Best Software for 2025 is now live!
Show rating breakdown
Save to My Lists
Claimed
Claimed

Top Rated SmartyAds DSP Alternatives

SmartyAds DSP Reviews & Product Details

SmartyAds DSP Overview

What is SmartyAds DSP?

SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leadership in machine learning, AI, and real-time bidding algorithms, SmartyAds drives new opportunities and provides a safe, robust, easy-to-use, and future-proof environment for collaboration. SmartyAds places the needs of partners and clients above all, striving to deliver maximum success and yield. The company is dedicated to ensuring continuous compliance with data protection regulations worldwide. By implementing stringent data protection measures, SmartyAds safeguards information and fosters trust and confidence. SmartyAds DSP SmartyAds Demand Side Platform (DSP) is an AI-powered media buying solution that streamlines inventory purchase, ROI generation, and real-time advertising campaign management across all platforms. SmartyAds DSP combines direct media-buying and programmatic approaches to automate advertising campaign execution, ensure cross-channel message delivery, and safeguard every impression within a fraud-free advertising ecosystem. SmartyAds programmatic algorithms connect advertisers, brands, and agencies with global premium publishers and SSPs. The platform supports cutting-edge advertising formats, including CTV, playable ads, and all standard IAB formats. With a strong commitment to prioritizing the needs of partners and clients, SmartyAds DSP ensures optimal performance and maximizes the return on investment for all stakeholders involved.

SmartyAds DSP Details
Languages Supported
English
Show LessShow More
Product Description

SmartyAds DSP is an innovative, AI-powered media buying solution that streamlines the process of inventory purchasing, ROI generation, and real-time advertising campaigns management on all screens and platforms. SmartyAds DSP combines direct media-buying and programmatic approaches on the platform that automates the media-buying workflow, ensures cross-channel message delivery, and safeguards every impression in fraud-free advertising ecosystem.


Seller Details
Year Founded
2013
HQ Location
Wilmington, US
Twitter
@SmartyAds
400 Twitter followers
LinkedIn® Page
www.linkedin.com
87 employees on LinkedIn®

Irina K.
IK
Overview Provided by:

Recent SmartyAds DSP Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great support, easy to use"
The support and account manager are available all the time and response very quick. The dashboard is very easy to learn and to use.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"SmartyAds DSP positive!!"
We're still doing trials, but the attention and help that we received is implacable.
Larry G.
LG
Larry G.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great DSP for programmatic advertising"
SmartyAds has been very helpful to us in generating qualified leads at a great value. Our cost per impression and click are amongst the best of all...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
1 person requested security information

SmartyAds DSP Media

Answer a few questions to help the SmartyAds DSP community
Have you used SmartyAds DSP before?
Yes

Video Reviews

19 SmartyAds DSP Reviews

4.6 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
19 SmartyAds DSP Reviews
4.6 out of 5
19 SmartyAds DSP Reviews
4.6 out of 5

SmartyAds DSP Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Apparel & Fashion
AA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SmartyAds DSP?

The support and account manager are available all the time and response very quick.

The dashboard is very easy to learn and to use. Review collected by and hosted on G2.com.

What do you dislike about SmartyAds DSP?

The capabilities can be sometimes limited for speciffic things but in general we found all we need. Review collected by and hosted on G2.com.

What problems is SmartyAds DSP solving and how is that benefiting you?

Good impression traffic in good prices. Review collected by and hosted on G2.com.

Larry G.
LG
CMO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SmartyAds DSP?

SmartyAds has been very helpful to us in generating qualified leads at a great value. Our cost per impression and click are amongst the best of all the media sources in our marketing mix. Review collected by and hosted on G2.com.

What do you dislike about SmartyAds DSP?

The only challenge we've had with SmartyAds is generating the volume of traffic that we'd like. This is because we only serve a limited geographic in NW Florida. Review collected by and hosted on G2.com.

What problems is SmartyAds DSP solving and how is that benefiting you?

It's getting us qualified leads at an advantageous cost per lead. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SmartyAds DSP?

We're still doing trials, but the attention and help that we received is implacable. Review collected by and hosted on G2.com.

What do you dislike about SmartyAds DSP?

It would be great if we can run CPA or CPC campaigns besides CPM, so, we can optimize according to these KPIs Review collected by and hosted on G2.com.

What problems is SmartyAds DSP solving and how is that benefiting you?

The operators targeting, so we can do our targeting better to reach our audiences and get leads Review collected by and hosted on G2.com.

BW
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SmartyAds DSP?

Tried SmartyAds DSP to air campaigns for my clients in technology and education niches. Both campaigns were in-app - for the first one I used an interstitial banner and for the other one rewarded. Creatives were approved swiftly and the campaigns went overall very smoothly - I could adjust the right targeting, measure results (including user interaction with tags), and optimize when needed. In a nutshell, clients were happy as campaigns showed great KPI. Platform managers were also very helpful when I had questions. After giving it a test drive I can say that most certainly I will use this platform for the next campaigns. Review collected by and hosted on G2.com.

What do you dislike about SmartyAds DSP?

Hmm, I feel like I need to work more with this platform to find out all ins and outs to say for sure. I think they could have added more interactive formats, those are increasingly popular for the in-app environment now. I’ll add a new testimonial as soon as I’m fully customized with their DSP. Review collected by and hosted on G2.com.

