# Intentwise Reviews **Vendor:** Intentwise **Category:** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms) **Average Rating:** 4.8/5.0 **Total Reviews:** 100 ## About Intentwise The Intentwise platform is purpose-built to help brands, sellers and agencies maximize returns from their advertising spend. With Intentwise, you'll be able to: 1. Rely on a comprehensive Amazon data store and pipeline 2. Access a Sponsored Ads and DSP optimization platform 3. Scale your use of Amazon Marketing Cloud with custom queries and dashboards 4. Get a bespoke, white-glove analytics services 5. Take actions and see instant analysis with generative AI 6. Layer in data from Walmart, Target, TikTok, and more for a truly multi-channel view of performance ## Intentwise Pros & Cons **What users like:** - Users commend the **ease of use** of Intentwise, appreciating its intuitive platform and efficient campaign management. (8 reviews) - Users value the **advertising optimization** offered by Intentwise, streamlining their campaigns and saving significant time. (6 reviews) - Users praise the **exceptional customer support** of Intentwise, highlighting the responsiveness and value provided by their team. (6 reviews) - Users commend the **reporting efficiency** of Intentwise, highlighting customizable reports and excellent dashboarding solutions for agencies. (6 reviews) - Users commend Intentwise for their **significant business growth** , achieving a remarkable 150% increase through tailored strategies and support. (5 reviews) - Expertise (5 reviews) - Users value the **insightful results** from Intentwise, enhancing understanding and presentation of data for clients. (5 reviews) - Data Analysis (4 reviews) - Users commend the **intuitive ease of use** and responsive support from Intentwise, enhancing their reporting experience significantly. (4 reviews) - Simple (3 reviews) **What users dislike:** - Users find Intentwise **not cost-effective** for small ad budgets, though they acknowledge the quality of results. (2 reviews) - Users note the **missing features** in Intentwise, such as budget adjustments and case creation for issue tracking. (2 reviews) - Users find it hard to ensure they are fully utilizing Intentwise's tools due to **complex advertising system challenges**. (1 reviews) - Users find **billing confusing** when mixing and matching services, leading to a frustrating experience. (1 reviews) - Users find the **complexity of leveraging tools** in Intentwise challenging despite its ease of use. (1 reviews) - Users experience occasional **data inaccuracy** with Intentwise, requiring manual identification of refresh issues. (1 reviews) - Users find the setup process of Intentwise **difficult** , requiring significant technical knowledge for custom reports. (1 reviews) - Limited Reporting (1 reviews) - Slow Performance (1 reviews) - Time Delays (1 reviews) ## Intentwise Reviews ### 1. Clean UI and Powerful Amazon Performance Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Amber H. | Founder and Head of Partnerships, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Intentwise?** Intentwise provides great insight to a brand's true Amazon performance and allows you to optimize for both efficiency and scale. The user interface is very cleanly laid out and easy to navigate. I really appreciate the people as well in particular Tushar and Ani for working with me to meet my agency's needs. **What do you dislike about Intentwise?** The only thing that I dislike is that I cannot see lifetime value data without an AMC integration and that some of the data only works if you are using FBA not FBM (this could be a limitation of Amazon though). **What problems is Intentwise solving and how is that benefiting you?** Intentwise helps me keep track of TACoS, ASIN-level performance, and WoW and MoM comparisons, which makes it easier to adjust my ad strategy where it actually makes sense. Overall, it helps me keep the brands I manage profitable. ### 2. Powerful Amazon Analytics & Automation with Valuable AMC Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Harriet C. | Marketing and Sales Coordinator, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Intentwise?** What I like most about Intentwise is how powerful the analytics and automation capabilities are compared to the native Amazon tools. The AMC integration is especially valuable, the advanced query templates make it easy to run complex analyses without building everything from scratch, and the instant visualizations make the outputs much easier to interpret and share with teams or clients. The platform also does a great job connecting paid and organic performance. Features like share of voice and competitor tracking, along with the ability to tie ad spend to organic rank and retail performance, provide a much clearer picture of what is actually driving growth. Operationally, the bulk editing capabilities, automated rules, and dayparting tools save a significant amount of time when managing large accounts. Overall the platform provides a much more advanced analytics layer on top of Amazon advertising while still being easy to use, and the customer service team has been extremely responsive whenever questions come up. **What do you dislike about Intentwise?** There is some manual setup involved but thats okay - they are competitively priced compared to competition and even wtih some manual setup its still completely worth it and a huge time saver. **What problems is Intentwise solving and how is that benefiting you?** Intentwise helps solve the visibility gap that exists when managing Amazon advertising directly in the native tools. In the ad console, it can be difficult to connect advertising performance with broader business outcomes such as organic rank, share of voice, and competitive positioning. Intentwise brings those data sources together, which makes it much easier to understand what is actually driving growth. The platform also solves a major efficiency challenge when managing large advertising programs. Bulk operations, automated rules, and dayparting allow us to make changes across large numbers of campaigns quickly while maintaining performance guardrails. This saves a significant amount of manual work and allows the team to focus more on strategy instead of repetitive tasks. On the analytics side, the AMC integration and query templates make advanced analysis much more accessible. Instead of building complex queries from scratch, we can quickly analyze path to purchase, audience overlap, and incrementality, then visualize those insights instantly. Overall, it helps turn Amazon’s fragmented data into a clearer decision making framework that improves both performance and operational efficiency. ### 3. A powerful PPC platform built for agencies and serious Amazon growth **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob N. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2026 **What do you like best about Intentwise?** Intentwise gives us clarity and control over Amazon PPC at scale. The data is reliable, the reporting is strong, and it allows us to go much deeper than Seller Central without overcomplicating things. We especially value the way it supports structured optimisation and decision-making across multiple accounts. It’s built with agencies and serious brands in mind, not just sellers running ads casually. **What do you dislike about Intentwise?** There’s a learning curve at the start, particularly for teams that are new to advanced PPC tooling. Some features take time to unlock their full value, but once you understand the platform properly, it more than pays off. **What problems is Intentwise solving and how is that benefiting you?