# Perpetua Reviews **Vendor:** Flywheel Digital **Category:** [Online Marketplace Optimization Tools](https://www.g2.com/categories/online-marketplace-optimization-tools) **Average Rating:** 4.5/5.0 **Total Reviews:** 78 ## About Perpetua Perpetua’s all-in-one retail media platform helps brands take ad performance to a new level. We give you the tools, automation and control you need to reach your full advertising potential across Amazon, Walmart, Instacart and more. ## Perpetua Reviews ### 1. Continue to achieve my goals with Perptua **Rating:** 5.0/5.0 stars **Reviewed by:** Garett T. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Perpetua?** How well it works once you understand the software and how to utilize it properly. I have had wonderful ROI since implementing this into my technology suite. **What do you dislike about Perpetua?** They battle bugs in their app at times. The bright side to this is that Perpetua seems to resolve these technical issues quickly. **What problems is Perpetua solving and how is that benefiting you?** Perpetua me permittit ut vendo cum multo minus tempore et energiae opus est, comparato ad manualem ppc administrationem. In fine, si AI cum tuis ads non uteris, tunc cum industria non adaptaris et in incommoditate competitiva es. ### 2. Worst Experience With Any SaaS Platform I've Ever Had in 12 Years of Being in Industry **Rating:** 0.0/5.0 stars **Reviewed by:** Michael M. | Chief Idea Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Perpetua?** Absolutely nothing. Every single experience I had with them has been negative so I honestly can't say much positive. Some of the sales reps are nice but that's where it ends. **What do you dislike about Perpetua?** Their Editorial Recommendations were horrible. They didn't even get correct information written about the products we requested for our client and we had to reach out to get corrections made. They never even performed, i.e. never showed up ON Amazon and only had a few interaction OFF Amazon. They are insisting on charging me for a service they didn't deliver on. They cancelled the service, likely because of how poorly it performed, and started a new service to replace it. I disputed some bills, in which the sales reps and customer support person went silent on, and their AR department was requiring me to follow up with her on what was actually owed. That makes no sense. I've worked on Amazon in some shape or capacity for 12 years and this has been hands down the worst experience ever with a SaaS company. **What problems is Perpetua solving and how is that benefiting you?** They were supposed to be providing us with an Editorial Recommendation service but the articles were incorrectly written and never showed up on Amazon, the core of the service. They also insisted on charging me for a service they didn't deliver on. ### 3. Messed up my campaigns right before BFCM **Rating:** 0.0/5.0 stars **Reviewed by:** Prateek A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2023 **What do you like best about Perpetua?** Pretty easy to set up new campaigns and products. **What do you dislike about Perpetua?** While they have a responsive live chat team, the support staff don't read and provide pretty bad support overall. **What problems is Perpetua solving and how is that benefiting you?** Helps us automate our Amazon ad campaigns ### 4. WORST PRODUCT EVER **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Perpetua?** They promise you everything, and you will end up losing with no result whatsoever, the fact they are so good at selling rather useless software. **What do you dislike about Perpetua?** Perpetua is the worst product that doesn't work i lost so much money being with them and their useless customer service. DO NOT BUY OR FALL INTO their selling. **What problems is Perpetua solving and how is that benefiting you?** Perpetua doesn't do what they promise it does! The AI is inefficient in detecting, bidding or optimising key words, i used them for over 6 months and lost 100% ### 5. Great app for PPC optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Alexandre G. | Co-fondateur & DG, Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2023 **What do you like best about Perpetua?** Easy to use, the platform is helpful in saving time when managing PPC on Amazon. **What do you dislike about Perpetua?** The fact that the platform is so user-friendly sometimes results in a limited degree of control over bidding. **What problems is Perpetua solving and how is that benefiting you?** Perpetua has helped me manage my Sponsored Product, Sponsored Brand, and Sponsored Display campaigns much more easily than going directly through Amazon's administrative console. ### 6. Improves effectiveness, but is slow to load and takes time to set up. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Perpetua?** 1) Able to optimize a large number of products. 2) Low usage fees. 3) ACoS improved by about 10%. 4) The UI is a very user-friendly screen with the exception of some buttons. *Some buttons are small and may be accidentally clicked, resulting in a screen transition. 5) Excellent support. Overall, we are satisfied with the product. **What do you dislike about Perpetua?** 1) I want products to be automatically retrieved, added to the campaign, and optimized. 2) Some keywords to be optimized need to be done manually. What we are looking for is full automation. 3) Other companies have created automated tools to create ad groups for each product, but these are not supported here. 4) For example, if a variation of a product is re-registered, a new ASIN will be issued. The old ASIN remains and is difficult to manage if the variation is frequently reconfigured. There are many areas for improvement, but I believe ACoS can be improved. **What problems is Perpetua solving and how is that benefiting you?** To some extent, the system automatically optimizes the ads, eliminating the need to check the ads in detail. As a result, we have been able to improve time efficiency and advertising cost-effectiveness. ### 7. 360 Amazon Advertising Solution with Perpetua **Rating:** 4.5/5.0 stars **Reviewed by:** Amar A. | Digital Accounts Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2022 **What do you like best about Perpetua?** I think a 360-degree view and insights into our operation on Amazon is very useful. Especially the fact that the platform provides all the solution for our advertising operations. **What do you dislike about Perpetua?** I think I would like more information on the Sales side of the business, especially if the sales data could be combined with marketing data to provide insights into the business. **What problems is Perpetua solving and how is that benefiting you?