Iterable Reviews & Product Details

I love the ease of use in setting up journeys with Iterable, which significantly simplifies creating effective communication flows. This feature is particularly beneficial when orchestrating messaging experiences, allowing me to efficiently structure and manage customer interactions without a steep learning curve. The platform's straightforward interface for setting up complex journeys not only enhances usability but also supports my overall goal of improving customer communication. Review collected by and hosted on G2.com.

I find the UI and UX of Iterable a bit clunky, which makes everything feel like it requires too many clicks. Additionally, when I edit journeys and copy campaigns, I end up with a lot of duplicates that create unnecessary noise. I then have to take the extra step of organizing these into folders, which is time-consuming, to make navigation easier. Review collected by and hosted on G2.com.

I really appreciate the user experience (UX) and how easy it is to navigate through the various features and tools within Iterable. The drag and drop feature in the email builder is exceptionally user-friendly, allowing for easy tweaks and customizations. I find the setup of journeys to be straightforward, and the AI prompts and tools integrated into the journeys facilitate easy updates and help in streamlining processes. Overall, these aspects make managing email marketing, transactional emails, and embedded messaging tasks quite seamless. Review collected by and hosted on G2.com.

I find the asset library in Iterable challenging because it currently limits access to only those assets and images uploaded through email builds. If there were a dedicated library section available, it would significantly ease the process of reviewing all available assets more clearly. Review collected by and hosted on G2.com.

I primarily use Iterable for marketing communications, focusing on large-scale email sends to mixed segments. I particularly appreciate the journeys feature in Iterable because it offers multiple trigger options, making it versatile in solving various problems. Additionally, the layout is intuitive and allows for easy navigation, especially when viewing a journey for the first time, such as for quality assurance purposes. This comprehensive layout facilitates understanding and managing the journeys efficiently. Review collected by and hosted on G2.com.

I find that there is a lot of repetition required when building templates and lists in Iterable. This repetitive process can be time-consuming and cumbersome, as it lacks a seamless workflow. Although the feature of saved rows has helped reduce some of the repetition, it still does not facilitate a smooth and efficient experience. Implementing predictive text could significantly improve this aspect by streamlining the process of creating templates and lists. Review collected by and hosted on G2.com.

I find Iterable extremely beneficial as it encompasses all the necessary core features I require, particularly for marketing emails, SMS, and web push notifications. I appreciate the regular feature updates that Iterable provides, as they often resolve minor issues we encounter, demonstrating their commitment to enhancing user experience. The quick response to known issues or bugs with timely updates is a significant plus, ensuring functionality and reliability. Additionally, I value the ability to submit feature requests, which makes me feel involved in the product's development and future enhancements. These aspects of Iterable contribute to a seamless and efficient marketing communication workflow, empowering me to connect with customers effectively by leveraging the data we have about them and ensuring communications are both timely and relevant. Review collected by and hosted on G2.com.

I have noticed issues with the heatmaps in Iterable not displaying the number of clicks throughout the email correctly. The discrepancy arises because the heatmaps UI was updated earlier this year, and depending on whether you view the updated or previous version, the number of clicks shown differs. This inconsistency makes it difficult to assess the effectiveness of different email elements, particularly when conducting A/B testing and reviewing heatmaps for tests. Review collected by and hosted on G2.com.

I love how Iterable facilitates executing marketing campaigns efficiently and effectively, thanks to its intuitive drag-and-drop interface and robust segment builder. The drag-and-drop feature is particularly valuable as it simplifies the campaign creation process, making it accessible and user-friendly for creating impactful email campaigns effortlessly. Additionally, being able to easily create lists of customers to contact significantly enhances the workflow, allowing for better-targeted communication strategies. These features collectively streamline my email marketing efforts, saving time and reducing complexity, which is why I rate it an 8 out of 10 for recommendation. Review collected by and hosted on G2.com.

I find the reporting in Iterable to be somewhat clunky at times. There is room for improvement, particularly in the heatmap feature, which could be more effective in displaying the performance of different snippets. Review collected by and hosted on G2.com.

I love using Iterable for its drag & drop email builder, which significantly streamlines our workflow, making the path from design to implementation quicker and easier. This feature allows us to efficiently construct emails without the need for deep coding knowledge. Additionally, I enjoy how snippets and HTML blocks can be utilized to personalize emails dynamically based on profile fields and event fields, enhancing the tailored experience for our audience. The data feeds offered by Iterable are invaluable for our operations, as they enable us to pull in necessary data on-the-fly from external data sources, meaning we don't have to store all of our data directly within Iterable itself. This flexibility allows us to manage and utilize our data efficiently, enhancing the overall effectiveness of our marketing and communication strategies. Moreover, I appreciate that Iterable has great tools for us to be able to construct intricate customer journeys, and provide us with the ability to create exceptional experience-driven campaigns propelled by moments-based marketing. Review collected by and hosted on G2.com.