** Intentwise helps us manage Amazon PPC more efficiently and strategically across a growing client base. It centralises performance data, improves visibility into what’s actually driving results, and saves significant time compared to manual optimisation. This allows us to focus more on strategy, testing, and growth rather than firefighting inside Seller Central. ### 4. Great Amazon reporting for multi-brand teams **Rating:** 5.0/5.0 stars **Reviewed by:** Max L. | Head of Amazon, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Intentwise?** It pulls together ads and performance data in a way that’s actually usable day-to-day. For us at Neulabs (managing multiple Amazon brands), it makes it much easier to understand what’s happening quickly and then drill down to the campaign/ASIN/search term level when something looks off. Reporting is also far quicker than doing everything via exports, and it helps keep stakeholders aligned on the same numbers. **What do you dislike about Intentwise?** There’s a bit of a learning curve at the start. There’s a lot you can do, so it takes time to get fully comfortable and set up your preferred views. A couple of things can feel slightly “buried” in the navigation until you know where to look, and occasionally you’ll see minor delays depending on how fresh you need the data. **What problems is Intentwise solving and how is that benefiting you?** It reduces the manual work of pulling reports and trying to connect the dots between ads and overall performance. That saves time and makes it easier to spot wasted spend, gaps in coverage, and where performance is trending up or down across brands. Net result: we spend less time pulling spreadsheets / bulksheets and more time making decisions and taking action. ### 5. Intuitive Amazon PPC Management with Advanced Features and Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew T. | Co-founder eBiz Japan, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Intentwise?** Excellent - best in class. Really well designed interface and functionality - that is everything you need for Amazon PPC management is well covered - including the newest most advanced features , but there is a easy of use in the UI that I really appreciate versus orther platforms. On the more advanced sice, how Intentwise handles day-parting and custom audiences bid modfiers, to name just two functionalities, is great so that these become part of your everyday Amazon account management very quickly and easily. Its Amazon focus takes away some layers of complication that is introduced on omni-channel platforms. Amazon is is complex enough these days as new features are added, so I appreciate an Amazon-focus. Finally, the onboarding and customer support has been excellent. **What do you dislike about Intentwise?** Not much. May be that that you can get charged for bolt-on feaures that arew attractive so costs can mount. That said the base line starting cost is competitive benchmarked on two other platforms I have used. **What problems is Intentwise solving and how is that benefiting you?** I would say bringing into use advanced functionality like Departing, auto-bids, custom audiences .... in an intuitive UI that otherwise seem too troublesome to engage with via Amazon consule or other 3P platforms. ### 6. Exceptional UI and Customer Service Make It Stand Out **Rating:** 4.5/5.0 stars **Reviewed by:** Aleksandra Z. | Senior PPC Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Intentwise?** I appreciate the simplicity of the user interface and how easy it is to use. There is also a wide range of features available, including access to AMC. Most importantly, the customer service is outstanding, with great attention given to clients. **What do you dislike about Intentwise?** The platform is primarily focused on Amazon and Walmart, which means it does not support integration with many other e-commerce marketplaces. Additionally, some rule features are not consistently available across all supported marketplaces. **What problems is Intentwise solving and how is that benefiting you?** Intentwise has been a great help for us in managing ads in bulk, particularly when dealing with seasonal brands. It saves us a significant amount of time on essential yet tedious and time-consuming tasks like keyword harvesting, weekly optimization, and managing budgets for tent pole events. Another major advantage is the AMC insights dashboard, which presents data in a clear and easily understandable format. ### 7. Intentwise has allowed us to automate our reporting and gain insights to drive sales for our clients **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan T. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about Intentwise?** Over our time working together, Intentwise has consistently exceeded my expectations, proving to be an indispensable partner for our agency. Their team has been instrumental in creating insightful dashboards that have significantly enhanced our analytical capabilities. They have also flawlessly connected our database to critical e-commerce APIs, including Amazon and Walmart, which has been key to centralizing our data pipelines. Beyond their technical proficiency, the Intentwise team's operational support is exceptional. They have ensured the seamless onboarding of new client accounts and have been incredibly effective at troubleshooting and resolving technical issues along the way. The responsiveness of the Intentwise team is truly unparalleled. I can reliably expect a reply to my emails within 24 hours, and often much sooner. This level of communication and dedication is a testament to their commitment to client service. I highly recommend Intentwise to any organization seeking to elevate its e-commerce business intelligence. They are a professional, reliable, and highly effective partner. **What do you dislike about Intentwise?** I do not have much critical feedback for the Intentwise Team **What problems is Intentwise solving and how is that benefiting you?** The work of the Intentwise Team has largely centered around connecting various e-commerce APIs to our internal database and creating Looker Studio dashboards. ### 8. Intentwise: Powerful, Intuitive Platform for Amazon Advertising Success **Rating:** 5.0/5.0 stars **Reviewed by:** Alex D. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Intentwise?** Intentwise provides an incredibly powerful yet intuitive platform for managing and optimizing Amazon advertising. The real-time visibility into performance data, combined with automated insights, allows our team to make confident, data-driven decisions faster. Their reporting dashboards are clean, customizable, and save us countless hours every week. **What do you dislike about Intentwise?** There’s very little to dislike, but if I had to pinpoint an area for improvement, it would be around feature transparency and onboarding for new capabilities. That said, the Intentwise team has always been quick to clarify and resolve any issues — their responsiveness and willingness to make things right are a big reason we continue to trust them as a partner. **What problems is Intentwise solving and how is that benefiting you?** Intentwise has streamlined how we manage, analyze, and optimize our Amazon advertising performance. Before using Intentwise, we spent countless hours pulling reports, cleaning data, and manually tracking campaign metrics across multiple accounts. Now, we have real-time visibility into performance trends, automated insights that surface optimization opportunities, and unified dashboards that eliminate the need for manual reporting. This has allowed our team to focus on strategy instead of data cleanup — improving efficiency, driving better ROAS, and ultimately scaling ad performance across our portfolio of brands. Intentwise has become a central hub for decision-making, saving both time and ad spend while giving us the confidence to grow smarter and faster. ### 9. Seamless AMC Connectivity with Robust Analytics, Data Storage, and Stellar Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Adrian A. | eCommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Intentwise?