Iterable Reviews & Product Details

Iterable stands out among competitors for their:

- Simple UI

- User friendly interface

- Great customer support

- Constantly improving features

- Ask frequently for user feedback

- Love love love the experimentation tab where you can see all your experiments and results

- Brand affinity score: amazing way to check users who are engaged with your brand Review collected by and hosted on G2.com.

- There could be more features added to enhance testing and channels, they are working on it and it's nothing really crucial to using it as a Customer Engagement Platform

- The analytics dashboard is not stellar, but still has a lot of useful information, I trust them to improve their product

- Embedded messages and their use in journeys could be improved Review collected by and hosted on G2.com.

I really appreciate how intuitive Iterable is, making it easy to navigate and use, especially the visual journey builder, which allows me to design complex workflows with ease. The platform's segmentation tools are also a standout, enabling us to deliver highly personalized messages without needing developers. Additionally, I find the integrations seamless and the personalization features robust, which together create a comprehensive, connected experience that is easy to manage. The clear analytics provided by Iterable also give me confidence in assessing the effectiveness of our marketing efforts. Furthermore, the ability to centralize various communication channels like in-app, push, emails, and SMS into one flow is a major advantage, simplifying the management of customer interactions and journeys. Review collected by and hosted on G2.com.

I find that the conversion tracking in Iterable could be significantly improved. Currently, it does not work as reliably or accurately as needed, which affects our ability to trust the campaign performance data. This lack of reliability makes optimizations difficult. We would greatly benefit from more reliable tracking, clearer documentation, and stronger attribution options. Review collected by and hosted on G2.com.

A lot of intuitive features, constantly improving therefore always something new to experiment with, customer support is usually fast to reply and to reach. Journey builder is easy to use with drap&drop UX. Segmentation is also advanced, and it's easy to integrate custom events and fields. Product roadmap is hopefully bringins a lot of new solutions to our problems, such as the reporting issue Review collected by and hosted on G2.com.

Reporting features, messaging insights are often not easily accessible, There are some annoying parts about duplicating journeys or tiles within a journey. Review collected by and hosted on G2.com.

it supports email, SMS, push notifications, in-app messages and web push so that you can build unified campaigns across channels from one place. Besides it is powerful workflow builder as it enables complex automated user journeys without writing a single line of code, so it provides easy implementation and frequency of easy usage. creates highly targeted and personalized messages. Review collected by and hosted on G2.com.

pricing is relatively high compared to simpler tools compared to its competitors' tools, as its costs grow with contacts and features. it needs specialist users as it is complex that not all teams in any domain are able to use it, it is not simple in nutshell. Review collected by and hosted on G2.com.

I like Iterable's journey features, which are incredibly useful for creating tailored customer experiences. The platform allows us to design and customize our customer journeys in a way that perfectly suits our needs, enhancing our ability to engage with our clients effectively. I appreciate the flexibility and capability of these features, as they enable us to reach our customers seamlessly via email and SMS for our marketing automation strategies. Additionally, the move from Emfluence to Iterable has proven beneficial due to the advanced capabilities Iterable offers in handling our data. Review collected by and hosted on G2.com.

The reporting in Iterable is finicky and I frequently encounter glitches that have no clear explanation. Additionally, the customer service team requires improvement. Review collected by and hosted on G2.com.

I like that with Iterable, you can immediately see how the content will look when you modify certain text and fields. It's also easy to track how many of each notification is sent over time and the open rate. It saves time by making the data easily available and allows for some changes to be more self-serve. Review collected by and hosted on G2.com.

It's not always clear what the impact of changes to names of items (campaigns, journeys etc) will be. If I change the name of this journey in Iterable, it's unclear if it will break my integration or if I will need to make the same changes in my integration. Review collected by and hosted on G2.com.

I love Iterable for its ability to combine multiple email campaigns into one seamless journey, which greatly enhances our B2B email nurture strategies. The platform is notably more user-friendly compared to other marketing automation tools I’ve encountered, allowing my team to operate it efficiently with minimal need for assistance from other departments. This usability advantage is a significant factor in our shift from using Marketo, as Iterable offers a simpler, more intuitive experience that doesn’t require heavy involvement from an Ops team. Review collected by and hosted on G2.com.

I encounter bugs at times, which disrupt the use of the platform. Additionally, some aspects of it are not very intuitive, requiring more effort to learn or use efficiently. Review collected by and hosted on G2.com.

I love how Iterable combines a clean, intuitive interface with powerful automation and personalization tools, making it easy to build complex user journeys, test new ideas quickly, and deliver highly relevant messages across multiple channels. Review collected by and hosted on G2.com.

Reporting can feel limited and sometimes requires manual work or outside tools to get deeper insights, especially when comparing performance across multiple campaigns or channels. Review collected by and hosted on G2.com.

It offers a wider range of built-in features that can help you reach your target audience as efficiently as possible. Review collected by and hosted on G2.com.

While using Iterable, I have encountered a few challenges. For example, it does not allow you to delete fields once they have been created. Additionally, event-related data is not stored in a structured format, which can be limiting. Review collected by and hosted on G2.com.

I love how innovative Iterable is. They’re constantly updating to provide the best and most current experience with up to date technology Review collected by and hosted on G2.com.

Testing journeys and other automations is a bit tough as we have to execute our tests in a sandbox environment. I wish there was a way we could render what would be visible to customers directly in the journey builder and mimic what customers would see if they actually went through the journey. Review collected by and hosted on G2.com.