Best Online Marketplace Optimization Tools for Medium-Sized Businesses

Subhransu Sahu
SS
Researched and written by Subhransu Sahu

Products classified in the overall Online Marketplace Optimization Tools category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Online Marketplace Optimization Tools to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Online Marketplace Optimization Tools category.

In addition to qualifying for inclusion in the Online Marketplace Optimization Tools category, to qualify for inclusion in the Medium-Sized Business Online Marketplace Optimization Tools category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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8 Listings in Online Marketplace Optimization Tools Available
(350)4.4 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With its leading data feed management platform, Feedonomics helps brands and retailers optimize and list their product catalogs on hundreds of ecommerce shopping destinations around the world. Our

    Users
    • Digital Marketing Manager
    • Paid Search Manager
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 55% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Feedonomics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    78
    Ease of Use
    63
    Feed Management
    58
    Helpful
    50
    Response Time
    41
    Cons
    Poor Customer Support
    20
    Complex Usability
    17
    Difficult Learning
    14
    Complexity
    12
    Expensive
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Feedonomics features and usability ratings that predict user satisfaction
    9.1
    Quality of Support
    Average: 9.0
    8.6
    Export
    Average: 8.7
    8.5
    Marketplaces
    Average: 8.9
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Woodland Hills, California
    Twitter
    @Feedonomics
    615 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    372 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With its leading data feed management platform, Feedonomics helps brands and retailers optimize and list their product catalogs on hundreds of ecommerce shopping destinations around the world. Our

Users
  • Digital Marketing Manager
  • Paid Search Manager
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 55% Mid-Market
  • 29% Small-Business
Feedonomics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
78
Ease of Use
63
Feed Management
58
Helpful
50
Response Time
41
Cons
Poor Customer Support
20
Complex Usability
17
Difficult Learning
14
Complexity
12
Expensive
12
Feedonomics features and usability ratings that predict user satisfaction
9.1
Quality of Support
Average: 9.0
8.6
Export
Average: 8.7
8.5
Marketplaces
Average: 8.9
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
2014
HQ Location
Woodland Hills, California
Twitter
@Feedonomics
615 Twitter followers
LinkedIn® Page
www.linkedin.com
372 employees on LinkedIn®
(213)4.4 out of 5
Optimized for quick response
9th Easiest To Use in Online Marketplace Optimization Tools software
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands. St

    Users
    No information available
    Industries
    • Consumer Goods
    • Consumer Electronics
    Market Segment
    • 47% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Stackline Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    69
    Data Analysis
    55
    Insights
    50
    Data Comprehensiveness
    42
    Competitive Analysis
    38
    Cons
    Data Inaccuracy
    45
    Data Management Issues
    41
    Poor Categorization
    26
    Limitations
    21
    Difficult Learning
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Stackline features and usability ratings that predict user satisfaction
    8.8
    Quality of Support
    Average: 9.0
    8.5
    Export
    Average: 8.7
    8.6
    Marketplaces
    Average: 8.9
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Stackline
    Company Website
    Year Founded
    2014
    HQ Location
    Seattle, US
    Twitter
    @StacklineHQ
    1,950 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    266 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands. St

Users
No information available
Industries
  • Consumer Goods
  • Consumer Electronics
Market Segment
  • 47% Mid-Market
  • 34% Enterprise
Stackline Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
69
Data Analysis
55
Insights
50
Data Comprehensiveness
42
Competitive Analysis
38
Cons
Data Inaccuracy
45
Data Management Issues
41
Poor Categorization
26
Limitations
21
Difficult Learning
15
Stackline features and usability ratings that predict user satisfaction
8.8
Quality of Support
Average: 9.0
8.5
Export
Average: 8.7
8.6
Marketplaces
Average: 8.9
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Stackline
Company Website
Year Founded
2014
HQ Location
Seattle, US
Twitter
@StacklineHQ
1,950 Twitter followers
LinkedIn® Page
www.linkedin.com
266 employees on LinkedIn®

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(55)4.8 out of 5
7th Easiest To Use in Online Marketplace Optimization Tools software
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Entry Level Price:Starting at $1,000.00
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Intentwise platform is purpose-built to help brands, sellers and agencies maximize returns from their Amazon advertising spend. The Intentwise platform brings four critical elements together: 1.