** I think the most significant value Perpetua has generated for us is the automation of Amazon Advertising. Additionally, the fact that Perpetua can leverage Amazon Marketing clud is a game changer. ### 8. Awesome platform with expert staff **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron M. | Director of Amazon, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Perpetua?** The collaboration between our account team and using the platform itself has been seamless. Love the ability to advertise and measure on a sku level. **What do you dislike about Perpetua?** You need to buy in to their ecosystem. If you can do that, you are all but guaranteed to see results, but it takes a bit of trust that things will "work". **What problems is Perpetua solving and how is that benefiting you?** Perpetua is providing a solution for accurate data and honest optimization. There is no fluff in this platform. You set your goals and create your strategy around it. ### 9. Intern at an ecommerce company who uses Perpetua for tracking Amzn brands spending, costs, and data. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2022 **What do you like best about Perpetua?** Sponsored Products spend and ACOS tracking. It's extremely helpful that Perpetua also supports Target and Walmart sites. Being able to organize advertisement spending and what amount to contribute as a suggestion. **What do you dislike about Perpetua?** The downside of using Perpetua is that if the website is down or having issues I can't make progress on the tasks I need to perform and I'm stuck waiting. Search Insights "Share of Voice" is lacking tools that allow you to download it as an excel/CSV report which would save us time from manually inputting the percentages. I may be out of the loop on this one, but adding data from other countries on Amazon would be an huge benefit. **What problems is Perpetua solving and how is that benefiting you?** I believe that Perpetua is making progress with adding other retail sites to the program to support their own clients. I'm also hopeful that y'all are limiting the crashs to ensure the tool is readily available. ### 10. Key Account Manager Amazon and Marketplaces **Rating:** 4.5/5.0 stars **Reviewed by:** Guillaume S. | Global Key Account Manager Amazon and Marketplaces, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Perpetua?** The fact that we can rely on the algorithm to optimize the bids hourly with really good performances and all the features helping us understand how we perform on branded vs incremental keywords. Perpetua was also cheaper than other solutions. **What do you dislike about Perpetua?** The platform keeps improving so we may face some technical issues from time to time (but on a positive note we are always among the beta testers of new initiatives). **Recommendations to others considering Perpetua:** Perpetua is a quite agile solution developing its tool really quickly to follow all Amazon features. **What problems is Perpetua solving and how is that benefiting you?** We were able to increase a lot our spend on Advertising while maintaining strong performances. We save a lot of time as we were updated the bids once per week before. ### 11. Can operate many campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Perpetua?** My product required many campaigns for ad placement and a lot of human effort. After introducing Perpetua, I can say that the operation time has been reduced to about one-tenth, and I am now free from the routine of ad operations. **What do you dislike about Perpetua?** * It seems to me that it is difficult to improve the cost-effectiveness of advertising in one way or another if the product is higher than the market price. * It seems to me that the optimal operation of display advertising has not yet been established. Therefore, I am conducting display advertising myself. **What problems is Perpetua solving and how is that benefiting you?** Perpetua has greatly reduced the time required to manage our ads. In addition, the cost-effectiveness has been steadily improving. Perpetua is so easy to use that even beginners can easily start using it. ### 12. Good Full Service PPC automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Perpetua?** Hands onboarding from team members, helpful live chat available during business hours. Software is robust and can be automated to stay within set parameters, generally keeping our ACoS within 5-10% of target. Ability to set triggers for KWs. **What do you dislike about Perpetua?** There was a slight learning curve in understanding "goals" and other terminology used in the software. The system seems overly complicated in some areas when it could be simplified and more user-friendly. Some modules don't load correctly all the time and you have to reloaded the page multiple times. **What problems is Perpetua solving and how is that benefiting you?** It is solving the problem of us having to manually adjust KW bids on a weekly basis. Allowing us more free time to concentrate on other areas of our Amazon store, like growth customer outreach and logistics. ### 13. Great experience so far especially with the added project manager **Rating:** 4.5/5.0 stars **Reviewed by:** Niki M. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Perpetua?** Having Christie as our project manager has really helped us settle into the programme. It's an intelligent algorithm that helps manage your campaigns automatically so you can either take a step back or be very involved with it. It's up to you. **What do you dislike about Perpetua?** It's quite hard to understand why ACOS is so high and at first can be alarming. I wish there were more tutorials on youtube as well as the ad school as would feel more confident using it with more tutorials. **Recommendations to others considering Perpetua:** ask for a project manager for the first few months as really helps. **What problems is Perpetua solving and how is that benefiting you?** Managing campaigns that were otherwise bleeding money and not providing results. We are understanding more about TACOS and have found the ad school to be a helpful introduction also. ### 14. I've been using Perpetua for a while now, and I absolutely love it! **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff B. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Perpetua?** I can manage and optimize all my sponsored brands, products, and displays. **What do you dislike about Perpetua?