Best Email Template Builder Software
Email template builder software offers users templates for creating business emails. These solutions typically offer templates that are premade and intended for certain industries or designed with specific themes. Email template builder solutions should also offer users the ability to build their own reusable email template. These templates are built with a simple drag-and-drop HTML editor. Whether it is built from scratch or premade, users can edit these templates to ensure they fit their business’ needs. Some solutions may offer analytics capabilities so that users can see how their campaigns perform.
Email template builder software can be offered as a standalone solution, which integrates with email marketing software or marketing automation software, or it can be offered as a feature or capability within email marketing or marketing automation platforms. These solutions are commonly utilized by marketing teams, who can use email template builder software to create attractive email newsletters, even if they don’t have any coding experience.
To qualify for inclusion in the Email Template Builder category, a product must:
Featured Email Template Builder Software At A Glance
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ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person
13,223 Twitter followers
We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong con
Constant Contact is a marketing tool used for managing and sending email campaigns, social media posts, and SMS messages to clients and prospects. Reviewers frequently mention the user-friendly interface, the ease of creating and managing campaigns, the ability to preview emails on different devices, and the helpful analytics for tracking campaign performance. Users experienced issues with the platform's speed, limitations in automation capabilities, difficulties in customizing templates, and challenges with the platform's cost, especially for larger contact databases.
67,293 Twitter followers
Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe
21,817 Twitter followers
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for
16,338 Twitter followers
Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri
15,954 Twitter followers
Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w
3,886 Twitter followers
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl
Brevo Marketing Platform is a tool that integrates email, SMS, automation, and CRM for marketing purposes. Reviewers like the platform's intuitive interface, strong automation for lifecycle campaigns, solid segmentation and reporting, and its reasonable pricing, making it a great option for small to mid-sized teams. Users mentioned that some of the more advanced automation and analytics feel limited compared to specialized tools, the reporting can sometimes lack depth for deeper performance insights, and SMS pricing can add up quickly if used heavily.
16,046 Twitter followers
Flodesk is the best email marketing platform for small businesses. Built for small business owners, solopreneurs, creators, and coaches, Flodesk combines beautiful, brand-first email design with prof
2,972 Twitter followers
ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s
458 Twitter followers
Moosend is an affordable, intuitive email marketing and marketing automation platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 130+ email templates,
67,293 Twitter followers
Beefree empowers marketers, designers, and developers to turn ideas into impact — fast. Trusted by 10,000+ companies and millions of users worldwide, Beefree removes complexity from digital content c
1,823 Twitter followers
Stensul is transforming enterprise email marketing programs. Stensul is the first email creation platform purpose-built to solve the world’s most challenging email problems. The platform is scalable a
624 Twitter followers
Campaign Monitor by Marigold is a simple yet powerful email marketing solution designed to help users create, manage, and optimize their email campaigns. This tool is tailored for marketers seeking to
Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your au
Constant Contact Advanced Automation is a software that automates emails such as welcome sequences and abandoned-cart reminders, and helps streamline marketing campaigns with templates and quick marketing slogans. Users like the simplicity of use, the automation and follow-up functions, the ability to view statistics on all platforms of marketing, and the affordability of Constant Contact Advanced Automation. Users mentioned that the automation could be less linear and limiting, some of the templates are hard to build and manipulate, there is a lack of customization and personalization for text, and the interface can be updated as it looks outdated and complicated.
67,293 Twitter followers
The No-Code Campaign Creation Platform for Enterprise Teams Knak is the first no-code email and landing page builder designed for enterprise marketing teams. It helps marketers accelerate campaign cr
569 Twitter followers
Learn More About Email Template Builder Software
What is Email Template Builder Software?
The evolution of email marketing has been tremendous, from cold to highly targeted email communications to achieve greater customer engagement. Email marketing is one of the most effective approaches for generating and nurturing leads. Email marketers have been constantly adapting to advances in the technology landscape and quality is replacing quantity as a strategic approach to email marketing.
Considering the number of email users, email marketing is seen as a significant tool to build brand awareness and reach out to prospective customers. Email template builder software allows users to create professional and responsive emails easily and quickly. Marketers leverage these tools to design compelling and attractive emails and newsletters in no time, enabling them to add a personalized touch to their communications. Email design is a very impactful component of email marketing. A well-designed email is bound to get more subscriber engagement and higher click-through rates and sales.
