TTD interface for campaign management and audience forecasting has a lot to offer. Importing first party audiences as well as searching through third party audiences is really convenient and intuitive, as is adjusting settings to get forecasts. Campaign management has recently become really quick and convenient as well due to megagon and other new features. Really appreciate the quick responses on TTD staff's part whenever an issue is encourntered. Automating campaigns is easy, and even people who aren't usually hands on keyboard can be taught forecasting and basic management quickly. Review collected by and hosted on G2.com.
One of the biggest disadvantages convenience wise, is that the forecasting settings reset anytime the page is closed or refreshed. Makes forecasting take a while. The numbers are often slow to update as well forcing you to refresh and start over. There is no way to import a large amount of DMAs and save them as far as I know. Most of the disadvantages of the platform are convenience based. Review collected by and hosted on G2.com.
105 out of 106 Total Reviews for The Trade Desk
Overall Review Sentiment for The Trade Desk
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What I like best about The Trade Desk is its innovative approach to programmatic advertising, empowering advertisers with cutting-edge tools and data-driven insights to achieve impactful results. Its emphasis on transparency, collaboration, and customer success sets it apart in the industry. It is a huge learning curve but the implementation has been seamless with the help of our customer account team. Our team is in the platform everyday. Review collected by and hosted on G2.com.
I do wish their list upload capabilities were better. Review collected by and hosted on G2.com.
The Trade Desk is known for its straightforward platform, which makes managing and optimizing campaigns relatively efficient and easy to navigate. While there are aspects that could be more streamlined or intuitive, the tools generally provide what you need to get the job done. Their support team is usually responsive and helpful when challenges arise, though it would be great to see more proactive resources to address common issues. Review collected by and hosted on G2.com.
What I find challenging about The Trade Desk is that reports can be slow to load, which makes it harder to quickly analyze campaign performance when I need insights fast. The pricing also feels a bit steep, especially for smaller teams or companies with tighter budgets. On top of that, I’d appreciate more transparency around margins and fees to better understand the full cost structure. Review collected by and hosted on G2.com.
The Trade Desk provides real-time campaign performance monitoring, enabling prompt bid adjustments at the ad group level. Review collected by and hosted on G2.com.
When I need to generate a report, the process can be quite time-consuming, often taking between 7 to 10 minutes. I would like to have the ability to generate reports promptly, without any significant delay. Review collected by and hosted on G2.com.
The Trade Desk is simple to use and it gets complex when it comes into the greater tasks. I have contacted their customer support a couple of times and is fast, reliable and they have provided me with good answers. Trade Desks offers a lot of different fetures like you can do advance targeting on your ads, do real time reppporting that helps a lot when presenting results to clients. Implementing new campaigns from scratch can be a little bit challenging but it gets easier with the time. I do use Trade Desk at least once per week and it gets the result that the clients wants. Review collected by and hosted on G2.com.
There are no things that I dislike about Trade Desk. Review collected by and hosted on G2.com.
really solid DSP with great targeting options and transparency. The interface is pretty intuitive once you get the hang of it, and the reporting tools give you a lot of insight into campaign performance. Review collected by and hosted on G2.com.
Long learning curve - If you're new to programmatic, it can feel a bit overwhelming at first. minimum spend requirements might be a drawback for smaller advertisers. Review collected by and hosted on G2.com.
The team we work with at TTD is super helpful in terms of strategic recommendations and the actual platform is easy to user/user friendly. I also like that we can run most of our programmatic activations in one place. Review collected by and hosted on G2.com.
I haven't experienced anything I've disliked and have used TTD across many clients and multiple agencies I've worked at. Usually performance is really positive as well. Review collected by and hosted on G2.com.
So many options to choose from to run a campaign. Easy to set up and start running, however, ask lots of questions to utilize all the options available. Review collected by and hosted on G2.com.
You should be able to look at reporting from yesterday instead of waiting for the report to be pulled. Review collected by and hosted on G2.com.
The one on one support. If we ever have questions or concerns the TTD team is there to answer or help out. Set up is pretty easy and navigation is as well. Review collected by and hosted on G2.com.
TTD could use some features that would make making multiple changes a bit easier. Such as editing different audiences in different ad groups at the same time, rather than being only to place one audience to the ad groups selected. Same for creative or any bulk edit. Having the ability to make changes in multiple ad groups within the same page would be ideal. Review collected by and hosted on G2.com.
it is reliable and has decent UX and UI, has enough tools and customer service is reponsive Review collected by and hosted on G2.com.
having said that, the usage can sometimes be a bit itchy and not fail-safe Review collected by and hosted on G2.com.
I like that inventory that TTD has to provide. Pretty standard but meets requirements and has a good CPM. Review collected by and hosted on G2.com.
No complaints about using TTD. Sometimes working through IOs can be difficult. Review collected by and hosted on G2.com.
