Braze Features
What are the features of Braze?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
Online Marketing
- Dynamic Content
- A/B Testing
- Mobile Optimized
Lead Management
- Segmentation
Reporting & Analytics
- Basic Reporting
Analysis
- Campaign Analysis
Campaigns
- Scheduling
- Segmentation
- Triggered Notifications
Analytics
- Campaign Performance
Optimization
- A/B Testing
- Personalization
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Braze Categories on G2
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Integration
Data Import & Export Tools | Based on 356 Braze reviews. Ability to input, modify and extract data from the application in bulk through a structured file. | 78% (Based on 356 reviews) | |
Integration APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 338 Braze reviews. | 81% (Based on 338 reviews) | |
Breadth of Partner Applications | Based on 300 Braze reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 79% (Based on 300 reviews) |
Platform
Customization | Based on 349 Braze reviews. System provides sufficient customization to meet business requirements | 83% (Based on 349 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 351 Braze reviews. | 85% (Based on 351 reviews) | |
Internationalization | As reported in 261 Braze reviews. Enables users to view and transact business with the same content in multiple languages and currencies. | 76% (Based on 261 reviews) | |
Sandbox / Test Environments | Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. This feature was mentioned in 307 Braze reviews. | 77% (Based on 307 reviews) | |
Performance and Reliability | Based on 336 Braze reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 84% (Based on 336 reviews) | |
Optimization | As reported in 313 Braze reviews. Optimizes marketing campaigns for mobile devices. | 83% (Based on 313 reviews) | |
Integrations - Mobile Marketing | Based on 288 Braze reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers. | 83% (Based on 288 reviews) | |
Internationalization | Based on 246 Braze reviews. Facilitates global text message and mobile marketing campaigns. | 80% (Based on 246 reviews) |
Email Marketing
Building and Personalizing Emails | Based on 466 Braze reviews. Create and design emails with an editor; manage templates; personalize dynamically | 88% (Based on 466 reviews) | |
Sending Outbound Emails | Based on 439 Braze reviews. Create targeted lists, schedule and manage bulk email sending. | 88% (Based on 439 reviews) | |
Manage Email Deliverability | Based on 445 Braze reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 84% (Based on 445 reviews) | |
Automated Email Responses | As reported in 358 Braze reviews. Set up automated nurturing emails based on events, online activities, and lead scores | 83% (Based on 358 reviews) |
Online Marketing
Landing Pages and Forms | Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. 270 reviewers of Braze have provided feedback on this feature. | 68% (Based on 270 reviews) | |
Dynamic Content | Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. 389 reviewers of Braze have provided feedback on this feature. | 84% (Based on 389 reviews) | |
A/B Testing | Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. This feature was mentioned in 426 Braze reviews. | 87% (Based on 426 reviews) | |
Mobile Optimized | Support mobile-optimized emails, online forms, and landing pages. This feature was mentioned in 403 Braze reviews. | 84% (Based on 403 reviews) | |
Search Tracking and Optimization | Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. This feature was mentioned in 284 Braze reviews. | 72% (Based on 284 reviews) |
Lead Management
Marketing Lead Database | Based on 306 Braze reviews. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 75% (Based on 306 reviews) | |
Data Quality Management | Data quality consists of deduplication, cleansing, and appending your marketing database. This feature was mentioned in 313 Braze reviews. | 74% (Based on 313 reviews) | |
Segmentation | Based on 441 Braze reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 86% (Based on 441 reviews) | |
Lead Scoring and Grading | Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. 239 reviewers of Braze have provided feedback on this feature. | 67% (Based on 239 reviews) | |
Lead Nurturing | Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. This feature was mentioned in 263 Braze reviews. | 73% (Based on 263 reviews) | |
Online Behavior Tracking | Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. This feature was mentioned in 296 Braze reviews. | 75% (Based on 296 reviews) | |
CRM Lead Integration | As reported in 297 Braze reviews. Sync lead, contact, account, and opportunity information with your CRM system. | 78% (Based on 297 reviews) |
Social
Social Sharing | Based on 242 Braze reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 65% (Based on 242 reviews) | |
Social Media Advertising | Based on 247 Braze reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 66% (Based on 247 reviews) |
Reporting & Analytics
Basic Reporting | Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. This feature was mentioned in 442 Braze reviews. | 78% (Based on 442 reviews) | |
Revenue Analytics | Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. 315 reviewers of Braze have provided feedback on this feature. | 66% (Based on 315 reviews) |
Analysis