Key Benefits of Email Template Builder Software
- Improves customer experiences through personalized email design and content
- Helps build strong brand awareness and valuable relationships
- Drives customer engagement and attention resulting in higher click-through rates
Why Use Email Template Builder Software?
Fast and convenient — Email template builder software has a set of premade templates and designs that are customized as per needs by adding or removing buttons, blocks with images, text, and using colors that represent the brand. This helps marketers create engaging email campaigns easily.
Save time and effort in email production — It reduces email production time with the usage of smart design tools, review and approval features, and direct integrations. It provides easy-to-use drag and drop functionality to create beautifully designed templates.
Improved reader experience — The software enriches reader experience with pleasantly designed animated visuals and interactive elements. Email template builder software helps marketers make attractive and engaging designs easy and quick with customizable text, graphics, and colors.
Email campaigns — Professionally designed templates and drag-and-drop features to put an email together with ease and within moments is helping marketers focus more on their marketing campaign strategy; the ability to optimize email campaigns as per engagement rates is driving success.
Achieve improved metrics — Email template builder software helps build engaging email templates that drive higher click-through rates, conversion rates, subscribers, etc. Furthermore, the software helps email marketers strategize and plan their future campaigns well.
Online tools — Users do not need to install any additional tools because the email template builder software autosaves sessions, allows them to come back to templates and reuse or edit them at any time. They have premade blocks and templates that are modified as per needs.
Who Uses Email Template Builder Software?
Marketing teams — Marketing teams work together to create a successful marketing email campaign. Using email template builder software, helps them create simple and intuitive email templates which are personalized and engaging. They enable marketers to improve customer experience and enhance brand awareness.
Email marketing agencies — Email marketing agencies help businesses drive leads and generate revenue. They help businesses build, develop, launch, and manage a custom email marketing strategy. Email marketing agencies employ email template builder software to create compelling and valuable professional emails for their client’s campaigns. Email template builder software enables agencies to easily build attention-grabbing, responsive emails that drive more convenient and faster results.
Kinds of Email Template Builder Software
There are two types of template builders; drag-and-drop and HTML based. Some email template builder software provides both the functionalities.
Drag-and-drop email template builder — Drag-and-drop email template builder software helps marketers create an email template using what you see is what you get (WYSIWYG) editors. Users do not need coding knowledge to use this feature.
HTML-based email template builder — HTML code-based email template builder allows users to build up an email template from scratch with coding.
Email Template Builder Software Features
Built-in email blocks — This feature offers premade or ready-to-go email templates and themes. Users just need to drag and drop the content block in the email layout, add text, colors, etc.
Code and build — Code and build feature allows users to create their own email templates from scratch using HTML or in one of the newly emerged, email-specific markup languages like MJML.
Drag-and-drop editor — Drag-and-drop feature allows the creation of email template designs with the ease of WYSIWYG editors. Users are enabled to drop images directly from the desktop, clone, and rearrange everything quickly.
Text and themes — This feature allows users to edit text and themes on email templates.
Images — Image feature allows users to organize their digital assets like images, logos, and GIFs in a library. Thus, this feature provides the users the ability to access stock images for use in emails.
Proofing — Email template builder software offers email proofing tools.
Analytics — The software provides built-in analytics reporting features that allow users to see how their campaigns perform through metrics like open rates, click-through rates, unsubscribes, etc. It helps marketers measure their email marketing campaign efforts.
Identifies potential Issues — The software allows users to identify potential issues that would stop their emails from being sent.
Import HTML email code — Email template builder software allows users to recreate designs. It imports the HTML code to the email generator and automatically turns it into a responsive email template.
Mobile responsiveness — The software allows users to have a test preview of the email across multiple environments and mobile devices. It enables users to have a view of exactly what their customers see.
A/B testing — Email template builder software allows users to test different email templates against each other while experimenting with new formats. Marketers usually run A/B tests with emails to improve open rates and click throughs.
Other email template builder software features: All-In-One Marketing Platform, and Standalone Capabilities.
