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Iterable Reviews & Product Details - Page 4

Iterable Overview

What is Iterable?

Iterable is an AI-powered customer communication platform that combines real-time customer data with the ability to create experiences that activate customers across channels in record time. With intelligent personalization solutions powered by Iterable AI, the individualized, dynamic content capabilities of Catalog, and a best-in-class suite of cross-channel personalization tools, Iterable helps brands redefine their customers’ experiences. By making Iterable the focal point of your modern growth stack, you can create a seamless customer experience across email, SMS, mobile push notifications, web push, and in-app notifications. Learn more at Iterable.com.

Iterable Details
Product Website
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Product Description

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

How do you position yourself against your competitors?

Iterable empowers users with the right data and technology to deliver customer experiences at every touchpoint.

· Unlock more data: Store richer, more complete customer data and build deeply personalized journeys. With more data at your fingertips, you’ll deliver highly relevant recommendations that increase customer loyalty.
· Leverage your data’s potential: Iterable can easily ingest data from almost any source in real-time, so you’re always working with the most up-to-date information.
· Transform insights into smarter marketing decisions. With Iterable’s advanced AI capabilities, identify target segments based on unique goals, better understand predictions, and optimize campaign delivery.
· Reduce Costs: Consolidate the marketing technology stack. Lower the cost to build a better, more digitally oriented experience
· Increase Lifetime Value: Drive more engagement and repeat purchases and customer loyalty via connection in the moments that matter.
· Drive Subscription Revenue: Convert more visitors and drive conversions with engagements across the entire customer journey.


Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,634 Twitter followers
LinkedIn® Page
www.linkedin.com
746 employees on LinkedIn®
Description

Iterable is a cross-channel marketing platform that enables brands to deliver personalized customer experiences through various channels, including email, mobile, and social media. The platform offers tools for campaign management, audience segmentation, and analytics, allowing marketers to create targeted and automated marketing campaigns. Iterable's focus on customer engagement helps businesses optimize their marketing strategies and improve overall performance. For more information, visit their website at [iterable.com](https://www.iterable.com).


Deja D.
DD
Overview Provided by:

Recent Iterable Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
0.0 out of 5
"Impossible login requirements"
The tool itself works well. My team is able to manage multiple campaigns at once. We take advantage of the multiple projects feature, which is gr...
Alan C.
AC
Alan C.Small-Business (50 or fewer emp.)
4.5 out of 5
"Easy-to-use email marketing software"
As a non-technical marketer, I can use and create create campaigns and emails easily. It gives me autonomy over my work and how fast I can accompli...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Review of Iterable"
The product offers some excellent features that are highly useful, but certain aspects of its usability can feel challenging or less intuitive at t...
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Iterable Media

Iterable Demo - Sophisticated journeys
Iterable lets marketers build powerful journeys without any coding
Iterable Demo - Real-time analytics
Iterable gives marketers all the necessary info on their campaigns, in real time
Iterable Demo - Powerful segmentation
Iterable lets customers segment on any field or criteria, across millions of users
Iterable Demo - Natively multi-channel
Iterable seamlessly supports all marketing channels: email, web, mobile push, sms
Play Iterable Video
Play Iterable Video
Play Iterable Video

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Video Reviews

641 Iterable Reviews

4.4 out of 5
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641 Iterable Reviews
4.4 out of 5
641 Iterable Reviews
4.4 out of 5

Iterable Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for IterableQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Consumer Goods
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

I'm new in my role at Benefit Cosmetics and this is the first time I've used Itearble. I've found the tool to be incredible intuitive to learn and easy to use. I've also been very impressed by both the strategic partnership provided by Tracy, as well as the technical support provided by Julia and Rebecca. Super excited to see where our partnership takes us next year! Review collected by and hosted on G2.com.

What do you dislike about Iterable?

I would like to see more robust reporting capabilities in terms of email list growth. I would also like to have easier ways to review insights and results across projects - we have ~40 different projects running in Iterable, so it's very manual to get a full picture on email campaign performance across our many projects. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

We primarily use Iterable for email marketing but we are also using it as an interim CDP of sorts, which has been incredibly helpful as we are migrating our data to new platforms internally. Review collected by and hosted on G2.com.

Response from Deja Darrington of Iterable

We're thrilled to hear that you've had a positive experience with Iterable and that our team members have been able to provide valuable support. We appreciate your feedback on reporting capabilities and insights across projects, and we'll definitely take that into consideration for future improvements.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

Intuitive interface for basic tasks, making it easy to use.

Excellent implementation team that ensures a smooth onboarding process.

Responsive CMS support for resolving questions and doubts quickly.

Promising AI integration that adds value and efficiency. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

AI integration requires further refinement to reach full potential.

Customer support team could benefit from more extensive training.