** I wish there were more training tools to get the best out of the software. **What problems is Perpetua solving and how is that benefiting you?** Lower my ACOS ### 15. I reviewed them all, and Perpetua is the best PPC platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy D. | VP of Digital Commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Perpetua?** It is funny to say this about a SaaS platform, but the people! They understand my brand's needs, train us on the platform, and are always willing to help along the way. I never feel like they are leaving me with the technology. They want to see us succeed. **What do you dislike about Perpetua?** I suppose the downside of using Perpetua is that it is more time-consuming than using an agency. I actually prefer it though. Having managed Amazon Advertising Agencies for the past five years, I find that I have to train the agency's employee on how to run campaigns. I would rather get the technology that agencies use (Perpetua) and train my own team on how to run PPC campaigns. **Recommendations to others considering Perpetua:** I reviewed Skai and PacVue as well before choosing Perpetua. They are good platforms as well, but you can still run campaigns poorly on them. With Perpetua, it is more foolproof since you set up goals and the ad engine does the optimization for you. If you are running PPC campaigns on Amazon, Instacart, etc, don't do it without technology like this. You will make up the cost of the platform through efficiency of your advertising. It's a no-brainer. **What problems is Perpetua solving and how is that benefiting you?** Paid search advertising is necessary on nearly every ecom retailer now. These are nascent platforms so in a lot of cases it is a necessity to use a tool like Perpetua to optimize our campaigns. To put it simply, you can't compete on Amazon/Instacart etc. by running campaigns with humans. You need technology like Perpetua offers. ### 16. Essential tool for Amazon PPC **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Perpetua?** Perpetua has been instrumental in being able to handle our large product catalogue, where our strategy for PPC is dependant on being able to advertise all of our products, but where our resources as a small business means we do not have the time to look at the detail on every product each and every day. Perpetua deals with the tedious jobs on a daily basis for us in an effective way that not only automates most of our bid management, but enables the team to focus on the high-level data and amends that really adds value to the business. **What do you dislike about Perpetua?** Perpetua is still a tool that's growing and we've had our problems with it in the 14 months we've been with them, be it a lack of bulk operations or general slowdown in the beginning. However, these features have now been introduced and performance has been improved over time, even if it could still be better at peak times. The Perpetua team are always welcoming feedback on what you would like to see them introduce next which is good as they are listening to customer feedback. **What problems is Perpetua solving and how is that benefiting you?** Perpetua is helping us reduce our ACoS across all of our product range with the clever automation, but the keyword boost function has also enabled us to launch products better and gain higher organic ranks which has been essential in overall sales growth. ### 17. Moving from Sellics to Perpetua **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Perpetua?** Good informative sales process - the sales advisor went above and beyond in answering my pre-sales questions. The onboarding specialist was also excellent, good product knowledge and helped to create a path to transition. **What do you dislike about Perpetua?** I think the onboarding process needs milestone appointments after say 1 month to discuss transition - perhaps not required for new clients but when transitioning from an existing platform like Sellics, would be valuable. **What problems is Perpetua solving and how is that benefiting you?** Automating bidding and keyword discovery on amazon. Helping to sell products on the Amazon and hopefully relieving me of day to day management of the amazon advertising. ### 18. Truly Transformative **Rating:** 5.0/5.0 stars **Reviewed by:** Lincoln C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Perpetua?** Perpetua completely transformed the way that we manage our Amazon advertising. Now it's much faster and easier. And it's much more cost-effective. **What do you dislike about Perpetua?** I wish I could use Perpetua to manage Google Ads for non-Amazon sales channels. Can you imagine?!? I'll keep hoping. **What problems is Perpetua solving and how is that benefiting you?** Perpetua makes Amazon Ad management much easier, faster, and more cost-effective. ### 19. Perpetua enables our business to scale at growth **Rating:** 4.5/5.0 stars **Reviewed by:** Phillip S. | Director of Paid Media, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Perpetua?** Perpetua allows us to manage multiple accounts with the benefit of AI software overlooking and optimizing all of our strategic decisions. Their account managers and live chat are very responsive and will help you succeed. **What do you dislike about Perpetua?** Looking forward to Perpetua's updates on implementing Walmart Canada PPC management. Perpetua may tend to be a bit inaccurate with transferring over 'Total Sales', but it is completely accurate with advertising data, and you can easily look at business reports on Amazon to confirm total sales of the month. **Recommendations to others considering Perpetua:** With all advertising, there is a learning curve but once you understand Perpetua, it can save you tons of time. **What problems is Perpetua solving and how is that benefiting you?** Perpetua lets us oversee more accounts and optimize bids multiple times throughout a day without the need to check in. The automation of adding phrase/exact/broad when typing in one keyword is also a time saver and automatically breaks the campaigns down in the advertising dashboard. ### 20. Perpetua is great! **Rating:** 5.0/5.0 stars **Reviewed by:** Bojan S. | Amazon PPC Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2022 **What do you like best about Perpetua?** Perpetua is doing great things when it comes to meeting company goals. **What do you dislike about Perpetua?** Kind of worrying when it comes to over-optimizing during a day, with lots of changes in a bid that may create a negative impact on the algorithm. **What problems is Perpetua solving and how is that benefiting you?