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GTM Buddy Reviews & Product Details

GTM Buddy Overview

What is GTM Buddy?

GTM Buddy is a revenue enablement platform that enables revenue teams to drive sustainable revenue growth. GTM Buddy is on a quest to enable a new generation of smarter sellers. Imagine a world where AI takes care of tagging and surfacing the right content at the right time to help sellers, right where they are. 𝑱𝒖𝒔𝒕-𝒊𝒏-𝑻𝒊𝒎𝒆 𝑬𝒏𝒂𝒃𝒍𝒆𝒎𝒆𝒏𝒕 is the seller’s secret weapon to beat quota, by assisting reps to share content that answers buyers’ pressing questions, show up prepared for critical meetings, and spend more time actually selling by cutting down on manual busywork.

GTM Buddy Details
Languages Supported
English
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How do you position yourself against your competitors?

Customer-facing teams no longer have to waste their time manually searching for content such as case studies, competitive battle cards, product datasheets, frequently asked questions, and more in a static content management system. Instead, they can get contextual (customer-centric and opportunity-specific) recommendations in the tools (such as CRM, email, calendar, and Slack) that they already use, so they can sell better and faster.


Seller Details
Seller
GTM Buddy
Year Founded
2020
HQ Location
Durham, US
Twitter
@gtmbuddy
141 Twitter followers
LinkedIn® Page
www.linkedin.com
60 employees on LinkedIn®
Description

Customer-facing teams are the heart of every business - driving growth, building relationships, and winning deals. But we know how often they’re held back—juggling tools, searching for content, and losing time to manual tasks.At GTM Buddy, we’re here to fix that.Our platform is built for leaders like you who want measurable results. It empowers sales and customer-facing teams to focus on what they do best: closing deals and driving revenue. By combining content, coaching, and deal insights into one powerful, AI-driven platform, GTM Buddy ensures your teams have everything they need to deliver results, win more, and scale success.Here’s How GTM Buddy Stands Out:AI at the Core: Real-time deal intelligence, automated role plays, and actionable insights to help reps sell smarter, close faster, and improve win rates.Unified Platform: CMS, LMS, and deal support—all in one system. Say goodbye to scattered tools and wasted effort.Results That Matter: Empower teams to improve productivity, achieve better win rates, and consistently tie actions to revenue outcomes.Enablement isn’t just about supporting teams—it’s about driving growth and maximizing revenue. GTM Buddy simplifies workflows, boosts adoption, and transforms how your teams perform. With our platform, sales reps deliver faster, marketers align more effectively, and leaders gain the insights they need to adapt quickly and scale success.We’re not just making enablement easier—we’re helping you grow revenue and win more, with confidence. Ready to unlock the full potential of your team? Let’s make it happen, together.


Sundar V.
SV
Overview Provided by:

Recent GTM Buddy Reviews

Jerin J.
JJ
Jerin J.Mid-Market (51-1000 emp.)
5.0 out of 5
"Transforming Sales Enablement with GTM Buddy"
The platform’s AI-driven recommendations ensure that reps have the right information at the right time, improving productivity and deal velocity. F...
Mitchell G.
MG
Mitchell G.Small-Business (50 or fewer emp.)
4.5 out of 5
"One spot for my marketing updates!"
My favorite part about GTMB is the fact that we can update content in real-time. But it goes further than that: if my sales team sends out a pdf, b...
Bhaskar S.
BS
Bhaskar S.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great Customer Success and UX"
They have fit there solution as per our custom needs of the organizations product marketing documents requirement. And thats amazing as they had to...
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GTM Buddy Media

GTM Buddy Demo - Chrome Extension (Gmail)
Discover and share AI-powered content recommendations within your email workflow.
GTM Buddy Demo - Content Performance Dashboard by GTM Buddy
Using our content performance report, you can track how your content is shared across the sales funnels. You can also find out your best-performing content that is helping you in closing the deals faster. GTM Buddy lets you check the overall revenue influenced by your sales enablement content.
GTM Buddy Demo - Content Adoption Report
Discover how your revenue teams are engaging with your content. Learn which channels your reps use to share content with buyers. You can also track if your reps are using outdated messaging or obsolete brand standards in personalized content that they have created.
GTM Buddy Demo - Meeting Prep Recommendations
Before an upcoming customer meeting, salespeople can view customer evidence, information about prospects’ competitors, and potential objections in their calendar. Based on the opportunity context in your CRM, the meeting agenda, and the actual attendees on your invitation, these Meeting Prep reco...
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71 GTM Buddy Reviews

4.8 out of 5
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71 GTM Buddy Reviews
4.8 out of 5
71 GTM Buddy Reviews
4.8 out of 5

GTM Buddy Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for GTM BuddyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Jerin J.
JJ
Sales Enablement Lead
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about GTM Buddy?

The platform’s AI-driven recommendations ensure that reps have the right information at the right time, improving productivity and deal velocity. Features like 'Ask Buddy' provide instant answers, reducing the time spent searching for content Review collected by and hosted on G2.com.

