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Iterable Reviews & Product Details - Page 5

Iterable Overview

What is Iterable?

Iterable is an AI-powered customer communication platform that combines real-time customer data with the ability to create experiences that activate customers across channels in record time. With intelligent personalization solutions powered by Iterable AI, the individualized, dynamic content capabilities of Catalog, and a best-in-class suite of cross-channel personalization tools, Iterable helps brands redefine their customers’ experiences. By making Iterable the focal point of your modern growth stack, you can create a seamless customer experience across email, SMS, mobile push notifications, web push, and in-app notifications. Learn more at Iterable.com.

Iterable Details
Product Website
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Product Description

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

How do you position yourself against your competitors?

Iterable empowers users with the right data and technology to deliver customer experiences at every touchpoint.

· Unlock more data: Store richer, more complete customer data and build deeply personalized journeys. With more data at your fingertips, you’ll deliver highly relevant recommendations that increase customer loyalty.
· Leverage your data’s potential: Iterable can easily ingest data from almost any source in real-time, so you’re always working with the most up-to-date information.
· Transform insights into smarter marketing decisions. With Iterable’s advanced AI capabilities, identify target segments based on unique goals, better understand predictions, and optimize campaign delivery.
· Reduce Costs: Consolidate the marketing technology stack. Lower the cost to build a better, more digitally oriented experience
· Increase Lifetime Value: Drive more engagement and repeat purchases and customer loyalty via connection in the moments that matter.
· Drive Subscription Revenue: Convert more visitors and drive conversions with engagements across the entire customer journey.


Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,634 Twitter followers
LinkedIn® Page
www.linkedin.com
746 employees on LinkedIn®
Description

Iterable is a cross-channel marketing platform that enables brands to deliver personalized customer experiences through various channels, including email, mobile, and social media. The platform offers tools for campaign management, audience segmentation, and analytics, allowing marketers to create targeted and automated marketing campaigns. Iterable's focus on customer engagement helps businesses optimize their marketing strategies and improve overall performance. For more information, visit their website at [iterable.com](https://www.iterable.com).


Deja D.
DD
Overview Provided by:

Recent Iterable Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
0.0 out of 5
"Impossible login requirements"
The tool itself works well. My team is able to manage multiple campaigns at once. We take advantage of the multiple projects feature, which is gr...
Alan C.
AC
Alan C.Small-Business (50 or fewer emp.)
4.5 out of 5
"Easy-to-use email marketing software"
As a non-technical marketer, I can use and create create campaigns and emails easily. It gives me autonomy over my work and how fast I can accompli...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Review of Iterable"
The product offers some excellent features that are highly useful, but certain aspects of its usability can feel challenging or less intuitive at t...
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Iterable Media

Iterable Demo - Sophisticated journeys
Iterable lets marketers build powerful journeys without any coding
Iterable Demo - Real-time analytics
Iterable gives marketers all the necessary info on their campaigns, in real time
Iterable Demo - Powerful segmentation
Iterable lets customers segment on any field or criteria, across millions of users
Iterable Demo - Natively multi-channel
Iterable seamlessly supports all marketing channels: email, web, mobile push, sms
Play Iterable Video
Play Iterable Video
Play Iterable Video

Official Downloads

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Video Reviews

641 Iterable Reviews

4.4 out of 5
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641 Iterable Reviews
4.4 out of 5
641 Iterable Reviews
4.4 out of 5

Iterable Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for IterableQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

The clean user interface is a big highlight! I have been using Iterable every day for the past 3 years. It was easy to implement it into my day to day. It is also integrated with our data exploration platform, which helps others from our organization view campaign metrics when needed! Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Sometimes, the user lists we upload don't upload completely and there is a certain lag once in a blue moon! Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Our organization uses Iterable for multiple purposes! My team specifically uses it to reach out to the contact base of our customer on behalf of them in order to gather reviews. Review collected by and hosted on G2.com.

Response from Deja Darrington of Iterable

We're thrilled to hear that you find Iterable's user interface clean and easy to use. It's great to know that our platform integrates well with your data exploration platform, making campaign metrics easily accessible for your organization. We apologize for any inconvenience caused by incomplete user list uploads and occasional lag. Our team is continuously working to address these issues and improve the overall user experience.

SP
Business analyst
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

I love the clean UI, it makes me excited to share Iterable with other colleagues because I'm so confident they'll enjoy it as much as I do. Placing campaigns in folders and the ability to add tags and metadata really allow us to keep our content organized. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Nothing! I haven't found much I don't like, if anything the ability to easily see who is listed in a list could be a little easier and better UI. Typically today I just export the list but maybe there is a better way to do that today? Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Email creation that works without bugs Review collected by and hosted on G2.com.

