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641 Iterable Reviews
Overall Review Sentiment for Iterable
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The clean user interface is a big highlight! I have been using Iterable every day for the past 3 years. It was easy to implement it into my day to day. It is also integrated with our data exploration platform, which helps others from our organization view campaign metrics when needed! Review collected by and hosted on G2.com.
Sometimes, the user lists we upload don't upload completely and there is a certain lag once in a blue moon! Review collected by and hosted on G2.com.
I love the clean UI, it makes me excited to share Iterable with other colleagues because I'm so confident they'll enjoy it as much as I do. Placing campaigns in folders and the ability to add tags and metadata really allow us to keep our content organized. Review collected by and hosted on G2.com.
Nothing! I haven't found much I don't like, if anything the ability to easily see who is listed in a list could be a little easier and better UI. Typically today I just export the list but maybe there is a better way to do that today? Review collected by and hosted on G2.com.
Very easy to use while still mainting the complexity and advanced tools necessary to do unique and highly customizable things for your business to stand out. Review collected by and hosted on G2.com.
There are some usage metrics that would be helpful. Right now you can see your current usage but it would be nice to see what the usage is out of your limit instead of having to refer back to the contract. Review collected by and hosted on G2.com.

Accessible insights tool; segmenting audience is really user-friendly; support is unparalleled. Review collected by and hosted on G2.com.
Iterable is always making improvements. I don't dislike anything, because features are always being deployed and modified. Very user-centric. Review collected by and hosted on G2.com.

. Everyone at Iterable is extremely kind and supportive and always willing to find an answer to our questions no matter how big or small the question. The Platform itself is very easy to use, and the Campaign section is very detailed in the way you can use experiments for a/b testing.
Iterable's ability to be willing to adapt over the years to customer needs really and creating their roadmap around feedback,most other esp don't do that, and it's always long roadmap timelines Review collected by and hosted on G2.com.
I think the hardest thing about iterable is not having native integrations in tools to our tech stack where we can pull in just specific fields as a marketer without an engineer to set up the webhook and piping for us. Review collected by and hosted on G2.com.
Iterable can do a lot. Journeys are wonderful and flexible, and the direct integration with push/email/etc. is great. Review collected by and hosted on G2.com.
Despite the amount of things you can do, there are often times where Iterable feels limited (e.g., it can do email, but its email features are limited and often frustrating if you're used to more powerful platforms). Review collected by and hosted on G2.com.

Overall iterable has served us well at Hipcamp. Previously I've used Braze, Mailchimp and Hubspot and Iterable was very easy to pick up. Additionally Mike our account manager has been awesome! Very responsive and helpful. Review collected by and hosted on G2.com.
As a marketer I wish I was more autonomous with things like setting up custom events. It'd also be great to have machine learning pick the best comms to send to users and when, though sounds like y'all are moving in that direction after hearing from your SVP, Product. Also creatively, there are often blockers with fonts, dark mode etc-- so better optimizing creative for the users domain would be helpful. Review collected by and hosted on G2.com.
I like that I can easily duplicate campaigns and use the same content across different journeys. I also like that I can easily A/B test or run experiments on campaigns and journeys. Review collected by and hosted on G2.com.
I find the login process to be very challenging. I dread logging in every day. Review collected by and hosted on G2.com.
Iterable allows us to set-up automated email flows which takes the daily work off my plate. Review collected by and hosted on G2.com.
Some of the tech set-up is complex and takes a lot of trial and error Review collected by and hosted on G2.com.

1. Iterable Team: From the moment we started working with them, their team was there to guide us through every step of the process. They provide expert advice, support and very quick to respond to any questions or concerns our team ever has, they always go above and beyond to ensure a smooth resolution.
2. Product: It's one of the best I've seen so far. The platform is highly intuitive and easy to use, with a robust set of features that enable our teams to create targeted and personalized campaigns that resonate with my audience. Review collected by and hosted on G2.com.
I don't dislike anything about the product or the team so far Review collected by and hosted on G2.com.