** Very insightful tool, measuring different metrics that requires manualcalculation. ### 21. A platform built for brands with defined goals and objectives **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron M. | Director of Amazon, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Perpetua?** One of the most valuable features of Perpetua is adjusting an advertising strategy by product. We're able to set specific business goals based on product instead of creating broad campaigns that do not meet the objective of each sku. **What do you dislike about Perpetua?** I would like to see additional strategies added into Perpetua. With the release of Custom Goals, I think this is coming (so I'll hold my review until I fully test out that feature). I would also like to see some metrics around the Amazon Store and possibly more Sponsored Display integration. **Recommendations to others considering Perpetua:** If you are looking to grow a business alongside a cutting-edge software ecosystem, Perpetua is the platform for you. **What problems is Perpetua solving and how is that benefiting you?** Profit-focused advertising is always a big question mark with retail media. Perpetua does an excellent job of allowing us to gauge the success of each product from top and bottom-line perspectives. ### 22. Scale Your Business with Perpetua **Rating:** 5.0/5.0 stars **Reviewed by:** Cameron B. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2021 **What do you like best about Perpetua?** First, the Perpetua team is an incredible group of people. They are dedicated to providing incredible service and a product that only gets better and more advanced every day. I use Perpetua to manage PPC advertising campaigns on Instacart and Amazon. For Instacart, I have had incredible success scaling businesses MoM using Perpetua versus using the native IC ad console. Setting up and launching advanced campaigns is simple and allows for much more control. For Amazon, same thing - easy set up and options to get granular if you're looking to do so. Or launch your goals and let Perpetua's software optimize bids and harvest keywords. You can seriously do it all with Perpetua (or if you want more, ping their support and they'll come up with a solution)! If you're on the fence, give Perpetua a try and you may never go back to native ad consoles/other ad softwares again!! I'm not. **What do you dislike about Perpetua?** Honestly-very little. There's a lag in data reporting - but it's not often I need immediate real time data. Totally expected with a software. Occasionally there's a glitch in how reports pull but it's usually fixed pretty quick. Their team is AMAZING at listing to their clients and constantly improving both usability of their product and advancing the functionality of their software. **What problems is Perpetua solving and how is that benefiting you?** The Perpetua team is actively writing/updating special topic articles. These are super helpful to problem solving and direction when launching or managing campaigns. I wanted a software that I could manage ads multiple channels in one place with the same user face. I get that with Perpetua. ### 23. Takes advertising optimizations to the next level **Rating:** 5.0/5.0 stars **Reviewed by:** James C. | Brand Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2021 **What do you like best about Perpetua?** The ad engine not only optimizes bids using several different KPIs, but it also has keyword harvesting to catch any high-performing terms we might not have considered using. You can get as granular or broad as you like, and the engine will give you hours back to your day. **What do you dislike about Perpetua?** Perpetua is constantly refining and improving, so the team eventually added every feature I'd wished was included — with more always coming. It's become a one-stop shop for everything I need related to advertising. **Recommendations to others considering Perpetua:** Engage with the user community. Perpetua constantly provides market updates, informative insights, and webinars for continuing education to keep you ahead of the curve. **What problems is Perpetua solving and how is that benefiting you?** Hero search terms can sometimes be hard to predict, but the Perpetua engine makes it easy to realize and deploy strategies based on the best-performing keywords, whether they were what I'd have expected or not. I've also rolled out advertising strategies with various — and sometimes often-changing — budgets, and the AI has made it simple to optimize. ### 24. On of the BEST TOOLS for Amazon Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Mansour N. | Amazon Seller, Multiple Private Label Brands Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2021 **What do you like best about Perpetua?** I have tested many PPC tools out there, but I can say with confidence, Perpetua is one of the best ones (TOP 3). There are many reasons I like Perpetua. Below I have just few of them: - I don't believe in the set and forget solution for PPC with any software. The great thing about Perpetua is that although it is an AI tool, you as a manager have so much control over every aspect of your campaigns, keywords, bid optimization etc. - Most of the clients/brand owners have a specific budget for each ASIN/Product. With many softwares, I don't see a good way of being able to define ASIN level budget but Perpetua makes it much easier to be on top of your ASIN level budget and limit it - The user interface is extraordinary and user-friendly. By far the best interface I have seen compared to other softwares. - Perpetua can harvest the keywords back to your campaigns. But what I love about that is, for instance,, you can use some phrasing filters to be super specific with the keywords being targeted in the campaign. This can help make your headline ad more effective and aligned with customers query - The Perpetua team is amazing. Great support and constantly working to improve the software. They listen to customers and launch new features that can be benficial . **What do you dislike about Perpetua?** The only thing I can mention is the initial keywords / ASINs biding for new products. Perpetua is great when your product has an advertising history. But if there is no advertising history, your initial bid set by the software can be super low or super high. You should be on top of that and do your human touch to make sure you set your campaigns for the win. Also, defining the bidding strategy for campaigns is something that I like to have control. **Recommendations to others considering Perpetua:** I highly recommend Perpetua. **What problems is Perpetua solving and how is that benefiting you?