Response from Deja Darrington of Iterable

We're thrilled to hear that you love the clean UI and find Iterable's campaign organization features helpful! We appreciate your feedback about the list functionality and will definitely take it into consideration for future improvements.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

Very easy to use while still mainting the complexity and advanced tools necessary to do unique and highly customizable things for your business to stand out. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

There are some usage metrics that would be helpful. Right now you can see your current usage but it would be nice to see what the usage is out of your limit instead of having to refer back to the contract. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

We utilize dynamic content very heavily in our sends and the ease of use with Iterable's handlebars and dynamic content makes it easy to execute these campaigns. Review collected by and hosted on G2.com.

Response from Deja Darrington of Iterable

Thank you for your kind words about our platform and support. We appreciate your feedback and will definitely take your suggestion about usage metrics into consideration for future improvements.

Brodie G.
BG
Lifecycle manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Iterable?

Accessible insights tool; segmenting audience is really user-friendly; support is unparalleled. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Iterable is always making improvements. I don't dislike anything, because features are always being deployed and modified. Very user-centric. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Converting leads to funded clients - reducing our cost of acquisition - increasing overall engagement. Review collected by and hosted on G2.com.

Katie B.
KB
Director, Omnichannel Marketing
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
(Original )Information
What do you like best about Iterable?

. Everyone at Iterable is extremely kind and supportive and always willing to find an answer to our questions no matter how big or small the question. The Platform itself is very easy to use, and the Campaign section is very detailed in the way you can use experiments for a/b testing.

Iterable's ability to be willing to adapt over the years to customer needs really and creating their roadmap around feedback,most other esp don't do that, and it's always long roadmap timelines Review collected by and hosted on G2.com.

What do you dislike about Iterable?

I think the hardest thing about iterable is not having native integrations in tools to our tech stack where we can pull in just specific fields as a marketer without an engineer to set up the webhook and piping for us. Review collected by and hosted on G2.com.

Recommendations to others considering Iterable:

I highly recommend Iterable they are genuine, good natured company with employees that truly care about your success. You won't regret the switch, we have an extremely complicated business model and they accepted the challenge and worked with us very closely during migration and we still work with them closely. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Creating an Omichannel solution for our company.

New company we are trying to understand our consumer base better, and retarget uses by utilizing our internal data, to better connect with our audience. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

Iterable can do a lot. Journeys are wonderful and flexible, and the direct integration with push/email/etc. is great. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Despite the amount of things you can do, there are often times where Iterable feels limited (e.g., it can do email, but its email features are limited and often frustrating if you're used to more powerful platforms). Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Iterable makes it easy to have much of our customer comminication in one place — push, email, etc. Review collected by and hosted on G2.com.

Julia A.
JA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Iterable?

Overall iterable has served us well at Hipcamp. Previously I've used Braze, Mailchimp and Hubspot and Iterable was very easy to pick up. Additionally Mike our account manager has been awesome! Very responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

As a marketer I wish I was more autonomous with things like setting up custom events. It'd also be great to have machine learning pick the best comms to send to users and when, though sounds like y'all are moving in that direction after hearing from your SVP, Product. Also creatively, there are often blockers with fonts, dark mode etc-- so better optimizing creative for the users domain would be helpful. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

It's an extension of the product for things like trip communications, cancellations, modifications etc.

Introduces our new users to the product, inspires them to book, and brings them back again. Drives substantial growth! Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

I like that I can easily duplicate campaigns and use the same content across different journeys. I also like that I can easily A/B test or run experiments on campaigns and journeys. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

I find the login process to be very challenging. I dread logging in every day. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

It's allowing us to write, schedule, and launch emails at scale. We send hundreds of thousands of emails each week via Iterable. Review collected by and hosted on G2.com.

Response from Deja Darrington of Iterable

We're glad to hear that you find our campaign duplication and A/B testing features helpful. We understand your frustration with the login process and will work to improve it for a better user experience.

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

Iterable allows us to set-up automated email flows which takes the daily work off my plate. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Some of the tech set-up is complex and takes a lot of trial and error Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

It allows us to keep in constant contact with our users and allows us to send personalized messages to segments based on their subscription tier and activity in our product Review collected by and hosted on G2.com.

Response from Deja Darrington of Iterable

It's great to hear that Iterable is helping you stay in constant contact with your users and send personalized messages. We're committed to providing solutions that benefit our users and enhance their marketing efforts.

Shweta P.
SP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Iterable?

1. Iterable Team: From the moment we started working with them, their team was there to guide us through every step of the process. They provide expert advice, support and very quick to respond to any questions or concerns our team ever has, they always go above and beyond to ensure a smooth resolution.

2. Product: It's one of the best I've seen so far. The platform is highly intuitive and easy to use, with a robust set of features that enable our teams to create targeted and personalized campaigns that resonate with my audience. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

I don't dislike anything about the product or the team so far Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

1. Customer Segmentation

2. Personalization

3. Marketing automations

All these capabilities help us with quick turnarounds and achieve efficiencies at scale Review collected by and hosted on G2.com.