefits have included running some complicated placements... DCM wrapped in DV and wrapped again in DV for our own reporting. This was an interesting problem that was able to be implemented through working closely with the support team. We've also seen the least amount of discrepancy with Sizmek through DX after DX support reached out directly to the Sizmek team. In another instance, the support team reached out directly to DV to help us solve a viewability implementation issue. I can't stress how important this level of support has been for us. ### 32. Made Life Better **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2018 **What do you like best about Roku OneView (formerly Dataxu)?** Touchpoint DSP is very intuitive and has made it more efficient and easy when setting up campaigns. Also, being able to pull reports through ClearSight at the click of a button is super helpful when clients request reporting updates. **What do you dislike about Roku OneView (formerly Dataxu)?** The ClearSight reporting technology is a great tool! I occasionally run into just a few minor issues while using. For example, sometimes when pulling bigger reports, it can take a bit of time to receive them. I do find that the support team is very helpful when you reach out and need assistance however, so it's not a big deal. If you ever run into any issues, you can always reach out to them. **Recommendations to others considering Roku OneView (formerly Dataxu):** Be patient when learning how to navigate and use TouchPoint's UI. You will quickly begin to understand the ins and outs the more time you spend, and once you are ramped up, TouchPoint's DSP will save you an incredible amount of time and money. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Dataxu makes it possible for us to easily customize and target certain audiences through cross-device technology. Having a trusted partner like dataxu allows us to maximize ROI for our clients. ### 33. Best for holistic approach **Rating:** 3.5/5.0 stars **Reviewed by:** tolga s. | owner, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2018 **What do you like best about Roku OneView (formerly Dataxu)?** Account managers are really helpful and solution oriented. Reach is powerful and post view performed really good . **What do you dislike about Roku OneView (formerly Dataxu)?** There are many advanced features in the platform but none of them is handy like data marketplace or other add ons such as forecast tools and audience profiling **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** At the back end they have almost every solution and you can activate them with the help of account managers , platform helped our clients achieve good results within post-view and video completion rates ### 34. Great all in one platform for programmatic display of all kinds. **Rating:** 4.5/5.0 stars **Reviewed by:** Christina B. | Senior Digital Media Specialist, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** I like being able to place video, banners and native placements all through one platform, to be run across all devices. **What do you dislike about Roku OneView (formerly Dataxu)?** I dislike the reporting. The look back window is too short and the exports are inconsistent. **Recommendations to others considering Roku OneView (formerly Dataxu):** It takes time and learning to utilize Data Xu to it's full potential. Don 't be afraid to experiment with different algorithms for delivery and to try new audiences. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We are discovering audiences through customer intelligence and realized that applying audiences makes for a more efficient campaign spend. ### 35. DataXu Operationally Lacks **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2015 **What do you like best about Roku OneView (formerly Dataxu)?** DataXu is inexpensive and customable. Our account director is very helpful and works hard to assist us. **What do you dislike about Roku OneView (formerly Dataxu)?** The UI is very buggy and often runs into glitches that severely slow the workflow. Overall, it is not very efficient with having to toggle between three different setups (mobile, video and display) to run one campaign. The three different setups hinder optimizations. Reporting charts that they generate are often inaccurate and create more questions than insights. Pulling reports is a nightmare, especially on Mondays. You can wait up to four hours for one raw report and often it will fail and you have to start over. Sometimes buttons won't click, this is one of the glitches. At one point we could not run video campaigns for well over a month because of technical issues on their part. They are not integrated with all ad servers, causing multiple additional headaches. We are currently launching a large PMP initiative and they are not integrated with many exchanges. The PMPs can still be launched, but not without much back and forth between different parties. **Recommendations to others considering Roku OneView (formerly Dataxu):** I would recommend DataXu for businesses with a large enough team to take the time DX requires. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We have been able to successfully grow business for our clients via DataXu. We have run extremely successful campaigns, it's just the operational inefficiencies that create headaches. **Official Response from Merrily McGugan:** > Thanks for your very specific feedback – we love it. We have good news for you: our new campaign manager and omni-channel campaign features should solve your setup woes. You now can have everything in one campaign, share targeting and audiences across channels, and do it in one streamlined setup. Additionally, pulling reports should be easier with the new TouchPoint reporting tool that doesn’t suffer from long waits. With your ad server and PMP issues, we are actively working on improvements to those areas in the first half of 2018 as well. We really appreciate you sharing your thoughts with us so we can continue to make our platform easier and more valuable for you. ### 36. VP, Operations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** We have worked in a variety of platforms, and find that DataXu has the best performance with great efficiency. We find that the CTRs and conversions on campaigns posted on DataXu outperform that of other platforms. **What do you dislike about Roku OneView (formerly Dataxu)?