Iterable Reviews & Product Details

I really appreciate the wide range of features that help boost efficiency across various teams, including product, marketing, and data. Iterable gives our team the flexibility required for quick experimentation, the scalability to connect with audiences worldwide, and an easy-to-use interface. It also allows us to build custom journeys that we couldn't create with our previous solution. Review collected by and hosted on G2.com.

As of now there's isn't anything I dislike, we're newer to the platform. As we gather feedback we'll happily share, but in comparison to our previous solution Iterable is changing the game. Review collected by and hosted on G2.com.

I truly appreciate the CSM support and the assistance we receive through our dedicated channel. Both Joy and Haitham are consistently available, always ready to help, and they proactively address any difficulties we encounter, working hard to find solutions. I also find the interface very user-friendly and easy to navigate. The AI features, including STO, Frequency Optimisation, and Predictive Goals, are excellent additions that enhance the overall experience. I find Email, Push and SMS all very ease to set up and use. Review collected by and hosted on G2.com.

-When new features are rolled out and some features are retired it's not always communicated well.

-It can sometimes be a little buggy & glitchy Review collected by and hosted on G2.com.

What I like most about Iterable is its ease of use when creating and managing marketing campaigns. The platform is relatively easy to implement, especially for teams that already have their data structured for marketing automation. Iterable is used frequently to manage customer engagement through email, push notifications, and other channels, which makes it an important tool for daily marketing activities. It also offers a strong number of features, such as audience segmentation, workflow automation, and campaign analytics. Another advantage is the ease of integration with other tools and data platforms, which helps connect customer data across systems. In addition, the customer support and documentation are generally helpful when teams need assistance with setup or campaign optimization. Review collected by and hosted on G2.com.

One downside of Iterable is that some advanced features can feel complex at first, which may affect ease of use for new users. Although implementation is manageable, it can take time to fully configure integrations and data flows correctly. The platform has many features, which is useful but can also make the interface feel overwhelming initially. Customer support is helpful, but response times can vary depending on the urgency of the issue or the support plan. Since the tool is used frequently for campaign management, small usability issues can sometimes slow down workflows. Review collected by and hosted on G2.com.

I appreciate the user experience, as everything is clear and straightforward. This allows me to complete tasks more quickly and smoothly, without making things unnecessarily complicated. I also like the layout of the pages. Review collected by and hosted on G2.com.

I find it frustrating that sometimes my edits don't save, and copying and pasting text from other sources can lead to errors. Additionally, when changes aren't saved, I risk losing a significant amount of work. It would be helpful to have an autosave feature while building campaigns or lists to prevent this from happening. Review collected by and hosted on G2.com.

I find Iterable easy to use, especially for creating blast campaigns and analyzing them. Its AI assistant is particularly beneficial, as it aids me in crafting effortless user journeys, optimizing content and timing for delivery. I appreciate how seamlessly it integrates with Salesforce and our back-end system, making the workflow smooth and cohesive. Iterable's ability to transform strategy into easy-to-create messages at crucial moments in customer journeys is impressive. Review collected by and hosted on G2.com.

Sometimes the journey beginning can be challenging to start, and the analysis is a little too broad at times which can be inconvenient. Review collected by and hosted on G2.com.

Iterable has changed how we do CRM as it's such a flexible system that allows us to send to our customers all over the world with ease, handlebars means one template can be used worldwide. It's also becoming an all-in-one solution for omnichannel marketing which means we can use one tool for all our uses. Customer support helped us onboard and get to know the system, they're very fast to answer. Review collected by and hosted on G2.com.

Some features need work and improvement (Alerts, AI), it would also be good to have more flexibility over emails in the D&D editor, like being able to annotate emails in Gmail for promos - features that smaller tools provide. Review collected by and hosted on G2.com.

I find it quite intuitive, versatile and powerful. Getting in touch with customer support is easy and people are always very helpful. We are aware that the capabilities of the tool are very big and the integration can be expanded, and we'd love to receive guidance in that respect. People who work with the software everyday find it easy to implement new logics and workarounds. We use it everyday across teams. Review collected by and hosted on G2.com.

I feel that accessing information and understanding the platform's capabilities could be made more straightforward. There seem to be simpler ways this could be achieved. Maybe some smart tips with AI or accessible case studies. Review collected by and hosted on G2.com.

I like that Iterable is fairly easy to use, making the process of creating customer journeys simplistic and not daunting. I find the Iterable Academy to be an excellent resource, along with the support function where the staff are readily available to help. The team is very friendly, super helpful, and patient, which enhances my experience with the software. Review collected by and hosted on G2.com.

Some more user-friendly views within Iterable itself would be super helpful. It would be great to be able to see something like a list of all purchases within a defined timeframe in a dashboard in Iterable rather than having to rely on API calls, similar to how I can see data on email sends.

Providing users with the ability to customise based on region would also be great, e.g. being able to use UK formats for dates and currency. Review collected by and hosted on G2.com.

Iterable is technically advanced, but what stands out is the control it gives over integrations, data, and segmentation. It’s flexible enough to support complex workflows without feeling overly restrictive. Review collected by and hosted on G2.com.

The biggest downside is support. While the platform itself is powerful, support can be slow and not always as proactive as you’d want, especially when you’re dealing with time-sensitive issues. Review collected by and hosted on G2.com.

I love Iterable's audience segmentation capability because it lets us really drill down into our audience and get so personalized. The high-level opportunities for segmentation and the dynamic fields we use within one email, with if-then statements, make our content super personalized. I also really love the embedded message feature—it allows us to add additional placements within the app with a low engineering lift. I like how versatile Iterable is; it's very robust and meets all our needs. I find it convenient and straightforward to work with different channels easily, whether from the campaign builder or the journey builder. I love the ability to save templates and use them quickly and easily. Review collected by and hosted on G2.com.

I've really missed having an easy way to add or upload photos, but I appreciate that a media library is coming. This has been lacking for a couple of years. Also, the initial setup was a beast, mainly because we were figuring out how we wanted to use the product best. Review collected by and hosted on G2.com.