Application Attribution | Based on 305 Braze reviews. Attributes app installs to the marketing campaigns and media sources that drove it. | 76% (Based on 305 reviews) | |
Campaign Analysis | Based on 390 Braze reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns. | 77% (Based on 390 reviews) | |
Uninstall Tracking | Based on 263 Braze reviews and verified by the G2 Product R&D team. Measures user-level uninstall insights. | 71% (Based on 263 reviews) | |
Custom Dashboards | Based on 289 Braze reviews and verified by the G2 Product R&D team. Creates custom data views to suit every team member's needs. | 68% (Based on 289 reviews) |
Campaigns
Proximity Marketing | Based on 250 Braze reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns. | 76% (Based on 250 reviews) | |
Push Notifications | Based on 375 Braze reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices | 91% (Based on 375 reviews) | |
Bulk SMS | As reported in 233 Braze reviews. Provides templates for mass mobile messaging campaigns | 77% (Based on 233 reviews) | |
Two-Way Text Messaging | Facilitates two-way text messaging to encourage consumer engagement and loyalty 157 reviewers of Braze have provided feedback on this feature. | 64% (Based on 157 reviews) | |
Email Campaigns | Based on 353 Braze reviews and verified by the G2 Product R&D team. Personalizes and optimizes email mobile marketing campaigns. | 90% (Based on 353 reviews) | |
Audience Segmentation | Based on 370 Braze reviews and verified by the G2 Product R&D team. Identifies the most granular audience segments based on actions, inactions, and user properties. | 87% (Based on 370 reviews) | |
Customize | Allow users to customize their messages. This feature was mentioned in 370 Braze reviews. | 86% (Based on 370 reviews) | |
Scheduling | Based on 409 Braze reviews. Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages | 91% (Based on 409 reviews) | |
Retarget | As reported in 369 Braze reviews. Retarget your messages based on previous user engagement. | 86% (Based on 369 reviews) | |
Segmentation | Segment audience based on device type, location, demographics, customer behavior, etc. 417 reviewers of Braze have provided feedback on this feature. | 88% (Based on 417 reviews) | |
Triggered Notifications | Automate notifications based on user behavior This feature was mentioned in 394 Braze reviews. | 90% (Based on 394 reviews) |
Engagement
Coupons and Promotions | Sends out coupons and promotions to reward and entice mobile device users. This feature was mentioned in 191 Braze reviews. | 74% (Based on 191 reviews) |
Analytics
Campaign Performance | As reported in 414 Braze reviews. Track and report on performance metrics and conversions | 82% (Based on 414 reviews) | |
Audience Insights | Based on 380 Braze reviews. Report on audience demographics and engagement | 76% (Based on 380 reviews) |
Segmentation
A/B Testing | Provides native A/B testing for content and campaigns. 191 reviewers of Braze have provided feedback on this feature. | 88% (Based on 191 reviews) | |
Customer Profiles | Allows users to build and analyze customer profiles. This feature was mentioned in 179 Braze reviews. | 85% (Based on 179 reviews) |
Targeting
Behavioral Targeting | Based on 172 Braze reviews. Presents messaging depending on customer behavior. | 86% (Based on 172 reviews) | |
Contextual Targeting | Based on 158 Braze reviews. Presents messaging depending on customer context. | 85% (Based on 158 reviews) |
Triggered Content
Geofencing | As reported in 97 Braze reviews. Content triggered by customer's given geolocation. | 78% (Based on 97 reviews) | |
Triggered Emails | Emails triggered by customer activity or behavior. This feature was mentioned in 179 Braze reviews. | 91% (Based on 179 reviews) | |
Triggered Messages | Messages triggered by customer activity or behavior. 176 reviewers of Braze have provided feedback on this feature. | 92% (Based on 176 reviews) |
Personalized Content
Recommendation Engine | Provides recommendations based on customer metrics. 98 reviewers of Braze have provided feedback on this feature. | 73% (Based on 98 reviews) | |
Personalized Discounts | Calculates and presents customized discounts. This feature was mentioned in 92 Braze reviews. | 71% (Based on 92 reviews) | |
Website Personalization | As reported in 89 Braze reviews. Personalizes web experiences and presented content based on customer metrics. | 70% (Based on 89 reviews) |
Templates
Text and Themes | Based on 63 Braze reviews. Allow users to edit text and themes on email templates | 78% (Based on 63 reviews) | |
Proofing | Based on 61 Braze reviews. Offer email proofing capabilities | 73% (Based on 61 reviews) | |
Mobile Responsive | Provide mobile responsive email templates 64 reviewers of Braze have provided feedback on this feature. | 80% (Based on 64 reviews) |
Edit
Pre-Made | Offer pre-made email templates This feature was mentioned in 61 Braze reviews. | 72% (Based on 61 reviews) | |
Build | Based on 61 Braze reviews. Allow users to create their own email templates | 83% (Based on 61 reviews) | |
HTML | Use drag-and-drop HTML editing to create email templates This feature was mentioned in 62 Braze reviews. | 80% (Based on 62 reviews) |
Logistics
Analytics | Provide analytics reporting so that users can see how their campaigns perform 63 reviewers of Braze have provided feedback on this feature. | 71% (Based on 63 reviews) | |