** I really like how Intentwise allows us to store and organize advertising data, which makes benchmarking and planning so much easier - especially with the amount new product launches we manage each year. I also appreciate its seamless connection to Amazon Marketing Cloud (AMC), which lets us port custom audiences directly into our advertising accounts. This integration helps us target and bid-boost more precisely. Plus, the Intentwise team made the initial setup super easy and were very supportive in helping us integrate fully within the platform. Not only for utilizing all of their many features but also truly explaining each tool so we can get a proper understanding as well. Their support team is consistently responsive and knowledgeable, which makes very complex processes easier to handle too. **What do you dislike about Intentwise?** It could be easier to comprehend the navigation of the AdTech tool. I hope they can make custom data queries more accessible to non-SQL transcribers and help us track product seasonality on a deeper data insight level. Also, I want more robust advertising tool functionality, especially around budget pacing. **What problems is Intentwise solving and how is that benefiting you?** Intentwise solves several key challenges for us, for one, It enables seamless integration with Amazon Vendor Central and AMC through their API, allowing us to build custom Power BI dashboards and reports for deeper insights. Secondly, The platform stores and organizes historical advertising data, which is critical for benchmarking and future planning. Thirdly, Their Amazon Marketing Cloud (AMC) solutions are among the most robust we’ve used, providing advanced audience and performance analytics. Lastly, their support team is consistently responsive and highly knowledgeable, making complex processes easier to understand and implement. ### 10. Outstanding Experience with This Software **Rating:** 4.0/5.0 stars **Reviewed by:** Nikita S. | Amazon PPC, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Intentwise?** I find the Recommendations section very useful. Sometimes I may miss new potential keywords while reviewing search terms manually, but Intentwise helps surface additional opportunities through its recommendations. The Negative Keywords tool is also helpful, as it allows me to quickly identify and negate irrelevant search terms at scale. The Hourly Metrics and Dayparting features are especially valuable. They help me understand which days and times campaigns perform best and allow me to make data-driven bid and budget adjustments using dayparting. **What do you dislike about Intentwise?** Sometimes I found out that some adjusments are weird (like bids and placement optimization) **What problems is Intentwise solving and how is that benefiting you?** However, for some accounts , Intentwise significantly sped up the analysis of search terms and helped identify potential targets more efficiently. and Hourly metrics were particularly helpful as well, especially when I needed to understand performance fluctuations over weekends. ### 11. Great set of products, and even better support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2024 **What do you like best about Intentwise?** There is a vast amount of tools, from ads management to Analytics and Explore (Amazon Marketing Cloud). Most of these tools work rather seamlessly with each other. It's an essential daily tool for our Amazon Agency! Many of the tools are easy to use and implement, and those that require a higher amount of education, they provide that. On the topic of support, one of the biggest highlights has been how great their support is. One of the biggest issues I've had with other software is support. With Intentwise, you open up the chat, and a human usually answers within 30 minutes. Support has been incredible. Overall super happy with Intentwise. **What do you dislike about Intentwise?** Billing can be a little confusing if you are mixing and matching services. **What problems is Intentwise solving and how is that benefiting you?** Providing Marketplace dashboards, allowing us to share data with customers in a cleaner and more professional manner. It also has allowed our agency access to Amazon Marketing Cloud platform, something we have been struggling to get from Amazon. ### 12. Powerful Analytics and Optimization Tool with Great Support, but Lacks More Advanced Data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Intentwise?** Intentwise is a really powerful Analytics and Optimization tool. I love how granular we can get within their platform, and thus how deep we can go in terms of analysis and strategy. Bulk Optimizations can easilyand quickly be made on a granular level, saving a lot of time. The team is also quite reactive and always ready to help. The tool is quite intuitive and easy to use, and gets regular updates. Intentwise also offers optimization recommendations, and the opportunity to setup really specific automation rules for further account management. **What do you dislike about Intentwise?** Intentwise is still lagging behind in terms of AI, especially in terms of AMC queries creation. As powerful as it is, the 'Labels' feature is still not perfect and can't be used as granularly as we'd like it to. For some of the features, like the 'N-Grams' analysis and the 'Amazon Marketing Stream' data, the available timeframes are too short to allow for a deep analysis and optimization. **What problems is Intentwise solving and how is that benefiting you?** Intentwise allows us to save years of data, instead of losing valuable search term data after 90 days. It also allows for very cusomizable views of our advertising, allowing for a deeply granular analysis and bulk optimizations, thus saving time and allowing for a much deeper account understanding and strategization. It now also boasts a strong Insights Tab, allowing for one to compare to time periods to better understand what changed, thus once again saving a lot of time and effort. Intentwise also makes it much easier to scale each client, and handle more accounts at the same time. Bulk Optimizations and Automation Rules are a big part of that. Finally, Intentwise is setting to be a strong one-stop-shop for all things Amazon, allowing to manage everything from classic Ad Console, AMC, DSP & more all from one place, easing the work and allowing for cross-implementation of insights. ### 13. Exceptional Support and Insights, With a Commitment to Data Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Christina G. | Marketing Analytics Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2025 **What do you like best about Intentwise?** The Intentwise team has been an invaluable asset to our company. They are consistently willing to help us gain a deeper understanding of the trends we observe in our Amazon sales. Not only do they provide the information we request, but they also regularly go the extra mile by offering additional insights and tools they think will be beneficial. I am eager to continue our partnership with their team. **What do you dislike about Intentwise?** In my experience, the main challenges we've encountered have stemmed from the Intentwise team occasionally being unable to extract specific data from Amazon. However, they have consistently managed to find solutions and help us get the answers we need. **What problems is Intentwise solving and how is that benefiting you?** Intentwise enables us to gain more detailed insights into our Amazon data by illustrating how our ad campaigns—across both paid search and display—affect our sales growth and customer acquisition. The platform offers reports that clearly highlight the results of our various initiatives. ### 14. Saves Time on Routine Tasks, Provides a clear overview of data **Rating:** 5.0/5.0 stars **Reviewed by:** Katarina D. | PPC Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Intentwise?