The Trade Desk Features
What are the features of The Trade Desk?
Channel Functionality
- Display Functionality
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Budget Pacing
Targeting
- Targeting
- Retargeting
- Geo-Targeting
Demand Side Platforms
- Machine Learning Optimization
Platform
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
Top Rated The Trade Desk Alternatives
The Trade Desk Categories on G2
Filter for Features
Channel Functionality
Display Functionality | Overall product functionality for display advertising. 56 reviewers of The Trade Desk have provided feedback on this feature. | 87% (Based on 56 reviews) |
Video Functionality
Video Functionality | Based on 39 The Trade Desk reviews. Overall product functionality for video advertising. | 86% (Based on 39 reviews) |
Mobile Functionality
Mobile Functionality | As reported in 40 The Trade Desk reviews. Overall product functionality for mobile advertising. | 89% (Based on 40 reviews) |
Campaign Management
Campaign Dashboard | Based on 60 The Trade Desk reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface. | 79% (Based on 60 reviews) | |
Campaign Optimization | Based on 58 The Trade Desk reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized. | 85% (Based on 58 reviews) | |
Reach | Based on 58 The Trade Desk reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed. | 86% (Based on 58 reviews) | |
Bulk Editing | Based on 57 The Trade Desk reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 75% (Based on 57 reviews) | |
Batch Uploading | Based on 56 The Trade Desk reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 76% (Based on 56 reviews) | |
Brand Safety | Based on 43 The Trade Desk reviews and verified by the G2 Product R&D team. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 87% (Based on 43 reviews) | |
Fraud Protection | Based on 43 The Trade Desk reviews and verified by the G2 Product R&D team. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 88% (Based on 43 reviews) | |
Frequency Capping | Based on 46 The Trade Desk reviews and verified by the G2 Product R&D team. Allows marketer to set a limit on how many times a consumer sees their ad. | 89% (Based on 46 reviews) | |
Budget Pacing | Based on 59 The Trade Desk reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 82% (Based on 59 reviews) | |
Creative Optimization | Based on 44 The Trade Desk reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns. | 80% (Based on 44 reviews) | |
Rich Media Capabilties | Based on 48 The Trade Desk reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction. | 81% (Based on 48 reviews) | |
In-App Ads | Based on 48 The Trade Desk reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps. | 85% (Based on 48 reviews) | |
Mobile Rich Media Capabilities | Based on 48 The Trade Desk reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction. | 80% (Based on 48 reviews) |
Targeting
Targeting | Based on 59 The Trade Desk reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables. | 88% (Based on 59 reviews) | |
Retargeting | Based on 57 The Trade Desk reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates. | 89% (Based on 57 reviews) | |
Geo-Targeting | Based on 57 The Trade Desk reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 88% (Based on 57 reviews) | |
Contextual Targeting | Based on 46 The Trade Desk reviews and verified by the G2 Product R&D team. Able to match the marketer's ad with specific content on a site or page. | 88% (Based on 46 reviews) |
Mobile
Mobile Tracking | Able to track consumers on their mobile devices where cookies do not apply. 38 reviewers of The Trade Desk have provided feedback on this feature. | 84% (Based on 38 reviews) | |
In-App Ads | Based on 48 The Trade Desk reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps. | 85% (Based on 48 reviews) | |
Mobile Rich Media Capabilities | Based on 48 The Trade Desk reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction. | 80% (Based on 48 reviews) |
Demand Side Platforms
Machine Learning Optimization | Based on 53 The Trade Desk reviews and verified by the G2 Product R&D team. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI | 84% (Based on 53 reviews) | |
Estimate and Projections | Based on 52 The Trade Desk reviews and verified by the G2 Product R&D team. DSP pulls accurate estimates of available impressions and their cost. | 77% (Based on 52 reviews) | |
Cross-Device Capabilities | Based on 52 The Trade Desk reviews and verified by the G2 Product R&D team. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices | 88% (Based on 52 reviews) | |
Cross Channel Capabilities | Based on 36 The Trade Desk reviews. DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. | 86% (Based on 36 reviews) |
Platform
API / Integrations | Based on 43 The Trade Desk reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | 81% (Based on 43 reviews) | |
Custom Reports | Based on 57 The Trade Desk reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators. | 74% (Based on 57 reviews) | |
User, Role, and Access Management | Based on 56 The Trade Desk reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 88% (Based on 56 reviews) | |
Performance and Reliability | Based on 58 The Trade Desk reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 85% (Based on 58 reviews) | |
Enterprise Scalability | Based on 53 The Trade Desk reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations. | 86% (Based on 53 reviews) | |
Customization | Based on 53 The Trade Desk reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 81% (Based on 53 reviews) | |