What problems is SmartyAds DSP solving and how is that benefiting you?

The platform is effective and simple in use, those are important advantages that DSP can have. It also gives me a good chance to run and boost several campaigns at once for my clients. Targeting, formats, campaign set up, analytics, and communication with support - so far this platform satisfies all my needs. I hope in the future all goes just as well as it does now. Review collected by and hosted on G2.com.

MD
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SmartyAds DSP?

I have been working with this DSP since summer 2020 and by far I can say that my favorite part of it is that I have enough traffic across all verticals I need. Publishers are also of pretty good quality since all traffic is scanned - they have integration with anti-fraud providers and the sellers are authorized with adx.txt and other IAB standards. It is also very important for me that managers respond quickly, they are very helpful and will immediately give a hint whether something will work or not for my campaigns. Review collected by and hosted on G2.com.

What do you dislike about SmartyAds DSP?

Could be very cool if they also supported A/B testing tools for creatives. They don’t have it but I see that new features are frequently being rolled out recently. I hope one day they also add this one. Review collected by and hosted on G2.com.

What problems is SmartyAds DSP solving and how is that benefiting you?

SmartyAds DSP helps me to run ad campaigns effectively, I tune them up and the system does the rest, it automatically serves impressions on sites I need. So basically, I enter how I want the system to spend ad budget and what audiences I want to target, where I want to serve ads, and at what conditions. If I need any help I consult managers, that’s pretty much what I need as an advertiser. Review collected by and hosted on G2.com.

EF
Project Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SmartyAds DSP?

I’d say the cozy dashboard and traffic across verticals and channels I need, that matters for me most. I’ve migrated to SmartyAds DSP from another solution and surprisingly didn’t lose anything in terms of functions. RTB connects to the top global publishers so now it substitutes several paid vendors at once. It has so many targeting options and traffic in various business niches, as well as easily digestible campaign analysis. Planning gets easy, management and analysis too. Review collected by and hosted on G2.com.

What do you dislike about SmartyAds DSP?

I’t be great if I could run CPC campaigns aside from CPM. As far as I know they have it so far only for push campaigns.

Recommendations to others considering the product:

This platform is definitely a good choice if you need good quality traffic in great volumes. The rest of it - managing campaigns, creatives, setting campaigns and generating performance reports - is straightforward and understandable here. Targeting criteria appears sufficient for my needs (they have 30+ options). To sum up, this one I’d recommend for sure. Review collected by and hosted on G2.com.

What problems is SmartyAds DSP solving and how is that benefiting you?

It solves all my advertising needs and that’s pretty much it. They support all popular formats (IAB, pop up, native, display, video, CTV) and tags can be applied for better analysis (JS Tags, Iframe, HTML Tags, VAST, VPAID and MRAID). They have traffic in all verticals and channels: desktop, mobile web, in-app, and CTV. Dashboard is solid and clear which helps me to start, navigate, and analyze campaigns easily and quickly. Review collected by and hosted on G2.com.

Editorly T.
ET
CMO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SmartyAds DSP?

I like the fact that I can run ad campaigns for all kinds of audience segments. Our brand targets younger audiences on mobile and CTV platforms while we also pursue a segment that traditionally prefers using PC. On SmartyAds DSP we target them both, we run several ad campaigns at once each of which is suited to the audiences in terms of ad format, channel, vertical and other criteria. They have a really broad reach with RTB so the traffic volumes are always great. Review collected by and hosted on G2.com.

What do you dislike about SmartyAds DSP?

Haven’t figured it out yet, but probably they could offer more payment models apart from CPM. Review collected by and hosted on G2.com.

What problems is SmartyAds DSP solving and how is that benefiting you?

First of all, with SmartyAds DSP we reach great publishers and automatically serve ads on their inventory. We suit each campaign to each audience segment so that ads find them on the mediums and channels they prefer (mobile, CTV, desktop, in-app). Plus we get traffic from relevant verticals so our campaigns are always effective. Review collected by and hosted on G2.com.

Christa G.
CG
E
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
SD
C
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about SmartyAds DSP?

If you want to get your campaign deliver with good inventory at good speed I would recommend the Smarty. Review collected by and hosted on G2.com.

What do you dislike about SmartyAds DSP?

Some of the things are locked you need to get them unlocked but it totally depends on your spend. Review collected by and hosted on G2.com.

What problems is SmartyAds DSP solving and how is that benefiting you?

If you want to get your campaign get deliver without any hassle just use the smarty ads. As once you setup the campaign no need to get it check again and again. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SmartyAds DSP?

I have been using the SmartyAds DSP for close two years. The team is reliable and their tech support is good. Unlike other DSPs, it is easy to target ads to the customer groups you want wherever they are, and the interface is good. Review collected by and hosted on G2.com.

What do you dislike about SmartyAds DSP?

Better detailed reports would be good, and a lower daily spend for small campaigns. Review collected by and hosted on G2.com.

What problems is SmartyAds DSP solving and how is that benefiting you?

SmartyAds is a good DSP for small ad agencies like ourselves - it has good stock and some premium features that normally only appear in the larger DSPs. Review collected by and hosted on G2.com.