2026 Best Software Awards are here!See the list
Compare Loomly and Sprout Social 
At a Glance
Market Segments
Small-Business (84.2% of reviews)
Small-Business (44.5% of reviews)
Entry-Level Pricing
Starting at $32.00 Per Month
Starting at $199.00 1 user/per month (billed annually)
Loomly
Star Rating
(1,793)4.6 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $32.00 Per Month
Browse all 5 pricing plansSprout Social
Star Rating
(6,171)4.4 out of 5
Market Segments
Small-Business (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Loomly. Users appreciate its robust analytics module, which provides clear and actionable performance insights, making it a preferred choice for businesses looking to enhance their social media strategy.
- According to verified reviews, Sprout Social's user interface is frequently praised for its intuitiveness and ease of use. Reviewers highlight features like the queue management system that simplifies the publishing process across multiple channels, contrasting with Loomly, which, while user-friendly, does not match the same level of advanced functionality.
- Users say that Sprout Social's implementation process is smooth and efficient, allowing teams to get started quickly. In contrast, Loomly, although easier to set up, is often seen as a more basic tool, which may not meet the needs of users looking for comprehensive features.
- Reviewers mention that while Loomly is an affordable option for small businesses, it lacks the depth of features found in Sprout Social. Users appreciate Loomly's simplicity and collaboration tools, but some feel it doesn't provide the same level of analytics and reporting capabilities that Sprout Social offers.
- According to recent user feedback, Sprout Social's customer support is highly rated, with users noting the quality of assistance they receive. Loomly also receives positive remarks for support, but Sprout Social's higher ratings in this area suggest a more robust support system for users facing challenges.
- G2 reviewers highlight that Sprout Social is particularly strong in social media analytics, with users benefiting from detailed insights into post performance and audience engagement. Loomly, while effective for content planning and scheduling, does not provide the same level of analytical depth, which may be a deciding factor for data-driven marketers.
Pricing
Entry-Level Pricing
Loomly
Base
Starting at $32.00
Per Month
- 2 Users
- 10 Social Accounts
- Unlimited Content
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Loomly
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.8
1,446
8.5
5,261
Ease of Use
9.2
1,461
8.8
5,319
Ease of Setup
9.3
951
8.7
3,685
Ease of Admin
9.3
851
8.8
2,222
Quality of Support
9.3
1,207
8.6
4,700
Has the product been a good partner in doing business?
9.4
818
8.7
2,189
Product Direction (% positive)
9.4
1,360
8.9
5,176
Features by Category
Social Analytics
Feature Not Available
7.7(won by default)
2972
7.7
134
7.8(won by 0.1)
3153
8.4
156
8.8(won by 0.4)
3359
7.3(won by 0.1)
109
7.2
2600
Feature Not Available
7.0(won by default)
2608
7.7(won by 0.5)
135
7.2
2365
Feature Not Available
7.1(won by default)
2306
Reports & Dashboards
7.3
135
8.1(won by 0.8)
3210
8.1
139
8.5(won by 0.4)
3263
8.4
135
8.5(won by 0.1)
3123
7.3(won by default)
108
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
894
Not enough data
6.2(won by default)
889
Not enough data
6.2(won by default)
880
Not enough data
6.2(won by default)
886
Not enough data
6.3(won by default)
889
Content & Collaboration
9.3
966
8.9
3181
8.4
818
7.9
2922
7.8
661
8.2
3003
8.6
733
8.0
2886
8.8
800
8.3
2998
8.3
658
Feature Not Available
Social Management
7.8
966
8.6
4283
9.1
1203
8.9
4304
8.4
946
8.1
3810
8.3
1033
8.5
4171
7.3
658
Feature Not Available
8.5
621
7.9
2896
8.1
248
7.5
2486
Agentic AI - Social Media Management
Not enough data
6.2
1062
Not enough data
6.4
1053
Not enough data
6.5
1057
Not enough data
6.5
1045
Not enough data
6.4
1036
Not enough data
6.4
1036
Not enough data
6.5
1036
Monitoring & Listening
Not enough data
8.5
1900
Not enough data
7.0
1432
Not enough data
8.0
1212
Not enough data
7.9
1189
Not enough data
7.7
1158
Not enough data
7.8
1186
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
385
Not enough data
6.4
387
Not enough data
6.3
385
Not enough data
6.4
387
Data Management & Analysis
Not enough data
7.5
1205
Not enough data
8.6
1963
Not enough data
8.0
1222
Not enough data
7.8
1124
Generative AI
Not enough data
7.1
863
Not enough data
6.9
848
Process
Not enough data
8.4
1458
Not enough data
7.9
1243
Not enough data
7.7
1006
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1515
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1126
Not enough data
8.4
1426
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Loomly and Sprout Social are categorized as Social Media Management, Social Media Analytics, and Social Media Suites
Unique Categories
Loomly has no unique categories
Sprout Social is categorized as Social Media Listening Tools and Social Customer Service
Reviews
Reviewers' Company Size
Loomly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
26.4%
Non-Profit Organization Management
7.7%
Real Estate
4.0%
Health, Wellness and Fitness
2.8%
Retail
2.4%
Other
56.7%
Marketing and Advertising
20.5%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.7%
Computer Software
3.2%
Other
60.9%
Discussions
How long before we can publish directly to Instagram?
6 Comments
SD
You can publish directly to Instagram now. I just find it helpful to schedule posts in advance all in one place.Read more
Which other social media manager platform would you recommend please?
5 Comments
🌏G
Of course it depends what you are trying to do. Some platforms are better for certain types of social mediaRead more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