** Managing accounts with many products can be difficult, time-consuming, and overwhelming. Perpetua can help make your life easier. You just need to focus on the strategy to scale and grow. Perpetua will take care of everything else. ### 25. Perpetua is more than a campaign management tool - it's a strategy tool **Rating:** 5.0/5.0 stars **Reviewed by:** Milica M. | Amazon International Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Perpetua?** The thing I like best is goal segmentation into keyword boosts. That's is why I think it's a strategy tool first and foremost. Keyword boosts appear as separate campaigns in Seller Central and Perpetua makes creating them (and pausing the same keyword in the original campaign) a matter of a few seconds. While, in theory, this can be done in Seller Central too (and in other tools I used), it would take much longer and there's a high chance of overlooking some keywords, not pausing them in the original campaign, etc. **What do you dislike about Perpetua?** I would like to be able to tell which keyword is in which keyword boost from the list of targets, without having to check manually in each keyword boost. Also, I understand why changing campaign segment budgets is done manually by setting percentages, but it would be much easier to use if we could manually set the segment budget without having to calculate the percentage. Again, I assume this is easier said than done, and it's definitely a lot less important than the first point. So, the keyword boost issue would be the main point which, if improved, would make the tool would as close to perfect as it can possibly get (at least in my opinion). **Recommendations to others considering Perpetua:** Speaking from my personal experience - if the interface seems a bit complicated at first, just power through that feeling - you'll see it will be worth it in a week or so. Now I can't even imagine working on ads without it. **What problems is Perpetua solving and how is that benefiting you?** Bidding and bid optimization are less of a concern. I am not saying you can completely forget about optimization with Perpetua, but it makes your job a lot easier and faster. As for strategy, of course, Perpetua can't do it all for you; that's where you as a manager come in. But let's put it this way - the strategy tools it provides are so good that even if for some reason I stopped using Perpetua, I would still try to emulate their effects manually and use them in my work (though it would be time-consuming, as discussed above). ### 26. Ideal for starting out on Amazon Ads **Rating:** 4.5/5.0 stars **Reviewed by:** Christian K. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2022 **What do you like best about Perpetua?** I really enjoyed the pricing. It is the only platform at this rate I know that does that. **What do you dislike about Perpetua?** Sometimes it seems to have "hick ups" and the page freezes. It worked out after reloading the page. **Recommendations to others considering Perpetua:** Ideal for Indipendent authors **What problems is Perpetua solving and how is that benefiting you?** I optimized my ad spent on my KDP books. Not many platforms offer KDP support at an affordable rate for authors! ### 27. Easy to use, Manages campaigns well **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Perpetua?** AI bidding reduces time spent in the campaigns **What do you dislike about Perpetua?** Downside is it can be hard to tell what exactly is working; Because of the AI bidding, there's so much going on, it's hard to be able to manually KW harvest. Also lack of good A/B testing. **What problems is Perpetua solving and how is that benefiting you?** Make Amazon Campaign Management much easier ### 28. MUST HAVE PRODUCT TO MANAGE OUR AMAZON BUSINESS **Rating:** 5.0/5.0 stars **Reviewed by:** Chuck B. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Perpetua?** Perpetua is a world class product that just focuses on managing and optimizing ad spend. Our business is year-round but has a significant peak in the forth quarter. We found many of the other products that try to optimize both price and ad spend just DO NOT WORK FOR US. We know how to manage price - we just needed a world class product to manage and optimize our ad spend - and we found it with Perpetua. After just a few months of working with Perpetua I just cannot image operating without it. With the great customer support at Perpetua - you can be up and running in no time - and continue to be there to quickly answer any questions. **What do you dislike about Perpetua?** That I cannot use Perpetua for our Shopify store and our Google Ads. First, we used Perpetua with our Amazon business and now are using it with our Walmart business. I can only hope that someday Perpetua will offer a product to help manage Google Ads to help grow our Shopify business. **Recommendations to others considering Perpetua:** I highly recommend. **What problems is Perpetua solving and how is that benefiting you?** We not only optimize our ad spend, but we also do it with far fewer resources. That is a huge help to us - especially in the fourth quarter. We no longer need to employ people all year just so they are available to help in the fourth quarter. Perpetua makes it easy to have one person manage our Amazon ads - in the USA, Canada, UK, and the EU. ### 29. amazing help in managing ad spend **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah O. | marketing associate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Perpetua?** 1) I like how the AI engine automatically optimizes your spending and raises campaign ACOS during Amazon Prime if you want it to. 2) The Ad School is a great feature! 3) I appreciate how I am talking to REAL people when using the chat functions. If there is ever a glitch in the system, it is quick to be fixed. I genuinely believe that Perpetua is an excellent investment for any seller. **What do you dislike about Perpetua?** I have experienced a few bugs here and there, but with the chat feature, I was able to speak with someone, and they seemed to be resolved by the next business day, if not sooner. **What problems is Perpetua solving and how is that benefiting you?** Problems solved: With the recommendation tool, we have been able to consistently increase ad spend when needed instead of running out of budget and losing out on sales during that time. Benefits: keyword harvesting, able to spend aggressively and effeciently ### 30. Best of the Best! **Rating:** 5.0/5.0 stars **Reviewed by:** Keanue B. | Amazon PPC Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Perpetua?