** Currently, there is no fixed price model, although DX is actively working with us to fix this. We'd also like to see more options as far as audio and contextual options, and the ability to change an objective mid flight. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We were looking for a trusted partner, and have found one with dataxu. As mentioned above, we've seen improved performance, which is obviously our number one concern. ### 37. TouchPoint **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea L. | Director, Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** The ability to run my client's media at a generally lower rate than other DSPs **What do you dislike about Roku OneView (formerly Dataxu)?** The UI is a little outdated and could really use some color **Recommendations to others considering Roku OneView (formerly Dataxu):** If you're looking for a easier to use DSP this is a good starting point **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Getting cheaper inventory through the DSP helps us achieve our client's goals of needed a lower CPM. ### 38. Wonderful technology worst customer service I've had with any DSP I've used. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** The technology and ease of use of the platform. **What do you dislike about Roku OneView (formerly Dataxu)?** The service. Our account manager often required 2 days to communicate and only ever by email. I often asked if there was a number I could call him or over Skype or something and there was nothing. The email answers often led to further confusion. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We are mainly helping our mobile clients transition from network buys to programmatic. We have realized that the technology is really good. ### 39. Old fashion style. Powerfull insights tool but hard to deal with them **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Animation | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** I cant say Dataxu succeded on really anything compared to other dsp. The best was definetly the Support. The reporting tool is cool qith all the data bases but at the end is hard to use for a marketer like me. **What do you dislike about Roku OneView (formerly Dataxu)?** Dashboard, insghts, reporting tool. Hard to learn to use it at first sight. reporting tool was limited by some metrics. Lookback window of site report too short. **Recommendations to others considering Roku OneView (formerly Dataxu):** Improve dashboar. Be more style and modern. Appearance is unfortunately importat. The reporting tool is cool with all queries and so on, but at the end is annoying. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Ot brought Leads for the first time to some of my clients trhough RTB ### 40. DataXu Performance Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** The new dashboard is very user friendly and I'm able to navigate from campaigns and flights quickly. **What do you dislike about Roku OneView (formerly Dataxu)?** There are times when uploading a whitelist has been difficult. **Recommendations to others considering Roku OneView (formerly Dataxu):** They've really come a long ways in making the dashboard easy to use and navigate. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** We have seen great results from programmatic video through DataXu. It helps us serve ads at a very inexpensive rate compared to other platforms. ### 41. A growing use for DataXu **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew M. | Manager of Ad Technology and Digital Ad Operations, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** Highly customizable platform that allows for us to scale up as we need with capabilities. **What do you dislike about Roku OneView (formerly Dataxu)?** Limited in features like daily spend caps. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Only revenue attribution. ### 42. Media Buyer **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** DataXu works well with lots of vendors, and is useful when other DSPs sometimes will not be compatible. **What do you dislike about Roku OneView (formerly Dataxu)?** The platform is extremely unreliable. If you have three simple tasks to complete, you will find at least five glitches or missing buttons along the way. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** DataXu is especially useful for campaigns where pacing is important. **Official Response from Merrily McGugan:** > Thank you for sharing your feedback. In late November 2017, we created an entire engineering squad focused on rapidly eliminating product bugs impacting the daily workflow of Platform customers like you. Please reach out to your Customer Success Manager and let them know what we can fix specifically to improve YOUR daily workflow, and we’ll get to it quick. We also appreciate the note about pacing! We spend a good amount of time making sure pacing is optimized to your campaign objectives and ultimate campaign ROI, so glad to hear that it is working. :) ### 43. Overall, does what I need, but expensive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** - Responsive customer support - Regu;larly updating with new, innovative features **What do you dislike about Roku OneView (formerly Dataxu)?