What do you dislike about GTM Buddy?

The LMS offered is not a top-notch. Features like Leaderboard, community engagement are missing. Review collected by and hosted on G2.com.

What problems is GTM Buddy solving and how is that benefiting you?

The platform’s AI-driven recommendations ensure that reps have the right information at the right time, improving productivity and deal velocity. Its intuitive interface and seamless integrations with CRM and other tools make adoption easy. Features like 'Ask Buddy' provide instant answers, reducing the time spent searching for content Review collected by and hosted on G2.com.

Mitchell G.
MG
Product Marketer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about GTM Buddy?

My favorite part about GTMB is the fact that we can update content in real-time. But it goes further than that: if my sales team sends out a pdf, but that pdf is updated after it was sent, GTMB does its magic and the new-and-improved version of that pdf is what the prospect will see. Pretty slick!

Their team is also kind, intentional, and genuinely is there for us to succeed! Review collected by and hosted on G2.com.

What do you dislike about GTM Buddy?

As a Marketer, I wish GTMB integrated with Canva..! Review collected by and hosted on G2.com.

What problems is GTM Buddy solving and how is that benefiting you?

GTMB gives us a home for all of our sales enablement content and builds AI assistance based on the content we've uploaded. Review collected by and hosted on G2.com.

Blake F.
BF
Account Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about GTM Buddy?

I love being able to find content without having to go and search for it. I can click into GTM Buddy, directly from an email I'm writing, and search the content I need. I have found many pieces of collaterall that I didn't even know about prior to using GTM-B. I also love the ability to put a pricing PDF as hyperlink, so that I can see how long somone viewed a quote for. The notification are also great to know when people are opening your emails or links. It helps a salesperson stay right on top of their deal, ensuring the best chance at closing a deal. Review collected by and hosted on G2.com.

What do you dislike about GTM Buddy?

If your company doesn't put any information in GTM Buddy, then there is nothing to search for, and then the only value is notifications, which is good. The real bang for your buck is putting a lot of information in the system, so reps can easily grab it when needed. Review collected by and hosted on G2.com.

What problems is GTM Buddy solving and how is that benefiting you?

Not being able to find company collateral, and finding it extremely quickly.

Not knowing how long someone is viewing a document, and now having an idea of how legitimate your deal/where you really stand. Review collected by and hosted on G2.com.

Verified User in E-Learning
UE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about GTM Buddy?

As a relatively new user of GTM Buddy, having extensively used the platform for about two months, I can confidently attest to its exceptional customer support and user-friendly interface. The platform has seamlessly integrated into my workflow, and navigation has been effortless. I particularly appreciate how the team is always receptive to feedback, continuously enhancing the platform. The ability to fully customize competitor page layouts and the homepage builder for different teams has been a significant advantage, streamlining our access to relevant information.

I would also like to extend a special thanks and shout out Uvashree and Vipul. Their diligence and proactive support have been invaluable, ensuring that our team is well-informed and able to leverage new features effectively, enhancing our overall experience with GTM Buddy. Review collected by and hosted on G2.com.

What do you dislike about GTM Buddy?

Genuinely, there is nothing I dislike about GTM Buddy. The team is consistently proactive in releasing new features and updates, which keeps the platform evolving and improving. Their commitment to continuous enhancement ensures that any potential issues are promptly addressed and that the platform remains aligned with user needs and industry trends. Review collected by and hosted on G2.com.

What problems is GTM Buddy solving and how is that benefiting you?

GTM Buddy is solving several areas for my team and I, particularly in terms of ensuring the organization and relevancy of content across various teams. The platform excels in enhancing our competitive intelligence, providing us with streamlined access to competitor information. As I am in the process of building out those competitor pages, I can see how this feature will help us in improving our strategic decision-making and allow us to tailor our approaches more effectively. Additionally, GTM Buddy's AI Chat have made it easier for each team to quickly find and utilize relevant information, thereby increasing our overall efficiency and productivity. Review collected by and hosted on G2.com.

Bhaskar S.
BS
Digital Marketing Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about GTM Buddy?

They have fit there solution as per our custom needs of the organizations product marketing documents requirement. And thats amazing as they had to provide on both product as well as service to us. Review collected by and hosted on G2.com.

What do you dislike about GTM Buddy?

Courses Library will need more product innovation and development. Review collected by and hosted on G2.com.

What problems is GTM Buddy solving and how is that benefiting you?

With GTM Buddy now every marketing enablement for sales is easily accessible and updated for sales. And best part is even if any materials get outdated we just have to switch the updated document and it can be accessed automatically by previously shared link. Review collected by and hosted on G2.com.

Ju  N.
JN
Account Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about GTM Buddy?

The most helpful thing is beeing able to keep track of my lead's interaction and understanding how interected they are about the contentes that I'm sharing. Review collected by and hosted on G2.com.

What do you dislike about GTM Buddy?