** Handling Amazon PPC has never been this easy! I must admit that with all the manual work getting all the nitty-gritty details in the Amazon Seller Central has been a lot of work and sometimes can be confusing. With Perpetua's simple and user-friendly UI, even the most inexperienced seller will get the idea of how everything works in pursuit of growing their business. On top of their fantastic customer support (I'm talking about Alice and Joey) for being so friendly, fast and has shown their expertise in the Amazon ads. You will get real RESULTS. From REAL people. REAL-TIME! Oh, did I forget to mention they hear your feedback and improve their app's features based on it? There's just no Amazon Ads software out there that does it like them. **What do you dislike about Perpetua?** None. Nothing but an insanely exceptional and best INVESTMENT for any agency and sellers out there. **What problems is Perpetua solving and how is that benefiting you?** Daily, Weekly, PPC campaign management. Organic and Sponsored rankings. Sponsored brand video creation. Data creation and analysis. ### 31. Great for PPC Management **Rating:** 4.5/5.0 stars **Reviewed by:** Alexandre G. | Gérant principal, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Perpetua?** Perpetua is definitely the right choice for managing Amazon PPC campaigns. Besides, the platform is really user friendly. **What do you dislike about Perpetua?** The pricing could be lower and loading times shorter. **What problems is Perpetua solving and how is that benefiting you?** It's really easy to use and powerful to manage lots of PPC campaigns. A real time saver! ### 32. Good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Perpetua?** Easy to set-up. Bullish on growth for our company. **What do you dislike about Perpetua?** I think some management team members are more focused on their own ROI and sales growth. inflexible to scale smaller clients. **What problems is Perpetua solving and how is that benefiting you?** DSP. ### 33. Awesome PPC tool **Rating:** 5.0/5.0 stars **Reviewed by:** Max L. | Head of PPC, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Perpetua?** The algorithm, campaign creation automation and reporting system. **What do you dislike about Perpetua?** Previous day's data is not visible for reporting **What problems is Perpetua solving and how is that benefiting you?** Scaling PPC activity in an efficient way, meaning the team can focus more on strategy and less on time consuming tasks ### 34. Great automation tools for scaling an amazon business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2022 **What do you like best about Perpetua?** user experience , simplicity, amazon centric design **What do you dislike about Perpetua?** sometimes it's a bit slow in some processes **What problems is Perpetua solving and how is that benefiting you?** it's helping us run a ton of campaigns reducing hours of manual work ### 35. The best advertising tools I have used! **Rating:** 5.0/5.0 stars **Reviewed by:** Oswaldo C. | Brand Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2021 **What do you like best about Perpetua?** There are three things I really like. First, I like how much control you have over every aspect of a campaign. You can update ACOS, Keywords, and pretty much anything else super fast and easy. Second, I like that Perpetua is constantly adding updates that improve the platform. These changes show me that they genuinely care about the customer experience. Lastly, I like that they have an Ad School. This is super helpful if you come to Perpetua with minimal expertise beforehand. **What do you dislike about Perpetua?** There is not much I dislike about Perpetua, sometimes brand new campaigns may take a little bit to optimize if there is no advertising history. **What problems is Perpetua solving and how is that benefiting you?** Perpetua solves a couple of problems. First, keyword optimization is incredibly important. Perpetua can help you figure out what keywords work the best and optimize the bids for you. Perpetua can also help you optimize well-performing keywords that may not be obvious. Second, all the graph options help me visualize what is going on with a specific campaign better. As a visual learner, this is an excellent benefit. ### 36. Intuitive & powerful. Perpetual leverages big data with a very user-friendly dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Clark L. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2022 **What do you like best about Perpetua?** The user interface is very intuitive and easy to learn. It makes it very easy to make good decisions for your business. The software suggests changes and gives you ideas on how to take things to another level. **What do you dislike about Perpetua?** Delayed reporting sometimes makes things challenging, but that is not in Perpetua's control. **What problems is Perpetua solving and how is that benefiting you?** I'm feeling more confident in my ad spend going into this year than any other year before. Efficient and deliberate ad spend is the #1 problem it's solving for me. ### 37. Great tool to manage Amazon and Instacart ads in one place. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Perpetua?** I am the only person managing Amazon and Instacart advertising and it is a lot of work to manually create all the different campaigns in the respective portals myself. Perpetua makes it really easy to automatically make several campaigns. We also spend based off ROAS, so being able to use that as a goal (vs setting the bid) is convenient. **What do you dislike about Perpetua?** There isn't a way to track which keywords get pushed from auto to manual by their algorithm. When there is a keyword that is performing really well in the AUTO campaign, it will get moved to the manual campaign and negative matched in the auto campaign. These changes are not documented so you can't see them in the activity log so not easy to really see what the AI is doing. **What problems is Perpetua solving and how is that benefiting you?** Helps our small team save time while keeping advertising turned on. Their AI seems to work well in optimizing our campaigns so we don't have to keep track of a bunch of manual bid changes. ### 38. The best Advertising Software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Perpetua?** The user interface is very friendly and informative. On top of that, the support from the team at Perpetua is next level. Everyone on the Perpetua team is very informative and helpful. On top of that, they are constantly releasing updates and expanding and imporving the advertising networks that are available to be powered by the Perpetua AI. **What do you dislike about Perpetua?