Issues | As reported in 60 Braze reviews. Allow for users to identify potential issues that would stop their emails from sending | 71% (Based on 60 reviews) | |
Integrations | Based on 61 Braze reviews. Integrate with email software or email marketing and marketing automation platforms | 78% (Based on 61 reviews) |
Text Messaging
Bulk SMS | Based on 28 Braze reviews. Enables users to send mass text message campaigns | 90% (Based on 28 reviews) | |
Two-Way Text Messaging | As reported in 30 Braze reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty | 81% (Based on 30 reviews) | |
Text Scheduler | Provides the ability to schedule single or bulk text messages to recipients on a specific date and time This feature was mentioned in 31 Braze reviews. | 89% (Based on 31 reviews) | |
Automatic Replies | Based on 28 Braze reviews. Provides automatic text message replies to recipients | 88% (Based on 28 reviews) | |
Automatic URL Shortening | Provides automatic URL shortening to use less characters via text This feature was mentioned in 28 Braze reviews. | 80% (Based on 28 reviews) | |
MMS Marketing | Based on 31 Braze reviews. Sends out multimedia via text messages, such as coupons, pictures, and audio | 82% (Based on 31 reviews) | |
Personalization | Offers features for personalizing text messages based on customer information or past behavior 30 reviewers of Braze have provided feedback on this feature. | 88% (Based on 30 reviews) | |
Transactional SMS | Allows users to establish automated workflows and triggers to deliver transactional text messages This feature was mentioned in 31 Braze reviews. | 83% (Based on 31 reviews) |
Optimization
A/B Testing | As reported in 401 Braze reviews. Test variations of a push notification on a portion of users and track conversions | 88% (Based on 401 reviews) | |
Personalization | As reported in 410 Braze reviews. Personalize messages with contextual data such as customer names or product recommendations | 88% (Based on 410 reviews) | |
Rich Notifications | Enhance messages with images, emojis, animated gifs, or videos 324 reviewers of Braze have provided feedback on this feature. | 83% (Based on 324 reviews) | |
Integrations | Integrate with third-party marketing or e-commerce software This feature was mentioned in 325 Braze reviews. | 81% (Based on 325 reviews) |
Platform Basics
Dynamic Segmentation | As reported in 42 Braze reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). | 81% (Based on 42 reviews) | |
Journey Optimization | Automates the testing and optimization of customer-facing messaging and campaigns. This feature was mentioned in 40 Braze reviews. | 84% (Based on 40 reviews) |
Platform Data
Journey Reporting | Based on 42 Braze reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | 70% (Based on 42 reviews) | |
Trends Reporting | As reported in 40 Braze reviews. Ability to measure product usage by feature, campaign performance by source, and other trending metrics. | 69% (Based on 40 reviews) | |
Dashboards | Based on 40 Braze reviews. Provides dashboards to combine and visualize quantitative and qualitive customer journey data. | 72% (Based on 40 reviews) | |
Advanced Data Filtering | Based on 40 Braze reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. | 73% (Based on 40 reviews) |
Platform Additional Functionality
Journey Mapping | Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. 42 reviewers of Braze have provided feedback on this feature. | 72% (Based on 42 reviews) | |
Integrations | Based on 41 Braze reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | 72% (Based on 41 reviews) |
SMS Platform
Reporting | Based on 27 Braze reviews. Provides pre-built or customizable performance reports | 83% (Based on 27 reviews) | |
Automation | As reported in 28 Braze reviews. Automates tasks and features for added convenience | 86% (Based on 28 reviews) | |
Short Codes | Provides businesses with 5- to 6-digit short codes for running text marketing campaigns This feature was mentioned in 27 Braze reviews. | 88% (Based on 27 reviews) | |
API Integration | Based on 27 Braze reviews. Facilitates the integration of text messaging into existing business applications through an SMS gateway API | 82% (Based on 27 reviews) |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. 24 reviewers of Braze have provided feedback on this feature. | 69% (Based on 24 reviews) |
WhatsApp Messaging - WhatsApp Marketing
Transactional Messages | Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications | Not enough data | |
Bulk WhatsApp Messaging | Enables users to send mass WhatsApp marketing campaigns | Not enough data | |
Conversational Messaging | Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty | Not enough data | |
Personalization | Offers features for personalizing WhatsApp messages based on customer information or past behavior | Not enough data | |
Promotional Messages | Allow users to share promotions with subscribers via WhatsApp | Not enough data | |
Automated Replies | Provides automated WhatsApp message replies to recipients | Not enough data |
WhatsApp Business Platform - WhatsApp Marketing
Segmentation | Deliver tailored promotions to specific audience segments | Not enough data | |
API Integration | Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API | Not enough data | |
Analytics | Provides analytics on opt-ins, open and delivery rates, and click-throughs | Not enough data |
