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Iterable Reviews & Product Details - Page 8

Iterable Overview

What is Iterable?

Iterable is an AI-powered customer communication platform that combines real-time customer data with the ability to create experiences that activate customers across channels in record time. With intelligent personalization solutions powered by Iterable AI, the individualized, dynamic content capabilities of Catalog, and a best-in-class suite of cross-channel personalization tools, Iterable helps brands redefine their customers’ experiences. By making Iterable the focal point of your modern growth stack, you can create a seamless customer experience across email, SMS, mobile push notifications, web push, and in-app notifications. Learn more at Iterable.com.

Iterable Details
Product Website
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Product Description

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

How do you position yourself against your competitors?

Iterable empowers users with the right data and technology to deliver customer experiences at every touchpoint.

· Unlock more data: Store richer, more complete customer data and build deeply personalized journeys. With more data at your fingertips, you’ll deliver highly relevant recommendations that increase customer loyalty.
· Leverage your data’s potential: Iterable can easily ingest data from almost any source in real-time, so you’re always working with the most up-to-date information.
· Transform insights into smarter marketing decisions. With Iterable’s advanced AI capabilities, identify target segments based on unique goals, better understand predictions, and optimize campaign delivery.
· Reduce Costs: Consolidate the marketing technology stack. Lower the cost to build a better, more digitally oriented experience
· Increase Lifetime Value: Drive more engagement and repeat purchases and customer loyalty via connection in the moments that matter.
· Drive Subscription Revenue: Convert more visitors and drive conversions with engagements across the entire customer journey.


Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,634 Twitter followers
LinkedIn® Page
www.linkedin.com
746 employees on LinkedIn®
Description

Iterable is a cross-channel marketing platform that enables brands to deliver personalized customer experiences through various channels, including email, mobile, and social media. The platform offers tools for campaign management, audience segmentation, and analytics, allowing marketers to create targeted and automated marketing campaigns. Iterable's focus on customer engagement helps businesses optimize their marketing strategies and improve overall performance. For more information, visit their website at [iterable.com](https://www.iterable.com).


Deja D.
DD
Overview Provided by:

Recent Iterable Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
0.0 out of 5
"Impossible login requirements"
The tool itself works well. My team is able to manage multiple campaigns at once. We take advantage of the multiple projects feature, which is gr...
Alan C.
AC
Alan C.Small-Business (50 or fewer emp.)
4.5 out of 5
"Easy-to-use email marketing software"
As a non-technical marketer, I can use and create create campaigns and emails easily. It gives me autonomy over my work and how fast I can accompli...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Review of Iterable"
The product offers some excellent features that are highly useful, but certain aspects of its usability can feel challenging or less intuitive at t...
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Iterable Media

Iterable Demo - Sophisticated journeys
Iterable lets marketers build powerful journeys without any coding
Iterable Demo - Real-time analytics
Iterable gives marketers all the necessary info on their campaigns, in real time
Iterable Demo - Powerful segmentation
Iterable lets customers segment on any field or criteria, across millions of users
Iterable Demo - Natively multi-channel
Iterable seamlessly supports all marketing channels: email, web, mobile push, sms
Play Iterable Video
Play Iterable Video
Play Iterable Video

Official Downloads

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Video Reviews

641 Iterable Reviews

4.4 out of 5
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641 Iterable Reviews
4.4 out of 5
641 Iterable Reviews
4.4 out of 5

Iterable Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for IterableQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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MR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

The team who supported us during the intergration and implementation stages, plus those who support us ongoing have been fantastic, nothing is too much of an ask! (Very refreshing vs other suppliers!)

System wise, i use it every day, and the interface is really simple, clean, and easy to use - again very different to other systems i've used. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

The only downside is the template management aspect. When you create a base template and then add it to the campaign, if you update the base template, it doesnt automatically update the template within the campaign (so you basically have to update your templates twice). Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Previously we had an over complicated system, which looked like it was built in the 90s. You had to be a develper to user it, and it was just not what we needed. Iterable has cut down the time it takes to create campaigns, automate our campaigns and communicate to our customers - allowing us to be more agile. Review collected by and hosted on G2.com.

Sabra M.
SM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

I love how seamless it is to set up journies! The support is also top tier and always responsive Review collected by and hosted on G2.com.