** Support in optimization, with time savings on routine and repetitive tasks that are time-consuming and take away from strategic work **What do you dislike about Intentwise?** I don’t have any negative feedback. An update regarding the feature within Automated Rules that allows for budget optimization when campaigns go out of budget (OOB): we recently received a notification stating that this rule is not recommended due to data accuracy concerns. Using this option would be efficient. **What problems is Intentwise solving and how is that benefiting you?** Predefined rules that support account optimization with the goal of achieving campaign objectives more efficiently. These are used for repetitive, time-consuming tasks that can be delegated, allowing focus on higher-value work. Examples include search term negation, budget increases, bid increases on targets without spend, and bid decreases on targets with ACoS below the target ACoS, etc. ### 15. Exceptional Support and Powerful Data Insights **Rating:** 5.0/5.0 stars **Reviewed by:** David H. | Director of E-Commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about Intentwise?** I have been using Intentwise for over 6 years. I have a colleague that uses the site daily as part of his standard operating procedure of running advertising on Amazon. I enjoy the history of data that Intentwise captures for my advertising data. I also like the Share of Voice data that is captured. It is very easy to use as well. The customer support is best-in-class - I have never had a vendor respond as quickly as, Intentwise. **What do you dislike about Intentwise?** They recently decided to remove old data from the original years I was using the software. I think that was a mistake. **What problems is Intentwise solving and how is that benefiting you?** Amazon Advertising doesn't keep the historical data. In addition, I don't have the organic placement tracked for top keywords. Lastly, I don't have a good competitive set to measure my Brand against other companies in the space. ### 16. Effortless PPC Management with Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Diego G. **Reviewed Date:** October 23, 2025 **What do you like best about Intentwise?** I have been using Intentwise for 2 years primarily for Amazon PPC Management, and it has been a game-changer. I love how easy it was to set up with significant help from their support team, ensuring a smooth transition. The platform solves my problems efficiently by automating thousands of campaigns and allowing me to set up product-level specific goals, track keyword share of voice, and receive valuable recommendations. These features have significantly improved my business metrics, including ROAS, conversion rate, and share of voice. I find the Organic SOV tracking and AMC audience creation capabilities particularly useful, providing deep insights and facilitating better advertising strategies. Additionally, the user interface is straightforward, and customer service is exceptional, with a fast response time and simple dashboards that enhance user experience. These elements make Intentwise indispensable for my operations, and I would definitely choose it again because of these aspects. **What do you dislike about Intentwise?** N/a **What problems is Intentwise solving and how is that benefiting you?** I use Intentwise to automate thousands of campaigns, set product-level goals, and gain keyword insights, improving ROAS, conversion rates, and share of voice. ### 17. Intentwise Is the Strategic Partner Every Amazon DSP Pro Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Allan A. | Amazon DSP Advertising Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2025 **What do you like best about Intentwise?** What I appreciate most about Intentwise is its ability to turn Amazon DSP from a black box into a command center. The platform's clean UI, automated reporting, and powerful custom dashboards help me track NTB sales, DPVs, RoAS, and audience performance in just a few clicks, saving hours every week. Their customer support team doesn’t just respond, they collaborate. Well, you’re not just using software... you’re building better strategy with it. Bonus? Their integration with AMC is a game-changer for anyone serious about full-funnel insights. **What do you dislike about Intentwise?** It’s hard to dislike a platform that keeps evolving. Even the more advanced features feel intuitive once you’re familiar with the platform. Intentwise strikes a strong balance between power and usability, and their constant updates show a real commitment to making things even more seamless. It’s like upgrading from a flashlight to night vision goggles. The clarity and control you gain over your campaigns is unmatched. **What problems is Intentwise solving and how is that benefiting you?** Intentwise helps eliminate the chaos of manual reporting, disconnected data, and delayed decision-making. As an Amazon DSP strategist, I rely on real-time performance insights, automated reporting, and streamlined campaign tracking. All of which Intentwise delivers exceptionally well. It brings structure to complexity by pulling key metrics like NTB sales, DPVs, ATC, and RoAS into a single dashboard. This empowers me to act faster, test smarter, and scale more confidently across multiple brands. It's not just solving problems as it's turning my workflow into a competitive edge. ### 18. Powerful Ad Automation & Insight Tool with Smart Features **Rating:** 5.0/5.0 stars **Reviewed by:** Kunal C. | Director Of Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2025 **What do you like best about Intentwise?** Intentwise makes ad management significantly easier with its intuitive interface and powerful automation capabilities. Bulk operations with smart filters save hours of manual work. The AMC integration is a cherry on top—it’s incredibly helpful for optimizing Sponsored Product campaigns with deeper insights. We also appreciate the ease of implementation; getting started was smooth and straightforward. Their Customer Success Team is responsive and knowledgeable—they’re quick to assist whenever we need help. The recommendations feature offers useful suggestions at a glance, and the platform is always evolving with new features that align with market trends. **What do you dislike about Intentwise?** While the platform is robust, it can take a little time to fully explore and understand some of the deeper features like AMC if you're not already familiar with Amazon’s data stack **What problems is Intentwise solving and how is that benefiting you?** Intentwise helps us manage large-scale Amazon advertising efficiently. Before using the platform, bulk operations and campaign optimization were time-consuming and error-prone. Now, we can apply changes at scale, use advanced filters to segment campaigns, and quickly act on recommendations. The AMC integration provides rich insights for strategic decision-making, especially for our high-budget Sponsored Product campaigns. As a result, we’ve saved significant time on manual tasks and improved campaign performance with data-backed decisions. ### 19. Attentive to client needs and constantly improving their platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Intentwise?** What I find most helpful is the strong relationships they build with their clients. They genuinely care about performance and business goals, which shows in their consistent weekly check-ins and their responsiveness over email. The tool itself is intuitive, offering multiple ways to view data and adjust bids. I also appreciate that they are always working to improve their tools and regularly add new features. **What do you dislike about Intentwise?