** There is not much to dislike with Perpetua. If I had to pick, however, I wish their experiments section would be a bit more improved and organized for bid adjustments and keyword boosts. **What problems is Perpetua solving and how is that benefiting you?** The intelligent automation of the advertising campaigns has saved us a lot of time and improved the performance and spending on our account. Another big problem we had previously was our Walmart campaigns were not spending the entire budget in our advertising account but with Perpetua, it's able to hit the full budget efficiently! ### 39. Awesome ad automation tool and customer service too **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Perpetua?** After using other PPC tools, we found Perpetua and it was hands down a better solution for our needs. The Perpetua team made migration into their platform seamless. The dashboard is easy to navigate and very insightful. Ads are easy to set up and allow a relatively hands-off approach. You can make adjustments to campaigns as you see fit, but the bid automation and keyword harvesting features make this a huge time saver. The video ad builder has helped us immensely improve our ad presence and makes it simple to be in compliance with video rules. **What do you dislike about Perpetua?** The bugs. Many times when you reach out to customer service a "bug" is causing the issue. There are too many benefits to the tool to make this a problem though. We did notice a reduction in the number of impressions for lower frequency search terms after migrating to Perpetua. Sales have not decreased due to this making it more of an observation than a negative. **What problems is Perpetua solving and how is that benefiting you?** Perpetua is helping us save time with ease of setup, bid automation, and automatic keyword harvesting. It has helped us improve efficiency in campaign types we had limited success with in the past. ### 40. Makes life much easier for PPC managers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2021 **What do you like best about Perpetua?** 1) Makes campaign deployment a breeze 2) I don't have to waste time optimizing bids - the engine does the hard work for me. However, I can make changes depending on whether I want to be more aggressive for a particular keyword 3) I can see all of my keywords for a product in one place and make bulk changes 4) Support is super helpful and flexible **What do you dislike about Perpetua?** I think sometimes the software can be a bit slow to respond but to be honest, I'm not sure if this is Perpetua's fault or just an inevitability of pushing changes to Amazon system. The net time saved easily outweighs the slight delays here and there. **What problems is Perpetua solving and how is that benefiting you?** Without Perpetua, simple tasks would be much more time-consuming, whether deploying campaigns or adjusting bids. Perpetua is really effective at automating almost every part of PPC that a computer can do better than any human brain ever could. It really only requires human input for decisions that a computer cannot execute or know, like strategy or business goals - the engine does the rest. ### 41. Awesome tool for PPC managers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Perpetua?** Bid optimiztion is such a game changer. You save so much time on those repetitive tasks and can focus on other more specific aspects of PPC optimization and campaign strategy performance. Launching new campaigns is so easy and saves up a lot of time as well. **What do you dislike about Perpetua?** Sometimes the platform can be a little glitchy, and it takes a couple of seconds before changes are applied, so if you click too fast, the first change can be overridden with the second one. **Recommendations to others considering Perpetua:** Perpetua is definitely a good investment for your business. Make sure you take all the courses and guides on how to best use Perpetua as there are many features to explore. **What problems is Perpetua solving and how is that benefiting you?** I can make sure bid optimization is 100% taken care of. Also, budget recommendations based on target acos are beneficial to determine when a campaign is ready to escalate. ### 42. Worth the Cost **Rating:** 4.5/5.0 stars **Reviewed by:** Austin B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Perpetua?** Saves an enormous amount of time. Amazon Seller Central is tedious and Perpetua eliminates that tedium. **What do you dislike about Perpetua?** It's quite expensive, worth it nonetheless in my case. **Recommendations to others considering Perpetua:** You need to give Amazon PPC a solid 3-6 months of solid effort to ensure that your listing reviews and rankings all contribute to your total profitability. Do not only focus on paid ad sales. Focus on getting reviews, better rankings and your overall (paid + organic) sales and profitability. **What problems is Perpetua solving and how is that benefiting you?** Save time managing Amazon PPC ads while improving the performance of Amazon PPC ads for multiple Seller Central accounts. ### 43. easy set-up **Rating:** 3.5/5.0 stars **Reviewed by:** Andres C. | head of marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Perpetua?** easy way to create amazon ads campaigns, optimize cost on mature campaigns, strategies option **What do you dislike about Perpetua?** launch of new goals: it spends a lot, long time to optimize, not control high volume keywords. Mature goals: sometimes keeps bid really low when it can be higher (according to the ACOS) **Recommendations to others considering Perpetua:** it will save you time **What problems is Perpetua solving and how is that benefiting you?** fast campaign set-up, control spend and bids, a visualization tool ### 44. Amazon Ad Account Manager **Rating:** 4.5/5.0 stars **Reviewed by:** David C. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Perpetua?** Perpetua is up to date with Amazon's newest updates regarding Amazon ads types. Allowing us to perform our best and offer our clients the best services possible **What do you dislike about Perpetua?** There are minor glitches on Perpetua, and you have to re-do the work. Overall it's not much and excepted. For example, when you update the Target ACOS Goals, you may have to re-enter the #s again **What problems is Perpetua solving and how is that benefiting you?