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641 Iterable Reviews
Overall Review Sentiment for Iterable
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I'm new in my role at Benefit Cosmetics and this is the first time I've used Itearble. I've found the tool to be incredible intuitive to learn and easy to use. I've also been very impressed by both the strategic partnership provided by Tracy, as well as the technical support provided by Julia and Rebecca. Super excited to see where our partnership takes us next year! Review collected by and hosted on G2.com.
I would like to see more robust reporting capabilities in terms of email list growth. I would also like to have easier ways to review insights and results across projects - we have ~40 different projects running in Iterable, so it's very manual to get a full picture on email campaign performance across our many projects. Review collected by and hosted on G2.com.
Intuitive interface for basic tasks, making it easy to use.
Excellent implementation team that ensures a smooth onboarding process.
Responsive CMS support for resolving questions and doubts quickly.
Promising AI integration that adds value and efficiency. Review collected by and hosted on G2.com.
AI integration requires further refinement to reach full potential.
Customer support team could benefit from more extensive training.
Certain features need more robust development for better usability. Review collected by and hosted on G2.com.

Their customer support team is always pretty responsive and helpful Review collected by and hosted on G2.com.
Iterable is really difficult to use. I'm constantly experiencing bugs and it seems to be really complicated to complete simple projects. Review collected by and hosted on G2.com.

As a Marketing user, I can do everything I want to in the platform without developer support. Review collected by and hosted on G2.com.
A content library for images that can be accessed outside of the email editor would be useful, though only a minor gripe Review collected by and hosted on G2.com.
I like the ability to get granular or remain top level when building emails in Iterable. The drag and drop editor is simple enough for non-email savvy colleagues to use, but the HTML options make it fully customizable. Review collected by and hosted on G2.com.
Iterable's data tracking and segmentation features could be better. It clearly caters to a wide audience of B2B, B2C, ecomm and other companies who might need an ESP. It's not a perfect solution for a media company specifically. Review collected by and hosted on G2.com.
Easy and fun to use, fast reporting capabilities and all the features that I need as an email marketing professional. Also very happy with the customer support we received by the helpful and friendly team at Iterable. Review collected by and hosted on G2.com.
I can't think of anything I dislike about Iterable. Review collected by and hosted on G2.com.

Iterable is at the same time powerfull and easy to use. The system has not only a great interface, but also an awesome stability. Review collected by and hosted on G2.com.
Could improve its analytics features for the campaigns Review collected by and hosted on G2.com.
Iterable is a great tool to create automated and trigger journeys. This allows us to communicate accurately by segmenting customers and timing of communications. The Iterable team is also a highlight of the organisation, very smart and cooperative in achieving results desired. Review collected by and hosted on G2.com.
Integration between Iterable and our database was difficult and we we had to recreate our Iterable structure to serve the use-case particular to Telco environment. Review collected by and hosted on G2.com.
– Very flexible: there's a way to do almost anything, the limits seem to be your imagination on how to use their tools
– Great customer support: always at hand to answer questions and find solutions at a moment's notice Review collected by and hosted on G2.com.
– Some of the more technical elements of the platform can be hard to self-serve using the help centre articles without prior knowledge
– The UX can at times be so user friendly that it's quite rigid in its capability Review collected by and hosted on G2.com.
The product offers some excellent features that are highly useful, but certain aspects of its usability can feel challenging or less intuitive at times. Iterable is great because it's super intuitive and really helps streamline marketing campaigns. We can deliver all content to our users in a quick and efficient way. Review collected by and hosted on G2.com.
Sometimes the tool doesn’t work as intuitively as expected, and things can go wrong, which can be frustrating. Review collected by and hosted on G2.com.