Iterable Reviews & Product Details

The clean user interface is a big highlight! I have been using Iterable every day for the past 3 years. It was easy to implement it into my day to day. It is also integrated with our data exploration platform, which helps others from our organization view campaign metrics when needed! Review collected by and hosted on G2.com.

Sometimes, the user lists we upload don't upload completely and there is a certain lag once in a blue moon! Review collected by and hosted on G2.com.

Locales are my favorite feature within Iterable. It saves me a ton of time being able to clone out the EN version of an email to translate it in 7 different languages. Review collected by and hosted on G2.com.

I wish you had a custom builder, the current 3rd party tool is a bit dated. By having your own building tool, the UI would be much more cohesive. Review collected by and hosted on G2.com.

So many features, great support team! I didn't realize all the extra marketing tools it has until our rep shared with us the full potential. Looking forward to using more of the features Review collected by and hosted on G2.com.

Wish it would give me a warning when CTA links are broken Review collected by and hosted on G2.com.

Support feels instant, and everyone I speak to has an in-depth understanding of the product and its nuances. I feel that our team is able to push boundaries because of the support we receive for our questions and suggestions. We can also generate great personalized content because of the platform's flexibility. They're always letting us know about incoming improvements to the platform. It is a very intuitive platform and documentation is extremely thorough. In the off chance that documentation only gets you 98% of the way there, the support team is always ready to get you to your goal. Integration to Segment was incredibly straightforward. Review collected by and hosted on G2.com.

Cannot change a user trait's data type or name once it is cast. Downloading a high-volume CSV from a list takes a very long time. Review collected by and hosted on G2.com.

We've had a fantastic onboarding experience with Iterable. The entire team has been incredibly helpful and knowledgeable, always willing to roll up their sleeves and support us every step of the way. For a large, multi-brand onboarding, the process has been impressively seamless. We're already seeing efficiencies across both internal processes and customer experience. I'm also genuinely impressed by how quickly my team has been able to get up to speed on the platform. Review collected by and hosted on G2.com.

While our overall onboarding experience has been positive, there were a few challenges along the way. As we began implementing our use cases, we found that some features we assumed were available needed to be added or customized—despite having taken a thorough approach during the RFP and presentation process. That was a bit frustrating and caused some unexpected delays. Additionally, we encountered a few bugs that were known to other teams within Iterable but hadn’t yet been communicated to our onboarding team. This resulted in some lag time as they tracked down the necessary information internally. Improved internal knowledge sharing could help streamline the experience in situations like this. Review collected by and hosted on G2.com.

Iterable is a powerful, flexible platform that makes it easy to build, test, and optimize both email and SMS campaigns in one place. The user interface is intuitive and visually clean, which makes navigating between journeys, templates, and reporting much smoother than some other tools I’ve used. I especially appreciate the dynamic content capabilities and how seamlessly it integrates with our customer data, allowing us to personalize messaging at scale. The flexibility in segmentation, along with the ability to trigger campaigns based on real-time customer behavior, has been a game-changer for our lifecycle strategy. Review collected by and hosted on G2.com.

While Iterable is robust, some parts of the platform can feel clunky or underdeveloped. Reporting is one area that could use improvement—it can be difficult to pull detailed, customized reports without resorting to external tools or custom API work. Journey versioning also isn’t as seamless as I’d like; managing multiple versions of a workflow can get messy and hard to track. Additionally, loading times for certain features (especially journeys and large templates) can be slow, which can interrupt workflow when you're making quick updates. Lastly, while support is responsive, there’s sometimes a gap between ticket responses and true resolution, especially for more technical issues. Review collected by and hosted on G2.com.

As a marketer, the UI is so much better than other ESPs. Review collected by and hosted on G2.com.

12 hour data lag is concerning to a data engineering team. Review collected by and hosted on G2.com.

The AI features have made subject lines and testing a breeze! Review collected by and hosted on G2.com.

I can't think of anything that they can improve at the moment. Previously, they would roll out cosmetic changes that would negatively impact our workflows, but updates for the past few years have done the complete opposite. We're satisfied customers and power users. Review collected by and hosted on G2.com.

Iterable is an amazing CRM system, particularly for those who value robust automation features. Review collected by and hosted on G2.com.

One area where there’s room for improvement is the ability to export HTML templates, would reallylike this. Currently, exporting templates often results in missing content or incomplete coding, which can be frustrating when porting templates to other platforms. Review collected by and hosted on G2.com.

I enjoy the ease of reviewing each campaign from the Messaging page and then having the ability to double-click to understand more data about a specific campaign. I also appreciate the heatmap as we are able to see which types of content in the email resonated most with our users. Review collected by and hosted on G2.com.

The confusing jargon that we need to use to create segmentations can be improved. For example, "is on or after" is a very confusing term. I think this needs to be rethought to make it easier for users. I need to utilize a diagram that one of your technical CSM uses for me to make sure I am targeting the appropriate group. Review collected by and hosted on G2.com.