** It would be beneficial if they validated advertising assumptions more frequently, as this could help improve overall efficiency. For example, it would be helpful if they assessed whether organic rank should influence decisions to increase or decrease bids, or provided data on the optimal spend at the ASIN level. Overall, my main issue is that they operate more as a software tool brand rather than offering a service focused on testing and experimentation. **What problems is Intentwise solving and how is that benefiting you?** How to maximize ad sales and minimize ad costs. ### 20. Comprehensive Insights and Fair Pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Chris T. **Reviewed Date:** December 08, 2025 **What do you like best about Intentwise?** I like that the team at Intentwise is great and works with me if I have issues. They provide fair value and also offer extra insights and support. I find the pricing to be fair, making it a better fit for me than other similar offerings in both pricing and features. I also appreciate the data insights and the DSP ability that Intentwise provides, which I can't get without using a company that has a 'seat'. Additionally, the initial setup was very easy. **What do you dislike about Intentwise?** No dislikes **What problems is Intentwise solving and how is that benefiting you?** I use Intentwise for AMC reporting and building custom audiences with DSP. It offers data insights and DSP capabilities I can't access without a company 'seat'. ### 21. Comprehensive Advertising Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Charlee W. | Associate Director of Brand Management, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2025 **What do you like best about Intentwise?** Amazon Marketing Cloud gives me unrestricted access to raw event-level data across Sponsored Products, Sponsored Brands and DSP. The native integration with AWS means data pipelines are reliable and secure, and I can join AMC exports with our first-party customer databases for deeper audience insights. The support team at Intentwise is very patient and helps you understand the ins and outs of their platform. I use Intentwise almost every other day for our roster of clients. **What do you dislike about Intentwise?** AMC has a steep learning curve and can be very overwhelming for new users. The reports a little basic, but the team is very helpful with custom reports and audiences to assist with more advanced questions. **What problems is Intentwise solving and how is that benefiting you?** We couldn’t easily see how upper-funnel DSP activity fed into search conversions or measure the full customer journey, so budget decisions were based on siloed snapshots. By integrating search and display performance, Intentwise gives us a holistic view so we can optimize mix and demonstrate clear incremental lift to our clients. ### 22. Excellent advertising management platform and team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2023 **What do you like best about Intentwise?** Intentwise handles all of our Amazon advertising activities - creating, managing and optimizing our campaigns based on the strategy and criteria we have agreed upon. This frees up our internal team, saving us tremendous time and having to hire someone in-house to manage. The Intentwise platforms are intuitive and easy to digest, making access to KPIs and performance metrics incredibly simple. **What do you dislike about Intentwise?** As some other reviewers have stated, additional SOV and organic ranking tools would be helpful, otherwise there is nothing to dislike. **What problems is Intentwise solving and how is that benefiting you?** Working with Intentwise gives us the necessary expertise to properly manage our advertising platforms without having to hire or expend internal resources. ### 23. very extensive tool with a lot of options **Rating:** 4.5/5.0 stars **Reviewed by:** Marijn V. | Online Marketplace Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Intentwise?** the combination of self manage rulesets and the AI tool. Nicely strcutured dashboards and quick responding software. Linking the different accounts is straightforward . when there is any problem, support gives a solution fast. I use it on a daily base to optimise the +1000 campaigns i'm running in different amazon marketplaces. It makes my life a lot easier. **What do you dislike about Intentwise?** it is not cheap, but it gives a lot of value for its money. It's up to you to use all of the uses of the tool, so you make it worth the investment. **What problems is Intentwise solving and how is that benefiting you?** advertising optimisation and automation. day to day campaign management both AI driven as user driven (via rules) ### 24. Great analytical platform that enables me to optimize in an efficient manner! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2024 **What do you like best about Intentwise?** I really value how user-friendly and intuitively designed the platform is. The frequent updates are a great bonus, consistently introducing useful new features that enhance the overall experience. **What do you dislike about Intentwise?** My main concern with the platform is its occasional instability when making substantial changes to targeting. This can be particularly frustrating when managing larger updates, as it disrupts workflow and slows progress. **What problems is Intentwise solving and how is that benefiting you?** The platform effectively tackles the challenge of optimizing thousands of campaigns, keywords, and product targets at scale. It's also a valuable tool for uncovering trends, identifying issues, and highlighting key insights at the account level. Additionally, I find the labeling functionality especially helpful for tracking items and campaigns more efficiently. ### 25. Essential Tool for Amazon Reporting with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Michael M. | Chief Idea Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Intentwise?** I really like Intentwise's user interface because it's very easy to use and they have great visuals that make it engaging. Their staff's support is amazing and it’s just a pleasure to work with them. **What do you dislike about Intentwise?** Sometimes we won't get quick answers on what we need, but usually we do end up getting an answer for the things that we have questions about. **What problems is Intentwise solving and how is that benefiting you?** Intentwise allows us to make bulk changes quickly, providing deeper insights to develop and execute advertising strategies on Amazon effectively. ### 26. Outstanding Custom Reports and Support, Minor Timezone Hurdle **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Intentwise?** Intentwise's capability to generate customized data reports and visualize them is outstanding. Their support has been instrumental in addressing complex business questions, which in turn enabled me to elevate my client's business by providing valuable insights for audience targeting. Intentwise also is very quick to identify platform optimizations or tool optimizations and implement quickly to allow users to scale. Their user interface is legible and easy to use. **What do you dislike about Intentwise?** Dealing with the offshore timezone difference can be a bit tricky, but with some careful scheduling, it's manageable. Overall, it's not a major issue. **What problems is Intentwise solving and how is that benefiting you?** Intentwise solves our AMC integration challenges and does so seamlessly. ### 27. Next level reporting with a best in class team! **Rating:** 5.0/5.0 stars **Reviewed by:** Erika G. | Director of Amazon Programmatic, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Intentwise?