I would like better insights for platforms and devices, as well as a way to drill down into the user segment that makes up a metric without having to build a bunch of dynamic segments in the list builder. We spend time preparing and customizing emails for all types of platforms, and it would be nice to know what type of devices to concentrate our time on. For example, if most of the opens come from iOS mobile devices, we will concentrate on making that better but also look at instances where we can make Android better. The drill down into user segments from insights would save valuable time when reporting to management. For example, sometimes we would like to know what type of users are unsubscribing. The only way to figure that out is to try to isolate those users in a segment which is complex and time-consuming. Review collected by and hosted on G2.com.

I love how Iterable has an easy-to-use interface, making the platform really easy to navigate, which simplifies my work process substantially. The innovative approach they take is highly commendable, as it allows me to explore new ways to enhance our marketing strategies effectively. I appreciate that Iterable often rolls out new features, keeping the platform cutting-edge and allowing me to add variables to the experiment sessions to optimize our marketing efforts further. The ability to send personalized messages to different segments at the optimal time with send/time optimization is a standout feature that significantly improves our communication effectiveness. Additionally, the platform's capability to integrate effortlessly with tools like Salesforce and Snowflake makes it an invaluable part of our marketing stack. Review collected by and hosted on G2.com.

I found the initial setup of Iterable to be quite slow and painful, particularly with the push and in-app setup. Additionally, the messaging insights could be improved as there is no way to get rid of unused metrics and track custom events. Review collected by and hosted on G2.com.

A major advantage of Iterable for us is being able to integrate all communication channels through one platform with simple interface anyone on the team can easily get started with. Setting up email campaigns does not require a lot of dev effort and technical skills while offering a lot of flexibility in terms of segmentation, advanced sending logic, and A/B testing.

In a year, the platform has rolled out some cool usability improvements, like Creative Library and UX enhancements. Review collected by and hosted on G2.com.

Some features still need work, like Brand Affinity, which now only considers user's email activity and not real loyalty towards the brand. Another downside is support - while the Support Team always responds promptly to ongoing questions, some larger-scale requests, like project migrations, could take a long time to complete.

It would be great if Iterable-side bugs and tech issues were communicated officially. Review collected by and hosted on G2.com.

I find Iterable's APIs to be easy to use, which is a significant positive aspect for me as it facilitates seamless integration and interaction with different systems. This ease of use reflects a thoughtful design and user-friendly approach, making technical operations more manageable. Additionally, during the initial setup of Iterable, the process was acceptable and the onboarding experience was fine, indicating a well-organized and efficient approach to getting users started with the platform. This aspect helps in harmonizing setup across various systems within a group, showing Iterable's capability to accommodate diverse configurations and streamline operations. Review collected by and hosted on G2.com.

I am frustrated with the integration of Digioh as a third-party tool with Iterable, which causes immense frustration due to its complexity and lack of transparency. The fact that it's a massive file to load and the instructions around it being not intuitive or 'you just have to do it this way' does not fit the profile of an acceptable enterprise solution. This inconsistency in ease of use compared to Iterable’s technology represents a significant downside. Furthermore, the unexpected requirement to use Digioh halfway through the onboarding process was not acceptable, and this reliance on a third-party tool makes it impossible for me to recommend Iterable confidently. Review collected by and hosted on G2.com.

I really appreciate that I can manage in-app, journey, email, and push notifications all in one place with Iterable. This feature significantly streamlines my workflow and allows for more efficient campaign management. Furthermore, the organic layout of the software stands out as a particularly beneficial feature. It makes navigating the platform and sourcing data a straightforward and seamless experience. Review collected by and hosted on G2.com.

I am having a really hard time understanding some of the specific nuances about how to use certain features in Iterable, even for simple tools like segmentation. The simple requests cannot be solved by Iterable support and often get reported for bugs. There is a lot of learning expected and almost daily support required for producing and reproducing the basics. It's often a nuanced detail that wouldn't be known through training. Simplifying how to use tools like journey building, segmentation, fields, and events would be helpful. During implementation, people really need structured, hands-on recommendations for what to do and not to do, and some time for experts to review accounts. Right now, we are spending a lot of time and money undoing mistakes that happened last year during implementation. Review collected by and hosted on G2.com.