** - Lots of bugs - Reporting often slow to realize - Expensive - No standard, best practice route to complete a given task **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** - Audience building and relationships across different healthcare service lines have been huge for the clients I work with! ### 44. Good performance but UI/Reporting a bit of a mess **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** November 28, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** The optimisations that the platform recommends are good and usually improve performance. The ability to make multiple changes to Flights in one go is also very useful for traders. **What do you dislike about Roku OneView (formerly Dataxu)?** The platform and reporting are on 2 different platforms which makes no sense. I also think the UI is rather dated and could be more user friendly. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Currently using DataXu for our CPA campaigns across our TV campaign. Given we are Prospecting only, using DataXu gives us more scale and a much cheaper CPM. ### 45. Frustrating a lot of the time. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** Conversations with company reps when there are issues at hand. **What do you dislike about Roku OneView (formerly Dataxu)?** The amount of time it takes to solve an internal issue is longer than it should be. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Campaign optimization. DataXu proves to be a strong display tactic in the way of serving impressions. ### 46. Data Driven Display Solution **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** Data driven solution appealing to our clients. Customer targeting algorithm makes up for less user-friendly platform. **What do you dislike about Roku OneView (formerly Dataxu)?** Platform is less user friendly than Basis, Tradedesk or AdWords alternatives. Traditionally lower CTR than GDN placements through AdWords. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Customer retargeting & data targeted display placements. **Official Response from Merrily McGugan:** > Thank you so much for the feedback. We always like to hear specifics about your challenges and what would make using the TouchPoint platform a better customer experience. In the past year, dataxu has refocused our efforts on user experience and have seen great results with new campaign management features. We’ve even been rated #1 for our campaign management features for ease and time to complete tasks. We’re not done, though, and there are many parts of the platform that we plan to continue to improve this year. Your customer success manager has a direct line to the product team for user experience issues that you may see, so be vocal and specific about what is not intuitive or not working for you - we love to hear that type of feedback, because we can then work your "asks" into the product. :) ### 47. Great platform, excellent support! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** The platform is straight forward, easy to use and has provided great results, while the team has offered great support. **What do you dislike about Roku OneView (formerly Dataxu)?** Could use better support for Canadian geographies. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** More efficient media buys resulting in significant cost savings for our clients. ### 48. HIgh Performance- UI has some issues. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** CTRs/CPAs/CPMs consistantly beat other DSPs **What do you dislike about Roku OneView (formerly Dataxu)?** No pacing by impressions, so running a fixed rate CPM is nearly impossible. **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Running ads for dozens of clients to drive traffic to websites. Strong conversion rates. ### 49. Overall good experience but issues with UI **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** Love the expansiveness of fields I can pull for reports **What do you dislike about Roku OneView (formerly Dataxu)?** Love what the system does but the user interface feels dated and at times disorganized **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** reporting capabilities have increased. ### 50. Use DataXu for Retargeting Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew W. | Strategic Relationship / Paid Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2017 **What do you like best about Roku OneView (formerly Dataxu)?** The interface is easy to use and completes a need. **What do you dislike about Roku OneView (formerly Dataxu)?** The only thing is maybe some better training materials **What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?** Using it for Display and Retargeting campaigns ## Roku OneView (formerly Dataxu) Discussions - [dataxu pricing?](https://www.g2.com/discussions/dataxu-pricing) - 1 upvote - [Onboarding and training?](https://www.g2.com/discussions/onboarding-and-training-3767611e-3c68-4102-85b8-8f523cc22cb4) - 1 upvote - [Who are dataxu's customers?](https://www.g2.com/discussions/example-dataxu-customers) - 1 upvote - [Self-service software?](https://www.g2.com/discussions/self-service-software) - 1 upvote - [What is dataxu's approach to ensuring brand safety and quality on behalf of its clients?](https://www.g2.com/discussions/brand-safety-inventory-quality) - 1 upvote - [View Roku OneView (formerly Dataxu) pricing details and edition comparison](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-23+19%3A47%3A43+-0500&secure%5Bsession_id%5D=adc69565-9e1c-4c4a-b02f-359c0ee35fff&secure%5Btoken%5D=b613731b89d549b6284a15e1b9e80169cc7b960cc82b46bd0c804d7cfc7602e8&format=llm_user) ## Roku OneView (formerly Dataxu) Features **Channel Functionality** - Display Functionality **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Roku OneView (formerly Dataxu) Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,391 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - 3.9/5.0 (118 reviews)