** We came to Intentwise primarily for reporting and dashboarding, and it’s been a major upgrade from other tools we've tried. They built out custom dashboards tailored to our needs, and we’re glad we made the switch. Updates are much faster now, and the platform makes it easy to visualize performance across accounts with a clean, intuitive UI. What really sets Intentwise apart is their team. They’re responsive, knowledgeable, and genuinely invested in our success. **What do you dislike about Intentwise?** No complaints. Sometimes things we build break, but the team is ready with a fix! **What problems is Intentwise solving and how is that benefiting you?** Intentwise helps us save a significant amount of time with reliable data. The dashboards provide reliable, real-time data, which makes it easier to spot trends, measure performance, and make confident, data-driven decisions. It’s taken a lot of the guesswork and busywork out of our day-to-day. ### 28. Worry-Free, Time Saving DSP Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Intentwise?** Intentwise takes the heavy lifting off my plate when it comes to DSP campaigns. I don’t have to get into the weeds with all the fine details—they handle optimization, targeting, and performance monitoring for me. It gives me peace of mind knowing our DSP is being actively managed by experts, so I can focus on other priorities. **What do you dislike about Intentwise?** There really isn’t much to dislike. It would be helpful to have a bit more reporting around off-Amazon purchases driven by DSP, but whenever I ask for something additional, they're usually able to look into and implement it quickly. **What problems is Intentwise solving and how is that benefiting you?** Intentwise saves me from spending hours manually managing and optimizing Amazon DSP campaigns. They handle the complexity—audience targeting, bid strategies, and performance tracking—so I don’t have to. This frees up my time to focus on other strategic priorities while still knowing our DSP efforts are running smoothly and effectively. ### 29. Overall, really positive and glad we switched to Intentwise for ads and use them for other services **Rating:** 4.0/5.0 stars **Reviewed by:** Nathan G. | PPC Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Intentwise?** The UI The way data is presented in terms of comparisons across all metrics to other time periods Budget spend forecasts Customer support is really helpful Was straightforward to transition from Perpetua **What do you dislike about Intentwise?** Dayparting could be improved with the ability to make changes for each individual hour based on the data rather than through automated rules When setting up ad campaigns and select to add separate ad groups for each match type would be helpful to automatically add the relevant match type to the relevant ad group. **What problems is Intentwise solving and how is that benefiting you?** Provide more insights and data for ad management including AMC ### 30. Intentwise offers a strong integrated platform and high-performing managed DSP support. **Rating:** 4.5/5.0 stars **Reviewed by:** Zach W. | Head of US Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2025 **What do you like best about Intentwise?** Intentwise's platform allows high volume, rule-based changes to AMS that are unique to on-platform capabilities, such as dayparting. Flexibility of look back windows and comparisons is also invaluable. DSP support is highly strategic, agile and responsive. **What do you dislike about Intentwise?** Mass changes are capped in the thousands, which can affect total campaigns bid change efficiency. **What problems is Intentwise solving and how is that benefiting you?** Its dashboard allows unique AMS campaign management at high volume and near real-time. DSP managed service is reaching incremental audiences. ### 31. The ease of use and continuous innovation makes Intentwise standout **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Intentwise?** My favorite parts of Intentwise are the ease of data pulling, the filters that allow us to refine what we're really looking for, and the constant support from the team at Intentwise. Also, I appreciate the constant innovation with new features being added. For example, the new share of voice dashboard or product 360. The webinars explaining these features is also helpful. **What do you dislike about Intentwise?** No downsides in my opinion. Using Intentwise makes an advertisers job much easier due to the amount of data we have access to. **What problems is Intentwise solving and how is that benefiting you?** They're constantly evolving products to make using this platform easier. For example, the new product 360 feature that highlight anomalies and calls out what happened with specific products saves me time from looking into different products and what the reasons are for being down or up. ### 32. Intentwise Unlocks Powerful Insights with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Intentwise?** Intentwise combines a powerful platform with a top-tier team. Their tools streamline complex workflows like AMC reporting, custom audience creation, and data analysis — all without requiring deep technical knowledge on our end. Their team is incredibly smart, especially when it comes to SQL and Amazon data structures, which has significantly alleviated our need to code or build queries ourselves. The platform was also incredibly easy to implement and integrate into our existing workflows — we were up and running in no time. I’m in the platform multiple times a week, and it’s become a core part of how we manage insights and strategy. On top of all that, they’re just great partners: responsive, easy to work with, and always fair when it comes to pricing. It feels like we have an extension of our team in them. **What do you dislike about Intentwise?** The primary challenge is the time zone difference, as the Intentwise team is based in India. This means all meetings have to be scheduled for early mornings Eastern Time, which can make coordination a bit tricky. Another limitation — is that AMC queries only process once daily, which makes it harder to execute quick-turn or emergency analyses when needed. That said, someone a bit more organized than myself probably wouldn’t find any of this to be a real issue. **What problems is Intentwise solving and how is that benefiting you?** Intentwise is solving several key challenges for us around Amazon Marketing Cloud (AMC) and retail media analytics. Their platform and support drastically reduce the need for in-house SQL expertise, making it easy to activate complex AMC queries, build custom audiences, and automate reporting — all without needing a dedicated data team. Most importantly, they haven’t just simplified technical, time-consuming work — they’ve empowered us to uncover answers and activate insights that previously felt out of reach. ### 33. "Intentwise Makes Managing my Amazon Data a Breeze!" **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2025 **What do you like best about Intentwise?** they understand Amazon holistically, and from an agency mnagament point of view, they offer a tons of services and support that makes my Amazon data life some much easier!" **What do you dislike about Intentwise?** It did take a while to arrive at our reporting templates, but once we got going they were created rather quickly! **What problems is Intentwise solving and how is that benefiting you?** Intwentwise makes it so muchier easier to digest data and cuts reporitng time in half! ### 34. A Must-Have Platform for Streamlined Amazon Advertising! Highly Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Mark S. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Intentwise?