    Users
    No information available
    Industries
    • Consumer Goods
    • Marketing and Advertising
    Market Segment
    • 71% Small-Business
    • 24% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Intentwise Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Reporting Efficiency
    5
    Advertising Optimization
    3
    Customer Support
    3
    Features
    3
    Cons
    Billing Issues
    1
    Data Inaccuracy
    1
    Difficult Setup
    1
    Expensive
    1
    Limited Reporting
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Intentwise features and usability ratings that predict user satisfaction
    9.8
    Quality of Support
    Average: 9.0
    9.1
    Export
    Average: 8.7
    9.2
    Marketplaces
    Average: 8.9
    4.2
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2015
    HQ Location
    Evanston, US
    Twitter
    @intentwise
    165 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    77 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Intentwise platform is purpose-built to help brands, sellers and agencies maximize returns from their Amazon advertising spend. The Intentwise platform brings four critical elements together: 1.

Users
No information available
Industries
  • Consumer Goods
  • Marketing and Advertising
Market Segment
  • 71% Small-Business
  • 24% Mid-Market
Intentwise Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Reporting Efficiency
5
Advertising Optimization
3
Customer Support
3
Features
3
Cons
Billing Issues
1
Data Inaccuracy
1
Difficult Setup
1
Expensive
1
Limited Reporting
1
Intentwise features and usability ratings that predict user satisfaction
9.8
Quality of Support
Average: 9.0
9.1
Export
Average: 8.7
9.2
Marketplaces
Average: 8.9
4.2
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Year Founded
2015
HQ Location
Evanston, US
Twitter
@intentwise
165 Twitter followers
LinkedIn® Page
www.linkedin.com
77 employees on LinkedIn®
(55)4.7 out of 5
13th Easiest To Use in Online Marketplace Optimization Tools software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Tackle is the leading solution built to help software companies generate revenue through a data-driven Cloud go-to-market (Cloud GTM). Our Platform and our team come together to help our customers ide

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Mid-Market
    • 36% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Tackle Cloud GTM Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Customer Support
    12
    Integrations
    6
    Easy Setup
    4
    Easy Integrations
    3
    Cons
    Expensive
    6
    Poor User Interface
    3
    Integration Issues
    2
    Time Delays
    2
    Update Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Tackle Cloud GTM Platform features and usability ratings that predict user satisfaction
    9.7
    Quality of Support
    Average: 9.0
    9.4
    Export
    Average: 8.7
    9.7
    Marketplaces
    Average: 8.9
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Tackle.io
    Company Website
    Year Founded
    2016
    HQ Location
    Remote, US
    Twitter
    @tackleio
    618 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    186 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Tackle is the leading solution built to help software companies generate revenue through a data-driven Cloud go-to-market (Cloud GTM). Our Platform and our team come together to help our customers ide

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Mid-Market
  • 36% Enterprise
Tackle Cloud GTM Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Customer Support
12
Integrations
6
Easy Setup
4
Easy Integrations
3
Cons
Expensive
6
Poor User Interface
3
Integration Issues
2
Time Delays
2
Update Issues
2
Tackle Cloud GTM Platform features and usability ratings that predict user satisfaction
9.7
Quality of Support
Average: 9.0
9.4
Export
Average: 8.7
9.7
Marketplaces
Average: 8.9
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Tackle.io
Company Website
Year Founded
2016
HQ Location
Remote, US
Twitter
@tackleio
618 Twitter followers
LinkedIn® Page
www.linkedin.com
186 employees on LinkedIn®
(78)4.5 out of 5
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Entry Level Price:$695.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Perpetua’s all-in-one retail media platform helps brands take ad performance to a new level. We give you the tools, automation and control you need to reach your full advertising potential across Amaz

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 76% Small-Business
    • 23% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Perpetua Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2
    Campaign Management
    1
    Easy Setup
    1
    Results Delivery
    1
    Results Performance
    1
    Cons
    Poor Customer Support
    1
    Software Bugs
    1
    Technical Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Perpetua features and usability ratings that predict user satisfaction
    9.0
    Quality of Support
    Average: 9.0
    8.0
    Export
    Average: 8.7
    8.2
    Marketplaces
    Average: 8.9
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Perpetua
    Year Founded
    2016
    HQ Location
    Toronto, Ontario
    Twitter
    @perpetua
    17,717 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    130 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Perpetua’s all-in-one retail media platform helps brands take ad performance to a new level. We give you the tools, automation and control you need to reach your full advertising potential across Amaz

Users
No information available
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 76% Small-Business
  • 23% Mid-Market
Perpetua Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2
Campaign Management
1
Easy Setup
1
Results Delivery
1
Results Performance
1
Cons
Poor Customer Support
1
Software Bugs
1
Technical Issues
1
Perpetua features and usability ratings that predict user satisfaction
9.0
Quality of Support
Average: 9.0
8.0
Export
Average: 8.7
8.2
Marketplaces
Average: 8.9
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Perpetua
Year Founded
2016
HQ Location
Toronto, Ontario
Twitter
@perpetua
17,717 Twitter followers
LinkedIn® Page
www.linkedin.com
130 employees on LinkedIn®
(170)4.1 out of 5
View top Consulting Services for Helium 10
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Helium 10 is the leading all-in-one software platform trusted by over 2,000,000 e-commerce entrepreneurs, agencies, and mainstream global brands to power their business growth on Amazon by delivering