Workflow Capability | Based on 44 The Trade Desk reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 78% (Based on 44 reviews) | |
Internationalization | Based on 48 The Trade Desk reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 80% (Based on 48 reviews) | |
Notifications | Based on 51 The Trade Desk reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns. | 79% (Based on 51 reviews) | |
Optimization | Optimizes marketing campaigns for mobile devices. | Not enough data | |
Integrations - Mobile Marketing | Integrates advertising/campaigns into mobile applications, games, and mobile browsers. | Not enough data | |
Internationalization | Facilitates global text message and mobile marketing campaigns. | Not enough data |
Analysis
Application Attribution | Attributes app installs to the marketing campaigns and media sources that drove it. | Not enough data | |
Campaign Analysis | Measures impact and effectiveness of mobile marketing campaigns. | Not enough data | |
Uninstall Tracking | Measures user-level uninstall insights. | Not enough data | |
Custom Dashboards | Creates custom data views to suit every team member's needs. | Not enough data |
Campaigns
Proximity Marketing | Collects geo-location data on mobile users to customize relevant campaigns. | Not enough data | |
Push Notifications | Pushes notifications or text messages to mobile devices | Not enough data | |
Bulk SMS | Provides templates for mass mobile messaging campaigns | Not enough data | |
Two-Way Text Messaging | Facilitates two-way text messaging to encourage consumer engagement and loyalty | Not enough data | |
Email Campaigns | Personalizes and optimizes email mobile marketing campaigns. | Not enough data | |
Audience Segmentation | Identifies the most granular audience segments based on actions, inactions, and user properties. | Not enough data |
Engagement
Coupons and Promotions | Sends out coupons and promotions to reward and entice mobile device users. | Not enough data |
Platform Interoperability
Close Ecosystem API | As reported in 29 The Trade Desk reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 79% (Based on 29 reviews) | |
Close Ecosystem API | As reported in 21 The Trade Desk reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 80% (Based on 21 reviews) | |
Close Ecosystem API | As reported in 24 The Trade Desk reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 81% (Based on 24 reviews) |
Platform Basics
Cross-Device Advertising | Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers. | Not enough data | |
Audio Ad Formats | Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc. | Not enough data | |
Programmatic Audio | Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats. | Not enough data | |
Audience Targeting | Provides the ability to target listeners by age, gender, location, language, and even music or talk genre. | Not enough data | |
Ad Serving Rules | Ability to control how many ads and ad types are served to each retailer page. | Not enough data | |
Sponsored Product Listing Ads | Ability to deliver sponsored product ads that seamlessly blend in with organic content. | Not enough data | |
Banner Ads | Ability to deliver banner ad that can be configured based on each individual retailers needs. | Not enough data | |
Display Ads | Ability to deliver display ads that can be personalized based on consumer's online shopping and browsing behavior. | Not enough data |
Platform Reporting
Performance Monitoring | Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks. | Not enough data | |
Reporting Dashboards | Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners. | Not enough data | |
Dashboard Exports | Ability to export dashboard reports on audio ad campaign performance. | Not enough data | |
Music Genre Reporting | Ability to track audio ad impressions by top music genres. | Not enough data |
Platform Data
Reporting Performance Metrics | Provides data for campaigns, products, keywords and teams to help users understand performance across websites and which suppliers are active. | Not enough data | |
Data Filtering | Ability to filter data by specific performance data based on preset and customizable timeframes. | Not enough data | |
Reporting Dashboards | Provides the ability to create a reporting dashboard to give brands insights into key performance indicators (KPIs), like ad impressions, click-through-rate, can campaign-level reports. | Not enough data |
Platform Additional Functionality
Offline Ads | Ability to serve ads to bring targeted audiences back to partner retailer sites. | Not enough data | |
Video Ads | Ability to create and launch video ads on retail media networks. | Not enough data | |
Team Collaboration | Provides capabilities for team collaboration to manage spend limits and billing control for retail media ads. | Not enough data | |
Integrations | Ability to integrate with data management platforms (DMPs). | Not enough data |
Platform - Connected TV (CTV) Advertising Platforms
Personalized Segmentation | Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc. | Not enough data | |
Ad Serving | Compatible to serve and publish ads within the software. | Not enough data | |
Streaming Capabilites | Able to implement ads on all types streaming platforms that are able to serve ads. | Not enough data | |
Performance Analytics | Offer analysis of campaigns and various metrics. | Not enough data |
Campaign Management - Connected TV (CTV) Advertising Platforms
Creative Assets | Contains features where creative assets can be stored and uploaded to various campaigns. | Not enough data | |
Campaign Dashboard | Ability to operate multiple campaigns across segments. | Not enough data |