** We've been using Intentwise for 6+ years now...it's truly an amazing advertising platform – robust features, comprehensive reporting, and unparalled support. Everything from campaign management to reporting is super intuitive and easy to navigate. But what really sets them apart is the support team. They’re incredibly helpful, quick to respond, and genuinely care about making sure everything’s running smoothly. Overall, Intentwise has made managing and optimizing our Amazon ads way easier and more effective. Highly recommend! **What do you dislike about Intentwise?** Nothing, everything runs very smoothly with Intentwise **What problems is Intentwise solving and how is that benefiting you?** Streamlining ads, automation, rules bidding, reporting. ### 35. Incredible tool that can take your Advertising to a new level! **Rating:** 5.0/5.0 stars **Reviewed by:** Slobodan S. | Advertising Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Intentwise?** I love the plethora of features and the ever-green feel when compared to the industry standards. The team at Intentwise is always ready to go above and beyond! **What do you dislike about Intentwise?** A few features feel sluggish - the AI bot for example. However, this is non-crucial so I do not find it bothersome. **What problems is Intentwise solving and how is that benefiting you?** Advertising revolves around Intentwise, whether that's setting up parachutes through target ACOS or finding completely new avenues to spend advertising dollars through Share of Voice, SQP, etc. It also increases our reporting capabilities. ### 36. Intentwise is not just a tool It's so much more. **Rating:** 5.0/5.0 stars **Reviewed by:** Austen C. | Director of Amazon, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2025 **What do you like best about Intentwise?** I have been using Intentwise for about four years now and have tried multiple different platforms, all of which fall short of Intentwise's capabilities. What do I use Intentwise for? 1. In-depth data and reports not ordinarily accessible or very timely to compile 2. Macro actions for set criteria to nullify the need for time-consuming bulk files. 3. Automations—Large-scale accounts need to be monitored granularly. You can create automations to fulfill normally time-consuming needs at the touch of a button. My favorite use of this tool is negative targeting search terms with set criteria that I find wasteful to continue spending on. This allows me to focus my time to things that drive profit rather than take away from it. 4. AMC - A very low-hanging fruit that all Amazon Advertisers are going to have to get used to in order to stay up with Amazon. Intentwise is the easiest platform to create audiences for this. 5. Amazing Customer Service/Success team. Intentwise doesn't just hire to hire. I can remember almost every individual name with whom I have had the pleasure of working or chatting on this platform because they all bring value. Shout out to Ani and Kenton! **What do you dislike about Intentwise?** It is not the cheapest option, but the results speak for themselves. Happy Customer for 4+ years. **What problems is Intentwise solving and how is that benefiting you?** Intentwise solves many problems, but one of the biggest ones is time. Having a platform with data that you can trust ultimately frees up more allowing you to focus on the things that matter. Additionally you get insights to data you would've have a very hard time accessing or compiling which is not traditionally offered by Amazon. ### 37. Great Partnership **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2024 **What do you like best about Intentwise?** Intentwise's ability to bring multiple different functions together makes tackling Amazon and other retailers easy. It is a central place for analytics, advertising, and optimization. The communication between us and Intentwise is frequent and they are extremely responsive. **What do you dislike about Intentwise?** The downside of Intentwise is there are sometimes data or refresh issues that are not automatically picked up that we have to identify. Additionally, their platform is very performance vs. action-oriented. **What problems is Intentwise solving and how is that benefiting you?** Intentwise is solving the problem of data silos among different retailers for advertising, and help us do bulk optimizations with a very large item catalog. It benefits us by saving time and energy jumping into multiple different platforms to acquire data. ### 38. Outstanding Reporting and Dashboards for Effortless Data Comparison **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2025 **What do you like best about Intentwise?** Reporting, dashboards, ability to quickly compare different periods on different levels **What do you dislike about Intentwise?** campaign creation section and data delay **What problems is Intentwise solving and how is that benefiting you?** improved efficiency ### 39. Effortless PPC Management with Outstanding Support **Rating:** 4.5/5.0 stars **Reviewed by:** Katharina S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Intentwise?** Easy to use tool that puts PPC management on autopilot. Also they have great customer support! **What do you dislike about Intentwise?** Sometimes I don't understand the algorithm logic **What problems is Intentwise solving and how is that benefiting you?** I don't have time to manage my ads and was not happy working with agencies ### 40. Great tool with amazing support and great features **Rating:** 5.0/5.0 stars **Reviewed by:** Stefan J. | Senior Director of Amazon PPC, Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Intentwise?** The support team, is very agile, super speedy and helpful. The tool's interface is very clean and easy to use. It can be used with any campaign structure! **What do you dislike about Intentwise?** Sometimes in the past when we had multiple rules firing at the same time, some would not execute. I believe this has been resolved since. **What problems is Intentwise solving and how is that benefiting you?** Automating a big portion of Amazon Advertising Processes ### 41. Agile team and strategy driven approach **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica M. | E-commerce digital & Performance Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2025 **What do you like best about Intentwise?** Intentwise has very talented people that focuses on the goal of the client and they are quick to action when there is a change in strategy by the client. Similarly, Intentwise team are eager to provide us with the most up-to-dat industry tools for our Performance Strategy. Our company has had a great teamwork and performance experience with Intentwise. **What do you dislike about Intentwise?** There is nothing really to dislike. I think is the client is clear and is in constant communication with Intentwise then, there should no be anything left out or poor performance. **What problems is Intentwise solving and how is that benefiting you?** Interwise partners with us on implementing and executing Search / Lower Funnel tactics to drive our products on Amazon.com and market places in North America. In the years we have working together, we have seen great results on search investment across marketplace and Amazon.com ### 42. Great Software from a Great Team **Rating:** 5.0/5.0 stars **Reviewed by:** Chris M. | Founder and President, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Intentwise?** The software is amazing. Nothing like programming software (Intentwise) to program software (Amazon Ads) to program software (Amazon). 25 years in pay-per-click and this is my go-to tool. **What do you dislike about Intentwise?** Nothing! Their team is so passionate & supportive, anything I'm not happy about they fix. **What problems is Intentwise solving and how is that benefiting you?