Iterable Reviews & Product Details - Page 13

Iterable is great from a segmenting and journey building perspective. It allows us to hit the right users at the right time. Review collected by and hosted on G2.com.

I think that the messaging insights could use some work. It is very challenging to pick a date range. Review collected by and hosted on G2.com.

- Introduction of catalogue which has enabled us to scale up our revenue generating email products and increase incremental revenue by 55% whilst cutting down team build time by 80%.

- The ability to seamlessly feed segment data into Iterable to create bespoke audiences using a range of website browsing behaviours and transactional data. Resulting in powerful, real-time campaigns, increasing overall engagement by 19.5%.

- Account stratgey time and support

- Specialist technical engineering support Review collected by and hosted on G2.com.

- Some new projects do take time to implement, as we know we are one of many clients, however we are 100% supported throughout from kick offs to launch. Review collected by and hosted on G2.com.

Iterable's platform is so user friendly and easy to implement. They have a lot of flexibility with integrations so that their customers can easily scale their send volume. Their platform integrates well with modern architecture and allows uniqueness and custom coding where needed. They also have great customer support and truly listen to their customer's needs to implement features that benefit them. Review collected by and hosted on G2.com.

They have room to continue to innovate to scale and support more technical customers that want even more flexibility. Review collected by and hosted on G2.com.

Robust features that truly enable marketers to harness their data and connect with users in a personalized way at scale. Review collected by and hosted on G2.com.

So many powerful features that it can be challenging to prioritize and leverage each to their full potential Review collected by and hosted on G2.com.

Everything. You should see what we are/were working with, like rubbing two sticks together to send email. Review collected by and hosted on G2.com.

A bit intimidated, but it is so great to be able to come here right after signing up to get so much information. Review collected by and hosted on G2.com.

Easy to use platform. Creating Journeys (Workflows) is easy for both push notifications and email. The onboarding support was excellent and helped us ensure we reached all the technical implementation and began to execute. Review collected by and hosted on G2.com.

The Template tool is good but could be better. Making fine-tuning adjustments was a bit cumbersome to ensure everything was rendering properly.

After onboarding, customer support is generally via email unless you pay for a higher tier. This is not sufficient in some circumstances and was frustrating. Review collected by and hosted on G2.com.

I love how user friendly the platform is to use. The support team is always available to help when needed and I love having a one stop shop to meet all my needs. Review collected by and hosted on G2.com.

The lack of an image library is a bit unfortunate. Review collected by and hosted on G2.com.

Iterable is *the tool* for lifecycle marketers to run wild with. With the right internal resources there are endless possibilities to ingest and leverage data. Journey and campaign creation is intuitive, and the new experimentation UI is equally as impressive.

The team at Iterable does a great job of innovating new products and features that have impact and are immediately actionable. Recent examples that come to mind are the "hold until" tile in journey studio and "frequency caps" in settings. Review collected by and hosted on G2.com.

Three things: (1) expense and (2) it's not plug and play and (3) not a native B2B tool

Many of the features to unlock true benefit/ROI have a cost associated. It's up to you to determine what your org needs in the near and long-term.

It's not accessible to every marketer - your org needs technical resources to run. Would love to see more plug and play apps/integration. E.g. plug in a "review" content block in template builder, adjust some settings, and be able to populate templates with real/relevant reviews - without needing to code or technical background.

Iterable was also built for B2C brands and you can tell - would love to see more B2B-specific features to solve some of our hang ups. Review collected by and hosted on G2.com.

The support team is incredibly helpful and honest. Review collected by and hosted on G2.com.

It is somewhat complicated to do in terms of api and data. Review collected by and hosted on G2.com.

Iterable's UI is very easy to navigate across template building, journey building and foldering. We've also enjoyed the support we've gotten since we got upgraded to a Strategic customer success manager. Review collected by and hosted on G2.com.

We struggle to implement complex experiments without a pretty heavy operational lift, so would love to see some updates to their native experimentation feature. Reporting is rather limited. Review collected by and hosted on G2.com.