I believe it should have a feature where I can filter who has seen the email I send. Sometimes we send emails to clients and internal team members, so if someone from my company opens the email, I would prefer not to receive that notification, only if my client opens it. Review collected by and hosted on G2.com.

What problems is GTM Buddy solving and how is that benefiting you?

I believe the biggest help is knowing when my lead is interacting with the content and emails sent, as this way I can determine the best time to contact them. Review collected by and hosted on G2.com.

Jaisingh t.
JT
Senior Recruitment Solutions consultant
Staffing and Recruiting
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about GTM Buddy?

1. Gmail and Outlook Pluglin

2. GTM Buddy Analytics

3. Notification

4. Ease of Use

5. Integration with Google

6. GTM team recently conducted traings so good customer suppor Review collected by and hosted on G2.com.

What do you dislike about GTM Buddy?

Just sometimes it does not work as it should be. For eg. sometimes it failed to load. Review collected by and hosted on G2.com.

What problems is GTM Buddy solving and how is that benefiting you?

GTM Buddy basically helps solve problem of not having right kind of content to share with Clients at the right time. With the help of GTM buddy, all the necessary Documents, Content, Case studies, everything can be complied in a single platform and then it can be accessed by anyone to share with their potential client. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about GTM Buddy?

GTM Buddy is a product marketers dream

1. Provides a comprehensive content repository for the sales team to use. The option of version controlling ensures that the sales teams only use the latest/updated collateral

2. Ability to track usage of assets and get feedback on them. PMM can track the usage by frequency, team, specific team member which gives valuable input that is usually hard to get. Sales teams can also share their rating on any asset which helps track usefulness

3.Digital Sales Rooms (DSR) - Sales teams can create bespoke links for specific accounts with curated list of content with usage tracking.

4.LMS - A really cool feature that allows PMMs to upload training materials and courses for new feature launches, and pitches for sales teams to consume.

5. Great support - Queries are answered very fast in their internal chat window and the team is also ready to come on calls for slightly complex issues. Special shoutout to our CSM - Harish V for always being prompt to solve any queries we throw at him Review collected by and hosted on G2.com.

What do you dislike about GTM Buddy?

While the support from the team is really great, there is a lack of proper support documentation (text or video) that unfortunately forces us to reach out to someone on the other end. A comprehensive knowledge base with self help articles would be great for those who dont want to keep pinging someone else for minor problems. Review collected by and hosted on G2.com.

What problems is GTM Buddy solving and how is that benefiting you?

We primarily use GTM buddy for Sales Enablement along with some usage as LMS.

It provides us with a centralised repository of assets to distribute to our sales/CS teams.

We can track

1. discovery and adoption of assets

2. Usage and revenue impact Review collected by and hosted on G2.com.

Syed  A.
SA
SDR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about GTM Buddy?

It tracks all the documents shared with prospects and also gives us the time frame regarding how much time did the prospect spent viewing the document and which document he viewed which is very much useful Review collected by and hosted on G2.com.

What do you dislike about GTM Buddy?

I mean i don't want to sound like diplomatic but the harsh truth is GTM buddy is always online and always shoots notifications regarding which prospect opened the email at what time , even during weekends. Review collected by and hosted on G2.com.

What problems is GTM Buddy solving and how is that benefiting you?

It is turning my cold leads into warm leads and it is acting as an ice breaker to start a conversation through cold call Review collected by and hosted on G2.com.

Gabrielle S.
GS
Director of Marketing & Communications
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about GTM Buddy?

The AI-driven technology is incredibly powerful. Its quality definitely depends on the quality of what you put in it, how it's tagged, etc., but with some upfront work, the recommendation engine is great. My reps are thrilled they don't have to go to a web app and can do 99% of their tasks from their Gmail or Gcal. We switched from Highspot, which was essentially serving as an expensive content management system for us. Our entire organization was extremely frustrated with that solution, had trouble finding what they were looking for, had very low confidence in the search results, etc. Now, one month into our implementation with GTM Buddy, we've already cleaned everything up, applied tags and categories, and are moving on to the more advanced functionality. Feedback from our users has been phenomenal so far, with several reaching out to say they'd gotten more value from GTM Buddy in the first hour than they'd gotten in the last year from Highspot. We definitely still have more work to do to take full advantage of GTM Buddy's functionality, but it's been a great start and I'm very excited to work with our CS team to continue the process. They've been extremely supportive and (almost ridiculously) responsive throughout the process so far. Review collected by and hosted on G2.com.

What do you dislike about GTM Buddy?

There are a few minor UI nuances or limitations that have surprised me, but each time I've questioned something, it's immediately been shared with the Product team and added to the roadmap. Time will tell, of course, but they appear to be an extremely responsive, agile organization. Review collected by and hosted on G2.com.

What problems is GTM Buddy solving and how is that benefiting you?

We're primarily using GTM Buddy for sales/GTM enablement. We needed a place to organize internal and external GTM resources and make them easily accessible for sales/CS. The fact that GTM Buddy can also make contextual content recommendations is icing on the cake, and something our entire org is excited about. Review collected by and hosted on G2.com.