** With dozens of clients, I can see across all accounts in one dashboard. ### 43. Invaluable Partner **Rating:** 4.5/5.0 stars **Reviewed by:** Andrea C. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2025 **What do you like best about Intentwise?** Intentwise has been an invaluable partner thanks to their deep knowledge of Amazon Ads and AMC. They’ve helped us build effective audiences and improve campaign performance through strategic, data-driven support. **What do you dislike about Intentwise?** We'd love to see them expand their capabilities by integrating retail analytics with ad spend and promotions to deliver category- and ASIN-level insights for vendors. **What problems is Intentwise solving and how is that benefiting you?** DSP and AMC ### 44. You can tell they are passionate about their product! **Rating:** 5.0/5.0 stars **Reviewed by:** Antonella A. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Intentwise?** Although they are in the same market as other SaaS tools, they are extremely focused on the quality of service and product they provide. Not once I have felt like a "small client" for them: their team looks after my accounts and my agency's needs as if they were for their own business. They are the best in the market for Amazon Marketing Cloud reporting and Insights: not only they truly understand the product, their platform also provides the best UX on the market. Our clients are happy with the layout and find it easy to understand. Their dashboarding solution eliminates the need to have a Data Analysis team, as they walk you through implementation of the same, making it quick and easy to set up for all your accounts. The DSP team is truly dedicated and goes the extra mile in terms of service, while being extremely knowledgeable. They are always available, and respond quickly, ensuring that no query goes unanswered. I am extremely happy with Intentwise software and team, would strongly recommend working with them! **What do you dislike about Intentwise?** I cannot provide any negative example: we had some miscommunication in the past, but nothing that was not sorted immediately. No negative feedback as of now. **What problems is Intentwise solving and how is that benefiting you?** They assist us with looking after our DSP clients, and we use their Dashboarding solution and Amazon Marketing Cloud product. ### 45. Excellent service from the Intentwise team **Rating:** 5.0/5.0 stars **Reviewed by:** Ariam M. | Head of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** July 04, 2025 **What do you like best about Intentwise?** They are always on hand to support and provide extra value, which is really reassuring for us as a team. We can always rely on them to deliver. **What do you dislike about Intentwise?** I can pick out anything, the ream is super supportive and the platform serves our needs. We also feel able to make recommendations which are always considered. **What problems is Intentwise solving and how is that benefiting you?** Better efficiency across accounts freeing up account managers to be more strategic ### 46. Intentwise makes a wealth of data easy to use and understand! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2025 **What do you like best about Intentwise?** Intentwise works with you to understand how to dig deeper within the data. They help with how to present data to our clients in a way that is easily understandable and repeatable (worked with us on customized reporting templates). Intentwise is always available to meet and talk through our questions, they are very knowledgable about their product and responsive to our needs. **What do you dislike about Intentwise?** On occasion we pick up a detail in our templates that has broken - but they respond and fix it quickly! Not really a dislike at all, things will always break as the incoming data changes too. **What problems is Intentwise solving and how is that benefiting you?** Intentwise aggregates data and allows us to report it simply, providing us the time to work on actionable insights vs "pulling data" ### 47. Excellent Support for Advertising on Amazon and Walmart to build brand awareness and grow revenue. **Rating:** 5.0/5.0 stars **Reviewed by:** Marie C. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2025 **What do you like best about Intentwise?** Quick and clear communication with the team and timely response to our requests. We appreciate the flexibility afforded our brand as we are constantly growing our product collections which requires adjustments to our advertising efforts and budget. **What do you dislike about Intentwise?** We have used this service for several years with no issues. **What problems is Intentwise solving and how is that benefiting you?** We have a fairly large catalog on Amazon and we sell in several Amazon marketplaces. Intentwise ensures high visibility for all available products and help us to maintain revenue increase. ### 48. Intentwise is a reliable business partner **Rating:** 4.5/5.0 stars **Reviewed by:** Robin W. | Senior Director Of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Intentwise?** We started using Intentwise for our Amazon advertising in 2019. We’ve never been the biggest spender, but it’s meaningful spend for us and even as Intentwise grew they always made us feel like our business mattered to them. We didn’t have the resources to run the campaigns and make necessary optimizations in-house, so they handled all that and met with us bi-weekly. Their team was always knowledgeable and prepared, regularly offering suggestions for improvements or tests to explore new options. I have great respect for the Intentwise team and appreciate the partnership over the years. **What do you dislike about Intentwise?** Their focus was paid advertising and we needed to take a more holistic approach to improve our organic sales. **What problems is Intentwise solving and how is that benefiting you?** Intentwise handled both our Amazon and Walmart advertising and helped us grow incremental sales. ### 49. Intentwise PPC Management **Rating:** 3.5/5.0 stars **Reviewed by:** Colin K. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2025 **What do you like best about Intentwise?** Amount of available data and custom reporting capabilities. **What do you dislike about Intentwise?** The Intentwise UI is a little difficult to navigate. **What problems is Intentwise solving and how is that benefiting you?** PPC management needs ### 50. Amazing Growth Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Intentwise?** Very easy to set up and use, and the team is incredibly helpful and responsive. We've been leveraging Intentwise to help grow our brand, reach new customers, and build the top of our funnel. **What do you dislike about Intentwise?** Nothing at this time. We've been using Intentwise for approximately six months with no complaints. **What problems is Intentwise solving and how is that benefiting you?** Reaching new audiences and growing awareness on Amazon. ## Intentwise Discussions - [What is Intentwise used for?](https://www.g2.com/discussions/what-is-intentwise-used-for) - [View Intentwise pricing details and edition comparison](https://www.g2.com/products/intentwise/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-06-01+21%3A50%3A46+-0500&secure%5Bsession_id%5D=f256c544-f1b6-4623-ae52-355d59a63802&secure%5Btoken%5D=d2ee271807cfe78634e3911fb9b9d9d739e856af94dd13e11ae6c4a4709cd979&format=llm_user) ## Intentwise Integrations - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Intentwise Features **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Platform Additional Functionality** - Offline Ads - Team Collaboration - Integrations **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Intentwise Alternatives - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Perpetua](https://www.g2.com/products/perpetua/reviews) - 4.5/5.0 (78 reviews)