What do you dislike about Iterable?

I wish some functionality was a little bit better like being able to easily compare email insights and pull them up side-by-side next to one another Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

They are helping us reach lots of customers at scale and personalize our messages to be tailored for each audience and also each personal user Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Iterable?

The strength is the complexity that they can handle. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

They have limitations on wysiwyg editing, the support can be lightweight, and we were mislead a couple of times on best data structures Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Allow us to mange a 200+ transactional email ecosystem and complex blast marketing campaigns. Review collected by and hosted on G2.com.

Response from Deja Darrington of Iterable

Thank you for sharing your experience with Iterable. We're pleased that it has been beneficial for managing your transactional email ecosystem and marketing campaigns. We take your feedback on wysiwyg editing and support seriously and will strive to address these concerns.

Verified User in Online Media
UO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

We're new to the platform, but our onboarding experience thus far has been really positive. The Iterable team took the time to understand our company's specific needs and how we could accomplish our goals with their tools. They created extensive documentation around our use cases with clear goals.

Since we've started using the platform it's been easy to activate on our user data and introduce other members of our team to the tools. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

They are missing built in connectors to LinkedIn and Google Ads Audiences that would be super helpful. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

It's helping us more easily activate on user data and saving a ton of time. Review collected by and hosted on G2.com.

JA
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

I have been able to see many different people be trained to use Iterable using their provided training moduals and I am impressed at how easily new users gain proficiency with the system. That being said, there is enough depth to be able to handle our automation and communication needs completly without the need of external systems. I use Iterable every day and am impressed with how versatile and easy it has been to impliment across our organization. We have many systems that we needed to tie into iterable and their support team has been very helpfull ensuring that it has been done in a timly mannor. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Due to the scope of the product it takes a while for specific requested features to be implimented. They are constantly developing new features but many of them are not usefull to my organization and how we use the product. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

They provide a foundation for all of our communications. We are a large organization and being able to integrate Iterable into our old systems has been invaluable. As we consolidate and remove older systems Iterable has been able to accomidate and step into a greater role in our organization. Review collected by and hosted on G2.com.

Nankye  J.
NJ
Account Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Iterable?

I love iterable because it has iterable academy which offers free training for certified sms marketing and training on how to set up and use iterable. Iterable is easy to use and easy to upgrade from iterable academy to iterable. Iterable has advanced and sophisticated features for marketing services. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Iterable is very simple, realistic and easy to run. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Iterable has helped me on improving my sms marketing skills and increasindg pcustomers relationship towards our business Review collected by and hosted on G2.com.

NT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

I truly love the customer support I have received at Iterable. They are fast, helpful and very knowledgeable. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

There are a few glitches with in the software that could be improved, such as fixing the image uploaded in chrome. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

It's solving our email marketing needs and in the near future we will be adding additional features such as sms. Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Iterable?

The segmentation tool is top notch. I've learned different querying languages but this just makes things soo easy. Also love the workflow tools and the easy visualization with them. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Reporting dashboard tools leave a good amount to be desired, when I share a dashboard I have created I have no way to share department or organization wide. Hoping this will be added in the future. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

All things automation, it saves us so much time and keeps our ship running 24/7. Let's us gain insights through AB Tests, look up users, and view our full customer lifecycle. Review collected by and hosted on G2.com.

JS
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

The interface and flexibility are great compared to other similar platforms. Iterable has empowered us to grow our business and has great client support to help us optimize marketing programs. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Some integrations are more complicated than we would like. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Iterable helps us segment and reach our customers across two different mobile applications via push, in-app or email campaigns Review collected by and hosted on G2.com.

Verified User in Government Administration
UG
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Iterable?

Advanced personalization and ease of campaign creation Review collected by and hosted on G2.com.

What do you dislike about Iterable?

the learning curve, challenging for new users Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Automation in the personalization of campaigns, data integration, makes the most complex flows easy Review collected by and hosted on G2.com.

Response from Deja Darrington of Iterable

We're happy to hear that you're benefiting from Iterable's automation in personalization of campaigns and data integration. We recognize that the learning curve can be challenging for new users, and we're continuously working to enhance our training and support to make the platform more user-friendly for everyone.