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Consumer Goods
    Market Segment
    • 86% Small-Business
    • 11% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Helium 10 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insightful Results
    3
    Data Analysis
    2
    Advertising Optimization
    1
    Features
    1
    Listing Management
    1
    Cons
    Expensive
    3
    Data Inaccuracy
    2
    Poor Customer Support
    2
    Billing Issues
    1
    Dashboard Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Helium 10 features and usability ratings that predict user satisfaction
    8.0
    Quality of Support
    Average: 9.0
    7.9
    Export
    Average: 8.7
    7.9
    Marketplaces
    Average: 8.9
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Helium 10
    Year Founded
    2015
    HQ Location
    Irvine, CA
    Twitter
    @H10Software
    5,186 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    218 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Helium 10 is the leading all-in-one software platform trusted by over 2,000,000 e-commerce entrepreneurs, agencies, and mainstream global brands to power their business growth on Amazon by delivering

Users
  • Owner
  • CEO
Industries
  • Retail
  • Consumer Goods
Market Segment
  • 86% Small-Business
  • 11% Mid-Market
Helium 10 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insightful Results
3
Data Analysis
2
Advertising Optimization
1
Features
1
Listing Management
1
Cons
Expensive
3
Data Inaccuracy
2
Poor Customer Support
2
Billing Issues
1
Dashboard Issues
1
Helium 10 features and usability ratings that predict user satisfaction
8.0
Quality of Support
Average: 9.0
7.9
Export
Average: 8.7
7.9
Marketplaces
Average: 8.9
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Helium 10
Year Founded
2015
HQ Location
Irvine, CA
Twitter
@H10Software
5,186 Twitter followers
LinkedIn® Page
www.linkedin.com
218 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Rithum was born from the combined strength of e-commerce trailblazers CommerceHub and ChannelAdvisor. Operating across the globe, Rithum supports the world's leading brands and retailers with a range

    Users
    No information available
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 60% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Rithum Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2
    Flexibility
    1
    Intuitive
    1
    Inventory Management
    1
    Platform Versatility
    1
    Cons
    Change Management
    1
    Complexity
    1
    Data Management Issues
    1
    Difficulty
    1
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Rithum features and usability ratings that predict user satisfaction
    7.3
    Quality of Support
    Average: 9.0
    9.4
    Export
    Average: 8.7
    9.4
    Marketplaces
    Average: 8.9
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Rithum
    Year Founded
    1997
    HQ Location
    Atlanta , GA
    Twitter
    @rithumcommerce
    9,987 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,000 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Rithum was born from the combined strength of e-commerce trailblazers CommerceHub and ChannelAdvisor. Operating across the globe, Rithum supports the world's leading brands and retailers with a range

Users
No information available
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 60% Small-Business
  • 36% Mid-Market
Rithum Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2
Flexibility
1
Intuitive
1
Inventory Management
1
Platform Versatility
1
Cons
Change Management
1
Complexity
1
Data Management Issues
1
Difficulty
1
Expensive
1
Rithum features and usability ratings that predict user satisfaction
7.3
Quality of Support
Average: 9.0
9.4
Export
Average: 8.7
9.4
Marketplaces
Average: 8.9
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Rithum
Year Founded
1997
HQ Location
Atlanta , GA
Twitter
@rithumcommerce
9,987 Twitter followers
LinkedIn® Page
www.linkedin.com
1,000 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Datahawk is the most agile E-commerce Business Analytics Platform, providing the best Amazon data coverage and depth to brand managers, with unrivaled integration into their own visualization and dash

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 73% Small-Business
    • 20% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • DataHawk features and usability ratings that predict user satisfaction
    9.3
    Quality of Support
    Average: 9.0
    8.5
    Export
    Average: 8.7
    8.5
    Marketplaces
    Average: 8.9
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    DataHawk
    Year Founded
    2017
    HQ Location
    Paris, France
    Twitter
    @datahawkco
    345 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    20 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Datahawk is the most agile E-commerce Business Analytics Platform, providing the best Amazon data coverage and depth to brand managers, with unrivaled integration into their own visualization and dash

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 73% Small-Business
  • 20% Mid-Market
DataHawk features and usability ratings that predict user satisfaction
9.3
Quality of Support
Average: 9.0
8.5
Export
Average: 8.7
8.5
Marketplaces
Average: 8.9
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
DataHawk
Year Founded
2017
HQ Location
Paris, France
Twitter
@datahawkco
345 Twitter followers
LinkedIn® Page
www.linkedin.com
20 employees on LinkedIn®