Certain features need more robust development for better usability. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Iterable is solving the challenge of managing and executing customer engagement efficiently by providing an easy-to-use platform, making it easier to create and manage impactful marketing campaigns. These features save time, enhance productivity, and improve customer interactions, ultimately driving better engagement and results. Review collected by and hosted on G2.com.

Joanna B.
JB
Senior Content Copywriter and Editor
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Iterable?

Their customer support team is always pretty responsive and helpful Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Iterable is really difficult to use. I'm constantly experiencing bugs and it seems to be really complicated to complete simple projects. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Since I work for a medical device comoany, we use Iterable due to it's HIPAA compliance. This helps us to manage and send out email campaigns and has the options to segment our audiences. Review collected by and hosted on G2.com.

Tom M.
TM
CRM and Communications Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Iterable?

As a Marketing user, I can do everything I want to in the platform without developer support. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

A content library for images that can be accessed outside of the email editor would be useful, though only a minor gripe Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Marketing automation tool saves a lot of time for us. The inbuilt testing tools also make it seamless to run test and optimise our campaigns Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

I like the ability to get granular or remain top level when building emails in Iterable. The drag and drop editor is simple enough for non-email savvy colleagues to use, but the HTML options make it fully customizable. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Iterable's data tracking and segmentation features could be better. It clearly caters to a wide audience of B2B, B2C, ecomm and other companies who might need an ESP. It's not a perfect solution for a media company specifically. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

We sent thousands of emails a day as a media company with a robust newsletter mailing list. Iterable allows several of us to work on different email campaigns at once and segment our audiences for the proper customer journey. Review collected by and hosted on G2.com.

Response from Deja Darrington of Iterable

We appreciate your feedback about Iterable's data tracking and segmentation features. We are constantly working to improve our platform and will take your comments into consideration.

RH
Lead Product Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

Easy and fun to use, fast reporting capabilities and all the features that I need as an email marketing professional. Also very happy with the customer support we received by the helpful and friendly team at Iterable. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

I can't think of anything I dislike about Iterable. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

We partnered with Iterable for our email marketing campaigns, Journeys and SMS deployment. We're able to set up journeys easily and send emails and SMS to our audience. Review collected by and hosted on G2.com.

Response from Deja Darrington of Iterable

Thank you for sharing your positive experience with Iterable! We're glad to hear that you find our platform user-friendly and that it meets your email marketing needs. Our team is committed to providing helpful and friendly customer support, and we're pleased to hear that you had a great experience with us.

Marcos L.
ML
marketing consultant
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

Iterable is at the same time powerfull and easy to use. The system has not only a great interface, but also an awesome stability. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Could improve its analytics features for the campaigns Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Iterable makes it easy to create a perfect experience for our users. Also, it keeps improving everytime which means - I'm becoming more productive in each iteration. Review collected by and hosted on G2.com.

Verified User in Telecommunications
ET
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

Iterable is a great tool to create automated and trigger journeys. This allows us to communicate accurately by segmenting customers and timing of communications. The Iterable team is also a highlight of the organisation, very smart and cooperative in achieving results desired. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Integration between Iterable and our database was difficult and we we had to recreate our Iterable structure to serve the use-case particular to Telco environment. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Iterable is helping with customer engagement at the right timing. Retention is the biggest challenge for Telco provider and talking to the customers about proactively about retention offers and reactively to retain a expired customer are the biggest value of Iterable. Review collected by and hosted on G2.com.

Response from Deja Darrington of Iterable

Thank you for sharing your feedback on Iterable! We're thrilled to hear that you find our tool helpful for creating automated journeys and improving customer communication. We appreciate your kind words about our team as well.

We're sorry to hear about the challenges you faced with the integration and restructuring of your Iterable structure. We understand the importance of seamless integration and will work to improve this process for our customers.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

– Very flexible: there's a way to do almost anything, the limits seem to be your imagination on how to use their tools

– Great customer support: always at hand to answer questions and find solutions at a moment's notice Review collected by and hosted on G2.com.

What do you dislike about Iterable?

– Some of the more technical elements of the platform can be hard to self-serve using the help centre articles without prior knowledge

– The UX can at times be so user friendly that it's quite rigid in its capability Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

– targeting customers on an individudal basis

– highly personalising + targeting journeys

– both managing customer journeys & transactional comms and marketing comms in different ways

– integrating data feeds, catalogues & third party platforms and reporting tools enables us to use Iterable as a central hub of activity Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Iterable?

The product offers some excellent features that are highly useful, but certain aspects of its usability can feel challenging or less intuitive at times. Iterable is great because it's super intuitive and really helps streamline marketing campaigns. We can deliver all content to our users in a quick and efficient way. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

Sometimes the tool doesn’t work as intuitively as expected, and things can go wrong, which can be frustrating. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

It provides one platform to communicate with our users across the most important channels, supporting us in retaining and engaging them effectively. Review collected by and hosted on G2.com.