The Top 20 Easiest To Use Competitive Intelligence Tools

See the top Competitive Intelligence Tools products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

Reputation

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.0

9.3

Customer Segment Breakdown

Small Business

29%

Mid Market

45%

Enterprise

26%

SE Ranking

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.0

9.1

Customer Segment Breakdown

Small Business

90%

Mid Market

Enterprise

Visualping

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.8

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.0

9.1

Customer Segment Breakdown

Small Business

71%

Mid Market

17%

Enterprise

12%

Ahrefs

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.0

8.4

Meets Requirements

Average: 9.0

8.8

Customer Segment Breakdown

Small Business

63%

Mid Market

31%

Enterprise

PredictLeads

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 9.0

9.7

Meets Requirements

Average: 9.0

9.0

Customer Segment Breakdown

Small Business

69%

Mid Market

31%

Semrush

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.5

Ease of Use

Average: 9.0

8.3

Meets Requirements

Average: 9.0

8.8

Customer Segment Breakdown

Small Business

65%

Mid Market

29%

Enterprise

Similarweb

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.5

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

23%

Mid Market

43%

Enterprise

34%

Pulsar Platform

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.9

Ease of Use

Average: 9.0

9.8

Meets Requirements

Average: 9.0

9.9

Customer Segment Breakdown

Small Business

34%

Mid Market

34%

Enterprise

31%

PriceShape

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.5

Ease of Use

Average: 9.0

9.2

Meets Requirements

Average: 9.0

9.3

Customer Segment Breakdown

Small Business

58%

Mid Market

39%

Enterprise

#10

Keyword.com

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 9.0

9.3

Meets Requirements

Average: 9.0

9.0

Customer Segment Breakdown

Small Business

91%

Mid Market

#11

GTM Buddy

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.0

9.0

Customer Segment Breakdown

Small Business

Mid Market

86%

Enterprise

12%

#12

Web CEO

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.0

9.0

Meets Requirements

Average: 9.0

9.0

Customer Segment Breakdown

Small Business

89%

Mid Market

10%

Enterprise

#13

MobileAction

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.5

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.0

8.9

Customer Segment Breakdown

Small Business

47%

Mid Market

41%

Enterprise

12%

#14

AppTweak

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.0

8.8

Meets Requirements

Average: 9.0

8.8

Customer Segment Breakdown

Small Business

43%

Mid Market

34%

Enterprise

23%

#15

Serpstat

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.0

9.4

Meets Requirements

Average: 9.0

9.0

Customer Segment Breakdown

Small Business

80%

Mid Market

17%

Enterprise

#16

Seobility

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.3

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.0

8.4

Customer Segment Breakdown

Small Business

93%

Mid Market

Enterprise

#17

ASK BOSCO®

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.0

9.2

Customer Segment Breakdown

Small Business

67%

Mid Market

26%

Enterprise

#18

Klue

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.6

Ease of Use

Average: 9.0

8.3

Meets Requirements

Average: 9.0

8.8

Customer Segment Breakdown

Small Business

Mid Market

54%

Enterprise

38%

#19

Crayon

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.3

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

Mid Market

62%

Enterprise

30%

#20

Pathmatics by Sensor Tower

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.5

Ease of Use

Average: 9.0

9.6

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

12%

Mid Market

48%

Enterprise

40%