** The AI software for bidding, adjusting bids to hit your Target ACOS goals. This is important nowadays with big competitors using AI too. Perpetua makes it easier to create campaigns too. Saves time by producing more ### 45. I have found that the platform helps with efficiency, performance, and interfacing with ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2022 **What do you like best about Perpetua?** The keyword boosts help us with ranking **What do you dislike about Perpetua?** Sometimes it can be hard to see performance with the delays in data compared to amazon's portal **What problems is Perpetua solving and how is that benefiting you?** Perpetua is solving how long it takes to do keyword research, negative targets, and ad optimization ### 46. Great Tool for Amazon **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2022 **What do you like best about Perpetua?** the automations and how easy it is to set up new campaigns, goals, and make adjustments to your current ones. the support has also been great and they're always available to answer questions when i need them. **What do you dislike about Perpetua?** wish that amazon allowed the API to display real-time data in perpetua instead of needing to wait 36 hours. all changes made in perpetua are immediately updated in amazon however. **What problems is Perpetua solving and how is that benefiting you?** spending less time in amazon, and they're taking a lot of the manual work out of optimizing my amazon and walmart ad account. also great for recommending keywords to use. ### 47. Great AI and service for convenient advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Laine F. | Brand specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2021 **What do you like best about Perpetua?** Easily set budgets, ACoS targets and create goals in the app. Perpetua even allows you to create great and effective sponsored brand videos all in one place! **What do you dislike about Perpetua?** Although Perpetua uses AI, it does require a bit of manual work to get strong and well curated results. Once you help the AI learn it will begin to work for you. **What problems is Perpetua solving and how is that benefiting you?** Perpetua allows me to monitor and advertise on multiple accounts and do it well and with ease. I can quickly filter the data and download it when needed to do further analysis. ### 48. Perpetua is a game changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2021 **What do you like best about Perpetua?** Perpetua has helped us optimize our existing Amazon advertising campaigns to make them more efficient. Which has enabled us to scale our business and achieve results we didn't think possible. The Perpetua portal is very user-friendly and easy to navigate. The Perpetua team offers a lot of support and is excellent to utilize for Sponsored Product Ads, Sponsored Brand Ads, Sponsored Display Ads, DSP Ads, and OTT Ads. **What do you dislike about Perpetua?** We haven't come across any disadvantages of partnering with Perpetua, but we are looking forward to the custom creative capability for sponsored display ads to launch. **What problems is Perpetua solving and how is that benefiting you?** Perpetua has allowed us to make our advertising spend more efficient and to target a wider audience of customers at all levels of the purchase journey. Our Amazon business and brand awareness have grown significantly since launching with Perpetua. ### 49. Perfect to manage a lot of products and accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Christian B. | Self-Employed, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Perpetua?** - Time-saving - Campaigns are easier to manage on Perpetua's awesome dashboard - Perpetua has their own AdSchool -Try to update new features and improve their service - Really good customer support **What do you dislike about Perpetua?** In the beginning, it takes a while to understand everything, but the onboarding process is pretty nice and on a regular base. Additionally, they have an AdSchool for all features and metrics. **What problems is Perpetua solving and how is that benefiting you?** I have a couple of accounts to manage and it was extremely time-consuming. With Perpetua I have time to concentrate on things that are more important. Especially nice for bigger brands. ### 50. Excellent tool for growing your business **Rating:** 5.0/5.0 stars **Reviewed by:** Tim P. | E-Commerce Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Perpetua?** Perpetua's AI is the key difference, automating many of the tedious tasks required in optimizing campaigns. Allowing us to focus on strategy. **What do you dislike about Perpetua?** I don't have any issues with Perpetua itself, and my only wish is that data would populate faster in the console rather than a 48 hour lag. **What problems is Perpetua solving and how is that benefiting you?** We are using Perpetua to primarily manage Amazon advertising and also will be exploring other channels. Perpetua has overtaken much of the day to day of campaign optimization that is normally required. Helping us be more efficient and successful in our marketing. ## Perpetua Discussions - [Is it planned to add more retailers for Advertising?](https://www.g2.com/discussions/is-it-planned-to-add-more-retailers-for-advertising) - 1 comment, 1 upvote - [View Perpetua pricing details and edition comparison](https://www.g2.com/products/perpetua/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-05+23%3A23%3A04+-0500&secure%5Bsession_id%5D=5c232701-5d84-4980-99da-38cf5d0fdde5&secure%5Btoken%5D=39b74fc9b4bbc27f16aaf8d24b45ab5becae692b255a6db1b63b47586e4645af&format=llm_user) ## Perpetua Features **Channel Functionality** - Display Functionality **Integration** - Import - Export - APIs **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Demand Side Platforms** - Cross Channel Capabilities **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Store Management** - Localization - Marketplaces **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Additional Functionality** - Offline Ads - Video Ads - Team Collaboration - Integrations **Agentic AI - Online Marketplace Optimization Tools** - Cross-system Integration - Natural Language Interaction **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Brand Safety - Budget Pacing - Rich Media Capabilties - In-App Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - Performance and Reliability - Enterprise Scalability ## Top Perpetua Alternatives - [Teikametrics](https://www.g2.com/products/teikametrics/reviews) - 4.5/5.0 (123 reviews) - [Quartile](https://www.g2.com/products/quartile-quartile/reviews) - 4.6/5.0 (211 reviews) - [Helium 10](https://www.g2.com/products/helium-10/reviews) - 4.2/5.0 (179 reviews)