Save to My Lists
Paid
Claimed

Iterable Reviews & Product Details - Page 6

Iterable Overview

What is Iterable?

Iterable is an AI-powered customer communication platform that combines real-time customer data with the ability to create experiences that activate customers across channels in record time. With intelligent personalization solutions powered by Iterable AI, the individualized, dynamic content capabilities of Catalog, and a best-in-class suite of cross-channel personalization tools, Iterable helps brands redefine their customers’ experiences. By making Iterable the focal point of your modern growth stack, you can create a seamless customer experience across email, SMS, mobile push notifications, web push, and in-app notifications. Learn more at Iterable.com.

Iterable Details
Product Website
Show LessShow More
Product Description

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

How do you position yourself against your competitors?

Iterable empowers users with the right data and technology to deliver customer experiences at every touchpoint.

· Unlock more data: Store richer, more complete customer data and build deeply personalized journeys. With more data at your fingertips, you’ll deliver highly relevant recommendations that increase customer loyalty.
· Leverage your data’s potential: Iterable can easily ingest data from almost any source in real-time, so you’re always working with the most up-to-date information.
· Transform insights into smarter marketing decisions. With Iterable’s advanced AI capabilities, identify target segments based on unique goals, better understand predictions, and optimize campaign delivery.
· Reduce Costs: Consolidate the marketing technology stack. Lower the cost to build a better, more digitally oriented experience
· Increase Lifetime Value: Drive more engagement and repeat purchases and customer loyalty via connection in the moments that matter.
· Drive Subscription Revenue: Convert more visitors and drive conversions with engagements across the entire customer journey.


Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,634 Twitter followers
LinkedIn® Page
www.linkedin.com
746 employees on LinkedIn®
Description

Iterable is a cross-channel marketing platform that enables brands to deliver personalized customer experiences through various channels, including email, mobile, and social media. The platform offers tools for campaign management, audience segmentation, and analytics, allowing marketers to create targeted and automated marketing campaigns. Iterable's focus on customer engagement helps businesses optimize their marketing strategies and improve overall performance. For more information, visit their website at [iterable.com](https://www.iterable.com).


Deja D.
DD
Overview Provided by:

Recent Iterable Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
0.0 out of 5
"Impossible login requirements"
The tool itself works well. My team is able to manage multiple campaigns at once. We take advantage of the multiple projects feature, which is gr...
Alan C.
AC
Alan C.Small-Business (50 or fewer emp.)
4.5 out of 5
"Easy-to-use email marketing software"
As a non-technical marketer, I can use and create create campaigns and emails easily. It gives me autonomy over my work and how fast I can accompli...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Review of Iterable"
The product offers some excellent features that are highly useful, but certain aspects of its usability can feel challenging or less intuitive at t...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
1 person requested security information

Iterable Media

Iterable Demo - Sophisticated journeys
Iterable lets marketers build powerful journeys without any coding
Iterable Demo - Real-time analytics
Iterable gives marketers all the necessary info on their campaigns, in real time
Iterable Demo - Powerful segmentation
Iterable lets customers segment on any field or criteria, across millions of users
Iterable Demo - Natively multi-channel
Iterable seamlessly supports all marketing channels: email, web, mobile push, sms
Play Iterable Video
Play Iterable Video
Play Iterable Video

Official Downloads

Answer a few questions to help the Iterable community
Have you used Iterable before?
Yes

Video Reviews

641 Iterable Reviews

4.4 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
641 Iterable Reviews
4.4 out of 5
641 Iterable Reviews
4.4 out of 5

Iterable Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for IterableQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Verified User in Retail
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

I really enjoy iterable's easy to use interface - it is not cluttered and the path to finding what you need is straightforward and reliable. It saves us time during the creation of content such as push notifications and emails alongside some great tools such as previewing on different devices and ease of flexibility with HTML coding. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Documentation can be somewhat lacking at certain areas and it may take some digging to get what you need. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

we get to send out communication materials with ease and confidence especially when scheduling ahead of time. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
AL
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

The simplicity of the automated user journeys is a useful feature Review collected by and hosted on G2.com.

What do you dislike about Iterable?

It's a shame you can't use different projects at the same time in different windows, the system can be a bit fiddly & not so intuitive Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

It solves the problem of being able to communicate to app users across various channels Review collected by and hosted on G2.com.

Leanne R.
LR
Senior Product Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

The ease of building campaigns and journeys. Simple to use drag and drop tools. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

More support and guidance for those new to the tool. How to get the best out of Iterable. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

It allows us to communicate with our existing database on offers, new products and info. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

Iterable is super user friendly which made learning the platform a breeze. Customer support is always super easy to get in touch with too. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Nothing stands out as dislikes. We have had good experiences. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

We can do complex campaigns with ease. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

Ability to feed as many data points as needed and hyper customize communications. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Some fields of the platform are quite inflexible, although product road map takes users' wishes into account. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Omni-channel strategy of customer engagement, based on real-time data. Review collected by and hosted on G2.com.

Chinaza C.
CC
Graduate Trainee
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Iterable?

Iterable is easy-to-use with workable templates. It allows for seamless multi-messaging across platforms. It can be integrated with Facebook as well which is an amazing perk. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

One of the downsides of Iterable is that for beginners, it could be a bit tasking but once you get the hang of it, it's the best. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

The problem of sending messages across various channels. It makes it easier to send messages via SMS, emails, push notifications and each message can be personalized to suit the audience. Review collected by and hosted on G2.com.

Response from Deja Darrington of Iterable

It's great to hear that Iterable is solving the problem of sending messages across various channels for you. We're pleased that it's making it easier to send personalized messages via SMS, emails, and push notifications. Thank you for sharing the benefits you've experienced with Iterable.

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

syncing ability with amplitude (more or less reliable) Review collected by and hosted on G2.com.

What do you dislike about Iterable?

little visibility for users and it appears for support staff as well, to investigate issues. tools don't exist Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Iterable is used to send out push notifications to ios and android devices Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

Iterable's layout is super easy to use. I use it daily for campaigns and journeys and it has a lot of features that make it easy to clone and edit these. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

I would like to see more analytics when it comes to pulling multiple campaigns. Also, for segmentation, it would be nice to be able to see the users who are being removed for each filter. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Iterable helps with our everyday use to email sends. Review collected by and hosted on G2.com.

Response from Deja Darrington of Iterable

We're glad to hear that you find Iterable's layout easy to use and that it has features that make it easy to clone and edit campaigns and journeys. We appreciate your feedback about wanting more analytics for pulling multiple campaigns and improved segmentation visibility. We'll definitely take this into consideration for future updates.

Verified User in Logistics and Supply Chain
UL
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

Iterable is an intuitive platform for marketers use and I love to see that that it continues to evolve with new features. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Reporting hasn't always been the easiest to use and share.

Even though support has been generally good, there have been a few times where I have been given incorrect information which resulted in customer facing mistakes. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Automated email sends allow us to scale our marketing efforts Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

Iterable can get really granular with its reporting and segmentation. It's friendly to go from anywhere in the platform to the most detailed aspects of a user interaction with comms and events. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

The documentation could have a better search system. It was really hard to find some articles. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Iterable can show me what a customer did at any point in time. That's is really important when we are trying to be accurate with reporting on the customer journey. Review collected by and hosted on G2.com.

Response from Deja Darrington of Iterable

We're glad to hear that you find Iterable's reporting and segmentation capabilities to be helpful for your needs. We appreciate your feedback about the documentation search system, and we will take that into consideration for future improvements.